Archives for December 2018

December 27, 2018 - No Comments!

Viral Loops Product Update: What’s New For December

Hey everyone, ????

Merry Christmas and happy holidays. ????

We worked on some stuff this month and wanted to let you know. ????

So here they are!

???? New Template (coming soon)

It's an idea that has burrowed our brains for a long time, maybe even from our first steps as a company.

Referral Campaigns through Facebook Messenger.

Pre-register and get early access!

New Shopify Features

???? Enable/Disable the sharing options

You can now choose which sharing options you want to be displayed on the floating Ambassador Widget.???? See the example below.

???? Add custom CSS in the Referral Page

Merchants can add custom CSS in their Referral Page (at their own risk ????). To do so, edit the Referral Page from the Campaign Wizard and find the option in the sidebar on the left:

???? The Referral Page is now responsive

The Referral Page is now responsive so your customers can keep referring their friends when they visit your store from a mobile device.

???? Track referred purchases from everyone

Referred purchases are now tracked for any customer in Viral Loops for Shopify, regardless if they have joined the campaign or not.

It used to be that for a referral purchase to be counted, the invitee had to join the campaign and then make a purchase using the same email address they used to join the campaign.

This has now changed and a referred purchase is counted regardless if the invitee joins the campaign.

The invitee does not need to join the campaign from the widget or Referral Page for the referred purchase to be counted. However, to be counted as a referred subscriber (→ for the Milestone rewards), the invitee has to join the campaign.

This is available in the following templates: Refer a Friend — Milestone Referral — Viral Loops for Shopify — Online to Offline

Other New Features

???? Twitter OpenGraph tags

Open Graph tags are now supported for Twitter sharing. The user can set these up in the Campaign Wizard (wherever they are editing the sharing options) and when a participant shares their unique link (vrlps.co format) on Twitter, the rich content will be displayed for the link:

???? Reward redeemed webhook

A new webhook is available for the Milestone Referral template and the Refer a Friend template. This webhook is fired when the user approves a pending reward from the Campaign Dashboard.

When the user approves a pending reward, a webhook can be fired.

The webhook is set-up automatically at the Webhook integration settings in the Integrations step of the Campaign Wizard:

The endpoint URL is where you want the webhook to be fired.

This is useful if you want to do a specific action when a reward is approved. For example, you could use this webhook to do some action in Zapier when a reward is approved, eg. send an sms to the recipient of the reward, add the participant in a spreadsheet or even use some service like Tango Card to send gift cards to participants that reach a milestone.

✉️ Campaign emails are now edited with markdown

Last but not least.

Something I know you’ve been waiting for.


You can now edit your campaign emails using markdown.

The following are supported, at the moment, from the UI of the editor:

- Bold (**bold text**)
- Italics (*italics text*)
- Strikethrough (~~strikethrough~~)
- Links [this is a link to Google](https://www.google.com)

???? Bugs

  • Use vrlps.co redirector instead of the actual landing page
  • MailChimp Integration Fix
  • Editors no longer loading at the bottom of the page
  • Milestone reached webhook issue with “user”
  • Rewards is empty in milestoneReached webhook

That’s all for this month.

Keep having fun,
George from Viral Loops ????

December 20, 2018 - No Comments!

Referrals through Messenger? YES, LORD!

This is going to be huge!

This is what my gut's saying.

It's an idea that has been revolving around our heads for a long time, maybe even from our first steps as a company.

Referral Campaigns through Facebook Messenger.

What's so special about it?

I will answer the question, with a question: "What do you check more often, your email or your messenger inbox?"

I bet the latter.

If you don't use Messenger at all, you're a sick person and I'm afraid of you; I'm joking of course.

What is Viral Loops for Facebook Messenger?

Things are pretty straight-forward; Viral Loops for Facebook Messenger is the best way to grow your audience with Messenger Bot Giveaways.

We took all the knowledge we had on Messenger bots and created a seamless referral marketing experience.

Your audience will be able to participate in your campaigns from inside Facebook Messenger and directly invite their contacts.

Our pre-launch campaign for this product is made by using the product itself. In other words, by subscribing to the pre-launch, you'll also have a chance to see the product in action.

It's like a live demo!

Get early access to Viral Loops for Messenger.

BTW, this template is meant to be for giveaways. That means that we also had to do a giveaway.

What's the prize?

Every week (until the official launch), we are giving 1 lucky person FREE lifetime access to Viral Loops for Messenger!

Viral Loops for Messenger pre-launch

From the moment you subscribe for the pre-launch, you get rewarded with 1 participation for the drawn lottery.

If you want to increase your chances to win you'll have to invite as many of your friends as possible, as for every successful referral you make you'll be rewarded with 10 more participations.

Viral Loops for Messenger pre-launch

Viral Loops for Messenger pre-launch

Why you need this.

You should as yourself; "what is the only thing that you spend every day, and it's never going to come back?"

TIME!

This is what Viral Loops for Messenger buys you.

Seriously, all you'll have to do is to have the concept of your referral giveaway in mind.

You'll be able to copy/paste all the custom bot fields needed. All you have to do is:

  • Use your token.
  • Change the number of participations for each new entry & successful referrals.
  • Insert some keywords that trigger possible automated flows (e.g. show the number of participations the user has).
  • Craft a compelling copy that will communicate the value of your giveaway!

That's it. Not joking!

So, don't waste any more of your precious time;

Get early access to Viral Loops for Messenger, and I'll see you soon!

 

 

December 18, 2018 - No Comments!

You want to boost your Christmas sales. Read this.

It’s almost Christmas!

I had to write this article because everybody does the same; and God, I hate doing the same.

So why am I doing it?

Because I was being too selfish to actually understand that there are people out there looking for solutions.

So, not writing this article, would mean that I would be killing the Christmas spirit.

I don’t want to be that person.

Here’s how to boost your Christmas sales with Referral Marketing.

If you’re not familiar with Referral Marketing, you can learn literally anything about it on our blog.

More specifically, I propose to start from these:

Listen, I will make this as short as possible. You have a lot to do these days.

Here are the 2 most viable options (in terms of referral campaign’s type):

  1. You can build an ambassador program.
  2. You can do a giveaway.

I’m here to help you find the best option for your case.

Ambassador program.

What is an Ambassador program?

The concept is simple: You repeatedly reward people for bringing more people to buy from you.

I know it doesn’t sound so good, but it’s the blunt truth. ????

How could it work for you?

You can offer discounts or gifts, in exchange for referrals. The difference with a simple referral marketing campaign is that these rewards are tiered.

In other words, you give people goals to reach.

E.g.

Refer 1 friend= Get 10% discount for next purchase.

Refer 3 friends= Get 20% discount for next purchase.

Refer 5 friends= Get 40% discount for next purchase.

You also have the option to offer physical products as rewards, gift cards, discounts in monetary value, etc.

Does it work?

It worked for Unicorn Snot like a charm.

Even though they used an Ambassador Program for their pre-launch campaign, their end goal was to drive sales.

That’s why most of the rewards they offered were tightly connected with purchases, as you can see in the screenshot below:

boost your Christmas sales

Let’s see some numbers, shall we?

  • 48% of signups shared their referral link. (Referral-to-Participants).
  • 7 out of 10 signups came from referrals.
  • 3 people signed up for every 2 social shares.
  • CTR of 2.7% and a CPC of $0.10, on Facebook.
  • 46% of Twitter shares resulted in a referral.
  • 25% of Facebook shares resulted in a referral, with 3X more total shares than all the other channels.

What should you pay attention too?

Even though some clients and products are more difficult to promote than others, and starting with a high-demand product, there are 4 things you should keep your eyes on:

  • Pick your incentives carefully.
  • The rewards you offer can make or break your campaign.
  • Craft your copywriting carefully.
  • Your campaign’s K Factor.

Do you want to build an Ambassador program to boost your Holiday sales?

You can use our Milestone referral template to implement your idea, and turn it into a living mechanism.
The installation of this template is really simple, and you can read everything on how to do it in our documentation.

Now, if you are more into watching videos than reading, we also got your back.
I made a video about it, showing the process step by step:

Also, if your own a Shopify store, you can connect with Viral Loops for Shopify, and run an Ambassador Program.

Giveaways.

Everybody does it.

But, is it worth?

‘Depends’, I’ll say; If you’re selling furniture, the 20K contacts you got in exchange for an iPhone will not be of much use.

You have to give away something that is part of what you do.

How could it work for you?

Since you decide that you’re going to run a Giveaway, you have 2 options for the implementation:

  1. Run a Leaderboard Giveaway.
  2. Run a Tempting Giveaway.

What’s the difference between them?

The Leaderboard giveaway feels like a game. People who enter, start ranking on a leaderboard.

The more referrals they bring, the higher they climb in ranking. You can choose how many of the top referrers will be rewarded, and the kind of prize they’ll win (if you have more than one to give away).

boost your Christmas sales

The Tempting Giveaway, on the other hand, offers a simpler mechanism for your giveaway.

Your visitors will enter the contest, and by referring their friends they get more chances to actually win.

E.g.

You give visitors one participation for getting into the contest, and 3 more for every friend they refer.

boost your Christmas sales

Does it work?

You have to be creative. You have to think outside the box, and I know it sounds cliche as hell.

But Jet did it.

They made a leaderboard giveaway for their pre-launch campaign, but they didn’t offer simple gifts. Instead, they decided to reward the top referrers with company shares.

boost your Christmas sales

A guy spent $18K to win the contest; he won.

Do you understand the impact of something like that?

boost your Christmas sales

What should you pay attention too?

The rewards are what makes or breaks your giveaway but here are a few other points:

  • Your rewards should be closely related to your company or what you’re selling.
  • Be creative & think outside the box with your rewards.
  • Communicate clearly what people need to in order to win. Simple copywriting is the best copywriting.
  • Don’t be afraid to boost your campaign with ads. Giveaways are time-sensitive and you need that momentum.

A soon-to-be, available alternative.

You get inside a train. It’s half full and people are scattered trying to kill time in every corner. Now count how many stare at their smartphones’ screens.

We are constantly consuming information. We are also taking a lot of photos; but most importantly, we are texting.

A lot.

Question:

What do you check more often, your email or your messenger inbox?

Companies that develop Messenger bots, know the answer. There was a big hype around Messenger bots.

We like them. We use one.

Wouldn’t it be cool to run a giveaway through Messenger?

Let that sink in!

Basically, you don’t have to. Soon we will make it available for you to use.

You can subscribe for the pre-launch now!

You can run a tempting giveaway via Messenger. Ain’t that great?

Consider your subscription, and what you are going to see, as a small glimpse of what you can do with this Messenger Giveaway.

Before you go.

I know you want to boost your Christmas sales. I gave you some viable solutions.

It will be difficult and it can get frustrating, but work is just work. Christmas time is about friends and family.

How much are they worth?