All Posts in Referral Marketing

December 18, 2018 - No Comments!

You want to boost your Christmas sales. Read this.

It’s almost Christmas!

I had to write this article because everybody does the same; and God, I hate doing the same.

So why am I doing it?

Because I was being too selfish to actually understand that there are people out there looking for solutions.

So, not writing this article, would mean that I would be killing the Christmas spirit.

I don’t want to be that person.

Here’s how to boost your Christmas sales with Referral Marketing.

If you’re not familiar with Referral Marketing, you can learn literally anything about it on our blog.

More specifically, I propose to start from these:

Listen, I will make this as short as possible. You have a lot to do these days.

Here are the 2 most viable options (in terms of referral campaign’s type):

  1. You can build an ambassador program.
  2. You can do a giveaway.

I’m here to help you find the best option for your case.

Ambassador program.

What is an Ambassador program?

The concept is simple: You repeatedly reward people for bringing more people to buy from you.

I know it doesn’t sound so good, but it’s the blunt truth. ????

How could it work for you?

You can offer discounts or gifts, in exchange for referrals. The difference with a simple referral marketing campaign is that these rewards are tiered.

In other words, you give people goals to reach.

E.g.

Refer 1 friend= Get 10% discount for next purchase.

Refer 3 friends= Get 20% discount for next purchase.

Refer 5 friends= Get 40% discount for next purchase.

You also have the option to offer physical products as rewards, gift cards, discounts in monetary value, etc.

Does it work?

It worked for Unicorn Snot like a charm.

Even though they used an Ambassador Program for their pre-launch campaign, their end goal was to drive sales.

That’s why most of the rewards they offered were tightly connected with purchases, as you can see in the screenshot below:

boost your Christmas sales

Let’s see some numbers, shall we?

  • 48% of signups shared their referral link. (Referral-to-Participants).
  • 7 out of 10 signups came from referrals.
  • 3 people signed up for every 2 social shares.
  • CTR of 2.7% and a CPC of $0.10, on Facebook.
  • 46% of Twitter shares resulted in a referral.
  • 25% of Facebook shares resulted in a referral, with 3X more total shares than all the other channels.

What should you pay attention too?

Even though some clients and products are more difficult to promote than others, and starting with a high-demand product, there are 4 things you should keep your eyes on:

  • Pick your incentives carefully.
  • The rewards you offer can make or break your campaign.
  • Craft your copywriting carefully.
  • Your campaign’s K Factor.

Do you want to build an Ambassador program to boost your Holiday sales?

You can use our Milestone referral template to implement your idea, and turn it into a living mechanism.
The installation of this template is really simple, and you can read everything on how to do it in our documentation.

Now, if you are more into watching videos than reading, we also got your back.
I made a video about it, showing the process step by step:

Also, if your own a Shopify store, you can connect with Viral Loops for Shopify, and run an Ambassador Program.

Giveaways.

Everybody does it.

But, is it worth?

‘Depends’, I’ll say; If you’re selling furniture, the 20K contacts you got in exchange for an iPhone will not be of much use.

You have to give away something that is part of what you do.

How could it work for you?

Since you decide that you’re going to run a Giveaway, you have 2 options for the implementation:

  1. Run a Leaderboard Giveaway.
  2. Run a Tempting Giveaway.

What’s the difference between them?

The Leaderboard giveaway feels like a game. People who enter, start ranking on a leaderboard.

The more referrals they bring, the higher they climb in ranking. You can choose how many of the top referrers will be rewarded, and the kind of prize they’ll win (if you have more than one to give away).

boost your Christmas sales

The Tempting Giveaway, on the other hand, offers a simpler mechanism for your giveaway.

Your visitors will enter the contest, and by referring their friends they get more chances to actually win.

E.g.

You give visitors one participation for getting into the contest, and 3 more for every friend they refer.

boost your Christmas sales

Does it work?

You have to be creative. You have to think outside the box, and I know it sounds cliche as hell.

But Jet did it.

They made a leaderboard giveaway for their pre-launch campaign, but they didn’t offer simple gifts. Instead, they decided to reward the top referrers with company shares.

boost your Christmas sales

A guy spent $18K to win the contest; he won.

Do you understand the impact of something like that?

boost your Christmas sales

What should you pay attention too?

The rewards are what makes or breaks your giveaway but here are a few other points:

  • Your rewards should be closely related to your company or what you’re selling.
  • Be creative & think outside the box with your rewards.
  • Communicate clearly what people need to in order to win. Simple copywriting is the best copywriting.
  • Don’t be afraid to boost your campaign with ads. Giveaways are time-sensitive and you need that momentum.

A soon-to-be, available alternative.

You get inside a train. It’s half full and people are scattered trying to kill time in every corner. Now count how many stare at their smartphones’ screens.

We are constantly consuming information. We are also taking a lot of photos; but most importantly, we are texting.

A lot.

Question:

What do you check more often, your email or your messenger inbox?

Companies that develop Messenger bots, know the answer. There was a big hype around Messenger bots.

We like them. We use one.

Wouldn’t it be cool to run a giveaway through Messenger?

Let that sink in!

Basically, you don’t have to. Soon we will make it available for you to use.

You can subscribe for the pre-launch now!

You can run a tempting giveaway via Messenger. Ain’t that great?

Consider your subscription, and what you are going to see, as a small glimpse of what you can do with this Messenger Giveaway.

Before you go.

I know you want to boost your Christmas sales. I gave you some viable solutions.

It will be difficult and it can get frustrating, but work is just work. Christmas time is about friends and family.

How much are they worth?

August 31, 2018 - No Comments!

Drive a tsunami of traffic to your Shopify store

 

Most things in life are rather simple, but at the same time, they are not.

In the digital plain, if you want to drive sales to an ecommerce store you have to drive traffic. As long as you drive traffic, you’ll keep your sales coming.

A very simple, yet a very complicated solution.

Building traffic might be the most discussed topic in the history of marketing, and after giving you the ultimate list of Shopify apps, it was about time for me to give you my 2 cents on how you can drive a tremendous amount of traffic to your Shopify store.

Oh since I kinda hate paid advertising, I’ll make sure to speak about things you can do without spending your cash on ads.

Shall we begin?

Allow people to discover you.

Search engine optimization a.k.a. SEO is one of the cornerstones of modern marketing.

While a lot of people whine over the fact that a search engine’s algorithm is messing their business, I find the bluntness of such algorithms rather enticing.

Things are simple; if you’re not in the 1st page, almost no one will find you.

SEO is an ever-evolving science. Algorithms may change faster than Larry King changing spouses (8 marriages; really, Larry?), and they may consist of factors that may never have been official, but do you really want to be on the 2nd page?

I don’t think so.

I’m not trying by any means to teach you SEO in this article, but I’ll make sure to give you a headstart. If you’re interested in learning more about this art, you should definitely start reading the following blogs:

From what we know, SEO consists of 2 parts:

  1. On-site SEO
  2. Off-site SEO

On-site SEO

As its name suggests, this has to with optimizing elements embedded on your ecommerce store. That means your content and HTML source code, that search engines will crawl in order to rank you accordingly in their results.

These elements are:

  • Keyword-related.
  • Non-keyword-related.

Keyword-related elements on a Shopify store could be:

  • The product titles.
  • The product descriptions.
  • The alt-tags on the images.

seo for shopify stores seo for shopify stores

In a few words, after you conduct a keyword research and find the keywords you want to rank for, you have to optimize all the aforementioned elements (product titles, etc.) in order to for search engines to rank you higher.

Non-keyword-related elements are other other elements that contribute to the on-site SEO status of your ecommerce store.

These could be:

Off-site SEO

Off-site SEO has to do with everything that affects your store’s search engine performance, that’s outside of your website.

This aspect of SEO is mostly link-based, which means that is affected by how other website’s link to your ecommerce store.

Apart from the number of websites linking back to your store, there are other factors such as:

  • The “popularity” of the website linking back to you.
  • The relevancy of the website linking back to your store (if you run a clothing brand it’s better to get a link from a fashion website, than from a tech publisher).
  • How new the link is.
  • The page and domain authority of the linking site.
  • The anchor text used on the link.
  • The number of other links on the website.

But apart from link-based elements, there are other things that influence your store off-site SEO.

Blogging, vlogging, guest blogging, guest vlogging, social media marketing, influencer marketing; these are all great ways to improve your search ranking position.

Guest appearances are a very interesting way to leverage the existing audience of someone else to establish your business. My favorite example comes from the “Billy!” brand.

If you dig YouTube, you probably know Casey Neistat, and if you dig Casey then you probably know his wife, Candice Pool.

Well, Candice built a fashion brand with some friends. They don’t produce any content (not in the traditional digital marketing sense), but they have a very strong asset; Casey’s 10 million Youtube subscribers.

I think that this amount of exposure is more than enough to drive some traffic, don’t you think?

Basically, I will probably write a whole guide about content marketing for ecommerce businesses! Would you like me to?

Let me know in the comments ????

Tame the social media beast

Almost everybody owns a social media account (ouch, that sounded hyper-cliche).

There’s no reason to mention the fact that brands, and all businesses in general, have taken over this sphere.

Are those brands good at it?

Most of them, not. The main problem comes down to quality, consistency, aesthetic and the denial of the fact that people use each platform for an entirely different reason.

Even the demographics among the social platforms available are really different.

But this article is not about getting the right Instagram shot and caption; let’s assume that you know how to do it.

Since our focus is on ecommerce social media marketing- which means we need visually oriented platforms and the typical American uses three of the eight major platforms, we are going to see how you can use Pinterest and Instagram to drive traffic and hopefully a great number of sales.

We will not speak about using Facebook at all, because it kinda sucks 😛

I mean, Facebook is no longer used to discover products that much.

The best thing that Facebook has to offer to you right now, are groups about marketing your business. You’ll be able to get a tremendous amount of knowledge and meet some great people.

You know something? I will make a full article about how you can drive sales on your Shopify store from Facebook, but I’m not going to talk about it in this one.

Do we have a deal?

Instagram

Instagram is pure madness these days, don’t you think?

Everyone is looking for ways to grow their accounts, even if there is no particular motive to do so.

I get it; social validation might get you laid, or even bring some cash on the side by shamelessly advertising protein bars (sic). But this is just a temporary solution, and you’re a person of business.

I’m not here to explain the cultural impact of Instagram on our lives, but whatever that is we all know that Instagram can create sales.

Although the platform acts as a place to discover products, the way that people do so is kinda reverse to the way they do it in other platforms. Instagram is human-centered.

That means that users discover products that their favorite people on the platform present to their audience.

OK, OK; enough with the talking. You have an ecommerce store and you want to drive traffic from Instagram. How you do it?

  1. Set up your business account.
  2. Come up with the best bio description possible.
  3. Add a link back to your store.
  4. Create fantastic content.
  5. Grow the number of your followers.
  6. Get engagement.
  7. Drive traffic, get sales.

how to drive traffic from Instagram to shopify store

Simple, right? Yes; but no.

The best way to achieve the desired result is to work the steps in reverse.

You ultimately want to drive sales from your Instagram account. There are 2 ways to do so:

  1. Tag buyable products in your posts.
  2. Make people click the link on your profile.

In order to add the ability to add buyable products in your profile, you have to connect your account with your Shopify store. The following video shows you how to do it:

It’s actually very simple.

Now, in order to make people click the link on your profile, you have to get them to trust you. And to make that possible is to make your followers engage with your content, in order for you to engage with them.

This is very important when you’re just starting out: Both sides should be involved in the engagement.

In order to attract engagement, your content should be top-notch. You’ll need:

  • Great photos/images.
  • Captions that act as conversation starters.
  • A consistent-looking feed.

Design, framing, colors, and concept are crucial to how people will perceive you and your brand.

Yes, a lot of people don’t know Jack about those things; but if you ask a person that doesn’t have a clue, to compare a Lamborghini with a Fiat, I bet my right hand that they’ll say that the Lamborghini is a better car.

Also, try to be as consistent as possible. Decide how many times per week you’re going to post, and stick with it.

But what about attaining the Holy Grail of Instagram?

Followers. Every OG Instagrammer chases that.

Before I tell you how to get those precious followers, I have to let you know of a little secret:

The number of your followers means nothing if it’s not consisted of the right people; it’s just a vanity metric that ignorant companies look at, in order to throw some cash into someone with low ROI.

Let’s say you’re selling women DIY  jewelry. You have an Instagram account with 100K people. 90% of them are men of 40-60 yrs old.

Wouldn’t you have better chances to drive sales, if you had an account of 10K with 90% women between 18-24 yrs old?

Targeting is important.

Now let’s cut to the chase: Growing your account.

Hack #1: Grabbing some clout!

Every now and then Instagram changes the way they serve content to their users, resulting in different growth strategies to emerge all the time.

Instagram rewards organic discovery, and detests/ punishes bots (R.I.P. Instagress).

That’s the reason that the only growth tactic still working is shoutouts.

Getting a shoutout from a bigger account can bring you a good stream of new followers. That means that if you have the patience to make the research, you can find accounts that you’d like to get a shoutout from.

drive traffic from Instagram to shopify store

Imagine selling sneakers and getting a shoutout from this account

Remember that targeting is important. Don’t get blind from just the follower count of the account.

You might deploy a strategy in order to get a shoutout from a certain account, but you have to keep in mind that these pages are a business for someone. That means that most of these pages require only one thing: MONEY, baby!

If you have the right amount of cash, the right type of content, and 10-15 huge (and relevant) pages, you might be able to get even 100K followers in 48 hours (that doesn’t mean that these followers will stick around for a long time, but still.)

Check out this fella in the video giving a better explanation about how this works:

Hack #2: Becoming a local.

Targeting the right demographic is vital but, unless you are an international business, you have to target followers based on their location, as well.

As I said, Instagram detests automation bots; but what if you use a tool to help you segment Instagram users in order to find potential customers? Nothing, probably.

Content discovery on Instagrams happens through hashtags (duh!).

I’m not going to teach you how to research for your hashtags, mainly because we will need a dedicated article about that, but you have to make sure to find the hashtags that your potential clients use.

Make a list of those hashtags.

Now let’s do some magic.

Recently I was making a research about Instagram marketing for tattoo artists- my gf is a tattoo artist when I bumped into Combin.

“Another Instagram automation tool”, I thought.

But there’s an extremely useful feature in there; The tool allows you to search for hashtags in combination with location.

how to drive traffic from instagram to shopify store

That means that you’re able to find people who posted with a certain hashtag on a certain location. I don’t know about Combin’s automation features, but that kind of search is really powerful for finding prospects and engaging manually with them.

Hack #3: Building your own world.

Remember those huge accounts that I told you that you to find and pay in order to get shoutouts?

How about building your own?

I mean, not by yourself; but think about it.

You can find other people that might be benefited from that kind of account and share accountability about it with them.

Content production is not an issue here, as most of these pages curate content from other accounts. If you curate great and relevant content, growing an audience can be much easier.

Plus, giving shoutouts to the creators you’ll curate will result in them giving you a shoutout as well, on their Instagram stories- more organic reach for you.

Creating such an account gives you the opportunity to own a place to curate the content from your main account.

This is what Kemar_flashes does with his page, ignorant_tattoos:

how to drive traffic from instagram to shopify store

How awesome is that?

So, let’s recap. In order to drive traffic from Instagram to your Shopify store, you should:

  1. Tag buyable products on your posts.
  2. Create amazing content.
  3. Build an hyper-specific audience (both in demographic and location).
  4. Engage with your audience.
  5. Get shoutouts from bigger accounts.
  6. Join forces with other people to create accounts that will drive a stream of followers back to you.
  7. Have a link of your store in your accounts description (obviously).

Pinterest

My gf hates Pinterest; she can’t stand it.

On the other hand, I like it. For me, and 200 other million people, it is a great search engine to discover content or products.

200 million monthly active users are a LOT of people. I mean, this is a great place to get discovered. You can actually drive traffic back to your ecommerce store.

As I said, Pinterest is a search engine; and as in every search engine, the first results grab the most traffic. You should aim for #1 position.

The platform ranks content using its own algorithm.

Yes, keywords here are as important as in trying to rank for a regular web search engine. But instead of e.g. the traditional linking factors, Pinterest’s algorithm is triggered by saves, sends and comments.

But how in the world will someone be able to rank that high?

This is how the thing works:

  1. You post your pins targeting a keyword in the title & description. That gives you the chance to be discovered.
  2. People find your content and save it in their boards, leave comments, or send it to their friends.

In other words, keywords put you in the game and engagement puts you at the top.

You have to remember that Pinterest is a very visual-oriented platform. That means that if the visuals you use for your pins suck, it’s unlikely to receive engagement.

“OK, got it! Keywords and great visuals. Now what?”

Now you have to find the keywords you want to rank for and create your content.

Pro Tip: For Pinterest, it’s better to find your keywords first and craft the content afterwards, than the other way around. This platform uses it’s network effect, so when you try to sell your business in it, it’s better to craft your content based on how the platform “breaths”.

Recently I found out a great way to do keyword research for Pinterest. Are you ready?

  1. Open up your Pinterest account and in the search bar type the main keyword you want to rank for. Let’s go with ‘jewelry’ for the sake of the example.
  2. You will notice that right under the search bar, there will be suggestions about long tail keywords, relevant to your main keyword. For my main keyword, the long tail suggestions are jewelry making, jewelry DIY, jewelry photography, etc.
    how to drive traffic from pinterest to sopify
  3. Let’s say that you sell DIY jewelry in your Shopify store. That means that since that long tail keyword is a popular query for Pinterest users, you have an opening to create an article/video on how someone can create DIY jewelry. The best part is that you can sell your own creations via the article.
  4. Also, the moment you’ll type your keyword into the search bar, Pinterest is going to show you some autocomplete suggestions. Take these suggestions and note them down. These are all keywords for which you can create your original content.
    drive traffic from pinterest to shopify

By now, you probably have collected a nice amount of long-tail keywords that you’re going to use when creating your content. But Pinterest is not only about the title. There’s also the description section of your pins.

This is a “bonus life” for you. You have the opportunity to reinforce your pins with more relevant keywords. Here’s how to do it:

  1. Go to Pinterest’s Ads platform, and jump to the “Ad group details” step. This is a very powerful keyword research tool.
  2. Type in your main keyword.
  3. In the suggestions box, find and note down all the extra keywords that match your initial long-tail keywords (the ones that you noted down previously).
  4. BOOM! Now you have even more keywords that you can put into your pin’s description to ensure you’ll rank higher

That’s how it’s done. Remember that it always takes some time for content to rank (whether it’s on Google or Pinterest), so don’t get disappointed.

Keep in mind:

  • Great visuals.
  • Search-friendly keywords

BTW, you can also make your pin buyable (in a similar manner as in Instagram). If you want to set this up, you can follow the instructions from the following video:

The sweet taste of referrals.

I mean, C'mon!

You know how much we love referral marketing; after all, we’ve built a business around it.

During the last year, I’ve written numerous articles about this particular subject, and some of them were focusing on ecommerce.

For example, I have one on how to boost your ecommerce sales with referral marketing, a guest post about how to introduce a referral marketing program to your ecommerce customers, and a case study about how BAMF media made Unicorn Snot go viral using Viral Loops.

WOW, that was a link storm.

The thing is that these articles came out before a very important event; the release of our Shopify app.

If you want to build your referral marketing campaigns in your Shopify store using Viral Loops, you’ll find a step-by-step guide in the video below:

Now, enough with self-promotion.

How can you drive traffic to your Shopify store with referral marketing?

Well, the basic concept of referral marketing is to leverage an existing audience in order to get access to a new one.

Let’s break down what makes a great referral marketing campaign for an ecommerce store:

  1. A great incentive.
  2. A beautiful landing page.
  3. Amazing copywriting.

Joeywears' case is a great example:

how to drive traffic with referral marketing to your shopify store

I have to be honest; those things sound simpler than they actually are. But don’t be afraid;

As in every marketing attempt, persistence and being open to change are crucial.

You can run 2 types of referral marketing campaigns:

  1. For list building.
  2. To drive sales.

List building.

In other words, you can reward your users for bringing you email subscribers, by sharing your campaign.

The more people share about your campaign, the more traffic you’ll get to your campaign’s page. But is this enough?

No. You have to get people to browse your store.

That’s when nurturing campaigns come into play.

Grabbing their email address is just a way to get permission to talk to them about something they might be interested in. In other words, it’s a conversation starter.

Driving direct sales.

Using that method enable your users to get access to discounts on your store by prompting other people to buy from you.

Both sides can be rewarded for the action that they’ll take.

E.g.

If user A bring user B to buy, both User A and B may receive a 20% discount for their purchases.

If user A also brings user C, then user A may receive a 40% discount while user B & C both get 20% off.

I think you get the point.

The great thing is that by using the Viral Loops Story for Shopify, you can use both types of campaigns simultaneously.

So if user A invites user B to make a purchase, but user B subscribes to your newsletter instead of buying, they may still get a reward for doing so.

Email all the way.

A few lines above I mentioned nurturing leads.

Email, in comparison to a search engine, is an owned asset of yours. There are no ranking factors in this realm (if your emails end up in the junk folder, it’s another story).

Apart from that, there are plenty of uses for email campaigns:

  • You can inform people about new products or updates.
  • Sending exclusive content to help people to solve a problem (if you’re selling gardening products, you could create a gardening guide for beginners).
  • Asking for feedback.
  • Creating campaigns for seasonal offers.
  • Re-engaging old customers.
  • Saving abandoned carts.
  • Sending offers based on interest (Female clothing apparel sales when the user has shown interest in your ‘woman’ category).

You can also combine some of the options given above.

E.g. If you know that a specific user is a male, you can email them on the week of Valentine’s day with sales on female clothing apparel.

The bottom line is that email marketing has the ability to bring people back to your store, and this is the kind of traffic you need the most.

Returning customers are the cradle of a successful ecommerce store. Without a good retention rate, you will never truly grow.

I will say it once again; email all the way.

Get chatty.

Messenger bots became uber-popular during 2018.

We use ours, Puggybot, in order to deliver exclusive content to its subscribers and, occasionally, to promote a new feature release.

It works pretty well; within a few months, we’ve established a new distribution channel for us.

But do messenger bots work for ecommerce as well?

Are you kidding me? These things were made to drive sales and traffic.

Similar to the case of email marketing, Messenger bots offer a great opening for your store to retain customers or to complete abandoned purchases.

Let’s go through some of the things you can achieve by using Messenger bots with your Shopify store:

  • You can improve your Customer Support.
  • You can send personalized marketing campaigns.
  • You can recover abandoned carts.
  • You can allow direct checkouts.

In a few words, with Messenger bots, you can do whatever you did with email up until the now, but with a higher open rate and click-through rate.

Pure magic!

The only downside of chatbots is that you have to invest time to build your Messenger subscriber list from scratch.

Before you go.

In this article, I tried my best to cover as much area as possible on how to drive a great amount of traffic to your Shopify store.

That’s a huge topic. Actually, it’s so big that I could write another 5 articles to support my points.

If you made it this far in the article, I want to thank you! This is one big a** post.

Before I go, I want to ask you to leave a comment with the topic from the article that you think I should elaborate more on. It would mean a lot, and I’ll make sure to update the article as soon as I have the opportunity.

Oh, damn!

I almost forgot; feel free to share this post with your friends!

Keep being awesome.

 

August 14, 2018 - No Comments!

3 ways to introduce a Referral Program to your ecommerce customers

Referral programs.

Two words that every eCommerce business should know.

Why?

Because a referral program can help you stay ahead of the competition.

And it can help you get value without having to spend thousands of dollars in tactics that most of the times don’t work.

In this article, we are going to see why referral programs work along with 3 powerful tactics you can use to introduce a referral program to your eCommerce customers.

Ready?

Let’s dive right in!

 

Why does it work?

We all know that referral marketing works.

In fact, it performs better than any other marketing tactic or channel.

People are more likely to buy a product or service that is referred to them by a person they know.

It’s a universal human trait.

But, you are probably wondering why is this happening and when it started.

I will share with you one of the most popular examples.

It all started in the US of the 50’s, with the popular Tupperware parties.

Tupperware parties were hosted mostly by women, at that time, and were simple social gatherings where the host did a presentation of Tupperware’s products.

After the presentation, the guests - who were mostly neighbors and friends - were able to buy the products they liked.

And, most of the times, they did buy.

Keep in mind that everyone in the room knew that the host is going to get a commission out of the sales she is going to make.

But, still, everyone had to buy something.

The reason is simple.

It was referred by a person they knew, liked and trusted.

Almost 70 years later, referrals still work like a charm.

Now, consider it this way: Your eCommerce customers know people who like them and trust them.

And you want those people to know about your online store and your products.

You can’t do it with a party/gathering anymore; instead, you may use a referral program to drive referred sales.

Let’s look at 3 ways you can introduce a referral program to your ecommerce customers.

Do it With a Dedicated Landing Page

If you are following this blog for a while, then you probably know that in order to ask for a referral, you have to build trust first.

In other words, you can’t ask for a referral from a customer who wasn’t happy with the products they bought from you.

This means that you have to validate the idea that your customer is happy with your products first.

How?

Well, let’s see a really nice example coming from BAMF Media.

As you can see in the picture below, BAMF Media built a landing page for one of their eCommerce clients, Unicorn Snot.

Now, the landing page asked people to join a waitlist for an upcoming product.

As you may have guessed, the purpose of the landing page was for people to share their email.

If they did, then they received an email when the product would be available.

In this particular campaign, could Unicorn Snot ask for a referral right away?

The answer is no.

They didn’t know that a potential customer was ready to refer their campaign to their - let’s say - friends unless there was a connection between them and the company.

That connection happens the moment someone gives their Email.

When visitors gave their Email, they were redirected to the following Thank You page:

In this page, they were asked - and could - share this campaign with their friends.

As you may have guessed, many of the people who signed up shared one of the referral links with their friends.

In fact, 48% of them did.

So, it is evident by now that building a dedicated landing page is a great way to kickstart your referral program.

Be careful, though.

You have to be sure that people are likely to refer your products or upcoming products.

Thus, you always have to ask for a referral on the Thank You page or after you’ve validated that people are happy with your products.

Do it With an Email

The second way to introduce a referral program to your ecommerce customers is by email.

Most ecommerce businesses will tell you that email isn’t working anymore or that they haven’t managed to monetize their subscriber list yet.

This is happening because they are too sales-y.

They bombard their audience with promotions and offers and don’t add real value to their lives.

Just to be clear here, I am not saying that sending promotions and offers occasionally is wrong.

All I'm saying is that overdoing it will have a negative impact on your brand’s image and that your efforts won’t pay off.

Like with the landing page example, you shouldn’t introduce a referral program to email subscribers who are inactive or don’t bother opening your Emails.

What you have to do is establish some benchmarks.

You can do this by start monitoring the performance of your Email campaigns.

If you are using an Email marketing service provider like MailChimp, you can easily do that with their easy-to-use reporting system:

Monitoring the performance of your past campaigns will help you identify trends and realize what is normal and what is not.

Once you are absolutely sure about what is normal for your eCommerce business, you can make a segment of your subscribers and introduce your referral program.

For example, based on your past data, you might choose to introduce your referral program to people who opened and clicked the last 5 Emails you sent.

This way, you validate the idea that these people might want to see your referral program.

Or, you could segment your customers based on their Lifetime Value and introduce your referral program to those with the highest Lifetime Value.

Keep in mind that you have to offer something that will be tempting and that - at the same time - will feel easy to achieve.

Women shoes Shopify store ZOOSHOO, ask their Email subscribers refer a friend and get $10 for every order above $40 placed by their friends.

Imagine if for this exact campaign ZOOSHOO would say:

“Get $10 for every order above $400 placed by your friends.”

Would anyone bother sharing the link with their friends?

Probably no.

Thus, if you choose to run such a campaign, use metrics like your AOV (Average Order Value) to determine the right amount.

It is of paramount importance that is all referral campaigns, people always ask:

“What’s in it for me?”

So if you want to make it right, give them a reason to refer your products.

Do it With a Messenger Campaign

With 88% open rates and 56% click-through rates, Messenger is one of the most powerful marketing channels.

Ecommerce businesses are using it for several use cases:

  1. Automate conversations with their audience across touchpoints
  2. Send auto-replies to Facebook post comments
  3. Segment their Messenger audience and send highly-targeted campaigns
  4. Recover their abandoned shopping carts

Messenger is one of the most unexploited marketing channels up to date.

This is why it's so powerful.

And this is why you should use it to introduce your referral program to your ecommerce customers.

Like with the 2 aforementioned tactics, you should validate the idea that the people you are sending to, would want to see your message and refer your products to their friends.

Let me explain.

Building a Messenger audience is, of course, important.

Get this audience to open your Messenger campaigns and have them actively engage with your content is even more important.

Thus, you have to send your referral Messenger campaign (if we could call it this way!) only to people who are engaged Messenger subscribers.

This way, you increase the likelihood that these people will, in fact, refer your products.

For this reason, you can use Flashchat, which is the first conversational commerce platform for eCommerce businesses.

Through your Messenger Dashboard, you can segment your Messenger audience based on their behavior and send your referral campaign only to those who are highly engaged with your content.

Another thing to consider is your message.

Keep it short and simple.

Like with the email campaigns, you have to show people that what you are asking them to do, requires no effort and- of course, has actual value for them.

As you can see in the picture below, when someone sends you a message on Messenger, you can share that message directly with your friends and beloved ones.

All you have to ask your customers do is to click on the “Forward” button and ask them to share the message with the people they want.

And, who wouldn’t open a message on Messenger, especially when it comes by their friend or family?

This is the true power of Messenger and this is how you can use it for your referral program.

Cross Promote for Maximum Impact

Like with every other marketing tactic, you have to cross promote for maximum impact.

By the use of the 3 tactics we mentioned, you can introduce a referral program to your ecommerce customers for maximum engagement.

Keep in mind that you always have to give first, in order to ask for something in exchange.

Good luck!

 

July 17, 2018 - 1 comment.

How Referral Marketing will increase your ecommerce sales

When buying a new car, what’s the first thing you do? ????

If you’re like the vast majority of consumers, you talk to friends and family. ????‍????‍????‍????

Even if those close to you aren’t car experts, you’ll likely ask them which brands to buy and avoid.

Why?

Because you trust their opinions.

How do we know?

A recent study found that 82% of surveyed individuals said they consult friends and family before making a purchase.

82%!

That means more people seek out a referral than drink water daily. ????

As an e-Commerce retailer, this research should stop you in your tracks ???? and prompt you to evaluate your referral marketing strategy.

After all, missed referrals mean missed $$$. ????????????

Don’t have a referral marketing strategy?

Grab a cup of coffee (or better yet, a glass of H2O). You’re in for a great read packed with tips to get your customers talking and, more importantly, referring new customers.

Reduce Bounce, Increase Cha-Ching

An effective e-commerce referral marketing strategy gets people to your site and turns those visitors into buyers, and then into ambassadors.

When your customers’ nearest and dearest receive an email singing your company’s praises (and then those loved ones click through your site), web traffic increases.

And that referred traffic…

Research suggests that referred individuals are substantially more likely to make a purchase than those who happen upon your site. In fact, consumers are four times more likely to ???? buy something ???? when a friend recommends it.

If you’re not already using referral marketing for your ecommerce, ask yourself:

“Why am I not doing something I know would increase the likelihood of customer purchases by a whopping four times?”

Dangle that Carrot

With numerous independent studies supporting the positive impact referral marketing communications have on buying behavior, can we agree on the importance of encouraging your customers to refer your products and/or services?

Good. Then let’s discuss the “how” of your referral marketing plan.

One word—incentivise.

Some might argue that you simply create a wonderful product and customer experience and the word will get out naturally.

Frankly...that only gets you part of the way.

Even when they’ve had positive online experiences, only 58% of consumers are likely to talk about them online.

That’s where referral marketing comes in—a means to incentivize customers to blab about their amazing interactions with your business.

Just like a horse will do almost anything to get the carrot, customers are motivated by discounts, bonus gifts, VIP access or any number of perks that can come from simply delivering a complimentary tweet or referral email.

Powerful and well-planned referral marketing provides the carrot ????, or incentive, for happy-as-a-clam customers to shout their satisfaction from the mountain tops (or, at least, tweet it—’cause we all know mountain climbing is tough).

The key????️ is to implement an on-brand (dare I say, brilliant) referral marketing campaign. You can’t simply say, “Hey, tell your former college roommate about us, and we’ll give you $1 off your next purchase.”

Why not?

Consumers will make judgments about the quality of your referral marketing programme based heavily on what you’re offering as an incentive. And if the incentive is too meager, they’ll likely forego participating altogether.

Find Proof in the Payout

Along with Gilt, Airbnb, and Robinhood, the roster of businesses using referral marketing is overflowing with success stories.

Thanks to the inherent flexibility of referral marketing as a means of advertising, each company was able to prepare and implement a programme tailored to their products, their needs, and their customer base. Here are a few examples:

Paypal

Though now a household name, Elon Musk’s Paypal was once unknown. One secret to their growth? A strong referral marketing program that grew customer base from zero to 100,000 in just one month. ????

And what more appropriate way for a company named PAYpal to incentivize than with cold, hard cash?

Paypal’s programme of choice was simple. Sign up for Paypal, and you get $20. ????  Refer a friend who signs up; get another $20. ????  

All told, the programme cost the company $60 million.

The company today, however, is valued by experts at $49.6 billion dollars.???? ????

I guess Paypal’s risk has paid off.

Erin Condren

The drug of choice for consumers who’ve craved organization, ErinCondren.com, grew from obscurity to a $40 million valuation in 10 years.

Capitalising off the close-knit community of stationery lovers ✉️ and organic word-of-mouth has always been part of the Erin Condren growth model.

So adding a referral marketing program designed to amplify their social growth was a perfect and profitable fit.

ErinCondren.com customers take advantage of an ongoing referral program offering rewards to both the referrer and the referred. When a customer refers a friend, the friend receives a $10 discount offer.

If the friend makes a purchase, the referrer also receives a $10 voucher. Because users can refer as many friends as they want, devotees to the customized planners offered on the site can email their way to discounted and free products.

Amazon Prime

Everyone loves free, two-day shipping. ????

But not everyone loved the $79 price tag when the service launched in 2005.

Despite the fact that Amazon.com boasted approximately 200 million users in 2012 — 7 years after the launch of Prime — the company had secured only 25 million paid Prime users.

To get customers over the sticker shock of this annual membership cost and induce more people to give Prime a go, Amazon turned to referral marketing.

Following the fall 2014 launch of Prime’s referral program in which referrers earn credits to spend on Amazon.com, the Prime membership count lept.

It continued to climb, more than tripling to 90 million subscribers by September of 2017.

Reap Returns on Investments in Referral Marketing

Money invested in referral marketing provides a more significant return than investing the same amount of money in traditional advertising, suggests research.

According to a Boston Consulting Group study, consumers trusted word of mouth anywhere from two to 10 times as much as traditional advertising. ????

Make your customers' top-notch experiences work for you. Define your company's referral carrot, then dangle it proudly for your consumers to covet.

Next, you can try our e-Commerce template (inspired by Gilt), and if you're a Shopify user you can run a Milestone Referral campaign, similar to the one we run for our ambassador program.

Finally, sit back and watch as the referrals (and dollars) roll in.

Note: Puggy recently started spreading her knowledge on Referral Marketing, so ???? Push the "Send to Messenger" button below to grab her exclusive content ????

June 19, 2018 - No Comments!

From Visitor to Ambassador: The art of referral marketing

A few months ago we decided to give a try to Messenger chatbots. The plan was to craft an exclusive playbook for our subscribers and publish one chapter each week.

We named it “From Visitor to Ambassador: The art of Referral Marketing

It’s a playbook that includes all the means one can use to turn their website visitors into brand ambassadors for their product or service.

The topics we cover are:

???? What an Ambassador Referral Campaign is and how it works.

You might have heard how Harry’s gathered 100,000 emails in one week before they launched. They used an ambassador referral campaign to achieve it and we show exactly how you can do it as well.

???? How to turn your Visitors into Ambassadors

This is the value proposition of the playbook. You will get a deep understanding of what it takes to succeed, and how to remove all the obstacles in the way.

⚙️ Building Viral Landing Pages

Landing pages are all about conversion rates, and we have the best recipe to create pages that convert like crazy; exactly the stuff you need for your ambassador referral campaign.

???? Choosing the best rewards for your ambassadors.

It’s another thing to bribe people to talk about you, and a totally different thing to reward them for doing so. Inside the playbook, we are talking about how you can avoid falling into the trap of bribing people, and how you can choose rewards that express your real gratitude.

???? Boosting your campaign’s performance.

Just launching an ambassador referral campaign/ program doesn’t mean that there’s an autopilot. You might need to iterate in order to achieve pure greatness.

We see ourselves as iteration maniacs, and after reading this playbook you’ll become one too.

???? Technical growth hacks that can save the day.

We give you some clever ways to use apps out there in order to blow people's minds away. These are testing and proven to work, so we explain how to do it yourself in minutes.

Our Messenger bot worked pretty well and managed to gather a few thousands of subscribers very quickly. But this is not the reason I’m writing these lines.

As we started adding chapter after chapter, we soon realized that the content we created deserves something better than just existing in a document on the cloud.

So, we decided to make it an actual book.

The playbook is live on Product Hunt, and we used its “Upcoming” feature to gather as many people as possible, prior to the actual launch.

We also used the growth hack that Josh Fechter shared a few days ago: we uploaded a portion of our email list on the “Upcoming” for social proof—as we got more than 16,000 people are in the campaign ????

R U ready to Turn Visitors To Ambassadors?

We're really proud of the outcome. We could sell it, instead of giving it for free.

Download your free copy now! 

We ???? you!

[ninja_form id=9]

June 5, 2018 - 4 comments

Virality and the 4 Steps To Design It In Your Product

 

One of the most promising acquisition channels startups explore - or at least should explore - is virality.

But what does virality mean?

Virality: vʌɪˈralɪti/

noun
the tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral.

Due to the explosion of digital marketing, marketers around the globe started using a new technique that allowed them to implement virality to products or services. Viral Marketing got born.

Viral marketing is scalable. Even if you’re an early stage company, it can help you get high-quality customers with low acquisition costs.

The difficult part you need to figure out, however, is how you can make your customers become your marketers. How one user brings others in.

A lot of people believe that virality happens either by luck or magic. Others think that all you need is a crazy video.

But this is not the case. PPAP (Pen Pineapple Apple Pen) is not what you’re looking for, and won’t get your business too far.

Viral marketing should be the heart of your product.

Virality is a business design problem, not a marketing or engineering effort . — Andrew Chen

Virality Vs. Word Of Mouth

First things first. Virality is not Word Of Mouth. They are closely related and one reinforces the other. But they’re not the same.

Word Of Mouth (WoM) happens when people love so much a product that they can’t stop talking about it. 

There are several ways of making people talk about your business. From offering them a great product and experience to giving them awesome support or asking them to pay $100 for a cheesesteak.

A few weeks ago, Typeform faced a minor issue and two of our forms, including Build Viral Loops in Public did not gather two submissions. We didn’t realize it before they told us so. And they went beyond that. They refunded our subscription for the last month. Wow! ✌️

When they notified us about it (I didn’t even expect that), they also included the exact reason of the issue as stated by their CTO.

Email from Typeform

At that moment, I realized that these guys are truly honest. And their customer support is great.

I immediately forwarded this email to my colleagues mentioning how cool that was and that we should do the same in any similar situation. — online WoM

I keep mentioning this incident in workshops and seminars. — offline WoM

 I also write about it right now, too. — online WoM

Their immediate action of letting us know about the issue without even noticing it, as well as their transparency, made us love Typeform even more. Not just because it is a great product, but also because their team treated us so special.

Typeform, we ❤ you guys! ????

Virality, on the other hand, happens when people spread the word about a product or service in the context of using it. 

When I invite someone to talk over Skype, it doesn’t mean I love it. But if I don’t have someone on Skype, I won’t be able to use it at all.

When virality is inherent to a product, the existing users gain value out of taking an action which, in turn, exposes the underlying platform to new users.

So, how can you design your product for viral growth?

Let me show you how we designed and engineered it into our own product.

Understanding what type of viral marketing fits to our product

Viral Loops is an all-in-one viral and referral marketing platform helping startups, professional bloggers and eCommerce stores acquire more customers and increase their revenues through referral programs, giveaways, sweepstakes and prelaunch campaigns.

The first thing we did was to understand the type of virality that could help our product grow while taking into account that we’re a B2B SaaS platform and not Snapchat.

I really like the way Philip La puts it. He categorizes product virality in two main types:

Pull Product Virality (PPV): Product virality where existing users require people in their network to join to gain value out of a feature.

Think of Dropbox, Slack and Facebook. You need to have your friends or colleagues in there, else you just can’t use it.

Distribution Product Virality (DPV): Product virality where existing users spread awareness of a product to their network.

Instagram has leveraged DPV extremely well. The time people post their photos on Instagram, they also share them on Facebook because of social currency.

Josh Elman also explains the different types of virality in one of his latest articles, at Greylock Perspectives.

In our case, we chose to start with DPV, as a marketer or blogger can use our platform without needing to have others in the same network.

How to design your product for viral growth

From the very first time, we knew that virality would be one of our main traction channels. Not only because it is a great channel, but also because if we can’t make it work for our own company, how will our customers?

Our design process was based on the four questions Sangeet Paul Choudarymentions in his book “Platform Scale: How an emerging business model helps startups build large empires with minimum investment.

1. Why will the sender send units out of the platform?

This is about finding the right sender incentives.

Our customers use our product to run their campaigns. So, inevitably they want to spread the word about their campaigns as much as they can. This way, they also spread the word about us.

This behavior is similar to when someone creates a Kickstarter campaign. When (s)he promotes his campaign, (s)he also promotes Kickstarter because this is the platform the campaign runs on.

Developer Economics’ Campaign

2. What is the minimum transferable unit on the platform that can move on an external network?

At this point, we needed to come up with our spreadable unit.

We took advantage of the classic marketing tactic “Powered by.” This is used by a lot of platforms out there, including Intercom, Eventbrite, and many others.

Waiting List of Ellp’s Campaign

Our spreadable units are our widgets and emails. We chose the “with ❤ by Viral Loops.” So, we use this badge everywhere. This brings more eyeballs to Viral Loops.

It also made us change our roadmap and come up with more widgets that will help our customers acquire more participants for their campaigns while increasing the virality of our product.

For example, we built a public embeddable leaderboard so our customers can put it on their main website in order to show off their advocates and engage them more.

3. Where will the unit of the platform meet non-users?

And now our external network.

Our customers share their campaign through several distribution channels they use for their marketing activities. So, by sharing the campaign, they share Viral Loops, too.

Viral Loops’ Referral Dashboard

On top of that, the participants of the campaigns (the customers of our customers) invite their friends through the sharing options we offer, including Facebook, Messenger, Twitter, Email, and others.

4. Why will a non-user on an external network convert to a user on the platform?

For the last question, we needed to think of the recipient incentives.

This was a bit tricky for us, as we cannot control who participates in the campaigns of our customers. So, we decided to focus on two things that can affect it:

  • Build features so our customers can acquire more users and run very successful campaigns.
  • Provide a stellar experience for the participants of the campaign through our widgets and the whole campaign setup.

This way if one of our target customers participates in a campaign of our users (e.g. a marketer or startup founder) and the experience is unique, then he will be curious to see how this campaign is built. And then, our tiny “ with ❤ by Viral Loops” will lead him to us!

If you believe viral marketing could work for your business, this is the easiest way to design your viral loops and start experimenting. As with every marketing campaign, there are 5 must-watch metrics for your Viral Marketing Campaign:

  1. The Viral Coefficient (K-Factor).
  2. The Participant Conversion Rate.
  3. The Participant Share Rate.
  4. The Invitation Click Through Rate.
  5. The Invitation Conversion Rate.

Have you followed another process? I’d love to hear about it. ????

Note: Puggy recently started spreading her knowledge on Referral Marketing, so ???? Push the "Send to Messenger" button below to grab her exclusive content ????

 

May 8, 2018 - No Comments!

These 5 podcasts are teaching you the importance of referral marketing

Even though Podcasts are around since 2004, my first encounter with one that made me stick was The Tim Ferris Show.

From there I started consuming content in that medium more and more, as it doesn't need so much of my attention- I can even wash the dishes without taking my eyes from my hands. ????

If you pay any attention to how digital businesses shape their marketing efforts, you have probably realized that podcasting has a “renaissance” as more and more businesses invest time and money into it.

With podcasting content and talent, constantly improving it’s certain that podcasts are here to stay and possibly, you still have time to start one for your business.

But, why is podcasting so important for business? And why I’m writing a post about podcasting even though Viral Loops has nothing to do about it?

The reason podcasting is important.

There is a fanatic audience.

According to Edison Research, Podcast consumers are about 2% of all listeners. Before you say that this is a very small number, you should know that most podcast listeners spend almost 4 hours listening to content.

Plus, there are about 13 million podcast listeners worldwide. Do you still think that the number is small?

Distribution is expanding.

Almost everyone owns a smartphone. A large part of this population sticks their eyeballs on their screens from the moment they wake up, to the moment they go to sleep.

That being said, it’s only natural for big platforms like Android getting into play by offering their Podcasting app pre-installed (Apple already does this for some years).

That means that more and more people will get easier access to discovering new podcasts every day.

Did you know that 44% of all radio listening takes place in cars?

This is how has terrestrial radio remained relative despite it’s declining trend, and podcasts come as a modern counterpart to this old habit.

More and more vehicle come internet-enabled, and this will help provide easy access to streams.

Those two reasons alone, are enough for you to consider starting a podcast for your business.

Podcasting is a great (and more humanitarian) way to let people know about your ideas, educate, entertain and provoke them to start a dialogue.

If you decide to do it, the only advice I have for you is the same that I always give when it comes to creating content;

Be consistent, and iterate. ????

Why am I writing about podcasts?

Where there’s smoke, there’s also fire, right?

No, I’m not starting my own podcast (not yet). The reason behind this prolonged introduction to podcasts is simply to present to you, some that our own CEO- yes, Savvas, recently participated in.

Here they are:

Using Viral Marketing to grow your audience with Savvas Zortikis from Viral Loops.


Grow Like Dropbox: Data Inspired Viral Marketing.

How Viral Loops Replicated Amazon’s Growth Model w/ Savvas Zortikis.

Fireside chat series: Savvas Zortikis, CEO & co-founder of Viral Loops.

Savvas Zortikis: CEO of Viral Loops & Co-founder of Growthrocks II Growth Framework (Sean Ellis + Brian Balfour) II ViralLoop Growth II Part 1.

Before you go!

Don’t be a party pooper. Go on and listen to the podcasts and let Savvas know your thoughts and questions!

You can contact him either on Facebook or LinkedIn.

Until the next time, keep being awesome ????

Note: Puggy recently started spreading her knowledge on Referral Marketing, so ???? Push the "Send to Messenger" button below to grab her exclusive content ????

April 26, 2018 - No Comments!

How to get started with Viral Loops

Hey everyone! This is Savvas, CEO of Viral Loops ????

This is a starter's guide for Viral Loops. If you don't want to read the entire article, feel free to check the video we created for you: ???? 

Why we created Viral Loops and why you need referral marketing.

Word of mouth is responsible for up to 50% of all purchasing decisions.
According to research, it’s 10x more effective than traditional advertising.

That’s why we created Viral Loops—a referral-marketing platform that helps you capture new customers and grow your businesses.

Here’s the deal: Your success is the basis of our success.

That’s why we decided to focus on the things that can make or break a referral-marketing campaign and show you exactly, step-by-step, how to make it successful.

For starters, Viral Loops is a template-based platform, meaning that you can choose one of our templates inspired by successful referral campaigns, and customize it according to your needs.

After studying data from thousands of campaigns, we saw that one of the most significant key factors in getting the most from your referral campaigns is to choose the right template.

Currently, we offer multiple campaign templates.

From referral campaigns and ambassador programs inspired by companies like Dropbox and Harry’s - to prelaunch campaigns and giveaways inspired by Robinhood and Jet.

If you don’t know what the best template is for you, don’t worry! ???? When you’re ready to build your campaign, our app will guide you through all the possibilities - and you can select the right template in no time at all.

It’s easy and effective.

Caution: Before selecting your template, make sure it’s supported by your platform. The following diagram will make your life much easier.

Our Referral Templates

The Milestone Referral

Inspired by Harry’s and the Hustle

You might have heard how Harry’s gathered 100,000 emails in one week pre-launch:

They created a referral pre-launch program where a single referrer could invite up to 50 friends in order to unlock different prizes, as she refers more friends and reaches milestones.

This adds a gamification concept to the referral program that seems to work pretty well with millennials.

With this template the rewards could be anything that you already sell in case of an e-shop or any other kind of swags that have nothing to do with the service you provide like the Hustle did; or even just a title, such as official ambassador or superfan of your product/company.

The e-Commerce Referral

Inspired by Gilt

 

Designed with e-Commerce stores in mind, this template offers easy integration with leading e-commerce platforms, such as WooCommerce and Drupal Commerce.

You can see how it looks live. 

Invitee follows a referral link back to your store so that can get a coupon code for a discount towards their first purchase.

When they purchase, their referrer also gets a coupon for their next purchase. Simple as that!

Refer a Friend template

Inspired by Dropbox

We all know what Dropbox is doing with their referral program: When an invitee signs up, both the referrer and the invitee will get 500MB of free space in Dropbox.

You could now set a referral program that tracks sign ups and just pick a different reward.

Our giveaway templates:

We have created two types of campaigns for competitions:

  1. The Leaderboard Giveaway
  2. The Tempting Giveaway

The biggest difference between the two of them is that in The Leaderboard Giveaway the winners will be the ones who have brought the most successful referrals compared to the rest of the participants (so, this is a ranking), whereas on The Tempting Giveaway that is inspired by Mailchimp the winners will be picked up randomly, since this is a sweepstake.

Of course, the more successful referrals a participant has the more chances she has to be the winner, but in this template, one can be the winner even with just one entry.

Here's a live example of The Leaderboard Giveaway

For one of our biggest customers, Vision Mobile, who actually requested a user dashboard instead of the default pop-up option, we created a web page.

This comes with an extra cost and includes all the data that are part of the participant’s pop up in this template plus the images that a superfan/influencer could add to his page/blog in order to provide his personal URL created via Viral Loops.

Another example of The Tempting Giveaway could be found on our campaign Viral Loops/t-shirt, where the pop-up default option is used: https://viral-loops.com/t-shirt

Viral Loops recognizes if the visitor is also a participant of this campaign and shows the corresponding message.

Our pre-launch campaigns:

With these campaigns, we could help you find early adopters, that will become the first customers right after you launch and could help you a lot with their valuable feedback since day one!

You could either use the simplest concept of our Start-up Pre-launch template inspired by Robinhood, or request access to our Private Beta template, that is inspired by Monzo and provides you with a coupon system that you could use to gradually give access for your new online product to the participants.

The Wizard

Create and run efficient viral & referral campaigns in a few clicks.

As soon as you know what’s the right template for you, it’s time to build your campaign.

Step 1: Info

You will have to put details about the campaign and your platform like the name of your product, name of the campaign, URL and how many users you have (we’ll use this to calculate user growth).

Step 2: Rewards

This is probably the most important step of the wizard. Here you choose the reward that users will get when they refer friends.

The reward can be physical, digital or monetary. If it’s monetary you have to click this trigger. Below the reward section, we have the notifications, you can toggle them on or off and also edit them as you like.

Step 3: Widgets

Your users should have a referral dashboard like Dropbox has or like any product that uses a referral program. So here, we let you choose the widgets you want to show and also we let you customize them to match your brand. The most popular is the Sharing Widget.

Step 4: Installation

This step provides some technical info. If you’re familiar with that, then go ahead, but you could ping us anytime for help.

If you’re not into that, just hit the “Help me” button and we’ll be more than happy to help you install it. Remember the goal is to create the easier way to launch referral programs, we need your help with that.

When you’re finished with setting up your campaign, you can install it on your website using our code snippet (or handy tool or plugins) - or use our API for more complex implementations.

Another powerful feature we have is Viral Loops Pages.

This is something we created for companies which don’t have a website - or don’t have time to a build a new landing page to host their campaign.

Viral Loops Pages allows you to build a landing page directly into your campaign.

Once you’re done, click finish and you’re ready to go.

The Campaigns' Dashboard

If you can’t measure it, you can’t improve it.

This is the “My campaigns” section, here you’ll find important information about your active, draft, or expired campaigns. From here, you can go to your campaign’s dashboard or even edit it, if you want to change something.

In the dashboard, you could find analytics for your live campaign, such as successful referrals, shares and see the pending rewards to manually manage winners.

Regarding the installation, we give you the chance to try it even on your local server. This will help you test our widget without being live, ensuring that everything will look exactly how you want them to.

Conclusion

I guess that now, you know everything you need to know in order to start your campaign. As a team, we can only perceive our product being a success when our users get the amount of leads they deserve.

Make sure to pick a template that suits your needs and can work with your platform. I would propose to be super careful with your copywriting (it can have a huge impact on your campaign’s performance) and use creatives that will stick to the eye.

We are here to answer all of your questions ASAP, so don’t hesitate to ask.

Note: Puggy recently started spreading her knowledge on Referral Marketing, so ???? Push the "Send to Messenger" button below to grab her exclusive content ????

April 11, 2018 - No Comments!

The Importance Of Copywriting in Referral Marketing

You may have developed the most enticing program in referral marketing history.

You could literally plan to fly customers to the moon and back ????????‍???????? for referring friends.

Yet no out-of-this-world incentive makes any difference if your customers don’t understand how your program works.

The Importance Of Copywriting in Referral Marketing

As an eCommerce retailer, you don’t have the luxury of sitting down with customers over a cup of tea ☕ and offering a verbal explanation.

Instead, the only meaningful way to communicate the important deets of your program is through...drum roll, please...

Effective copywriting.

And producing effective copy is a three-fold endeavor. Your copy must clearly explain your program, effectively sell your program to customers and ultimately endear your customers to your brand.

Admittedly, that’s a lot to keep track of.

The Importance Of Copywriting in Referral Marketing

That’s why we’re here to help.

We want to share our top 3 copywriting quick tips.

1. Speak Their Language

There’s a time and place for high-brow content. But in most businesses, that place is not in the referral marketing campaign copy.

If you’re trying to connect with your customers (whether through the copy on your site or in your e-newsletters), stuffy, complicated language is not likely to be an effective tool.

Often, speaking too formally can leave customers feeling disconnected (at best) or alienated (at worst).

The Importance Of Copywriting in Referral Marketing

When introducing a referral program, customers must see you as a business that both values their patronage and wants to become partners. Appearing to be a lofty company that looks down upon their customers while swimming in a pool of money isn’t an approach that will get you too far.

The easiest way to avoid this perception is to speak simply, directly and colloquially in your copywriting.

Brand #Goals: Some companies — particularly those selling products that have traditionally been considered high-brow — argue that it’s difficult to maintain a professional appearance while writing copy that’s accessible.

The Importance Of Copywriting in Referral Marketing

New York Based grooming products company Harry’s boasts a traditionally formal clientele, but they have taken to speaking directly to their customer in simple, easy-to-understand speech. In fact, they are running within direction.

And we’re talking Usain-Bolt-level running.

The Importance Of Copywriting in Referral Marketing

All of the content on Harry’s website, as well as the content in their magazine, 5 o’clock (as in 5 o’clock shadow—get it? ????????????), speaks directly to their customers.

Their recently published five-year wrap-up, for example, begins “Phew, five years just flew by. Here, a look at our ups, downs, and side to sides...”

Now if that’s not customer-friendly speak, we are not sure what is.

2. Develop a Distinctive Voice

Do you remember the nap-inducing ????????, monotonous voice of the teacher from Peanuts?

The Importance Of Copywriting in Referral Marketing

Consider her an example of how not to speak to your customers.

Sending out copy that sounds like “wah, wah, wah, wah, wah, wah, wah” is not a good way to win friends and influence people.

Brand #Goals: When it comes to adopting a voice, MailChimp is making it happen.

Like, seriously. We’ve got a bit of a #BrandCrush going on.

The Importance Of Copywriting in Referral Marketing

Every bit of copy MailChimp puts out there into the universe sounds definitively MailChimp-y. ????????

It’s spunky.

It’s playful.

It’s thoughtful.

MailChimp’s voice is distinctive enough that when given three pieces of text, a regular MailChimp reader could likely pick the piece that belongs to MailChimp

Which sounds like a really weird party ???? game ????, but we’re down!

Producing work that sounds definitively you should always be your goal.

Quick Tip - Don’t know what your brand should sound like? Start by listening. Listen to what’s going on in your office and to your customers. Then decide how to use what you picked up to differentiate your brand from your competitors. Pick single words or even more complex phrases to adopt as branded lingo and use them in your copy. Now you sound like your brand!  

3. Avoid Passivity

How do you want customers to see your business?

Do you want them to perceive you as weak, passive, ineffectual?

The Importance Of Copywriting in Referral Marketing

Or do you want them to see you as active, vibrant and thriving?

The Importance Of Copywriting in Referral Marketing

If you’re going for the latter, you want to avoid passive voice.

Quick refresher: If the person doing the action isn’t the subject of the sentence, the sentence is passive.

"The taco was eaten by the dog." - Passive ????????

"The dog ate the taco." - Active ????????

For the sake of your referral marketing copywriting success, it’s time to dust off those cobwebby lower school English skills and finally put them to work for you.

When content is written (did you catch that that was passive? ????) in passive voice, it sounds stilted and is generally more difficult to for people to read.

Your content should be engaging.

Your content should be accessible.

Your content should be active.

Brand #Goals: Airbnb is a brand that’s synonymous with the word active.

Going places.

Doing things.

Experiencing life.

There’s not a passive bone in Airbnb’s body of copy.

The Airbnb blog is full of posts about people visiting new places, eating new foods and getting some serious breaks on accommodation rates.

By keeping it active, Airbnb not only makes their content more readable, they also encourage their readers to follow the leader and get out there and experience the world.

The Importance Of Copywriting in Referral Marketing

Take this sentence, for example:

“Get out on the water with an experienced captain and you’ll get a fresh vantage point on the sights—like Mt. Tibidabo and Montjuïc—and you might even spot a dolphin or a finback whale.”

Not only is this active “get a fresh vantage point”???? instead of “a fresh vantage point was gotten,”☹️ — it also even further amps up the active feel by making the subject of the sentence you.

And, IDK about you guys, but I want to go see a finback whale. Like, right now.

Copywriting + Referral Marketing: A Match Made in Heaven

Like peanut butter and jelly.

Tea and crumpets.

Beer and peanuts.

Copywriting and referral marketing are an inseparable duo.

The Importance Of Copywriting in Referral Marketing

By:

  1. Speaking customers’ language ✅
  2. Developing a distinctive voice ✅
  3. Avoiding passivity ✅

You can improve the effectiveness of your referral marketing efforts and grow your brand—easy as 1, 2, 3.

Until the next time,
Keep being awesome ????

Note: Puggy recently started spreading her knowledge on Referral Marketing, so ???? Push the "Send to Messenger" button below to grab her exclusive content ????

March 21, 2018 - No Comments!

4 Mistakes That Kill Your Referral Marketing Campaigns

They say to err is human.

4 Mistakes That Kill Your Referral Marketing Campaigns

No big deal if your error is missing a typo when editing your business cards and having to reprint them. ☎️????

Or ordering 20 boxes of paper when you meant to order 2. ????️????

But when you’re running an e-commerce startup or small business, some errors can have serious financial ramifications.

Ultimately, errors often mean lost profits.????

One common marketing technique that’s prone to errors is referral marketing.  

Don’t get me wrong—an effective (read: error-free) referral marketing program is a surefire way to gain customers and boost sales.

Customers are, after all, four times more likely to buy a product recommended by friends or family.  

But if you’re looking to secure some profitable referral buzz,  ???? do yourself a favor.

Take a look at the most common referral marketing mistakes we see and how you can successfully avoid potential pitfalls that could cost you both money, time and loss of potential sales — neither of which you likely have to spare.

Selecting Boring Incentives

To develop a successful referral program, you must tempt customers with rewards attractive enough to entice them to take the time to log on to social media and actually refer potential clients to your business.

And without spending a fortune. ????????????

One of the biggest referral marketing mistakes we see, is companies (from big businesses to fledgling e-commerce sites) trying to save a buck as they attempt to entice customers with lackluster incentives.

Let’s face it. You’re not going to gain many new prospects offering customers a logoed stress ball or free promotional pen. ???? ????

How much excitement do you think these bland offerings will elicit?

#SpoilerAlert. Not much.

 4 Mistakes That Kill Your Referral Marketing Campaigns

Do this instead: Give customers what they really want. And be willing to spend some money to do it.

4 Mistakes That Kill Your Referral Marketing Campaigns

Gilt did this masterfully, developing a comprehensive insider program to encourage referrals.

To appeal to their broad customer base, Gilt didn’t just go with one incentive but instead established a tiered system of rewards including everything from free merchandise to insider access to their best flash sales.

Complicating the #$&! Out of Your Program

You have only seconds to get the details of your referral program across to your visitors.

Some stats to consider:

The average webpage visit lasts less than a minute.

Readers spend between 15 and 20 seconds per individual email.

4 Mistakes That Kill Your Referral Marketing Campaigns

You don’t have much time to share the details of your program. Between 15 seconds and a minute. Take much longer, and you can almost guarantee a New-Yorker-style “fuggetaboutit” from customers.

The longer your explanation, the less likely your customers will understand and participate in your campaign. In addition, developing a program that’s too complex can also make it look like you’ve got to hide.

Fine print for days leads customers to wonder...am I being played?

4 Mistakes That Kill Your Referral Marketing Campaigns

And you’re certainly not going to get a customer referral from someone who’s suspicious of your intentions.

Do this instead: Keep. It. Simple.

E-commerce company, Robinhood, kept it simple – and won big-time – as they prepared to launch in 2017.

✅ Their pitch was clear and uncomplicated – $0 commission stock trading.

✅ Their process was streamlined – simply sign up with your email address.

✅ Their intentions were direct – customers only had one option – opt-in.

✅ Their follow-up email was automatic — ensuring customers felt the love. ????

By making it easy for customers to sign up and share their referrals, Robinhood got what they wanted – a bank of potential clients ready and eager to use their product upon launch.

Putting it on Autopilot

Your referral marketing strategy is not something that you can set and forget. ⏰

If you want your program to translate to sales, you need to review, revisit and revamp (if necessary) on a regular basis.

Failing to review your program is one of the biggest mistakes we see. It could mean that you’re tossing money out the window, continuing to fund a referral program that’s not doing much to bring people your way.

Which, basically, means you’re burning cash.

4 Mistakes That Kill Your Referral Marketing Campaigns

Do this instead: Before you launch your program, develop a follow-up plan for assessing its effectiveness.

One company that got that right is Airbnb.

They established six specific metrics to track the ongoing health of their program.

By setting success measures from the start, Airbnb kept all stakeholders in the loop and ensured everyone was rowing in the same direction. ????‍????????????‍

Pro Tip - Conducting ongoing assessments is decidedly easier if you use a robust referral marketing software to systematically track the health of your program and deliver up-to-date data to you when you need it. ????

Giving Up Too Soon

You want sales…

And you want them now.

So when you see that a program you launched two weeks ago isn’t bringing in the millions you hoped for, you feel compelled through throw in the towel.

4 Mistakes That Kill Your Referral Marketing Campaigns

The unfortunate truth of the matter is that results take time.  

It doesn’t matter if what marketing strategy you’re implementing. Whether you’re trying email marketing or starting a simple campaign to increase click-through rates, marketing programs need time to bake. Be consistent and tweak your program...but don’t give up.

Do this instead: In order to avoid falling victim to this common mistake, you need to undergo a complete paradigm shift.

4 Mistakes That Kill Your Referral Marketing Campaigns

Don’t think of your referral marketing efforts as a quick fix that will patch up the holes in your company. Instead, think of it as an ongoing system that will continually feed your company a healthy diet of new customers.

That’s what MailChimp did, fulling investing in this method of marketing and continually reinventing their referral program — with snazzy new incentives.

In the 17 years since MailChimp launched, referral marketing made a major difference.

If MailChimp had given up the first time someone wasn’t as enthusiastic about the prospect of winning a cat ???? hat ???? as they had hoped, none of this would have happened.

With time and effort, though, referral marketing can produce the growth you seek.

It happened for MailChimp.

It can happen for you.

TL;DR

Let's recap. If you want your referral marketing campaign to live up to its true potential, you MUST NOT:

  1. Select Boring Incentives.
  2. Make your referral marketing campaign complicated.
  3. Put your campaign in autopilot mode.
  4. Give up too soon!

The devil's in the details. As long as you pay attention to avoiding the aforementioned mistakes, you're- more or less, good to go!

For the rest (meaning, building and running your referral marketing campaign), you have our assistance????

Note: Puggy recently started spreading her knowledge on Referral Marketing, so ???? Push the "Send to Messenger" button below to grab her exclusive content ????