Archives for January 2019

January 30, 2019 - No Comments!

Viral Loops for Messenger is LIVE on Product Hunt!

It’s always a bummer when you want to use 2 things and there is no way to do so.

Recently, we had a prospect that wanted to use Viral Loops for a viral giveaway. Great!

They wanted to do it through Messenger. Ouch!

I thought that we don’t offer that option; It’s possible”, Thomas said.

And we’ve built it.

Today I’m really happy to announce Viral Loops for Messenger, powered by Manychat. ????

Now you can run a viral giveaway entirely through Facebook Messenger. This is awesome just for the fact that people are extremely familiar with Messenger- which also helps a lot with the engagement rate.

Since Product Hunt is always the first place we present anything new, we have a special offer for the community:

The 1st 100 people that sign up for Viral Loops for Messenger will get 50% off FOR LIFE! 

(This offer applies only to new Viral Loops customers. Existing customers with an active plan can use the template from inside their dashboard.)

Viral loops for Messenger on Product Hunt

What is Viral Loops for Facebook Messenger?

Things are pretty straight-forward; Viral Loops for Facebook Messenger is the best way to grow your audience with Messenger Bot Giveaways.

We took all the knowledge we had on Messenger bots and created a seamless referral marketing experience.

Your audience will be able to participate in your campaigns from inside Facebook Messenger and directly invite their contacts.

 Does it work?

Remember the giveaway they asked us to build in Messenger?

It was an utter success!

Here are some results:

  • 34819 Messenger subscribers in total.
  • 1208 out of the total, subscribed during the pre-launch.
  • 31515 out of total participate in the giveaway, with a conversion rate (from a subscriber to a participant) of 90% 
  • 1232 total unsubscribes.
  • 15383 participants came from a referral.

If you want to learn more about the details of this Messenger viral giveaway campaign, you can read our case study.

35K leads in 20 days with a Messenger referral.

Do you want to run a Viral Giveaway via Messenger?

As I wrote in the opening paragraph, Viral Loops for Messenger is LIVE on Product Hunt.

Viral loops for Messenger on Product Hunt

Come say hi, and follow the link on the page to start building your Messenger Viral Giveaway. You'll get all the installation instructions directly through your Messenger inbox.

It's pretty easy!

Reminder:

The 1st 100 people to get Viral Loops for Messenger from Product Hunt, will get 50% discount FOR LIFE!

(This offer applies only to new Viral Loops customers. Existing customers with an active plan can use the template from inside their dashboard.)

Until the next time,

Keep being awesome.

January 29, 2019 - No Comments!

Referral Programs for B2B: 5 Cases to inspire you

Marketing via referral programs is nothing new.

In fact, before referral marketing had a name it was simply called word-of-mouth marketing. If someone liked a product, service, film, or piece of music, typically they would tell their friends who in turn would tell their friends and… well, you get the picture.

The same holds true today; the only difference is that digital marketing has opened up the possibilities to allow people more channels than ever in which to disseminate their recommendations, reviews, gripes, etc.

Basically what this means is that if you give your customers a valuable experience, many will turn into brand ambassadors and that enthusiasm will gain momentum as they rave to their friends.

Take this stat from Market Force, for example. The purchase decisions of 81% of U.S. online consumers are influenced by their friends’ social media posts. This is a new reality—it’s how Millennials prefer to shop in the digital age.

Referral Programs for B2B: 5 Cases to inspire you

So how do you take advantage of this and maximize the potential of your customers doing the heavy lifting of spreading the word for you?

Implement a referral program, of course. Incentivize your potential customers to put the word out. Here we list a few examples of brands that successfully incorporated referral programs into their marketing scheme.

Hopefully, they will inspire you.

Google Apps/Suite

best b2b referral programs

G Suite is a comprehensive collection of productivity, collaboration, and cloud computing tools designed and released by Google in 2006.

This suite consists of a number of tools that are now all but indispensable in this day and age. They include Google Drive, Docs, Hangouts, Calendar, Google+, sheets, slides, forms, and of course Gmail.

But despite G Suite enjoying the branding of the most popular search engine in the world, they still had to market these tools back in 2006.

In order to get people talking about the suite, they implemented a referral program that incentivized new users with cash for each person that signed up using the program participant’s link.

The program worked thusly: those who wanted to spread the word were given a referral link and coupon codes to share to help folks get started with G Suite. And for each new user that signed up and met the referral terms, those who spread the word got $15.

So, just like in the B2C world, making monetary rewards/discounts the cornerstone of your referral marketing strategy is always going to bear fruit. Just ask Google—as of 2017 that referral program helped grow the suite to include three million paying businesses and 70 million G Suite for Education users.

Carpathia

best b2b referral programs

The number two example on the list is/was Carpathia, a Virginia-based business that focused on cloud services.

They decided to go all out for their referral program and recruit third parties as referral partners. In their referral marketing ad, they used bold type, engaging color schemes and an easy signup process (just three steps).

The first step was to join the referral program online. Then participants received access to tools and materials like white papers and case studies, to help identify more potential customers. Upon referring new customers, the participants were then given a commission.

Easy.

This tactic worked like a dream, as Carpathia added hundreds of new major clients, which in turn got the attention of QTS Realty Trust. The result is that QTS, another data services provider, merged with Carpathia in a $326 million deal.

IT Solutions, Inc.

best b2b referral programs

This is a full-service IT company that focuses primarily on small and medium-sized business throughout Philadelphia and the surrounding region. They not only invested in referral marketing but they made it the lynchpin of their marketing strategy.

Like the above businesses, IT Solutions, Inc. also makes the signup process a quick and easy one (just a few info fields on a single page).  

Their program works because it is straightforward, simple, and highly enticing. The company is upfront about wanting recommendations, and they flat-out state they’ll reward any referral partner $1,000 in IT Solutions, Inc.’s services for any new signup.

Likewise, the company that referral company signs up will also get $1,000 worth of services.

As an added personal incentive, the referral partner also gets an Amazon gift card worth $100. The signup process is simple, too. All the participant needs to do is enter his or her contact info as well as the contact info of the referred company.

As a result, the IT Solutions Inc. has been growing like crazy and racking up the awards.

They’re in the top 1% of all Microsoft partners and were one of Inc. 5000’s fastest growing companies for nine straight years running.

Blackbaud

best b2b referral programs

Blackbaud is a seller of software and services provider that made their mark in the fundraising field and working with non-profit organizations. Their brand is all about “giving back” and they’ve carried this message over to their referral program as well.

To become a Blackbaud Champion involves making connections via their Champions Hub network at which time you’ll earn rewards points.

They incentivize users with a deep rewards catalog for making these connections, and points can be redeemed for everything from product discounts to event invites to iPads to gift cards and more.

BlackBaud is a great example of offering diverse rewards to all of their participants. Like with IT Solutions, Inc., all that’s required to sign up is to fill out two simple text fields on their referral webpage.

It’s paying off well for Blackbaud, too. Not only are they partners with Microsoft, but the two are expanding that partnership with the express goal of transforming the non-profit sector. Seems it pays dividends to spread the word.

Zoho Mail

best b2b referral programs

Who doesn’t like free hosted email? Zoho, the email hosting service, was keenly aware of this when they started their referral program back in 2013.

For simply signing up new customers, existing ones could get up to 20 free users in their hosted email plan. Moreover, the business they referred could also get up to 20 new users.

To do this, they set up a referral webpage and participants were welcome to sign up. They made the process as easy as possible, adding clickable buttons that could invite participants to “send an invite to a friend,” and then simply requesting a contact email and name. Nothing more.

The strategy was simple but effective: appeal to small and medium-sized business who may not want to spend extra cash each time they hire a new employee.

Zoho made their hosted mail service attractive to these businesses for exactly that reason—now they could add up to 20 new employees on their email accounts without spending another dime.

The strategy seems to have paid off, because as of 2017, Zoho has signed up over 10 million business accounts.

Before you go.

Hopefully, the above examples serve to illustrate how the momentum of signups to a B2B company can increase with an enticing referral program. Do it right, and you’ll eliminate the need for superfluous sales and marketing tactics and save money on advertising.  

Just remember the fundamentals: always aspire to provide the best customer service possible.

That is the key to getting customers eager to spread the word about your company and make your referral initiative a success.

January 24, 2019 - 1 comment.

Hunter McKinley: Messenger bot giveaways, milestones and design.

Hunter McKinley is a multidimensional guy.

From design to marketing, clothing brands, chatbots, agencies, apps; you get it.

Our first contact was through his work with BAMF Media, and then got to know him better from his work with SoFriendly.

I knew from the first moment that I wanted to learn his take on things that torture a lot of people out there.

While 15, Hunter started this whole entrepreneurship thing out of his backpack so he would sell candies and sodas.

Eventually, he moved on to clothing.

There was a local brand, and they were starting to get some recognition in the community and so he started making t-shirts for them.

He bought a shop screening machine and started his own company, called Dopsm Clothing.

That’s when he really started getting into marketing because he realized that while people were getting wristbands from his competitors- from other students, they were willing to take them off (that they got for free) and buy his for 3 or 4 dollars.

Although the talk inevitably went to referral marketing, milestone campaigns & Messenger Bot Giveaways (Hunter was involved in more than 20 viral campaigns), the key takeaway is his views on entrepreneurship, planning, and execution.
Enjoy!

The main factor that people choose something to pay, rather than a free version of it.

natasha

We are hosting a Webinar on the 12th of June. Click on the Banner to reserve your spot!

Most of the times the only real difference between a paid product and the free version of it, is the way you market it.

The values that you bring to the table, are very important. And your marketing should be revolved around those values. You shouldn’t be in it to make money.

Hunter McKinley: Messenger bot giveaways, milestones and design.

In order to be an entrepreneur, you have to fail many times. You just need to fail really fast and take a value-based approach.

Most of the times we need to remind ourselves:
"Listen, I'm not looking to make a bunch of money, this is me and I stand for this, this and this."

You can tell from a mile someone who is just in it for the money, VS someone like Tom’s who is actually giving back to the community, and when you have that value proposition on top of having a better design, you actually win; because better design equals better quality.

It just seems to make sense, and that’s what was happening.

In the case of the wristbands, there really isn’t much difference between a $0 wristband and a $3 wristband, except the design was little different.

Really it was just the marketing, and the approach was like:
“Hey guys, I’m not here to smoke, I don’t think that’s cool, I think what’s cool is like just doing the right thing, doing well in school.”

It felt real because it was a real thought.

When you’re an entrepreneur and you have your truth/values, you have to surround yourself and partner with people that are associated with it.

The “value-based approach” also comes to branding. So if you want to build a brand with a specific angle, you need to be really authentic if you want to make it really good.

Sometimes people say “OK lets put some values in our product to make our marketing better”, but if these values are not the values that they truly believe in, it won’t work out.

Who Hunter McKinley is at the moment & what he does.

I am working as the Head of Marketing at SoFriendly, a design & development company.

The focus at the moment is on building the enterprise section, as we’ve been working with startups for the last 3 years, but really now we’ve built up the reputation at the point where we are now launching apps for big enterprise.

I can’t list the one that we’re talking about right now, but we’re working on a really major contract with a few major hotels like Hilton and Marriott.

We also work with the guys over at Google, so now we’re actually in the transition period and that’s what I’m focusing on as primary role right this second.

On the side I'm also building something like ProductHunt for digital marketers- I don’t know if you are familiar with Dribbble or ProductHunt.

Right now as a designer, the whole industry shifted, every single place asks for a URL with your portfolio.

A lot of my friends that are digital marketers, and they all asked me to help them make their websites. They are challenged, when it comes to making a website design, development.

They just don't have those skills.

So I’m building the same thing for digital marketers, cause right now there is not a solution for digital marketers to show what they’ve done. Just like what you guys did for Viral Loops by template-izing it and build something pretty straightforward.

So these are the 2 main focuses other than freelancing right now.

Why did you choose Word of Mouth?

I was introduced to the idea about a year ago while working with Josh Fetsher and Houston Golden at BAMF Media.

I've used Gleam in the past so I had a little bit of an idea of how this worked, but what we found that worked really well -and what they introduced me to, was the milestone campaigns.

I dove head first into that.

I did all the research I could, and I saw you guys had a post about Harry's. It always helps a lot when I find blog posts like this.

In addition, I am a huge Product Hunt fan, so when your Milestone Referral Template launched there, I had to try it.

It’s trial and error. We just tested all types of referral campaigns and found that the milestone campaigns is what we wanted/needed.

I really didn’t even know about it up until a year ago when they were starting to test out different ways of going viral.

Josh was consistently posting, you know, viral Linkedin Posts and they were getting featured in all those magazines and they said: “Hey Hunting World, looking for somebody to help us with our viral campaign and these things are new and we are just trying them out”, and we did over 20 of them and it’s really amazing!

Why the milestone concept works better than more traditional referral campaigns, e.g. Dropbox-like?

It provides clear goals for the end user.

It’s not like Dropbox’s referral program; it rewards just you.

What’s so great about the milestone campaign is that it’s kinda like “gas on a fire”. If I get $5 every time someone shares, I’m gonna be sharing more about the product.

Product Hunt had some sort of golden kitty or something- just really exclusive stuff. That’s what works well.

Also, I draw a lot of same similarities between the way that the Viral Loops’ Milestone template works and Kickstarter.

It would be one thing for me to donate $5 to a Kickstarter, but it’s another thing to be able to donate up to certain brackets to get those bigger prizes.

It’s just that the milestone campaign has a different feeling. It’s just totally different from a lot of things that I’ve seen online.

What should people take care of when they run a milestone campaign?

Not long ago, I published a very detailed checklist of what people should take care of when they run a milestone campaign.

Get the checklist directly to your messenger!

When I first started at BAMF Media about a year ago, we had some early successes.

We run a campaign for Bear Squeeze that did absolutely amazing and raised tons of money on Indiegogo. We also did a campaign for Unicorn Snot shortly after.

We had 2 really good campaigns that we knew that worked, and I didn’t build this checklist up until twenty, or so, campaigns in.

When at an agency there’re so many different people involved. From different designers, different developers and obviously we’re not doing just one campaign at a time- we’re doing multiple campaigns, so we just needed a way to take all that we knew that worked and put it into one document.

That one resource that the strategist, or whoever is running the account, can look at it and say: “Here’s what first, here’s what comes next, here’s what comes next”.

No matter who touches the document, it should be the same result every time.

But inside the document, when I give the example, let’s say for the number milestones, that doesn’t mean that you have to stick with it. That’s just insight from all the campaigns that we looked at, that we just aggregate and said “you know what? When we have 4, that’s a good number, that’s just what we know works”.

You can always tweak it however you want, but that document was after months and months of testing everything, from different types of campaigns, from different pricing, and what we know that works or doesn't.

The document also includes some extra things from other campaigns, like building up the hype and, you know, message your friends and family beforehand.

So this just ensures that no matter who you are, you can touch that document and you can have your whole team on board and there’s one central place to look at, because otherwise, things get lost, you know, Skype or Slack.

⚡Note from Savvas:

Quite a few of Viral Loops’ customers struggle to engineer these campaigns and make them successful. Something that I see all the time, is that people think that, “OK, we’re going to build a landing page with a referral marketing campaign, even with a milestone, we’re gonna put it on our website and then we’re waiting for the campaign to take off”.

What they don’t understand a lot of times, is that this is when the real work starts.

What are your tips on how to distribute Referral Campaigns?

There’re 2 ways of distribution; There’s paid and organic.

From a paid perspective, if you’re already paying for advertisements it just makes sense to put a Facebook pixel on your pages, because when you retarget it’s just gonna have much better results than if aren’t doing that.

So obviously, you can go the paid route and expand a bit on it.

I get the feeling that Viral Loops is more for startups. Startups are companies that tend to not have too big of a marketing budget when they’re launching a new product.

Hunter McKinley: Messenger bot giveaways, milestones and design.

The best organic way to do it is messaging your friends and family, letting them know.

If you go on Letgo, they always say the first people to buy something are your friends and family; it’s the same thing for a Viral Loops campaign.

For the most likely they help you share it. They might not be in your target market, but they’re at least gonna spread the word out for free.

So letting them know and giving them an opportunity to help you, even though it doesn’t cost them any money, is always gonna be the way to go. And I actually got that from Harry’s; I think you guys said that they got over 100K subscribers.

Well, we tested that out ourselves and it actually does work. So that’s one way to promote your campaign.

Another way is Facebook groups.

It really hasn’t have to be on Facebook; it just has to be some sort of niche, whether that’s a Facebook group, or you talk to a specific slack group.

I know some people have things on Skype or Discord, or on Reddit if you get the right niche.

But finding that niche of people, messaging them and giving them incentives, that really helps a lot.

In many occasions we had some clients getting a couple thousand just from a few people dropping the link in a Facebook group. You never know where it’s gonna come from, but you just need to find that niche and you be able to provide it to them and really pitch it as like “Here’s the grand prize, you have to bring that many people in order to get it”.

⚡Fact:

Upworthy; the viral news aggregator, and mentioned that when they started they focus totally on Facebook and they got the first 1000 Page Likes by just asking their friends and networks to like their page.

They managed to get 1000 people like their page. So it’s really difficult to get, let’s say the first 100 people to join your campaign, share it with their friends.

A lot of companies miss that and it’s a really simple step to start taking off.

How would you combine paid advertising with a referral marketing campaign?

If you notice on the checklist- I think on page 1 or page 2, we write about the benefits.

What we found early on was that every campaign should focus around at least three benefits.
Other campaigns will have more, but if you have 3 main benefits and you work in tandem.

Basically what you can do is have your friends and family do all the organic posts; post about it on social media, post it to maybe some Facebook groups and Reddit.

Then you can retarget all those people that have visited your site. That’s gonna definitely dry down your cost and you can retarget with either the benefits, you know like features or benefits, logic or emotional based.

So If you don’t have a large budget for Facebook advertising, that’s a good way of getting in front of people and knowing that every dollar you’re spending is people that already have been to your site.

You can let them know by saying “3 days left”, or you can give another benefit and say “here you can get this”. There’s also the option to leverage your milestones, so you could say “Hey you’ve earned this” and “Here’s the grand prize, keep sharing”.

As a designer, what are the lessons learned when building a landing page optimized for getting more referrals?

You have to have your Call To Action above the fold, and you have to remove all navigation.

I believe Shopify put out a study that said that when you remove navigation- you know the top bar navigation from a site, you get 100 percent more conversions.

It’s called the attention ratio; you just wanna make sure to have one Call To Action on your landing page, and that is to Sign Up.

If they don’t sign up above the fold and you have testimonials or some sort of social proof like publications strips, then right below you need to make sure you’re basically "selling it" with the benefits I talk about above.

So, my number one tip is definitely that you have above the fold as much as you can focus on and the Call To Action which is, of course, the Sign-Up.

What are the core metrics you measure constantly and are super important for a referral campaign?

I always focus on the referral share rate.

It’s great to be able to spend the dollar and get, let’s say one person to sign up, or put an effort to get one person to sign up. But what I’m always in favor of, is measuring every minute or dollar; every single ounce of effort that we put in order to be able to scale into 10 or 20 people, not just one at a time.

So I always measure- on Viral Loops, there’s a thing called the referral share rate, based on that.

If it goes above 100% it means that every person that you get to come to the site is actually going to share it with their friends.

So all of our most successful campaigns were always over 100%, and that’s a really healthy sign that the campaign is working.

If it’s not over 100% then it’s just a regular email capture page, which is great, it’s just not “viral”.

What’s your take on chatbots? Have you ever tried building one?

I actually started a chatbot company about a year and a half ago called Bot Sauce.

We’re still doing things here and there, and we’re actually working on a Non Profit right now as we kinda found a niche on Non-Profits.

They don’t usually have a lot of money and they don’t wanna build whole apps so they’re always looking for bots. It’s an easy way to get in.

Chatbots are pretty huge. The only downside about them right this second is that they keep changing. The majority of chatbots are on Facebook, and Facebook keeps changing how much data you can access etc.

But it’s really just a booming industry.

I’ve loved it and honestly, I used Motion.ai at the beginning which was a year and a half ago, and they’ve already been bought out.

Marketing-wise, the best use of a chatbot that I can think of right now, is actually for advertisements.

I was working with a chatbot expert- he put the bot together and I made the creative form.

When we put the two ends together they just outperformed everything else, and I think it’s just because they’re so engaging and there’s this unique ability to speak to the customer the way that they can speak to each other.

That’s something that you really can’t do in any other platform. It’s a really interesting space.

Do you think that referral marketing can be incorporated into chatbots?

We actually tried it!

We tried incorporating a Viral loops campaign with a Manychat integration. It’s a little clunky using Zappier, but you can use a little bit of a JSON.

We tried to make it work but it wasn't clean.

I would absolutely love to see the viral campaign through messenger.
That would just knock it out of the park, cause people are already sharing. I’ve got 4 group chats at any point for messenger and it would be absolutely insane if we could get that.

At this point, I informed Hunter that we’re about to launch Viral Loops for Messenger, so I will give you their dialogue about it.

Savvas:

I have a small surprise for you!

We just launched a prelaunch campaign for Viral Loops for Messenger, and we’re starting with a Giveaway template that is completely integrated with Manychat.

We provide users with a Manychat template that they can install to their accounts, and just tweak the messages.

They can also create their own flows with the Viral Loops API token inside their Manychat account, and it’s done.

There’s no need to use Zappier or any other 3rd party tools.

McKinley:

WOW, good for you man, that’s exactly what I wanted to hear!

Savvas:

The next step is to create the milestone template integrated with Messenger, so after the first launch of the giveaway template, we’re going for that!

McKinley:

Wow, let me ask you; can you automatically message everybody that’s subscribed and say you know “You have 2 days left”, “3 days left”, “1 day left”, “Today is the last day”; anything like that?

Savvas:

We don’t have the expiration date yet.

What we offer at the moment is that you can type let’s say "entries", and the bot responds to you with a number of entries that you have collected for the giveaway.

Or you can type “I want my invitation”, and then the chat bot responds with a card that you can share with your friends.

We’re doing more stuff so this is a very good idea; to automatically send people with how many days are left.

McKinley:

A Chatbot working with Viral Loops!
I think that’s a home run because it takes a lot of things that could go wrong out of the equation. And the best is that as soon as they are in the chatbot, you can retarget them with Facebook ads.

That’s crazy.

Savvas:

Yeah, I can give a link to give it a look and then starting next month I can give you early access.

McKinley:

I’d love that!

Savvas:

Awesome, great, Hunter!
Thank you so much for your time! I think our readers will benefit from your value bombs!

McKinley:

It's been a pleasure!

Want to run viral giveaways directly in Messenger?

Get Messenger Bot Giveaways by Viral Loops

 

 

January 22, 2019 - No Comments!

35K leads in 20 days with a Messenger referral – Case Study

The goal of the project was to gather as many Facebook Messenger subscribers as possible via a viral giveaway.

Spoiler Alert!

We nailed it! We just run a Referral Marketing campaign via Facebook Messenger.

Btw, Viral Loops for Messenger is live on Product Hunt!

A little context before we proceed.

Yava is the biggest gym chain in Greece, with 50 branches throughout the country.  They came in touch with us to help them build a huge giveaway.

The prize? 

20+1 trips to (almost) open destinations.

natasha

We are hosting a Webinar on the 12th of June. Click on the Banner to reserve your spot!

The giveaway run in a time span of 20 days; that means that we gave 1 trip every single day!

The flow of the giveaway was exactly the same as any referral giveaway:

Users participated by subscribing and could get more entries (increasing their chances to win a trip) by inviting their friends and family to participate as well.

But there’s a twist.

As I wrote in the beginning, the goal was to gather messenger subscribers. Up to now, giveaways that worked with a referral program registered participants with an email address.

That means that after grabbing the users’ email address, we should email them in order to subscribe to the page’s Messenger.

We knew that our funnel would leak a lot. We would lose a huge number of people that could potentially bring us more participants.

This approach canceled the very reason we decided to go with Facebook Messenger for the giveaway in the first place; it’s the platform with the highest rate of use, with open rates that put every other platform to shame.

So, the question emerged:

“We have the technology for the referral system. How we take advantage of it without losing leads trying to convert them from email to Messenger subscribers?”

We had to get email outside of the equation, and there was no system that could do this.

We had to build it ourselves. And goddamn, we did it!

We’ve built the product, run the giveaway and (as the title of this post gives away), we managed to gather 35K Facebook Messenger subscribers in 20 days.

How we made it happen

We took all the knowledge we had on Messenger bots (and especially Manychat) and created a seamless referral marketing experience.

By using the flow we created in Manychat we were able to track every referral (who invited who) and provide the extra entries for the giveaway accordingly.

This way the audience was able to participate in the campaigns from inside Facebook Messenger, and directly invite their contacts. It was a bit tricky at first, but the final result inside Manychat looked like this:

This exact flow, combined with Viral Loops’ technology for referrals, could be your best friend for running giveaways.

All you have to really do is:

  • Use your token.
  • Change the number of participations for each new entry & successful referrals.
  • Insert some keywords that trigger possible automated flows (e.g. show the number of participations the user has).
  • Craft a compelling copy that will communicate the value of your giveaway!

That's it. Not joking!

Viral Loops for Messenger is live on Product Hunt!

Now, back again to the case study!

How users participated

We had the tool, and we had the flow. 

It was about time to find the ways that people would be able to discover and participate in the giveaway.

Obviously, the first thing we needed was a landing page that converts.

We included the main call-to-action above the fold and added a counter to communicate the sense of urgency.

Below the fold, we included as much info as possible about the rules and prizes of the giveaway.

35K leads in 20 days with a Messenger referral

By clicking the call-to-action, users were asked to give permission to be subscribed to the page’s Messenger, and thus, participate.

Since Facebook is the “father” of Messenger, we had to go hard with it.

We scheduled posts that spread the word about the campaign, including all the details in the copy, and the URL that people could use to have a chance to win. We did the same with Instagram posts and boosted them with ads to get in front of as many eyeballs as possible.

Paid advertising offers a good initial boost, but we also need a great deal of organic reach in order to reduce the CPC of the campaigns.

We managed to do so by taking advantage of Manychat’s Comment to Message Growth Tool, as you'll see in the screenshot below.

35K leads in 20 days with a Messenger referral

A widget/popup was also added on the company’s website, aiming to inform mobile or desktop visitors about the giveaway and prompt them to subscribe to Messenger and enter the giveaway.

35K leads in 20 days with a Messenger referral

In order to reach existing customers/subscribers, we used newsletter & SMS campaigns.

Since the company is the biggest gym chain in the area, we knew that we had to also leverage the people that hit the gym to exercise. For that reason, there were banners in each gym with a Messenger scan code (another Manychat Growth Tool) that also included a clear direction on how people can use it to participate in the giveaway.

It performed excellently!

About 8K people subscribed using the scan code from the banners.

The user flow

At this point, I have to tell you that before the actual giveaway begun, there was a short pre-launch period (8 days).

We decided to give a head start to the existing gym members, website visitors or social media followers; this also allowed us to test the potential demand for the giveaway.

For the pre-launch period, we used a Facebook post with Manychat’s Comment Growth Tool, asking people to leave a comment with their favorite travel destination.

35K leads in 20 days with a Messenger referral

Whoever left a comment under the post received a message to their Messenger, asking for their permission to subscribe them to the pre-launch. The same applied also for people that came from the widget on the website, or the banners located in the gyms around the country.

As soon as the giveaway launched, those users received the following message:

Let’s have a look at how the flow looked like for people who got into the giveaway after the official launch. 

Initial Message:

Successful Participation Message:

The last card is what we named “personal invitation”, which prompts the user to share about the giveaway after they subscribed.

The rules of the giveaway were very simple:

By entering, users got ONE entry for the daily raffle- since we could give 20 free trips, we decided to have 1 winner every day for 20 days.

In order to obtain more entries, the users should share about the giveaway with their friends/network. Every time a friend of theirs subscribed for the giveaway, the referrer gained 10 extra entries.

The flow we’ve built did all the referral tracking, and the subscribers could go back to Messenger at any time and find out how many entries they have, simply by typing “Entries”.

The fact that even if a user didn’t win the one day, (s)he could keep the entries gathered, allowed us to follow them up in order to help them boost their referrals. 2 days after entering the giveaway (by using a smart delay), users received the following message:

A similar message was sent after another 2 days (again with a smart delay).

The results

Now that I gave you the small details about the campaign, let’s see some numbers. 

During a time frame of 20 days:

  • We gathered 34819 Messenger subscribers in total.
  • 1208 out of the total, subscribed during the pre-launch.
  • 31515 out of total participate in the giveaway, with a conversion rate (from a subscriber to a participant) of 90% 
  • 1232 total unsubscribes.
  • 15383 participants came from a referral.

 The last piece of data shows us that 48.8% of participants came to the giveaway from a referral.

Some insight

After the campaign ended we were really happy with the results. Our experience has shown that the performance of every campaign relies on luck, only by a small percentage.

We knew that we did something right, and we wanted to document it!

It all came down to 5 things:

  1. It took people only 2 clicks to share about the giveaway. Hence the 48.8% of referral participants.
  2. There were enticing & recurring rewards. Participant saw that there were daily winners, and that kept them trying to win.
  3. We leveraged all the available channels and mediums. Banners, social media, newsletters, etc.
  4. The messaging was engaging and fun. We kept receiving replies with people telling us how funny the gifs that we used were.
  5. Even though the messaging was short, it was to the point. It didn’t leave people wondering about the details, without getting too much into them.

Why run a referral marketing campaign via Messenger?

Are you serious?

Did you read the title of this post? ????

I’m joking.

The explanation is simple. Messenger as a platform has better engagement (open rate, CTR, etc.) than any other platform right now, and people are really used to using it. It’s easy for them.

And the most important; their friends are used to receive content from them.

In addition to that, your brand/company can really start a more human conversation with its audience.

Now if you’re not very interested in the human side of these things, I have one last card in my sleeve:

You can download your Messenger subscribers’ psids directly from Manychat & and use them to build audiences for your ads. Just be gentle with that, ok?

Want to build your campaign?

We got your back, partner!

Viral Loops for Messenger is now available for you to run your giveaway via Facebook Messenger!

We can help you set up your campaign and start collecting leads!

Build your Messenger Referral Marketing Campaign now!

If you wanna know even more, you can join our FREE webinar about Messenger Giveaways.

Join us here.

We'll cover:

  • Why Messenger Marketing is awesome.
  • What can Viral Loops do for you.
  • What does our Messenger template include.
  • How to set up your Messenger giveaway campaign.
  • A live example of how it works.

 

January 17, 2019 - No Comments!

BeautySavers: The art of not selling anything

???? Note from the author:

I'm always fascinated by projects/companies that don't try to sell something; the fact they're in the game for the value they strive to provide to their audience.

That's the reason I love The Hustle!

As you can assume by this intro, BeautySavers is one of these cases. Although I'm not into beauty products myself, my gf really appreciated the fact that she could be up to date from one place.

Also, BeautySavers use our Milestone Referral Template for their ongoing referral program. Another reason to get in touch with the people of Firon Makreting (the masterminds behind the project), and learn a bit more about the way they approach this venture.

I was intrigued, so I gathered some extra info about their campaign and I present them right below this short interview.

Enjoy! ????

Can you tell us about what you are working on? What is Beautysavers? What type of business are you?

BeautySavers is a destination for the latest beauty tips, shopping discounts, and giveaways. The giveaways are weekly and feature great value beauty products which are reviewed by the Beauty Savers influencers.

There is an influencer for each beauty category (Makeup, Hair, Skincare).

We've built this community on the great relationships we have with beauty brands because we bring awareness to their products through giveaways, reviews by our trusted influencers, and our referral programs.

We're here for the audience. It's our mission to find great products at great prices, and give away as much of them as we can!

BeautySavers utilizes Viral-Loops to provide a referral program which we use to reward our loyal audience members. In return for sharing with 5 friends, a Beauty Savers enthusiast will receive a Tula Daily Cleanser which has a value of $10.

Beauty Savers was built by Firon Marketing to grow a beauty audience which it can distribute the product for its beauty brand partners.

We're here for the audience.

At what stage is your company? (Are you trying to raise some early traction during a pre-launch? Are you trying to get more sign-ups/orders/subscribers? Are you thinking of running crowdfunding?)

We are trying to get more sign-ups/subscribers, so we can reach bigger beauty brands and give away more products to our loyal audience. We are quite in an early stage (less than 6 months old), but growing fast.

How are your customers using Beautysavers? Could you share a few different use cases?

Our customers (audience members) are using Beauty Savers to hear about new products, get products for free, and interact with each other. Users share photos of their rewards and heavily engage (over 150 likes and comments per contest post) every week with our social posts.

What made you want to run a referral program? What was your goal?

We ran a referral program to multiply the incentivized traffic we generate with organic shared (referred) growth. The referral traffic has been incredible in its retention as well as its volume.

How did you promote your campaign? How did you get your first participants/referrals?

We utilize social media ads and influencer features.

Did Viral Loops help you with your campaign success? If yes, how?

Yes, the technology was easy to set up, embed in our website with our own branding, and it's affordable.

Do you generate sales from word of mouth and referrals? If so, can you describe how? Can you share with us some results/metrics of your Viral Loops campaign? How did it perform so far?

We don’t sell anything, so the traffic generated by Viral-Loops is clear in the dashboard data.

BeautySavers' Milestone Referral Campaign

First things, first.

If you want to build your own Milestone referral campaign, all you have to do is to sign up for Viral Loops and use our pre-made template inspired by Harry's.

If you find any trouble with the setup, my beautiful voice will guide you through the steps. Just push the play button of the video below:

As in every successful Milestone referral campaign, it all starts with a nicely designed landing page.

Copywriting is also important, and BeautySavers really nailed it!

BeautySavers referral campaign landing page

After signing up, I got redirected to a 'Thank you' page, which prompts users to share their unique referral link in order to win the prizes.

BeautySavers thank you page

At the same time, I received my welcome email that also prompts to share my unique link with my network.

beautysavers welcome email

beautysavers welcome email

In order to test things out, I invited George (I don't think that he is a fan of beauty products, but he was immediately available) to join the referral.

Once he signed up for the campaign, my successful referral count went from 0 to 1 in my Personal Referral Center (as BeautySavers name it).

Also, I received an email informing me about my about my small win.

BeautySavers personal referral center

Beautysavers successful referral email

Beautysavers successful referral email

And really, that's it!

Simple, yet effective.

I will see you very soon with another interesting case, so make sure to subscribe to our newsletter in order for you to get it first!

Keep being awesome ????