From Visitor to Ambassador: The art of referral marketing

A few months ago we decided to give a try to Messenger chatbots. The plan was to craft an exclusive playbook for our subscribers and publish one chapter each week.

We named it “From Visitor to Ambassador: The art of Referral Marketing”

It’s a playbook that includes all the means one can use to turn their website visitors into brand ambassadors for their product or service.

The topics we cover are:

What an Ambassador Referral Campaign is and how it works.

You might have heard how Harry’s gathered 100,000 emails in one week before they launched. They used an ambassador referral marketing campaign to achieve it and we show exactly how you can do it as well.

How to turn your Visitors into Ambassadors

This is the value proposition of the playbook. You will get a deep understanding of what it takes to succeed, and how to remove all the obstacles in the way.

Building Viral Landing Pages

Landing pages are all about conversion rates, and we have the best recipe to create pages that convert like crazy; exactly the stuff you need for your ambassador referral marketing campaign.

Choosing the best rewards for your ambassadors.

It’s another thing to bribe people to talk about you, and a totally different thing to reward them for doing so. Inside the playbook, we are talking about how you can avoid falling into the trap of bribing people, and how you can choose rewards that express your real gratitude.

Boosting your campaign’s performance.

Just launching an ambassador referral marketing campaign/ program doesn’t mean that there’s an autopilot. You might need to iterate in order to achieve pure greatness.

We see ourselves as iteration maniacs, and after reading this playbook you’ll become one too.

Technical growth hacks that can save the day.

We give you some clever ways to use apps out there in order to blow people’s minds away. These are testing and proven to work, so we explain how to do it yourself in minutes.

Our Messenger bot worked pretty well and managed to gather a few thousands of subscribers very quickly. But this is not the reason I’m writing these lines.

As we started adding chapter after chapter, we soon realized that the content we created deserves something better than just existing in a document on the cloud.

So, we decided to make it an actual book.

The playbook is live on Product Hunt, and we used its “Upcoming” feature to gather as many people as possible, prior to the actual launch.

We also used the growth hack that Josh Fechter shared a few days ago: we uploaded a portion of our email list on the “Upcoming” for social proof—as we got more than 16,000 people are in the campaign.

R U ready to Turn Visitors To Ambassadors?

We’re really proud of the outcome. We could sell it, instead of giving it for free.