why referral marketing works

Why referral marketing works (in numbers)

Viral Loops started as a hunch. We knew that referral marketing works.

Through the years we’ve seen it in action. We didn’t need numbers and statistics; we had our customers.

But there came a time when we suddenly had to show proof to our newly acquired leads and respecting our customers’ data, we couldn’t just give it to everybody just to prove a point.

We had to rely on research made by institutions and organizations. So, we started gathering data.

Every now and then, I used these numbers to support my arguments on various articles, but one of our colleagues noticed that we don’t have them gathered in one place- which beats the whole purpose of gathering them in the first place.

I mean, someone wants solid proof that referral marketing works and we can’t be like: “Here’s proof, fam”.

So this is what this article is all about; it’s an attempt to convince even the biggest skeptics, a place where numbers replace doubt.

Here’s why referral marketing works, in numbers.

Consumer Data.

Referral Marketing facts.


Before you go.

Although I think that the research presented above is enough to convince anyone about the power of referral marketing and word of mouth, I will make sure to update regularly.

The platforms may change, but customer behavior seems to remain the same throughout the years, giving a “wink” to those you are utilizing referral marketing.

  1. Hi man nice post, actually I like your theme. it’s simple and fast. but I am wondering why you are not using AdSense even you write awesome content?

    1. Hey there!

      We don’t use AdSense because we want to keep the experience clean for our readers. We use our content as a way for people to discover our company, rather that a revenue stream 🙂

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