Archives for November 2017

November 17, 2017 - No Comments!

Why does some content go viral on the internet?

Hey there,

Spend only one minute on your Facebook feed and you’ll see tons of new posts, images, videos and stories.

Some of these you’ll see them again and again in all over the internet.

Nevertheless, the question remains the same;

“Why does some content go viral and others don’t?”

A year ago, we kicked off Viral Loops and we’ve been through a lot of case studies and came across a lot of people who were marketing masterminds and growth hackers.

You can’t predict what will go viral, but you can measure the performance of every action that you do. See what went right and what went wrong.

Once you find your process on making things go viral then everything is simple.

However, how is it possible to find this process?

Can you remember a blog post or a story that performed better than any of your posts?

Just focus on what you did for this piece of content, try to remember some key actions you were doing back then, that made your piece of content excel.

At the end of every new post you should ask yourself; Will someone find this interesting? Will someone share this? Will this post give value to people? Will this post excite anyone?

Υour content should awaken emotions and attract attention of influencers, that’s how you will get lot of shares.

The truth is, there is not one secret formula that you must follow in your content while writing or editing.

It’s all about the process.

Test, learn, repeat.

You should try out different things every day, try to change your content like you do with a puzzle:

Why does some content go viral on the internet?

  • Add a clever headline.
  • Use short paragraphs.
  • Use short sentences.
  • Skip unnecessary words.
  • Write it like you tell it to someone.
  • Use your experiences to explain things.
  • Address your web visitors directly | use the word “you”
  • Videos up to 5mins max.
  • Having a nice logo and a remarkable branding.
  • Use your own unique background music (created by a friend if you don’t know how).
  • Have an intro and outro less than 10 seconds.
  • Use keywords in your content related to trends and several events.
  • Use some humor into content.
  • Add pictures and videos in your content.

Things like that, possibly will help you create your best content.

Nevertheless, they don’t guarantee you any success if you share your content in wrong channels.

You should start testing the channels you want to target.

The only tip that I have to share with you, is that your post or story should be something that people will share, something that a reader want to send to his/her teammates or friends and this will happen if you find channels where your audience lives.

You should share your content on several channels and groups in order to find your appropriate social networks like:

  • Facebook profile or Facebook groups
  • Instagram
  • Medium
  • Quora
  • Tumblr
  • GrowthHackers
  • Youtube
  • Twitter
  • LinkedIn
  • Reddit

Why does some content go viral on the internet?

Another important thing is that you should try to create content based on recent trends and events or anniversaries e.g. like Christmas

or the launch of the new Stranger Things season.

Promote your content on the right channels and don’t stop testing if you don’t find a strategy and a flow that works for you.

Be patient by building up your community little by little.

Remember everyone had 1 follower at some point.


November 15, 2017 - No Comments!

Viral Loops Product Update: What’s New From October

Hey everyone, 👋

Yes, this is what you think it is. 😉

It's important to know what's going on with Viral Loops and give us your feedback.

So, like we did in the past, we will announce, once or twice a month, new features, major improvements and also minor bug fixes and UI improvements.

So, here's what's new for this month:

😱 Viral Loops Pages

What’s this?

A ready-made landing page that hosts your Viral Loops campaign that you can use if you cannot edit your website (or if you don’t have one!).

What else can it do?

You can test your campaign and see how it works and how the widgets look, before touching anything on your website.

How do I use it?

Just go to the Installation step of the Campaign Wizard and customise your Viral Loops Page. If, at any moment, you want to install the campaign on your website, just follow the instructions for your platform. The Viral Loops Page works in parallel and won’t affect your installation.

But I want it to be in my domain!

No problem, you can use your own domain for the Viral Loops Page.

⚙️ Branding options & white label settings

You can now select how you want the Viral Loops link (with <3 from Viral Loops) to appear on your campaign widgets and emails.

Furthermore, if the user is on the Power plan they can enable the white label option (no VL attribution).

💌  New email templates

We completely redesigned the email templates that you can use for your campaign.

Our main goal was to make it super lean and good looking. ❤️

Here's how it looks in one of our customers 👇

You Want More? ⭐️

1.You can now change your password.

Go to your settings from the drop-down menu on the top right corner of the screen and click Change” on the Password field under Account Info”. 

2. Add your own outbound email address

The emails sent from your Viral Loops campaigns are normally sent from hello@viral-loops.com. However, you might want to use your own own email domain to send these messages and now you can!

Learn more here 👉 intercom.help/viral-loops/faq/set-up-a-custom-outbound-email-address-for-your-campaign-emails

3. Many more bug fixes and improvements.

That's all from us. 💪

Good times ahead!
Savvas & the rest of the Viral Loops Team 😎

November 10, 2017 - No Comments!

Insider Series #1: Steal our Inbound Marketing Stack

This is the first article of our ‘Insider Series’ about how we do things in Viral Loops. We thought that there is no better way to start things than explaining how we turn our leads into customers.

Inbound Marketing is a raw force; an art. And like every art, it’s a matter of perspective.

That means that there are (almost) endless ways to do it and endless reactions that people might have over it.

My good friend Pablo (yes, Picasso) said that great artists steal. Nothing is original and everything is a remix, that’s why this article is something you can literally copy/paste for your own business.

This piece of writing encloses the Inbound Marketing Stack we’re using for Viral Loops, and now you can get it to work for you. Note that it’s important to adjust this stack to what you do, otherwise it’s not going to make any sense and also it’s not going to work.

Read more

November 10, 2017 - No Comments!

What are key strategies to acquire first 100K users with zero marketing budget?

Hello there,

You’ve just created your company and you might find yourself overwhelmed with the number of tasks and opportunities you have on your to-do list.

Now, you should think for possible ways to promote your business with the lowest effort and maximum outcome. You’re not a huge team after all and you want to experiment fast.

I know it’s too hard to check and find solutions for this issue, the reason is that whatever have worked for others might not work for you.

Don’t worry, I’m here to give you my input.

Since we kicked off Viral Loops, almost a year ago, we’ve met people who implemented and promoted some amazing referral programs.

That’s the main reason I decided to write down a list of referral marketing strategies that will probably give you awesome ideas for your company’s early days.

So, here we go:

1. Jet.com:

What are key strategies to acquire first 100K users with zero marketing budget?

Jet.com | Shopping Made Easier - Groceries, Baby & More, as an Amazon competitor, knew that the only way to have a strong launch was to build some online buzz early on; and what’s better than a giveaway?

So, they decided to incentivize participants with something no one has done in the past—shares of their business.

And they weren't just giving away a share or two... they were giving away 190,000 shares spread across 10 winners.

In the end of the giveaway, the first on the leaderboard earned 100,000 shares of Jet.com | Shopping Made Easier - Groceries, Baby & More stock.

Participants in places 2 through 10 got 10,000 shares each.

Awesome, right?

Check more on this story, here.

2. Dropbox.com:

What are key strategies to acquire first 100K users with zero marketing budget?

Dropbox’s referral program is possibly one of the most famous cases of referral marketing done right.

Almost a decade later, it’s still used in numerous case studies showcasing how referral programs can contribute to a company’s growth engine- or even be the engine itself.

People, we’re talking about a 3900% growth in 15 months!

Obviously, it’s not all due to the referral program; they gathered a ton of feedback, they constantly improved their product and they kinda put a battle in order for VC’s to trust their money to them.

The concept behind Dropbox’s referral program was very simple.

Since the product offered storage space in the cloud, they decided to reward people with more free space not only for referring their friends but also for accepting an invitation.

In other words, we’re talking about a 2-side referral program for a compelling product, that rewarded both sides for completing the desired task; registering for Dropbox.

Check more on this story, here.

3. Hustle.com:

What are key strategies to acquire first 100K users with zero marketing budget?

How about asking your users to talk about you to their friends, in exchange of exclusive swag?

The Hustle used the killer combination of 3:

  1. Great copywriting
  2. Focusing on email (it’s an owned medium, and you don’t have to play Facebook’s algorithm to get results)
  3. A milestone referral program that kicks a$$.

People can discover their ambassador program in two ways:

  1. They have a dedicated landing page.
  2. An email from Sam Parr gets into your inbox and prompts you to refer friends.

Check more on this story, here.

4. Harry’s.com:

What are key strategies to acquire first 100K users with zero marketing budget?

Their thought that the most powerful and effective way to launch their grooming brand was through a credible referral.

Harry’s used the exact same approach as #3 The Hustle , resulting in a huge success.

Thus, they focused on building a campaign that helped people to spread the word to their friends—and not just spending a ton of money on Google and Facebook.

They managed to gather 100,000 emails in a single week.

Well, initially it helps the company to get 100+ million dollars in funding and buying a 94-year-old razor blade factory.

The website of the campaign was something really simple, yet catchy and effective; just a 2-page microsite.

When people landed to their website, they were asked to give their email in order to participate in the campaign.

After giving their email, people had to invite their friends to get the prizes.

Harry’s followed the concept of a “Milestone Referral Campaign,” meaning that when people were reaching a specific number of referrals, they were winning the corresponding prize.

Read more on Harry’s story here.

After spending time to choose your business name, register a domain name, figure out legal structure, set up a website and order business cards, now it’s time for your company to take over the world!

Just go for it.


November 3, 2017 - No Comments!

MailChimp Made Its Mark With Masterful Giveaways And Funky Swag

Whether you’re heading to an event and need swag for your promo table, or trying to increase brand name recognition, every company’s got a use for swag and could benefit from a well-planned giveaway.

But that’s also the problem, isn’t it?

Every company gives stuff away.

That means, your customers already have a drawer full of pens, tees, squishy stress balls and glossy stickers from the last event they went to.

If you want to be different and have a meaningful, memorable, sure-to-keep-your-company-top-of-mind giveaway, then it’s critical you treat the swag process as more than the act of thumbing through a promotional catalogue or website.

One company that’s done just that with surprising—even weird—swag? MailChimp.

We ❤️ MailChimp. 📧 🐵

Everything about their brand, in fact—from the cheeky monkey, Freddie (no offence Lil’ Poogy), to their approach to design.

We even tried to get a tour of its headquarters in Atlanta, Georgia, the last time we were there. But no success. 😞

If their rate of growth is any indication, we’re not the only ones feelin’ the love.

Since the company’s launch in 2001, this self-funded email marketing platform has grown like crazy, gaining 14 million users and reaching $400 million in revenue just 15 years since its launch.

While their drool-worthy swag and engaging rewards aren’t the only reasons for company growth, certainly they’ve played a part in building the brand and its reputation.

These forward thinkers have created some of the most sought-after merch we’ve seen to date.

What’s their recipe for giveaway success?

Let’s take a look at these MailChimp-inspired giveaway tips.

Curate the right merch

According to Mailchimp, choosing the right merch begins with thinking about giveaway products from the right perspective.

At MailChimp, employees consider freebies less as marketing swag and more as thoughtful gifts.

While the Atlanta-based team hopes to yield a return on its investment, they’ve asserted that there’s no way to determine with certainty if the latest MailChimp colouring book, MailChimp windbreaker or Freddie & Mannie stationery picked up at a giveaway table will result in a sale.

But it ultimately doesn’t matter, because giveaways are all about the customer experience.

Let’s make this idea real: What would you think if you received as a gift the latest piece of swag your company ordered?

Would you respond with “oohs and ahhs” and couldn’t wait to use it?😍

Would using the gift make you feel like a kid again? 👶

Or, would you say... “meh” 🤷... instead?

If you’d be less than impressed, then why would you expect your customers to feel any more enthusiasm?

You already care about your company, but your customers don’t…yet.

Endear your customers to your brand by selecting swag that creates this feel-good moment.

It’s like giving your customers a hug 🤗, but with swag. 🛍

Because let’s be honest, pens and mugs can be cool. But a monkey pen holder that lives well beyond the life of my Bic pen and sits on my desk for years to come, well that’s so much cooler.

MailChimp didn’t have to guess whether customers would think the swag was cool. From assessing the softness of Freddie plushies to ensuring the durability of tote bags, to trying on winter hats, MailChimpers selected and tested each gift with care in-house.

Why?

To make sure that the treats used to tempt their customers are adequately…well…tempting.

And it’s worked.

Their merch is so tempting, in fact, that people have begun to collect MailChimp swag—some even willing to buy MailChimp merch that may have once been free.

Commission the right manufacturer

In their nearly two decades, MailChimp has done quite a lot of memorable stuff—but almost nothing quite as notable as one particular giveaway.

Tiny hats for cats. 😻 ❤️ ❤ 😻 ❤️

And no, we’re not joking.

In a killer contest, which ran in November of 2012 on Facebook, MailChimp offered participants crocheted hats for cats (and tiny dogs, too).

All a pet-parent needed to do to earn a chance to win one was to sign up for MailChimp’s email list.

This ingenious event was the perfect storm of giveaways, bringing together both the already viral nature of cats and people’s love for their pets and need to post pet pics on social media.

It became a viral campaign—cat video included.

The result? Tons of hats for a ton of cats needing to be sent all over the world. Who’s gonna handle manufacturing and logistics?

Fortunately, MailChimp figured this out before they promised to deliver feline headwear. By partnering with manufacturing and fulfillment company Amplifier, MailChimp prepared to deliver on promises.

They gave customers what they said they would give them, when they said they would give it to them.

MailChimp valued Amplifier so much that they considered this company their secret weapon, keeping their relationship secret for quite some time so as to not lose their competitive advantage.

Choose the right method

We’ve all seen those annoying sweepstakes spam pop-ups.

“CONGRATULATIONS! You’ve been selected…”

No thanks! 🙅

And then there are the social giveaways that ask you to follow 5 different people, comment on a photo, tag three friends and send in your email address.

I don’t know about you, but the prize would have to be seriously awesome for me to go through all of those steps.

If you want your customers to participate (let alone remember you), you need to give them something memorable, delivering your giveaway in a decidedly distinctive way.

That’s exactly what MailChimp did when it gamified its Freddie squishies giveaway.

Check more here 👉 fuzzco.com/work/best-ever-mystery-giveaway

Website visitors enjoyed an interactive landing page, full of animated objects, that encouraged them to search through the items, looking for the hidden prize. Only when they found the reward and clicked on it could they enter.

Engaging? Definitely.

Memorable? You bet.

Giveaways and swag helped MailChimp become the inbox dominators they are today, but that feat wasn’t achieved simply by the acts of running the giveaways and handing out the swag.

It’s the way in which they approached, planned and implemented these promotions that’s made all the difference.

So, do you want to create a campaign similar to Mailchimp? We've got you covered.

This template is inspired by Mailchimp.

People can join your competition, just by putting in their info. You give them the chance to increase their chances of winning by referring their friends, every friend is one entry.

It's that simple!

In case you’re interested to build a giveaway like Mailchimp, we have your back! Save yourself some time.

Cheers 😉