Do you need a paid advertising strategy to promote your giveaway?
Viral Loops is a marketing-oriented company. I like to believe that our marketing team is steadily becoming a world-class force in the field.
Marketing is a competitive sport, and the players (a.k.a. marketers) do whatever it takes to win. That includes subtle lies, as well.
One of the biggest misconceptions spread by- mostly millennial, marketers is that you barely need any paid advertising to promote your work.
I, personally, have spread that kind of, partial, lie in the past.
The truth is that if you want to make money, you have to be able to invest money.
That being said, it’s only natural that you have to spend some money to promote your giveaway. In this article, we laid down a step-by-step guide on how to set up your Facebook and Instagram ads.
It’s a tedious task sometimes, so why not take some weight from your shoulders?
Before we get into the meat & potatoes of our Facebook ads structure and implementation for our giveaways, I would, first of all, like to discuss which are the main advantages that one receives when choosing to run a monetized giveaway for his business/brand.
- Besides that, when people who are already taking part in your giveaway are inviting their friends, their friends will see your giveaway/brand as something trust-worthy, since a personal connection of theirs has asked them to join the giveaway and will eventually start following your brand’s activities daily.
- 4K leads in only five days with the use of one single messenger giveaway using Viral Loops. You can check out one of our recent case studies, on how a small e-commerce business generated
- Moreover, after the giveaway is over, you now own a valuable asset for your brand/business.Can you guess which one is that?You guessed it right! The messenger and email lists you’ve collected from the giveaway. You can now start blasting, emailing, communicating, and collecting feedback regarding the new products/services you are willing to release shortly and adjust them to be more appealing for your perfect customers.By implementing such actions, your following and active messenger subscribers, are going to fully appreciate the fact that you are building a solid communication bridge between them and your brand and as a result, your brand loyalty will then skyrocket!
Whatever you read further down the article, applies to both regular giveaways or giveaways via Facebook Messenger.
No matter how you choose to run your giveaway, you’ll need a Facebook post to boost it to your target audience.
Here’s how you can set it up:
I suggest you follow the same path, but it’s totally up to you regarding your personal convenience preferences.
- If you’ve chosen to also add the Instagram feeds placement, you also have to select the Instagram page that has already been linked with your Facebook business account and that you’re going to use to also run the ads from on Instagram platform
Before you go.
Now you know how to set up the Facebook and Instagram ads for boosting your giveaway.
Pay attention to your targeting and your ad sets, and you’re good to go.
What would you do to boost your giveaways? Let me know in the comment section below.