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Get your product ready for success before it goes public with our easy-to-follow pre-launch marketing strategies and product launch plans.
Our guides help you build excitement through early-bird referral programs, email updates, social media posts, early reviews, and partnerships with influencers.
Whether you’re getting ready to launch an app, software service, physical product, or business service, we have tips that work.
Learn how to create a smart product launch strategy, map out when to do what with a product launch timeline, and use pre-release marketing activities that grow your audience, gather useful feedback, and set up your product for a great first day.
Browse our resources to build a pre-launch marketing plan that creates momentum and makes your product release memorable and successful.
When should I start my pre-launch marketing plan?
For most products, begin at least 3-6 months before launch. Bigger products might need more time.
How do I know if my pre-launch marketing strategies are working?
Track email sign-ups, social media engagement, website traffic, and press mentions to measure your progress.
Do I need a big budget for pre-launch marketing?
No! The best pre-launch marketing strategies cost little or nothing, so focus on building relationships and creating valuable content.
What’s the biggest pre-launch mistake to avoid?
Not having a clear way to capture interested people’s contact information. Always include easy sign-up options.
Ready to start planning your product launch? Explore our resources below or contact us for personalized guidance.
And when you’re ready to take action, sign up to Viral Loops to start your prelaunch marketing programs.