All Posts in Messenger

April 15, 2019 - No Comments!

Natasha Takahashi: Educating brands about Messenger bots

I really enjoy these interviews.

I mean, I get the opportunity to learn first-hand from leading personalities in their respected fields.

So far, we've learned:

This time I had the amazing opportunity to talk to Natasha Takashi about the culture of Messenger bots, and how she (and her partners) shape the field of personalized marketing with Messenger Bots.

Who is Natasha Takahashi, and what she’s up to at the moment?

I'm running two companies in the chatbot conversational marketing space. 

In early 2016 my co-founder Kyle Wilson and I, started our Chatbot agency- Ineffable Marketing, with the intention to test out this new technology and see if it was a viable marketing channel for companies to find new untapped revenue as well as automate customer support.

These were the pillars that we wanted to test. Moving forward from there, we did a lot of different case studies. 

We built a lot of chatbots for free, as well as for pretty low prices to see if this was worth it and the results were insane; they were mind-blowing

There are so many great case studies from Enterprise to local business. 

And so from there, we skills our agency would now served over a hundred clients and at this time as well about a year ago, we started a company called School of Bots and our goal is to help marketers and entrepreneurs learn how to use messenger marketing for their clients or their business. 

Our mission is to grow the largest community of these people who are either totally new to the space or are doing awesome things in want to see what other people are doing as well so that they can level up their game. 

Our goal at this time is running these two companies doing the groundwork obviously continuing to build chatbots. 

We're actually going to start working with Matthew Hasey in a couple of other companies, so we're constantly signing on new clients, and then we're also continuing to scale our community, as well as our programs and our consulting and everything on the school of bots side. 

As School of Bots, we've tried to delve into a couple of different ways to deliver value and education to our audience, and so one of those ways has been that we’ve done 36 episodes of our podcast called “There's a bot for that”

It started as a video podcast, and then we realized that we could transition into audio because people would listen to the entire 35 shows on YouTube. YouTube is not always the best place to listen to audio, and so from there, we decided to turn into a podcast. 

At the time our podcast is available on YouTube, Spotify, iTunes, Stitcher, as well as inside of our Facebook group since we typically do it on Facebook live. 

Getting involved with bots.

At the time I jumped into bots, they were totally new and they sparked my interest. 

My co-founder, Kyle, and I were thinking of starting a Facebook ads / social media management agency. So we were going to be in the Facebook marketing realms,  and then chatbots came out right around the time that we were thinking of starting our agency. 

That's why we decided to start testing them and see if they were viable, and I also had a couple of friends in Silicon Valley who were like: this is the next big thing.

I found that really interesting, and it made sense because I'm part of Gen Z; we want things instantly, and also want to be able to chat with people 24/7, at our convenience and not have to deal with a ton of terrible customer support.

We want things delivered via marketing more easily, or if we wanted a lead Magnet or a guide, we don't love following the traditional sales funnel and going through that as a consumer anymore. 

Because of that, I got really interested (in bots) and we tested a couple of different Bots. We got results and realized that we could scale that. We're like: well, let's see what happens because no one else really knows what's going to happen. 

That's why we decided to go all in on it

We're young. We'd figure out something if it didn’t work. 

It actually turned out to be incredible, and at the time there weren't really many thought leaders or people who are sharing the results and best practices and experiences, in the space. 

By the end of 2017, we had done quite a bit of chatbot workaround, and so we decided to start School of Bots to share all of that expertise, but also to highlight other people who maybe hadn't built a platform for themselves but were doing amazing things for big Enterprise companies.

 Arri Bagah is one of those people. He has done fantastic things for e-commerce companies with Bots. 

We wanted to feature those people, highlight them, and obviously drive traffic to them in order to help them get clients as well.

This space is new and there are only a few key resources that you can find online, that are up-to-date giving you valuable content, and we wanted to be the main one that people go to. 

How brands should integrate bots into their marketing strategy.

Customer Support is one of the biggest things, but I would say that that's really scratching the surface.

Everything that you can do with Facebook ads, email marketing, landing pages, or any sort of funnel can be translated into bot-friendly content and put into a chatbot. 

Building that experience is a bigger win-win situation for the consumer and the business. 

On the consumer side, you're able to get so many things delivered in a digestible and exciting interactive convenient format. 

And then from the business side, you're able to track all of this. The really powerful thing is that, for example, just the difference between using a Facebook ad to send someone to a landing page and send someone to a chatbot.

With the landing page, you lose a percentage of those people who click on your landing page. 

The only way you can recapture those people is to do a retargeting Facebook ad

Whereas with a chatbot you can actually send them to the Bots and then capture them immediately as soon as they interact with anything inside of the bots. They just need to reply or click on a button and then if they don't reply,  then you can send them a follow-up message later on as well. 

From there, you can continue to track the conversation, see where people are dropping off, and ultimately continue to optimize the experience

The process of seeing how users are be interacting with your landing page, and then improving it, may take several months and at least two really split tests to good results. With the bot, it can happen within a few weeks, or even a week sometimes. 

That's really the magic of it; you can track everything and at the same time get more qualified leads. 

Well weed themselves out over time and then you'll also be able to see and get like real-life data from people, see how they're interacting with the conversation. 

There are three pillars that you can look at as a company who wants to get started with messenger Bots:

  • Marketing.
  • Sales.
  • Operations 

Operations just mean repetitive tasks such as customer support, logistics, or anything that you need to figure out internally, or with your customers. From there you can decide on the use cases that you would want to implement, see which bucket they fall under, and then decide on a timeline to implement that right and start slow.

 Start with one use case, and then build from there. That’s what I would recommend always. 

Chatbot flows that every eCommerce should use.

Our favorite flow is to bring people in from a Facebook ad, just because most e-commerce stores are running Facebook ads. 

You could also use this tactic with a ref URL, which means that you would send people to your chatbot URL. 

You could use a scan code

There are a couple of other ways that you can opt people in. Comments are also great, although I will say that the comments work best for giveaways

Did you see Beard Club’s campaign? That was awesome.

How to use Facebook Messenger for Referral Marketing

They were doing that with their comments but I will be honest and say that the “click to messenger” ads the- ones where you click on the button, usually perform better for almost any type of ad except for a giveaway.

This happens because, for giveaways, people are commenting, sharing with Friends, tagging them and all of that stuff; but for most regular Facebook ads people aren't necessarily doing all of that, and so the “click to messenger” perform better.

Whatever opt-in point we choose to get people into the chatbot, what we do is to follow the six-step process

So this is actually something that I just stared at the Traffic & Conversion Summit and Social Media Marketing World, just in these last two months. I'll say that this applies really really well to e-commerce

And so essentially what the six-step formula is, is that as soon as someone comes into your chatbot you are giving them some sort of value. That can be either a lead magnet, a guide, or something like that. 

Whatever your best performing freebie is. 

From there you can offer a promise of value, which could be something like a challenge or a mini-course; something that's going to be dripped over a certain period of time. Usually, three to five days work really well.

What you're trying to do, is to create a kind of experience that will bring them in and make the whole process seem a bit more smooth for the user. 

That's really the goal anytime. We bring someone into the chatbot and give them some sort of educational value. 

So they learn something new, or they develop a new skill. After something like that everybody's like “oh I walked away with something”

That was really cool. 

They will be more invested in your company because they’ve spent maybe three to five days with you on this mini-challenge, and then they are going to buy something from you; which is really your end goal.

The best Messenger marketing experiences ever built.

I’d say one of the best ones that I've seen is from Sierra Club

They are a non-profit, but their chatbot has gotten insane results, with donations coming as well as advocacy because they focus on having people advocate for nature essentially and conservation of nature overall. 

One of the cool things that they tend to do is anytime that there's a really big petition they want people to sign- or a big cause that they want people to donate towards, they'll create an experience inside of the bot that's kind of like a virtual experience where it's a tour walking you through some of the amazing things that happen at this conservation, or at this certain piece of nature. 

They'll kind of put together for you, images, videos, and give you audio. This is a full-blown experience, and it's usually like five to ten messages long. So you interact and then you get the next piece.

It’s like “Now, let's move on to this tree, or this volcano”, depending on where they are. And then at the end, someone who has gone through the entire experience is now pretty excited about this. 

Obviously, people spent the time to go through it. They watch the videos, and they listen to the audios. 

Usually, they get really high donation rates at that point. So technically, their conversion rate to a donation is very high compared to email or compared to any other medium they've ever done. That’s because people had such a cool experience walking through this tour. 

That's something that we apply to a lot of different types of businesses like co-working spaces, amusement parks and even for e-commerce. You could totally walk someone through a journey. 

Here’s a quick example with one of the e-commerce companies that we work with. They create these blow-up lounges and floaties. For them, it's all about lifestyle and they’re targeting people who love to travel and can use this in a lot of different ways. 

And so they have their ambassadors (influencers) go out on journeys to Iceland, Mexico, Bali and they'll take the product with them and shoot images, but they do it in a storyline kind of like a chronological way. 

What we did was to take those blog articles and put them into the bot and in the same way to create this tour experience, except it was a little bit more like Choose Your Own Adventure”, where it was like, “Alright so over the next three days we're going to do a virtual kind of wake up in a new country every day”. 

And so, on day one they went to Iceland and then we walk them through each step and then at certain points we were asking: “Do you want to go to this black sand beach, or do you want to go to the mountains?”, and “you want to go do this, you want to go do this?”. 

In the end, they've seen different photos of the product on the beach, or near a glacier. They've seen all these really cool images of it. 

At that point they have a better idea of how they could use the product, they are more excited about it, and obviously a little bit more emotionally attached by the end of the three days or even by the end of day one. 

That, as well,  has converted really high for us compared to any other medium e.g. reading just the blog article or reading an email about it. 

Chatbot platforms? Here’s the top one.

At this point (in March of 2019”, our go-to platform is Manychat for sure. They have the most innovative tools as well, and they have positioned the platform for marketers; the founder, Mike does such an amazing job listening to user feedback. He spends a lot of time with his customers and really understands what they need. 

His goal has always been to position this from the marketing standpoint and that's why I think that they're winning; because marketers are going to their platform and they're also investing time to the two conferences. 

I just mentioned there are over 6,000 people there; the top marketers in the world almost, and all those people saw Manychat’s name because they sponsored at both conferences.

 Right off the bat, you see them investing a lot of time and effort, sharing their platform with marketers. 

They're doing really really well because they’re pushing the Messenger bot world forward.

When they first started obviously their product was really unstable, because obviously, they have to rely on Facebook Messenger and potentially other apps like Zapier. 

But now I'd say that their platform is really really stable. Obviously, there are outages and things related to Facebook, but in terms of their platform not performing, they've really really improved over the last three years. 

Messenger marketing metrics that reveal the truth.

It depends on your goals overall because obviously there are certain things that we track for every campaign like the generic kind of Open Rate, Click Rate, how many people converted into the next step, etc; but overall it's going to depend on what your goal is. 

So if your goal is to capture as many emails through the bot as you usually capture on your email opt-in forms, or through Facebook ads, then that's going to be the key metric you want to look at. 

We also look at how many touch points does it take for someone to convert into a buyer, or into the next step of the funnel. 

Usually, those touch points will be how many messages they interacted with. It kind of depends per campaign, but that's usually a really important metric we look at because those touch points then turn into a lead score so that we can, at any given point, go into the chatbot and filter by lead score. 

We use that as a field inside Manychat and see you at what stage certain people are, at and where they came in from, and which opt-in point- which would be a Facebook ad, a scan code, or URL.

Also, we measure how many people from each Opt-in point are at the highest lead score, compared to all the other ones. 

Those are some of the main things that we look at, because obviously, we want to measure the ROI, but we also want to measure the user experience and that's usually going to happen in the engagement rates; how long someone engages, how far they get in certain flows, and how much they progress inside of the chat bot’s content. 

This is for the people that don’t use bots.

Get started ASAP; just connect Manychat to your Facebook page. 

It's free, and you can turn off any of the bot’s features. What that allows you to do, is start building your list immediately even though you're not doing anything with the chatbot. 

What I mean by that is that anytime someone sends your Facebook page a message, you're now going to be capturing them on your bot’s list, which is stored inside of Manychat. 

And then when you're ready- if you are waiting, at least you’ll have a list that you can start with and that you can message immediately because they have been interacting with your page. 

So that's one thing you can do immediately, just to get that head start and not feel like you're starting from scratch. 

Another thing you could do would be to take the free starter course on Manychat and chatbots to understand it because the problem with all the other free content available is that it's all very scattered in terms of what you should do to get started. 

You can learn exactly what you need to do, at least to get started so that you don't mess up and get your bot banned from Messenger. They filmed it about a year and a half ago, so some of the stuff is a little bit outdated, unfortunately, but for the most part like their support is great. 

If you have any other questions you can always look at the documentation, and then we also have a free course as well that we, instead of saying “here are all the things you can do inside Manychat”, we position it more from the marketing and the agency angle, and then present the Manychat approach.

We also go into how you would brainstorm what you want your chatbot to do and then be able to execute on that. It's really just five videos, but that's something really great that people can start out with.

March 20, 2019 - No Comments!

How to use Facebook Messenger for Referral Marketing

I don’t see any reason to stop writing about it.

Using Facebook Messenger to run referral marketing campaigns is the #1 marketing tactic I suggest to anyone that want to gather leads for their business.

Why?

Because it works. With the right prize, the right copywriting, it can be a true miracle.

And in case you can allocate some budget to promote the campaign, you might be able to gather 35K leads in 20 days.

One can say that things are not as easy as I might make them sound on the paragraphs above; it’s true, but I give you my word that it’s not that difficult either.

Most of the times, referral marketing campaigns fail to get the traction they deserve because their message gets lost in the endless noise we call the Internet.

Finding the perfect marketing channel can be a tedious task, but as Fetch & Funnels’ founders explained to us: “the second we saw that you could build a subscriber base on Messenger, our first thought was that this is going to be the next biggest marketing channel that exists.”

With extraordinary Open & Click-through rates, Messenger is a less intrusive and inexpensive way to get your message right in the face of your potential customers.

If you’d like to have a more in-depth look at how you can utilize Facebook Messenger to grow your audience, we have a brand-new webinar about it!

The very essence of this article is to help you understand the exact steps required to utilize Facebook Messenger for your referral marketing campaigns.

Enjoy.

Choosing Prizes.

Without the right prize, your messenger referral campaign could become a shipwreck.

The prizes you offer are the core of your campaign; it’s what made The Hustle gather 300K fanatic readers, and boosted Dropbox’s growth by 3900%.

Although I’ve already written an extensive guide on how to choose the right rewards for your referral campaign, I’ll lay down your options really quick:

  • Free products.
  • Internal currency.
  • Discounts.
  • Company Swag. Exclusive content.
  • Early access.

But there’s a catch; right now, the only option you have to run a referral marketing campaign via Facebook Messenger, is by using Messenger Bot Giveaways by Viral Loops.

How to use Facebook Messenger for Referral Marketing

That means that whatever your choice about your campaigns prize is, you’ll have to present it in the form of a giveaway.

I’ll give you 2 examples.

Early access to Messenger Bot Giveaways by Viral Loops.

When our product was (almost) ready to launch, we had to start spreading the word about it.

Trying to gather email addresses for a product that would work entirely via Messenger, seemed like a stupid idea.

That’s why we’ve built a pre-launch campaign that followed the giveaway model, by using our own product. We wanted the people to see a demo of how the Messenger flows of the referral campaign could look like, and give to 20 people early access to the product itself.

Users got more entries for getting more of their friends to sign up to our pre-launch, and the more entries one had, the more their chances to get early access were.

How to use Facebook Messenger for Referral Marketing

Beardclubs’ Free product rampage.

Beardclub is one of the biggest (if not THE biggest) retailers for men grooming products. When they decided to give a year’s worth of beard oils, Messenger was the obvious choice.

They asked people to join their referral campaign, and then incentivized them to invite their friends by giving more entries for every successful referral!

How to use Facebook Messenger for Referral Marketing

I will not get more into the details that made this campaign a huge success, because I’m already preparing a huge case study about it!

The setup.

Here things are really simple; actually, it’s the exact same process with the one I describe in the article about creating a kick-a$$ Facebook contest.

The steps are really simple:

  1. Create a Manychat Account.
  2. Choose the Facebook page of your choice.
  3. Go to your Viral Loops account.
  4. Click the “Messenger Giveaways” template.
  5. Copy the API token and install the template.
  6. Go to your Manychat account and choose in the menu Settings --> Installed Templates --> Viral Loops Messenger Giveaways and paste the API token in the relevant bot field.
  7. Change the default copies of the flow that comes with our template.
  8. Go live!

It sounds easy because it is. We’ve also created a video that showcases the steps:

I guess that by now, you’re wondering how you can possibly pick the winners for your referral marketing campaign via Messenger.

Time to get sales-y 😂:
Messenger Bot Giveaways by Viral Loops, picks the winners for you!

Sounds like a telemarketing ad, but it’s not a joke. All you have to do is:

  1. Go to your Viral Loops account.
  2. Choose your campaign.
  3. Scroll down a bit and choose “Pick Winners”
  4. BOOM!

If it helps, we have a short tutorial for it:

Promotion and Tracking.

Choosing the right prizes and setting up your campaign- even though is of high importance, is only half of the story.

Without any kind of promotion, any hope for success goes with the wind.

The same applies to tracking. Without proper tracking, you won’t be able to make changes with a positive impact on your campaign.

I’ve covered both subjects extensively here:

I won’t get into much detail, but I thought it’s a nice opportunity to present the best promotion tactics, as well as the metrics you should keep your eyes on while running your referral marketing campaign via Messenger.

Promotion.

  • Manychat’s “Facebook Comments” growth tool.
  • Manychat’s “Messenger Ref URL” growth tool.
  • Manychat’s “Facebook Messenger Code” growth tool.

These growth tools are really easy to set up. The only one- out of the three, which can be a bit tricky to set up is the “Facebook Comments” growth tool, but we created a video about it:

Tracking.

When you’re tracking the performance of your campaign inside Manychat, keep your eyes on:

  • Open Rate.
  • Click-through Rate.
  • Participation Rate.

The most important metric when it comes to referral marketing campaigns though is the K-factor.

The K-factor (or Viral Coefficient) is measured by dividing the average number of conversions from invitations received by the average number of invitations sent.

In case your Messenger referral campaign is also hosted on a dedicated landing page, you should always check your Analytics platform for the following metrics:

  • The number of New Users.
  • Bounce Rate.
  • Click-Through Rate.
  • Conversion Rate (Visitor to participant).

Before you go.

I will close the article the same way that I started it; Using Facebook Messenger to run referral marketing campaigns is the #1 marketing tactic I suggest to anyone that want to gather leads for their business.

It’s easy to set up, yet effective when it comes to results.

This is not by any means a step-by-step guide, but rather an introduction to the possibilities offered. If you want to learn all the important details, I recommend reading all the blog posts I’m linking to, throughout this article.

If you read from top to bottom, I have to thank you for that; If you skipped directly to this paragraph, stop cheating 😂

Keep being awesome.

March 14, 2019 - No Comments!

Fetch & Funnel: Creating and testing Messenger Bot Experiences

Running an agency is difficult. Running a successful one, even more difficult.

That's very true.

What’s also very true is that agencies have on their ranks some of the most efficient marketing minds in the world.

Coming from an agency ourselves, Savvas and I try to keep a close eye on what’s going on in the agency terrain.

Since we launched Messenger Bot Giveaways by Viral Loops we are in a constant search for people that really know how to use Messenger bots.

Every once in a while, we come across a brilliant mind and- surprise, surprise, they either work for or own an agency.

After our insightful interviews with Arri Bagah and Hunter McKinley, we got in touch with the amazing Samir ElKamouny & Matt Lampkin from Fetch & Funnel. We scheduled the interview, and Savvas had an amazing conversation with them.

Here’s what they had to share with us.

What is Fetch & Funnel?

Fetch & Funnel is an acquisition agency. We specialize in helping e-commerce brands to scale sales and revenue-primarily through social advertising and sales funnels.

We’ve also been designing, testing and integrating Messenger as a channel into our social strategies for almost two years now. 

We found Facebook Messenger to be one of the best ways for a brand to acquire customers, because it's an incredibly powerful way to solve problems throughout your marketing funnel. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

How did you decide to integrate messenger marketing into your clients' strategy?

We still do Facebook advertising the way we were doing it before Messenger, but the second we saw that you could build a subscriber base on Messenger, our first thought was that this is going to be the next biggest marketing channel

It was just super obvious, all we had to do was to figure out how to utilize it. 

What are the best practices? 

What are the tactics and strategies that will work? 

Then we just ran from there.  

Combining Email with Messenger Marketing.

Email’s not deadIt’s just another way to market your audience.

You can write a long paragraph in an email, but you can't write a long paragraph in Messenger.

They're two different channels, and two channels are better than one. You can get the same message in front of your audience in more than one place. 

Messenger is a little bit less intrusive, and combining the two is a really, really great way to to get email addresses for a much lower cost.

You can get email address directly in Messenger.

For example,  we found out that the most inexpensive way to gather registrations for a webinar was to ran a Facebook ad to a messenger bot that asks for their email address and it automatically registered them to a webinar. 

Email’s not dead.

It was the lowest cost for webinar registrations, plus we could get people in both email and Messenger channels and then play to the strengths of each.

From an email list to Messenger.

If a client already has an email list, there’s an opportunity to transfer people to Messenger and start to market to them according to the needs of the platform.

It seems like it should be easy to ask people to subscribe to your Messenger list. Just send an email to everyone and ask them to sign up. Right?

The problem with that is there's no incentive, there's no bait and you're also not taking advantage of segmentation. 

If you have a large email list and you're a good email marketer, then you've already done some advanced segmentation. Therefore, you should be segmenting your Messenger list the same way and then adapting your content to the medium

Don't send the same message to both prospects and customers. Do customize your messages for each audience and then be sure to add tremendous value that appeals to each audience.

 

When speaking to prospects you should say, hey, here's a link to get answers to our most frequently asked questions" OR, "Let us help you customize the perfect product for you

Keep it simple when trying to add value. A simple coupon can go a long way.

Adding value, giving some sort of bait to get them to click and subscribe on Messenger, is definitely be the most important thing.

After that, you should segment them as well, which is really easy to do. 

You could be subscribing people to different bots or to a different sequence, and once they're in you can nurture. 

If your email list is not segmented, this is the perfect opportunity to get them into Messenger, and ask a couple qualifying questions and segment your audiences from there. 

We found that on an email list it's pretty common that, unless somebody is a paying customer, you don't have much information about them, to begin with. You don't really know their preferences. You don't know what their interests are. If you sell different products or you offer different services, or have different types of content you're probably not exactly sure how to match up potential customers with the right offers.

You don’t know why they signed up in the first place, and what information or material resonates with them. In Messenger, you can just go and ask them, so that they'll tell you what they're most interested in. At this point you'll able to segment and personalize right, for extremely relevant marketing. 

⚡Note from Savvas:

A lot of people (especially in eCommerce) segment their Messenger list by having a menu inside Messenger, or they have a link somewhere on their website to get product suggestions. It's something like a quiz asking their users some questions in order to suggest them the best products for them.

This is a great way to gather, with two or three questions, data about your subscribers and segment them. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

Asking the right questions to segment your Messenger list.

You need to ask your subscribers questions, and then you can add a tag to each answer they give you. 

I think the more tagging you do, the better. At least up to a certain point. If you've got a thousand tags that you're never going to take advantage of, that sort of doesn't help.

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

If you do a product recommendation based off of either their preferences or their interests, it's really a hundred times more powerful than just having a follow-up message. 

You can offer a discount on their preferred product, or give info for a new version of that product.

With a simple question about their preferences, you have now segmented that person and by their interest and now you can literally offer them the exact product that they want.

Ask people questions that show your their interests/preferences/tastes.

How often should we broadcast to our Messenger subscribers?

There’s no golden rule in that. It really depends on the brand.

I would say the biggest thing is really keeping an eye on metrics like your Open and Click-Through Rates. 

If you're sending a message every single day and you're not adding that much value, you will immediately see those phenomenal 80% open rates, and 30% click-through rates start to decline

That's really a great way to see how if you're (a) messaging too often and (b) not adding value. I'll say it again:

The most important thing is adding value. 

Maybe you're nurturing someone about what your mission is, or why they should be interested in working with you, or about why your products are the best in the market, but that's still sort of salesy

So you should add some value to their life by, for example, sending them a blog post that is slightly related to your business, but not trying to sell them

If all you're trying to do is sell someone over and over again, that's really where you're going to get the unsubscribes, and a huge decline in Open and Click-Through rates. 

Don't forget to make sure it's easy to unsubscribe.

If you don’t, people will go and mark you as spam, and if that happens too often, Facebook will suspend you from being able to send broadcasts or messages. 

It's super important to make that explicitly clear. 

We find with most of our clients, broadcasting once a week is great. If we're adding value and getting great results we'll increase frequency. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

Another thing to keep in mind is that if you built sequences and you have a bunch of people in them, make sure that you're not sending a broadcast super-close to when you may have scheduled a sequence to be sent to them. 

Just make sure that you're not imposing on anybody at all. 

It's important to create a schedule for your broadcasts and your publishing- just like you might create a monthly email calendar so that you adapt at the frequency of sending broadcasts based upon the data that comes back. 

A great example of this is one of our clients, they're called the Gadget Flow and they're one of the largest platforms of essentially promoting different products and different gadgets. They don't directly sell them, but they have thousands and thousands of products on websites like Pinterest. 

We quickly built them a large subscriber list, and we started sending broadcasts out. We were sending them very frequently, maybe two or three times a week. 

Then we noticed that the Open rates Click-Through rates were really steadily declining and we couldn't figure out why. 

And so we realized that we weren't speaking to our audience in the correct way. 

What we've done since then is that we completely segmented the current audience and then anybody who joins by asking questions like Hey, what type of gadgets are you interested in?, “Is kitchen gadgets?”, “Is it travel gadgets?”

We went and ask them a bunch of different questions about exactly which categories they're interested in. Now we send out a blast every Friday and that is specifically tailored to only tell them about the coolest gadgets in the categories that they specified that theywant to know about. 

That kept the Open the Click-Through Rates extremely consistent

Successful Messenger flows for e-Commerce stores. 

Giveaways are extremely powerful if you keep it consistent with your product offering.

They are extremely powerful and you can do some really interesting things woth them, like running a Facebook ad about the giveaway and asking people to enter to win. 

You can definitely have them to do something extra in order to register; e.g. follow you on Instagram, give you their email address etc. Then you can ask them one or two qualifying questions, like which product they're interested in. That way, you’ll be able to segment them

After the giveaway is over, maybe a week later, you can tell everybody, “The winner has been announced on our Facebook page. You can go check it out. If you were the winner, you've already been messaged, but because we had so much interest and buzz around this we'd like to pick some runner-ups. Would you like to see if you're a runner-up?”

Now, the secret is everybody's a runner-up. Then you give them a coupon code to the exact item that they said they’re interested in.

This works extremely well, but you can't do it all the time, because otherwise, people are going to catch on if you're not segmenting only to new people. 

Your old list is going to be like hey, “I'm always a runner up. What's up with that?” 

So you can also build some evergreen versions of this; it could be a super similar model where it's not really a giveaway but it's a quiz or a test or whatever you want to do. 

You can gamify it and make it really fun and allow them to win.  

We've done this for some really big brands and it works really really well. 

Everybody loves to play a game, and it's quick and easy to just click the buttons in Messenger. Plus by providing them that coupon code, they feel like they won something.

It definitely works really really well, but again- it’s super important to ask them what they're interested in and then give them a coupon code just on that item, or maybe put together a bundle that includes that item. 

We've had really really great success with that as well. 

This is a great way to increase your average order value, but also give them the thing that they were interested in at a discount. 

You can do this in a lot of different ways. You could do a giveaway for a product launch.

We work a lot with crowdfunding campaigns like Kickstarter and IndieGoGo, and you can use this tactic to build a massive list before you launch your crowdfunding campaign. 

Boulding the pre-campaign list building is probably more important than the actual campaign itself because it determines how much success you're going to have when you launch your Kickstarter or Indiegogo.

Giveaways are a great way to build your list, but don’t stop there...give everybody a coupon code or a special offer the minute you launch.

List building and giveaways are also a powerful way to maximize Black Friday. Your competitors are going to spend their advertising dollars in a very short window, it’s uber-competitive.

If you have an internal support team within Facebook, or you work with an agency like us,  where you can tell Facebook “hey I'm planning to spend this much make sure I have enough ad buying space.”, If you don't have that connection or partner manager, you probably won't even be able to spend your budget.

So here's what you can do instead. In the weeks before it gets super competitive, run a giveaway on Viral Loops and build a massive list for cheap. Even if you're losing money, it's totally okay because the second Black Friday happens, just run heavy retargeting and blast your messenger list for free.

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

That worked extremely well for us this past year. It’s also a lot of fun because the sales come flying in after a well-coordinated Messenger blast

It’s also not like your new subscribers aren’t going to hear from you for two or three weeks. Nurture them along the way. It's incredibly powerful if you can ask a consumer what it is that they're actually interested in.

The power of Messenger is that your message gets through. You're not going into the Gmail promotions tab with every other competitor. Your message will be read, and if there's value you'll see fantastic results. 

The power of Messenger is that your message gets through.

And as long as you're able to sort of qualify upfront and determine what users are actually interested in -- to send out the right offer at the right time, you don't have to rely on advertising to get in front of that person to get that sale. 

You could do it for any sort of product launch, any sort of giveaway, promotion, or offer. 

Note from Savvas:

Something that I've seen from one of our clients is that they run a wishlist giveaway

So, they say that five people will win their wish list up to $300 each, and they ask people on messenger to add their favorite products, so somehow to create a wish list and if they win they will get these products. 

So everybody that joins the giveaway completes the wish list. 

Basically, they built and segmented their list at the same time. That way they knew what products are for which people and start selling according to the segmentation.

Fetch & Funnel’s favorite chatbot platforms.

We're sort of platform agnostic, so I would say the top three that we use are ChatFuel,  Mobile Monkey and Manychat. 

I think each one of them has some different Pros

There are other Bots that can be very tool specific. Like there's a lot of great Shopify cart abandonmet plugins, but again, they solve one specific problem. 

Manychat has a lot of different uses, like website pop-ups, scan codes, comment tools, etc.

Mobile Monkey allows split testing, which is nice because you can set up some conversions inside the platform and track them. It's almost like setting up goals in Google Analytics. You set a goal inside Mobile Monkey and you can track those conversions. 

ChatFuel has a very open JSON API where you can send data back and forth between virtually anything.  It's a great way to run abandoned cart sequences, for example. 

We will run a Facebook ad to “cart abandoners”, get them into a messenger bot, offer them some sort of value to make that purchase, and we can grab their email address associate their Messenger ID and their email. 

We send the data to CRM via Zapier. Then when a purchase is made on the website, we send a broadcast through the API back to ChatFuel.

After this happens we exclude them from the abandoned cart sequence and they automatically get moved over to the customer list.

Another thing that I think is really, really important- that most people overlook, is reporting. 

ChatFuel has pretty decent reporting. Manychat also has decent reporting. But you can get way more advanced by utilizing a tool like Dashbot. With Dashbot you can track what your top messages are, as well as the performance of every step in your bot funnel.

Platform selection comes down what you’re trying to accomplish. We've even got one client using three different platforms.

Testing your campaigns is crucial.

You can't just try one thing and then give up on it if it doesn't really work well.

You really have to test different messages and different outcomes. If you made it sort of long, make it simpler. Do different testing of different bots, because it's just like a website. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

It's just like a funnel. It's just like anything, really in marketing. 

You will eventually find one that will really unlock a high ROI, but it might not be the first one, and it might not be the one that you thought was the clear winner, or the best one, or the most unique one.

For example, we did a huge giveaway with a client. They were giving away three $700 phones.

You would think that everyone's going to sign up for this thing immediately, but it was a phone that no one had ever heard of. 

So we told the client: “hey if you're giving away three of these phones, it would be better if we just gave away one iPad or are two Samsung Galaxy phones or whatever because people will recognize that and be more likely to sign up”.

Even though they were giving these super awesome expensive phones, people din't care what the specs are if they don't really recognize the brand. 

It’s definitely important to test different things.

Don't forget to spread the word.

Something else that we see quite a lot is that people launch their campaigns and then they don't spend time on letting their people know about it. The campaign doesn't perform, and they are left wondering what went wrong, and why their ROI is negative.

They expect to see results based on the fact that they’re paying for it.

You don't really have to shout” to get people's attention.

Build a unique experience and let people know about it.

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

You can look at Tony Robbins bot, Timothy Sykes bot. You can look at Gadget Flows bot, or even Product Hunt’s bot, and see that right when you enter it's a unique experience and you get to mess around with it for a few minutes.

It provides value, and It's asking questions. You can’t lose when you create an experience like that

You should link your bot with all of your digital assets.

Put it on your website, in your email signatures, on your Instagram account.

Build that subscriber base, because it is never going to be as cheap as it is today to build your Messenger list. And so it's so important to do it as fast as possible because, in two years from now, you're just going to totally regret that you didn't do it.

All your competitors are going to be doing it, and you don't want to be late in the game when you can really be so early right now. 

March 1, 2019 - No Comments!

How to create Facebook contests that bring sales

People love to hate Facebook these days, but they all own a Facebook account. And while they keep hatin’, they’ve participated in at least one Facebook contest.

It’s true; attention shifted to Instagram the last couple of years, but Facebook remains one of the cornerstones of online advertising and digital marketing.

Especially with the rise of Messenger bots, Facebook allows space to capture and engage with leads in a very personalized way

The reason I mentioned Facebook contests in the opening paragraph of this article (apart from the obvious SEO reasons), is because Facebook contests are probably the cheapest and most engaging solution for lead generation.

Facebook contest types.

Let’s see how many types of Facebook contests I can count:

  • Facebook contest for getting Page likes.
  • Facebook contests for getting post likes.
  • Facebook contests for getting post comments.
  • Facebook contests for getting email subscribers.
  • Facebook contests for getting Messenger subscribers.

Getting more likes on your Facebook page, a ton of comment & likes on your posts, is great; It boosts your brands social proof, but is this what your business really needs?

Let’s say that I like your page and I engage with your posts. What do you know about me?

You know nothing about who I am, what I do for a living; You don’t even know if I’m a female or a male.

When somebody gets to subscribe to your Messenger account,  you immediately get their First and Last name, their profile picture, their gender, their time zone other, and their location. - Arri Bagah

I have no intention to convince you that running a Facebook contest via Messenger is the best solution; I had this covered with our case study about how a gym managed to capture 35K leads in 20 days with a Messenger referral giveaway.

The sole purpose of this article is to show you how you can do the same for your business.

Setting up your Facebook contest with a Messenger bot.

In order to run a Facebook contest via Messenger, you first have to set up a Messenger bot.

My proposal is Manychat; it’s stable, easy to set up, and the only available option there is for running a referral campaign through Messenger.

The steps are really simple.

  1. Go to Manychat’s website, and select to create a new account.

  1. Sign in with your Facebook account.

  1. Choose the page you want to manage with Manychat.

  1. Go to your Manychat dashboard.

Once you’re set with your Manychat account, it’s time to set up the actual Facebook contest in Viral Loops.

Go to your Viral Loops account and log in.

From there, click the 'Messenger Giveaway' template to create your campaign: 

Your new campaign comes with a secret API token. Copy it.

Note: you can find your API key easily at any moment after the installation if you click on the View button (as you can see in the screenshot below):

 

 

Once the template is installed to your ManyChat account, in ManyChat go to:

Settings --> Installed Templates --> Viral Loops Messenger Giveaways and paste the API token in the relevant bot field.

In the same page also add your bot link. You will find this in your ManyChat dashboard and it looks like this: https://m.me/your-page-ID

After completing these steps, our template for Messenger giveaways will be installed in your Manychat account. You can find it by going to your Manychat account and choosing 'Flows' from the left side-bar menu.

The only thing left for you is to change the sample copies that we’ve included with the template, and you’re ready to start your Facebook contest.

If you want to have a quick overview of how the campaign looks in action and from inside Manychat, I’ve got you covered in the following video:

Promoting your Facebook contest.

Setting up a Facebook contest doesn’t automatically mean that it will start raining leads.

You have to distribute/promote it to both your existing or potential audience.

Since it’s a Facebook contest, the things that are going to have most of the impact on the success of the campaign will be things that will happen inside Facebook and Messenger.

Comment to enter’ posts.

This is the best to grab an initial set of users to participate in your Facebook contest. Things are straight-forward.

You have to create a post about your Facebook contest, asking people to comment with a specific word in order for them to enter the contest. Make sure that you nail both the visual and the copywriting aspect of the post.

When someone comments under your post with the desired keyword, they will receive a message directly to their Messenger inbox, asking their permission to participate.

This is possible with the use of Manychat’s ‘Facebook comments’ growth tool. It’s very easy to set up, as long as you know how. 

That’s why we created this short tutorial about it:

In the video above you’ll find how to set up the tool to send messages to the people that leave a comment on your post, and how you can put them in the referral flow of your contest.

The more comments you get, the better your post’s organic reach. If you combine this post with paid advertising, you have a recipe for winning.

Utilizing the rest of Manychat’s growth tools.

If you go to your Manychat Account, select “Growth Tools” from me sidebar menu, and create a new growth tool, you’ll come across a variety of growth tools for your website, but also some other tools like the 'Landing Page Tool', the 'Messenger Ref URL' tool, etc.

While you can use all of them for the promotion of your Facebook contest, in this section I’ll show how you can use the growth tools that we’ve tested with most of our campaigns.

If you choose to build a landing page on your website about the contest, you can use the 'Messenger Ref Url', which gives you a Url that you can assign to your landing page’s call to action.

By clicking this link, the users will be directed to the same Messenger flow that I described in the section for the 'Facebook Comment' growth tool.

Another way to promote your Facebook contest is with an overlay widget. It’s a great opportunity to engage with the visitors of your website and turn them into participants. It’s super easy to set up. It won’t take more than 5 minutes of your time.

This is how it could look:

 

Picking winners.

In case you decide to not run your Facebook contest with Viral Loops’ Messenger Bot giveaways, picking winners for the campaign could become a nightmare.

Image tracking down all the people that liked your page from the day the contest started and then having to randomly pick a lucky winner.

On the other hand, running your Facebook contest via Messenger makes the process really easy.

First, you have to login into your Viral Loops account. Scroll down your campaign, until you find the one you want to pick a winner for.

 

Once you find it, select it and you’ll be directed to the dashboard of the campaign.

Right under the performance graph, there’s a button that reads 'pick winners'. This is the magic button….press it.

By pressing it, our system will detect the user who fits the profile for a winner and suggests it. You can either choose to confirm the winner or pick another one.

From there you can send them a message and let them know that they won.

This happens from inside Manychat.

From the moment you picked your winner, you’ll see their name on the dashboard. If you have an ongoing giveaway, our system will make sure that no users get selected more than once. 

Any time you want to pick a winner for your campaign, the only thing you have to do is to press the 'Pick Winner' button from the dashboard. 

Before you go.

Facebook contests are proven to be an amazing way to grab new leads, and by using a Messenger Bot to run it opens a whole new level of lead nurturing.

The more you know about your leads, the better you can craft personalized experiences that could potentially make your sales to take off.

Do you really want to miss this chance?

February 22, 2019 - No Comments!

How to track your Messenger Giveaway performance

Facebook Messenger chatbots are on the rise.

No, we didn’t reach the singularity and Skynet is still far away from taking over (or isn’t it?), but automated messaging has gained a lot of followers during the last 2 years.

I find it perfectly normal.

Messenger is a great platform to increase your engagement, build relationships with your clients, drive new sales, or even save some “lost cases”.

We decided to get into Messenger marketing by building Messenger Bot Giveaways, initially for a client that wanted to run a giveaway directly from inside Facebook Messenger.

It was a great way to validate the idea that was running through our heads for some time, at that point. We’ve built the product, run the campaign and managed to collect 35K leads in 20 days with a viral Messenger giveaway.

If you want to learn more about how ‘Messenger Bot Giveaways’ works, you HAVE TO watch my beautiful face giving a quick overview:

Our goal from the very beginning was to help our customers to grow their audience with referral marketing, and what we found out early on is that the desired result rarely comes by just building a referral program.

As in all marketing campaigns, you have to track the performance, iterate based on the results, track once again, and repeat until you’ve reached maximum performance.

If you’re new to Messenger marketing, it’s only natural that you don’t know where to start looking.

No worries.

This article was crafted especially for those who want to build a viral Messenger giveaway, and track it properly!

The core Messenger Giveaway metrics.

Ok, let’s say you decided to run your Messenger Bot giveaway, what do you do?

I’ll go full sales mode here and I’ll say: “Buy our ‘Messenger Bot Giveaways’ template for Manychat”. Seriously, that’s the first thing you need to do. We have all the instructions you’ll need to build your campaign in a few minutes. 

The flow of the campaign inside Manychat will look exactly like this:

Since this flow is the heart and soul of your campaign, the first things you need to track about your campaign, exist inside Manychat.

Let’s see what are those metrics.

Open Rate.

If you ever run an email campaign, you know what Open Rate means; it’s the number of people opening your messages as opposed to the number of people that received the message in the first place.

When we interviewed Arri Bagah, a.k.a. The Botman, we said that a good lead generation campaign via Messenger gets on average 90-95% open rate. So if your campaigns open rate is lower than that, you should make sure that the way you “lure” people in makes it clear enough that they’ll receive a message from your page in their Messenger inbox.

Apart from the very first message that your participants will receive, you’ll have to also track the open rates of the follow-up emails of the giveaway’s flow.

In order to do that in Manychat:

  1. Go to the ‘Flows’ tab.
  2. Choose your campaign’s flow.

You’ll get metrics for every message of your Messenger giveaway individually, as shown below.

Click-Through Rate.

That’s another classic metric. People who will not click in order to proceed to the next step, will do so for 3 reasons:

  1. They don’t understand what they have to do next.
  2. They are not interested anymore.
  3. They opened your message by accident.

If your campaign gets on its first step a CTR of 20%, or lower, there’s a problem you need to take care immediately.

The only solution that I see is to improve your copywriting.

Maybe your Call-to-action is not convincing, or the rest of the copy is confusing to the point that people don’t really understand how to proceed.

You can track your flow’s CTRs by following the same steps as for the Open Rates.

Participation Rate.

This metric helps you track the rate of people that decided to participate (duh!) after receiving your first message.

In this particular example, the participation rate is equal to the CTR of the main CTA from the 1st message you send to users while they enter your giveaways flow (shown in the screenshot above).

K-factor.

This is the #1 most important metric when it comes to a referral campaign in general.

The K-factor (or Viral Coefficient)- as mentioned in our article about the most important metrics in referral marketing, is measured by dividing the average number of conversions from invitations received by the average number of invitations sent.

But how do you measure the K-factor for your Messenger Bot Giveaway?

It’s simple:

  1. You log in to your Viral Loops account.
  2. Select to view your campaign’s dashboard.
  3. You scroll a bit until you find the ‘Referral/Participant’ Ratio.

A sustainable K-factor factor of 0.15 to 0.25 is good, 0.4 is great,  and around 0.7 is outstanding.  

As you can see in the image above, the K-factor is 0.5, which balances towards the ‘outstanding’ spectrum.

Landing Page metrics.

One of the first things you’ll need for your campaign is a landing page that converts.

According to Hunter McKinley, you have to include the main call-to-action above the fold, and maybe add a counter to communicate the sense of urgency.

Below the fold, you might include as much info as possible about the rules and prizes of the giveaway.

Here’s an example:

Even though most of the people will discover your giveaway from Facebook Messenger, you have to leverage the existing traffic on your website.

In terms of metrics, you have to pay attention to:

  • The number of New Users.
  • Bounce Rate.
  • Click-Through Rate.
  • Conversion Rate (Visitor to participant).

You can track the Number of New Users and the Bounce Rate directly from your Google Analytics.

Since you want the CTA on the Landing Page to lead people inside Messenger, you need to create a unique link by using Manychat’s Growth Tools and assign it to your button.

In order to track the Click-Through Rate and the Conversion Rate of that button, you’ll have to navigate to your Growth Tools inside Manychat and find the Growth Tool you created.

Next to it, you’ll find the metrics you need.

Facebook posts.

As I mentioned earlier, most of the action for your Messenger Bot Giveaway will take place inside Facebook.

For the particular case, I’m using as an example, we created a Facebook post with Manychat’s Comment Growth Tool, asking people to leave a comment with their favorite travel destination.

The reason we decided to use this Growth Tool is simple; Comments boost the organic reach of a Facebook post. This tactic is even more powerful when combined with paid advertising.

If you decide to go with this tactic, I recommend you keep a close eye on:

  • The number of comments.
  • Impression/Comment Ratio.
  • Participation Rate.

It’s obvious where you can track the number of comments for your post, but what’s more important that this number being big, it’s the Impression/Comment Ratio.

The reason that this is important, is because it will act as an indicator of how engaging is the post itself. 

For highly engaging Facebook posts you’ll need:

  1. A very good image creative.
  2. Copy that makes people leave a comment. e.g. In the example above, we asked people what is their dream destination.

The participation rate can be found inside Manychat’s dashboard for your Growth Tools. It’s referred to as “Conversion Rate”- you have to follow the exact steps I gave you about tracking Growth Tool metrics, in the section above.

Various Growth Tools.

Taking under consideration the things I wrote about Manychat’s Growth Tools, you can use and track the other available options from Manychat.

In the case I’m presenting you, we also used a ‘Slide-In’ widget and the ‘Facebook Messenger Code’ Growth Tool, which we printed on a banner that was placed in the gyms that our customer owns.

For the ‘Slide-In’ widget you can track:

  • The Click-Through Rate.
  • The Participation Rate a.k.a. Conversion Rate.

If you choose to use a scan code printed on banners, you can’t track how many people actually saw the banner, but you can have an idea of how well it converts people into participants.

Before you go.

Tracking the elements of your viral Messenger Giveaway is vital for the success of the campaign itself. If you don’t track everything, you have no insight into the things that you’ve implemented.

In other words, you’re doomed. I have yet to see a campaign that needs no iteration during its course.

If you decide to run a viral Messenger Bot giveaway, most of the metrics you’ll ever need can be found either inside Manychat’s dashboards or your Viral Loops dashboard.

In case you skipped straight to this final section, make sure to scroll a bit up because I’ve included some pretty interesting stuff.

Good luck & keep being awesome 😎

February 5, 2019 - No Comments!

Arri Bagah: Personalized experiences via Messenger Bots is the future of eCommerce brands

Lately we’ve become obsessed with Messenger Bots.

Actually, our obsession got us so far that we decided to design and create Viral Loops for Messenger, so you can run a giveaway entirely on Facebook Messenger.

As a result, we went “hunting” in order to learn as much as possible for the Messenger Marketing industry from its experts. In other words, we started interviewing people.

We’ve already given you our interview with Hunter McKinley, were we explored design, milestone campaigns, and Messenger bots.

This time, we spoke with the Botman himself; Arri Bagah.

Arri consulted giants like Google, HubSpot, and Facebook to build harder/better/faster/stronger chatbot solutions.

He is the Founder & CEO at ROAS Agency where he helps brands on Shopify leverage data-driven personalized marketing to 4X their conversion rates and recover 10x more abandoned carts.

ROAS Agency works with The Beard Club, Poo~Pourri, Transparent Labs, and many other notable brands.

He recently founded The Chatbot Channel Facebook group for e-commerce marketers that want to learn or share, things about chatbot, voice and AR. 

Here’s Arri’s take on things. Enjoy

Who Arri Bagah is at the moment & what he does.

I started like two and a half years ago.

I had a Facebook Ad Agency with one of my friends and we're running Facebook ads for small businesses. We tried to get them more leads and more clients, and after doing that for about six months we realized that small businesses don't have much money.

It was really hard to be able to work on a tight budget.

That’s why we decided to give a try to real estate for a bit, but it was kind of like the same issue with like small businesses.

That’s the reason we moved to eCommerce. Once we got into it, it was kind of hard because everything was new to us e.g. running Facebook ads.

I spent quite some money on ads with little to no ROI. I created my own e-commerce brand at that time just to test things out. It was a print on demand shop on Shopify, and I was using Facebook pages to drive traffic to it.

I wanted to buy a Facebook page, so I reached out to one and said:

“Hey. I would like to buy your page so I can use it to drive traffic”

Around that time, there was a killing of a gorilla inside a zoo; Harambe, and it was going really viral. I asked one of the relevant pages and they declined to sell it, but two weeks later we agreed.

The page had 40K likes- which was worth at least $10K at the time, and I got it for 300 bucks.

It was kind of like sketchy to because the guy was from he was in India. I didn't have PayPal or anything, and he required a transfer via Western Union before giving me access.

I just took the risk and made the transfer, and he really gave me the page. So, I started driving traffic to my e-commerce store, and after like a week or so the store was making around like 2-3 hundred dollars per day for a couple weeks.

It was pretty good. Two to three hundred dollars per day in profit, for like two to three weeks and then it happened.

At that time I didn't know about Facebook Business Manager.

I was trying to sell the Facebook page and somebody reached out to me to buy it.  They asked for admin access, which I thought it was a stupid move to make.

They insisted a lot and said they're going to buy the page for $8,000.

“I could use $8K right now”, I thought.

At that time (or even like so today), if you made somebody else admin of your page, they couldn’t remove you within the first six days.  It's like a robot phase. 

6 days were more than enough time to be able to like realize if they were going to pay me or not, and I could remove them at any time if they didn’t.

I gave access to the guy, but at that time I didn't realize that there was something called the Facebook Business Manager which, in case you're an admin of the page, you can claim its ownership.

Which he did. He just kicked me off, resulting in me losing all the traffic.

I had to figure out a way to just start driving traffic again, and that's when I started learning more about Facebook ads, and then I had my first success story.

It was crazy how it happened.

I started to get into Facebook ads because my website was dying, and I had to figure out a way to drive traffic. So I spent all the money that I made on Facebook ads, ended up working with one of my friends who is an influencer in the e-commerce now- he was like an influencer on the Instagram platform.

I met him on the panel that I was speaking at about Facebook marketing.

Not so many people knew much about Facebook marketing at that point, so if you knew just a little bit, it was enough to like teach other people.

So I met him there and he had an eCommerce brand somewhere.

We agreed to try something for his brand,  and we took it from $0 like a $100K per month.

It was our first success story, and it happened by optimizing the website and by doing some email marketing.

But even after this initial success, it was kind of like hard for me to find clients.

So I decided to get a job.

But before I got a job, I found out about Bots- during the summer of 2017.

I didn't like them enough to dive deep to it, but thought it was a cool thing- mostly because I checked Domino’s bot. I started getting more serious about them around September of 2017.

I built the first bot and went to a conference here in LA and started showing it to people. They interacted with my bot and thought it was the coolest thing ever.

They actually loved using it and started asking if I can build one for them as well. The moment I came back from the conference I immediately built a bot for my agency at the time.

We used it for lead generation and it worked really well. 

We're getting super high engagement rates: 

90-95% open rate and click-through rates of 20-50%.

That’s when I realized that this could be a really powerful marketing channel. 

Using a Messenger bot for lead generation can give you 90-95% Open Rate & 20-25% Click Through Rate.

The agency was going still very slow, so I decided to look more actively for a job. That's when I met Josh who was speaking at one of the events In Milwaukee.

I was in Chicago at that time and Milwaukee was like an hour and a half away. 

So I was like: 

“Ok, like I'm just gonna go there, meet them, and see if he has things that we could possibly work together on.“

I got to hang out with him all day, and he was telling me about how he wanted to hire somebody to run more ads. 

So around November, I decided to work for Josh and we did something like a test period. After that, I moved from Chicago to LA and start working at BAMF.

It wasn't a position to build bots- I didn't even know that I had the skills to be able to go to bots yet because I didn't tell them about it. 

 So, this is how it happened:

 I was building Manychat flows, which were kind of complex, and I posted it in my Facebook story. Nobody was really using the Facebook stories at that point

I did.

So when I built a really cool Manychat flow, I liked to take a picture and post it in there. I thought it was cool. 

And then that's how Josh noticed. He watched my stories, and one of their clients actually needed a bot built and then Josh was like: oh, I think I saw like a flow on Arri’s story, he may be able to build it for us

And then I build the first couple bots for their clients, and the clients just really liked it. Everything worked well, and then I ended up like just doing bots for the clients. 

And at one point I was managing 13 bots alone. All for e-commerce.

I just did like e-commerce bots for quite some time. And that's just how I gained a lot of experience and got a lot deeper into how you can leverage the messenger platform for e-commerce businesses. 

And while I was doing all that, I was like speaking at events about messenger marketing because it's fairly new, and not a lot of people knew about it. Many are still trying to figure it out what messenger marketing is, especially in the e-commerce space. 

So I was talking to conferences about messenger marketing, and my plan was to eventually just transition to my own agency. I wanted to find the thing that I could focus on.

I didn't know it was going to be bots yet, but working at BAMF enabled me to narrow down what's most valuable to e-commerce business; which helped me realize what I wanted to do next. 

I decided to transition, after working there for half a year, to my own agency and then we started out with working with e-commerce brands and us kind of got bigger clients a lot faster, just because of my personal brand that I built was like speaking and things like that. 

So it wasn't too hard.

Why they call Arri “The Botman”.

I’ve been building bots for all these clients, and those were all organic. 

At the time the agency was just me, and then I had to find partners to help me do a lot of the work. We did some great work for those clients, and I continued building my personal brand. 

I got to speak at the biggest messenger marketing conference in the world, here in the US, called Conversations Conference. It was over 1500 people and got to connect with the people at  Manychat, and a bunch of other smart markers. 

That helped me get more credibility and also like get bigger clients, and then we had a chance to like work with like Poo Pourri,  The Beard Club, Guess

Being omnipresent to conferences about your niche and connecting with people, might give you the credibility you need to get bigger clients.

We did the exact same thing with these bigger clients; help them leverage data-driven personalized messenger marketing to quadruple their conversion rates and recover ten times more abandoned carts.

I started out building Bots for the sake of building Bots, and I feel like that's what most people are doing right now; building Bots without a valid reason for building one

When I first started out, I thought about offering nine different services around Bots. But right now, I only have two because I kind of cut down every single thing that doesn't really work. 

I don't want to build a bot just for the sake of building it. I only want to do things that I know drive significant business outcomes. 

That's the reason we want to focus on personalized marketing; we know that that's what's going to work in 2019. It's all about personalized marketing and also recovering abandoned carts. 

Focus on personalized marketing; it’s what will work in 2019.

A lot of e-commerce friends do get a lot of abandoned carts

So and that's where we are today; niche-ing down to even more to Shopify brands because it's much easier for us to be able to systemize. Working with just one platform makes everything for the agency much easier because otherwise, we had to create a new deck for every new client.

If you have one platform- and we know the platform really well, then we only have one or two decks for all the clients. That way we can just act in a Plug and Play manner

Getting big clients.

I used to make videos about chatbots on like a couple months ago.

Videos about how to leverage bots for e-commerce, and it felt like nobody was watching them because they would barely get any views. But the Head of Marketing of Guess reached out to me. 

It was just like random out heaven. 

I guess he saw himself one of the videos, and we started chatting on Instagram. We're talking about messenger marketing, and how you can leverage it for abandoned carts. 

He was actually moving out to LA, and when he moved here we became really good friends. That’s when we started to think about how we can leverage messenger marketing for Guess, and pretty much put together like a deck of how they can leverage messenger marketing. 

That really helped them see the value in it. 

So I started doing these presentations for brands to teach them exactly why they should be looking at Facebook Messenger as a platform to communicate with their customers, what the benefits are, and exactly how they can leverage the platform. 

I tried to make everything fit into their brand because they have a lot of retail stores. 

I projected why it’s important to leverage Messenger marketing not only for online but also for empowering their retail stores. by pretty making everything fit into their brand and make it in a way that makes sense in a way that they can see the ROI. 

It’s a new platform, and for a lot of big brands, it’s difficult to try something new.

My attitude was: “I know it's hard, but here’s the value and that’s what you’re missing out. 

Although, for bigger clients, it does take time to get approval to start doing things- I'm still waiting on to get approved on some, it’s important to go to the meetings and show them WHAT & WHY they should do the things you propose.

You have to be patient with bigger clients. Sometimes it takes more time to get your approval.

Tips for an omnichannel experience via Messenger.

A lot of people use Messenger scan codes

I’m not really into it, because you need a Messenger app to scan it, which is pretty stupid. 

I prefer regular scan codes

You can just open your camera, scan the code, and open it in whatever app and it needs to open. 

With the messenger code, you have to open the messenger camera; there's like too much friction, and I don’t see any scalable way of using it. 

You can integrate all the store locations in the Messenger platform; All your retail store directory.

So if somebody is looking for a nearby location, you can just send it directly to them via Facebook Messenger and then could offer them the ability to book a showing booth or a fitting room for that specific location. They just have to put in their email, and then that information is sent to that specific store. 

That's a nice way of providing an experience. Everything is all about an experience, right? 

Everything is about the experience you provide.

So, how can we like enhance the experience of for the customer that wants to go in stores?

The first thing is helping them find the nearest store, and then the second thing is to help them even more, with scheduling something for them; there's a trend around this in the retail space right now. 

If you look at Apple and all these different companies, what they're doing is providing an experience, but they’re expecting you experience something where and when you schedule. So Apple makes your schedule so you can just walk into the Apple Store. 

You have to schedule an appointment and this helps the agents know more information about who you are. 

Things like who you are, what problems you face, why you face them; all these different things, which allows the company to provide a great experience and also schedule their own day.

One of the things that the CEO of Stitch Fix said is that the brands that will Survive in 2019 need to provide relevant personalized and emotional experiences to their customers.

Which is something that really resonated with me. 

The brands that will survive in 2019 are the ones that provide relevant, personalized, and emotional experiences to their customers.

Just look around and see how people shop now. It's all about personalization, and as a brand, you need to definitely personalize all your marketing and you can do that without data and some of the data points that you’ll get just by using the Messenger platform. 

 When somebody gets to subscribe to your Messenger account,  you immediately get their First and Last name, their profile picture, their gender, their time zone other, and their location

 Those are all data points that you get right away, and you can use them to personalize what you’re broadcasting to these people. Over time, as you keep communicating with them, you can collect more data points about them and then personalize their experience even more. 

 These are things that you cannot do with email marketing because with an email address you don’t get all the info you need right away.

Data points that Messenger provides you right away:

Messenger marketing & paid ad strategies.

There are 2 ways to leverage messenger with ads. 

The first one by is leveraging clicked Messenger ads, and with clicked Messenger ads when you go to your objective you’re optimizing for messages. 

With clicked Messenger ads, what I've seen is that you have to start with your budget a little bit higher because the more people that you get to message you, the lower the cost gets.

So usually when I start the budget at 50 or 100 dollars, and I get like less than a dollar- probably like around 80 to 70 cents cost per subscriber, which is really good too because we acquire new a subscriber and put them like through a customized flow. 

What I recommend doing is giving those subscribers a small quiz- four to five questions, just to welcome them by asking certain questions. 

That’s how you customize their preferences, so the product that you're going to send them will be the most relevant to them

So if you're in clothing space you can ask: 

  • What are they? 
  • What are they looking for? 
  • Are they looking for shirts pants? 
  • If they like shirts then what color are they looking for? 

And then maybe it's okay to ask what size are you?”, and these are all things that you can also save about the customer. 

So next time you decide to make a broadcast via Manychat, you’ll know what to send.

So, you can really get the info that will help you to serve your customers better. And people LOVE quizzes.

The second way is leveraging comment ads and these usually work best with giveaway campaign. 

So let's say you're running a giveaway campaign through an ad- basically, connect your Facebook ad to a bot, and once somebody comments on your Facebook ad they receive an automatic message. 

You just got to tell them that when they comment in the post, they’ll receive a message from you (it’s Facebook’s policy). 

Give them an idea of what they should make a comment about. e.g.  What do you like about the shirt?” for a chance to win the shirt.

You just have to find creative ways to get people to comment. Also, the image creative has to be really nice and popping so that it gets people's attention. 

And then you get a lot of users to comment, and for each comment, they get a message. On average, probably 60-70% of the people who comment will subscribe; that's what we've seen on average, especially when we scale. 

By using Manychat’s Comment Growth Tool you can get up to 70% of the people leaving a comment, to subscribe to your Messenger.

So for example for one of our clients, one of our posts got 50K likes, 27K comments, and 9K shares.

This could be like a really good strategy, especially when you combine with giveaways. 

On average probably going to spend 8-20 cents per comment, which is a really cheap price to acquire a new subscriber- especially when you when you acquire a subscriber that after the giveaway you can keep promoting things to them. 

Also, you can collect their email address directly by asking them inside Messenger, and these email addresses can go directly to your CRM. 

How to not cannibalize your Messenger subscribers. 

A lot of people fall into the pit of getting many Facebook Messenger subscribers and blasting them with broadcasts and sales, which eventually destroys Open Rates and Click Through Rates. 

A lot of people that I've talked to,  said that they received spam messages from people/bots every single day for days. This is not the best way to use the platform. 

Spamming is not the best way to use Messenger.

What I recommend is knowing your customer. Being able to personalize the messages that you sent to them, is of high importance

Just asking them a question that helps you personalize a message that you send, can be really powerful. 

Let's say Fourth of July is coming up- or something like that, and then you ask them:  What would they rather do on Fourth of July?” and give people options like barbecue’, chilling at home, or maybe it's fireworks’. 

Depending on which one they pick the next time you’re about to send a promotional offer, you can think that this isn't an offer for people who love to barbecue, for example.

Right now what you can do, with a platform like Manychat, is to export your Messenger subscribers into a Facebook custom audience for retargeting. 

Some people use Zappier in order to auto-update the customers so you don't have to export every day- or every week, in order to keep updating.

In addition, you can filter out your Messenger list based on a tag. 

So let's say you want to have a list of only women; you can filter that out! 

Let's say you want to have women who like shirts, and you want to remove women who like red shirts; you can filter that out! 

Then you can auto-update the custom audience inside Facebook, and use that audience for retargeting.

The best flows for eCommerce marketing via Messenger. 

For me, there are three flows that sit on the top. 

The first one considers pop-ups.

Brands usually use pop-ups on their websites, right? 

They “trigger” them either when you first get to the site, or as an exit intent. 

So instead of using that, you can leverage something like a Messenger pop-up to give a discount code to a subscriber. In order for them to get the discount, they have to subscribe to your Messenger by clicking the button you provide.

Immediately, they're going to receive a push notification on their phone. 

So your open rates- right up front, are going to be really high for those messages. 

That's the first flow. 

In that flow, you can message them with the promised coupon and then you can also have products that link directly to your Shopify site. 

The second flow is about abandoned cart recovery. 

So this one is like probably the biggest because it makes a lot of money for a lot of the brands we’re working with

Basically, there's a widget that you can install on the add to cart button and then what it does is that when people click it and don’t finish checking out, you can follow them up with a message.

The last flow- that works really well, is for receipts. 

Receipts are a great way for retention, and then to engage with your customers. 

For example, you can send them a receipt after they do make a purchase, and then after they get the receipt you can say hey, have you had these new products or this new collection? Would you mind checking it out?” and they can click yes or no’.

If they click yes, and then you send them the collection, or you get to know them a little bit more.

These flows that you send based on what people select, allows you to tag them or save the answers. 

So you get to like know more about your customers and what they like, and that's how you're able to personalize your marketing.

You’ll have more effective promotions by knowing your customer really well; what they like. 

There are some other flows which are for winning back campaigns”, or for customers that purchased and you want to follow up with them in 30 or 60 days to check in with them and learn if they liked the product.

Did you like it? If they say yes, then boom. 

If they didn't like it, your can send them to customer service. It’s about engaging, just like in real life; like having a conversation. We don’t have to over complicate things.

Marketing online is different, but at the same time is the same as selling something in real life.  

The important metrics of Messenger Marketing.

For Messenger campaigns, we check Open Rates and Click Through Rates. Those are the main ones that really matter inside Messenger. 

Then for the websites of the specific campaign, we check the number of Users, the number of Sessions, and the Bounce Rate.

So, if people are coming to the website and bounce a lot, we should know that. 

Probably the message that we sent via Messenger, doesn’t match with the Landing Page. So we need to fix that. 

Usually, with Messenger, the Bounce Rates are like really low. On average we like less than 40

The next thing we have to check after the Bounce Rate is the actual Conversion Rate.

A lot of the Messenger flows that I talked about have a really high Conversion Rate. Especially in the cart recovery one, you can see about 20%; which is crazy high

You can get up to 20% cart recovery by personalized communication via Messenger.

Conversion Rate is our North Star because it is the only thing that matters. 

People are talking about Open Rates and Click Through Rates, but like nobody's really talking about the conversion rate, which is like the really important part. Right? 

So probably the Conversion Rate is the most important indicator of how the Messenger platform contributes against other channels.

Upcoming trends in eCommerce marketing with Chatbots.

Chatbots and eCommerce can work together on 2 levels:

  • Marketing.
  • Customer service.

In terms of marketing, so far people have been doing a decent job. 

Some people are doing the same job at marketing through Messenger; some win and other people are just spending money.

When somebody has a bad experience with a bot like 90% of those people aren't going to interact with them again.

What happened in the past few years is that like there are different types of people that are building Bots.

You have developers, but they aren't willing to with copywriters. Then you have copywriters trying to build bots on their own, and you also have marketers trying to do the same exact thing

The problem is that all three should be working together.

I believe that this is the perfect combination for somebody to be able to build a solid bot. 

The perfect way to build a solid Chatbot, is to put developers, copywriters, and marketers to work together.

You need the marketer to bring in people, you need a developer to build it, and then you need the copywriter to make sure that the copies are engaging enough to make people take action. 

All these three components were not working together, but we're starting to see that they start to come together a little bit more. 

I’m starting to see jobs pop up for copywriters and things like that. So people are starting to realize that you definitely need copywriters to offer conversational user experiences, to get people engaged.

The bots that I've seen that use copywriters are much much better than any other bots I've seen around. 

I think that in the next years if everybody will be able to come and work together there will be much better experiences. Right now a lot of people are just using the platform just to spam. 

Hire your marketer, a copywriter, and a developer to make sure that you build the best experience possible. This way you just going to drive more business outcomes. 

So that's the marketing side.

Then there is the customer service, which is massive. 

A lot of people right now are just neglecting the customer service part, so they have a bot. And then they don't have a real human checking through, making sure that everything is doing well and smooth, and that users are getting their questions answered

So people are just like blasting messages and they're not checking to see like what people are saying; if users have questions they should respond.

If you're using the Messenger platform, for marketing purposes and you do not have somebody actively going through and making sure that people are getting their questions answered, then you basically spamming.

Imagine you send a message to a brand and you say hey, can I get a refund for this order? and then they just don't respond. Now imagine that the brand after that just send you a message: “We have this t-shirt, would you like to buy it?”

Nobody wants that.

You should be able to tag the people that are in need of help. Having real human checking things is really important. 

Combining automation with like real human powers is the best combination because you can leverage the automation for more efficiency. 

In customer service is really important being able to leverage AI to answer questions right away; automate some of the FAQ's, and then just let the customer service team just check in and take care of it more unique issues. 

One of the things that we do with a lot of our clients, is to integrate their Messenger with Zendesk

Not only can you first message your Facebook subscribers directly, but you can pretty much filter tickets. So you can say: hey this person is asking for a refund  put them in the priority tickets. 

If somebody asks for a refund then you want to take care of that, right away. So make sure that everything is filtered. 

 [x] When somebody is asking for a refund, you want to take care of that right away.

And then when you do a marketing blast, you don’t want to blast to people who are looking for customer service because it's a really bad experience

This is something that I have not heard anyone talking about yet, but it's really important. I've seen that, and that's something that we do and that our clients.

So that's the customer service side; being able to automate your FAQ's and leverage live chat- which is real human power, to increase your customer service efficiency

Few last words.

If people want to learn more like thinking about they can just like visit our website, and get our free case study and learn more about exactly what I talked about. 

Throughout the case study I just walk people through the new way of marketing and exactly like how it started, why we should use it- I think a lot of people are so focused on the Open Rates and Click Through Rates and we don't know much besides that, why should someone use Messenger marketing, and what are the trends that indicate that you should use it.

January 30, 2019 - No Comments!

Viral Loops for Messenger is LIVE on Product Hunt!

It’s always a bummer when you want to use 2 things and there is no way to do so.

Recently, we had a prospect that wanted to use Viral Loops for a viral giveaway. Great!

They wanted to do it through Messenger. Ouch!

I thought that we don’t offer that option; It’s possible”, Thomas said.

And we’ve built it.

Today I’m really happy to announce Viral Loops for Messenger, powered by Manychat. 😻

Now you can run a viral giveaway entirely through Facebook Messenger. This is awesome just for the fact that people are extremely familiar with Messenger- which also helps a lot with the engagement rate.

Since Product Hunt is always the first place we present anything new, we have a special offer for the community:

The 1st 100 people that sign up for Viral Loops for Messenger will get 50% off FOR LIFE! 

(This offer applies only to new Viral Loops customers. Existing customers with an active plan can use the template from inside their dashboard.)

Viral loops for Messenger on Product Hunt

What is Viral Loops for Facebook Messenger?

Things are pretty straight-forward; Viral Loops for Facebook Messenger is the best way to grow your audience with Messenger Bot Giveaways.

We took all the knowledge we had on Messenger bots and created a seamless referral marketing experience.

Your audience will be able to participate in your campaigns from inside Facebook Messenger and directly invite their contacts.

 Does it work?

Remember the giveaway they asked us to build in Messenger?

It was an utter success!

Here are some results:

  • 34819 Messenger subscribers in total.
  • 1208 out of the total, subscribed during the pre-launch.
  • 31515 out of total participate in the giveaway, with a conversion rate (from a subscriber to a participant) of 90% 
  • 1232 total unsubscribes.
  • 15383 participants came from a referral.

If you want to learn more about the details of this Messenger viral giveaway campaign, you can read our case study.

35K leads in 20 days with a Messenger referral.

Do you want to run a Viral Giveaway via Messenger?

As I wrote in the opening paragraph, Viral Loops for Messenger is LIVE on Product Hunt.

Viral loops for Messenger on Product Hunt

Come say hi, and follow the link on the page to start building your Messenger Viral Giveaway. You'll get all the installation instructions directly through your Messenger inbox.

It's pretty easy!

Reminder:

The 1st 100 people to get Viral Loops for Messenger from Product Hunt, will get 50% discount FOR LIFE!

(This offer applies only to new Viral Loops customers. Existing customers with an active plan can use the template from inside their dashboard.)

Until the next time,

Keep being awesome.

January 24, 2019 - 1 comment.

Hunter McKinley: Messenger bot giveaways, milestones and design.

Hunter McKinley is a multidimensional guy.

From design to marketing, clothing brands, chatbots, agencies, apps; you get it.

Our first contact was through his work with BAMF Media, and then got to know him better from his work with SoFriendly.

I knew from the first moment that I wanted to learn his take on things that torture a lot of people out there.

While 15, Hunter started this whole entrepreneurship thing out of his backpack so he would sell candies and sodas.

Eventually, he moved on to clothing.

There was a local brand, and they were starting to get some recognition in the community and so he started making t-shirts for them.

He bought a shop screening machine and started his own company, called Dopsm Clothing.

That’s when he really started getting into marketing because he realized that while people were getting wristbands from his competitors- from other students, they were willing to take them off (that they got for free) and buy his for 3 or 4 dollars.

Although the talk inevitably went to referral marketing, milestone campaigns & Messenger Bot Giveaways (Hunter was involved in more than 20 viral campaigns), the key takeaway is his views on entrepreneurship, planning, and execution.
Enjoy!

The main factor that people choose something to pay, rather than a free version of it.

Most of the times the only real difference between a paid product and the free version of it, is the way you market it.

The values that you bring to the table, are very important. And your marketing should be revolved around those values. You shouldn’t be in it to make money.

Hunter McKinley: Messenger bot giveaways, milestones and design.

In order to be an entrepreneur, you have to fail many times. You just need to fail really fast and take a value-based approach.

Most of the times we need to remind ourselves:
"Listen, I'm not looking to make a bunch of money, this is me and I stand for this, this and this."

You can tell from a mile someone who is just in it for the money, VS someone like Tom’s who is actually giving back to the community, and when you have that value proposition on top of having a better design, you actually win; because better design equals better quality.

It just seems to make sense, and that’s what was happening.

In the case of the wristbands, there really isn’t much difference between a $0 wristband and a $3 wristband, except the design was little different.

Really it was just the marketing, and the approach was like:
“Hey guys, I’m not here to smoke, I don’t think that’s cool, I think what’s cool is like just doing the right thing, doing well in school.”

It felt real because it was a real thought.

When you’re an entrepreneur and you have your truth/values, you have to surround yourself and partner with people that are associated with it.

The “value-based approach” also comes to branding. So if you want to build a brand with a specific angle, you need to be really authentic if you want to make it really good.

Sometimes people say “OK lets put some values in our product to make our marketing better”, but if these values are not the values that they truly believe in, it won’t work out.

Who Hunter McKinley is at the moment & what he does.

I am working as the Head of Marketing at SoFriendly, a design & development company.

The focus at the moment is on building the enterprise section, as we’ve been working with startups for the last 3 years, but really now we’ve built up the reputation at the point where we are now launching apps for big enterprise.

I can’t list the one that we’re talking about right now, but we’re working on a really major contract with a few major hotels like Hilton and Marriott.

We also work with the guys over at Google, so now we’re actually in the transition period and that’s what I’m focusing on as primary role right this second.

On the side I'm also building something like ProductHunt for digital marketers- I don’t know if you are familiar with Dribbble or ProductHunt.

Right now as a designer, the whole industry shifted, every single place asks for a URL with your portfolio.

A lot of my friends that are digital marketers, and they all asked me to help them make their websites. They are challenged, when it comes to making a website design, development.

They just don't have those skills.

So I’m building the same thing for digital marketers, cause right now there is not a solution for digital marketers to show what they’ve done. Just like what you guys did for Viral Loops by template-izing it and build something pretty straightforward.

So these are the 2 main focuses other than freelancing right now.

Why did you choose Word of Mouth?

I was introduced to the idea about a year ago while working with Josh Fetsher and Houston Golden at BAMF Media.

I've used Gleam in the past so I had a little bit of an idea of how this worked, but what we found that worked really well -and what they introduced me to, was the milestone campaigns.

I dove head first into that.

I did all the research I could, and I saw you guys had a post about Harry's. It always helps a lot when I find blog posts like this.

In addition, I am a huge Product Hunt fan, so when your Milestone Referral Template launched there, I had to try it.

It’s trial and error. We just tested all types of referral campaigns and found that the milestone campaigns is what we wanted/needed.

I really didn’t even know about it up until a year ago when they were starting to test out different ways of going viral.

Josh was consistently posting, you know, viral Linkedin Posts and they were getting featured in all those magazines and they said: “Hey Hunting World, looking for somebody to help us with our viral campaign and these things are new and we are just trying them out”, and we did over 20 of them and it’s really amazing!

Why the milestone concept works better than more traditional referral campaigns, e.g. Dropbox-like?

It provides clear goals for the end user.

It’s not like Dropbox’s referral program; it rewards just you.

What’s so great about the milestone campaign is that it’s kinda like “gas on a fire”. If I get $5 every time someone shares, I’m gonna be sharing more about the product.

Product Hunt had some sort of golden kitty or something- just really exclusive stuff. That’s what works well.

Also, I draw a lot of same similarities between the way that the Viral Loops’ Milestone template works and Kickstarter.

It would be one thing for me to donate $5 to a Kickstarter, but it’s another thing to be able to donate up to certain brackets to get those bigger prizes.

It’s just that the milestone campaign has a different feeling. It’s just totally different from a lot of things that I’ve seen online.

What should people take care of when they run a milestone campaign?

Not long ago, I published a very detailed checklist of what people should take care of when they run a milestone campaign.

Get the checklist directly to your messenger!

When I first started at BAMF Media about a year ago, we had some early successes.

We run a campaign for Bear Squeeze that did absolutely amazing and raised tons of money on Indiegogo. We also did a campaign for Unicorn Snot shortly after.

We had 2 really good campaigns that we knew that worked, and I didn’t build this checklist up until twenty, or so, campaigns in.

When at an agency there’re so many different people involved. From different designers, different developers and obviously we’re not doing just one campaign at a time- we’re doing multiple campaigns, so we just needed a way to take all that we knew that worked and put it into one document.

That one resource that the strategist, or whoever is running the account, can look at it and say: “Here’s what first, here’s what comes next, here’s what comes next”.

No matter who touches the document, it should be the same result every time.

But inside the document, when I give the example, let’s say for the number milestones, that doesn’t mean that you have to stick with it. That’s just insight from all the campaigns that we looked at, that we just aggregate and said “you know what? When we have 4, that’s a good number, that’s just what we know works”.

You can always tweak it however you want, but that document was after months and months of testing everything, from different types of campaigns, from different pricing, and what we know that works or doesn't.

The document also includes some extra things from other campaigns, like building up the hype and, you know, message your friends and family beforehand.

So this just ensures that no matter who you are, you can touch that document and you can have your whole team on board and there’s one central place to look at, because otherwise, things get lost, you know, Skype or Slack.

⚡Note from Savvas:

Quite a few of Viral Loops’ customers struggle to engineer these campaigns and make them successful. Something that I see all the time, is that people think that, “OK, we’re going to build a landing page with a referral marketing campaign, even with a milestone, we’re gonna put it on our website and then we’re waiting for the campaign to take off”.

What they don’t understand a lot of times, is that this is when the real work starts.

What are your tips on how to distribute Referral Campaigns?

There’re 2 ways of distribution; There’s paid and organic.

From a paid perspective, if you’re already paying for advertisements it just makes sense to put a Facebook pixel on your pages, because when you retarget it’s just gonna have much better results than if aren’t doing that.

So obviously, you can go the paid route and expand a bit on it.

I get the feeling that Viral Loops is more for startups. Startups are companies that tend to not have too big of a marketing budget when they’re launching a new product.

Hunter McKinley: Messenger bot giveaways, milestones and design.

The best organic way to do it is messaging your friends and family, letting them know.

If you go on Letgo, they always say the first people to buy something are your friends and family; it’s the same thing for a Viral Loops campaign.

For the most likely they help you share it. They might not be in your target market, but they’re at least gonna spread the word out for free.

So letting them know and giving them an opportunity to help you, even though it doesn’t cost them any money, is always gonna be the way to go. And I actually got that from Harry’s; I think you guys said that they got over 100K subscribers.

Well, we tested that out ourselves and it actually does work. So that’s one way to promote your campaign.

Another way is Facebook groups.

It really hasn’t have to be on Facebook; it just has to be some sort of niche, whether that’s a Facebook group, or you talk to a specific slack group.

I know some people have things on Skype or Discord, or on Reddit if you get the right niche.

But finding that niche of people, messaging them and giving them incentives, that really helps a lot.

In many occasions we had some clients getting a couple thousand just from a few people dropping the link in a Facebook group. You never know where it’s gonna come from, but you just need to find that niche and you be able to provide it to them and really pitch it as like “Here’s the grand prize, you have to bring that many people in order to get it”.

⚡Fact:

Upworthy; the viral news aggregator, and mentioned that when they started they focus totally on Facebook and they got the first 1000 Page Likes by just asking their friends and networks to like their page.

They managed to get 1000 people like their page. So it’s really difficult to get, let’s say the first 100 people to join your campaign, share it with their friends.

A lot of companies miss that and it’s a really simple step to start taking off.

How would you combine paid advertising with a referral marketing campaign?

If you notice on the checklist- I think on page 1 or page 2, we write about the benefits.

What we found early on was that every campaign should focus around at least three benefits.
Other campaigns will have more, but if you have 3 main benefits and you work in tandem.

Basically what you can do is have your friends and family do all the organic posts; post about it on social media, post it to maybe some Facebook groups and Reddit.

Then you can retarget all those people that have visited your site. That’s gonna definitely dry down your cost and you can retarget with either the benefits, you know like features or benefits, logic or emotional based.

So If you don’t have a large budget for Facebook advertising, that’s a good way of getting in front of people and knowing that every dollar you’re spending is people that already have been to your site.

You can let them know by saying “3 days left”, or you can give another benefit and say “here you can get this”. There’s also the option to leverage your milestones, so you could say “Hey you’ve earned this” and “Here’s the grand prize, keep sharing”.

As a designer, what are the lessons learned when building a landing page optimized for getting more referrals?

You have to have your Call To Action above the fold, and you have to remove all navigation.

I believe Shopify put out a study that said that when you remove navigation- you know the top bar navigation from a site, you get 100 percent more conversions.

It’s called the attention ratio; you just wanna make sure to have one Call To Action on your landing page, and that is to Sign Up.

If they don’t sign up above the fold and you have testimonials or some sort of social proof like publications strips, then right below you need to make sure you’re basically "selling it" with the benefits I talk about above.

So, my number one tip is definitely that you have above the fold as much as you can focus on and the Call To Action which is, of course, the Sign-Up.

What are the core metrics you measure constantly and are super important for a referral campaign?

I always focus on the referral share rate.

It’s great to be able to spend the dollar and get, let’s say one person to sign up, or put an effort to get one person to sign up. But what I’m always in favor of, is measuring every minute or dollar; every single ounce of effort that we put in order to be able to scale into 10 or 20 people, not just one at a time.

So I always measure- on Viral Loops, there’s a thing called the referral share rate, based on that.

If it goes above 100% it means that every person that you get to come to the site is actually going to share it with their friends.

So all of our most successful campaigns were always over 100%, and that’s a really healthy sign that the campaign is working.

If it’s not over 100% then it’s just a regular email capture page, which is great, it’s just not “viral”.

What’s your take on chatbots? Have you ever tried building one?

I actually started a chatbot company about a year and a half ago called Bot Sauce.

We’re still doing things here and there, and we’re actually working on a Non Profit right now as we kinda found a niche on Non-Profits.

They don’t usually have a lot of money and they don’t wanna build whole apps so they’re always looking for bots. It’s an easy way to get in.

Chatbots are pretty huge. The only downside about them right this second is that they keep changing. The majority of chatbots are on Facebook, and Facebook keeps changing how much data you can access etc.

But it’s really just a booming industry.

I’ve loved it and honestly, I used Motion.ai at the beginning which was a year and a half ago, and they’ve already been bought out.

Marketing-wise, the best use of a chatbot that I can think of right now, is actually for advertisements.

I was working with a chatbot expert- he put the bot together and I made the creative form.

When we put the two ends together they just outperformed everything else, and I think it’s just because they’re so engaging and there’s this unique ability to speak to the customer the way that they can speak to each other.

That’s something that you really can’t do in any other platform. It’s a really interesting space.

Do you think that referral marketing can be incorporated into chatbots?

We actually tried it!

We tried incorporating a Viral loops campaign with a Manychat integration. It’s a little clunky using Zappier, but you can use a little bit of a JSON.

We tried to make it work but it wasn't clean.

I would absolutely love to see the viral campaign through messenger.
That would just knock it out of the park, cause people are already sharing. I’ve got 4 group chats at any point for messenger and it would be absolutely insane if we could get that.

At this point, I informed Hunter that we’re about to launch Viral Loops for Messenger, so I will give you their dialogue about it.

Savvas:

I have a small surprise for you!

We just launched a prelaunch campaign for Viral Loops for Messenger, and we’re starting with a Giveaway template that is completely integrated with Manychat.

We provide users with a Manychat template that they can install to their accounts, and just tweak the messages.

They can also create their own flows with the Viral Loops API token inside their Manychat account, and it’s done.

There’s no need to use Zappier or any other 3rd party tools.

McKinley:

WOW, good for you man, that’s exactly what I wanted to hear!

Savvas:

The next step is to create the milestone template integrated with Messenger, so after the first launch of the giveaway template, we’re going for that!

McKinley:

Wow, let me ask you; can you automatically message everybody that’s subscribed and say you know “You have 2 days left”, “3 days left”, “1 day left”, “Today is the last day”; anything like that?

Savvas:

We don’t have the expiration date yet.

What we offer at the moment is that you can type let’s say "entries", and the bot responds to you with a number of entries that you have collected for the giveaway.

Or you can type “I want my invitation”, and then the chat bot responds with a card that you can share with your friends.

We’re doing more stuff so this is a very good idea; to automatically send people with how many days are left.

McKinley:

A Chatbot working with Viral Loops!
I think that’s a home run because it takes a lot of things that could go wrong out of the equation. And the best is that as soon as they are in the chatbot, you can retarget them with Facebook ads.

That’s crazy.

Savvas:

Yeah, I can give a link to give it a look and then starting next month I can give you early access.

McKinley:

I’d love that!

Savvas:

Awesome, great, Hunter!
Thank you so much for your time! I think our readers will benefit from your value bombs!

McKinley:

It's been a pleasure!

Want to run viral giveaways directly in Messenger?

Get Messenger Bot Giveaways by Viral Loops

 

January 22, 2019 - No Comments!

35K leads in 20 days with a Messenger referral – Case Study

The goal of the project was to gather as many Facebook Messenger subscribers as possible via a viral giveaway.

Spoiler Alert!

We nailed it! We just run a Referral Marketing campaign via Facebook Messenger.

Btw, Viral Loops for Messenger is live on Product Hunt!

A little context before we proceed.

Yava is the biggest gym chain in Greece, with 50 branches throughout the country.  They came in touch with us to help them build a huge giveaway.

The prize? 

20+1 trips to (almost) open destinations.

The giveaway run in a time span of 20 days; that means that we gave 1 trip every single day!

The flow of the giveaway was exactly the same as any referral giveaway:

Users participated by subscribing and could get more entries (increasing their chances to win a trip) by inviting their friends and family to participate as well.

But there’s a twist.

As I wrote in the beginning, the goal was to gather messenger subscribers. Up to now, giveaways that worked with a referral program registered participants with an email address.

That means that after grabbing the users’ email address, we should email them in order to subscribe to the page’s Messenger.

We knew that our funnel would leak a lot. We would lose a huge number of people that could potentially bring us more participants.

This approach canceled the very reason we decided to go with Facebook Messenger for the giveaway in the first place; it’s the platform with the highest rate of use, with open rates that put every other platform to shame.

So, the question emerged:

“We have the technology for the referral system. How we take advantage of it without losing leads trying to convert them from email to Messenger subscribers?”

We had to get email outside of the equation, and there was no system that could do this.

We had to build it ourselves. And goddamn, we did it!

We’ve built the product, run the giveaway and (as the title of this post gives away), we managed to gather 35K Facebook Messenger subscribers in 20 days.

How we made it happen

We took all the knowledge we had on Messenger bots (and especially Manychat) and created a seamless referral marketing experience.

By using the flow we created in Manychat we were able to track every referral (who invited who) and provide the extra entries for the giveaway accordingly.

This way the audience was able to participate in the campaigns from inside Facebook Messenger, and directly invite their contacts. It was a bit tricky at first, but the final result inside Manychat looked like this:

This exact flow, combined with Viral Loops’ technology for referrals, could be your best friend for running giveaways.

All you have to really do is:

  • Use your token.
  • Change the number of participations for each new entry & successful referrals.
  • Insert some keywords that trigger possible automated flows (e.g. show the number of participations the user has).
  • Craft a compelling copy that will communicate the value of your giveaway!

That's it. Not joking!

Viral Loops for Messenger is live on Product Hunt!

Now, back again to the case study!

How users participated

We had the tool, and we had the flow. 

It was about time to find the ways that people would be able to discover and participate in the giveaway.

Obviously, the first thing we needed was a landing page that converts.

We included the main call-to-action above the fold and added a counter to communicate the sense of urgency.

Below the fold, we included as much info as possible about the rules and prizes of the giveaway.

35K leads in 20 days with a Messenger referral

By clicking the call-to-action, users were asked to give permission to be subscribed to the page’s Messenger, and thus, participate.

Since Facebook is the “father” of Messenger, we had to go hard with it.

We scheduled posts that spread the word about the campaign, including all the details in the copy, and the URL that people could use to have a chance to win. We did the same with Instagram posts and boosted them with ads to get in front of as many eyeballs as possible.

Paid advertising offers a good initial boost, but we also need a great deal of organic reach in order to reduce the CPC of the campaigns.

We managed to do so by taking advantage of Manychat’s Comment to Message Growth Tool, as you'll see in the screenshot below.

35K leads in 20 days with a Messenger referral

A widget/popup was also added on the company’s website, aiming to inform mobile or desktop visitors about the giveaway and prompt them to subscribe to Messenger and enter the giveaway.

35K leads in 20 days with a Messenger referral

In order to reach existing customers/subscribers, we used newsletter & SMS campaigns.

Since the company is the biggest gym chain in the area, we knew that we had to also leverage the people that hit the gym to exercise. For that reason, there were banners in each gym with a Messenger scan code (another Manychat Growth Tool) that also included a clear direction on how people can use it to participate in the giveaway.

It performed excellently!

About 8K people subscribed using the scan code from the banners.

The user flow

At this point, I have to tell you that before the actual giveaway begun, there was a short pre-launch period (8 days).

We decided to give a head start to the existing gym members, website visitors or social media followers; this also allowed us to test the potential demand for the giveaway.

For the pre-launch period, we used a Facebook post with Manychat’s Comment Growth Tool, asking people to leave a comment with their favorite travel destination.

35K leads in 20 days with a Messenger referral

Whoever left a comment under the post received a message to their Messenger, asking for their permission to subscribe them to the pre-launch. The same applied also for people that came from the widget on the website, or the banners located in the gyms around the country.

As soon as the giveaway launched, those users received the following message:

Let’s have a look at how the flow looked like for people who got into the giveaway after the official launch. 

Initial Message:

Successful Participation Message:

The last card is what we named “personal invitation”, which prompts the user to share about the giveaway after they subscribed.

The rules of the giveaway were very simple:

By entering, users got ONE entry for the daily raffle- since we could give 20 free trips, we decided to have 1 winner every day for 20 days.

In order to obtain more entries, the users should share about the giveaway with their friends/network. Every time a friend of theirs subscribed for the giveaway, the referrer gained 10 extra entries.

The flow we’ve built did all the referral tracking, and the subscribers could go back to Messenger at any time and find out how many entries they have, simply by typing “Entries”.

The fact that even if a user didn’t win the one day, (s)he could keep the entries gathered, allowed us to follow them up in order to help them boost their referrals. 2 days after entering the giveaway (by using a smart delay), users received the following message:

A similar message was sent after another 2 days (again with a smart delay).

The results

Now that I gave you the small details about the campaign, let’s see some numbers. 

During a time frame of 20 days:

  • We gathered 34819 Messenger subscribers in total.
  • 1208 out of the total, subscribed during the pre-launch.
  • 31515 out of total participate in the giveaway, with a conversion rate (from a subscriber to a participant) of 90% 
  • 1232 total unsubscribes.
  • 15383 participants came from a referral.

 The last piece of data shows us that 48.8% of participants came to the giveaway from a referral.

Some insight

After the campaign ended we were really happy with the results. Our experience has shown that the performance of every campaign relies on luck, only by a small percentage.

We knew that we did something right, and we wanted to document it!

It all came down to 5 things:

  1. It took people only 2 clicks to share about the giveaway. Hence the 48.8% of referral participants.
  2. There were enticing & recurring rewards. Participant saw that there were daily winners, and that kept them trying to win.
  3. We leveraged all the available channels and mediums. Banners, social media, newsletters, etc.
  4. The messaging was engaging and fun. We kept receiving replies with people telling us how funny the gifs that we used were.
  5. Even though the messaging was short, it was to the point. It didn’t leave people wondering about the details, without getting too much into them.

Why run a referral marketing campaign via Messenger?

Are you serious?

Did you read the title of this post? 😂

I’m joking.

The explanation is simple. Messenger as a platform has better engagement (open rate, CTR, etc.) than any other platform right now, and people are really used to using it. It’s easy for them.

And the most important; their friends are used to receive content from them.

In addition to that, your brand/company can really start a more human conversation with its audience.

Now if you’re not very interested in the human side of these things, I have one last card in my sleeve:

You can download your Messenger subscribers’ psids directly from Manychat & and use them to build audiences for your ads. Just be gentle with that, ok?

Want to build your campaign?

We got your back, partner!

Viral Loops for Messenger is now available for you to run your giveaway via Facebook Messenger!

We can help you set up your campaign and start collecting leads!

Build your Messenger Referral Marketing Campaign now!

If you wanna know even more, you can join our FREE webinar about Messenger Giveaways.

Join us 👉 http://bit.ly/messenger-giveaway-webinar

We'll cover:

  • Why Messenger Marketing is awesome.
  • What can Viral Loops do for you.
  • What does our Messenger template include.
  • How to set up your Messenger giveaway campaign.
  • A live example of how it works.

December 20, 2018 - No Comments!

Referrals through Messenger? YES, LORD!

This is going to be huge!

This is what my gut's saying.

It's an idea that has been revolving around our heads for a long time, maybe even from our first steps as a company.

Referral Campaigns through Facebook Messenger.

What's so special about it?

I will answer the question, with a question: "What do you check more often, your email or your messenger inbox?"

I bet the latter.

If you don't use Messenger at all, you're a sick person and I'm afraid of you; I'm joking of course.

What is Viral Loops for Facebook Messenger?

Things are pretty straight-forward; Viral Loops for Facebook Messenger is the best way to grow your audience with Messenger Bot Giveaways.

We took all the knowledge we had on Messenger bots and created a seamless referral marketing experience.

Your audience will be able to participate in your campaigns from inside Facebook Messenger and directly invite their contacts.

Our pre-launch campaign for this product is made by using the product itself. In other words, by subscribing to the pre-launch, you'll also have a chance to see the product in action.

It's like a live demo!

Get early access to Viral Loops for Messenger.

BTW, this template is meant to be for giveaways. That means that we also had to do a giveaway.

What's the prize?

Every week (until the official launch), we are giving 1 lucky person FREE lifetime access to Viral Loops for Messenger!

Viral Loops for Messenger pre-launch

From the moment you subscribe for the pre-launch, you get rewarded with 1 participation for the drawn lottery.

If you want to increase your chances to win you'll have to invite as many of your friends as possible, as for every successful referral you make you'll be rewarded with 10 more participations.

Viral Loops for Messenger pre-launch

Viral Loops for Messenger pre-launch

Why you need this.

You should as yourself; "what is the only thing that you spend every day, and it's never going to come back?"

TIME!

This is what Viral Loops for Messenger buys you.

Seriously, all you'll have to do is to have the concept of your referral giveaway in mind.

You'll be able to copy/paste all the custom bot fields needed. All you have to do is:

  • Use your token.
  • Change the number of participations for each new entry & successful referrals.
  • Insert some keywords that trigger possible automated flows (e.g. show the number of participations the user has).
  • Craft a compelling copy that will communicate the value of your giveaway!

That's it. Not joking!

So, don't waste any more of your precious time;

Get early access to Viral Loops for Messenger, and I'll see you soon!