Archives for August 2018

August 31, 2018 - No Comments!

Drive a tsunami of traffic to your Shopify store

Most things in life are rather simple, but at the same time, they are not.

In the digital plain, if you want to drive sales to an ecommerce store you have to drive traffic. As long as you drive traffic, you’ll keep your sales coming.

A very simple, yet a very complicated solution.

Building traffic might be the most discussed topic in the history of marketing, and after giving you the ultimate list of Shopify apps, it was about time for me to give you my 2 cents on how you can drive a tremendous amount of traffic to your Shopify store.

Oh since I kinda hate paid advertising, I’ll make sure to speak about things you can do without spending your cash on ads.

Shall we begin?

Allow people to discover you.

Search engine optimization a.k.a. SEO is one of the cornerstones of modern marketing.

While a lot of people whine over the fact that a search engine’s algorithm is messing their business, I find the bluntness of such algorithms rather enticing.

Things are simple; if you’re not in the 1st page, almost no one will find you.

SEO is an ever-evolving science. Algorithms may change faster than Larry King changing spouses (8 marriages; really, Larry?), and they may consist of factors that may never have been official, but do you really want to be on the 2nd page?

I don’t think so.

I’m not trying by any means to teach you SEO in this article, but I’ll make sure to give you a headstart. If you’re interested in learning more about this art, you should definitely start reading the following blogs:

From what we know, SEO consists of 2 parts:

  1. On-site SEO
  2. Off-site SEO

On-site SEO

As its name suggests, this has to with optimizing elements embedded on your ecommerce store. That means your content and HTML source code, that search engines will crawl in order to rank you accordingly in their results.

These elements are:

  • Keyword-related.
  • Non-keyword-related.

Keyword-related elements on a Shopify store could be:

  • The product titles.
  • The product descriptions.
  • The alt-tags on the images.

seo for shopify stores seo for shopify stores

In a few words, after you conduct a keyword research and find the keywords you want to rank for, you have to optimize all the aforementioned elements (product titles, etc.) in order to for search engines to rank you higher.

Non-keyword-related elements are other other elements that contribute to the on-site SEO status of your ecommerce store.

These could be:

Off-site SEO

Off-site SEO has to do with everything that affects your store’s search engine performance, that’s outside of your website.

This aspect of SEO is mostly link-based, which means that is affected by how other website’s link to your ecommerce store.

Apart from the number of websites linking back to your store, there are other factors such as:

  • The “popularity” of the website linking back to you.
  • The relevancy of the website linking back to your store (if you run a clothing brand it’s better to get a link from a fashion website, than from a tech publisher).
  • How new the link is.
  • The page and domain authority of the linking site.
  • The anchor text used on the link.
  • The number of other links on the website.

But apart from link-based elements, there are other things that influence your store off-site SEO.

Blogging, vlogging, guest blogging, guest vlogging, social media marketing, influencer marketing; these are all great ways to improve your search ranking position.

Guest appearances are a very interesting way to leverage the existing audience of someone else to establish your business. My favorite example comes from the “Billy!” brand.

If you dig YouTube, you probably know Casey Neistat, and if you dig Casey then you probably know his wife, Candice Pool.

Well, Candice built a fashion brand with some friends. They don’t produce any content (not in the traditional digital marketing sense), but they have a very strong asset; Casey’s 10 million Youtube subscribers.

I think that this amount of exposure is more than enough to drive some traffic, don’t you think?

Basically, I will probably write a whole guide about content marketing for ecommerce businesses! Would you like me to?

Let me know in the comments 🖮

Tame the social media beast

Almost everybody owns a social media account (ouch, that sounded hyper-cliche).

There’s no reason to mention the fact that brands, and all businesses in general, have taken over this sphere.

Are those brands good at it?

Most of them, not. The main problem comes down to quality, consistency, aesthetic and the denial of the fact that people use each platform for an entirely different reason.

Even the demographics among the social platforms available are really different.

But this article is not about getting the right Instagram shot and caption; let’s assume that you know how to do it.

Since our focus is on ecommerce social media marketing- which means we need visually oriented platforms and the typical American uses three of the eight major platforms, we are going to see how you can use Pinterest and Instagram to drive traffic and hopefully a great number of sales.

We will not speak about using Facebook at all, because it kinda sucks 😛

I mean, Facebook is no longer used to discover products that much.

The best thing that Facebook has to offer to you right now, are groups about marketing your business. You’ll be able to get a tremendous amount of knowledge and meet some great people.

You know something? I will make a full article about how you can drive sales on your Shopify store from Facebook, but I’m not going to talk about it in this one.

Do we have a deal?

Instagram

Instagram is pure madness these days, don’t you think?

Everyone is looking for ways to grow their accounts, even if there is no particular motive to do so.

I get it; social validation might get you laid, or even bring some cash on the side by shamelessly advertising protein bars (sic). But this is just a temporary solution, and you’re a person of business.

I’m not here to explain the cultural impact of Instagram on our lives, but whatever that is we all know that Instagram can create sales.

Although the platform acts as a place to discover products, the way that people do so is kinda reverse to the way they do it in other platforms. Instagram is human-centered.

That means that users discover products that their favorite people on the platform present to their audience.

OK, OK; enough with the talking. You have an ecommerce store and you want to drive traffic from Instagram. How you do it?

  1. Set up your business account.
  2. Come up with the best bio description possible.
  3. Add a link back to your store.
  4. Create fantastic content.
  5. Grow the number of your followers.
  6. Get engagement.
  7. Drive traffic, get sales.

how to drive traffic from Instagram to shopify store

Simple, right? Yes; but no.

The best way to achieve the desired result is to work the steps in reverse.

You ultimately want to drive sales from your Instagram account. There are 2 ways to do so:

  1. Tag buyable products in your posts.
  2. Make people click the link on your profile.

In order to add the ability to add buyable products in your profile, you have to connect your account with your Shopify store. The following video shows you how to do it:

It’s actually very simple.

Now, in order to make people click the link on your profile, you have to get them to trust you. And to make that possible is to make your followers engage with your content, in order for you to engage with them.

This is very important when you’re just starting out: Both sides should be involved in the engagement.

In order to attract engagement, your content should be top-notch. You’ll need:

  • Great photos/images.
  • Captions that act as conversation starters.
  • A consistent-looking feed.

Design, framing, colors, and concept are crucial to how people will perceive you and your brand.

Yes, a lot of people don’t know Jack about those things; but if you ask a person that doesn’t have a clue, to compare a Lamborghini with a Fiat, I bet my right hand that they’ll say that the Lamborghini is a better car.

Also, try to be as consistent as possible. Decide how many times per week you’re going to post, and stick with it.

But what about attaining the Holy Grail of Instagram?

Followers. Every OG Instagrammer chases that.

Before I tell you how to get those precious followers, I have to let you know of a little secret:

The number of your followers means nothing if it’s not consisted of the right people; it’s just a vanity metric that ignorant companies look at, in order to throw some cash into someone with low ROI.

Let’s say you’re selling women DIY  jewelry. You have an Instagram account with 100K people. 90% of them are men of 40-60 yrs old.

Wouldn’t you have better chances to drive sales, if you had an account of 10K with 90% women between 18-24 yrs old?

Targeting is important.

Now let’s cut to the chase: Growing your account.

Hack #1: Grabbing some clout!

Every now and then Instagram changes the way they serve content to their users, resulting in different growth strategies to emerge all the time.

Instagram rewards organic discovery, and detests/ punishes bots (R.I.P. Instagress).

That’s the reason that the only growth tactic still working is shoutouts.

Getting a shoutout from a bigger account can bring you a good stream of new followers. That means that if you have the patience to make the research, you can find accounts that you’d like to get a shoutout from.

drive traffic from Instagram to shopify store

Imagine selling sneakers and getting a shoutout from this account

Remember that targeting is important. Don’t get blind from just the follower count of the account.

You might deploy a strategy in order to get a shoutout from a certain account, but you have to keep in mind that these pages are a business for someone. That means that most of these pages require only one thing: MONEY, baby!

If you have the right amount of cash, the right type of content, and 10-15 huge (and relevant) pages, you might be able to get even 100K followers in 48 hours (that doesn’t mean that these followers will stick around for a long time, but still.)

Check out this fella in the video giving a better explanation about how this works:

Hack #2: Becoming a local.

Targeting the right demographic is vital but, unless you are an international business, you have to target followers based on their location, as well.

As I said, Instagram detests automation bots; but what if you use a tool to help you segment Instagram users in order to find potential customers? Nothing, probably.

Content discovery on Instagrams happens through hashtags (duh!).

I’m not going to teach you how to research for your hashtags, mainly because we will need a dedicated article about that, but you have to make sure to find the hashtags that your potential clients use.

Make a list of those hashtags.

Now let’s do some magic.

Recently I was making a research about Instagram marketing for tattoo artists- my gf is a tattoo artist when I bumped into Combin.

“Another Instagram automation tool”, I thought.

But there’s an extremely useful feature in there; The tool allows you to search for hashtags in combination with location.

how to drive traffic from instagram to shopify store

That means that you’re able to find people who posted with a certain hashtag on a certain location. I don’t know about Combin’s automation features, but that kind of search is really powerful for finding prospects and engaging manually with them.

Hack #3: Building your own world.

Remember those huge accounts that I told you that you to find and pay in order to get shoutouts?

How about building your own?

I mean, not by yourself; but think about it.

You can find other people that might be benefited from that kind of account and share accountability about it with them.

Content production is not an issue here, as most of these pages curate content from other accounts. If you curate great and relevant content, growing an audience can be much easier.

Plus, giving shoutouts to the creators you’ll curate will result in them giving you a shoutout as well, on their Instagram stories- more organic reach for you.

Creating such an account gives you the opportunity to own a place to curate the content from your main account.

This is what Kemar_flashes does with his page, ignorant_tattoos:

how to drive traffic from instagram to shopify store

How awesome is that?

So, let’s recap. In order to drive traffic from Instagram to your Shopify store, you should:

  1. Tag buyable products on your posts.
  2. Create amazing content.
  3. Build an hyper-specific audience (both in demographic and location).
  4. Engage with your audience.
  5. Get shoutouts from bigger accounts.
  6. Join forces with other people to create accounts that will drive a stream of followers back to you.
  7. Have a link of your store in your accounts description (obviously).

Pinterest

My gf hates Pinterest; she can’t stand it.

On the other hand, I like it. For me, and 200 other million people, it is a great search engine to discover content or products.

200 million monthly active users are a LOT of people. I mean, this is a great place to get discovered. You can actually drive traffic back to your ecommerce store.

As I said, Pinterest is a search engine; and as in every search engine, the first results grab the most traffic. You should aim for #1 position.

The platform ranks content using its own algorithm.

Yes, keywords here are as important as in trying to rank for a regular web search engine. But instead of e.g. the traditional linking factors, Pinterest’s algorithm is triggered by saves, sends and comments.

But how in the world will someone be able to rank that high?

This is how the thing works:

  1. You post your pins targeting a keyword in the title & description. That gives you the chance to be discovered.
  2. People find your content and save it in their boards, leave comments, or send it to their friends.

In other words, keywords put you in the game and engagement puts you at the top.

You have to remember that Pinterest is a very visual-oriented platform. That means that if the visuals you use for your pins suck, it’s unlikely to receive engagement.

“OK, got it! Keywords and great visuals. Now what?”

Now you have to find the keywords you want to rank for and create your content.

Pro Tip: For Pinterest, it’s better to find your keywords first and craft the content afterwards, than the other way around. This platform uses it’s network effect, so when you try to sell your business in it, it’s better to craft your content based on how the platform “breaths”.

Recently I found out a great way to do keyword research for Pinterest. Are you ready?

  1. Open up your Pinterest account and in the search bar type the main keyword you want to rank for. Let’s go with ‘jewelry’ for the sake of the example.
  2. You will notice that right under the search bar, there will be suggestions about long tail keywords, relevant to your main keyword. For my main keyword, the long tail suggestions are jewelry making, jewelry DIY, jewelry photography, etc.
    how to drive traffic from pinterest to sopify
  3. Let’s say that you sell DIY jewelry in your Shopify store. That means that since that long tail keyword is a popular query for Pinterest users, you have an opening to create an article/video on how someone can create DIY jewelry. The best part is that you can sell your own creations via the article.
  4. Also, the moment you’ll type your keyword into the search bar, Pinterest is going to show you some autocomplete suggestions. Take these suggestions and note them down. These are all keywords for which you can create your original content.
    drive traffic from pinterest to shopify

By now, you probably have collected a nice amount of long-tail keywords that you’re going to use when creating your content. But Pinterest is not only about the title. There’s also the description section of your pins.

This is a “bonus life” for you. You have the opportunity to reinforce your pins with more relevant keywords. Here’s how to do it:

  1. Go to Pinterest’s Ads platform, and jump to the “Ad group details” step. This is a very powerful keyword research tool.
  2. Type in your main keyword.
  3. In the suggestions box, find and note down all the extra keywords that match your initial long-tail keywords (the ones that you noted down previously).
  4. BOOM! Now you have even more keywords that you can put into your pin’s description to ensure you’ll rank higher

That’s how it’s done. Remember that it always takes some time for content to rank (whether it’s on Google or Pinterest), so don’t get disappointed.

Keep in mind:

  • Great visuals.
  • Search-friendly keywords

BTW, you can also make your pin buyable (in a similar manner as in Instagram). If you want to set this up, you can follow the instructions from the following video:

The sweet taste of referrals.

I mean, C'mon!

You know how much we love referral marketing; after all, we’ve built a business around it.

During the last year, I’ve written numerous articles about this particular subject, and some of them were focusing on ecommerce.

For example, I have one on how to boost your ecommerce sales with referral marketing, a guest post about how to introduce a referral marketing program to your ecommerce customers, and a case study about how BAMF media made Unicorn Snot go viral using Viral Loops.

WOW, that was a link storm.

The thing is that these articles came out before a very important event; the release of our Shopify app.

If you want to build your referral marketing campaigns in your Shopify store using Viral Loops, you’ll find a step-by-step guide in the video below:

Now, enough with self-promotion.

How can you drive traffic to your Shopify store with referral marketing?

Well, the basic concept of referral marketing is to leverage an existing audience in order to get access to a new one.

Let’s break down what makes a great referral marketing campaign for an ecommerce store:

  1. A great incentive.
  2. A beautiful landing page.
  3. Amazing copywriting.

Joeywears' case is a great example:

how to drive traffic with referral marketing to your shopify store

I have to be honest; those things sound simpler than they actually are. But don’t be afraid;

As in every marketing attempt, persistence and being open to change are crucial.

You can run 2 types of referral marketing campaigns:

  1. For list building.
  2. To drive sales.

List building.

In other words, you can reward your users for bringing you email subscribers, by sharing your campaign.

The more people share about your campaign, the more traffic you’ll get to your campaign’s page. But is this enough?

No. You have to get people to browse your store.

That’s when nurturing campaigns come into play.

Grabbing their email address is just a way to get permission to talk to them about something they might be interested in. In other words, it’s a conversation starter.

Driving direct sales.

Using that method enable your users to get access to discounts on your store by prompting other people to buy from you.

Both sides can be rewarded for the action that they’ll take.

E.g.

If user A bring user B to buy, both User A and B may receive a 20% discount for their purchases.

If user A also brings user C, then user A may receive a 40% discount while user B & C both get 20% off.

I think you get the point.

The great thing is that by using the Viral Loops Story for Shopify, you can use both types of campaigns simultaneously.

So if user A invites user B to make a purchase, but user B subscribes to your newsletter instead of buying, they may still get a reward for doing so.

Email all the way.

A few lines above I mentioned nurturing leads.

Email, in comparison to a search engine, is an owned asset of yours. There are no ranking factors in this realm (if your emails end up in the junk folder, it’s another story).

Apart from that, there are plenty of uses for email campaigns:

  • You can inform people about new products or updates.
  • Sending exclusive content to help people to solve a problem (if you’re selling gardening products, you could create a gardening guide for beginners).
  • Asking for feedback.
  • Creating campaigns for seasonal offers.
  • Re-engaging old customers.
  • Saving abandoned carts.
  • Sending offers based on interest (Female clothing apparel sales when the user has shown interest in your ‘woman’ category).

You can also combine some of the options given above.

E.g. If you know that a specific user is a male, you can email them on the week of Valentine’s day with sales on female clothing apparel.

The bottom line is that email marketing has the ability to bring people back to your store, and this is the kind of traffic you need the most.

Returning customers are the cradle of a successful ecommerce store. Without a good retention rate, you will never truly grow.

I will say it once again; email all the way.

Get chatty.

Messenger bots became uber-popular during 2018.

We use ours, Puggybot, in order to deliver exclusive content to its subscribers and, occasionally, to promote a new feature release.

It works pretty well; within a few months, we’ve established a new distribution channel for us.

But do messenger bots work for ecommerce as well?

Are you kidding me? These things were made to drive sales and traffic.

Similar to the case of email marketing, Messenger bots offer a great opening for your store to retain customers or to complete abandoned purchases.

Let’s go through some of the things you can achieve by using Messenger bots with your Shopify store:

  • You can improve your Customer Support.
  • You can send personalized marketing campaigns.
  • You can recover abandoned carts.
  • You can allow direct checkouts.

In a few words, with Messenger bots, you can do whatever you did with email up until the now, but with a higher open rate and click-through rate.

Pure magic!

The only downside of chatbots is that you have to invest time to build your Messenger subscriber list from scratch.

Before you go.

In this article, I tried my best to cover as much area as possible on how to drive a great amount of traffic to your Shopify store.

That’s a huge topic. Actually, it’s so big that I could write another 5 articles to support my points.

If you made it this far in the article, I want to thank you! This is one big a** post.

Before I go, I want to ask you to leave a comment with the topic from the article that you think I should elaborate more on. It would mean a lot, and I’ll make sure to update the article as soon as I have the opportunity.

Oh, damn!

I almost forgot; feel free to share this post with your friends!

Keep being awesome.

August 22, 2018 - No Comments!

The 70 best Shopify apps for your ecommerce store

Shopify offers the opportunity to millions of people to sell their products online in a quick and easy manner. That doesn't mean that driving sales is an easy task to do.

Prompted by the release of the Viral Loops Story for Shopify, I made some research about what kind of other Shopify apps are out there, and how they help people to run their business.

After a quick look, it was visible that it's not easy to pick an app out of more than 2,000 entries.

That's the reason I decided to get my head a bit deeper down the rabbit hole and give you the biggest list with the best Shopify apps out there!

1. Viral Loops

Price: From $49.99 / month

Connect your Shopify store to Viral Loops and increase your word of mouth sales. Our referral program solution seamlessly integrates with your store, so you can use word of mouth and referrals to grow your store.

2. Product Reviews

Price: Free

Product reviews allows you to add a customer review feature to your product pages. This is a great way to encourage sales and also allow your customers to give you feedback.

3. Oberlo

Price: From $4.90 / month

Oberlo is helping people like you to find products to sell on Shopify. Never worry again about shipping, packaging, or holding inventory.

4. ShipStation

Price: $9.00 – $159.00 / month

ShipStation simplifies the shipping process for online sellers. They combine order processing, production of shipping labels, and customer communication in an easy to use, web-based interface that integrates directly with major carriers and online platforms

5. Store Pickup + Delivery

Price: $12.00 – $35.00 / month

Zapiet is Shopify’s most popular choice for offering in-store pickup and local delivery alongside standard shipping through a unified checkout.

6. Parcelify

Price: Free

Parcelify lets you create simple and powerful shipping rates based on address, products, and total weight or price.

7. Free Shipping & Hello Bar

Price: Free – $8.95 / month

We are talking about a fully customizable notification bar to promote Free Shipping, Free Gifts or just inform your customers about something.

8. Pre-order Manager

Price: Free – $24.95 / month

You can easily manage Pre-Orders strategy for each product, variant or for the whole store, with a customize button and description design according to your Shopify theme.

You can also limit the number of Pre-Orders, turn them on/off for certain countries.

9. Bulk Product Edit

Price: From $4.99 / month

You can target products to edit by collection, product type, vendor, tags, title, and keywords; and bulk edit product's price, compared at price, tags, inventory, title, vendor, product type, weight, description, SKU, SEO, Meta fields.

10. Instafeed

Price: Free

Instafeed is an app that allows you to easily integrate your Instagram pictures in your Shopify Store. That's a great way to engage with your customers and generate awareness for your brand.

11. Whatshare

Price: Custom

WhatShare is the easiest way to include a WhatsApp share button in your Shopify store. You can also track what your customers share too, with reports of what links and products are being shared.

12. Social Autopilot

Price: Free

This app will Tweet at random intervals with a different message, every time you list a new product or publish a new blog post.

13. Metrilo

Price: From $119.00 / month

Metrilo gives you instant ecommerce analytics, powerful CRM and personalized email marketing all in one place, while it automatically identifies sales channels that are valuable to your business.

14. OptinMonster

Price: $49.00 / month

OptinMonster is a powerful conversion optimization platform, and their Shopify app allows you to intelligently target your visitors' shopping experience, to reduce cart abandonment and boost sales conversions.

15. Catalog Maker

Price: Free – $49.99 / month

Now you can connect with buyers using professional wholesale catalogs, retail product catalogs, pdf flyers and line sheets created automatically from your Shopify Collections.

16. Yotpo Reviews

Price: From $0.00 / month

In their own words, Yotpo is a customer content marketing platform that helps brands of all sizes generate and leverage reviews, photos, and Q&A throughout the buyer journey to build trust, drive traffic, and increase conversion.

17. Product Discount

Price: $14.99 / month

You can create, in seconds, sales by product brand, type, collection, hand picked or even store wide! You can also manually control or schedule sales for holidays, weekends, power-hours.

18. Checkout Hero

Price: $19.99 / month

Checkout Hero helps you checkout conversions by incentivizing customers to complete their checkout by sharing their cart on social media in return for a discount, free shipping or a free gift.

19. Facebook

Price: Free

Customers can easily browse your products and collections using the new, always visible, Shop section on your Facebook Page.

20. Pinterest

Price: Free

With this app you can sell products directly on Pinterest with Buyable Pins and a allow shoppers to purchase quickly without leaving Pinterest.

21. Infinite Options

Price: Free

With Infinite Options, you can create unlimited product options for any product configurations, and also add personalization, engraving or monograming to any product inside your store.

22. ReCharge Recurring Billing & Subscriptions

Price: $19.99 / month

ReCharge has one the most robust feature set for stores selling physical products on subscription.

23. Cross Sell

Price: $19.99 / month

Cross Sell allows you to handpick the related items that you would like to showcase alongside each product in your store and manage to get your customers to fill their carts

24. Pop-Up Window

Price: $5.95 – $12.95 / month

The Pop-Up Window app is an affordable way to add a powerful and professional looking pop-up to your Shopify store, notifying your visitors about sales and promotions or capture newsletter and mailing list signups.

25. HelpCenter

Price: Free

With HelpCenter app you can create an easy-to-navigate and searchable FAQs page, publish searchable articles, and let your customers submit questions they can't find the answers to.

26. Facebook Chat

Price: Free

Turn conversations into conversions and boost up customer satisfaction, by chatting live with customers via Facebook messenger right on your store.

27. Trust Hero by Booster Apps

Price: Free

Improve sales and cart abandonment rates by displaying trust icons to customers from the product page! Plus, it's completely free!

28. Crush.pics

Price: From $0.00 / month

If you're looking for the fastest way to increase your site speed, ranking, and conversions, you can use Crush.pics to compress your store's image files without quality loss.

29. Postmen

Price: From $0.00 / month

Postmen allows you to print shipping labels and calculate rates with your shipper accounts, and auto update Shopify with tracking numbers and send shipping notifications.

30. SocialShopWave

Price: From $0.00 / month

This bundle offers the ability to boost social sharing and drive traffic to your Shopify store, increase customer engagement, and sell more by using its 9 apps.

31. ByteStand

Price: From $0.00 / month

This app helps you sync your inventory from Amazon to Shopify, without acting as a middle man between the two accounts. Instead, it pulls your Amazon inventory directly into your Shopify admin section with one click.

32. Lucky Orange

Price: $10.00 – $50.00 / month

Now you can eliminate the guesswork of optimizing your website for more sales, through heatmaps, visitor recordings, form analytics, polls etc.

33. Correios - SEDEX - PAC

Price: From $4.99 / month

The app automatically calculates shipping costs and time, and helps you reduce lost sales due to expensive miss quoted manual rates.

34. Messenger

Price: Free

Messenger is a very popular platform, and its Shopify app gives you the opportunity to provide a fast, and easy way for customers to buy your products, reach them instantly with messages about their orders, and give them one place to track purchase confirmation and shipping details.

35. Product Questions and Answers

Price: Free – $4.99 / month

This app allows your visitors to ask questions about your products from product pages, which you can answer and post directly on the product page- which may have some great SEO value.

36. Boost Sales

Price: From $30.00 / month

Upselling is the perfect way to increase the average basket value of your store, and this app helps you to do exactly that.

37. KIT

Price: Free

Kit helps you manage your Facebook and Instagram ads, email campaigns, and social media posts to drive sales and grow your business.

38. TradeGecko Inventory Management

Price: From $299.00 / month

This Shopify app makes inventory management simple, efficient, and easy to control by  having your stock, warehouses, currencies, taxes and price lists in one system.

39.  Wishlist Plus

Price: From $0.00 / month

With Wishlist Plus, you can add smart wishlists in your store and allow people to add products in them without login and share them across channels. All this, while you get rich insights on your customers wishlisted items and site engagement.

40. Cool Image Magnifier

Price: $2.99 / month

Great quality and detailed images are crucial for an online store. This app is pretty straightforward; you install it and get a nice zoom effect on your product pages.

41. Mailbot Email Marketing

Price: From $29.00 / month

This app is the way to fully automate your email marketing. You get built-in campaigns and customer segments, drafted & scheduled weekly newsletters, plus the ability to personalize email content to target customers based on their interests & behavior.

42. Covet.pics

Price: From $0.00 / month

Covet.pics helps you to curate Homepage hero galleries, automate Product Page ones, or create killer Press pages. You may also automate Instagram or invite your customers to upload their own photos, and run photo contests and grow a community around your products.

43. Restocked Alerts

Price: From $14.99 / month

This app promises to increase sales by notifying customers when products come back in stock.

44. Intuit QuickBooks®

Price: Free – $29.99 / month

You can sync your Shopify orders to your QuickBooks Online account and enjoy frictionless financial reporting with just a few of clicks.

45. Xporter Data Export Tool

Price: $7.00 – $45.00 / month

Xporter is a web-based solution that enables you to export your store's data in a customizable spreadsheet format. That's pure gold, isn't it?

46. Privy - Free email popups with exit intent

Price: From $0.00 / month

Popups are an undeniably amazing way to grow your store's email list. With this app you can trigger popups using exit intent, time on site, scroll, cart size and more. A/B test campaigns.

47. SEO Image Optimizer

Price: Free

You can gain more traffic and sales from Google Image Search with a one-click installation. It's also free, which is more than great.

48. AfterShip Returns Center

Price: From $0.00 / month

If you want to have Self-service returns on your branded Returns Center, approve and track your returns in a single place and notify customers of returns status, this app is a must.

49. Socialphotos

Price: $10.00 – $50.00 / month

Social Photos provides you the chance to capitalize on the power of visuals and social media by building collections with curated photos from your customers.

50. Plug in SEO

Price: From $0.00 / month

With this app, not only you get full SEO check and report on your store, but you also receive instructions and code snippets to make any possible fixes yourself.

51. Social Login

Price: $1.49 / month

With Social Login, customers can login without having to withstand long onboarding procedures. This encourages them to get into the store and start shopping as fast as possible, thus increases the chance to get more sales.

52. Last Second Coupon

Price: Free – $5.99 / month

This app is for those that look for a way to increase revenue by turning more window shoppers into paying customers and decrease the number of abandoned shopping carts.

53. SEO Manager

Price: $20.00 / month

SEO Manager is exactly what its name suggests; it manages your Shopify store's SEO. FYI, it's powerfull.

54. Low Stock Alert

Price: From $0.00 / month

Normally when a product inside your store goes out of stock, you would lose a couple of orders before you catch up. I don't think that anybody want this to happen.

55. Improved Contact Form

Price: From $0.00 / month

You add a "Contact Us" Webpage and Popup Contact Form Widget, with responsive and customizable design, to your store in one click.

56. TRUST

Price: Free – $39.99 / month

Decrease your customers’ security and privacy concerns and reduce bounce rates with trust seals from the highest rated trustmark provider used by Shopify stores.

57. Point of Sale

Price: Free

This is a killer. You can now sell your products anywhere with the Shopify POS (Point of Sale) app and free card reader. Also, you can tap to add products to cart, accept payments, and email receipts, track customers, inventory, and orders with your Shopify account.

58. Currency Localizer

Price: Free – $9.99 / month

This app will help you increase your global sales by showing local currencies to your customers, taking advantage of  fast Geo IP detection.

59. Sufio - Automatic Invoices

Price: $19.00 – $129.00 / month

Sufio automatically creates and send beautiful invoices for orders in your store.
Also, it's issue invoices compliant with legislation in 50 countries worldwide.

60. Tidio Live Chat

Price: Free – $15.00 / month

Communication with your clients plays a huge part on increasing sales, and with this app you can talk to your customers even if you're on the move.

61. SMAR7 Bundle Upsell

Price: $47.00 / month

Reward and incentivize customers with discounts OR Free Shipping for adding more items to their cart.

62. Sticky Buy Button

Price: Free – $39.95 / month

The app makes sure the add-to-cart or "buy" button is always visible in your store, no matter how far down the page your customers scroll.

63. PushOwl - Web Push Notifications

Price: From $0.00 / month

Notifications are a great way to get people again in your store, and this app is able to send reminders of abandoned carts with mobile & desktop notifications and automated notifications for back-in-stock or discounted products.

64. Yo Recent Sales Notifications

Price: $6.99 / month

WIth Yo, you can recreate the feel of a busy brick-and-mortar store, as you serve to your customers unintrusive popups detailing recent purchases.

65. Instagram shop by Snapppt

Price: Free

Make your Instagram feed instantly shoppable and embed shoppable Instagram galleries and carousels into your store, to increase your sales.

66. Recart - Messenger Marketing & Abandoned Cart Toolbox

Price: From $0.00 / month

Boost your sales with automated Facebook Messenger, Email and Push messages to all cart checkout abandoners.

67. Exit Intent & Messenger Popups by OptiMonk

Price: From $29.00 / month

This is the world's only intelligent Messenger popup for Shopify, which allows you to boost your revenue with intelligent product recommendation and convert up to 15% of visitors to customers.

68. Klaviyo Email Marketing for Shopify

Price: Custom

Use virtually any data from your Shopify store to send personalized emails, run Facebook ads, and recapture lost sales with automated abandoned carts, browse abandonment and winback flows.

69. Email Marketing Automation by Conversio

Price: From $20.00 / month

Sell more using some intelligent and automated email options: Receipts, Follow-Up Emails, Abandoned Cart Emails, and Newsletters.

70. Printful - Printing & Warehousing

Price: Custom

This is the highest-rated print-on-demand app on Shopify, and you can use it without being bothered by upfront costs, or making manual orders.

What are your favorite Shopify apps?

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

August 14, 2018 - No Comments!

3 ways to introduce a Referral Program to your ecommerce customers

Referral programs.

Two words that every eCommerce business should know.

Why?

Because a referral program can help you stay ahead of the competition.

And it can help you get value without having to spend thousands of dollars in tactics that most of the times don’t work.

In this article, we are going to see why referral programs work along with 3 powerful tactics you can use to introduce a referral program to your eCommerce customers.

Ready?

Let’s dive right in!

Why does it work?

We all know that referral marketing works.

In fact, it performs better than any other marketing tactic or channel.

People are more likely to buy a product or service that is referred to them by a person they know.

It’s a universal human trait.

But, you are probably wondering why is this happening and when it started.

I will share with you one of the most popular examples.

It all started in the US of the 50’s, with the popular Tupperware parties.

Tupperware parties were hosted mostly by women, at that time, and were simple social gatherings where the host did a presentation of Tupperware’s products.

After the presentation, the guests - who were mostly neighbors and friends - were able to buy the products they liked.

And, most of the times, they did buy.

Keep in mind that everyone in the room knew that the host is going to get a commission out of the sales she is going to make.

But, still, everyone had to buy something.

The reason is simple.

It was referred by a person they knew, liked and trusted.

Almost 70 years later, referrals still work like a charm.

Now, consider it this way: Your eCommerce customers know people who like them and trust them.

And you want those people to know about your online store and your products.

You can’t do it with a party/gathering anymore; instead, you may use a referral program to drive referred sales.

Let’s look at 3 ways you can introduce a referral program to your ecommerce customers.

Do it With a Dedicated Landing Page

If you are following this blog for a while, then you probably know that in order to ask for a referral, you have to build trust first.

In other words, you can’t ask for a referral from a customer who wasn’t happy with the products they bought from you.

This means that you have to validate the idea that your customer is happy with your products first.

How?

Well, let’s see a really nice example coming from BAMF Media.

As you can see in the picture below, BAMF Media built a landing page for one of their eCommerce clients, Unicorn Snot.

Now, the landing page asked people to join a waitlist for an upcoming product.

As you may have guessed, the purpose of the landing page was for people to share their email.

If they did, then they received an email when the product would be available.

In this particular campaign, could Unicorn Snot ask for a referral right away?

The answer is no.

They didn’t know that a potential customer was ready to refer their campaign to their - let’s say - friends unless there was a connection between them and the company.

That connection happens the moment someone gives their Email.

When visitors gave their Email, they were redirected to the following Thank You page:

In this page, they were asked - and could - share this campaign with their friends.

As you may have guessed, many of the people who signed up shared one of the referral links with their friends.

In fact, 48% of them did.

So, it is evident by now that building a dedicated landing page is a great way to kickstart your referral program.

Be careful, though.

You have to be sure that people are likely to refer your products or upcoming products.

Thus, you always have to ask for a referral on the Thank You page or after you’ve validated that people are happy with your products.

Do it With an Email

The second way to introduce a referral program to your ecommerce customers is by email.

Most ecommerce businesses will tell you that email isn’t working anymore or that they haven’t managed to monetize their subscriber list yet.

This is happening because they are too sales-y.

They bombard their audience with promotions and offers and don’t add real value to their lives.

Just to be clear here, I am not saying that sending promotions and offers occasionally is wrong.

All I'm saying is that overdoing it will have a negative impact on your brand’s image and that your efforts won’t pay off.

Like with the landing page example, you shouldn’t introduce a referral program to email subscribers who are inactive or don’t bother opening your Emails.

What you have to do is establish some benchmarks.

You can do this by start monitoring the performance of your Email campaigns.

If you are using an Email marketing service provider like MailChimp, you can easily do that with their easy-to-use reporting system:

Monitoring the performance of your past campaigns will help you identify trends and realize what is normal and what is not.

Once you are absolutely sure about what is normal for your eCommerce business, you can make a segment of your subscribers and introduce your referral program.

For example, based on your past data, you might choose to introduce your referral program to people who opened and clicked the last 5 Emails you sent.

This way, you validate the idea that these people might want to see your referral program.

Or, you could segment your customers based on their Lifetime Value and introduce your referral program to those with the highest Lifetime Value.

Keep in mind that you have to offer something that will be tempting and that - at the same time - will feel easy to achieve.

Women shoes Shopify store ZOOSHOO, ask their Email subscribers refer a friend and get $10 for every order above $40 placed by their friends.

Imagine if for this exact campaign ZOOSHOO would say:

“Get $10 for every order above $400 placed by your friends.”

Would anyone bother sharing the link with their friends?

Probably no.

Thus, if you choose to run such a campaign, use metrics like your AOV (Average Order Value) to determine the right amount.

It is of paramount importance that is all referral campaigns, people always ask:

“What’s in it for me?”

So if you want to make it right, give them a reason to refer your products.

Do it With a Messenger Campaign

With 88% open rates and 56% click-through rates, Messenger is one of the most powerful marketing channels.

Ecommerce businesses are using it for several use cases:

  1. Automate conversations with their audience across touchpoints
  2. Send auto-replies to Facebook post comments
  3. Segment their Messenger audience and send highly-targeted campaigns
  4. Recover their abandoned shopping carts

Messenger is one of the most unexploited marketing channels up to date.

This is why it's so powerful.

And this is why you should use it to introduce your referral program to your ecommerce customers.

Like with the 2 aforementioned tactics, you should validate the idea that the people you are sending to, would want to see your message and refer your products to their friends.

Let me explain.

Building a Messenger audience is, of course, important.

Get this audience to open your Messenger campaigns and have them actively engage with your content is even more important.

Thus, you have to send your referral Messenger campaign (if we could call it this way!) only to people who are engaged Messenger subscribers.

This way, you increase the likelihood that these people will, in fact, refer your products.

For this reason, you can use Flashchat, which is the first conversational commerce platform for eCommerce businesses.

Through your Messenger Dashboard, you can segment your Messenger audience based on their behavior and send your referral campaign only to those who are highly engaged with your content.

Another thing to consider is your message.

Keep it short and simple.

Like with the email campaigns, you have to show people that what you are asking them to do, requires no effort and- of course, has actual value for them.

As you can see in the picture below, when someone sends you a message on Messenger, you can share that message directly with your friends and beloved ones.

All you have to ask your customers do is to click on the “Forward” button and ask them to share the message with the people they want.

And, who wouldn’t open a message on Messenger, especially when it comes by their friend or family?

This is the true power of Messenger and this is how you can use it for your referral program.

Cross Promote for Maximum Impact

Like with every other marketing tactic, you have to cross promote for maximum impact.

By the use of the 3 tactics we mentioned, you can introduce a referral program to your ecommerce customers for maximum engagement.

Keep in mind that you always have to give first, in order to ask for something in exchange.

Good luck!

August 7, 2018 - No Comments!

Viral Loops Affiliate program is here!

Over the course of the last two years, we had the pleasure to work closely with some of the best marketers out there.

Actually, some of them use our product so much that it's an inextricable part of the proposals they craft for their prospects.

The thing that always intrigued our team, is that these people never asked anything in return except making sure that their clients will face as little problems as possible.

But after a point, just serving the best product we could doesn't seem fair to us. You deserve more.

You are an extended part of our team. And we need more people like you.

After a storm of new features- like the Viral Loops Story for Shopify, I'm in the exciting position to announce our affiliate program!

What's in for you?

For every new billing account you bring to Viral Loops through your affiliate link you'll receive a 30% monthly recurring commission.

How does it work?

Joining the Viral Loops Affiliate Program is pretty simple. It's a three-step process:

  1. Fill our form with your personal information.
    We’ll generate your unique link and email it to you.
  2. Start promoting.
  3. Get to the bank.

 Note: We only accept PayPal for transferring your commissions. If you don't have a PayPal account, make sure to create one.

Details and terms

There are a few rules about our affiliate program, which tried to keep really simple. The reason we created these rules is to prevent abuse and protect our customers.

  • Payouts are currently made on the 2nd of each month.
  • Affiliate commissions are approved on the 1st of each month.
    There is a minimum delay of 30 days before approving pending commissions (to account for any refunds since we have a 30-day no-questions-asked refund policy).
  • Depending on when a commission is earned in a month, it can be pending for up to 60 days.
    e.g. If you earned a commission on August 5th, it along w/ all August commissions would be approved on Oct 1 (creating a 55-day delay) and paid on Oct 2nd.
    If you earned a commission on Aug 30, it would also get approved on Oct 1 (creating a 30-day delay) and paid on Oct 2nd.
  • Self-referrals are not allowed. The point is to get you to refer other people.
    This is not a way to get a discount on your own account.
  • Abuse, gaming, or shady behavior will get your account banned. Just play cool.
  • In some cases, we can give credit to an affiliate even if the customer didn’t sign up through their link by mistake. If you have a case like that, contact us first so we can help.
  • We reserve the right to change the terms at any time.

Let's work together! 😎 

 

August 6, 2018 - No Comments!

How BAMF Media made sunscreen go viral with Viral Loops: An ecommerce case study

When the viral product incubator FCTRY needed badass viral marketing, they reached out to us, BAMF Media for help.

And when we needed the right software to run this viral campaign, we knew that Viral Loops was a one-way ticket.

R U ready to shine?

The Strategy

We designed and coded a unique viral website with custom referral backend technology integration through Viral Loops, which produced amazing results for the campaign.

The “Thank You” page was optimized to drive referrals — 48% of people who signed up shared one of the referral links.

One of our best growth hacks was using PR and media coverage to drive the top of the campaign’s viral funnel with high converting free traffic.

We managed to land stories on Mirror Online, PopSugar, Bustle, and several other major publications.

The Numbers

At BAMF Media, we are obsessed with virality metrics.

Let’s see some of the campaign’s highlights:

  • 48% of signups shared their referral link. (Referral-to-Participants)
  • 7 out of 10 signups came from referrals
  • 3 people signed up for every 2 social shares.

One of the campaign’s top performing ads saw about 90% of leads and 2,601 shares.

The average click-through rate on Facebook ads in the beauty industry is around 1.16%, with a cost per click at about $1.81.

Unicorn Snot’s campaign saw a CTR of 2.7% and a CPC of $0.10, so we managed to produce a significantly higher click-through rate for a fraction of the cost as a result of some badass creative assets and audience targeting.

Twitter saw the highest share/referral ratio — 46% of shares resulted in a referral.

As far as shares, Facebook was where the campaign took off — 25% of shares resulted in a referral, but it had 3X more total shares.

The majority of our tracked referrals came from people who clicked on a shared link outside of Facebook, Twitter, or Email  — which could’ve been from other “discount websites,” or PR placements sharing links to larger audiences.

These virality metrics are key to a successful Viral Loops campaign.

“One of the core concepts in viral marketing is the K-factor (K = i * c), with i as the average number of invitations sent per user and c as the average conversions from invitation to registration. Using this metric, we were able to tweak our viral campaign in order to maximize the reach.” (Source: Wikipedia)

Note: If you want to learn more about viral and referral marketing metrics, you HAVE to read From Visitor to Ambassador: The art of referral marketing.

Leading the paid social execution was BAMF’s Head of Media Buying, Charles Evans Jr., who says, “Having the right paid social strategy, airtight tactical execution, and segmented retargeting to amplify referrals led to the success of this campaign.”

“Also, we kept it simple, doubling down on what worked to scale efficiently.”

As Charles always says, “All that glitters isn’t gold.

Viral Incentives

Having the right milestone incentives and rewards is also key. If people who sign up are not stoked to share and get that prize, you simply won’t go viral.

Give customers what they really want. And be willing to spend some money to do it. Branded stress balls and t-shirts won’t do the job.

For example, Gilt developed a comprehensive insider program to encourage referrals.

In order to capture to their broad customer base, they didn’t just go with one incentive but instead established a tiered system of rewards including everything from free merchandise to insider access to their best flash sales.

A milestone referral (like the one that we used for Unicorn Snot’s campaign) structure should always be tiered - with easily attainable milestones up front and a super strong emotionally compelling grand prize that is relevant to your product or service.

In this case, it was the $100 Unicorn Snot gift card, but we often use even bigger prizes to amplify the emotional trigger, such as a “Free Trips to Around The World.”

By the end of the product launch waitlist campaign for Unicorn Snot, over 200 people had referred more than 25 friends, which would come to more than $20,000 in additional prize costs.

So, make sure to think about your reward incentives and the potential costs should your campaign take off and many more people reach those milestones.

The Takeaways

The lesson?

Pick your incentives carefully.

The discounts you offer can make or break your campaign.

You can bring in a lot of customers with huge discounts, but if those cost you more than the campaign brings in, it might not be the wisest move.

After working on so many viral marketing campaigns, we know that some clients and products are more difficult to promote than others.

Starting with a unique, high-demand product like Unicorn Snot made the process much more successful for BAMF Media and our campaign.

We were able to combine the natural intrigue of glitter sunscreen with the creativity and skill of our team to launch an awesome viral marketing campaign.