Archives for March 2019

March 20, 2019 - No Comments!

How to use Facebook Messenger for Referral Marketing

I don’t see any reason to stop writing about it.

Using Facebook Messenger to run referral marketing campaigns is the #1 marketing tactic I suggest to anyone that want to gather leads for their business.

Why?

Because it works. With the right prize, the right copywriting, it can be a true miracle.

And in case you can allocate some budget to promote the campaign, you might be able to gather 35K leads in 20 days.

One can say that things are not as easy as I might make them sound on the paragraphs above; it’s true, but I give you my word that it’s not that difficult either.

Most of the times, referral marketing campaigns fail to get the traction they deserve because their message gets lost in the endless noise we call the Internet.

Finding the perfect marketing channel can be a tedious task, but as Fetch & Funnels’ founders explained to us: “the second we saw that you could build a subscriber base on Messenger, our first thought was that this is going to be the next biggest marketing channel that exists.”

With extraordinary Open & Click-through rates, Messenger is a less intrusive and inexpensive way to get your message right in the face of your potential customers.

If you’d like to have a more in-depth look at how you can utilize Facebook Messenger to grow your audience, we have a brand-new webinar about it!

The very essence of this article is to help you understand the exact steps required to utilize Facebook Messenger for your referral marketing campaigns.

Enjoy.

Choosing Prizes.

Without the right prize, your messenger referral campaign could become a shipwreck.

The prizes you offer are the core of your campaign; it’s what made The Hustle gather 300K fanatic readers, and boosted Dropbox’s growth by 3900%.

Although I’ve already written an extensive guide on how to choose the right rewards for your referral campaign, I’ll lay down your options really quick:

  • Free products.
  • Internal currency.
  • Discounts.
  • Company Swag.Exclusive content.
  • Early access.

But there’s a catch; right now, the only option you have to run a referral marketing campaign via Facebook Messenger, is by using Messenger Bot Giveaways by Viral Loops.

How to use Facebook Messenger for Referral Marketing

That means that whatever your choice about your campaigns prize is, you’ll have to present it in the form of a giveaway.

I’ll give you 2 examples.

Early access to Messenger Bot Giveaways by Viral Loops.

When our product was (almost) ready to launch, we had to start spreading the word about it.

Trying to gather email addresses for a product that would work entirely via Messenger, seemed like a stupid idea.

That’s why we’ve built a pre-launch campaign that followed the giveaway model, by using our own product. We wanted the people to see a demo of how the Messenger flows of the referral campaign could look like, and give to 20 people early access to the product itself.

Users got more entries for getting more of their friends to sign up to our pre-launch, and the more entries one had, the more their chances to get early access were.

How to use Facebook Messenger for Referral Marketing

Beardclubs’ Free product rampage.

Beardclub is one of the biggest (if not THE biggest) retailers for men grooming products. When they decided to give a year’s worth of beard oils, Messenger was the obvious choice.

They asked people to join their referral campaign, and then incentivized them to invite their friends by giving more entries for every successful referral!

How to use Facebook Messenger for Referral Marketing

I will not get more into the details that made this campaign a huge success, because I’m already preparing a huge case study about it!

The setup.

Here things are really simple; actually, it’s the exact same process with the one I describe in the article about creating a kick-a$$ Facebook contest.

The steps are really simple:

  1. Create a Manychat Account.
  2. Choose the Facebook page of your choice.
  3. Go to your Viral Loops account.
  4. Click the “Messenger Giveaways” template.
  5. Copy the API token and install the template.
  6. Go to your Manychat account and choose in the menu Settings --> Installed Templates --> Viral Loops Messenger Giveaways and paste the API token in the relevant bot field.
  7. Change the default copies of the flow that comes with our template.
  8. Go live!

It sounds easy because it is. We’ve also created a video that showcases the steps:

I guess that by now, you’re wondering how you can possibly pick the winners for your referral marketing campaign via Messenger.

Time to get sales-y 😂:
Messenger Bot Giveaways by Viral Loops, picks the winners for you!

Sounds like a telemarketing ad, but it’s not a joke. All you have to do is:

  1. Go to your Viral Loops account.
  2. Choose your campaign.
  3. Scroll down a bit and choose “Pick Winners”
  4. BOOM!

If it helps, we have a short tutorial for it:

Promotion and Tracking.

Choosing the right prizes and setting up your campaign- even though is of high importance, is only half of the story.

Without any kind of promotion, any hope for success goes with the wind.

The same applies to tracking. Without proper tracking, you won’t be able to make changes with a positive impact on your campaign.

I’ve covered both subjects extensively here:

I won’t get into much detail, but I thought it’s a nice opportunity to present the best promotion tactics, as well as the metrics you should keep your eyes on while running your referral marketing campaign via Messenger.

Promotion.

  • Manychat’s “Facebook Comments” growth tool.
  • Manychat’s “Messenger Ref URL” growth tool.
  • Manychat’s “Facebook Messenger Code” growth tool.

These growth tools are really easy to set up. The only one- out of the three, which can be a bit tricky to set up is the “Facebook Comments” growth tool, but we created a video about it:

Tracking.

When you’re tracking the performance of your campaign inside Manychat, keep your eyes on:

  • Open Rate.
  • Click-through Rate.
  • Participation Rate.

The most important metric when it comes to referral marketing campaigns though is the K-factor.

The K-factor (or Viral Coefficient) is measured by dividing the average number of conversions from invitations received by the average number of invitations sent.

In case your Messenger referral campaign is also hosted on a dedicated landing page, you should always check your Analytics platform for the following metrics:

  • The number of New Users.
  • Bounce Rate.
  • Click-Through Rate.
  • Conversion Rate (Visitor to participant).

Before you go.

I will close the article the same way that I started it; Using Facebook Messenger to run referral marketing campaigns is the #1 marketing tactic I suggest to anyone that want to gather leads for their business.

It’s easy to set up, yet effective when it comes to results.

This is not by any means a step-by-step guide, but rather an introduction to the possibilities offered. If you want to learn all the important details, I recommend reading all the blog posts I’m linking to, throughout this article.

If you read from top to bottom, I have to thank you for that; If you skipped directly to this paragraph, stop cheating 😂

Keep being awesome.

March 14, 2019 - No Comments!

Fetch & Funnel: Creating and testing Messenger Bot Experiences

Running an agency is difficult. Running a successful one, even more difficult.

That's very true.

What’s also very true is that agencies have on their ranks some of the most efficient marketing minds in the world.

Coming from an agency ourselves, Savvas and I try to keep a close eye on what’s going on in the agency terrain.

Since we launched Messenger Bot Giveaways by Viral Loops we are in a constant search for people that really know how to use Messenger bots.

Every once in a while, we come across a brilliant mind and- surprise, surprise, they either work for or own an agency.

After our insightful interviews with Arri Bagah and Hunter McKinley, we got in touch with the amazing Samir ElKamouny & Matt Lampkin from Fetch & Funnel. We scheduled the interview, and Savvas had an amazing conversation with them.

Here’s what they had to share with us.

What is Fetch & Funnel?

Fetch & Funnel is an acquisition agency, and we specialize in helping e-commerce brands to scale sales and revenue- primarily through social advertising and sales funnels.

We’ve also been designing, testing, integrating Messenger as a channel into our social strategies for almost two years now. 

We found Facebook Messenger to be one of the best ways for a brand to be able to acquire customers because Messenger is incredibly strong at helping solve problems throughout your marketing funnel. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

How did you decide to integrate messenger marketing into your clients' strategy?

We still do Facebook advertising the way we were doing it before Messenger, but the second we saw that you could build a subscriber base on Messenger, our first thought was that this is going to be the next biggest marketing channel that exists. 

It was just super obvious, and then we had to figure out how to utilize it. 

What are the best Practices? 

What are the tactics and strategies that will work? 

Then we just ran from there.  

Combining Email with Messenger Marketing.

Email’s not dead

It’s just another you market to your audience.

You can write a long paragraph in an email, but you can't write a long paragraph in Messenger.

They're two channels, and it’s better than just one. You can get the same message in front of your audience in more than one place. 

Messenger is a little bit less intrusive, and combining the two is a really really great way to to get email addresses for a much lower cost.

You can get email address directly in Messenger.

For example,  we found out that the most inexpensive way to gather registrations for a webinar was to ran a Facebook ad to a messenger bot that asks for their email address and it automatically registered them to a webinar. 

Email’s not dead.

It was the lowest cost for webinar registrations, plus we could get people in both channels (email, Messenger) and then play to the strengths of each.

From an email list to Messenger.

If a client already has an email list, there’s an opportunity to transfer people to Messenger and start to market them according to the needs of the platform (as mentioned above).

Just ask people to subscribe on your Messenger. Send an email to everyone and ask them to subscribe. Right?

The problem with that is there's no incentive, there's no bait and you're also not taking advantage of segmentation. 

If you have a large email list and you're a good email marketer, then you've done some advanced segmentation in your list. Therefore, you should be segmenting your Messenger list same way and make sure you will not send the same message

You would not send the same email trying to incentivize someone into Messenger. 

You wouldn't send the same message if they were a customer, or if they were a potential customer, cart abandonment or something like that. 

You have to customize the message and then you have to add some sort of value (e.g. if they are not a customer yet)

Maybe you say hey, here's a link to find out the answers to our most frequently asked questions, and were able to custom tailor a product recommendation for you

It could also be just a coupon code, or you could really add value in a lot of different ways. 

Adding value, giving some sort of bait to get them to click and subscribe on Messenger, would definitely be the most important thing. Then you should segment them as well, which is really easy to do. 

You could be subscribing people to different bots or to a different sequence, and once they're in you can nurture. 

If your email list is not segmented, this is the perfect opportunity to get them into Messenger and ask a couple qualifying questions and segment users from there.  

We found that on an email list it's pretty common that- unless somebody is a paying customer, you don't have much information about them, to begin with; you don't really know their preferences.

You don't know what their interests are. If you sell different products or you offer different services, or you have different types of content; you're not exactly sure. 

You don’t know why they signed up in the first place, and what information or material resonates with them. In Messenger, you can just go and ask them, so that they'll tell you what they're most interested in. This is the point you'll able to segment and personalize right, for extremely relevant marketing. 

⚡Note from Savvas:

A lot of people (especially in eCommerce) segment their Messenger list by having a menu inside Messenger, or they have a link somewhere on their website to get product suggestions. It's something like a quiz asking their users some questions in order to suggest them the best products for them.

This is a great way to gather, with two or three questions, data about your subscribers and segment them. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

Asking the right questions to segment your Messenger list.

You need to ask your subscribers questions, and then depending on what answer they give you can add a tag right to each answer. 

I think the more tagging you do, the better, but if you've got a thousand tags that you're never going to take advantage of, that sort of doesn't help but.

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

If you do a product recommendation based off of either their preferences or their interests, it's really it's a hundred times more powerful than just having a follow-up message. 

You can offer a discount on their preferred product, or give info for a new version of that product.

With a simple question about their preferences, you have now segmented that person and their interest and now you can literally offer them the exact product that they've shown interest in.

Ask people questions that show your their interests/preferences/tastes.

How often should we broadcast to our Messenger subscribers?

There’s no golden rule in that. It really depends on the brand.

I would say the biggest thing is really keeping an eye on metrics like your Open and Click-Through Rates. 

If you're sending a message every single day and you're not adding that much value, you will immediately see those phenomenal 80% open rates, and thirty percent click-through rates start to decline

That's really a great way to see how if you're (a) messaging too often and (b) not adding value. 

The most important thing is adding value. 

Maybe you're nurturing someone about what your mission is, or why they should be interested in working with you, or about why your products are the best in the market, but that's still sort of salesy

So you should add some value to their life by maybe sending them a blog post that is slightly related to your business, but not trying to sell them

That's the biggest thing; if all you're trying to do is sell someone over and over again, that's really where you're going to get the unsubscribes, and a huge decline in Open and Click-Through rates. 

Another really important thing is that you have to make sure that it's very easy to unsubscribe.

If you don’t, people will go and mark you as spam, and if you have too high a percentage of that, Facebook will suspend you from being able to send broadcasts or messages. 

It's super important to make that really really clear. 

We find with most of our clients, broadcasting once a week is great. If we're adding value, it can always be more than that. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

Another thing to keep in mind is that if you built sequences and you have a bunch of people in them, make sure that you're not sending a broadcast super close to when you may have made be having a sequence message sent to them. 

Just make sure that you're not superimposing on anybody at all. 

It's important to create a schedule for your broadcasts and your publishing- just like you might create a monthly email calendar so that you adapt at the frequency of sending a broadcast based upon the data that comes back. 

A great example of this is one of our clients, they're called the Gadget Flow and they're one of the largest platforms of essentially promoting different products and different gadgets. They don't directly sell them, but they have thousands and thousands of products on websites like Pinterest for gadgets. 

We quickly built them a large subscriber list, and we started sending broadcasts out; we were sending them very frequently, maybe two or three times a week. 

Then we noticed that the Open rates Click-Through rates were really steadily declining and we couldn't figure out why. 

And so we realized that we weren't speaking to our audience in the correct way. 

What we've done since then is that we completely segmented the current audience and then anybody who comes in asking questions like Hey, what type of gadgets are you interested in, “Is kitchen gadgets?”, “Is it travel gadgets?”

We went and ask them a bunch of different questions about exactly which categories they're interested in, and now we send out a blast every Friday and that is specifically tailored to only tell them about the coolest gadgets that came out this week; products in the categories that they specified that they are interested in. 

That kept the Open the Click-Through Rates extremely consistent

Successful Messenger flows for e-Commerce stores. 

Giveaways are extremely powerful; if you keep it consistent with your product offering.

They are extremely powerful and you can do some really interesting things, like running a Facebook ad about the giveaway and asking people to enter to win. 

You can definitely have them to do something extra in order to register; e.g. follow you on Instagram, give you their email address etc. Then you can ask them which product they're interested in; one or two qualifying questions. 

That way, you’ll be able to segment them

“Hey great you're registered for the giveaway. But here's a quick coupon code 10% off”

When the giveaways over maybe a week later, however long you're running the giveaway you tell everybody:

“Hey you know, the winners been announced on our Facebook page. You can go check it out. If you were the winner, you've already been messaged, but because we had so much interest and buzz around this we'd like to pick some runner-ups. Would you like to see if you're a runner?” 

Now, the secret is everybody's a runner-up and they're so you give them a coupon code to the exact item that they said they’re interested in.  

This works extremely well, but you can't do it all the time, because otherwise, people are going to catch on if you're not segmenting only to new people. 

Your old list is going to be like hey, “I'm always a runner up. What's up with this, right?” 

So you can also build some evergreen versions of this; it could be a super similar model where it's not really a giveaway but it's a quiz or a test or whatever you want to do. 

You can gamify it and make it really fun and allow them to win. 

“Oh, sorry. That was the wrong answer try again”. 

We've done this for some really big brands and it works really really well. 

Everybody loves to play a game, and it's quick and easy to just click the buttons in Messenger, and by providing them that coupon code, they feel like they won something.

It definitely works really really well, but again- it’s super important to you know, ask them what they're interested in and then give them a coupon code just on that item, or maybe put together a bundle that includes that item. 

We've had really really great success with that as well. 

This is a great way to increase your average order value, but also give them the thing that they were interested in at a discount. 

You can do this in a lot of different ways (the giveaways). You could do this for product launches.

We work a lot with crowdfunding campaigns like Kickstarter and Indiegogos, and you can use this tactic to build a massive list before you launch your crowdfunding campaign. 

The pre-campaign list building is probably more important than the actual campaign itself because it determines how much success you're going to have when you launch your Kickstarter or Indiegogo.

It's a great way to build that list, and then you give everybody a coupon code the minute you launch or give them a special offer. 

"Hey like your you get the early bird and it's going to be gone after today"

Another example is for Black Friday because everybody tries to spend all their advertising dollars in three or four days. 

Unless you have a connection with Facebook, or you work with an agency like us,  where you can tell Facebook and pre-plan that “hey I'm planning to spend this much make sure I have enough ad buying space.”, you probably won’t even spend your budget.

So what you can do is that weeks before it gets that competitive, you build this massive list and even if you're losing money on it, it's totally okay because the second Black Friday happens, you don't even need to spend a dollar on Advertising; just run heavy retargeting and blast your messenger list. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

That worked extremely well for us this past year and it’s unbelievably a lot of fun because the sales are just so instant when you blast people

It wasn't just something where they didn't hear from us for two or three weeks. We nurtured them along the way. It's incredibly powerful if you can ask a consumer what it is that they're actually interested in. 

The power of Messenger is that your message gets through. You're not going into the Gmail promotions tab with every other email out there. Your message makes it directly to that person. 

The power of Messenger is that your message gets through.

And as long as you're able to sort of qualify them upfront and determine what they're actually interested in who you could just send out your offer that is exclusively tailored to their interest at the right time, you don't have to advertise to actually get in front of that person to get that sale. 

You could do it for any sort of product launch, any sort of giveaway, promotion, or offer. 

Note from Savvas:

Something that I've seen from one of our clients is that they run a wishlist giveaway

So, they say that five people will win their wish list up to $300 each, and they ask people on messenger to add their favorite products, so somehow to create a wish list and if they win they will get these products. 

So everybody that joins the giveaway completes the wish list. 

Basically, they built and segmented their list at the same time. That way they knew what products are for which people and start selling according to the segmentation.

Fetch & Funnel’s favorite chatbot platforms.

We're sort of platform agnostic, so I would say the top three that we use primarily are ChatFuel,  Mobile Monkey and Manychat. 

I think each one of them has some different Pros

There are other Bots that can be very, you know, sort of tool specific. Like there's a lot of great Shopify abandoned cart tools, but again, they solve one really specific problem. 

Manychat has a lot of different uses, like website pop-ups, scan codes, comment tools, etc.

Mobile Monkey allows split testing, which is nice because you can set up some conversions inside the platform and track conversions. It's almost like setting an analytics goal. You set a goal inside the platform and you can track those conversions. 

Then ChatFuel has a very open Json API where you can send information back and forth from really anything.  It's a great way to run abandoned cart sequences for example. 

We will run a Facebook ad to “cart abandoners”, get them into a messenger bot, offer them some sort of value to make that purchase, and we can grab their email address associate their messenger ID and their email. 

Send the information with Zapier over to the CRM, and then when that person actually makes the purchase on the website, we can actually send an (almost like) broadcast through the API back to ChatFuel.

Then take them out of the abandoned cart sequence and put them into the customer sequence. 

The other thing that I think is really really important- that most people overlook, is reporting. 

ChatFuel has pretty decent reporting, Manychat has also decent reporting, but you can get really advanced with utilizing something like Dashbot. With it, you can track sort of what your top messages are and all that kind of stuff. 

 It doesn't matter which platform you're using; we've got one client who's on three platforms (1 is for cart abandonment). 

Testing your campaigns is crucial.

You can't just try one thing and then if it doesn't really work well give up on it.

You really have to test different messages and different outcomes. If you made it sort of long, make it simpler and do different testing of different bots, because it's just like a website. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

It's just like a funnel. It's just like anything really in marketing. 

You will eventually find one that will really unlock a high ROI, but it might not be the first one, and it might not be the one that you thought was the clear winner, or the best one, or the most unique one.

We did a huge giveaway with a client. They were giving away three $700 phones.

You would think that everyone's going to sign up for this thing immediately, but it was a phone that no one had ever heard of. 

So we told the client: “hey if you're giving away three of these phones, it would be better if we just gave away one iPad or are two Samsung Galaxy phones or whatever because people will recognize that and be more likely to sign up”.

Even though they were giving these super awesome expensive phones, people don't care what the specs are if they don't really recognize the brand. 

It’s definitely important to test different things.

Something else that we see quite a lot is that people launch their campaigns and then they don't spend time on letting their people know about it. The campaign doesn't perform, and they are left wondering what went wrong, and why their ROI is negative.

They expect to see results based on the fact that they’re paying for it.

You don't really have to shout. 

Build a unique experience and let people know about it.

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

You can look at Tony Robbins bot, Timothy Sykes bot. You can look at Gadget Flows bot, or even Product Hunt’s bot, and see that right when you enter it's a unique experience and you get to mess around with it for a few minutes.

It provides value, and It's asking questions. You can’t lose when you create an experience like that

You should link your bot with all of your digital assets.

Put it on your website, in your email signatures, on your Instagram account.

Build that subscriber base, because it is never going to be as cheap as it is today to build your messenger list. And so it's so important to do it as fast as possible because, in two years from now, you're just going to totally regret that you didn't do it.

All your competitors are going to be doing it, and you don't want to be late in the game when you can really be so early right now. 

March 7, 2019 - No Comments!

We have 2 brand new webinars!

If you're following us for some time, you probably know that we like to deliver some of the best free content you can find out there.

The success of your Viral Loops' campaigns is the basis of our success as a company; that's why we decided to go a step further from our traditional articles, and craft 2 webinars that will help you build your campaigns from scratch and grow your audience to its maximum potential.

  1. Build successful referral campaigns.
  2. Grow your audience with Messenger Bot Giveaways.

Below you can find some more info regarding what you'll learn during the course of each webinar 👇

Build successful referral campaigns.

Do you want to know how you can get the most of Viral Loops and your referral campaigns?

If you're a Viral Loops user, you should join our webinar 👉 http://bit.ly/campaign-success

In this webinar you'll:

  • Be introduced to some of the most important techniques for making/going your campaign viral.
  • Get your questions about referral marketing answered.
  • Get a bonus offer we have at the end for tailor-made success calls.

Grow your audience with Messenger Bot Giveaways.

Ads are too expensive to get leads and messenger is super cheap.

Join us 👉 http://bit.ly/messenger-giveaway-webinar

In this webinar you'll learn:

  • Why Messenger Marketing is awesome.
  • What can Viral Loops do for you.
  • What does our Messenger template includes.
  • How to set up your Messenger giveaway campaign.
  • A live example of how it works.

March 5, 2019 - No Comments!

Viral Loops Product Update: What’s New From February

February was 3 days shorter than most of the other months, so we had to make our best to do everything we planned to do.

We managed to have some major updates regarding requests from our users, and I can say that we are really excited about it.

Here's what's in for Viral Loops users, from February and on 😁

💳 New billing/subscription pages.

We like things to be as simple as possible, and with this new version of our subscription/billing pages, our users have a clear view of their active plans, as well as their subscription history.

If you're on our trial version, you can view the remaining participant and your options for upgrading your subscription.

Subscription status & upgrade options for users on the trial version of Viral Loops.

Subscription status & upgrade options for users with an active Viral Loops plan

In addition, we made a small makeover to the tab where you can change your billing info.

Billing info tab both for people on the trial version, or with an active Viral Loops Plan

💬 Shopify users can run Messenger Giveaway campaigns.

This allows users that signed-up from the Shopify App Store to create Messenger Giveaway campaigns.

These users can see the templates page with 2 templates, Messenger Giveaways and Viral Loops for Shopify.

If they click the first one, a campaign is created. If they click the second, it takes them to their existing campaign.

🎯 New Shopify Widget!

Updating the widget for Shopify stores, was heavily requested it from our users.

We listened, and I think we made a great work to rise up to your standards.

You can see how it looks on our demo store.

Sign-up state on Desktop.

Sign-up & Sharing state on Mobile.

March 1, 2019 - No Comments!

How to create Facebook contests that bring sales

People love to hate Facebook these days, but they all own a Facebook account. And while they keep hatin’, they’ve participated in at least one Facebook contest.

It’s true; attention shifted to Instagram the last couple of years, but Facebook remains one of the cornerstones of online advertising and digital marketing.

Especially with the rise of Messenger bots, Facebook allows space to capture and engage with leads in a very personalized way

The reason I mentioned Facebook contests in the opening paragraph of this article (apart from the obvious SEO reasons), is because Facebook contests are probably the cheapest and most engaging solution for lead generation.

Facebook contest types.

Let’s see how many types of Facebook contests I can count:

  • Facebook contest for getting Page likes.
  • Facebook contests for getting post likes.
  • Facebook contests for getting post comments.
  • Facebook contests for getting email subscribers.
  • Facebook contests for getting Messenger subscribers.

Getting more likes on your Facebook page, a ton of comment & likes on your posts, is great; It boosts your brands social proof, but is this what your business really needs?

Let’s say that I like your page and I engage with your posts. What do you know about me?

You know nothing about who I am, what I do for a living; You don’t even know if I’m a female or a male.

When somebody gets to subscribe to your Messenger account,  you immediately get their First and Last name, their profile picture, their gender, their time zone other, and their location. - Arri Bagah

I have no intention to convince you that running a Facebook contest via Messenger is the best solution; I had this covered with our case study about how a gym managed to capture 35K leads in 20 days with a Messenger referral giveaway.

The sole purpose of this article is to show you how you can do the same for your business.

Setting up your Facebook contest with a Messenger bot.

In order to run a Facebook contest via Messenger, you first have to set up a Messenger bot.

My proposal is Manychat; it’s stable, easy to set up, and the only available option there is for running a referral campaign through Messenger.

The steps are really simple.

  1. Go to Manychat’s website, and select to create a new account.

  1. Sign in with your Facebook account.

  1. Choose the page you want to manage with Manychat.

  1. Go to your Manychat dashboard.

Once you’re set with your Manychat account, it’s time to set up the actual Facebook contest in Viral Loops.

Go to your Viral Loops account and log in.

From there, click the 'Messenger Giveaway' template to create your campaign: 

Your new campaign comes with a secret API token. Copy it.

Note: you can find your API key easily at any moment after the installation if you click on the View button (as you can see in the screenshot below):

 

 

Once the template is installed to your ManyChat account, in ManyChat go to:

Settings --> Installed Templates --> Viral Loops Messenger Giveaways and paste the API token in the relevant bot field.

In the same page also add your bot link. You will find this in your ManyChat dashboard and it looks like this: https://m.me/your-page-ID

After completing these steps, our template for Messenger giveaways will be installed in your Manychat account. You can find it by going to your Manychat account and choosing 'Flows' from the left side-bar menu.

The only thing left for you is to change the sample copies that we’ve included with the template, and you’re ready to start your Facebook contest.

If you want to have a quick overview of how the campaign looks in action and from inside Manychat, I’ve got you covered in the following video:

Promoting your Facebook contest.

Setting up a Facebook contest doesn’t automatically mean that it will start raining leads.

You have to distribute/promote it to both your existing or potential audience.

Since it’s a Facebook contest, the things that are going to have most of the impact on the success of the campaign will be things that will happen inside Facebook and Messenger.

Comment to enter’ posts.

This is the best to grab an initial set of users to participate in your Facebook contest. Things are straight-forward.

You have to create a post about your Facebook contest, asking people to comment with a specific word in order for them to enter the contest. Make sure that you nail both the visual and the copywriting aspect of the post.

When someone comments under your post with the desired keyword, they will receive a message directly to their Messenger inbox, asking their permission to participate.

This is possible with the use of Manychat’s ‘Facebook comments’ growth tool. It’s very easy to set up, as long as you know how. 

That’s why we created this short tutorial about it:

In the video above you’ll find how to set up the tool to send messages to the people that leave a comment on your post, and how you can put them in the referral flow of your contest.

The more comments you get, the better your post’s organic reach. If you combine this post with paid advertising, you have a recipe for winning.

Utilizing the rest of Manychat’s growth tools.

If you go to your Manychat Account, select “Growth Tools” from me sidebar menu, and create a new growth tool, you’ll come across a variety of growth tools for your website, but also some other tools like the 'Landing Page Tool', the 'Messenger Ref URL' tool, etc.

While you can use all of them for the promotion of your Facebook contest, in this section I’ll show how you can use the growth tools that we’ve tested with most of our campaigns.

If you choose to build a landing page on your website about the contest, you can use the 'Messenger Ref Url', which gives you a Url that you can assign to your landing page’s call to action.

By clicking this link, the users will be directed to the same Messenger flow that I described in the section for the 'Facebook Comment' growth tool.

Another way to promote your Facebook contest is with an overlay widget. It’s a great opportunity to engage with the visitors of your website and turn them into participants. It’s super easy to set up. It won’t take more than 5 minutes of your time.

This is how it could look:

 

Picking winners.

In case you decide to not run your Facebook contest with Viral Loops’ Messenger Bot giveaways, picking winners for the campaign could become a nightmare.

Image tracking down all the people that liked your page from the day the contest started and then having to randomly pick a lucky winner.

On the other hand, running your Facebook contest via Messenger makes the process really easy.

First, you have to login into your Viral Loops account. Scroll down your campaign, until you find the one you want to pick a winner for.

 

Once you find it, select it and you’ll be directed to the dashboard of the campaign.

Right under the performance graph, there’s a button that reads 'pick winners'. This is the magic button….press it.

By pressing it, our system will detect the user who fits the profile for a winner and suggests it. You can either choose to confirm the winner or pick another one.

From there you can send them a message and let them know that they won.

This happens from inside Manychat.

From the moment you picked your winner, you’ll see their name on the dashboard. If you have an ongoing giveaway, our system will make sure that no users get selected more than once. 

Any time you want to pick a winner for your campaign, the only thing you have to do is to press the 'Pick Winner' button from the dashboard. 

Before you go.

Facebook contests are proven to be an amazing way to grab new leads, and by using a Messenger Bot to run it opens a whole new level of lead nurturing.

The more you know about your leads, the better you can craft personalized experiences that could potentially make your sales to take off.

Do you really want to miss this chance?