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July 16, 2019 - No Comments!

eCommere Case Study: How Frank Body made $20M selling leftover coffee

Let's do something different this time. Shall we?

Typically, the things you read on our blog are all about referral marketing (tactics, case studies, etc.).

But this time, we decided to give you something different.

We all have a personal-favorite brand, and for quite some time now, the name of Frank Body was circulating our office. I decided to take a look.

And then look some more.

Frank Body makes cosmetic products based on coffee. Not interesting enough?

They made $20M in 2 years.

Got your attention? Because I'm hooked.

We decided to do some further research on how they achieved that amount of sales, and this is what this week's article is all about.

I told you, it's different.

From side projects to a full-time business.

The story of Frank’s parents begins in 2013 when they started a website to profile people as a side project after graduation, called Willow & Blake. 

The concept was to create a place to publish stories of inspiring young people they knew or personally interviewed; this successful project brought a lot of traffic to their site, and as their publicity grew, they started getting requests to write pieces as freelance writers. 

Proving their entrepreneurship from the beginning, they saw this “fame” as a business opportunity, so they turned Willow & Blake into a copywriting and editorial agency, mostly working in the social media world.

What made them stand out was that they had a different approach to how a brand should look and sound. Their personal, face-to-face involvement with the first version of Willow & Blake helped them develop their voice in brand building, something that is a crucial part of a world ruled by social media.

After 2 years of practicing their art, it was time to put that skill set to work on their own thing that will later be named Frank Body. 

The idea to cover yourself in leftover coffee grounds to make your skin look good came from one of the company’s founding members, Steve Rowley, a coffee shop owner in Melbourne. 

He had come across several customers asking for his leftover coffee to use as a natural exfoliate. Proving once again their business mindset, they saw this small gesture as an opportunity. 

That said, at the time people were aware of the benefits of coffee as a natural cosmetic, but nearly no brands were selling it that way, so the crew, with a background in the unique brand building took the initiative to break into the (then) boring beauty industry with a new voice. 

Starting as a side hustle for some extra money, the project began with minimum funds (~$5K) entirely from the founders. 

So what can an eCommerce brand do to grow with no money? Instagram.

We’ll analyze it later, but long story short they managed to develop a brand character so loved from the customers, or “babes” as Frank calls them, that they were happily uploading selfies of them using the scrub. 

Their account now has nearly 700.000 followers, and it’s still a significant source for sales. 

The company has grown significantly since with sales reaching $20.000.000, new products under development and orders coming from all around the world.

The voice that helps the brand distinguish

Τhe most unique part of the brand is the dirty talking character of Frank, who helped the company differentiate Frank Body from the competition. 

And not only on Instagram: from the whole website to newsletters or ads, he is always the one talking, the founders never address to the customers as “we”. 

Such an approach makes the customers feel more engaged with the brand, as they refer to a person and not a corporation anymore.

View this post on Instagram

Time to play with me. 📷 | @ophelie__m

A post shared by frank body (@frank_bod) on

He introduces himself in a newsletter you care about to read. 

Even the package is well-thought and could quickly get in someone’s Instagram pic: it’s both minimal and fun, features to make it classy and appealing for the new-generation customers.

The $0.00 Instagram strategy that kickstarted Frank Body.

The company is, by all means, a customer-oriented brand, and from the beginning, the founders wanted the customers to feel bonded with Frank, which they did by leveraging Instagram

To date, they have gained approximately 700k followers on IG, the platform responsible for Frank’s growth

Customer Generated Content.

User-generated content isn't a game for Frank. 

As Jess Hatzis said on Forbes, “we had a very deliberate UGC strategy from day 1“.

From visiting Frank’s Instagram account to Facebook, website or newsletter, you’re going to see faces and bodies of customers using the product, whether influencers or everyday individuals people happily upload a pic showing the outcomes or results. 

Every package comes with a small note saying “We’d love to know what you think. We want you to share your feedback, using the hashtag #frankeffect 

Such a short phrase can change a lot. 

From the customer’s side, she/he gets a feeling of engagement with Frank Body and the community they have created, and from a business perspective, this strategy can be extremely beneficial

Every post is one more customer providing not only a social proof for the product but also creating Word of Mouth & Virality. You don’t have to be an economist to see that this strategy leads to the constant growth of the company, and well… sales.

In numbers, nearly 50K posts are using the hashtag, with new ones being uploaded daily.

Pro tip: The first account of Frank Body was deleted at 10.000 followers 2 weeks after it’s creation for posting nudity. The way to growth has traps, push the limits but don’t violate the rules.

Influencers.

Along with UGC, the Frank team has also used and still uses influencers to spread the word, but despite their size and growth over the years, they are still very picky over choosing an ambassador.

According to a podcast on foundr, they would instead build a relationship with a person that fits the brand’s characteristics than find one with the most followers. 

Despite that, they have landed some big-name partnerships in the past like Jen Selter. 

What Frank opts, for now, is low on followers but with high engagement ratio that can represent the brand. 

How can an eCommerce business see the effectiveness of a post?

Simple, after the post, they can see sales spiking on Shopify, if they don’t in the first 1-2 hours, then it’s not a compelling post.

Why just Instagram and not also FB?

The answer comes down to money(obviously).

The time they were launching, Instagram was still an independent company and had no advertising options, so the team could have growth and be promoted naturally without having to pay a dime (useful when your budget is $3k) 

It wasn’t until August 2016 when Facebook acquired Instagram and added stories, DMs, and Advertising, but Frank Body had already grown. 

How they keep customers engaged outside of Instagram.

Newsletter.

Despite being an old fashioned way to communicate with the customer, Frank Body, has done a pretty fantastic job adding some value into it. 

First things first, to get you subscribed, a small discrete pop up appears bottom right in their website after some time you browse around, that besides the incredible copy, motivates you with 10% off your next purchase, to subscribe

After you subscribe, you receive a beautiful email, in which Frank introduces himself along with your 10% discount code. 

The experience after that is enjoyable with well-thought emails 1-2 times per week.

  • Incredible copy as always 
  • the website-like structure that works flawlessly 
  • High res pictures
  • Interesting content
  • never spammy 

Noteworthy, is that even here, user-generated content and social proof have their place, take a look at this showing result from customers.

Product Pages.

I can’t stretch enough the impact that a great product page has on the sales of an eCommerce.

Frank Body gets it.

Clean, easy to navigate throughout, check it here.

How-To-Use instructions Frank’s style gives to the customer reassurance that is a simple, friendly to use the product.

Social and Actual proof that the product works making the customer sure about the purchase. 

How to use video couldn’t be more useful even after the purchase.

There’s also a place where customers can ask and Frank for personalized answers.

 

Facebook & Youtube.

Despite starting on Instagram, Frank Body has now expanded across all platforms with FB and Youtube being the main sources of traffic for Desktop users.

Youtube.

Opposing the percentage of traffic, it brings to the table; their YT channel has a considerable low profile with 1.7k subs and videos rarely passing the 5000 views mark.

The channel holds other purposes:

  • Videos are used to show how to use products inside their product page
  • Ad Videos 
  • Tutorials

Bree Johnson stated on a podcast on foundr that YouTube is going to be a big focus for them, so we expect to see some of their Social Media magic again in this platform.

Facebook.

Like the other platform they expanded to, it doesn’t have that big of an audience as Instagram but still drives results(table above).

Visit their page, and you are going to see some similarities with IG, like user-generated content, and also you’ll know that it is used as an updated platform to inform or remind customers about offers and events.

Some ways they use it and make it create 30% of social traffic.

  • FB shopping, which lands a potential customer directly to the product page of the item he selected.

  • Ads how they are supposed to be.

  • FB is the platform to inform the public about events, and so they do

Google.

Frank Body has kind of nailed organic marketing, as they can generate $20mil in revenue with minimum PPC expenses, thank their incredible social marketing we mentioned above.

With nearly all of their traffic coming organically, the company saves a lot on PPC as such an amount could round up to around $27k.  

Also, see which keywords are responsible for all those visits, yep, that’s their brand. This can be a result of their marketing campaigns where they have spread the word about frank. 

 

Considering PPC, Frank Body’s team has done a pretty good job both in Australia and the USA where their most sales come from. 

  • See how useful the top ads are in both countries brings nearly all paid traffic in each one
  • Headline: Incentives to click Express Shipping Available” or “Free shipping across the U.S.”
  • Display URL: Clear and understandable 
  • Description: Catchy and straight to the point without basic CTAs like “Buy NOW.”

 

Also, for a brand that wants its customers to know the “face” of the brand, the first word in every add is Frank himself.

Also, did we mention that their bounce rate is only 38%? 

What might be the reason for this is the incredibly thoughtful website design they have.

 

Every ad’s landing page is their home page in which, with just a scroll, people can view the products or learn about the brand with no friction whatsoever. 

The tools that help them grow. 

Analytics.

  1. Optimizely
    Frank can quickly improve his UX/UI with Optimizely’s A/B testing. Experiment with their ideas and have reports which one got statistical significance with Optimizely’s sophisticated stats engine.
  1. Segment
    Think of Segment as an adapter for 100's of various analytics services.
    Segment allows your non-technical team to add and remove integrations without touching the source code of your site.
  2. Google Analytics
    From understanding users' behavior, ex. Bouncing page, getting their traffic in numbers to even getting reports about the performance of their ads. A must for every serious business.

Widgets.

  1. LiveChat
    LiveChat provides an easy way to handle all sales and support inquiries. It comes with all of the tools you need to connect and communicate with prospects and regular customers as they come by.
  1. MailChimp
    With such an exciting newsletter campaign, MailChimp is a must for Frank as it provides the tools you need to grow your email subscribers and convert them into customers.
  1. Sumo
    As a multi-tool for conversion and sales, Frank uses from increasing average order value anconvert his window shoppers even to reduce cart abandonment. All being critical parts for a  successful eCommerce business, it’s no question why Frank Body uses it.

      

  1. Yotpo
    Yotpo is a commerce marketing cloud that helps brands of all sizes collect and showcase reviews, photos, and Q&A throughout the buyer journey and across social platforms to build buyer trust, drive traffic, and increase conversion.

Hotel Pink: how Frank Body leverages the power of referral marketing.

Frank Body’s growth isn’t happening only on Instagram or YouTube, another method they have chosen to spread the world is referral marketing, and boy, have they created a fantastic program.

Hotel pink is how they call it, and it goes far more than just a referral program at also serves as a loyalty one. 

The customer can easily get hooked up to the program as he gets value out of it.

The basics of the program.

  • A customer is already enrolled in the program from the time he creates an account on their site or subscribes to the newsletter. 
  • Anyone can find the program as the company promotes it in a more, let’s say, passive way.

Overall, it’s visible of the customer

The rewards.

Its a milestone-based program, that is, you climb up a tiered ladder with the points you earn by completing “tasks”. The higher, the more/better perks you get.

In our case, as we are talking about a hotel, the tiers are:

  • The Lobby, where you get exclusive content and the chance to double your points with purchase.
  • Pool Deck, where you get The Lobby perks + access to exclusive competitions with significant rewards and 5% off with every friend you refer successfully.
  • Junior Suite, the perks of The Lobby and Pool Deck + flash deals and 10% off with every successful referral.
  • Penthouse, the top of the top babes get all the perks of the above plus they are the ones who try first new samples and as also a 20% off with every referral.     

How to get points.

  • BUY
    As a loyalty program, a babe can collect 1000 points for every $1 spent.
    Eg. For the classic Original Coffee Scrub, you get 16950 points.
  • SHARE
    Mentioning Frank on Facebook or Twitter will get 250 points. To avoid spammy feeds, the team has placed a nice limit of once post per month.
  • REVIEW
    Rarely seen in a loyalty/referral program, leaving your opinion will get you points. To make it more interesting, this action is what gets you the most; 2000 points.
  • REFER
    An excellent
    and effective way, give something - get something, here a babe refers to a friend by offering them a discount and it the friend purchases, the babe get a % of the back.

Simple makes perfect.

As said above, Frank Body has incredible UX and UI throughout a customer’s journey with him.

That includes Hotel Pink as well, from the description of the program to participate in it, you can feel the lack of friction.

The way you refer someone.

When you want to refer a friend, the referrer can choose either to send one by one individually or import his contacts, something that comes handy when you want to boost your points

Later he gets to choose the referees.

If you want to build a Milestone campaign for your business, we got your back. You can either use our Milestone Referral Template or take your game to another level by using our brand new Milestone Referral Template for Facebook Messenger.

Before you go.

If there's something I want you to keep in your mind from Frank Body's case, is that making your business user-oriented, and giving it a "face", can work miracles.

Frank Body leveraged its unique product, along with user-generated content, branding, and copywriting, to build a $20M empire.

Pay attention to these things first. The rest is just tools and tactics.

You need the mindset first.

June 20, 2019 - No Comments!

Get more Messenger subscribers: A blueprint

Another article about Messenger marketing?

I will continue to write until there’s nothing more to be written about it.  Since I don’t like to spam (I don’t enjoy being spammed), you can be sure that the reason I insist so much with this subject is that I genuinely believe in it.

Our whole team believes in it.

Otherwise, we would give so much of our precious time to develop Viral Loops for Messenger. More on that, later.

I use Messenger; you use Messenger; 1.3 billion people use Messenger, monthly.  I won’t get into the details about the business opportunity; I’m just mentioning the obvious.

The fact that you are here reading these lines gives away your interest in leveraging Messenger marketing to grow your brand. To use Messenger to spread your message, you need an essential ingredient.

Messenger subscribers.

The title of the article took away all the suspense, so you guessed right; throughout this piece of writing, I will give you an actionable plan on how to get more Messenger subscribers.

Enjoy!

You need a chatbot.

This is the 1st step of the blueprint about getting Messenger subscribers. You need a platform that allows you to manage, and build marketing flows for these users.

There are many platforms out there, like Chatfuel, Mobile Monkey, and Manychat. Each of them has its pros and cons, so make your choice wisely.

We use Manychat because:

  1. our Messenger Template is built in Manychat.
  2. Manychat offers a plethora of tools like website pop-ups, scan codes, comment tools, etc.

If you want to follow along, go and sign up for your Manychat account

After the sign-up, link your Manychat account with your Facebook page, and you are set to go.

⚡ Note: If you want to know how to turn your Messenger subscribers to paying customers, we have a fantastic webinar about it!

Now you need a lead magnet that generates Messenger subscribers.

Online buyers are spoiled, and marketers are to blame.

If you want people to join you, you know you have to offer something in exchange.

Kevin McGrath gives an excellent explanation of what a lead magnet is:

“A lead magnet is a marketing tool that generates leads by offering a long-form resource in exchange for a prospect's contact information.”

Lead magnets are tools that help you get the just done. In this case, get Messenger subscribers.

So what would be a good lead magnet to attract Messenger subscribers for your brand?

It could be anything.

e.g., A free ebook like the one we offer in the form below. Btw, the form is fully functioning, so if you want the ebook, you have to put your email in the field (see what I did there?)

But what I strongly recommend- especially if you are an eCommerce store, is to use some of your products as lead magnets.

You: ”Wait, what? Products cost money.”

Me: “I know, but you have to spend money to make money.”

So it seems like you have two options:

  1. Give every new subscriber a product for free.
  2. OR.

You already want to read what “OR” means. 

Well, it means that you can find a product (preferably a best-seller), and give it as a gift to a portion of your Messenger subscribers with a Messenger giveaway.

Get more Messenger subscribers

Recently, I wrote an in-depth case study about a small cosmetics brand that gathered 4+ leads and generated a few thousand in sales in 5 days with a Messenger giveaway.

I won’t get into the details of how the result was achieved-  for that you have to read the case study, but here’s a simple outline:

  1. People learned about the giveaway from various sources. I’ll elaborate more on that, further down the article.
  2. The moment they entered the giveaway, participants were asked to choose their preferred reward (there were three choices).
  3. Messenger subscribers were prompted to invite their friends.
  4.  Every day, and for five days, a winner was announced.
  5. Messenger subscribers were prompted to follow the brand on Instagram.
  6. The people that didn’t win received a special 30% discount for a future purchase.

Now, I know that all this sounds like a lot of work to be done.

However, it’s not.

All the user flows used for the campaign, are available with our Messenger giveaway template.

Viral Loops for Messenger eCommerce flow

The template included a lot of features that make setting up a giveaway via Facebook Messenger, a piece of cake. I’ve documented everything about the Viral Messenger giveaway template, so I don’t have to write it again and again.

OK, so now you have a system to gather, manage, and populate your Messenger subscribers.

How do you make people get to know about it?

Omnipresent distribution.

Distribution is a game that most of us lose.

If your distribution plan is weak, all the marketing tools and campaign ideas in the world, are going to waste.

The fun part (sarcasm) about distribution, is that there is no recipe for success; the fact that something worked for a brand, doesn’t mean that it will work for another one.

So, how do you do it?

How do you distribute your campaigns to make sure that people will see it?

My years of experience in distributing content shows one thing:

YOU HAVE TO PUT YOUR CAMPAIGNS EVERYWHERE!

Put it everywhere, using any means available, test what works, and capitalize on it.

Use every available asset. Like we do.

Get more Messenger subscribers

At the beginning of the article, where I wrote about choosing a chatbot, I mentioned that we use Manychat because it offers a lot of tools.

Get more Messenger subscribers

Let’s see how you can leverage some of those tools to get more Messenger subscribers for your business.

Messenger Ref URL.

This is one of the most flexible growth tools that Manychat has to offer. After creating your giveaway campaign, you can use the Messenger Ref URL tool to generate a link that you can use anywhere a link can be attached, and drive people inside your Messenger.

You can use it on a landing page, as a Call to Action.

35K leads in 20 days with a Messenger referral

You can put it inside a newsletter, or in your Instagram bio. In case the “swipe up” feature is available for your Instagram stories, you can put it there too.

If you don’t have enough followers, you can run Instagram story ads- they perform excellently, and “unlock” the feature.

 

The only limitation is your imagination (I’m rhyming like Busta).

Comment to Message.

If you’re following this blog, you’ve seen me writing about this tool two or three times already.

The way it works is straightforward:

  1. You create a Facebook post (a post announcing the giveaway, for example), Asking people to comment by answering a simple question.
  2. You link the Facebook post with the “Comment to Message” growth tool.
  3. Whoever comments on the post, get inside your Manychat sequence where they are asked to become Messenger subscribers.

It looks like this:

How to use Facebook Messenger for Referral Marketing

This tool is excellent for three reasons:

  • Your first interaction with your Messenger subscribers in through a gamified experience.
  • The more comments a post gets, the higher is the organic reach for that post.
  • It brings Messenger subscribers.

To maximize the efficiency of the tool, you should create a Custom Audience on Facebook, and boost your post to it.

Manychat offers and integration with Facebook ads, so you can take things to the next level. After you start getting Messenger subscribers, you can create a Lookalike audience and boost your “comment gathering” post to them as well.

Tools you should try.

Apart from the “Messenger Ref URL” and the “Comment to Message”, there are also other tools available in Manychat.

The Overlay and Embeddable widgets are a great way to announce your giveaway on your website, or inside your blog posts.

They are plug & play.

35K leads in 20 days with a Messenger referral

Before you go.

If you made it this far in the article, it means one thing: You really want to get more Messenger subscribers.

Instead of giving you a listicle of, e.g., 7 ways to get more Messenger subscribers, I preferred to offer an actionable plan that you can put into play today. I would love to hear your ideas on the subject. I like to learn new things.

As always, you can ask any questions in the comment section below this article. I will make sure to answer each and every one of them, so don’t be shy! 

June 14, 2019 - No Comments!

Messenger VS Email Marketing: Who wins?

We’re experiencing a transitioning period. By ‘we’, I mean all of us; marketers and entrepreneurs.

It seems like every day there’s a new tactic, a new channel, a new mindset that we need to follow so that our businesses will stand another year (or quarter, or month).

It’s easy to lose focus.

I know that I’m one of the people to blame for the situation; started as marketing consultant writing all about growth marketing, then I started preaching about referral marketing, and lately, I’m a Messenger marketing ambassador.

Being in this industry for some time now made me realize a very simple thing about marketing products and services; communication can’t be outmatched.

That’s pretty obvious.

It is, but I discover it again every time I hit the ‘publish’ button for a new article, or the ‘send’ button for every newsletter that I send (BTW, if you’re not subscribed in our newsletter you should do it. It’s a shame to miss my emails.)

The reason I wrote this prolonged intro about communication is evident from the title of this article. Email has been the flagship of our content distribution from Day 1, and Messenger- in the past year, has become a new way for businesses to deliver their message to their audience.

In this article, Email goes head to head with Messenger to find out which communication method is the best for you.

Enjoy!

Messenger marketing.

Messenger is Viral Loops’ latest obsession. We liked the idea of reaching people through this platform that we’ve built a template for running viral giveaways via Messenger.

There’s no point in directly advertising it, so I’ll propose you read our case study about how a small cosmetics brand generated 4K+ leads, and a few thousand in sales, by using the template

What’s excellent about Messenger marketing is undoubtedly the Open rates and the Click through rates it offers.

Using a Messenger bot can give you Open rates of up to 90-95%, and up to 20% CTR, which is impressive. 

Using a Messenger bot for lead generation can give you 90-95% Open Rate & 20-25% Click Through Rate.

People are used to receiving instant messages. They enjoy the ‘fast’ experience, and it’s true that whatever you do for your marketing funnel can be translated into bot-friendly content and put into a chatbot.

All you have to do to repeatedly get your message to the eyes of your users is to give it the appropriate format. That means that you have to structure it in a way that people that use Messenger are used to.

Even if the engagement rates of that Messenger marketing offers are high, what’s genuinely epic is the amount of data you can gather about your leads, just by having them subscribe to your Messenger bot.

While subscribing via email gives you just an email address, by subscribing to your Messenger chatbot people give you a ton of data entry points, such as their full name, timezone, gender, and profile picture.

Messenger VS email marketing

This is an excellent chance for a business/brand to start a personalized communication with the user and gather even more data on the go through simple questions that can be answered by the press of a button.

While gathering more info about your subscribers, you can tag them based on their preferences (similar to the segmentation you can do to your email list), and then run to those tagged users Ads according to their interests with Facebook retargeting ads.

Email marketing.

Oh, I love email.

For me- I only send content-oriented emails. Sending a newsletter is one of my favorite activities. It feels like I’m journaling.

I feel that this is the biggest downside of Messenger marketing; you have to downsize your message in just a few lines. Sometimes it’s way too challenging to do so.

Truth to be told, most of the time, you need space to expand on ideas or new offers.

I mean, how can you possibly send a newsletter like this via Messenger?

Messenger VS email marketing

On the other hand, if you decide to go with email marketing, segmenting your users might become a tedious task, as you’ll have to create multiple touch points to gather enough data; and you need data to nurture leads, or to retain customers.

That’s a point for Messenger.

The most significant advantage of email in comparison with Messenger is that email is an owned marketing asset. If Facebook decided to shut chatbots down, and you’ve put all your efforts in them, then you’re f**ked.

Seriously.

Having someone to give you their email address is a huge deal.

You can do everything that it’s possible through Messenger:

  • Notify people about new products or updates.
  • Send exclusive content.
  • Ask for feedback.
  • Offer customer support.
  • Send seasonal offers, or offers based on interest.
  • Run ads based on interest.
  • Save abandoned carts.

The downside is that it takes more time, as it’s not as direct as a message on Messenger.

A match made in heaven.

I guess that if you read down to this point, you still haven’t made your mind as about whether you should use email or Messenger marketing for your business, or brand.

Am I right?

Let’s see the pros and cons of each medium.

Messenger Pros:

  • High engagement rates (open rates & CTRs).
  • Instant personalized communication.
  • Access to lot more data without any touch points.
  • Build audiences for Ads quickly and easily.

Messenger Cons:

  • You can send bite-sized content only.
  • Not an owned marketing asset.

Email Pros:

  • It’s an owned asset.
  • No need for bite-sized content.
  • Build audiences for Ads.
  • People are used to marketing newsletters.

Email Cons: 

  • Lower engagement rates than Messenger.
  • We need more touch points to gather data.
  • It takes more time to segment your users.

The title of this section gives away the point that I’m trying to make here; you don’t have to choose a platform over the other.

They are both powerful as marketing channels, so you have the option of using both. You need the instant communication, and data gathering that Messenger offers, but you also need to be able to communicate with your users on a deeper level, and send them your best content or offers in better (and longer) format.

I’ll tell you what to do:

  1. Start gathering Messenger subscribers.
  2. Ask those subscribers for their email addresses.
  3. Create content for both mediums.
  4. Distribute this content accordingly.

For the first 2 points, we have a solution (it’s time for promotion). 

Start by creating a Manychat account and connect it with your Facebook business page. Then you have to download our Messenger Bot Giveaways template.

Inside the template, you’ve added a special flow for gathering email addresses from your Messenger subscribers. In case you want to learn how our template works, you can see my beautiful face and hear my soothing voice, explaining it to you:

Creating bite-sized content that sticks with people is an arduous task.  What I propose is to send in Messenger a concise description of what you want to communicate to your audience, followed by a nice gif, or a looping video that fits the essence of your message.

Then, in the same message, you can add a CTA, that drives people to a landing page with your full offer, or the page of your blog post- if you’re trying to distribute your content.

Since Messenger offers you enough data, you can leverage them to create different variations of the same message to send it to users that fit into a specific demographic, e.g., females

Before you go.

At the end of the day, both Messenger and email are tools for communicating with an audience.

There’s no winner here.

You’ll have to harness the power of both platforms to maximize the result. Make sure to create content that fits the medium. It might be difficult in the beginning, but it will eventually pay you off.

June 7, 2019 - No Comments!

Marketing a CBD brand without paid advertising

I guess that by now you’ve already seen it somewhere; You can’t run ads for CBD products on Facebook and Google.

Although I’m a huge advocate of the pharmaceutical use of cannabis myself, I kinda understand this policy. I mean, there are a lot of people producing their own, non-approved, products. Also, there’s a lot of misinformation about the benefits and effects of CBD products- a rather dangerous thing.

But what about the companies who are trying to actually help people?

Being unable to advertise, is a huge bummer. Especially for a new CBD product brand.

There are ways. It’s a bit harder but definitely doable.

And if your brand suffers from these advertising policies, remember that you’re not alone; it’s possible that we won’t be able to run ads for this post as well. 

Here are the best ways to market your CBD products without any paid ads.

Messenger Giveaways.

Facebook ads might be out of the question, but that doesn’t mean that you are going to stop trying to leverage the billions of people who use it daily; especially Messenger users.

I bet that Messenger is on the top 5 apps you use every day.

Also, giveaways offer a great opportunity for brands to build awareness and drive sales. If you keep track with what Viral Loops does, you know that recently we managed to merge Facebook Messenger with giveaways.

Now you can run your viral giveaways entirely via Messenger and the results can be amazing.

It’s perfect for eCommerce; recently a cosmetics brand managed to gather 4K+ leads and generate a few thousand dollars in 5 days.

All you have to do is to set up your campaign, offering up to 4 prizes for the winners. Allow people to choose their reward, and then ask them to participate.

Viral Loops for Messenger eCommerce flow

Right after participating, you can ask them to invite their friends.

You can also set 2 re-engagement flows (these are included in our Template) that will be triggered after 1-2 days, asking the participants to follow you on Instagram, in exchange for more entries for the giveaway- that way they will have more chances to win the prize.

Viral Loops for Messenger Instagram flow

The great thing about this method is that it doesn’t require any paid ads in order to make it work. Word of mouth will do all the heavy lifting for you.

Apart from gathering leads, Messenger allows you to build a personalized communication with your customers. The open rates and click-through rates are sky-high, due to people being so familiar with Messenger.

Get discovered.

Search engine optimization is one of the best ways to be discovered by people interested in CBD products.

SEO is neither easy nor fast. Although this sounds intimidating, the good news is that once your rankings start picking up, you’ll potentially have a wave of leads coming your way for free.

Search engine algorithms change regularly, and no one really knows all the factors that play an important role in how search results are being served. That doesn’t mean that we know nothing about it, though.

I don’t think so.

SEO comes into 2 parts:

  1. Off-site SEO
  2. On-site SEO

Off-site SEO

As its name suggests, off-site SEO has to do with elements that affect your brand’s ranking, that “live” outside of your main website.

Off-site SEO is mainly based on link building. That means that your CBD brand’s ranking is affected by the quantity and quality of the websites that link back to you.

Other factors that might affect your off-site SEO are:

  • How relevant to your CBD business is the website linking back to you.
  • The linking website’s domain authority.
  • The anchor text they use to link to your website.

In order to get as many great websites linking back to your CBD business as possible, there’s a one-way road; Content marketing. Further down this article, I have a whole section dedicated to it. Read on!

On-site SEO

On-site SEO is all about optimizing elements that exist on your brand’s website. Those elements are the ones that search engine crawl in order to serve their results.

These elements can be either keyword-related- consisting of things like product titles & descriptions, or non-keyword-related

Non-keyword-related elements could be:

  • Your website’s load speed.
  • The URL structure.
  • The internal and external linking structure.
  • The of Schema.org structured data or other markups.
  • Website’s metadata.
  • The use of Rich Snippets.
  • Mobile friendliness.

Keyword related elements could be:

  • The product titles.
  • The product descriptions.
  • The alt-tags on the images.

 Content Marketing.

If you’re reading this, I have to confess something to you.

If it wasn’t for content marketing, I wouldn’t have a career in marketing. Also, if it wasn’t for content marketing, Viral Loops would not be the same.

Since the CBD industry got kicked in the face by Facebook and Google (and Twitter, but who gives a flying F*), content marketing is one of the few viable solutions for CBD brands to create awareness for their products.

If you have no idea on how you can start with using content marketing for your CBD brand, allow me to give you a short outline of the things you have to do.

  1. Find keyword opportunities.
  2. Write in-depth articles that cover subjects that people really care about (e.g. the benefits of CBD products for people suffering from seizures).
  3. Provide free exclusive content in exchange for email addressed- you should start building an email list.
  4. Promote the article as hard as you can. Outreach to influencers in the CBD niche, post it in social media, send it to your email list, send it to your friends and family, etc.
  5. Repurpose the article into different formats such as videos, infographics, podcasts.
  6. Try to write in other blogs in the CBD industry. This will earn you some great links for your website.

In order to find great keyword opportunities, you have to conduct keyword research. You’re in true luck because a few months ago I created a video tutorial on how to do so, and the example I used was keywords for hemp oil.

Once you write your article and promote it, some people are going to visit your website. Offering a lead magnet increases the chances that these visitors will eventually become regular readers.

If you manage to be consistent with your content, inevitably your audience will grow, and the more people read what you give them, the more chances you have to turn them into customers.

Instagram.

You probably already know that an Instagram account is a must-have for business right now. Even though their policy for advertisement is the same as Facebook’s, there are other practises you can put into play.

First of all, you can set up buyable products in your posts. But apart from that, Instagram is a great place to present your brand and the people who represent it.

 

View this post on Instagram

 

Happy Friday! When life gives you lemons, make CBD Oil ???? #Organic #CBD #VitaminC

A post shared by Green Gorilla™️ (@greengorilla) on

The CBD industry might include some shady products; giving a “face” to your brand heightens your credibility. It’s a great opportunity to incorporate storytelling into your marketing strategy.

Find people who are using your products, talk with them, go live with them, make posts about their stories with CBD products. 

An important aspect of Instagram success is finding the right audience for you.

In order to find this audience:

  1. Make a list with relevant hashtags.
  2. Use Combin to search for posts that include these hashtags, combined with your location (in case you’re an international brand, skip the location part). 
  3. Go to the profiles of the people on the search results and start following them.

Community Building.

Using communities on Facebook and Reddit is heavily underrated when it comes to marketing-not only CBD and marijuana brands.

This is probably due to the fact that it takes a lot of consistent effort in order to make it work as a strategy. The #1 rule of succeeding in bringing traffic from these communities back to your website, is providing value.

The people who engage in Facebook groups and Subreddits are exactly the people that belong to your target audience. You have to prove yourself worth noticing, and that can only happen through constant engagement with the communities.

Reddit communities about cannabis products:

Facebook groups about cannabis products:

These are some good places to start, but keep in mind that you should give some time to understand the rules of each community. You don’t want to get banned. 

Respect the rules, provide value, gain people’s trust.

You can actually run ads.

Facebook and Google are really popular when it comes to advertising. It’s not strange; people spend endless hours every month on these platforms. 

But Facebook doesn’t create its own content; its users do. People interested in the CBD and cannabis industry, get informed from blogs, publications and influencers.

That means that you can actually pay these blog, publications and influencers to advertise your products.  It requires a lot of manual work to close these deals, but it’s totally worth it.

If you don’t have the time to do all the talking, you can go with the automated option; Native Ad Networks.

They are great because they accept CBD and marijuana advertising.

Some of the best Native Ad Networks are:

Before you go.

I know that since you can't run paid ads for your CBD business, things are a bit harder than they used to be.

It's ok.

This is your chance to focus on your branding and grow organically. Advertising is rented space, and your business needs to be an owned property.

Create content, help your audience, inform people, and be omnipresent. That's the way you'll win!

 

June 3, 2019 - No Comments!

Webinar: From Messenger Giveaways To Paying Customers

Do you remember Natasha Takahashi?

We interviewed her about a month ago.

Natasha is the founder of School of Bots. Their goal is to help marketers and entrepreneurs learn how to use messenger marketing for their clients or their business.

The thing is that Natasha is a Messenger marketing expert, and her expertise, combined with our latest obsession with referral marketing via Facebook Messenger, gave birth to an idea; create a webinar to help people leverage Messenger giveaways to generate customers.

Webinar: From Messenger Giveaways To Paying Customers.

The webinar takes place on Wednesday, June 12th, 4:00 PM GMT, so make sure to claim your spot!

What you'll learn.

Messenger becomes a marketing Swiss army knife.

Since it’s a fairly new channel, Viral Loops and School of Bots combine their powers (in a true Megazord style) in a webinar that aims to help businesses enter this world stepping on the right foot, and maximize their results.

We are going to cover as much ground as possible on the basics of Messenger Marketing and Messenger Giveaways and take a deep dive into the “Whys” and the “Hows”, through some case studies from successful brands and best practices from field experts.

In addition, we’ll have a detailed journey through Messenger flows for eCommerce and retail businesses that will help you acquire new leads, retain customers, save abandoned carts, and offer stellar customer support.

Why Messenger in the first place?

The webinar is going to start with the obvious; proof that Messenger is the perfect tool to engage with people on every level of your marketing funnel.

We are going to run through Apple's way of booking retail store visits, and other examples of Natasha's clients that utilize Messenger to create personalised experiences for visitors.

As you probably know, live communication with leads and customers plays a huge role in turning leads into customers, or just to provide support to existing ones, so we're going to examine the use of Facebook Messenger to provide customer support in real-time.

In addition, we are going to dive deeper in the cost and ROI of Messenger marketing, and take a look at data gathered from hundreds of campaigns.

Note that during the webinar, attendants are going to receive a special offer.

Why run a Messenger Giveaway?

Marketing a brand in 2019 is radically different than it was 5 years ago.

Referral marketing is one of the top choices of brands spreading awareness for their products, and with Messenger getting in the referral game-thanks to Viral Loops, you'll need to know what are the differences between the new and the conventional way of getting referrals.

We will provide examples that will clear the horizon on that matter, and give you a glimpse from some cases where things went great Messenger giveaways.

How Messenger marketing can help your eCommerce & Retail.

This is Viral Loops' favourite part.

In this section of the webinar, we are going to double down to one of our most successful case studies.

You'll have the opportunity to see how the whole marketing funnel functioned in accordance with a Messenger giveaway, the results of the campaign (Open Rates, CTRs, Conversion Rates, etc.), and all the tech stuff you'll need in order to get inspiration for your own campaigns.

Other uses of Messenger.

In the final act of the webinar, Natasha is going to guide you through all the possible uses of Messenger Marketing for modern brands.

Cart abandonment,  interactive sales, personalised retargeting, receipts & order updates, returns & feedback; you name it.

This webinar is going to rock your world, so make sure to reserve your spot; it's FREE!

April 24, 2019 - No Comments!

Alexandr Fedotov: Making & spending millions on Facebook with ads

As you probably understand from the title of this article, this is about Facebook ads (duh!).

Another installment in our interview series, and after Arri Bagah, Hunter McKinley, Natasha Takahashi, and  Fetch & Funnel (all of them shared their Messenger Marketing secrets), this time our guest spoke to us about a different subject.

You see, Alexandr Fedotov, is a laser-focused Facebook advertiser that spends and makes millions on Facebook via ads, and he was kind enough to share some of his strategies with us.

Enjoy!

 

Who’s Alexandr Fedotov and what does he do lately?

Originally I'm from Ukraine, and I graduated with an economics degree without having any idea what I'm going to do.

I was working different jobs and I started my career as a freelancer working with different companies, and doing different tasks for them, specifically for the American market.

I would work with a client and I would promise them some results, and then I would have to learn how to deliver those results as soon as possible. 

Over time I accumulated certain skills in areas like Google AdWords,  SEO. I just noticed that a lot of people started to ask me about  Facebook advertising

I've realized that there's a  there's a big need in the market for this specific skill set and some eCommerce company started to ask me for this. So, I started boosting for them and over time it all came together.

So we started to work with bigger and bigger companies with bigger and bigger budgets.

Now some of our clients are companies like Under Armour and Lululemon, we serve seven-eight figure brands that they're growing fast. 

It was just a progression of you identifying what's needed in the marketplace and just gravitating towards that direction.

When did you start focusing on Facebook ads? 

It was about 4-5 years ago.

It wasn’t like I wasn’t already doing it. It was part of the services I offered; doing it over and over again led me to the decision to go all the way.

That’s when we started to pick up and hired media buyers and a team.

Why laser focus is mandatory?

I think it comes down to your capacity and your expertise.

With Facebook ads, you have to be constantly on top of changes in the platform and also understand the context of Facebook advertising because it’s different from Google AdWords.

We have to figure out how to drag people in and move them through our funnel, figure out the creative part, the ad copy part and all the other like technical aspects.

To do all that takes some time and it's doesn't happen overnight. 

So when you try to do many things and your capacity and financial resources, as an entrepreneur are limited, that's pretty tough. You cannot do all of those things at the same time and deliver a good quality of work.  

We've decided to go that way- at least for now until we have the capacity and the bandwidth to expand what we offer.

Spending millions on Facebook advertising. 

We spent a bit over like 40 million dollars last year, but not for our services. It was for e-commerce products that we sell ourselves, so we kind of like use the skill set that we have to sell those products, for our own company. 

Making $1M in 9 days.

With every project that you have, it is a combination of good product that, good timing of the year, and creatives

In the past, they tried to scale their advertising spend and their sales, but they couldn't do it, go to the level they wanted because they worked with agencies that had their focus on too many different things. 

They wanted to be very creative in terms of their ads and also wanted to test too many different things. 

It's good to test, but you want to do more of what's working instead of just blindly testing stuff. That's why their ROI was not as good

When we started to work with them, we evaluated what was working for them till that point- we had some of the data that we could leverage, and we found the right products, the creative that was working very well, and we also structured the funnel from the first interaction, all the way down to the sale. 

That’s because the products this company sells are more like high ticket.  People would need a bit more like time to evaluate their decision and, make a purchase. 

We also tested a lot of variations of ads like videos and images that we knew- in our experience, that would work well.  This is what allowed us to scale quite rapidly with that specific store. 

eCommerce sales with the use of content; There’s a framework!

Typically, the framework depends on the complexity of the product

If you sell t-shirts, you don't need to explain a lot about the product; everything you need to sell the product is a photo. But if you sell more complicated products, like gadgets, apparel made with a special fabric that could be like the first touch point with the market. 

That's what you can use to reach the market here as a first stage, then use Facebook to build your audiences. Audiences of people who engage with your content, or of people who've visited your website. 

So you have all of these audiences. For them, we typically have other 2-3 types of content; like video, for instance, that might educate people more about the product or would have testimonials.

If you want to convince a person that a product is good and that it can be trusted, you should offer more images of the product- maybe lifestyle images. You can use carousel ads for that, as you can introduce the same product in all of its angles.

We identify what's the best piece of content that we utilize, and we scale basically to reach as many people as possible. 

For retargeting- which is dynamic product ads, you can basically show people the same products as they have seen. It's very relevant. And usually, those ads have very low CPA and very good return on ad spend. 

So, it's a sequence where you take someone from not knowing your brand at all, to basically engaging them, entertaining them, showing them the benefits of the product in life, and then you lead them through a sequence of other pieces of content to the point where they simply have no objections left to make that purchase decision

That means you've done your initial work as an advertiser, and then after a certain time the creative that you used will exhaust itself, so you’ll need to replace it. You need to constantly be testing some new pieces of content that you can also scale as a replacement for this one. 

Over testing= Overkill.

If you look at Amazon 20 years ago and now, they made changes to the interface for sure, but the main layout is pretty much the same. It's very similar to what it was like 10 years ago because they make those changes gradually, they understand how testing works so they don't do any rapid. 

I see a lot of this in e-commerce entrepreneurs, where they will simply like rip off their team, or they'll rip off, completely what's been working for them and then start asking conversion rate optimization guys to do something that doesn't work at all. 

In order to do proper testing, you need to have a massive amount of traffic. 

I think the best approach to testing for conversion rate optimization is to, first of all, just follow the best practices that have been laid out for usability and follow the proven model of websites that are already, are successful.

That’s the best starting point, and from there it’s just listening to your customers; like eliminating products from your list that are not selling, or if you see drop off on certain stages of your funnel then eliminate those stages and make it easier for your customers

A rule of thumb for testing Facebook ads. 

We have the 443 framework, which basically means that if we test videos we have four different videos, and we have four thumbnails for each video, and then we have three types of creatives, which are video, image, and Carousel. 

So then what we do is to facilitate the testing of all of that on ten different audiences so we have. 

So for example, you have 4 videos, then you identify the winner for that specific audience.

And then there's that video you can test different thumbnails. Once you found the thumbnail, you can scale. And then on other stages of your funnel as I mentioned we have different types of content. 

So it's kind of like if someone has seen your video then they might respond better to image because that's something new that they haven't seen before, so we kind of lead people through that sequence. 

In terms of variables, I would start with at least four different creatives. 

If you’re testing images that would be 4 images if you’re testing videos that would be 4 videos. of different land so you can just cut videos and see, which one basically converts better. 

The mistake most people make is that they make their ads like they have only one audience.

They have one ad, so they really have no variables to find the winner. 

Let's say if you test 4 videos and you see that your click-through rates are good- let’s say 5-10%. That means that people actually clicking on your ads. 

Then you have to make sure that they actually added the product to their cart. That's how you see whether there is an interest in your product and then you actually see whether people have completed their purchase. 

You need to see the performance of your overall funnel because Facebook will give you data but not the performance of sales.

If your click-through rate is is low then, obviously you need to find a creative that gets you higher click-through rate. 

Automatic, or manual bidding? What about both?

The way we do it typically is by using automatic bidding. Let's say it's like, from 5 to $50. 

We want to identify whether what we have in terms of creative and in terms of targeting, works or not. So we want to find some kind of like proof of concept with what we have on the lowest budget possible. 

That’s how we find our winners (the creative that actually gets sales).

For scaling we utilize lookalike audiences; the most valuable of them are obviously purchases and lifetime value, but we also test and we found some good results with people who stayed on the website for a long time, people who've added to cart, or people who watch videos.

With those lookalikes, we utilize higher budgets because if they work out we want our clients to, spend as much as possible profitably so, we would have like $100, $200 $300 automatic bidding.

Once we find those audiences that worked out well, then that's when we utilize the manual bidding. 

Let's say we have an audience of like 5 million people and we might have a budget for that audience of $1000 to $10000 dollars per day on that specific asset.

So now our goal is just to exploit those audiences as much as possible. So that's where we use the manual bidding. I think the mistake that most people make is they grow their bidding without figuring out their winning audiences and their winning creatives first

If you’re bidding on purchases you want to win as many purchases as possible and the few variables do that, is the winning audience, a high relevance score, high click-through rates, and high conversion rates. 

So if you don't have those variables in place, then you will simply waste money

So if you are good with all of those elements and you will actually pay less than you will bid. That's the goal of manual bidding, and Facebook rewards advertisers who are actually putting their work in figuring out that part and produce a good user experience because the better ads advertisers produce, the more money Facebook makes.

If your ads are creating a bad experience for people, Facebook doesn't want your money because they know that those ads will eliminate people and Facebook is all about getting more people on the platform. 

Optimizing Facebook ads in autopilot.

We use something that we have developed in-house for our own projects. It’s a platform that basically analyzes -like artificial intelligence, the performance of ads and gives us suggestions.

For example, let's say you advertise with certain ads and then after some point, they start to deteriorate in performance

Let's save your CPA was like $20 then it starts to get look $25, $30, $50 dollars; we want to eliminate those situations because that costs us. 

The software also gives us suggestions on the creative that's working the best, and all other things so that's we have in-house and, it's not available to other people at the moment.

 It's still not perfect, but it's it does the job and we usually get better results for our clients.

Messenger marketing is going fast.

I haven't got into Messenger Marketing and I know I should. 

We work with certain people that, specifically specialize in that, like contractors that we recommend to our clients that help them to set up those sequences for people that have added to cart for example on Shopify, and they haven't completed their purchase.

So we use Messenger to a certain extent, but we just put all our time in paid aspect of advertising and the creative; regular Instagram stories.

Instagram stories are not for everyone.

On Instagram, if your audience is up to 30 years old, I think you should definitely try Instagram stories.

It doesn't work for all of the brands, but I believe that at least you should test and see if works well for you.

If you’re a Facebook ads rookie, read this paragraph.

If they're new to Facebook, I think the first thing is to go to Facebook Blueprint which is a free course provided by Facebook and learn the fundamentals of the platform. 

Understand how all of these things come together. Facebook ads are like breaking down different components of Facebook. 

You need to break down the creatives, and break down your targeting, to see what’s working. You’ll need to combine all of those elements together. 

Give Facebook some variety of different items to optimize, and Facebook will also help you with optimization to find what's working.

You need to understand what's the product you’re trying to sell, and how different it is from, everything else that that is in the marketplace. 

Also, you need to find how you can position that product better than other products in the marketplace, and understand how much you can spend to acquire a customer. 

Go to pages of your competitors, and go through their ads. Click them, see their website, see how they position their products and find is they offer certain upsells. 

Maybe they have some email sequence or some like referral programs that they utilize to incentivize users to spread the word about their brand. You want to gather as much information as possible about the field that you're getting into. 

April 15, 2019 - 1 comment.

Natasha Takahashi: Educating brands about Messenger bots

I really enjoy these interviews.

I mean, I get the opportunity to learn first-hand from leading personalities in their respected fields.

So far, we've learned:

This time I had the amazing opportunity to talk to Natasha Takashi about the culture of Messenger bots, and how she (and her partners) shape the field of personalized marketing with Messenger Bots.

 

Who is Natasha Takahashi, and what she’s up to at the moment?

I'm running two companies in the chatbot conversational marketing space. 

In early 2016 my co-founder Kyle Wilson and I, started our Chatbot agency- Ineffable Marketing, with the intention to test out this new technology and see if it was a viable marketing channel for companies to find new untapped revenue as well as automate customer support.

These were the pillars that we wanted to test. Moving forward from there, we did a lot of different case studies. 

We built a lot of chatbots for free, as well as for pretty low prices to see if this was worth it and the results were insane; they were mind-blowing

There are so many great case studies from Enterprise to local business. 

And so from there, we skills our agency would now served over a hundred clients and at this time as well about a year ago, we started a company called School of Bots and our goal is to help marketers and entrepreneurs learn how to use messenger marketing for their clients or their business. 

Our mission is to grow the largest community of these people who are either totally new to the space or are doing awesome things in want to see what other people are doing as well so that they can level up their game. 

Our goal at this time is running these two companies doing the groundwork obviously continuing to build chatbots. 

We're actually going to start working with Matthew Hasey in a couple of other companies, so we're constantly signing on new clients, and then we're also continuing to scale our community, as well as our programs and our consulting and everything on the school of bots side. 

As School of Bots, we've tried to delve into a couple of different ways to deliver value and education to our audience, and so one of those ways has been that we’ve done 36 episodes of our podcast called “There's a bot for that”

It started as a video podcast, and then we realized that we could transition into audio because people would listen to the entire 35 shows on YouTube. YouTube is not always the best place to listen to audio, and so from there, we decided to turn into a podcast. 

At the time our podcast is available on YouTube, Spotify, iTunes, Stitcher, as well as inside of our Facebook group since we typically do it on Facebook live. 

Getting involved with bots.

At the time I jumped into bots, they were totally new and they sparked my interest. 

My co-founder, Kyle, and I were thinking of starting a Facebook ads / social media management agency. So we were going to be in the Facebook marketing realms,  and then chatbots came out right around the time that we were thinking of starting our agency. 

That's why we decided to start testing them and see if they were viable, and I also had a couple of friends in Silicon Valley who were like: this is the next big thing.

I found that really interesting, and it made sense because I'm part of Gen Z; we want things instantly, and also want to be able to chat with people 24/7, at our convenience and not have to deal with a ton of terrible customer support.

We want things delivered via marketing more easily, or if we wanted a lead Magnet or a guide, we don't love following the traditional sales funnel and going through that as a consumer anymore. 

Because of that, I got really interested (in bots) and we tested a couple of different Bots. We got results and realized that we could scale that. We're like: well, let's see what happens because no one else really knows what's going to happen. 

That's why we decided to go all in on it

We're young. We'd figure out something if it didn’t work. 

It actually turned out to be incredible, and at the time there weren't really many thought leaders or people who are sharing the results and best practices and experiences, in the space. 

By the end of 2017, we had done quite a bit of chatbot workaround, and so we decided to start School of Bots to share all of that expertise, but also to highlight other people who maybe hadn't built a platform for themselves but were doing amazing things for big Enterprise companies.

 Arri Bagah is one of those people. He has done fantastic things for e-commerce companies with Bots. 

We wanted to feature those people, highlight them, and obviously drive traffic to them in order to help them get clients as well.

This space is new and there are only a few key resources that you can find online, that are up-to-date giving you valuable content, and we wanted to be the main one that people go to. 

How brands should integrate bots into their marketing strategy.

Customer Support is one of the biggest things, but I would say that that's really scratching the surface.

Everything that you can do with Facebook ads, email marketing, landing pages, or any sort of funnel can be translated into bot-friendly content and put into a chatbot. 

Building that experience is a bigger win-win situation for the consumer and the business. 

On the consumer side, you're able to get so many things delivered in a digestible and exciting interactive convenient format. 

And then from the business side, you're able to track all of this. The really powerful thing is that, for example, just the difference between using a Facebook ad to send someone to a landing page and send someone to a chatbot.

With the landing page, you lose a percentage of those people who click on your landing page. 

The only way you can recapture those people is to do a retargeting Facebook ad

Whereas with a chatbot you can actually send them to the Bots and then capture them immediately as soon as they interact with anything inside of the bots. They just need to reply or click on a button and then if they don't reply,  then you can send them a follow-up message later on as well. 

From there, you can continue to track the conversation, see where people are dropping off, and ultimately continue to optimize the experience

The process of seeing how users are be interacting with your landing page, and then improving it, may take several months and at least two really split tests to good results. With the bot, it can happen within a few weeks, or even a week sometimes. 

That's really the magic of it; you can track everything and at the same time get more qualified leads. 

Well weed themselves out over time and then you'll also be able to see and get like real-life data from people, see how they're interacting with the conversation. 

There are three pillars that you can look at as a company who wants to get started with messenger Bots:

  • Marketing.
  • Sales.
  • Operations 

Operations just mean repetitive tasks such as customer support, logistics, or anything that you need to figure out internally, or with your customers. From there you can decide on the use cases that you would want to implement, see which bucket they fall under, and then decide on a timeline to implement that right and start slow.

 Start with one use case, and then build from there. That’s what I would recommend always. 

Chatbot flows that every eCommerce should use.

Our favorite flow is to bring people in from a Facebook ad, just because most e-commerce stores are running Facebook ads. 

You could also use this tactic with a ref URL, which means that you would send people to your chatbot URL. 

You could use a scan code

There are a couple of other ways that you can opt people in. Comments are also great, although I will say that the comments work best for giveaways

Did you see Beard Club’s campaign? That was awesome.

How to use Facebook Messenger for Referral Marketing

They were doing that with their comments but I will be honest and say that the “click to messenger” ads the- ones where you click on the button, usually perform better for almost any type of ad except for a giveaway.

This happens because, for giveaways, people are commenting, sharing with Friends, tagging them and all of that stuff; but for most regular Facebook ads people aren't necessarily doing all of that, and so the “click to messenger” perform better.

Whatever opt-in point we choose to get people into the chatbot, what we do is to follow the six-step process

So this is actually something that I just stared at the Traffic & Conversion Summit and Social Media Marketing World, just in these last two months. I'll say that this applies really really well to e-commerce

And so essentially what the six-step formula is, is that as soon as someone comes into your chatbot you are giving them some sort of value. That can be either a lead magnet, a guide, or something like that. 

Whatever your best performing freebie is. 

From there you can offer a promise of value, which could be something like a challenge or a mini-course; something that's going to be dripped over a certain period of time. Usually, three to five days work really well.

What you're trying to do, is to create a kind of experience that will bring them in and make the whole process seem a bit more smooth for the user. 

That's really the goal anytime. We bring someone into the chatbot and give them some sort of educational value. 

So they learn something new, or they develop a new skill. After something like that everybody's like “oh I walked away with something”

That was really cool. 

They will be more invested in your company because they’ve spent maybe three to five days with you on this mini-challenge, and then they are going to buy something from you; which is really your end goal.

The best Messenger marketing experiences ever built.

I’d say one of the best ones that I've seen is from Sierra Club

They are a non-profit, but their chatbot has gotten insane results, with donations coming as well as advocacy because they focus on having people advocate for nature essentially and conservation of nature overall. 

One of the cool things that they tend to do is anytime that there's a really big petition they want people to sign- or a big cause that they want people to donate towards, they'll create an experience inside of the bot that's kind of like a virtual experience where it's a tour walking you through some of the amazing things that happen at this conservation, or at this certain piece of nature. 

They'll kind of put together for you, images, videos, and give you audio. This is a full-blown experience, and it's usually like five to ten messages long. So you interact and then you get the next piece.

It’s like “Now, let's move on to this tree, or this volcano”, depending on where they are. And then at the end, someone who has gone through the entire experience is now pretty excited about this. 

Obviously, people spent the time to go through it. They watch the videos, and they listen to the audios. 

Usually, they get really high donation rates at that point. So technically, their conversion rate to a donation is very high compared to email or compared to any other medium they've ever done. That’s because people had such a cool experience walking through this tour. 

That's something that we apply to a lot of different types of businesses like co-working spaces, amusement parks and even for e-commerce. You could totally walk someone through a journey. 

Here’s a quick example with one of the e-commerce companies that we work with. They create these blow-up lounges and floaties. For them, it's all about lifestyle and they’re targeting people who love to travel and can use this in a lot of different ways. 

And so they have their ambassadors (influencers) go out on journeys to Iceland, Mexico, Bali and they'll take the product with them and shoot images, but they do it in a storyline kind of like a chronological way. 

What we did was to take those blog articles and put them into the bot and in the same way to create this tour experience, except it was a little bit more like Choose Your Own Adventure”, where it was like, “Alright so over the next three days we're going to do a virtual kind of wake up in a new country every day”. 

And so, on day one they went to Iceland and then we walk them through each step and then at certain points we were asking: “Do you want to go to this black sand beach, or do you want to go to the mountains?”, and “you want to go do this, you want to go do this?”. 

In the end, they've seen different photos of the product on the beach, or near a glacier. They've seen all these really cool images of it. 

At that point they have a better idea of how they could use the product, they are more excited about it, and obviously a little bit more emotionally attached by the end of the three days or even by the end of day one. 

That, as well,  has converted really high for us compared to any other medium e.g. reading just the blog article or reading an email about it. 

Chatbot platforms? Here’s the top one.

At this point (in March of 2019”, our go-to platform is Manychat for sure. They have the most innovative tools as well, and they have positioned the platform for marketers; the founder, Mike does such an amazing job listening to user feedback. He spends a lot of time with his customers and really understands what they need. 

His goal has always been to position this from the marketing standpoint and that's why I think that they're winning; because marketers are going to their platform and they're also investing time to the two conferences. 

I just mentioned there are over 6,000 people there; the top marketers in the world almost, and all those people saw Manychat’s name because they sponsored at both conferences.

 Right off the bat, you see them investing a lot of time and effort, sharing their platform with marketers. 

They're doing really really well because they’re pushing the Messenger bot world forward.

When they first started obviously their product was really unstable, because obviously, they have to rely on Facebook Messenger and potentially other apps like Zapier. 

But now I'd say that their platform is really really stable. Obviously, there are outages and things related to Facebook, but in terms of their platform not performing, they've really really improved over the last three years. 

Messenger marketing metrics that reveal the truth.

It depends on your goals overall because obviously there are certain things that we track for every campaign like the generic kind of Open Rate, Click Rate, how many people converted into the next step, etc; but overall it's going to depend on what your goal is. 

So if your goal is to capture as many emails through the bot as you usually capture on your email opt-in forms, or through Facebook ads, then that's going to be the key metric you want to look at. 

We also look at how many touch points does it take for someone to convert into a buyer, or into the next step of the funnel. 

Usually, those touch points will be how many messages they interacted with. It kind of depends per campaign, but that's usually a really important metric we look at because those touch points then turn into a lead score so that we can, at any given point, go into the chatbot and filter by lead score. 

We use that as a field inside Manychat and see you at what stage certain people are, at and where they came in from, and which opt-in point- which would be a Facebook ad, a scan code, or URL.

Also, we measure how many people from each Opt-in point are at the highest lead score, compared to all the other ones. 

Those are some of the main things that we look at, because obviously, we want to measure the ROI, but we also want to measure the user experience and that's usually going to happen in the engagement rates; how long someone engages, how far they get in certain flows, and how much they progress inside of the chat bot’s content. 

This is for the people that don’t use bots.

Get started ASAP; just connect Manychat to your Facebook page. 

It's free, and you can turn off any of the bot’s features. What that allows you to do, is start building your list immediately even though you're not doing anything with the chatbot. 

What I mean by that is that anytime someone sends your Facebook page a message, you're now going to be capturing them on your bot’s list, which is stored inside of Manychat

And then when you're ready- if you are waiting, at least you’ll have a list that you can start with and that you can message immediately because they have been interacting with your page. 

So that's one thing you can do immediately, just to get that head start and not feel like you're starting from scratch. 

Another thing you could do would be to take the free starter course on Manychat and chatbots to understand it because the problem with all the other free content available is that it's all very scattered in terms of what you should do to get started. 

You can learn exactly what you need to do, at least to get started so that you don't mess up and get your bot banned from Messenger. They filmed it about a year and a half ago, so some of the stuff is a little bit outdated, unfortunately, but for the most part like their support is great. 

If you have any other questions you can always look at the documentation, and then we also have a free course as well that we, instead of saying “here are all the things you can do inside Manychat”, we position it more from the marketing and the agency angle, and then present the Manychat approach.

We also go into how you would brainstorm what you want your chatbot to do and then be able to execute on that. It's really just five videos, but that's something really great that people can start out with.

 

February 5, 2019 - No Comments!

Arri Bagah: Personalized experiences via Messenger Bots is the future of eCommerce brands

Lately we’ve become obsessed with Messenger Bots.

Actually, our obsession got us so far that we decided to design and create Viral Loops for Messenger, so you can run a giveaway entirely on Facebook Messenger.

As a result, we went “hunting” in order to learn as much as possible for the Messenger Marketing industry from its experts. In other words, we started interviewing people.

We’ve already given you our interview with Hunter McKinley, were we explored design, milestone campaigns, and Messenger bots.

This time, we spoke with the Botman himself; Arri Bagah.

Arri consulted giants like Google, HubSpot, and Facebook to build harder/better/faster/stronger chatbot solutions.

He is the Founder & CEO at ROAS Agency where he helps brands on Shopify leverage data-driven personalized marketing to 4X their conversion rates and recover 10x more abandoned carts.

ROAS Agency works with The Beard Club, Poo~Pourri, Transparent Labs, and many other notable brands.

He recently founded The Chatbot Channel Facebook group for e-commerce marketers that want to learn or share, things about chatbot, voice and AR. 

Here’s Arri’s take on things. Enjoy

Who Arri Bagah is at the moment & what he does.

I started like two and a half years ago.

I had a Facebook Ad Agency with one of my friends and we're running Facebook ads for small businesses. We tried to get them more leads and more clients, and after doing that for about six months we realized that small businesses don't have much money.

It was really hard to be able to work on a tight budget.

That’s why we decided to give a try to real estate for a bit, but it was kind of like the same issue with like small businesses.

That’s the reason we moved to eCommerce. Once we got into it, it was kind of hard because everything was new to us e.g. running Facebook ads.

I spent quite some money on ads with little to no ROI. I created my own e-commerce brand at that time just to test things out. It was a print on demand shop on Shopify, and I was using Facebook pages to drive traffic to it.

I wanted to buy a Facebook page, so I reached out to one and said:

“Hey. I would like to buy your page so I can use it to drive traffic”

Around that time, there was a killing of a gorilla inside a zoo; Harambe, and it was going really viral. I asked one of the relevant pages and they declined to sell it, but two weeks later we agreed.

The page had 40K likes- which was worth at least $10K at the time, and I got it for 300 bucks.

It was kind of like sketchy to because the guy was from he was in India. I didn't have PayPal or anything, and he required a transfer via Western Union before giving me access.

I just took the risk and made the transfer, and he really gave me the page. So, I started driving traffic to my e-commerce store, and after like a week or so the store was making around like 2-3 hundred dollars per day for a couple weeks.

It was pretty good. Two to three hundred dollars per day in profit, for like two to three weeks and then it happened.

At that time I didn't know about Facebook Business Manager.

I was trying to sell the Facebook page and somebody reached out to me to buy it.  They asked for admin access, which I thought it was a stupid move to make.

They insisted a lot and said they're going to buy the page for $8,000.

“I could use $8K right now”, I thought.

At that time (or even like so today), if you made somebody else admin of your page, they couldn’t remove you within the first six days.  It's like a robot phase. 

6 days were more than enough time to be able to like realize if they were going to pay me or not, and I could remove them at any time if they didn’t.

I gave access to the guy, but at that time I didn't realize that there was something called the Facebook Business Manager which, in case you're an admin of the page, you can claim its ownership.

Which he did. He just kicked me off, resulting in me losing all the traffic.

I had to figure out a way to just start driving traffic again, and that's when I started learning more about Facebook ads, and then I had my first success story.

It was crazy how it happened.

I started to get into Facebook ads because my website was dying, and I had to figure out a way to drive traffic. So I spent all the money that I made on Facebook ads, ended up working with one of my friends who is an influencer in the e-commerce now- he was like an influencer on the Instagram platform.

I met him on the panel that I was speaking at about Facebook marketing.

Not so many people knew much about Facebook marketing at that point, so if you knew just a little bit, it was enough to like teach other people.

So I met him there and he had an eCommerce brand somewhere.

We agreed to try something for his brand,  and we took it from $0 like a $100K per month.

It was our first success story, and it happened by optimizing the website and by doing some email marketing.

But even after this initial success, it was kind of like hard for me to find clients.

So I decided to get a job.

But before I got a job, I found out about Bots- during the summer of 2017.

I didn't like them enough to dive deep to it, but thought it was a cool thing- mostly because I checked Domino’s bot. I started getting more serious about them around September of 2017.

I built the first bot and went to a conference here in LA and started showing it to people. They interacted with my bot and thought it was the coolest thing ever.

They actually loved using it and started asking if I can build one for them as well. The moment I came back from the conference I immediately built a bot for my agency at the time.

We used it for lead generation and it worked really well. 

We're getting super high engagement rates: 

90-95% open rate and click-through rates of 20-50%.

That’s when I realized that this could be a really powerful marketing channel. 

Using a Messenger bot for lead generation can give you 90-95% Open Rate & 20-25% Click Through Rate.

The agency was going still very slow, so I decided to look more actively for a job. That's when I met Josh who was speaking at one of the events In Milwaukee.

I was in Chicago at that time and Milwaukee was like an hour and a half away. 

So I was like: 

“Ok, like I'm just gonna go there, meet them, and see if he has things that we could possibly work together on.“

I got to hang out with him all day, and he was telling me about how he wanted to hire somebody to run more ads. 

So around November, I decided to work for Josh and we did something like a test period. After that, I moved from Chicago to LA and start working at BAMF.

It wasn't a position to build bots- I didn't even know that I had the skills to be able to go to bots yet because I didn't tell them about it. 

 So, this is how it happened:

 I was building Manychat flows, which were kind of complex, and I posted it in my Facebook story. Nobody was really using the Facebook stories at that point

I did.

So when I built a really cool Manychat flow, I liked to take a picture and post it in there. I thought it was cool. 

And then that's how Josh noticed. He watched my stories, and one of their clients actually needed a bot built and then Josh was like: oh, I think I saw like a flow on Arri’s story, he may be able to build it for us

And then I build the first couple bots for their clients, and the clients just really liked it. Everything worked well, and then I ended up like just doing bots for the clients. 

And at one point I was managing 13 bots alone. All for e-commerce.

I just did like e-commerce bots for quite some time. And that's just how I gained a lot of experience and got a lot deeper into how you can leverage the messenger platform for e-commerce businesses. 

And while I was doing all that, I was like speaking at events about messenger marketing because it's fairly new, and not a lot of people knew about it. Many are still trying to figure it out what messenger marketing is, especially in the e-commerce space. 

So I was talking to conferences about messenger marketing, and my plan was to eventually just transition to my own agency. I wanted to find the thing that I could focus on.

I didn't know it was going to be bots yet, but working at BAMF enabled me to narrow down what's most valuable to e-commerce business; which helped me realize what I wanted to do next. 

I decided to transition, after working there for half a year, to my own agency and then we started out with working with e-commerce brands and us kind of got bigger clients a lot faster, just because of my personal brand that I built was like speaking and things like that. 

So it wasn't too hard.

Why they call Arri “The Botman”.

I’ve been building bots for all these clients, and those were all organic. 

At the time the agency was just me, and then I had to find partners to help me do a lot of the work. We did some great work for those clients, and I continued building my personal brand. 

I got to speak at the biggest messenger marketing conference in the world, here in the US, called Conversations Conference. It was over 1500 people and got to connect with the people at  Manychat, and a bunch of other smart markers. 

That helped me get more credibility and also like get bigger clients, and then we had a chance to like work with like Poo Pourri,  The Beard Club, Guess

Being omnipresent to conferences about your niche and connecting with people, might give you the credibility you need to get bigger clients.

We did the exact same thing with these bigger clients; help them leverage data-driven personalized messenger marketing to quadruple their conversion rates and recover ten times more abandoned carts.

I started out building Bots for the sake of building Bots, and I feel like that's what most people are doing right now; building Bots without a valid reason for building one

When I first started out, I thought about offering nine different services around Bots. But right now, I only have two because I kind of cut down every single thing that doesn't really work. 

I don't want to build a bot just for the sake of building it. I only want to do things that I know drive significant business outcomes. 

That's the reason we want to focus on personalized marketing; we know that that's what's going to work in 2019. It's all about personalized marketing and also recovering abandoned carts. 

Focus on personalized marketing; it’s what will work in 2019.

A lot of e-commerce friends do get a lot of abandoned carts

So and that's where we are today; niche-ing down to even more to Shopify brands because it's much easier for us to be able to systemize. Working with just one platform makes everything for the agency much easier because otherwise, we had to create a new deck for every new client.

If you have one platform- and we know the platform really well, then we only have one or two decks for all the clients. That way we can just act in a Plug and Play manner

Getting big clients.

I used to make videos about chatbots on like a couple months ago.

Videos about how to leverage bots for e-commerce, and it felt like nobody was watching them because they would barely get any views. But the Head of Marketing of Guess reached out to me. 

It was just like random out heaven. 

I guess he saw himself one of the videos, and we started chatting on Instagram. We're talking about messenger marketing, and how you can leverage it for abandoned carts. 

He was actually moving out to LA, and when he moved here we became really good friends. That’s when we started to think about how we can leverage messenger marketing for Guess, and pretty much put together like a deck of how they can leverage messenger marketing. 

That really helped them see the value in it. 

So I started doing these presentations for brands to teach them exactly why they should be looking at Facebook Messenger as a platform to communicate with their customers, what the benefits are, and exactly how they can leverage the platform. 

I tried to make everything fit into their brand because they have a lot of retail stores. 

I projected why it’s important to leverage Messenger marketing not only for online but also for empowering their retail stores. by pretty making everything fit into their brand and make it in a way that makes sense in a way that they can see the ROI. 

It’s a new platform, and for a lot of big brands, it’s difficult to try something new.

My attitude was: “I know it's hard, but here’s the value and that’s what you’re missing out. 

Although, for bigger clients, it does take time to get approval to start doing things- I'm still waiting on to get approved on some, it’s important to go to the meetings and show them WHAT & WHY they should do the things you propose.

You have to be patient with bigger clients. Sometimes it takes more time to get your approval.

Tips for an omnichannel experience via Messenger.

A lot of people use Messenger scan codes

I’m not really into it, because you need a Messenger app to scan it, which is pretty stupid. 

I prefer regular scan codes

You can just open your camera, scan the code, and open it in whatever app and it needs to open. 

With the messenger code, you have to open the messenger camera; there's like too much friction, and I don’t see any scalable way of using it. 

You can integrate all the store locations in the Messenger platform; All your retail store directory.

So if somebody is looking for a nearby location, you can just send it directly to them via Facebook Messenger and then could offer them the ability to book a showing booth or a fitting room for that specific location. They just have to put in their email, and then that information is sent to that specific store. 

That's a nice way of providing an experience. Everything is all about an experience, right? 

Everything is about the experience you provide.

So, how can we like enhance the experience of for the customer that wants to go in stores?

The first thing is helping them find the nearest store, and then the second thing is to help them even more, with scheduling something for them; there's a trend around this in the retail space right now. 

If you look at Apple and all these different companies, what they're doing is providing an experience, but they’re expecting you experience something where and when you schedule. So Apple makes your schedule so you can just walk into the Apple Store. 

You have to schedule an appointment and this helps the agents know more information about who you are. 

Things like who you are, what problems you face, why you face them; all these different things, which allows the company to provide a great experience and also schedule their own day.

One of the things that the CEO of Stitch Fix said is that the brands that will Survive in 2019 need to provide relevant personalized and emotional experiences to their customers.

Which is something that really resonated with me. 

The brands that will survive in 2019 are the ones that provide relevant, personalized, and emotional experiences to their customers.

Just look around and see how people shop now. It's all about personalization, and as a brand, you need to definitely personalize all your marketing and you can do that without data and some of the data points that you’ll get just by using the Messenger platform. 

 When somebody gets to subscribe to your Messenger account,  you immediately get their First and Last name, their profile picture, their gender, their time zone other, and their location

 Those are all data points that you get right away, and you can use them to personalize what you’re broadcasting to these people. Over time, as you keep communicating with them, you can collect more data points about them and then personalize their experience even more. 

 These are things that you cannot do with email marketing because with an email address you don’t get all the info you need right away.

Data points that Messenger provides you right away:

Messenger marketing & paid ad strategies.

There are 2 ways to leverage messenger with ads. 

The first one by is leveraging clicked Messenger ads, and with clicked Messenger ads when you go to your objective you’re optimizing for messages. 

With clicked Messenger ads, what I've seen is that you have to start with your budget a little bit higher because the more people that you get to message you, the lower the cost gets.

So usually when I start the budget at 50 or 100 dollars, and I get like less than a dollar- probably like around 80 to 70 cents cost per subscriber, which is really good too because we acquire new a subscriber and put them like through a customized flow. 

What I recommend doing is giving those subscribers a small quiz- four to five questions, just to welcome them by asking certain questions. 

That’s how you customize their preferences, so the product that you're going to send them will be the most relevant to them

So if you're in clothing space you can ask: 

  • What are they? 
  • What are they looking for? 
  • Are they looking for shirts pants? 
  • If they like shirts then what color are they looking for? 

And then maybe it's okay to ask what size are you?”, and these are all things that you can also save about the customer. 

So next time you decide to make a broadcast via Manychat, you’ll know what to send.

So, you can really get the info that will help you to serve your customers better. And people LOVE quizzes.

The second way is leveraging comment ads and these usually work best with giveaway campaign. 

So let's say you're running a giveaway campaign through an ad- basically, connect your Facebook ad to a bot, and once somebody comments on your Facebook ad they receive an automatic message. 

You just got to tell them that when they comment in the post, they’ll receive a message from you (it’s Facebook’s policy). 

Give them an idea of what they should make a comment about. e.g.  What do you like about the shirt?” for a chance to win the shirt.

You just have to find creative ways to get people to comment. Also, the image creative has to be really nice and popping so that it gets people's attention. 

And then you get a lot of users to comment, and for each comment, they get a message. On average, probably 60-70% of the people who comment will subscribe; that's what we've seen on average, especially when we scale. 

By using Manychat’s Comment Growth Tool you can get up to 70% of the people leaving a comment, to subscribe to your Messenger.

So for example for one of our clients, one of our posts got 50K likes, 27K comments, and 9K shares.

This could be like a really good strategy, especially when you combine with giveaways. 

On average probably going to spend 8-20 cents per comment, which is a really cheap price to acquire a new subscriber- especially when you when you acquire a subscriber that after the giveaway you can keep promoting things to them. 

Also, you can collect their email address directly by asking them inside Messenger, and these email addresses can go directly to your CRM. 

How to not cannibalize your Messenger subscribers. 

A lot of people fall into the pit of getting many Facebook Messenger subscribers and blasting them with broadcasts and sales, which eventually destroys Open Rates and Click Through Rates. 

A lot of people that I've talked to,  said that they received spam messages from people/bots every single day for days. This is not the best way to use the platform. 

Spamming is not the best way to use Messenger.

What I recommend is knowing your customer. Being able to personalize the messages that you sent to them, is of high importance

Just asking them a question that helps you personalize a message that you send, can be really powerful. 

Let's say Fourth of July is coming up- or something like that, and then you ask them:  What would they rather do on Fourth of July?” and give people options like barbecue’, chilling at home, or maybe it's fireworks’. 

Depending on which one they pick the next time you’re about to send a promotional offer, you can think that this isn't an offer for people who love to barbecue, for example.

Right now what you can do, with a platform like Manychat, is to export your Messenger subscribers into a Facebook custom audience for retargeting. 

Some people use Zappier in order to auto-update the customers so you don't have to export every day- or every week, in order to keep updating.

In addition, you can filter out your Messenger list based on a tag. 

So let's say you want to have a list of only women; you can filter that out! 

Let's say you want to have women who like shirts, and you want to remove women who like red shirts; you can filter that out! 

Then you can auto-update the custom audience inside Facebook, and use that audience for retargeting.

The best flows for eCommerce marketing via Messenger. 

For me, there are three flows that sit on the top. 

The first one considers pop-ups.

Brands usually use pop-ups on their websites, right? 

They “trigger” them either when you first get to the site, or as an exit intent. 

So instead of using that, you can leverage something like a Messenger pop-up to give a discount code to a subscriber. In order for them to get the discount, they have to subscribe to your Messenger by clicking the button you provide.

Immediately, they're going to receive a push notification on their phone. 

So your open rates- right up front, are going to be really high for those messages. 

That's the first flow. 

In that flow, you can message them with the promised coupon and then you can also have products that link directly to your Shopify site. 

The second flow is about abandoned cart recovery. 

So this one is like probably the biggest because it makes a lot of money for a lot of the brands we’re working with

Basically, there's a widget that you can install on the add to cart button and then what it does is that when people click it and don’t finish checking out, you can follow them up with a message.

The last flow- that works really well, is for receipts. 

Receipts are a great way for retention, and then to engage with your customers. 

For example, you can send them a receipt after they do make a purchase, and then after they get the receipt you can say hey, have you had these new products or this new collection? Would you mind checking it out?” and they can click yes or no’.

If they click yes, and then you send them the collection, or you get to know them a little bit more.

These flows that you send based on what people select, allows you to tag them or save the answers. 

So you get to like know more about your customers and what they like, and that's how you're able to personalize your marketing.

You’ll have more effective promotions by knowing your customer really well; what they like. 

There are some other flows which are for winning back campaigns”, or for customers that purchased and you want to follow up with them in 30 or 60 days to check in with them and learn if they liked the product.

Did you like it? If they say yes, then boom. 

If they didn't like it, your can send them to customer service. It’s about engaging, just like in real life; like having a conversation. We don’t have to over complicate things.

Marketing online is different, but at the same time is the same as selling something in real life.  

The important metrics of Messenger Marketing.

For Messenger campaigns, we check Open Rates and Click Through Rates. Those are the main ones that really matter inside Messenger. 

Then for the websites of the specific campaign, we check the number of Users, the number of Sessions, and the Bounce Rate.

So, if people are coming to the website and bounce a lot, we should know that. 

Probably the message that we sent via Messenger, doesn’t match with the Landing Page. So we need to fix that. 

Usually, with Messenger, the Bounce Rates are like really low. On average we like less than 40

The next thing we have to check after the Bounce Rate is the actual Conversion Rate.

A lot of the Messenger flows that I talked about have a really high Conversion Rate. Especially in the cart recovery one, you can see about 20%; which is crazy high

You can get up to 20% cart recovery by personalized communication via Messenger.

Conversion Rate is our North Star because it is the only thing that matters. 

People are talking about Open Rates and Click Through Rates, but like nobody's really talking about the conversion rate, which is like the really important part. Right? 

So probably the Conversion Rate is the most important indicator of how the Messenger platform contributes against other channels.

Upcoming trends in eCommerce marketing with Chatbots.

Chatbots and eCommerce can work together on 2 levels:

  • Marketing.
  • Customer service.

In terms of marketing, so far people have been doing a decent job. 

Some people are doing the same job at marketing through Messenger; some win and other people are just spending money.

When somebody has a bad experience with a bot like 90% of those people aren't going to interact with them again.

What happened in the past few years is that like there are different types of people that are building Bots.

You have developers, but they aren't willing to with copywriters. Then you have copywriters trying to build bots on their own, and you also have marketers trying to do the same exact thing

The problem is that all three should be working together.

I believe that this is the perfect combination for somebody to be able to build a solid bot. 

The perfect way to build a solid Chatbot, is to put developers, copywriters, and marketers to work together.

You need the marketer to bring in people, you need a developer to build it, and then you need the copywriter to make sure that the copies are engaging enough to make people take action. 

All these three components were not working together, but we're starting to see that they start to come together a little bit more. 

I’m starting to see jobs pop up for copywriters and things like that. So people are starting to realize that you definitely need copywriters to offer conversational user experiences, to get people engaged.

The bots that I've seen that use copywriters are much much better than any other bots I've seen around. 

I think that in the next years if everybody will be able to come and work together there will be much better experiences. Right now a lot of people are just using the platform just to spam. 

Hire your marketer, a copywriter, and a developer to make sure that you build the best experience possible. This way you just going to drive more business outcomes. 

So that's the marketing side.

Then there is the customer service, which is massive. 

A lot of people right now are just neglecting the customer service part, so they have a bot. And then they don't have a real human checking through, making sure that everything is doing well and smooth, and that users are getting their questions answered

So people are just like blasting messages and they're not checking to see like what people are saying; if users have questions they should respond.

If you're using the Messenger platform, for marketing purposes and you do not have somebody actively going through and making sure that people are getting their questions answered, then you basically spamming.

Imagine you send a message to a brand and you say hey, can I get a refund for this order? and then they just don't respond. Now imagine that the brand after that just send you a message: “We have this t-shirt, would you like to buy it?”

Nobody wants that.

You should be able to tag the people that are in need of help. Having real human checking things is really important. 

Combining automation with like real human powers is the best combination because you can leverage the automation for more efficiency. 

In customer service is really important being able to leverage AI to answer questions right away; automate some of the FAQ's, and then just let the customer service team just check in and take care of it more unique issues. 

One of the things that we do with a lot of our clients, is to integrate their Messenger with Zendesk

Not only can you first message your Facebook subscribers directly, but you can pretty much filter tickets. So you can say: hey this person is asking for a refund  put them in the priority tickets. 

If somebody asks for a refund then you want to take care of that, right away. So make sure that everything is filtered. 

 [x] When somebody is asking for a refund, you want to take care of that right away.

And then when you do a marketing blast, you don’t want to blast to people who are looking for customer service because it's a really bad experience

This is something that I have not heard anyone talking about yet, but it's really important. I've seen that, and that's something that we do and that our clients.

So that's the customer service side; being able to automate your FAQ's and leverage live chat- which is real human power, to increase your customer service efficiency

Few last words.

If people want to learn more like thinking about they can just like visit our website, and get our free case study and learn more about exactly what I talked about. 

Throughout the case study I just walk people through the new way of marketing and exactly like how it started, why we should use it- I think a lot of people are so focused on the Open Rates and Click Through Rates and we don't know much besides that, why should someone use Messenger marketing, and what are the trends that indicate that you should use it.

 

January 24, 2019 - 1 comment.

Hunter McKinley: Messenger bot giveaways, milestones and design.

Hunter McKinley is a multidimensional guy.

From design to marketing, clothing brands, chatbots, agencies, apps; you get it.

Our first contact was through his work with BAMF Media, and then got to know him better from his work with SoFriendly.

I knew from the first moment that I wanted to learn his take on things that torture a lot of people out there.

While 15, Hunter started this whole entrepreneurship thing out of his backpack so he would sell candies and sodas.

Eventually, he moved on to clothing.

There was a local brand, and they were starting to get some recognition in the community and so he started making t-shirts for them.

He bought a shop screening machine and started his own company, called Dopsm Clothing.

That’s when he really started getting into marketing because he realized that while people were getting wristbands from his competitors- from other students, they were willing to take them off (that they got for free) and buy his for 3 or 4 dollars.

Although the talk inevitably went to referral marketing, milestone campaigns & Messenger Bot Giveaways (Hunter was involved in more than 20 viral campaigns), the key takeaway is his views on entrepreneurship, planning, and execution.
Enjoy!

The main factor that people choose something to pay, rather than a free version of it.

Most of the times the only real difference between a paid product and the free version of it, is the way you market it.

The values that you bring to the table, are very important. And your marketing should be revolved around those values. You shouldn’t be in it to make money.

Hunter McKinley: Messenger bot giveaways, milestones and design.

In order to be an entrepreneur, you have to fail many times. You just need to fail really fast and take a value-based approach.

Most of the times we need to remind ourselves:
"Listen, I'm not looking to make a bunch of money, this is me and I stand for this, this and this."

You can tell from a mile someone who is just in it for the money, VS someone like Tom’s who is actually giving back to the community, and when you have that value proposition on top of having a better design, you actually win; because better design equals better quality.

It just seems to make sense, and that’s what was happening.

In the case of the wristbands, there really isn’t much difference between a $0 wristband and a $3 wristband, except the design was little different.

Really it was just the marketing, and the approach was like:
“Hey guys, I’m not here to smoke, I don’t think that’s cool, I think what’s cool is like just doing the right thing, doing well in school.”

It felt real because it was a real thought.

When you’re an entrepreneur and you have your truth/values, you have to surround yourself and partner with people that are associated with it.

The “value-based approach” also comes to branding. So if you want to build a brand with a specific angle, you need to be really authentic if you want to make it really good.

Sometimes people say “OK lets put some values in our product to make our marketing better”, but if these values are not the values that they truly believe in, it won’t work out.

Who Hunter McKinley is at the moment & what he does.

I am working as the Head of Marketing at SoFriendly, a design & development company.

The focus at the moment is on building the enterprise section, as we’ve been working with startups for the last 3 years, but really now we’ve built up the reputation at the point where we are now launching apps for big enterprise.

I can’t list the one that we’re talking about right now, but we’re working on a really major contract with a few major hotels like Hilton and Marriott.

We also work with the guys over at Google, so now we’re actually in the transition period and that’s what I’m focusing on as primary role right this second.

On the side I'm also building something like ProductHunt for digital marketers- I don’t know if you are familiar with Dribbble or ProductHunt.

Right now as a designer, the whole industry shifted, every single place asks for a URL with your portfolio.

A lot of my friends that are digital marketers, and they all asked me to help them make their websites. They are challenged, when it comes to making a website design, development.

They just don't have those skills.

So I’m building the same thing for digital marketers, cause right now there is not a solution for digital marketers to show what they’ve done. Just like what you guys did for Viral Loops by template-izing it and build something pretty straightforward.

So these are the 2 main focuses other than freelancing right now.

Why did you choose Word of Mouth?

I was introduced to the idea about a year ago while working with Josh Fetsher and Houston Golden at BAMF Media.

I've used Gleam in the past so I had a little bit of an idea of how this worked, but what we found that worked really well -and what they introduced me to, was the milestone campaigns.

I dove head first into that.

I did all the research I could, and I saw you guys had a post about Harry's. It always helps a lot when I find blog posts like this.

In addition, I am a huge Product Hunt fan, so when your Milestone Referral Template launched there, I had to try it.

It’s trial and error. We just tested all types of referral campaigns and found that the milestone campaigns is what we wanted/needed.

I really didn’t even know about it up until a year ago when they were starting to test out different ways of going viral.

Josh was consistently posting, you know, viral Linkedin Posts and they were getting featured in all those magazines and they said: “Hey Hunting World, looking for somebody to help us with our viral campaign and these things are new and we are just trying them out”, and we did over 20 of them and it’s really amazing!

Why the milestone concept works better than more traditional referral campaigns, e.g. Dropbox-like?

It provides clear goals for the end user.

It’s not like Dropbox’s referral program; it rewards just you.

What’s so great about the milestone campaign is that it’s kinda like “gas on a fire”. If I get $5 every time someone shares, I’m gonna be sharing more about the product.

Product Hunt had some sort of golden kitty or something- just really exclusive stuff. That’s what works well.

Also, I draw a lot of same similarities between the way that the Viral Loops’ Milestone template works and Kickstarter.

It would be one thing for me to donate $5 to a Kickstarter, but it’s another thing to be able to donate up to certain brackets to get those bigger prizes.

It’s just that the milestone campaign has a different feeling. It’s just totally different from a lot of things that I’ve seen online.

What should people take care of when they run a milestone campaign?

Not long ago, I published a very detailed checklist of what people should take care of when they run a milestone campaign.

Get the checklist directly to your messenger!

When I first started at BAMF Media about a year ago, we had some early successes.

We run a campaign for Bear Squeeze that did absolutely amazing and raised tons of money on Indiegogo. We also did a campaign for Unicorn Snot shortly after.

We had 2 really good campaigns that we knew that worked, and I didn’t build this checklist up until twenty, or so, campaigns in.

When at an agency there’re so many different people involved. From different designers, different developers and obviously we’re not doing just one campaign at a time- we’re doing multiple campaigns, so we just needed a way to take all that we knew that worked and put it into one document.

That one resource that the strategist, or whoever is running the account, can look at it and say: “Here’s what first, here’s what comes next, here’s what comes next”.

No matter who touches the document, it should be the same result every time.

But inside the document, when I give the example, let’s say for the number milestones, that doesn’t mean that you have to stick with it. That’s just insight from all the campaigns that we looked at, that we just aggregate and said “you know what? When we have 4, that’s a good number, that’s just what we know works”.

You can always tweak it however you want, but that document was after months and months of testing everything, from different types of campaigns, from different pricing, and what we know that works or doesn't.

The document also includes some extra things from other campaigns, like building up the hype and, you know, message your friends and family beforehand.

So this just ensures that no matter who you are, you can touch that document and you can have your whole team on board and there’s one central place to look at, because otherwise, things get lost, you know, Skype or Slack.

⚡Note from Savvas:

Quite a few of Viral Loops’ customers struggle to engineer these campaigns and make them successful. Something that I see all the time, is that people think that, “OK, we’re going to build a landing page with a referral marketing campaign, even with a milestone, we’re gonna put it on our website and then we’re waiting for the campaign to take off”.

What they don’t understand a lot of times, is that this is when the real work starts.

What are your tips on how to distribute Referral Campaigns?

There’re 2 ways of distribution; There’s paid and organic.

From a paid perspective, if you’re already paying for advertisements it just makes sense to put a Facebook pixel on your pages, because when you retarget it’s just gonna have much better results than if aren’t doing that.

So obviously, you can go the paid route and expand a bit on it.

I get the feeling that Viral Loops is more for startups. Startups are companies that tend to not have too big of a marketing budget when they’re launching a new product.

Hunter McKinley: Messenger bot giveaways, milestones and design.

The best organic way to do it is messaging your friends and family, letting them know.

If you go on Letgo, they always say the first people to buy something are your friends and family; it’s the same thing for a Viral Loops campaign.

For the most likely they help you share it. They might not be in your target market, but they’re at least gonna spread the word out for free.

So letting them know and giving them an opportunity to help you, even though it doesn’t cost them any money, is always gonna be the way to go. And I actually got that from Harry’s; I think you guys said that they got over 100K subscribers.

Well, we tested that out ourselves and it actually does work. So that’s one way to promote your campaign.

Another way is Facebook groups.

It really hasn’t have to be on Facebook; it just has to be some sort of niche, whether that’s a Facebook group, or you talk to a specific slack group.

I know some people have things on Skype or Discord, or on Reddit if you get the right niche.

But finding that niche of people, messaging them and giving them incentives, that really helps a lot.

In many occasions we had some clients getting a couple thousand just from a few people dropping the link in a Facebook group. You never know where it’s gonna come from, but you just need to find that niche and you be able to provide it to them and really pitch it as like “Here’s the grand prize, you have to bring that many people in order to get it”.

⚡Fact:

Upworthy; the viral news aggregator, and mentioned that when they started they focus totally on Facebook and they got the first 1000 Page Likes by just asking their friends and networks to like their page.

They managed to get 1000 people like their page. So it’s really difficult to get, let’s say the first 100 people to join your campaign, share it with their friends.

A lot of companies miss that and it’s a really simple step to start taking off.

How would you combine paid advertising with a referral marketing campaign?

If you notice on the checklist- I think on page 1 or page 2, we write about the benefits.

What we found early on was that every campaign should focus around at least three benefits.
Other campaigns will have more, but if you have 3 main benefits and you work in tandem.

Basically what you can do is have your friends and family do all the organic posts; post about it on social media, post it to maybe some Facebook groups and Reddit.

Then you can retarget all those people that have visited your site. That’s gonna definitely dry down your cost and you can retarget with either the benefits, you know like features or benefits, logic or emotional based.

So If you don’t have a large budget for Facebook advertising, that’s a good way of getting in front of people and knowing that every dollar you’re spending is people that already have been to your site.

You can let them know by saying “3 days left”, or you can give another benefit and say “here you can get this”. There’s also the option to leverage your milestones, so you could say “Hey you’ve earned this” and “Here’s the grand prize, keep sharing”.

As a designer, what are the lessons learned when building a landing page optimized for getting more referrals?

You have to have your Call To Action above the fold, and you have to remove all navigation.

I believe Shopify put out a study that said that when you remove navigation- you know the top bar navigation from a site, you get 100 percent more conversions.

It’s called the attention ratio; you just wanna make sure to have one Call To Action on your landing page, and that is to Sign Up.

If they don’t sign up above the fold and you have testimonials or some sort of social proof like publications strips, then right below you need to make sure you’re basically "selling it" with the benefits I talk about above.

So, my number one tip is definitely that you have above the fold as much as you can focus on and the Call To Action which is, of course, the Sign-Up.

What are the core metrics you measure constantly and are super important for a referral campaign?

I always focus on the referral share rate.

It’s great to be able to spend the dollar and get, let’s say one person to sign up, or put an effort to get one person to sign up. But what I’m always in favor of, is measuring every minute or dollar; every single ounce of effort that we put in order to be able to scale into 10 or 20 people, not just one at a time.

So I always measure- on Viral Loops, there’s a thing called the referral share rate, based on that.

If it goes above 100% it means that every person that you get to come to the site is actually going to share it with their friends.

So all of our most successful campaigns were always over 100%, and that’s a really healthy sign that the campaign is working.

If it’s not over 100% then it’s just a regular email capture page, which is great, it’s just not “viral”.

What’s your take on chatbots? Have you ever tried building one?

I actually started a chatbot company about a year and a half ago called Bot Sauce.

We’re still doing things here and there, and we’re actually working on a Non Profit right now as we kinda found a niche on Non-Profits.

They don’t usually have a lot of money and they don’t wanna build whole apps so they’re always looking for bots. It’s an easy way to get in.

Chatbots are pretty huge. The only downside about them right this second is that they keep changing. The majority of chatbots are on Facebook, and Facebook keeps changing how much data you can access etc.

But it’s really just a booming industry.

I’ve loved it and honestly, I used Motion.ai at the beginning which was a year and a half ago, and they’ve already been bought out.

Marketing-wise, the best use of a chatbot that I can think of right now, is actually for advertisements.

I was working with a chatbot expert- he put the bot together and I made the creative form.

When we put the two ends together they just outperformed everything else, and I think it’s just because they’re so engaging and there’s this unique ability to speak to the customer the way that they can speak to each other.

That’s something that you really can’t do in any other platform. It’s a really interesting space.

Do you think that referral marketing can be incorporated into chatbots?

We actually tried it!

We tried incorporating a Viral loops campaign with a Manychat integration. It’s a little clunky using Zappier, but you can use a little bit of a JSON.

We tried to make it work but it wasn't clean.

I would absolutely love to see the viral campaign through messenger.
That would just knock it out of the park, cause people are already sharing. I’ve got 4 group chats at any point for messenger and it would be absolutely insane if we could get that.

At this point, I informed Hunter that we’re about to launch Viral Loops for Messenger, so I will give you their dialogue about it.

Savvas:

I have a small surprise for you!

We just launched a prelaunch campaign for Viral Loops for Messenger, and we’re starting with a Giveaway template that is completely integrated with Manychat.

We provide users with a Manychat template that they can install to their accounts, and just tweak the messages.

They can also create their own flows with the Viral Loops API token inside their Manychat account, and it’s done.

There’s no need to use Zappier or any other 3rd party tools.

McKinley:

WOW, good for you man, that’s exactly what I wanted to hear!

Savvas:

The next step is to create the milestone template integrated with Messenger, so after the first launch of the giveaway template, we’re going for that!

McKinley:

Wow, let me ask you; can you automatically message everybody that’s subscribed and say you know “You have 2 days left”, “3 days left”, “1 day left”, “Today is the last day”; anything like that?

Savvas:

We don’t have the expiration date yet.

What we offer at the moment is that you can type let’s say "entries", and the bot responds to you with a number of entries that you have collected for the giveaway.

Or you can type “I want my invitation”, and then the chat bot responds with a card that you can share with your friends.

We’re doing more stuff so this is a very good idea; to automatically send people with how many days are left.

McKinley:

A Chatbot working with Viral Loops!
I think that’s a home run because it takes a lot of things that could go wrong out of the equation. And the best is that as soon as they are in the chatbot, you can retarget them with Facebook ads.

That’s crazy.

Savvas:

Yeah, I can give a link to give it a look and then starting next month I can give you early access.

McKinley:

I’d love that!

Savvas:

Awesome, great, Hunter!
Thank you so much for your time! I think our readers will benefit from your value bombs!

McKinley:

It's been a pleasure!

Want to run viral giveaways directly in Messenger?

Get Messenger Bot Giveaways by Viral Loops

 

 

October 23, 2018 - No Comments!

5 reasons to start your online business during the Holiday Sales Season

The favorite quarter of online businesses, The Holiday Sales Season is here!

Many online entrepreneurs have already optimized their web shops to get a larger hold on profits this year. If you’re not in an online business in this digital era yet, you’re missing out on massive profits.

Let’s take a look at why the Holiday Sales Season 2018 is the perfect time for you to enter the online market and increase your profits sharply.

#1 Holidays Sales Season = Increased Sales

money rain

The Holiday Season starts from October and ends in December. People have already decided to take full advantage of the deal offerings for Halloween, Thanksgiving, Cyber Monday, Black Friday, Christmas and New Year.

Online searches that include the word “gift” are at the peak. Even if people aren’t actively purchasing gifts, they are researching and comparing shipping costs, all to find the best deals for their loved ones.

There are a number of digital marketing channels and strategies that you can exploit for a profitable result.

The year 2017 was a great year for the ecommerce industry. The global revenue amounted to almost $2,290 billion.

Ecommerce experts predict a growth of almost 19.11% in 2018. It will result in a global revenue of $4,479 billion by the end of 2021.

According to eMarketer, the retail industry (in-store + online) will grow by 3.8% in 2018 to $691.9 billion. Numbers don’t lie. They speak for themselves!

Consider the great example of Blenders Eyewear, who decided to leverage online sales tactics to deal with the competition in eyewear niche.

By developing an unconventional digital marketing strategy that was based on a combination of social media marketing and email outreaches, they achieved great success by delivering personalized messages to each of their target audience segment.

extended black friday offer

#2 Customers Prefer Online Shopping Instead of In-Store Shopping

To tell you the truth, the in-store footfall of USA retail stores fell 7.5% in November and December 2017.

Why?

Simply because more than 40% of the customers made sales from mobile phones. December 23, 2017, bagged in the largest share of mobile commerce in the history of USA.

According to ComScore Inc., US retail sales from cell phones increased more than 40% in the final quarter of 2017. Additionally, eMarketer predicts a growth of 32.7% in US retail sales from cell phones in 2018.

Keeping these statistics in focus, make sure when you enter the online market, you optimize your web store to be mobile responsive.

If you’re wondering how you can set up an online business overnight, then take a look at this marketing plan for startups. It will allow you to come strong.

#3 Time-Sensitive Promotions Work Like A Charm!

There are plenty of campaigns that make sense only during the holiday season. You have one final shot to execute them perfectly.

Nonetheless, no need to take the pressure. It doesn’t matter whether you offer a flash sale, holiday gift guide promotion, or any other omnichannel effort. You’ll have a larger target audience to interact with during the holiday season. Take advantage of it.

Furthermore, take this opportunity to define your brand. Work on strategies that will allow you to stand out from the crowd. Any efforts that you make during the holiday season towards refining your brand, can also be carried out to the following year.

Urgency is a great promoter and an efficient tactic for landing more holiday sales. A great example in this context is of Pura Vida Bracelets that places countdown clocks to convey the fact that their merchandise is moving fast.

For the visitors, the sight of not one but two countdown timers is enough to trigger the impulse buying decision.

time-sensitive offer

To follow through on this sense of urgency, the brand uses direct Facebook Messenger messages instead of abandoned cart emails. The messages alert the potential shoppers about the dwindling quantity of items and provide a Checkout button that leads directly to their cart.

#4 It’s Time to Work Smart instead of Working Hard

Passive income is the revenue you earn without putting in much effort to maintain it. One of the best examples of a passive income is the monthly rent check a landlord receives.

Everyone loves the idea of passive income. It means that you can make money even when you’re asleep. A good online store can earn you handsome money without a lot of maintenance.

Online entrepreneurs enjoy the fast track to earn passive income for multiple streams.

Once you have your online store up and running, you can earn from it even if your products or services are not selling.

How?

Well, you can earn passive income by hosting brand advertisements on your website, selling affiliate products to earn a commission, or by developing membership/loyalty programs. However, do remember, you need to have a steady stream of monthly traffic coming on to your website.

#5 Unlimited Growth Potential

With your traditional 9 to 5 job, you move forward by receiving yearly raises and promotions. These are great ways to get ahead, but they’re only incremental forms of growth. You’re definitely not going to be an executive one week and a manager or the CEO in the next week.

Online entrepreneurs, on the other hand, experience big breakthroughs and sudden leaps in success.

If you’re making $100 per week, there are strong chances of increasing your income up to $10,000 or more in the next week.

The knowledge and return on investment that your online business can explode overnight is part of what makes being an online entrepreneur so exciting.

10 Bonus Perks of Becoming an Online Entrepreneur

taking care of business

Apart from the Top five above-mentioned reasons why you should become an online entrepreneur during the Holiday Sales Season 2018, following are 10 more perks that every online entrepreneur enjoys every day.

  1. You can work from home in your pajamas.
  2. Involves Lower Risk.
  3. You learn something new every day.
  4. You can build and outgrow your network.
  5. It makes your internet habit productive.
  6. You can do what you love.
  7. You’re your own boss.
  8. You can travel more.
  9. You can work four hours a week.
  10. You can single-handedly influence the world.

The Amazon Effect

Before jumping into the ocean of online business, you need to understand one thing very carefully.

Amazon has raised the bar for all online merchants really high. Customers’ expectations that concern in-stock products, delivery costs, speed, returns, and customer services are above par.

Online businesses need to have their “A game” ready for the upcoming holiday sales season.

In a Nutshell

As of December 2011, only 32.7% of the world’s population had Internet access. But, we all know the significance of internet today.

It is growing healthily.

If you start an online business today, it will enjoy the benefits of that growth. Feel free to leverage the ecommerce marketing hacks for your first holiday sales season.

After that, you have a whole year to overcome the struggles you faced and make a comeback in the next holiday sales season stronger than ever.