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Viral Loops Insider
  • Referral Marketing
  • Prelaunch
  • Newsletter Growth
  • Case Study
  • News & Updates
  • e-books
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Prelaunch

17 posts

viral loops

Get your product ready for success before it goes public with our easy-to-follow pre-launch marketing strategies and product launch plans.

Our guides help you build excitement through early-bird referral programs, email updates, social media posts, early reviews, and partnerships with influencers.

Whether you’re getting ready to launch an app, software service, physical product, or business service, we have tips that work.

Learn how to create a smart product launch strategy, map out when to do what with a product launch timeline, and use pre-release marketing activities that grow your audience, gather useful feedback, and set up your product for a great first day.

Browse our resources to build a pre-launch marketing plan that creates momentum and makes your product release memorable and successful.

Common Questions About Pre-Launch Marketing

When should I start my pre-launch marketing plan?

For most products, begin at least 3-6 months before launch. Bigger products might need more time.

How do I know if my pre-launch marketing strategies are working?

Track email sign-ups, social media engagement, website traffic, and press mentions to measure your progress.

Do I need a big budget for pre-launch marketing?

No! The best pre-launch marketing strategies cost little or nothing, so focus on building relationships and creating valuable content.

What’s the biggest pre-launch mistake to avoid?

Not having a clear way to capture interested people’s contact information. Always include easy sign-up options.


Ready to start planning your product launch? Explore our resources below or contact us for personalized guidance.

And when you’re ready to take action, sign up to Viral Loops to start your prelaunch marketing programs.


Prelaunch Marketing Articles

RReferral Marketing
What is Customer Acquisition & Why It's Important (& Calculator)
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What is Customer Acquisition & Why It’s Important (& Calculator)

Customers are the bread and butter of any business – without them, you don’t have revenue! As a…
RReferral Marketing
Prelaunch Campaigns for Fintech Startups: Why they matter
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Prelaunch Campaigns for Fintech Startups: Why they matter

‘Fintech’ is a term I hear more and more these days. Ever since the early days of internet…
GGeneral
 Lead Generation guide
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Lead Generation: The only guide you need **UPDATED MONTHLY**

Can you sell a product when no one is interested in it? Can anyone be interested in a…
VViral Loops Case Study
Yac case study
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Yac’s prelaunch campaign could change the way we work remotely – Case Study

I always find that the most challenging thing about a new venture is to find the courage to…
RReferral Marketing
Why & how to build a referral program for your web app.
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Why & how to build a referral program for your web app.

Referral marketing works excellent for lead generation;, especially during the prelaunch period. One can use referral marketing to…
RReferral Marketing
Build a prealaunch campaign on a Wordpress site
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How to set up a prelaunch campaign on a WordPress site

After one thousand and one blog posts about referral marketing here in Viral Loops, we believe we have…
GGeneral
product prelaunch viralloops
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A product prelaunch is much more than getting early adopters.

In the past, we’ve written numerous articles about product prelaunch campaigns. We’ve shown how Robinhood’s prelaunch campaign gained…
RReferral Marketing
viralloops-crowdfunding-prelaunch
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How to run a prelaunch for your crowdfunding campaign

Did you know that less than a third of crowdfunding campaigns reach their goal? Although 33.33333% success rate…

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