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July 17, 2018 - No Comments!

How Referral Marketing will increase your ecommerce sales

When buying a new car, what’s the first thing you do? 🚗

If you’re like the vast majority of consumers, you talk to friends and family. 👨‍👩‍👧‍👦

Even if those close to you aren’t car experts, you’ll likely ask them which brands to buy and avoid.

Why?

Because you trust their opinions.

How do we know?

A recent study found that 82% of surveyed individuals said they consult friends and family before making a purchase.

82%!

That means more people seek out a referral than drink water daily. 🚰

As an e-Commerce retailer, this research should stop you in your tracks 🛑 and prompt you to evaluate your referral marketing strategy.

After all, missed referrals mean missed $$$. 💸💸💸

Don’t have a referral marketing strategy?

Grab a cup of coffee (or better yet, a glass of H2O). You’re in for a great read packed with tips to get your customers talking and, more importantly, referring new customers.

Reduce Bounce, Increase Cha-Ching

An effective e-commerce referral marketing strategy gets people to your site and turns those visitors into buyers, and then into ambassadors.

When your customers’ nearest and dearest receive an email singing your company’s praises (and then those loved ones click through your site), web traffic increases.

And that referred traffic…

Research suggests that referred individuals are substantially more likely to make a purchase than those who happen upon your site. In fact, consumers are four times more likely to 💰 buy something 💰 when a friend recommends it.

If you’re not already using referral marketing for your ecommerce, ask yourself:

“Why am I not doing something I know would increase the likelihood of customer purchases by a whopping four times?”

Dangle that Carrot

With numerous independent studies supporting the positive impact referral marketing communications have on buying behavior, can we agree on the importance of encouraging your customers to refer your products and/or services?

Good. Then let’s discuss the “how” of your referral marketing plan.

One word—incentivise.

Some might argue that you simply create a wonderful product and customer experience and the word will get out naturally.

Frankly...that only gets you part of the way.

Even when they’ve had positive online experiences, only 58% of consumers are likely to talk about them online.

That’s where referral marketing comes in—a meansHow Referral Marketing will increase your ecommerce sales to incentivize customers to blab about their amazing interactions with your business.

Just like a horse will do almost anything to get the carrot, customers are motivated by discounts, bonus gifts, VIP access or any number of perks that can come from simply delivering a complimentary tweet or referral email.

Powerful and well-planned referral marketing provides the carrot 🥕, or incentive, for happy-as-a-clam customers to shout their satisfaction from the mountain tops (or, at least, tweet it—’cause we all know mountain climbing is tough).

The key🗝️ is to implement an on-brand (dare I say, brilliant) referral marketing campaign. You can’t simply say, “Hey, tell your former college roommate about us, and we’ll give you $1 off your next purchase.”

Why not?

Consumers will make judgments about the quality of your referral marketing programme based heavily on what you’re offering as an incentive. And if the incentive is too meager, they’ll likely forego participating altogether.

Find Proof in the Payout

Along with Gilt, Airbnb, and Robinhood, the roster of businesses using referral marketing is overflowing with success stories.

Thanks to the inherent flexibility of referral marketing as a means of advertising, each company was able to prepare and implement a programme tailored to their products, their needs, and their customer base. Here are a few examples:

Paypal

Though now a household name, Elon Musk’s Paypal was once unknown. One secret to their growth? A strong referral marketing program that grew customer base from zero to 100,000 in just one month. 📅

And what more appropriate way for a company named PAYpal to incentivize than with cold, hard cash?

Paypal’s programme of choice was simple. Sign up for Paypal, and you get $20. 💵  Refer a friend who signs up; get another $20. 💵  

All told, the programme cost the company $60 million.

The company today, however, is valued by experts at $49.6 billion dollars.🤑 🤑

I guess Paypal’s risk has paid off.

Erin Condren

The drug of choice for consumers who’ve craved organization, ErinCondren.com, grew from obscurity to a $40 million valuation in 10 years.

Capitalising off the close-knit community of stationery lovers ✉️ and organic word-of-mouth has always been part of the Erin Condren growth model.

So adding a referral marketing program designed to amplify their social growth was a perfect and profitable fit.

ErinCondren.com customers take advantage of an ongoing referral program offering rewards to both the referrer and the referred. When a customer refers a friend, the friend receives a $10 discount offer.

If the friend makes a purchase, the referrer also receives a $10 voucher. Because users can refer as many friends as they want, devotees to the customized planners offered on the site can email their way to discounted and free products.

Amazon Prime

Everyone loves free, two-day shipping. 📦

But not everyone loved the $79 price tag when the service launched in 2005.

Despite the fact that Amazon.com boasted approximately 200 million users in 2012 — 7 years after the launch of Prime — the company had secured only 25 million paid Prime users.

To get customers over the sticker shock of this annual membership cost and induce more people to give Prime a go, Amazon turned to referral marketing.

Following the fall 2014 launch of Prime’s referral program in which referrers earn credits to spend on Amazon.com, the Prime membership count lept.

It continued to climb, more than tripling to 90 million subscribers by September of 2017.

Reap Returns on Investments in Referral Marketing

Money invested in referral marketing provides a more significant return than investing the same amount of money in traditional advertising, suggests research.

According to a Boston Consulting Group study, consumers trusted word of mouth anywhere from two to 10 times as much as traditional advertising. 🤝

Make your customers' top-notch experiences work for you. Define your company's referral carrot, then dangle it proudly for your consumers to covet.

Next, you can try our e-Commerce template (inspired by Gilt), and if you're a Shopify user you can run a Milestone Referral campaign, similar to the one we run for our ambassador program.

Finally, sit back and watch as the referrals (and dollars) roll in.

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

April 30, 2018 - No Comments!

Side Project Marketing Will Change Your Game

When it comes to getting customers’ attention, you’re up against a lot of competition.

Whether scrolling through social media or surfing the web, potential customers are inundated with marketing messages—so much so that many find ads off-putting. 😤

Which begs the question…

As a marketer, how do you stand out?

The answer isn’t yell louder. 🗣️📣

Instead, it’s to do something unexpected. Something so logical that you don’t know how you never considered it before.

Start a side project.

We know, we know. This idea goes against the “focus on one thing and do it well” rule.

But rules were made to be broken.

Okay, well, this rule was made to be broken.

The concept of bringing customers to your main business through the creation of side projects (aka, “side project marketing”) has a proven track record of success. 📈 🙌

Just ask the people over at Crew.co. This start-up was on the brink of shutting its virtual doors and boarding up the digital windows when a side project, unsplash.com, gave them a new lease on life.

By simply putting the professional pictures they had taken but hadn’t used online and licensing them for free use, they managed to attract loads of traffic — 11 million visitors a month. 😲 This amounted to enough to keep the doors open.

The side project game is so useful, in fact, that we’ve jumped on board, too.

To date, we’ve built two deciders tools that help users plan out the implementation of referral programs that will mirror some of the best we’ve seen, from Dropbox and Harry’s.

 

 

 

 

We made both of them to kinda explode by getting hunted on Product Hunt, with 1636 & 910 upvotes respectively.

If you're interested in riding the Product Hunt wave for your side project, we have a comprehensive guide on how to do so.

And how do you make side project marketing work for your business?”

Here are our quick tips.

Don’t: Be Overly Complex

When it comes to your side project, you want something that solves a problem. Your goal is to catch the attention and provide a benefit to potential customers.

But don’t create something so different and so complex that managing your side project becomes your full-time job.

Hubspot showed us how side project marketing is done when they did what they do best — assessing the quality of marketing — via a website grader. 💯

Their tool allows users to determine the current efficiency of their websites. The site also explains to users how their marketing could be improved — another service that Hubspot provides. 🤝

Not only did this free website grader earn Hubspot some goodwill with potential clients, it also landed the company some accolades. Most specifically, the side project was a finalist for an ad:tech award and took home a Webby from The International Academy of Digital Arts and Sciences (IADAS).

Do: Use Inexpensive Tools

Not only is side project marketing effective, it’s also can be pretty easy to implement...with the right tools.

There are tons of tools 🔨 you can use to transform the task of building your side project from exhausting to effortless.

Not only can brand new start-ups build websites to house their side projects quickly with options like Yola, Wix, and Squarespace, they can also use low- or no-cost buzz-building options like Reddit, Tumblr, Facebook and other free tools to launch their side projects.

Not only does using these tools make the process of setting up your side project easier, it also makes it less expensive — which means you’re not losing much if it ends up being a flop.

Crew.co exemplified this lesson, using Tumblr to initially launch their Unsplash project.

Tumblr was free.

It was easy.

And it was accessible.

Everything Crew.co needed to taste sweet, sweet side marketing project success. And it was success they saw, quickly at that, with a huge spike in traffic at crew.co thanks to this Unsplash launch.  

Do: Partner Up

One mistake we see companies make when launching their side projects (and why those side projects crash and burn) is because they tried to do it alone.

When Veed.me wanted to launch their side project, coverra site offering free videos for use as cover images—they secured a partner.

In Veed.me’s case, they turned to codersclan to help make the side project of their dream a digital reality.

Together, these two birthed the legitimately beautiful 🌇 — and useful. ⚙️.

And this side project wasn’t just aesthetically stunning — it was also profitable. Coverr quickly reached 100,000 unique visitors and, even more beneficial, resulted in 1,700 new email sign-ups.

Don’t: Forget to Have Fun

If you want customers to like you… really like you… you need to have some fun.

Customers will form initial impressions of your company with how you treat your side projects.

You want those impressions to be positive. So perhaps consider content that’s engaging, adventuresome and quirky.

Think your business is so serious there’s no room for fun? 👯

Well, try this on for size: How serious is cybersecurity? 🔐

Pretty darn serious, if you ask me.

But that didn’t stop cybersecurity firm Checkmarx from having some fun and launching a useful-as-it-is-engaging program called Game of Hacks.

Side note: What a clever little play on words you have there, Checkmarx.

Game of Hacks is a gamified hacking experience, allowing programmers to put their weakness identification skills to the test.

Did it work?

Yep.

Launched like a bullet, accruing 35,000 players in the first 24 hours.

And as you would expect, gaining Checkmarx some serious attention.

Side Project Today, Growth Tomorrow

With so many businesses implementing a side project marketing plan — and it works oh so well for them — there really is confounding evidence that this type of marketing is worth your time and effort.

If you’re ready to move forward with side project marketing, remember to:

  • Keep it simple
  • Use the free and low-cost tools at your disposal
  • Explore partnership opportunities
  • Have fun

By doing these four simple things, you can make side project marketing easy and effective.

Because, really, a the end of the day, we question should be less “why are you doing side project marketing” and more, “why aren’t you doing side project marketing.”

We’ve boarded the train. 🚃

Why don’t you?

Side project marketing is your ticket. 🎫

 

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

April 17, 2018 - No Comments!

Why Your Company Needs A Pre-Launch Campaign

As we recently wrote, It’s easy to get caught up in modern digital marketing tactics, but good old-fashioned marketing is unbeatable.

Take Forever21 (or any other mainstream brand name), for example. Last week they launched their new collection in collaboration with Kylie and Kendal Jenner.

Why Your Company Needs A Pre-Launch Campaign
They created a huge prelaunch hype.

By the day that the store began selling this clothing line, the girls which were supposed to buy it, already raved about it.

Pre-launch campaigns play a major role in how people will perceive your product even before they get it in their hands.

It’s true that Forever21’s success is due to the celebrities involved, and like most of us, you may not have that kind of resources.

So what do you do? And why the heck do we write about pre-launch campaigns by using Ambassador Referral Campaigns?

We have the answer to both questions. Let’s get straight to it.

What do you have in stash for early adopters?

This is a crucial question to ask.

The is no straight answer to that, but there are some options:

  • Discounts.
  • Extended product features.
  • Early access.

Note: If you want to learn more about what kind of rewards you can offer for your ambassadors, we have an exclusive guide (which we update weekly) about it delivered straight to your messenger inbox!

I think that providing discounts is pretty straight-forward, so I’ll move right to proving extended product features.

Think of something in the same lines with Dropbox providing extra space on the cloud for the more people you referred.

So, if you for example run subscription-model business with different pricing plans, you can either give early adopters the chance to use it for free or get the perks of a higher plan even if they purchase a smaller one.

Now, have you ever heard of FOMO?

Why Your Company Needs A Pre-Launch Campaign

FOMO a.k.a. Fear Of Missing Out is a powerful force.

So powerful, in fact, that simply making potential customers feel like they might be missing out on something can often move them to action.

56% of surveyed adults admit that FOMO impacts their media usage habits, for example, compelling them to look at social media again and again.

Marketers can harness FOMO by creating an impression of exclusivity through the use of wait lists, limited supply, and time limits.

FOMO is the principle that makes giving early access to users so important on pre-launch campaigns.

And  Robinhood took advantage of that principle.

As a part of their pre-launch strategy, the Robinhood team invited potential app lovers to gain invitation-only, early access to its private beta.

Instead of inviting potential Robinhood users to join a mailing list, the company appealed to its interested fans’ desire to be the first to benefit from what Robinhood had to offer.

And this offer was so enticing, that it got the attention of Hacker News, which was “Every engineer's dream in the Valley," according to co-founder Vlad Tenev.

How can you do it for your business?

Well the first step you must take is to set up your ambassador referral program, and our Milestone Referral Template is the best choice for running a pre-launch campaign for your new product.

Here's how it works.

Your participants join the Milestone Referral campaign and reach milestones as they refer more and more friends to join the campaign.

Why Your Company Needs A Pre-Launch Campaign

For example, the first milestone can be at 5 referrals, then at 15, 30 and so on.

To do a pre-launch campaign with this concept you may have the milestones to be specific dates that campaign participants are going to get access your product, starting with the date that is furthest away.

The more friends a participant brings to your campaign, the earlier they will get access.

Take a look at the following God-awful example graphic (sorry, I promise to improve my design skills):

Why Your Company Needs A Pre-Launch Campaign

The participants that refer just 5 friends will get access in late June but those that bring at least 25 referrals will get access first on May 1st.

The gamification aspect of the Milestone Referral template makes it very appealing to your campaign participants and you can get great engagement on such a campaign.

TL;DR

Pre-launch campaigns play a major role in how people will perceive your product even before they get it in their hands.

By providing extra space in the cloud for the more people you referred, Dropbox opened the way for referral marketing, and one of the best ways to get the chance to achieve similar results is by running a Pre-Launch campaign using an Ambassador program.

People like to be rewarded, but they always want more.

That being said, you can set up your ambassador referral program using our Milestone Referral Template - which BTW, is the best choice for running a pre-launch campaign for your new product.

Until the next time,
Keep being awesome 😎

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

April 11, 2018 - No Comments!

The Importance Of Copywriting in Referral Marketing

You may have developed the most enticing program in referral marketing history.

You could literally plan to fly customers to the moon and back 🚀👩‍🚀🌑 for referring friends.

Yet no out-of-this-world incentive makes any difference if your customers don’t understand how your program works.

The Importance Of Copywriting in Referral Marketing

As an eCommerce retailer, you don’t have the luxury of sitting down with customers over a cup of tea ☕ and offering a verbal explanation.

Instead, the only meaningful way to communicate the important deets of your program is through...drum roll, please...

Effective copywriting.

And producing effective copy is a three-fold endeavor. Your copy must clearly explain your program, effectively sell your program to customers and ultimately endear your customers to your brand.

Admittedly, that’s a lot to keep track of.

The Importance Of Copywriting in Referral Marketing

That’s why we’re here to help.

We want to share our top 3 copywriting quick tips.

1. Speak Their Language

There’s a time and place for high-brow content. But in most businesses, that place is not in the referral marketing campaign copy.

If you’re trying to connect with your customers (whether through the copy on your site or in your e-newsletters), stuffy, complicated language is not likely to be an effective tool.

Often, speaking too formally can leave customers feeling disconnected (at best) or alienated (at worst).

The Importance Of Copywriting in Referral Marketing

When introducing a referral program, customers must see you as a business that both values their patronage and wants to become partners. Appearing to be a lofty company that looks down upon their customers while swimming in a pool of money isn’t an approach that will get you too far.

The easiest way to avoid this perception is to speak simply, directly and colloquially in your copywriting.

Brand #Goals: Some companies — particularly those selling products that have traditionally been considered high-brow — argue that it’s difficult to maintain a professional appearance while writing copy that’s accessible.

The Importance Of Copywriting in Referral Marketing

New York Based grooming products company Harry’s boasts a traditionally formal clientele, but they have taken to speaking directly to their customer in simple, easy-to-understand speech. In fact, they are running within direction.

And we’re talking Usain-Bolt-level running.

The Importance Of Copywriting in Referral Marketing

All of the content on Harry’s website, as well as the content in their magazine, 5 o’clock (as in 5 o’clock shadow—get it? 🤣🤣🤣), speaks directly to their customers.

Their recently published five-year wrap-up, for example, begins “Phew, five years just flew by. Here, a look at our ups, downs, and side to sides...”

Now if that’s not customer-friendly speak, we are not sure what is.

2. Develop a Distinctive Voice

Do you remember the nap-inducing 😴😴, monotonous voice of the teacher from Peanuts?

The Importance Of Copywriting in Referral Marketing

Consider her an example of how not to speak to your customers.

Sending out copy that sounds like “wah, wah, wah, wah, wah, wah, wah” is not a good way to win friends and influence people.

Brand #Goals: When it comes to adopting a voice, MailChimp is making it happen.

Like, seriously. We’ve got a bit of a #BrandCrush going on.

The Importance Of Copywriting in Referral Marketing

Every bit of copy MailChimp puts out there into the universe sounds definitively MailChimp-y. 📫🐵

It’s spunky.

It’s playful.

It’s thoughtful.

MailChimp’s voice is distinctive enough that when given three pieces of text, a regular MailChimp reader could likely pick the piece that belongs to MailChimp

Which sounds like a really weird party 🎉 game 🎲, but we’re down!

Producing work that sounds definitively you should always be your goal.

Quick Tip - Don’t know what your brand should sound like? Start by listening. Listen to what’s going on in your office and to your customers. Then decide how to use what you picked up to differentiate your brand from your competitors. Pick single words or even more complex phrases to adopt as branded lingo and use them in your copy. Now you sound like your brand!  

3. Avoid Passivity

How do you want customers to see your business?

Do you want them to perceive you as weak, passive, ineffectual?

The Importance Of Copywriting in Referral Marketing

Or do you want them to see you as active, vibrant and thriving?

The Importance Of Copywriting in Referral Marketing

If you’re going for the latter, you want to avoid passive voice.

Quick refresher: If the person doing the action isn’t the subject of the sentence, the sentence is passive.

"The taco was eaten by the dog." - Passive 🌮🐶

"The dog ate the taco." - Active 🐶🌮

For the sake of your referral marketing copywriting success, it’s time to dust off those cobwebby lower school English skills and finally put them to work for you.

When content is written (did you catch that that was passive? 💯) in passive voice, it sounds stilted and is generally more difficult to for people to read.

Your content should be engaging.

Your content should be accessible.

Your content should be active.

Brand #Goals: Airbnb is a brand that’s synonymous with the word active.

Going places.

Doing things.

Experiencing life.

There’s not a passive bone in Airbnb’s body of copy.

The Airbnb blog is full of posts about people visiting new places, eating new foods and getting some serious breaks on accommodation rates.

By keeping it active, Airbnb not only makes their content more readable, they also encourage their readers to follow the leader and get out there and experience the world.

The Importance Of Copywriting in Referral Marketing

Take this sentence, for example:

“Get out on the water with an experienced captain and you’ll get a fresh vantage point on the sights—like Mt. Tibidabo and Montjuïc—and you might even spot a dolphin or a finback whale.”

Not only is this active “get a fresh vantage point”😊 instead of “a fresh vantage point was gotten,”☹️ — it also even further amps up the active feel by making the subject of the sentence you.

And, IDK about you guys, but I want to go see a finback whale. Like, right now.

Copywriting + Referral Marketing: A Match Made in Heaven

Like peanut butter and jelly.

Tea and crumpets.

Beer and peanuts.

Copywriting and referral marketing are an inseparable duo.

The Importance Of Copywriting in Referral Marketing

By:

  1. Speaking customers’ language ✅
  2. Developing a distinctive voice ✅
  3. Avoiding passivity ✅

You can improve the effectiveness of your referral marketing efforts and grow your brand—easy as 1, 2, 3.

Until the next time,
Keep being awesome 😎

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

April 3, 2018 - No Comments!

10x Growth in 2018? Part 2

I’ll start by saying that if you haven’t already read the first installment of these series, stop reading those lines and go read this, instead.

Seriously.

I’ve been introduced to Harry Potter’s universe by reading the 3rd book -don’t know why I skipped the first two books, and it’s something that I deeply regret.

You know what?

Read the 1st part of the series even if you already did.

I’ll wait for you.

Now that you are back, I don’t have to explain to you again what the article is about and we can cut to the chase.

Let’s see a few other things that will help you achieve 10x Growth in 2018.

Note: If you feel too lazy to read, we've also wrapped the whole article into a video 👇👇👇

And don't forget to subscribe to our channel 😎

Work on Funnel steps individually.

Do I have your attention?

Good.

This is pure gold people. You and I both know how it is to try to grow a business.

It gets sloppy, stressful, frustrating and confusing.

And when your team is small and your resources limited, things may turn dark. Viral Loops wasn’t always a team of 15 people.

We started small. I mean, really small.

What we did, in the beginning, was to concentrate all of our actions on the step of the funnel that mattered the most at the given time. Although now we have the opportunity to have sub-team working on several funnel steps, in the beginning, we had to focus on one.

Let’s see how the typical AARRR funnel looks like:
10x Growth In 2018? Part 2

As you can see, on the top of the funnel you have the Acquisition, followed by the Activation, the Retention, the Revenue and finally, the Referral.

During the first year, our sole focus was on Acquiring our first set of users (btw, we still have a team constantly working on Acquisition called TOFU team- aka Top Of Funnel team).

Getting initial traction is a huge bet for every business but we had to move a step further during our 2nd year.

We invested in making the product better, thus made our engineering team bigger, and also tried to optimize our customer support by hiring talent that not only could help customers use our product, but also manage challenging situations.

Having a better product and customer support, helped us improve our Activation, Retention and (the super valuable to the life of the company), Revenue.

Last Q, we decided to make an opening to our Referral step and that’s why we created our own Ambassador program.

Start from the funnel step that’s the most valuable to your business, optimize it, and then move further.

Retention.

I bet you’ve read a lot about to acquire a ton of users/customers. Actually, we are so much force-fed of this concept to the point that a lot of us thought that acquiring customers is a synonym for growing.

Well, it’s not.

Over the past 4 years, I had the opportunity to talk with numerous people of companies that take their growth game seriously. Their answer as to where growth really comes is retention.

The Pareto principle (aka the 80/20 rule) comes again into play as, according to Gartner Group, 80% of your company’s future revenue will come from just 20% of your existing customers.

“But, how do I know if my I have a good retention rate?”

You have to build a retention curve. If the retention curve is parallel to your time axis, you’re good to go.

However, in case your curve crosses the axis, you should start reconsidering your approach or even the product itself.

Here are a few principals that will help you to improve your customer retention rate:

  • Utilize user feedback.
  • Get personal and stay in touch with your customers.
  • Have stellar support (we’ll elaborate on that further into the article).
  • Offer more to customers than you promised.

You need to understand that once you lose a customer, there’s a 90% chance of them never coming back. Be proactive.

 Pro tip:
Build different retention curves for different sets of users. While your overall retention rate might suck, there’s a chance that a certain set of users is performing really good.

You can use that information to change your retention strategy accordingly.

Customer Support.

Allow me to ask you a question;

You’re on a call with a company’s customer support line. You’re sitting on your desk, you have some friends or colleagues around and you are tired and hungry.

While the person on the other side of the line is trying to help you, you turn to your friends and let them know that you’re starving.

A few moments later, the person on the other side of the line informs you that there’s a pizza on its way to you.

“But, how?”, you asked.
“It’s on us”, the customer support says.

Now the question is, is there any chance that you are going to use another similar service ever again?

I guess not.

This is a true story; During a marathon troubleshooting session, a support engineer of Rackspace heard the customer was hungry, so she ordered them a pizza!

The story inspired Rackspace to brand their support as Fanatical, created a ton of buzz online, and surely made a customer very happy.

10x Growth In 2018? Part 2

Be like Rackspace.

Launch, Launch, Launch!

Do you know what’s the biggest compliment I’ve ever received about my work?

When we launched one of our latest features on Product Hunt, someone left the following review:

“ViralLoops is a good product with infuriating marketing. Trying to ride the ProductHunt wave over and over again by releasing these little pages and then submitting to ProductHunt”

10x Growth In 2018? Part 2

That was my moment of glory; the moment I knew I’ve done my job in the desired way.

“Infuriating Marketing”.

It’s true; we are riding the Product Hunt wave again, and again, and again. And we will do it one (or ten) more time if needed.

It’s easy to get caught up in modern digital marketing tactics, but good old-fashioned marketing is unbeatable.

Take Forever21 (or any other mainstream brand name), for example. Last week they launched their new collection in collaboration with Kylie and Kendal Jenner.

They created a huge prelaunch hype.

Based on the same principle, we decided to handle each of our new features as an individual launch, and we choose Product Hunt as the main platform to do it.

Here are some of our best launches so far:

10x Growth In 2018? Part 2 10x Growth In 2018? Part 2 10x Growth In 2018? Part 2
 Pro Tip:
If you’re interested, we created a full hands-on guide on how we got 900+ new users and 20,000 uniques in 2 days in Viral Loops.

Each opportunity for launching a new feature or product gives you the ability to establish your company’s brand on your users, plus acquire new ones on the road.

Before you go

That’s the end of 10x Growth series.

If you made it this far without reading part 1, you can find it right below:

10x Growth in 2018? Part 1

We’re dying to know your thoughts about the guide, so feel free to add them to the comment section below.

Until the next time,
Keep being awesome 😎

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

March 27, 2018 - No Comments!

10x Growth in 2018? Part 1

You clicked! Did you just become a clickbait victim?

Relax; you didn’t.

Although you stumble upon articles with a similar title more often than Dennis Rodman rebounded throughout his career, I swear that this piece is based on facts.

Don’t get me wrong; I don’t claim that I offer a magic recipe. 🎩

But, in this- 2 part series, I’ll try to cover as much as possible, about the things that helped us achieve that amount of growth in 1 year.

In this (and the next) article, you’ll find things you can apply to both your mindset and marketing strategy.

Note: If you feel too lazy to read, we've also wrapped the whole article into a video 👇👇👇

And don't forget to subscribe to our channel 😎

Branding

Why do you prefer Adidas over Nike, and vice versa?

Branding. 💪

Why people form lines in Supreme stores in order to grab whatever they can, regardless if it fits them or not?

Branding.

As The Balanced explains, The objectives that a good brand will achieve include:

  • Clearly, delivers the message.
  • Confirms your credibility.
  • Emotionally connects your target prospects with your product and or service.
  • Motivates the buyer to buy.
  • Creates user loyalty.

Talking is good, but what happens when it comes to acting? Building a brand identity is a long game.

It will probably take years.

The truth is that you have to start from the basics:

👉 Fix your copywriting.

The line between a comedian and a fascist is often drawn by the way they put words into play. You should lock in a certain way you speak about things.

Imagine a rapper from the hood speaking like a 5-star hotel receptionist; everybody would instantly assume that the rapper is lame (even people that never lived in the hood).

👉 Get your design together.

Whether we like it or not, our products serve a certain aesthetic. Your design should communicate that.

Images are powerful and first impressions are everlasting. It doesn’t have to be beautiful; it doesn’t have to look expensive.

It has to be what it has to be.

The importance of design in branding and marketing, in general, is huge:

  • Design communicates the brand.
  • Good design raises visibility.
  • Design drives conversions.
  • Design reinforces messaging.

So, (if you don’t have one) hire a designer already.

Experimentation

Chances are that you want to grow your business (duh!), and in order to do so you need 2 things:

  1. Iron will,
  2. and a growth plan.

I’m not going to teach you how to build your growth plan here (I’ve already created a course about that), but I will show you how iron will can get you closer to your goals.

Planning experiments and testing in high tempo is not an easy job.

BUT,

The community of GrowthHackers.com is an excellent example of how high tempo testing can skyrocket your results.

As it’s a community, GrowthHackers’ main key metric in the number of monthly active users.

As you can see in the following graph, they managed to nearly double their monthly active users in 11 weeks from the moment the starting testing in high tempo.

Sean Ellis points, it’s important to run as many experiments as possible in a given timeframe, as you will get more insights, in a quicker manner, about what drives growth for your product.

In order to discover the right experiment you first have to explore, which translates into running more and more experiments.

Consistency

How many times did you start something only to stop after a few weeks (or days)?

Most of the platforms you leverage in order to spread awareness for your business, use some sort of algorithm to serve content to their users.

Engagement is always a strong aspect of these algorithms, but how do you attain engagement when no one knows you?

The answer is repetition. People must see you again and again in order to connect the dots.

Being new in a niche desperates a lot of folks. It’s the number one reason for giving up.

The bright side is that you have the luxury of making mistakes.

Be consistent in language, design and in the rhythm you put your work out there. Pick a tempo and stick to it.

If the Kardashians made it with no talent at all, considering your skills and work ethic, you can do it too.

Networking

It doesn’t matter who you are, what you’re doing, or what brought you here. What matters is who you know.

Funny story, a few months ago I started my fresh Instagram account and I decided my whole focus would be on video.

I try to work as much as possible for it, but growing an account organically is not so easy nowadays.

Then one day while attaining a photoshoot, I was approached by a lady who asked me:

“Do you want to become an influencer?” (Whatever “influencer” means in 2018).

I explained what my plan is and showed her my Instagram account. She took a picture of it, told me that we will be in touch, and left the set.

Obviously, her question triggered my curiosity, so I asked what her deal is. It seems that this lady is the middleman between brands and celebrities in my area.

It’s surprising how one acquaintance is capable of transforming a career.

In Viral Loops, we utilize networking as much as possible. Every connection, brings a new one, and every new one might (and had) land you an opportunity to be a speaker at a niche event- where you’ll make even more connections.

More specific Savvas (our CEO), had the opportunity to speak at some groundbreaking conferences:

  • Growth Summit
  • Growth Marketing Conference (US)
  • Growth Marketing Conference (SK)
  • Growth Revolution (A)

All due to networking.

Content Marketing

I don’t know why I still have to point out the importance of incorporating content into your marketing strategy.

But I will do it. Again.

Instead of bringing statistics (which bore me to death), I will present a recent story (I love a good story) that happened to watch as it unfolded in real time.

I’m into video and photography, and since I never had a teacher, Youtube was (and still is) the main source of knowledge on these subjects.

During another “educational” session on the beloved platform, I stumbled upon Peter McKinnon. He gained my subscription almost instantly.

3 Reasons:

  1. Great video quality.
  2. Excellent presentation.
  3. Outstanding content.

But how my story connects with growing a company?

Peter was a wedding photographer until he started his Youtube Channel. He left his job to focus on creating content for his channel.

When I discovered him, he was at 20K subscribers (or maybe a bit more than that). A few months later he got his 1st MILLION subscribers.

Overall, it took 9 months.

Obviously, a lot of luck came into play, but it was just the cherry on top. There was also top performance, presentation, and talent.
Whatever it was his content draw the attention of influential figures like Casey Neistat & Gary Vaynerchuk, and I don’t think that Peter is going to shoot weddings again anytime soon.

Referral Marketing

Why referral marketing?

I would say because it’s a marketing channel based entirely on your product and it doesn’t rely specifically on any other channel.

Then, I would provide extra support to my argument by saying that word of mouth is the primary factor behind 20% to 50% of all purchasing decisions and that word of mouth is 10x more effective than traditional advertising, as people are really sick and tired of being pushed to buy things.

In past few mounts I’ve written more than enough articles about referral marketing, so whether you want to grow your e-Commerce store or create an Ambassador program for your business using referral marketing, I’ve got your back.

Btw, Viral Loops has its own Ambassador program and we offer the best swag that your beautiful eyes have ever seen.

Before you go.

That’s the end of the 1st part.

I know that I didn’t include as much technical stuff as you may want, but we have to learn how to walk before we are able to run.

I promise that you’ll find what you need in the next article.

Until the next time,

Keep being awesome 😎

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

March 21, 2018 - No Comments!

4 Mistakes That Kill Your Referral Marketing Campaigns

They say to err is human.

4 Mistakes That Kill Your Referral Marketing Campaigns

No big deal if your error is missing a typo when editing your business cards and having to reprint them. ☎️📧

Or ordering 20 boxes of paper when you meant to order 2. 🖨️📄

But when you’re running an e-commerce startup or small business, some errors can have serious financial ramifications.

Ultimately, errors often mean lost profits.😭

One common marketing technique that’s prone to errors is referral marketing.  

Don’t get me wrong—an effective (read: error-free) referral marketing program is a surefire way to gain customers and boost sales.

Customers are, after all, four times more likely to buy a product recommended by friends or family.  

But if you’re looking to secure some profitable referral buzz,  🐝 do yourself a favor.

Take a look at the most common referral marketing mistakes we see and how you can successfully avoid potential pitfalls that could cost you both money, time and loss of potential sales — neither of which you likely have to spare.

Selecting Boring Incentives

To develop a successful referral program, you must tempt customers with rewards attractive enough to entice them to take the time to log on to social media and actually refer potential clients to your business.

And without spending a fortune. 💰💰💰

One of the biggest referral marketing mistakes we see, is companies (from big businesses to fledgling e-commerce sites) trying to save a buck as they attempt to entice customers with lackluster incentives.

Let’s face it. You’re not going to gain many new prospects offering customers a logoed stress ball or free promotional pen. 😴 💤

How much excitement do you think these bland offerings will elicit?

#SpoilerAlert. Not much.

 4 Mistakes That Kill Your Referral Marketing Campaigns

Do this instead: Give customers what they really want. And be willing to spend some money to do it.

4 Mistakes That Kill Your Referral Marketing Campaigns

Gilt did this masterfully, developing a comprehensive insider program to encourage referrals.

To appeal to their broad customer base, Gilt didn’t just go with one incentive but instead established a tiered system of rewards including everything from free merchandise to insider access to their best flash sales.

Complicating the #$&! Out of Your Program

You have only seconds to get the details of your referral program across to your visitors.

Some stats to consider:

The average webpage visit lasts less than a minute.

Readers spend between 15 and 20 seconds per individual email.

4 Mistakes That Kill Your Referral Marketing Campaigns

You don’t have much time to share the details of your program. Between 15 seconds and a minute. Take much longer, and you can almost guarantee a New-Yorker-style “fuggetaboutit” from customers.

The longer your explanation, the less likely your customers will understand and participate in your campaign. In addition, developing a program that’s too complex can also make it look like you’ve got to hide.

Fine print for days leads customers to wonder...am I being played?

4 Mistakes That Kill Your Referral Marketing Campaigns

And you’re certainly not going to get a customer referral from someone who’s suspicious of your intentions.

Do this instead: Keep. It. Simple.

E-commerce company, Robinhood, kept it simple – and won big-time – as they prepared to launch in 2017.

✅ Their pitch was clear and uncomplicated – $0 commission stock trading.

✅ Their process was streamlined – simply sign up with your email address.

✅ Their intentions were direct – customers only had one option – opt-in.

✅ Their follow-up email was automatic — ensuring customers felt the love. 💓

By making it easy for customers to sign up and share their referrals, Robinhood got what they wanted – a bank of potential clients ready and eager to use their product upon launch.

Putting it on Autopilot

Your referral marketing strategy is not something that you can set and forget. ⏰

If you want your program to translate to sales, you need to review, revisit and revamp (if necessary) on a regular basis.

Failing to review your program is one of the biggest mistakes we see. It could mean that you’re tossing money out the window, continuing to fund a referral program that’s not doing much to bring people your way.

Which, basically, means you’re burning cash.

4 Mistakes That Kill Your Referral Marketing Campaigns

Do this instead: Before you launch your program, develop a follow-up plan for assessing its effectiveness.

One company that got that right is Airbnb.

They established six specific metrics to track the ongoing health of their program.

By setting success measures from the start, Airbnb kept all stakeholders in the loop and ensured everyone was rowing in the same direction. 🚣‍🚣🚣🏽‍

Pro Tip - Conducting ongoing assessments is decidedly easier if you use a robust referral marketing software to systematically track the health of your program and deliver up-to-date data to you when you need it. 📊

Giving Up Too Soon

You want sales…

And you want them now.

So when you see that a program you launched two weeks ago isn’t bringing in the millions you hoped for, you feel compelled through throw in the towel.

4 Mistakes That Kill Your Referral Marketing Campaigns

The unfortunate truth of the matter is that results take time.  

It doesn’t matter if what marketing strategy you’re implementing. Whether you’re trying email marketing or starting a simple campaign to increase click-through rates, marketing programs need time to bake. Be consistent and tweak your program...but don’t give up.

Do this instead: In order to avoid falling victim to this common mistake, you need to undergo a complete paradigm shift.

4 Mistakes That Kill Your Referral Marketing Campaigns

Don’t think of your referral marketing efforts as a quick fix that will patch up the holes in your company. Instead, think of it as an ongoing system that will continually feed your company a healthy diet of new customers.

That’s what MailChimp did, fulling investing in this method of marketing and continually reinventing their referral program — with snazzy new incentives.

In the 17 years since MailChimp launched, referral marketing made a major difference.

If MailChimp had given up the first time someone wasn’t as enthusiastic about the prospect of winning a cat 😺 hat 🎩 as they had hoped, none of this would have happened.

With time and effort, though, referral marketing can produce the growth you seek.

It happened for MailChimp.

It can happen for you.

TL;DR

Let's recap. If you want your referral marketing campaign to live up to its true potential, you MUST NOT:

  1. Select Boring Incentives.
  2. Make your referral marketing campaign complicated.
  3. Put your campaign in autopilot mode.
  4. Give up too soon!

The devil's in the details. As long as you pay attention to avoiding the aforementioned mistakes, you're- more or less, good to go!

For the rest (meaning, building and running your referral marketing campaign), you have our assistance😎

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

March 12, 2018 - No Comments!

Why We Built Viral Loops Pages & How To Use Them

If there’s one thing I’ve learned as a marketer, it’s that you have to move fast.

Trying to build a landing page without having some serious coding skills can become a nightmare (if you’re like me), and you can end up spending a week on something that you really shouldn’t, instead of focusing on what matters the most:

Running the experiment.

Since we started Viral Loops, our goal was to remove all the obstacles and allow our users to focus on the core value of our product; Which is to make referral marketing easy for everyone.

That’s why we integrated inside Viral Loops a robust solution to build landing pages for your campaigns in a quick and easy manner; Viral Loops Pages

How Viral Loops Pages Work

In order to build your campaign’s landing page with Viral Loops Pages, you have to login to your account and choose to create a new campaign.

Note:

In case you don’t see the same screen as the one in the image above, it’s because you’re not using Viral Loops for the first time -BTW, thank you for that!

In order to see it, all you have to do is to press the “Let Us Guide You” button on the Template Selection screen.

After you select the type of campaign you want to create, you’ll be requested to choose your rewarding system and asked whether you have a website for your campaign, or not.

In the latter, make sure to choose that you DON’T have a website.

Right after that, you’ll be redirected to our Campaign Wizard where you have to fill all the important info for your campaign.

At the “Info step”, you have to check the checkbox that states that you don’t have your own website.

From there, you can proceed with the designing the elements of your campaign like:

  • Designing your widgets.
  • Setting an expiration date for your campaign.
  • Managing your integrations
  • Setting your booster campaigns
  • Etc.

You can start creating your referral campaign landing page, in the “Installation” step of the wizard, and you can do so by selecting “I’ll use Viral Loops Pages”.

You’ll be redirected to the page where you can view your campaign’s URL. In order to open the page editor, you have to click on the “Edit the Campaign Page” button.



This will get you to the Page builder, where you can edit your page:

  • Sections.
  • Meta Tags.
  • Social Media.
  • Typography.
  • Page Integrations.

Sections

From here you can change parameters like your page’s header, footer, and the main body.

You can customize the colors and images appearing in all the different sections of your page, respectively.

For example, you can change (or completely remove) your main body background image, add an image with your referral rewards, edit your CTA button, or change the Headline and the subtitle.

Meta Tags

Ranking your campaign in search engines is really important. That’s why we added the ability to add your meta description for your page.

In addition, we offer the option to upload your custom Open Graph image and title. Note that the image uploaded here is the one that will appear when someone shares your campaign to a social media platform like Facebook.

Social Media

I don’t really have to mention the importance of having your social media account connected with all your digital properties.

From this menu on Viral Loops pages, you can add all your social media accounts. For now, we offer the option to add your Facebook, Twitter, Instagram and Youtube channel, just above your footer.

Typography

As a team, we are result driven and design oriented. Typography is a huge aspect of good design and that’s the reason we made sure that when you build your landing page with Viral Loops pages, you’ll be able to choose among 4 simple (yet beautiful) fonts for your Headlines and subtitles.

You are also free to edit the font size and color for every typography element on your page.

Page Integrations

Here you have to be cautious: This section of the page builder is not the same as your campaign’s integrations.

From here you can add your Universal Google Analytics ID in order to track your campaign’s page, and also add your Facebook Pixel ID so you can retarget your visitors (or target their friends) on Facebook

TL;DR

If you don’t have time reading the article -or you’re just the visual type, we prepared a video that shows how to use Viral Loops Pages step-by-step.

In a few words, Viral Loops Pages is a solution built by our team in order to provide a quick solution to those of you that want to run a referral marketing campaign and don’t want to get their hands dirty with development.

You can customize all the core elements of your landing page, and get your campaign up and running in just a few clicks.

In case you have questions about how Viral Loops Pages works, let’s discuss it in the comment section below.

Until the next time,

Keep being awesome 😎

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

February 23, 2018 - No Comments!

Become a Viral Loops Ambassador

It’s official fam! 🔥

Viral Loops’ Ambassador program is alive and kicking.

After spending a ton of time to find the proper rewards, it’s finally live and you can finally start referring your friends to get all the amazing stuff we prepared for you. 😎

How it works

The process is very simple and similar to Product Hunt’s Ambassador Program (also built with Viral Loops).

All you have to do is to sign up for a new account and start referring your friends.

If you are already a Viral Loops customer, you can start referring your friends by going to “Invite” on the top menu of your account, after signing in.

So, from the moment you’re signed up for Viral Loops, you are assigned to a unique (like you) referral link, which you can share via email, social media, or by writing it down to a piece of paper and passing it to a friend (no school like the old school).

The more friends that sign up for Viral Loops using your unique link, the closer you come to reaching one of our milestones, thus grabbing a reward. 😍

Note: When you reach a milestone we immediately ship your reward and get to keep all your referrals! That way you can just continue to the next milestone.

Our Rewards


When the team sat down to talk about the rewards of our Ambassador Program, we knew exactly what kind of rewards we DIDN’T want to give.

And what we didn’t want to give was t-shirts that no one would like to wear out of their home.

That’s the reason we decided to find someone amazing to create custom designs for all the swag we provide to our ambassadors. 🤩

He goes by the name “Couple Of Doom” and you can check his work on Behance & Instagram.

Let’s take a look at our rewards:

Become an official Viral Loops Ambassador & grab the Ambassador Referral Campaign playbook -- 1 Referral

Grab x3 Puggybot Stickers -- 5 Referrals

Rock our awesome Puggybot Tshirt & get 20% lifetime discount on Viral Loops -- 15 Referrals

Flex our 3-Pair Puggybot Socks -- 25 Referrals

Get 1 Year of Viral Loops for FREE -- 50 Referrals

Are you still here?

Really?

If you want to become a Viral Loops' ambassador and start rocking the amazing swag we prepared for you, all you have to do is to sign up now for our ambassador program.

In case that you have any burning questions, I'll be happy to answer everything in the comment section below!

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶