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December 15, 2017 - No Comments!

Why word of mouth, not paid ads, is the future of marketing

The first question that emerges when discussing any possible solution to a problem is ‘why?’

Why virality and word of mouth?

I would say because it’s a marketing channel based entirely on your product and it doesn’t rely specifically on any other channel.

Then I would provide extra support to my argument by saying that word of mouth is the primary factor behind 20% to 50% of all purchasing decisions and also it’s 10x more effective than traditional advertising, as people are really sick and tired of being pushed to buy things.

Paid advertising is almost dead.

Relying on ‘rented’ space to acquire loyal customers, is a risky practice.

Plus, by increasing virality,  you decrease your CPA as more people get to use your product by keeping your marketing budget at the same level.

I bet that you hear a lot about the power of word of mouth. But what is it really?

Word of what?

Word of mouth is a phenomenon where people love something so much, they just cannot stop boasting about it, until everyone gets to try it. And if anybody has something bad to say about it, then these passionate fans are able to go full berserk in order to protect it.

Why word of mouth, not paid ads, is the future of marketing

It sounds stupid, but it happens.

Let’s see 4 simple things- at least in theory, you can do to generate word of mouth for your product:

  1. Have a great product, meaning that your product should solve a problem even for a small niche and actually work the way it’s supposed to.
  2. Keep your customer support in high priority. Humans love being treated well!
  3. Build communities! The big bang of the internet happened not because of products but because it offered the ability to people to finally belong somewhere. Building a community is vital, and if you ask me, it’s better to start building one for your niche even before having a product to sell.
  4. Love your customers. Help them in any way that you are able to! If you have a saas product, you can write a case study about them, or just support them by buying something they sell.

Actually, about customer support, I have a funny story.

During a marathon troubleshooting session, a  support engineer of Rackspace heard the customer was hungry, so she ordered them a pizza! How can the customer resist to not talk about this?

Another funny case is Shazam. Its users didn’t even have to talk about it!

When scanning for a song using the app, they would hold their phone near to a speaker. That, of course, raised the obvious question around them:

‘Dude what are you doing?’

The power to create curiosity is more powerful than words as curiosity is integrated into our DNA.

Virality Vs. Word of mouth

So, what’s the difference between virality and word of mouth?

Virality is a phenomenon where people spread the word about an offering, in the context of using it, rather than loving it, which is what happens with word of mouth.

In other words, virality has always to do with some sort of reward. Love, on the other hand, is unconditional.

Why word of mouth, not paid ads, is the future of marketing

I have 2 examples for you:

Kickstarter leverages user campaign for virality, as when a campaign creator spreads the word about his project, he helps Kickstarter reach higher user adoption.

The same mindset applies to product hunt. When a hunter submits a  product, both the hunter and maker spread the word about it,  bringing in more people in the platform.

Now, we know that both virality and network effects lead to growth but they are not the same by any means.

Eventbrite, for example, uses virality but not network effect, as in order for the organizer to get more registrants for their event, they have to spread the word in other platforms and external networks.

On the other hand, a platform like LinkedIn is designed to use network effects as you have to be a LinkedIn member in order to connect with other people through it.

As you can understand, virality is a business design problem and not just a marketing strategy. You have to make it part of your business model in order for it to work.

Now, there are 2 types of virality which I will explain and I’ll also give you some examples to get inspired by how you can get them to work for you.

First, we have Pull Product Virality (PPV), product virality where existing users require people in their network to join to gain value out of a feature.

You can see that type of virality on an app like Splitwise where you need friends on the product to input money owing and money lent. Or, with Whatsapp where you should have your friends and family in to communicate.

Snapchat also works the same way because need friends in Snapchat to see snaps and be seen.

Then, we have Distribution Product Virality (DPV), product virality where existing users spread awareness of a product to their network.

Instagram’s cross-posting was a game changer for them; You can share your photos on Facebook and Twitter and even non-users will get in.

The same thing happened in Facebook’s early days.

If a tagged friend wasn’t on Facebook, she would receive an email prompting her to create an account.

Why word of mouth, not paid ads, is the future of marketing

How to measure Virality

The way that someone can measure virality is through the calculation of viral coefficient or the k-factor.

The k-factor is the total number of registrations per unique inviting user.

So, if 1 in 5 of your users will successfully recruit a new user in their first month, your viral factor is 1/5 = 0.2, and our initial 5,000 users will recruit another 5,000 * 0.2 = 1,000 users in month #1.

I will get you out of the trouble to look for industry benchmarks on that by saying that for a consumer internet product, a sustainable viral factor of 0.15 to 0.25 is good, 0.4 is great,  and around 0.7 is outstanding.

But here’s the problem:

When our viral factor is less than 1, we acquire users at a decreasing rate until we grow no more.

That isn't an outcome that anybody wants, so is there something we’re missing?

Yes! We are missing all of the other channels with which you can acquire users like the Press, direct traffic, inbound marketing, paid advertising, SEM, SEO etc.

You see it’s truly rare to attain a viral factor of more than 1.

As I told you, you can measure virality by using the k-factor, but this is just an indicator of how your referral marketing works.

In order to see how virality affects your overall growth, you have to take into consideration your amplification factor.

Why word of mouth, not paid ads, is the future of marketing

The number of users acquired through non-viral channels by our amplification factor will reveal the real growth of your user base.

You can calculate the amplification factor by dividing 1 by the result of subtracting of your viral factor from 1.

In case I messed you up, you can see the equation in the image above.

Apart from your main marketing funnel, you can have multiple sub funnel, and your viral loop is no exception.

You should treat your viral loop as a funnel with several stages that can be optimized, so as to maximize your viral factor.

Here’s a basic anatomy of a viral funnel:

  1. The top of the funnel is the step where the user becomes aware that she can invite someone.
  2. Then the second step is where the users submit the invite form.
  3. The third step includes them sending the actual invitation.
  4. Then the fourth step is where the invitee gets the invitation
  5. The fifth and last step is when the invitee accepts the invitation and registers.

Why word of mouth, not paid ads, is the future of marketing

 

TL;DR

  • Paid advertising is rented space.
  • Word of mouth is the primary factor behind 20% to 50% of all purchasing decisions.
  • Virality and Word of mouth are not the same thing.
  • In order to see how virality affects your overall growth, you have to take into consideration your amplification factor.

I think this article gave you enough arguments, as for why Virality & Word of mouth wins over paid advertising. I'm curious to hear your arguments about the subject, so hit me us up in the comment section

December 8, 2017 - No Comments!

6 Ways To Grab More Participants For Your Referral Campaign

Whether you want to increase your sales or push your brand’s awareness on a new high, a referral campaign is always a wise choice in order to broaden the top of your marketing channel.

So, let’s say you build your referral campaign; now what?

People flood your page and you get millions of participants. Yeah, right.

It almost all occasions, it doesn’t work like that.

There are thousands of referral campaigns that might interest you, but you’ve never heard of them.

So, how do you make sure that your referral campaign lands on as many eyeballs as possible;

And how do you make sure that you’ll turn the simple visitor to a participant?

I got your back fam. 💪

Here are 6 ways to grab more participants for your referral campaign.

1.Give your existing customers an extra push

The best way to ensure that your campaign will get the number of participants it deserves is if people are sharing it.

Your customer base is far more likely to become your early ambassadors, so why not give them a boosted incentive to do so? If they truly enjoy your product/ service, they are more likely to recommend it to their friends.

In case you’re running a milestone referral campaign, you can instantly reward them for getting in your program by giving them a headstart in comparison with non-customers.

2.Make it really easy to share

Less is more, they say.

Obviously, if you’re about to spam users with a bunch of nonsense before they are allowed to share your campaign, most probably they won’t.

2 steps are enough:

  1. Sign up step
  2. Sharing step

You can allow users to signup by email or social media account, but in the sharing step, you must be really cautious.

People actually like to have a limited amount of choices; that way they don’t have to think.

So, apart from a clean an understandable UX design, try to keep the sharing options to the minimum.

Email is a to-go choice and you should also add 1 or 2 choices for social media; mostly the ones where your game is stronger. That way you ensure that people will share your campaign in places where you can support your level of awesomeness.

Pro tip:

Dropbox used the best invitation hack I’ve ever witnessed.They offered the option to sync your contacts from Gmail, AOL, Yahoo!, etc.

BOOM!

3.A 2-side reward always wins

If you are running a referral campaign for an eCommerce, a great tactic to follow is to offer 2-sided rewards- that way both the referrer and the referred have something to gain.

This is exactly what Airbnb did by offering $25 discount for accommodation booking to both sides. This referral program became known as the ‘altruistic referral’.

Actually, Airbnb tested 2 variations for their referral campaign:

  1. Variation A was based on single-side reward offering 50$ to the referrer.
  2. Variation B offered 25$ to both the referrer and the referral.

The results of their experiment showed that Variation B brought 25% more referrals than Variation A.

4.Put it everywhere.

This is pretty obvious, right? You should demonstrate your amazing referral campaign on any of your digital properties.

You can start by putting banners on your website and blog. If you’re running an app, send your users a notification. In case you have the budget, you can also run a sponsored post on Facebook.

Note, that in Facebook ads, it’s better to go with videos.

Try to capture in a few beautiful seconds all things that your referral campaign has to offer- and please, show your face; it’s important!

In case your wallet doesn’t allow you to spend on ads, you should probably prepare your Facebook audience for your campaign.

A great way to do so is by gathering messenger subscribers using a bot from a service as Manychat.

Recently, I created a bot for my new venture, Growth Hacking University that subscribed people on our pages messenger when they commented on a certain post by using a given keyword.

I've also made a video explaining how I did it:

5.Up your follow-up game

When I started working as a marketing consultant, I was doing nearly anything for our newly founded company.

I was writing articles to attract leads, I was a sales guy and a consultant.

Sales were always hard for me because I felt like I was pushing people to finally buy. I hated follow-ups. The sad truth is that following up is the only way to close a sale.

The same mindset applies to your referrals.

The only way to make people refer to their friends and colleagues is to communicate to them a sense of urgency to them. No one wants inactive users.

Just email them to show them how close they are to achieve a goal, or consult them on how to get closer if they need to.

6.Sneaky remarketing

This is another brilliant way to follow up, without spamming their inbox. You can set a retargeting pixel on the page after the user signs up.

After that, you can create some beautiful ads to run only to users that are not so active.

A good tactic is to incentivize them by giving them a boost like the one that I described in the first section of this article.

TL;DR

Just by launching a referral campaign for your business doesn’t ensure that people will fight each other to get on-board. The good news is that there are 6 things you can do, to get the maximum number of participants possible:

  1. ‘Boost’ your existing customers.
  2. Make it easy to share.
  3. Use 2-side rewards.
  4. Announce your campaign on all your digital assets.
  5. Follow up inactive referrers.
  6. Retarget users to incentivize them to refer more friends.

Now it’s your turn to rock.

Cheers 😎

 

November 17, 2017 - No Comments!

How Robinhood Got Nearly 1 Million Users Before the Company Even Existed

It’s a tale as old as time.

How Robinhood Got Nearly 1 Million Users Before the Company Even Existed

No, not that one.

This one:

  1. You get an idea for a revolutionary product or service.💡
  2. You launch the next big thing on your website. 💻
  3. You invite your family, friends—perhaps even your LinkedIn network —to download your app or buy from your store.
  4. Despite your efforts, your launch ends up being less “big thing” and more small potatoes.

🙈

Read more

September 8, 2017 - No Comments!

Free Webinar: How to kick ass with referral marketing

You may have already seen it somewhere; in case you haven’t, I’m talking about our very first webinar. We’re hosting it on a weekly basis (every second Wednesday at 9 am PDT) focusing on the truth about viral & referral marketing.

How to kick ass with referral marketing. 🤘

Why you might want to watch the webinar in the first place? But, you’ll learn more about referral marketing and how you can integrate it into your marketing strategy.

The most important aspect of this broadcast comes into play right after the whole lecture thing comes to an end.

I’m talking about the live Q&A.

Our customer success manager, Helena, will be available to answer any question you might have about referral marketing and campaigns. Since she’s responsible for helping our customers to pick and set up their campaigns, we couldn’t think of anyone better for making things clear for any of you.

In a sentence, we'll break down everything your marketing team needs to know.

What are the topics covered in the webinar?

Why referral marketing is a new superpower

This is the key question; the ‘why’. Why it’s crucial for your business to acquire new customers with viral and referral marketing?

Just think that ads need to be really well thought and targeted, but as if this wasn’t enough more and more users have adblock enabled. Referral marketing a new way to acquire customers for your business.

viral loops webinar

How viral loops can help you get more referrals

Don’t think viral marketing as a marketing tactic or a growth hack. Viral and referral marketing is a scalable untapped marketing channel for your business.

Every business is different. The same applies for referral campaigns, as there’s no such thing as ‘one size fits all’ here. With our guidance, you’ll be able to pick the right type of campaign to acquire new customers or turn your existing ones in ambassadors.

viral loops referrals

How to incentivize people to refer friends

We will show you some tips for a successful referral marketing campaign as well as some KPIs to track in order to be able to optimise it and get more word of mouth.

The big truth to be told is that in order to make people refer their friends you have to offer the suitable reward for them. But how can you know which is the right one?

That’s exactly why we’re here!

viral loops webinar harrys

Success stories

Most of you have probably heard of Dropbox’s famous referral program or Airbnb’s.

If you search on Google you’ll find a ton of case studies and articles about them.

So, in this webinar we won’t talk about these.

We will give an extensive look on how industry leaders like Jet, Harry’s and Vision Mobile used referral program to build and audience before launching, or to spread the word for other types of campaigns.

webinar viral loops jet vision mobile harrys

Come say hi!

As I wrote in the beginning, after the main course of the webinar you’ll have to opportunity to ask us anything about referral marketing (or just say ‘hi’).

We’ll be more than happy to have you with us!

Cheers 🙂

July 7, 2017 - No Comments!

How to get started with Viral Loops

After creating an account in Viral Loops and starting your 14 days trial period, the first you'll encounter will be the page with all of our templates!

Our powerful technology lets you run referral programs, viral giveaways and pre-launch campaigns on a single platform.

Our templates are inspired by perfect referral programs that successful companies, such as Dropbox, Airbnb, MailChimp, and Gilt, have run and achieved viral growth.

All our templates include the “refer”/invite a friend factor. Still, what we call a referral program is the canvas for a campaign creation that aims to customer acquisition and Customer Acquisition Costs decrease and it’s supposed to last longer on your site than a competition or a pre-launch campaign.

Caution: Before selecting your template, make sure it’s supported by your platform. The following diagram will make your life much easier:

Also, you should check which features are available per platform:

Our Referral Templates

The Milestone Referral

Inspired by Harry’s and the Hustle

You might have heard how Harry’s gathered 100,000 emails in one week pre-launch: They created a referral pre-launch program where a single referrer could invite up to 50 friends in order to unlock different prizes, as she refers more friends and reaches milestones.

This adds a gamification concept to the referral program that seems to work pretty well with millennials.

With this template the rewards could be anything that you already sell in case of an e-shop or any other kind of swags that have nothing to do with the service you provide like the Hustle did; or even just a title, such as official ambassador or superfan of your product/company.

The e-Commerce Referral

Inspired by Gilt

 

Designed with e-Commerce stores in mind, this template offers easy integration with leading e-commerce platforms, such as WooCommerce and Drupal Commerce.

You can see how it looks live. 

Invitee follows a referral link back to your store so that can get a coupon code for a discount towards their first purchase. When they purchase, their referrer also gets a coupon for their next purchase. Simple as that!

Refer a Friend template

Inspired by Dropbox

We all know what Dropbox is doing with their referral program: When an invitee signs up, both the referrer and the invitee will get 500MB of free space in Dropbox. You could now set a referral program that tracks sign ups and just pick a different reward.

Online to Offline

Inspired by Live True London

You can use one of our referral programs even if you don’t sell online. This is similar to the e-commerce referral program but with extra settings for your offline store.

We got inspired by Live True London and here you could see how it looks. 

The Altruistic Referral

Inspired by Airbnb

Another simple template to track conversion and give rewards based on that.

The e-Commerce Loyalty

Inspired by Nordstrom

With this template, we’ll now focus on increasing retention, frequency and -why not?- basket value!

Let’s see a live example

The E-book Referral

Inspired by Intercom

This is one of our Beta templates, which means that we have created everything on the backend but our UI isn’t ready yet, so as to provide you with the corresponding template wizard.

Here's how DriveThruBranding uses it. 

If you want this, contact us for more.

Our giveaway templates:

We have created two types of campaigns for competitions:

  1. The Leaderboard Giveaway
  2. The Tempting Giveaway

The biggest difference between the two of them is that in The Leaderboard Giveaway the winners will be the ones who have brought the most successful referrals compared to the rest of the participants (so, this is a ranking), whereas on The Tempting Giveaway that is inspired by Mailchimp the winners will be picked up randomly, since this is a sweepstake.

Of course, the more successful referrals a participant has the more chances she has to be the winner, but in this template, one can be the winner even with just one entry.

Here's a live example of The Leaderboard Giveaway

For one of our biggest customers, Vision Mobile, who actually requested a user dashboard instead of the default pop-up option, we created a web page. This comes with an extra cost and includes all the data that are part of the participant’s pop up in this template plus the images that a superfan/influencer could add to his page/blog in order to provide his personal URL created via Viral Loops.

Another example of The Tempting Giveaway could be found on our campaign Viral Loops/t-shirt, where the pop up default option is used: https://viral-loops.com/t-shirt

Viral Loops recognizes if the visitor is also a participant of this campaign and shows the corresponding message.

Our pre-launch campaigns:

With these campaigns, we could help you find early adopters, that will become the first customers right after you launch and could help you a lot with their valuable feedback since day one!

You could either use the simplest concept of our Start-up Pre-launch template inspired by Robinhood, or request access to our Private Beta template, that is inspired by Monzo and provides you with a coupon system that you could use to gradually give access for your new online product to the participants.

The Wizard

Create and run efficient viral & referral campaigns in a few clicks.

As soon as you know what’s the right template for you, it’s time to build your campaign.

Step 1: Info

You will have to put details about the campaign and your platform like the name of your product, name of the campaign, URL and how many users you have (we’ll use this to calculate user growth).

Step 2: Rewards

This is probably the most important step of the wizard. Here you choose the reward that users will get when they refer friends. The reward can be physical, digital or monetary. If it’s monetary you have to click this trigger. Below the reward section, we have the notifications, you can toggle them on or off and also edit them as you like.

Step 3: Widgets

Your users should have a referral dashboard like Dropbox has or like any product that uses a referral program. So here, we let you choose the widgets you want to show and also we let you customize them to match your brand. The most popular is the Sharing Widget.

Step 4: Installation

This step provides some technical info. If you’re familiar with that, then go ahead, but you could ping us anytime for help. If you’re not into that, just hit the “Help me” button and we’ll be more

If you’re not into that, just hit the “Help me” button and we’ll be more than happy to help you install it. Remember the goal is to create the easier way to launch referral programs, we need your help with that.

Once you’re done, click finish and you’re ready to go.

The Campaigns' Dashboard

If you can’t measure it, you can’t improve it.

This is the “My campaigns” section, here you’ll find important information about your active, draft or expired campaigns. From here, you can go to your campaign’s dashboard or even edit it, if you want to change something.

In the dashboard, you could find analytics for your live campaign, such as successful referrals, shares and see the pending rewards to manually manage winners.

Regarding the installation, we give you the chance to try it even in your local server. This will help you test our widget without being live, ensuring that everything will look exactly how you want them to.

Conclusion

I guess that now, you know everything you need to know in order to start your campaign. As a team, we can only perceive our product being a success when our users get the amount of leads they deserve.

Make sure to pick a template that suits your needs and can work with your platform. I would propose to be super careful with your copywriting (it can have a huge impact on your campaign’s performance) and use creatives that will stick to the eye.

We are here to answer all of your questions ASAP, so don’t hesitate to ask.

BTW, we're hosting a webinar on viral & referral marketing this Wednesday. Claim your spot now and come chat with us. ✌️

Cheers 🙂

June 29, 2017 - No Comments!

An eCommerce ebook that you’ll regret not downloading

I thought of starting this article by giving you some yearly stats for eCommerce just to justify my next sentence that would be about how big, shopping online has become and blah, blah, blah.

But you already know that stuff. Don’t ya? 😎

Let’s do a reality check. The reason you’re reading these lines is that your eCommerce doesn’t perform the way you expected:

• You don’t have enough traffic.
• Your conversion rate sucks.
• Your customers don’t come back as often as you want.
• The amount of $$ you use to drive your sales, matches or exceeds the $$ you make.

Am I wrong? 😏

I’ve been there, and I know all the bad thoughts that come along with that kind of
problem:
• “I need to work more.”
• “Maybe this is not the thing for me.”
• “F*#k that, I can’t take this anymore.”

Allow me to clear this up for you:
• You don’t need to work more. You need to think smarter and act faster.
• All the events in your life brought you here. This is THE thing for you!
• You can take much more than you can imagine.

So, what is this book about? 📖

Throughout this very eBook, you will get a deeper understanding of what can make or break your eCommerce store. In addition to that, we’ll present you tools and how you can utilize them to take your store one step ahead of the competition.

Further inside, you’ll have the opportunity to learn the best ways to grow and retainhealthy contact list and traffic for your store. We’ll also teach you the art of increasing your conversion rate.

Finally, we’ll get through on the why’s and how’s you should increase your long-term customer value through continuous nurturing and engagement of your existing customers.

I could literally write more than 2K words trying to convince you about the value that this book provides, but I think that this would spoil the reading experience for you.

Instead, I’ll just quote what some of the people that read it, had to say:

milton george viral loops"'Let the cash flow' is a great book (with a great title) that every eCommerce specialist should read. I learned a lot of new growth tactics and we will be implementing them at our agency very soon. Kudos to the Viral Loops team once again!

Milton George, Founder of MF

 

marcus karoumi viral loops"This ebook made me want to pause my marketing and rethink some important parts. Some golden nuggets which is totally worth the 30mins I spent reading this.

Marcus Karoumi, Co-founder at AR/WE Sweden

 

R U ready to Let The Ca$h Flow?

I’m really proud of the outcome. I actually think that we should sell it, instead of giving it for free.

But, damn; we 💗 you!

Now, I want you to grab your free copy of ‘Let the Ca$h flow’, push play on the Spotify list we created, kick-off your shoes, make yourself comfortable and enjoy reading.

Viral Loops Growth for eCommerce ebook

Oh, when you finish reading it would be very kind if you give us your feedback. Maybe your recommendations make it to the next version.

Cheers 🙂

 

March 30, 2017 - No Comments!

What are some examples of growth hacking for ecommerce?

There’s a radical notion that growth hacking is a silver bullet- a magic recipie.

When I started learning about it, I had the same idea. Although it would be a nice fairytale, it’s far from true.

Don’t get me wrong— growth hacking is not a hoax. Growth hacking is all about keeping your mind on things that move the needle, executing fast and being consistent.

I’ve already written an answer about conversion rate optimization for eCommerce, so in this one, I’ll present some things you can do that can really impact your store’s performance.

Some the things mentioned below are also included in an article I wrote in the past.

What are some examples of growth hacking for ecommerce?

What is better?— Knowing why people don’t purchase from your store or the reasons they do?

You better have both answers. The real question is where, and more importantly when to ask for this information.

The easiest thing you’ve got to do in order to be sure about where to put your survey is by giving a look in your Google Analytics account.

Seek for pages with high Exit or Bounce Rate. Some example cases could be:

What are some examples of growth hacking for ecommerce?

Surveys can give you some good insight about what you’re doing wrong (or right), but you should really use them as an opportunity to come closer with the users.

Be creative! You can ask their email in order to do a call. Creating personal bonds makes customers more comfortable.

What are some examples of growth hacking for ecommerce?

Think about it; You always ask your mother when it comes to house-cleaning products.

Give your customers a chance to use these bonds in order to gain something and they will surely tell their friends about your business.

92% of people trust recommendations from friends.- Nielsen Global Trust In Advertising Survey

I’m not

“What successful referral campaigns, have in common?”

I’ve gone through the best referral marketing platforms in the past, but for the sake of the example I’ll use Viral-Loops and the campaign of FashionNoiz and the way the utilize referrals to boost their acquisition and sales.

In a few words, they allow people invite their friends. Their friends get a discount for their first order and when that purchase is made , the person who sent the referral also gets a discount!

They offer something super valuable to both the referrer and referee related to the product or service!

Here are some tips for referral campaigns:

  • Offer something to both the referrer and the referee.
  • Learn who your customers are and what they are interested in.
  • Understand what they crave the most from your product or business.
  • Experiment with your copywriting and incentives.
  • Trigger virality in all touchpoints where your customers are really happy (e.g. post-purchase)
  • Run giveaways and contests together with your partners and give them points to climb on the leaderboard

There are no limits when it comes to referral prizes. From discount codes, to offering multiple entries for the newest contest you run.

Use your data and the insights you gather from your surveys, and give people a reason to talk about you and your eCommerce store!

What are some examples of growth hacking for ecommerce?

I used to have a huge beard. While growing it, I did a little research on YouTube about ways to fight itching.

I stumbled upon BeardBrand. Eric Bandholz blew my mind! At first, he seemed like a funny guy with an awesome beard giving tips.

What are some examples of growth hacking for ecommerce?

When I saw the view count, I rushed to see what is about with his channel. And finally, I landed onto BeardBrand’s eCommerce store and bought a beard oil and a soap.

The reason I made the purchase was these videos from a crazy beardman that offered solution to my problem.

People tend to buy from people they trust!

Look straight to your target audience, eavesdrop their needs and create something exclusively for them.

What are some examples of growth hacking for ecommerce?

This strategy is not for the weak hearted— I can make you or break you.

It will affect your reputation and may cost you in money; Big time. On the other hand it generate awareness and customers for your store.

So, what does unconventional PR mean for your business? For me, it means doing anything necessary in order to create buzz about your business or product, even if a lot of people get very angry by your efforts.

When I first read Ryan Holiday ‘s “Trust Me, I’m Lying: Confessions Of a Media Manipulator ”, I was blown away by the means he used in order to promote a movie using guerrilla tactics.

Ryan has served as a Director of Marketing at American Apparel for some years. And I’m sure that American Apparel’s marketing team learned a lot of stuff by working with him.

Some time ago I read an article that surely made me smile. You see, American Apparel had an advert banned for ‘too sexy’ photos of underage-looking model in thong bodysuit.

What are some examples of growth hacking for ecommerce?

I’m more than sure that this whole story (covered by at least 3 major Web Publishers) created enough buzz to drive sales for American Apparel.

What are some examples of growth hacking for ecommerce?

Data shows that many times people tend to research an item on their mobile device, and then purchase it through their desktop.

People laso love Facebook.

All you need to do is to retarget those that visited your e-commerce website via mobile and did not convert. Remember that in sales, repetition & relevancy RULES.

Here’s how to implement the “Facebook Stalker”:

  1. Design 2 kick-a$$ Facebook ads (1 served to mobile users only and 1 for facebook retargeting)
  2. Create a FB Custom Audience for those who visited your website, but did not purchase. In order to do so, build and audience using “People visiting specific pages but not others”.Include the URL of your main page (e.g. product, category or offer page) and exclude your “Thank you” page.
  3. Create your ads using the Power Editor and bid with oCPM.
  4. Optimize, optimize and optimize!

I hope my answer helped!

If you have any additional questions, feel free to add them with a comment or send me a DM.

Cheers 🙂


March 24, 2017 - No Comments!

What are the best books for startup growth hackers?

I will not get into the importance of reading lots of books. I think you are already aware of that.

Being a Growth Hacker means to never assume and to always test in a fast manner!

When I started getting into this world, I asked some friends to suggest a reading list. They came up with their lists, so I decided to start by the books that all lists shared in common.

I’ve organised them in 3 main categories:

  1. Books about the growth hacking mindset.
  2. Books that will give you some technical knowledge.
  3. Books that you should try.

(Note that these are books I’ve actually read and that’s the only reason I’ve included them)

What are the best books for startup growth hackers?

  1. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries
    Read the summary
  2. Hooked: How to Build Habit-Forming Products by Nir Eyal
    Read the summary
  3. Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising by Ryan Holiday
    Read the summary
  4. Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Morgan Brown and Sean Ellis
    Read the summary
  5. Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
    Read the summary
  6. Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us about Navigating the New Normal by Geoffrey Colon
    Read the summary
  7. Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth by Sean Ellis and Morgan Brown Read the summary
  8. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane Snow
    Read the summary
  9. The 80/20 Principle: The Secret of Achieving More with Less by Richard Koch
    Read the summary
  10. Traction: How Any Startup Can Achieve Explosive Customer Growthby Gabriel Weinberg and Justin Mares
    Read the summary

What are the best books for startup growth hackers?

  1. Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing by Ian Brodie
    Read the summary
  2. Lead Magnet: 43 Foolproof Strategies To Get More Leads, Win A Ton of New Customers And Double Your Profits In Record Time... by MR Charlie Hutton
  3. 100 DAYS OF GROWTH by Sujan Patel and Rob Wormley
    Read the summary
  4. Learning PHP, MySQL & JavaScript: With jQuery, CSS & HTML5 (Learning Php, Mysql, Javascript, Css & Html5) by Robin Nixon
    Read the summary
  5. Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly)) by Alistair Croll and Benjamin Yoskovitz
    Read the summary

What are the best books for startup growth hackers?

  1. Steal Like An Artist by Austin Kleon
    Read the summary
  2. Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday
    Read the summary
  3. Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin
    Read the summary
  4. Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki
    Read the summary
  5. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuck
    Read the summary

Closing, I’ve also compiled a list with the best 26 Online Courses For Growth Hackers. I think you might be interested in giving a look.

I hope my answer helped you!

Cheers 🙂


March 21, 2017 - No Comments!

What are the best ways to increase ecommerce conversion rates?

The last 3 years I had the pleasure to work with quite a few eCommerce stores and Marketplaces.

More than 60% of those cases, had to do with improving their Conversion Rate. While A/B testing, Heatmaps & fancy design (fancy doesn’t mean it provides good UX) are crucial in optimization, there are some aspects that not too many people take under serious consideration.

In my experience, it all comes down to 5 things:

  1. Site Performance
  2. Amazing targeting
  3. Eliminating Distractions
  4. Retention
  5. Making purchasing easy

Let’s examine these factors in more detail.

What are the best ways to increase ecommerce conversion rates?

Allow me to explain; You have to make sure that your site performs the way it’s supposed to, in all browsers and devices.

  • Does it take a lot of time to load? People will leave. (btw, 3 seconds is a LOT)
  • Does it have the slightest bug? People will bounce mate!

So, how can you spot and fix these conversion killers?

Well, for your sites speed you can start by:

  • Choosing the right server
  • Optimizing your images
  • Making use of browser caching
  • Compressing your site
  • Optimizing your CSS

I strongly advise to take a look at these articles, as they offer a more sophisticated approach to the particular subject:

Get rid of bugs!!!!

You have to find in which browser and device your website underperforms. To do so, open up your Google Analytics and go to Audience -> Technology -> Browser & OS report.

What are the best ways to increase ecommerce conversion rates?

Bear in mind, you must search at one device category at a time (use segmentation for Desktop Only, Mobile Only and Tablet Only).

Drill down to a specific browser version (e.g. Firefox 36.0, 35.0 etc.) and look for browsers that seem to convert less than others.

So, if for example Firefox 36.0 & Firefox 27.0 convert at 4.5% and Firefox 35.0 converts at 1.22%, it's possible that version 35.0 has some cross-browser issues.

I would recommend adding the performance of each browser separately in a spreadsheet.

The next step is to discover how the number of conversions would be if Firefox 35.0 (converting currently at 1.22%) converted as Firefox 36.0 or Firefox 27.0 (currently converting at 4.5%).

This is a smart way to prioritize your efforts on fixing the bugs.

Now that you know where to search for the issues, it’s time to find them. For this, it's not required to have a ton of devices with every browser version installed.

Thanks to services like BrowserStack, CrossBrowserTesting and Browserling these otherwise annoying tasks become a piece of cake.

Note the bugs down and start with fixing them (or you can give them to a developer!).

(Source: 5+1 eCommerce Growth Hacks To Skyrocket Your Sales)

What are the best ways to increase ecommerce conversion rates?

Imagine if Supreme clothing was targeting 40-year-old construction engineers and housewives along with young rich kids that like Kanye West and Tyler The Creator.

Just NO!

You can’t really expect to sell to goth teenagers looking for creeper shoes, by landing them to your vague shoe category.

Not everyone belongs to your funnel!

People know what they are looking for when buying online (maybe not the exact product, but they have an idea), so you should give them what they want without allowing them to waste time.

Most eCommerce owners assume that from the moment that people land on their store, they are ready to buy and that the reason their Conversion Rate looks like sh!t, is that there is something wrong with the store itself (which in most occasions is true).

Making sure the right person lands on your store increases the chances for that person to buy!

So, how you do that?

  • Build themed Landing Pages
  • Create more Content around your products
  • Up your Email Marketing
  • Use remarketing the right way

In order to get the insight needed in order to build the right campaign, you have to give a detailed look on your existing customers.

Who are they? What’s their age? What do they like to purchase?

What are the best ways to increase ecommerce conversion rates?

You have to keep in mind that most people are very keen on being distracted.

You have to ask yourself on which pages you don’t want your visitors to be distracted. Most probably the answer is in the Checkout page.

Get rid of anything that can get visitors out of the checkout page. This includes:

  • Header
  • Navigation Menu
  • Search Bar
  • Showcase of other Products
  • Footer

By excluding the navigation menu and search bar, all irrelevant distractions are eliminated and this allows the consumer to focus on making the purchase.

That way you can also highlight other important information like delivery details and customer service contact details.

In addition, security messages get more exposure, offering emotional security.

Also, that way it's made clear to visitors in which step of the checkout process they are and how many steps they have left to complete the transaction.

e.g. What ASOS’ checkout page looks like:

What are the best ways to increase ecommerce conversion rates?

(Source: Econsultancy | Achieve Digital Excellence)

What are the best ways to increase ecommerce conversion rates?

On an interview we held with Dan Wolchonok, he made things pretty clear:

“If you don’t have good retention, nothing else matters”

According to Hubspot, on an average eCommerce store, 8% of the traffic is generating 40% of the revenue. Guess what’s that 8%.

People that purchased from you 2 or more times.

What are the best ways to increase ecommerce conversion rates?

Satisfied customers are more likely to buy again from you, which practically means that focusing more on bringing these people in than acquiring new visitors, can improve your Conversion Rate dramatically.

“But how do I achieve that?”

You can start by providing ASTONISHING CUSTOMER SERVICE. Be there 24/7. Answer all questions and offer your help.

Another strong incentive is by providing exclusive offers/discounts.

Personally, I like loyalty programs which, in a nutshell, means rewarding existing customers for taking specific actions (e.g. making a purchase or inviting a friend) by using a point system.

You can easily build a loyalty program for your store using Viral Loops which comes with a loyalty program template inspire by Nordstrom.

What are the best ways to increase ecommerce conversion rates?

Let’s think consumer-wise for a minute. What makes a perfect online purchase?

I mean, why people buy stuff online even if the same brand’s physical store is located 10m from their apartment?

The answer is TIME!

“Time is money” is more relative than ever before. You don’t want to waste your customers’ time.

The first step of doing so is to create an amazing navigation menu. If I’m looking for a red shirt, I want to be looking at it in seconds!

Now that I found my soon-to-be favourite red shirt, I want to add it to my cart. Is the “Add to Cart” button in the right place?

What means the “right place” after all?

The right place is everywhere the customers’ eyes land, meaning that the button should be visible whether the visitor looks at the pictures of the product or scrolls down to read the specs.

I hope my answer helped you! If you have any more questions that you may think my input is needed, just request an answer from me!

Cheers 🙂