Archives for January 2018

January 31, 2018 - No Comments!

Viral Loops joins forces with WeWork

Our partnerships game just got stronger! 💪

Starting today, Viral Loops is available through the WeWork store!

For those unaware, WeWork is the largest global network of workspaces with more than 150K members in more than 18 countries.

What they do is really simple; they transform buildings into dynamic environments for creativity, focus, and connection, where companies and people grow together.

WeWork Sony Center Commons Berlin, Germany 

WeWork’s members have access to an exclusive store that gives them the opportunity to take advantage of over 250 benefits and discounts from the company’s partners.

Since Viral Loops joined the party along with giants like Salesforce, Lyft, Upwork, Zendesk, Xero, Slack, Amazon Web Services, Office 365 and Expensify, he had to come up with a very special offer for the occasion.

From now on, all members of WeWork can get:

  • 25% off for a lifetime on monthly plans.
  • 30% off for a lifetime on 6-month plans.

More news and partnerships are coming soon! 💪🏼

If you liked what you’ve just read, just share the 💜 to help us keep it up 🙂

We’d love to get your feedback, so feel free to leave a response below.

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

 

January 29, 2018 - No Comments!

Introducing Puggybot: Our New Referral Marketing Expert

You have probably seen Puggy by now.

Beige fur, black nose, seductive eyes; Yup, that’s her👇👇👇

Puggy is with the Viral Loops team since the very beginning. She knows all of our secrets and during the past years, she has learned everything about Referral marketing, virality & word of mouth.

A few days ago, during one of her walks, something marvelous happened.

Puggy came across the Referral Helmet. It almost felt like the helmet chose her.

From the moment that Puggy wore the referral helmet, she instantly became a referral marketing expert.

She started working day and night to bring together the best content about referral marketing and deliver it straight to your Messenger inbox.

If you want to make this pup bark out of excitement, you better subscribe to her Messenger.

She’s a good girl; she only delivers the best content about Referral Marketing.

 

January 25, 2018 - No Comments!

Viral Loops joins forces with Growth Hacking University

2018 is still young and it will be full of surprises.

Even from Q1 we are going to push our limits having one true north:

.Our customers’ success.

I’m not talking about successful referral marketing campaigns; we’re going for the whole package. Even though we can’t really do anything for your product or service, what we can do is to help you maximize your marketing efforts across all your digital properties.

That’s why made- and proudly announce, our partnership with Growth Hacking University, the online educational platform for true marketing hustlers.

The 1st course named “The Ultimate Introduction To Growth Hacking” is out, and if you are already a Viral Loops customer you can either get it for FREE or with 40% discount (depending on the plan you’re on).

If you are a Viral Loops customer (arigato for that!) you can grab your free/discounted course directly from the ‘Training’ section, inside our app.

We know that most marketing courses are not really reliable, but Growth Hacking University is a direct offspring of Growthrocks & Viral Loops, meaning that you’ll receive the maximum value, and support, possible.

So if you want to learn how to attain a sophisticated approach on growth, and in the same time get all the knowledge needed to systemize your way of thinking about it, this course is the perfect fit for you.

Be cautious; amazing & exclusive content Inside.

We truly believe that by making such great partnerships, Viral Loops will help more startups and small companies acquire more customers and users effectively.

As I wrote in the beginning, our goal is our customers to be successful, so we won’t stop here. 😎

More news and partnerships are coming soon! 💪🏼

If you liked what you’ve just read, just share 💜 to help us keep it up 🙂

We’d love to get your feedback, so feel free to leave a response below.

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

January 23, 2018 - No Comments!

Viral Loops Product Update: What’s New From January

Hey there, friends! 🖖

This is our first product update in 2018!

Time to know what happened in Viral Loops during the last couple of months. 😁

We’ re announcing new features, major upgrades and also minor bug fixes and UI improvements.

So, here's what's new:

💳 Support for 6-month plans

Referral Marketing is a long game. 🏎️

That’s why we decided to give the opportunity to our customers to run their campaigns for extended periods while paying 20% less than they would have paid if they used one of our monthly plans.

So, let us know what you think of our new prices.

👩‍🎓 Growth Hacking University partnership

Would you like to learn more about referral marketing? Or are you looking for some inspiration?

One chapter from Growth Hacking University is now available for you in your Viral Loops account.

Υou can access the rest of the course FOR FREE if you’re a Plus/Power plan user (or at 40% off, if you’re in trial or on the Startup/Growing plans).

⌨️ Custom CSS

You asked for it and we delivered.

We eavesdropped your public conversations about our widgets, and we now know how important it is for you to completely customize your Viral Loops widgets and get them to match your branding.

From now on, you can add custom CSS on each widget and change its look and feel.

You can find this option when editing each widget inside our wizard:


For now, you can change the widgets for each of the following templates:

- Refer a Friend
- The Milestone Referral
- Online to Offline
- The e-Commerce Referral

📱 Easily share referral link on every device

By the time you’re reading these lines, copying your unique link is easy, regardless the device, or platform, your participants use.

Let the participants flow. 😎

💌 Fixed issue with font weight and style in campaign emails

Some users reported that bold or italic text couldn’t be applied to their campaign emails. We identified & fixed the issue so you can now go ahead and format your email the way you want to.

More customization options coming soon! 😉

🔧 Better CSV export for big campaigns

For campaigns with tens of thousands of participants, the CSV export is optimized in a way that our system can support super viral campaigns! 😱

📤 Test emails “From” address

Last October we allowed you to use your own custom outbound email address for the campaign emails.

Test emails sent from your campaigns, however, were sent from hello@viral-loops.com.

This is fixed it, so now your test emails can also be sent from your own custom outbound email address.

 

Dimitris, our Product Lead, is explaining all the new Product Updates here 👇

That's all from us. 💪

Good times ahead!
Savvas & the rest of the Viral Loops Team 😎

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

January 19, 2018 - No Comments!

How Growth Team Brazil managed to grab 5.5K emails through Referral Marketing & Word of Mouth

Growth Team is Brazil's first growth hacking agency.

We interviewed Braulio Medina, Co-founder at Growth Team to know more about their marketing approach & how referral marketing acted as a catalyst for the company’s growth.

Can you tell us about what you are working on? What is Growth Team Brazil?

My name is Braulio Medina, I am a mathematician and entrepreneur who is raising the bar in growth marketing for Latin American customers.

I am the co-founder of Growth Team, which is Brazil's first growth hacking agency.

We adapt the most recent growth hacking strategies and methods to the reality of our customers and their audience to generate the best possible outcome.

At what stage is your company?

Apart from taking care of our ongoing customers, we decided to invest in growth education and bring the best knowledge in growth marketing to Brazil.

We are launching the Growth Marketing Brazil Pack in partnership with the Growth Marketing Conference, which is a digital product containing the material from the conference.

That's why we are using Viral Loops!

How are your customers using Growth Team Brazil? Could you share a few different use cases?

We have been operating for 7 months only and we've already generated some great results for many different clients.

Our strategy will vary depending on the type of business (B2B, B2C, E-commerces, Marketplaces)

How did you get your first initial customers?

We launched our growth agency using a very strong scarcity signal to the market: we would only let 10 customers join. Over 100 registered!

Do you generate sales from word of mouth and referrals?

We did a list building campaign using Viral Loops during the last Black Friday.

We decided to give away some materials and courses that we have.

There were 5 different levels, based on the number of people referred.

Over 5.500 E-mails were collected using this strategy!

What made you want to run a referral program? What’s your goal?

We wanted to generate as much awareness as possible for people interested in learning about growth hacking in Brazil.

What are the core metrics that you measure constantly and are super important for you?

The number of people impacted on social media by our organic campaigns, inbound leads, deals closed.

What platform is your website built on and what are the top 3 marketing tools that you depend on to grow your company & how do you use them?

WordPress, Slack, Hubspot.

Final Thoughts

Growth Team Brazil ran a list building campaign using Viral Loops during the latest Black Friday, giving away some material and courses that they had.

Over 5.500 E-mails were collected using this strategy!

If you want to create a referral program like Growth Team, you can check this cool project harrysprelaunchreferral.com and create a Milestone referral campaign in 4 simple steps, like Harry’s did!

The entire process was designed to be as easy as possible!

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

 

January 4, 2018 - No Comments!

How Gilt Bounced Back from Dropping Sales and Positioned for $250M Acquisition

Everyone is buzzing about you...

Sales are rolling in…

Until…

BAM! 💥

Your company hits a wall. The PR shine you once had has worn off. Sales are slowing drastically. And everything you try barely moves the needle.

What do you do? Throw in the towel?

Ecommerce retailer Gilt faced this very problem. And (spoiler alert!) managed to stop the slide and keep the company alive, resulting in a $250 million acquisition in 2015.

We’ll talk about how they did just that (and what your company can do if facing a similar situation).

But first...I want you to understand the Gilt story. We need context.

In 2007, Gilt launched with a bang. Specialising in flash-sales, 💥 💰 🛍️, this cutting-edge online retailer’s first offer was 50%-off Christian Louboutin shoes 👠 👠. The offer excited masses of fashionistas, nearly crashing the popular new site.

And it looked like Gilt’s initial success was no fluke. The company saw continued success, with sales growing from $25 million in 2008 to an impressive $425 million in 2010. 💵 🤑 💵

Like many businesses, though, Gilt was not able to maintain the same trajectory of growth they achieved when they first launched.

Fortunately, they found a solution.

A referral programme.

But not any old referral programme. They built a brand new model, merging refer-a-friend and loyalty incentives under one umbrella.☂️

The Gilt Insider is a dual-purposed loyalty programme that would both grow word of mouth sales and increase basket value (or the cost of items in a typical customer purchase).

If those milestones sound like something your business could use, here’s a step-by-step guide to making a Gilt-style programme work for you.

Start the Problem

Before they could solve the dipping-sales issues, Gilt-ers needed to understand what was actually happening.

There were two primary culprits:

  1. Overextension of the brand
  2. Poor customer retention

Let’s talk about both.

Starting in 2010, Gilt ventured into full-price items in retail, travel and foods, creating new sub-brands for each. They soon discovered that spreading their wings wasn’t such a great idea.

When overall sales started to drop off, Gilt leaders knew something had to change.

First order of business?

Drop the extra dragging them down.

So long, full-price brands.

But waving goodbye to high-dollar extras alone wasn’t enough. Gilt still needed to capture and retain customers.👱🙋👨

Turns out, keeping customers is particularly difficult for retailers using the flash-sale model.

Customers do love 😍 a discount. I mean, really love a discount. In fact, coupons and vouchers, for example, can even cause the increase of oxytocin levels in the brain.

But here’s the rub.

Retention Science reports that while sites may be able to induce a sale with deep discounts, they will struggle more to retain customers, finding that 93.8% of customers who make a flash-sale purchase fail to make another purchase 😟  from the same site within a six month period. 📅

93.8%? That’s pretty much everybody. And no business can survive on the 6.2%.

Enter the loyalty programme.

Your key takeaway: Before starting your referral program, clearly define your problem; know what you’re trying to solve. Even though a referral programme helped Gilt, gaining new customers wouldn’t have gotten them over the sales slump.

If they didn’t also handle how their brand was brought over-extended, they would likely have not been able to stay afloat.

Critically consider the issue (or issues) that may be standing in the way of your success before you proceed with planning your program. A programme is only as successful as its foundation.

Don’t Forget Customer Loyalty

Participants in this dual-purpose programme, called the “Gilt Insider” programme, can earn points by spending money on Gilt or referring fashion-loving friends. 👗

They can also decide how they use their points, making rewards less one-size-fits-all and more tailored—just like the fashion brands they are offering for sale on the site.

gilt referral marketing viral loops

With an ongoing rewards-for-referrals model, Gilt can constantly capture referrals, even from the customers who have recently become aware of the brand. More importantly, Gilt retains their formerly one-and-done customers as they keep coming back to spend their points exclusively at Gilt.

To help customers see how they could use their points, Gilt built a beautiful explainer page.

gilt referral marketing viral loops

This page shows customers how they can spend their points and earn more. Want to save $20? Start referring your friends, and you’ll get there.

Your key takeaway: Getting new referrals is important, but keeping your existing customers is as wise as it is cost effective. With average customer acquisition costs ranging from $7 to $315, depending on the industry, working to maintain your existing bank of customers is costly. By giving your most dedicated customers a programme that rewards...and rewards...and rewards…you can get your customers to stick around (and buy more). 👊

Encourage Customers to Act Now and Again

Gilt’s success depends not only on recruiting new customers but also on doing something that flash-sale retailers are notoriously bad at—getting customers to come back often.

To dissuade customers from going months and months between purchases, Gilt set a relatively short expiration date on their points—six months.

To maintain their points balances, Gilt Insiders must make a purchase from Gilt at least once every six months. 🗓️

If a customer doesn’t make a purchase, his or her entire points balance will expire. The prospect of losing not just some, but all, points is enough to encourage many participants to make a purchase.

And, of course, Gilt doesn’t expire these points without warning. They send several, spaced reminder emails to give customers a heads up and encourage them to make that points-saving purchase.

Though some would consider selecting a relatively short six-month window risky, with clear reminders, Gilt continues to find success with this model.  

Your key takeaway: While most loyalty programme experts agree that having a point expiration is an important motivator to making a purchase, the debate remains regarding the ideal term. Your programme’s mission is to give customers and potential customers a reason to act now.

Whether you use expiring points or limited time referral offers, you can benefit from forcing customers to stop pondering the purchase and just buy already. 

Consider Making it Exclusive

As Gilt Insider customers gather points, they also climb levels within this program.

Developing a tiered program, with enticing benefits on each level, adds an element of exclusivity.

Depending on the number of points they earn, Gilt Insider programme participants can climb to Select 🥉, Premiere 🥈 or Noir 🥇 tiers. Each tier offers its own exclusive benefits, with the most sought-after reserved for Noir members.  

gilt referral marketing viral loops

Noir members enjoy waitlist preference and get a 1-hour preview of new items added to the site—a substantial lead on other competitive flash sale shoppers chomping at the bit.

Because tier status is re-evaluated annually, customers have yet another reason to keep on referring and spending, fuelling the continued success of the programme and, by connection, the continued success of Gilt.

Your key takeaway: By providing exclusive access, Gilt taps into customers fear of missing out (FOMOand creates a sense of urgency. Offering something to an elite group of buyers makes other customers aspire to be one of these high rollers. And, if they have enough aspiration, they may just make the purchases necessary to get there.

So, do you want to create a referral program similar to Gilt? We've got you covered.

This template is inspired by Gilt and it's the best way to let your store visitors refer their friends.

It's that simple!

In case you’re interested to launch a referral program like Gilt, we have your back! Save yourself some time.

Cheers 😉

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶