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April 26, 2018 - No Comments!

How to get started with Viral Loops

Hey everyone! This is Savvas, CEO of Viral Loops 🙂

This is a starter's guide for Viral Loops. If you don't want to read the entire article, feel free to check the video we created for you: 👇 

Why we created Viral Loops and why you need referral marketing.

Word of mouth is responsible for up to 50% of all purchasing decisions.
According to research, it’s 10x more effective than traditional advertising.

That’s why we created Viral Loops—a referral-marketing platform that helps you capture new customers and grow your businesses.

Here’s the deal: Your success is the basis of our success.

That’s why we decided to focus on the things that can make or break a referral-marketing campaign and show you exactly, step-by-step, how to make it successful.

For starters, Viral Loops is a template-based platform, meaning that you can choose one of our templates inspired by successful referral campaigns, and customize it according to your needs.

After studying data from thousands of campaigns, we saw that one of the most significant key factors in getting the most from your referral campaigns is to choose the right template.

Currently, we offer multiple campaign templates.

From referral campaigns and ambassador programs inspired by companies like Dropbox and Harry’s - to prelaunch campaigns and giveaways inspired by Robinhood and Jet.

If you don’t know what the best template is for you, don’t worry! 🙂 When you’re ready to build your campaign, our app will guide you through all the possibilities - and you can select the right template in no time at all.

It’s easy and effective.

Caution: Before selecting your template, make sure it’s supported by your platform. The following diagram will make your life much easier.

Our Referral Templates

The Milestone Referral

Inspired by Harry’s and the Hustle

You might have heard how Harry’s gathered 100,000 emails in one week pre-launch:

They created a referral pre-launch program where a single referrer could invite up to 50 friends in order to unlock different prizes, as she refers more friends and reaches milestones.

This adds a gamification concept to the referral program that seems to work pretty well with millennials.

With this template the rewards could be anything that you already sell in case of an e-shop or any other kind of swags that have nothing to do with the service you provide like the Hustle did; or even just a title, such as official ambassador or superfan of your product/company.

The e-Commerce Referral

Inspired by Gilt

 

Designed with e-Commerce stores in mind, this template offers easy integration with leading e-commerce platforms, such as WooCommerce and Drupal Commerce.

You can see how it looks live. 

Invitee follows a referral link back to your store so that can get a coupon code for a discount towards their first purchase.

When they purchase, their referrer also gets a coupon for their next purchase. Simple as that!

Refer a Friend template

Inspired by Dropbox

We all know what Dropbox is doing with their referral program: When an invitee signs up, both the referrer and the invitee will get 500MB of free space in Dropbox.

You could now set a referral program that tracks sign ups and just pick a different reward.

Our giveaway templates:

We have created two types of campaigns for competitions:

  1. The Leaderboard Giveaway
  2. The Tempting Giveaway

The biggest difference between the two of them is that in The Leaderboard Giveaway the winners will be the ones who have brought the most successful referrals compared to the rest of the participants (so, this is a ranking), whereas on The Tempting Giveaway that is inspired by Mailchimp the winners will be picked up randomly, since this is a sweepstake.

Of course, the more successful referrals a participant has the more chances she has to be the winner, but in this template, one can be the winner even with just one entry.

Here's a live example of The Leaderboard Giveaway

For one of our biggest customers, Vision Mobile, who actually requested a user dashboard instead of the default pop-up option, we created a web page.

This comes with an extra cost and includes all the data that are part of the participant’s pop up in this template plus the images that a superfan/influencer could add to his page/blog in order to provide his personal URL created via Viral Loops.

Another example of The Tempting Giveaway could be found on our campaign Viral Loops/t-shirt, where the pop-up default option is used: https://viral-loops.com/t-shirt

Viral Loops recognizes if the visitor is also a participant of this campaign and shows the corresponding message.

Our pre-launch campaigns:

With these campaigns, we could help you find early adopters, that will become the first customers right after you launch and could help you a lot with their valuable feedback since day one!

You could either use the simplest concept of our Start-up Pre-launch template inspired by Robinhood, or request access to our Private Beta template, that is inspired by Monzo and provides you with a coupon system that you could use to gradually give access for your new online product to the participants.

The Wizard

Create and run efficient viral & referral campaigns in a few clicks.

As soon as you know what’s the right template for you, it’s time to build your campaign.

Step 1: Info

You will have to put details about the campaign and your platform like the name of your product, name of the campaign, URL and how many users you have (we’ll use this to calculate user growth).

Step 2: Rewards

This is probably the most important step of the wizard. Here you choose the reward that users will get when they refer friends.

The reward can be physical, digital or monetary. If it’s monetary you have to click this trigger. Below the reward section, we have the notifications, you can toggle them on or off and also edit them as you like.

Step 3: Widgets

Your users should have a referral dashboard like Dropbox has or like any product that uses a referral program. So here, we let you choose the widgets you want to show and also we let you customize them to match your brand. The most popular is the Sharing Widget.

Step 4: Installation

This step provides some technical info. If you’re familiar with that, then go ahead, but you could ping us anytime for help. If you’re not into that, just hit the “Help me” button and we’ll be more

If you’re not into that, just hit the “Help me” button and we’ll be more than happy to help you install it. Remember the goal is to create the easier way to launch referral programs, we need your help with that.

When you’re finished with setting up your campaign, you can install it on your website using our code snippet (or handy tool or plugins) - or use our API for more complex implementations.

Another powerful feature we have is Viral Loops Pages.

This is something we created for companies which don’t have a website - or don’t have time to a build a new landing page to host their campaign.

Viral Loops Pages allows you to build a landing page directly into your campaign.

Once you’re done, click finish and you’re ready to go.

The Campaigns' Dashboard

If you can’t measure it, you can’t improve it.

This is the “My campaigns” section, here you’ll find important information about your active, draft, or expired campaigns. From here, you can go to your campaign’s dashboard or even edit it, if you want to change something.

In the dashboard, you could find analytics for your live campaign, such as successful referrals, shares and see the pending rewards to manually manage winners.

Regarding the installation, we give you the chance to try it even on your local server. This will help you test our widget without being live, ensuring that everything will look exactly how you want them to.

Conclusion

I guess that now, you know everything you need to know in order to start your campaign. As a team, we can only perceive our product being a success when our users get the amount of leads they deserve.

Make sure to pick a template that suits your needs and can work with your platform. I would propose to be super careful with your copywriting (it can have a huge impact on your campaign’s performance) and use creatives that will stick to the eye.

We are here to answer all of your questions ASAP, so don’t hesitate to ask.

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

March 12, 2018 - No Comments!

Why We Built Viral Loops Pages & How To Use Them

If there’s one thing I’ve learned as a marketer, it’s that you have to move fast.

Trying to build a landing page without having some serious coding skills can become a nightmare (if you’re like me), and you can end up spending a week on something that you really shouldn’t, instead of focusing on what matters the most:

Running the experiment.

Since we started Viral Loops, our goal was to remove all the obstacles and allow our users to focus on the core value of our product; Which is to make referral marketing easy for everyone.

That’s why we integrated inside Viral Loops a robust solution to build landing pages for your campaigns in a quick and easy manner; Viral Loops Pages

How Viral Loops Pages Work

In order to build your campaign’s landing page with Viral Loops Pages, you have to login to your account and choose to create a new campaign.

Note:

In case you don’t see the same screen as the one in the image above, it’s because you’re not using Viral Loops for the first time -BTW, thank you for that!

In order to see it, all you have to do is to press the “Let Us Guide You” button on the Template Selection screen.

After you select the type of campaign you want to create, you’ll be requested to choose your rewarding system and asked whether you have a website for your campaign, or not.

In the latter, make sure to choose that you DON’T have a website.

Right after that, you’ll be redirected to our Campaign Wizard where you have to fill all the important info for your campaign.

At the “Info step”, you have to check the checkbox that states that you don’t have your own website.

From there, you can proceed with the designing the elements of your campaign like:

  • Designing your widgets.
  • Setting an expiration date for your campaign.
  • Managing your integrations
  • Setting your booster campaigns
  • Etc.

You can start creating your referral campaign landing page, in the “Installation” step of the wizard, and you can do so by selecting “I’ll use Viral Loops Pages”.

You’ll be redirected to the page where you can view your campaign’s URL. In order to open the page editor, you have to click on the “Edit the Campaign Page” button.



This will get you to the Page builder, where you can edit your page:

  • Sections.
  • Meta Tags.
  • Social Media.
  • Typography.
  • Page Integrations.

Sections

From here you can change parameters like your page’s header, footer, and the main body.

You can customize the colors and images appearing in all the different sections of your page, respectively.

For example, you can change (or completely remove) your main body background image, add an image with your referral rewards, edit your CTA button, or change the Headline and the subtitle.

Meta Tags

Ranking your campaign in search engines is really important. That’s why we added the ability to add your meta description for your page.

In addition, we offer the option to upload your custom Open Graph image and title. Note that the image uploaded here is the one that will appear when someone shares your campaign to a social media platform like Facebook.

Social Media

I don’t really have to mention the importance of having your social media account connected with all your digital properties.

From this menu on Viral Loops pages, you can add all your social media accounts. For now, we offer the option to add your Facebook, Twitter, Instagram and Youtube channel, just above your footer.

Typography

As a team, we are result driven and design oriented. Typography is a huge aspect of good design and that’s the reason we made sure that when you build your landing page with Viral Loops pages, you’ll be able to choose among 4 simple (yet beautiful) fonts for your Headlines and subtitles.

You are also free to edit the font size and color for every typography element on your page.

Page Integrations

Here you have to be cautious: This section of the page builder is not the same as your campaign’s integrations.

From here you can add your Universal Google Analytics ID in order to track your campaign’s page, and also add your Facebook Pixel ID so you can retarget your visitors (or target their friends) on Facebook

TL;DR

If you don’t have time reading the article -or you’re just the visual type, we prepared a video that shows how to use Viral Loops Pages step-by-step.

In a few words, Viral Loops Pages is a solution built by our team in order to provide a quick solution to those of you that want to run a referral marketing campaign and don’t want to get their hands dirty with development.

You can customize all the core elements of your landing page, and get your campaign up and running in just a few clicks.

In case you have questions about how Viral Loops Pages works, let’s discuss it in the comment section below.

Until the next time,

Keep being awesome 😎

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

February 23, 2018 - No Comments!

Become a Viral Loops Ambassador

It’s official fam! 🔥

Viral Loops’ Ambassador program is alive and kicking.

After spending a ton of time to find the proper rewards, it’s finally live and you can finally start referring your friends to get all the amazing stuff we prepared for you. 😎

How it works

The process is very simple and similar to Product Hunt’s Ambassador Program (also built with Viral Loops).

All you have to do is to sign up for a new account and start referring your friends.

If you are already a Viral Loops customer, you can start referring your friends by going to “Invite” on the top menu of your account, after signing in.

So, from the moment you’re signed up for Viral Loops, you are assigned to a unique (like you) referral link, which you can share via email, social media, or by writing it down to a piece of paper and passing it to a friend (no school like the old school).

The more friends that sign up for Viral Loops using your unique link, the closer you come to reaching one of our milestones, thus grabbing a reward. 😍

Note: When you reach a milestone we immediately ship your reward and get to keep all your referrals! That way you can just continue to the next milestone.

Our Rewards


When the team sat down to talk about the rewards of our Ambassador Program, we knew exactly what kind of rewards we DIDN’T want to give.

And what we didn’t want to give was t-shirts that no one would like to wear out of their home.

That’s the reason we decided to find someone amazing to create custom designs for all the swag we provide to our ambassadors. 🤩

He goes by the name “Couple Of Doom” and you can check his work on Behance & Instagram.

Let’s take a look at our rewards:

Become an official Viral Loops Ambassador & grab the Ambassador Referral Campaign playbook -- 1 Referral

Grab x3 Puggybot Stickers -- 5 Referrals

Rock our awesome Puggybot Tshirt & get 20% lifetime discount on Viral Loops -- 15 Referrals

Flex our 3-Pair Puggybot Socks -- 25 Referrals

Get 1 Year of Viral Loops for FREE -- 50 Referrals

Are you still here?

Really?

If you want to become a Viral Loops' ambassador and start rocking the amazing swag we prepared for you, all you have to do is to sign up now for our ambassador program.

In case that you have any burning questions, I'll be happy to answer everything in the comment section below!

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

February 9, 2018 - No Comments!

How to choose the right Viral Loops template for your campaign.

I know that you fell in love with Viral Loops the moment you laid your eyes on it. I know that you are attracted by its features and the possibilities it offers.

But is there a way to make sure that you’ll pick the template that fits to your needs?

Yes, there is!


The are 3 main factors that you should take under consideration when you want to choose the suitable Viral Loops for your campaign:

  1. The platform you’re using.
  2. The type of campaign you want to run.
  3. Your campaign’s flow (i.g. How you want people to participate and how you want to reward them)

Supported Templates/ Platform and the next best thing.

The options you have when it comes to our templates, depending on the platform that you’re using to run your business (WordPress, Shopify, etc.).

In the diagram below, you can see the type of templates we support on each of the most popular platforms.

Note that even if you want to pick a template that is not supported for the platform you use, there’s a solution called ‘Viral Loops Pages’, which you can use to build a fully customizable landing page for your campaign.

It’s really easy, and you can truly create a page in minutes.

Campaign Types

If your goal is to increase and track conversions on your website (purchases, demo bookings, events etc), and your platform supports it, you may choose the eCommerce Referral template. If your website is custom-made, you’re all in for the Altruistic Referral Template.

In case you want to create a pre-launch campaign for your product/service, then our Prelaunch template is the right fit for you.

You possibly want to turn your users into fanatic ambassadors (like The Hustle did), so the Milestone Template includes anything you might need to do so.

Now, if you’re aiming to increase your brand’s awareness, or just populate a huge database of leads for your marketing campaigns, you can choose among the Milestone, Leaderboard, Sweepstake, or  Refer a Friend template.

How about Rewards?

The way you choose to reward your participants is something that might make, or break your campaign. You have 5 options:

  1. Reward participants for every friend they refer - The Refer a Friend Template.
  2. Reward participants when they reach certain milestones - The Milestone Referral Template.
  3. Reward the top referrers of your campaign - The Leaderboard Template.
  4. Give participants more chances to win for every successful referral they make - The Sweepstake Template.
  5. Reward participants when their referrals make a purchase - The eCommerce, or Altruistic Referral Template.

Before you go.

It’s time to recap. There are 3 main factors to take under consideration when you want to choose the right Viral Loops template for your campaign:

  1. The platform you’re using.
  2. The type of campaign you want to run.
  3. Your campaign’s flow (i.g. How you want people to participate and how you want to reward them).

In case you have any additional questions or just want us to guide you step by step, you can contact our stellar customer support team anytime.

Until the next time, keep being awesome!

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

 

January 31, 2018 - No Comments!

Viral Loops joins forces with WeWork

Our partnerships game just got stronger! 💪

Starting today, Viral Loops is available through the WeWork store!

For those unaware, WeWork is the largest global network of workspaces with more than 150K members in more than 18 countries.

What they do is really simple; they transform buildings into dynamic environments for creativity, focus, and connection, where companies and people grow together.

WeWork Sony Center Commons Berlin, Germany 

WeWork’s members have access to an exclusive store that gives them the opportunity to take advantage of over 250 benefits and discounts from the company’s partners.

Since Viral Loops joined the party along with giants like Salesforce, Lyft, Upwork, Zendesk, Xero, Slack, Amazon Web Services, Office 365 and Expensify, he had to come up with a very special offer for the occasion.

From now on, all members of WeWork can get:

  • 25% off for a lifetime on monthly plans.
  • 30% off for a lifetime on 6-month plans.

More news and partnerships are coming soon! 💪🏼

If you liked what you’ve just read, just share the 💜 to help us keep it up 🙂

We’d love to get your feedback, so feel free to leave a response below.

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

 

January 29, 2018 - No Comments!

Introducing Puggybot: Our New Referral Marketing Expert

You have probably seen Puggy by now.

Beige fur, black nose, seductive eyes; Yup, that’s her👇👇👇

Puggy is with the Viral Loops team since the very beginning. She knows all of our secrets and during the past years, she has learned everything about Referral marketing, virality & word of mouth.

A few days ago, during one of her walks, something marvelous happened.

Puggy came across the Referral Helmet. It almost felt like the helmet chose her.

From the moment that Puggy wore the referral helmet, she instantly became a referral marketing expert.

She started working day and night to bring together the best content about referral marketing and deliver it straight to your Messenger inbox.

If you want to make this pup bark out of excitement, you better subscribe to her Messenger.

She’s a good girl; she only delivers the best content about Referral Marketing.

 

January 25, 2018 - No Comments!

Viral Loops joins forces with Growth Hacking University

2018 is still young and it will be full of surprises.

Even from Q1 we are going to push our limits having one true north:

.Our customers’ success.

I’m not talking about successful referral marketing campaigns; we’re going for the whole package. Even though we can’t really do anything for your product or service, what we can do is to help you maximize your marketing efforts across all your digital properties.

That’s why made- and proudly announce, our partnership with Growth Hacking University, the online educational platform for true marketing hustlers.

The 1st course named “The Ultimate Introduction To Growth Hacking” is out, and if you are already a Viral Loops customer you can either get it for FREE or with 40% discount (depending on the plan you’re on).

If you are a Viral Loops customer (arigato for that!) you can grab your free/discounted course directly from the ‘Training’ section, inside our app.

We know that most marketing courses are not really reliable, but Growth Hacking University is a direct offspring of Growthrocks & Viral Loops, meaning that you’ll receive the maximum value, and support, possible.

So if you want to learn how to attain a sophisticated approach on growth, and in the same time get all the knowledge needed to systemize your way of thinking about it, this course is the perfect fit for you.

Be cautious; amazing & exclusive content Inside.

We truly believe that by making such great partnerships, Viral Loops will help more startups and small companies acquire more customers and users effectively.

As I wrote in the beginning, our goal is our customers to be successful, so we won’t stop here. 😎

More news and partnerships are coming soon! 💪🏼

If you liked what you’ve just read, just share 💜 to help us keep it up 🙂

We’d love to get your feedback, so feel free to leave a response below.

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

January 23, 2018 - No Comments!

Viral Loops Product Update: What’s New From January

Hey there, friends! 🖖

This is our first product update in 2018!

Time to know what happened in Viral Loops during the last couple of months. 😁

We’ re announcing new features, major upgrades and also minor bug fixes and UI improvements.

So, here's what's new:

💳 Support for 6-month plans

Referral Marketing is a long game. 🏎️

That’s why we decided to give the opportunity to our customers to run their campaigns for extended periods while paying 20% less than they would have paid if they used one of our monthly plans.

So, let us know what you think of our new prices.

👩‍🎓 Growth Hacking University partnership

Would you like to learn more about referral marketing? Or are you looking for some inspiration?

One chapter from Growth Hacking University is now available for you in your Viral Loops account.

Υou can access the rest of the course FOR FREE if you’re a Plus/Power plan user (or at 40% off, if you’re in trial or on the Startup/Growing plans).

⌨️ Custom CSS

You asked for it and we delivered.

We eavesdropped your public conversations about our widgets, and we now know how important it is for you to completely customize your Viral Loops widgets and get them to match your branding.

From now on, you can add custom CSS on each widget and change its look and feel.

You can find this option when editing each widget inside our wizard:


For now, you can change the widgets for each of the following templates:

- Refer a Friend
- The Milestone Referral
- Online to Offline
- The e-Commerce Referral

📱 Easily share referral link on every device

By the time you’re reading these lines, copying your unique link is easy, regardless the device, or platform, your participants use.

Let the participants flow. 😎

💌 Fixed issue with font weight and style in campaign emails

Some users reported that bold or italic text couldn’t be applied to their campaign emails. We identified & fixed the issue so you can now go ahead and format your email the way you want to.

More customization options coming soon! 😉

🔧 Better CSV export for big campaigns

For campaigns with tens of thousands of participants, the CSV export is optimized in a way that our system can support super viral campaigns! 😱

📤 Test emails “From” address

Last October we allowed you to use your own custom outbound email address for the campaign emails.

Test emails sent from your campaigns, however, were sent from hello@viral-loops.com.

This is fixed it, so now your test emails can also be sent from your own custom outbound email address.

 

Dimitris, our Product Lead, is explaining all the new Product Updates here 👇

That's all from us. 💪

Good times ahead!
Savvas & the rest of the Viral Loops Team 😎

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

November 15, 2017 - No Comments!

Viral Loops Product Update: What’s New From October

Hey everyone, 👋

Yes, this is what you think it is. 😉

It's important to know what's going on with Viral Loops and give us your feedback.

So, like we did in the past, we will announce, once or twice a month, new features, major improvements and also minor bug fixes and UI improvements.

So, here's what's new for this month:

😱 Viral Loops Pages

What’s this?

A ready-made landing page that hosts your Viral Loops campaign that you can use if you cannot edit your website (or if you don’t have one!).

What else can it do?

You can test your campaign and see how it works and how the widgets look, before touching anything on your website.

How do I use it?

Just go to the Installation step of the Campaign Wizard and customise your Viral Loops Page. If, at any moment, you want to install the campaign on your website, just follow the instructions for your platform. The Viral Loops Page works in parallel and won’t affect your installation.

But I want it to be in my domain!

No problem, you can use your own domain for the Viral Loops Page.

⚙️ Branding options & white label settings

You can now select how you want the Viral Loops link (with <3 from Viral Loops) to appear on your campaign widgets and emails.

Furthermore, if the user is on the Power plan they can enable the white label option (no VL attribution).

💌  New email templates

We completely redesigned the email templates that you can use for your campaign.

Our main goal was to make it super lean and good looking. ❤️

Here's how it looks in one of our customers 👇

You Want More? ⭐️

1.You can now change your password.

Go to your settings from the drop-down menu on the top right corner of the screen and click Change” on the Password field under Account Info”. 

2. Add your own outbound email address

The emails sent from your Viral Loops campaigns are normally sent from hello@viral-loops.com. However, you might want to use your own own email domain to send these messages and now you can!

Learn more here 👉 intercom.help/viral-loops/faq/set-up-a-custom-outbound-email-address-for-your-campaign-emails

3. Many more bug fixes and improvements.

That's all from us. 💪

Good times ahead!
Savvas & the rest of the Viral Loops Team 😎

June 13, 2017 - No Comments!

Product Update: A list of awesome new stuff you shouldn’t miss

Hi everyone, wave

It's been a while since our previous update.

From now on, we'll be sending you a monthly summary of what happened.

We need to be more transparent to you.

... and guess what?!

This month, we rolled out a ton of new features you'll love. 🤗

New Features & Improvements

✅ Integration with Slack

Integrate your campaign with Slack to get notifications and real-time campaign updates right in your team’s Slack.

viral Loops slack
✅ Sharing with Facebook Messenger

We added one more sharing option for your participants to use. This is to share their unique link by sending a direct message to their friends on Facebook.

referral-messenger

✅ Facebook sharing image

The Facebook Open Graph image tag determine how Facebook “sees” your website. Set it up from your campaign's wizard.

Og image viral loops
✅ Introducing smart behaviours for the e-Commerce referral template

The e-Commerce widget now has some smart behaviours in order to engage your customers.

You will be able to automatically trigger The Viral Loops e-Commerce widget in these situations:

  • In the checkout page of your e-Commerce store
  • In the thank-you page after the purchase has been completed
  • Once a day
  • Manual triggers

✅ Explore Viral Loops

Get actionable tips and marketing advice for your campaign in your campaign dashboard.That's all for May! 💜

explore vl

That's all for May! 💜Good times ahead!

Good times ahead!
Savvas & the rest of the Viral Loops Team 💪