{"id":5957,"date":"2020-12-10T19:00:49","date_gmt":"2020-12-10T17:00:49","guid":{"rendered":"https:\/\/viral-loops.com\/blog\/?page_id=5957"},"modified":"2025-09-25T18:25:02","modified_gmt":"2025-09-25T16:25:02","slug":"newsletter-referral-guide","status":"publish","type":"page","link":"https:\/\/viral-loops.com\/blog\/newsletter-referral-guide\/","title":{"rendered":"Newsletter Referral Programs: An Actionable Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5957\" class=\"elementor elementor-5957\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33632258 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"33632258\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5183cfbe\" data-id=\"5183cfbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e51ef28 elementor-widget elementor-widget-image\" data-id=\"1e51ef28\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/viral-loops.com\/blog\/?utm_source=newsletter_pillar_page&#038;utm_medium=inside_vl_logo&#038;utm_campaign=newsletter_template\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"66\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/03\/vl-logo-blog.png\" class=\"attachment-full size-full wp-image-6291\" alt=\"vl-logo-blog\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4adb2dbb elementor-widget elementor-widget-heading\" data-id=\"4adb2dbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Newsletter Referral Programs:\nAn Actionable Guide\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459627bb elementor-widget elementor-widget-text-editor\" data-id=\"459627bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Learn how to build, run, and improve your newsletter referral program.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a967f41 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"1a967f41\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#prologue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">START READING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38c46fe0\" data-id=\"38c46fe0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a125e7f elementor-widget elementor-widget-text-editor\" data-id=\"4a125e7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Social media and search engine algorithms are drowning the voices of millions of creators, writers, and journalists.<\/span><\/p><p><span style=\"color: #000000;\">As a result, these people turned back to good ol&#8217; email to grow and keep in touch with their audience.<\/span><\/p><p><span style=\"color: #000000;\">Email newsletters are booming, and every day more and more creators ride the wave.<\/span><\/p><p><span style=\"color: #000000;\">In this guide, you&#8217;ll learn how to grow an engaged email list with a newsletter referral program.<\/span><\/p><p><span style=\"color: #000000;\">Enjoy!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1db124ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1db124ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-16b30b5d\" data-id=\"16b30b5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2374dd4a elementor-widget elementor-widget-shortcode\" data-id=\"2374dd4a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/viral-loops75201.activehosted.com\/f\/embed.php?id=122\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-568db740\" data-id=\"568db740\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b0fcabf elementor-widget elementor-widget-menu-anchor\" data-id=\"6b0fcabf\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"prologue\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-517b75bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"517b75bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53138837\" data-id=\"53138837\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38c0d77e elementor-widget elementor-widget-text-editor\" data-id=\"38c0d77e\" data-element_type=\"widget\" data-settings=\"{&quot;sticky_offset&quot;:23,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #000000;\">Chapters<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a71b89 selector elementor-widget elementor-widget-text-editor\" data-id=\"24a71b89\" data-element_type=\"widget\" data-settings=\"{&quot;sticky_offset&quot;:97,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline; color: #000000;\"><em><a style=\"color: #000000; text-decoration: underline;\" href=\"#prologue\">Prologue<\/a><\/em><\/span><\/p><p><a href=\"#history\"><span style=\"color: #000000;\"><em><span style=\"text-decoration: underline;\">The histo<\/span><\/em><em><span style=\"text-decoration: underline;\">ry of newsletters<\/span><\/em><\/span><\/a><\/p><p><span style=\"color: #000000;\"><em><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"#whybuildnewsletterreferral\">Why build a newsletter referral<\/a><\/span><\/em><\/span><\/p><p><span style=\"color: #000000;\"><em><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"#casestudies\">Examples of newsletter referral programs<\/a><\/span><\/em><\/span><\/p><p><span style=\"color: #000000;\"><em><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"#howtobuildnewsletterreferralprogram\">How to build a newsletter referral program<\/a><\/span><\/em><\/span><\/p><p><span style=\"color: #000000;\"><em><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"#rewards\">Choosing rewards<\/a><\/span><\/em><\/span><\/p><p><span style=\"text-decoration: underline; color: #000000;\"><em><a style=\"color: #000000; text-decoration: underline;\" href=\"#metrics\">Newsletter referral program metrics<\/a><\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-66c95179\" data-id=\"66c95179\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f1e9b9c elementor-widget elementor-widget-image\" data-id=\"3f1e9b9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/nrmg-heroimg-1-1024x438.jpg\" class=\"attachment-large size-large wp-image-6005\" alt=\"Newsletter Referral Programs: An actionable guide\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/nrmg-heroimg-1-1024x438.jpg 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/nrmg-heroimg-1-300x128.jpg 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/nrmg-heroimg-1-768x329.jpg 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/nrmg-heroimg-1-380x163.jpg 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/nrmg-heroimg-1-800x343.jpg 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/nrmg-heroimg-1-1160x497.jpg 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/nrmg-heroimg-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e8a656 elementor-widget elementor-widget-heading\" data-id=\"13e8a656\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prologue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eff709 elementor-widget elementor-widget-text-editor\" data-id=\"4eff709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Creators, Writers, Journalists; what do they all have in common?<\/span><\/p><p><span style=\"color: #000000;\"><strong>The fear of not being heard<\/strong>.<\/span><\/p><p><span style=\"color: #000000;\">Writing something worth reading takes years of practice. You also have to put up with the pain of looking at an empty screen, unable to write. <\/span><\/p><p><span style=\"color: #000000;\">Don\u2019t even get me started about <strong>what happens after publishing<\/strong>&#8211; the anxiety of having to top yourself, the thought that this was your best work to date.<\/span><\/p><p><span style=\"color: #000000;\">And as these weren\u2019t enough, you also have to face <strong>social media and search engine algorithms<\/strong>.<\/span><\/p><p><span style=\"color: #000000;\">Obeying the needs of a bot has come to be one of the biggest nightmares for people producing any content for online use, as <strong>most of the time, it doesn&#8217;t get in front of their audience<\/strong>.<\/span><\/p><p><span style=\"color: #000000;\">As a result, potential readers never click on your article. They don\u2019t \u2018Like\u2019 (sic) or engage in any way with your post, a post that could potentially improve their lives.<\/span><\/p><p><span style=\"color: #000000;\">And there you are, back at the rat race again.<\/span><\/p><p><span style=\"color: #000000;\">That\u2019s a bleak intro, but <strong>there\u2019s hope<\/strong>; because content consumers are also tired of being bombarded with headlines. They know that understanding a topic takes more than a keyword optimized article. They are looking for authority, a mentor.<\/span><\/p><p><span style=\"color: #000000;\">That allows us <strong>an opportunity to overcome algorithms<\/strong> and land right in front of our fans.<\/span><\/p><p><span style=\"color: #000000;\">For businesses, long gone are the days when every marketer out there was screaming \u201ccontent marketing.\u201d <\/span><\/p><p><span style=\"color: #000000;\">Almost every type of business is on board- from eCommerce to startups. There\u2019s even <span style=\"color: #666699;\"><strong><span style=\"text-decoration: underline;\"><a style=\"color: #666699; text-decoration: underline;\" href=\"https:\/\/maried.substack.com\/p\/newsletters-the-market-is-booming\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #000000; text-decoration: underline;\">the up and coming Newsletter business<\/span><\/a><\/span><\/strong><\/span> (more on that later).<\/span><\/p><p><span style=\"color: #000000;\">This brings me to this article&#8217;s main point\/guide\/whatever keyword Google wants me to put here.<\/span><\/p><p><span style=\"color: #000000;\">At\u00a0<\/span><a href=\"https:\/\/viral-loops.com\/\" target=\"_blank\" rel=\"noopener\"><b>Viral Loops<\/b><\/a><span style=\"color: #000000;\">, we\u2019ve been using our content to get more eyeballs from day zero. It\u2019s not only a way for us to get clients but also an integral part of our brand.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Over the years, we\u2019ve tried numerous distribution methods for our content, but <strong>our #1 source of traffic has always been our email newsletters<\/strong>. <\/span><\/p><p><span style=\"color: #000000;\">I guess it\u2019s been the same for numerous other companies because the more we talked to our clients, the more it became apparent that an email list is crucial for your brand to overcome algorithms and be heard.<\/span><\/p><p><span style=\"color: #000000;\">That\u2019s why<strong> we built a product that will not only help you to maintain your relationship with your readers but also build your newsletter list faster<\/strong>:<\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\"><strong>The Newsletter Referral<\/strong><\/span><\/span><\/a>.<\/span><\/p><p><span style=\"color: #000000;\">This product is a tool that will help you build a newsletter referral program; YES, <strong>a referral program that lives inside your email newsletter<\/strong>.<\/span><\/p><p><span style=\"color: #000000;\">Throughout this guide, I\u2019ll share all the knowledge that we gathered about referral programs and help you build your own newsletter referral campaign.<\/span><\/p><p><span style=\"color: #000000;\">The end goal is for you to have a clear understanding of how you can get new subscribers for your list and get new customers with the combined power of word of mouth and email.<\/span><\/p><p><span style=\"color: #000000;\">\u00a0Enjoy!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74ea783 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74ea783\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76319c9d\" data-id=\"76319c9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d08499f\" data-id=\"7d08499f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a36efd4 elementor-widget elementor-widget-image\" data-id=\"4a36efd4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&#038;utm_medium=inline_form&#038;utm_campaign=referral_newsletter\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"495\" height=\"330\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2.jpg\" class=\"attachment-full size-full wp-image-6077\" alt=\"\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2.jpg 495w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2-300x200.jpg 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2-380x253.jpg 380w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3986ecb elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3986ecb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2eac8835\" data-id=\"2eac8835\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-52b8a199\" data-id=\"52b8a199\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-339695d4 elementor-widget elementor-widget-image\" data-id=\"339695d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&#038;utm_medium=inline_form&#038;utm_campaign=referral_newsletter\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"330\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1.jpg\" class=\"attachment-full size-full wp-image-6078\" alt=\"\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1.jpg 1200w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-300x83.jpg 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-768x211.jpg 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-1024x282.jpg 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-380x105.jpg 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-800x220.jpg 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-1160x319.jpg 1160w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cc8a783 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cc8a783\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4ca68bcf\" data-id=\"4ca68bcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-43bd802b\" data-id=\"43bd802b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7de3ba5 elementor-widget elementor-widget-menu-anchor\" data-id=\"7de3ba5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"history\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd226b2 elementor-widget elementor-widget-heading\" data-id=\"6dd226b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Newsletters: Past, Present &amp; Future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-244581c elementor-widget elementor-widget-text-editor\" data-id=\"244581c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Before we embark on this journey, we have to define what we\u2019re talking about.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551ea415 elementor-widget elementor-widget-text-editor\" data-id=\"551ea415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>What is an email newsletter?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44547d3e elementor-widget elementor-widget-text-editor\" data-id=\"44547d3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">An email newsletter is <strong>an email sent by companies\/brands to a subscriber list<\/strong> compiled by existing customers or business leads that gave consent to receive marketing material from said company\/brand. Email newsletters traditionally are <strong>used for promoting new deals, but in recent years they became a distribution channel for tutorials, guides, articles, announcements, etc<\/strong>.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">But what we often find nowadays in our inbox is just a modern version of something that started long before high-speed internet connections.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9bde9 elementor-widget elementor-widget-image\" data-id=\"6f9bde9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/6-2.png\" class=\"attachment-large size-large wp-image-6075\" alt=\"\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/6-2.png 1000w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/6-2-300x150.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/6-2-768x384.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/6-2-380x190.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/6-2-800x400.png 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29781941 elementor-widget elementor-widget-heading\" data-id=\"29781941\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The birth of the newsletter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-388ea024 elementor-widget elementor-widget-text-editor\" data-id=\"388ea024\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><strong>Around 1440<\/strong>, a goldsmith named <\/span><strong><a style=\"color: #000000;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Johannes_Gutenberg\" target=\"_blank\" rel=\"noopener\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><u>Johannes Gutenberg<\/u><\/span><\/a><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> invented the printing press. Although the first printed book in history is the Diamond Sutra, dated 868 A.D., our friend Jo really nailed it.<\/span><\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">From the moment the printing press became available, it only <strong>took about 300 years for the first newsletter to make its appearance<\/strong>, with 1704<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lsquo\">\u2018The<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> Boston News-Letter.\u2019 More and more publications like that emerged and turned into what we know today as newspapers.<\/span><\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">I guess that printed media became quite a sensation because, in 1734, an O.G. content marketer named Benjamin Franklin<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(yeah,<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> the guy on the 100dollar bill) published the<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lsquo\">\u2018Poor<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> Richard\u2019s Almanack,\u2019 an attempt to promote his printing business.<\/span><\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Soon, the Edison Electric Lighting Company jumped into the game, followed by Johnson &amp; Johnson, and finally Michelin with their<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lsquo\">\u2018Michelin<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> Guide.\u2019<\/span><\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Printed newsletters kept going strong for about 250 years- that\u2019s when email came into play.&nbsp;<\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Actually, my first personal experience with a newsletter came in a printed format. One of Europe&#8217;s biggest heavy metal record labels- Nuclear Blast, sent a printed newsletter catalog every six months. I can\u2019t even think about how many hours I\u2019ve spent going through these catalogs.&nbsp;<\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Funny story: One of my best friends<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(and<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> the guy behind the design of&nbsp;<\/span><\/span><a href=\"https:\/\/viral-loops.com\/\" target=\"_blank\" rel=\"noopener\"><b>Viral Loops<\/b><\/a><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">) introduced me to this newsletter.<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc51c9d elementor-widget elementor-widget-heading\" data-id=\"4fc51c9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enter the email newsletter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7361f607 elementor-widget elementor-widget-text-editor\" data-id=\"7361f607\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Where were we? Yes, email newsletters.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><strong>In 1996 Hotmail introduced free email<\/strong> for everyone<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(btw,<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> isn\u2019t strange that the first free email provider became viral with a referral program, and now you\u2019re reading about email referrals? ), and the game changed completely.<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Marketers saw an opportunity, and <strong>companies of various sizes started sending emails to prospects<\/strong>. A few years later, email was established as a profitable marketing channel, but people became able to measure their campaigns\u2019 performance using email marketing platforms such as\u00a0<strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.aweber.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.aweber.com\/&amp;source=gmail&amp;ust=1618321272892000&amp;usg=AFQjCNHkzUJauJ1KQBSo1NvTrn7jbKzKHw\">AWeber<\/a><\/span><\/strong>.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">But every rose has a thorn. Email became saturated, and <strong>by 2005 about 50% of emails sent were believed to spam<\/strong>.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5de10 elementor-widget elementor-widget-heading\" data-id=\"4e5de10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email marketing changed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e780b37 elementor-widget elementor-widget-text-editor\" data-id=\"e780b37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">With the introduction of social media, <strong>our content consumption habits changed drastically<\/strong>, leading many people to speculate that email marketing is dead. But that\u2019s far from the truth.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Yes, inboxes are being spammed, Open Rates and Clicks have decreased. But did you know that <strong>99% of email users check their email every day<\/strong>?<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7ff50 elementor-widget elementor-widget-image\" data-id=\"ed7ff50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/1-2.png\" class=\"attachment-large size-large wp-image-6068\" alt=\"99% of email users check their email every day\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/1-2.png 1000w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/1-2-300x150.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/1-2-768x384.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/1-2-380x190.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/1-2-800x400.png 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c7c03 elementor-widget elementor-widget-text-editor\" data-id=\"47c7c03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Or that 58% of users check their email before they check out social media or the news?<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">That means that <strong>people are looking for an excellent email to read<\/strong>. Now, here\u2019s where it gets even more interesting. As I wrote in this guide&#8217;s prologue, readers are not just looking for information; \u00a0<strong>they are looking for authority, a mentor<\/strong>. But not only do they look for individuals<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(writers,<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> journalists, podcasters), but they are also willing to support them.<\/span><\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">It\u2019s exactly this that paved the way for <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.patreon.com\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/www.patreon.com\/\" data-target->Patreon<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">, which eventually brought us <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/substack.com\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/substack.com\/\" data-target->Substack<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">, a newsletter platform that allows writers and creators to make money through subscriptions.<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">This model <strong>proves 2 points<\/strong>:<\/span><\/div><ol class=\"listtype-number listindent1 list-number1\" start=\"1\"><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Email remains relevant as ever.<\/span><\/li><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">It provides opportunities for profit and growth.<\/span><\/li><\/ol><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Actually, it\u2019s so good that <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.nytimes.com\/2020\/09\/23\/business\/media\/substack-newsletters-journalists.html\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/www.nytimes.com\/2020\/09\/23\/business\/media\/substack-newsletters-journalists.html\" data-target->journalists are leaving major publications<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> to ride the wave, and platforms like <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.theverge.com\/2020\/11\/19\/21572698\/gumroad-patreon-like-memberships-support-creators\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/www.theverge.com\/2020\/11\/19\/21572698\/gumroad-patreon-like-memberships-support-creators\" data-target->Gumroad now offer Patreon-like memberships to support creators<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">.<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-141b2304 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"141b2304\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-480f0526\" data-id=\"480f0526\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4cf8faf8\" data-id=\"4cf8faf8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1066c4 elementor-widget elementor-widget-menu-anchor\" data-id=\"4f1066c4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"whybuildnewsletterreferral\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f44b428 elementor-widget elementor-widget-heading\" data-id=\"2f44b428\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why build a Newsletter referral<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3f822b elementor-widget elementor-widget-text-editor\" data-id=\"3e3f822b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">From what you read in the previous paragraphs, it\u2019s evident that <strong>owning an email newsletter effectively communicates<\/strong> with people and cost-effectively brings new business.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">The chances are that you already have a list with a bunch of newsletter subscribers. The challenge is to grow it and keep it clean<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(which<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> is often overlooked).<\/span><\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Although I\u2019m not planning to focus on the latter, I will say that a good way to <strong>keep an email list clean is by segmenting subscribers<\/strong> by interest and unsubscribing inactive users every year<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(e.g.,<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> people didn\u2019t open any email in the past 12 months).<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Now, there are quite <strong>a few ways to grow the number of newsletter subscribers<\/strong>:<\/span><\/div><ol class=\"listtype-number listindent1 list-number1\" start=\"1\"><li><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Create and distribute search-friendly articles and guides<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(like<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> the one you\u2019re reading)<\/span><\/span><\/li><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Social Media posts.<\/span><\/li><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Giveaways.<\/span><\/li><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Exit-intent pop-ups.<\/span><\/li><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Referrals<\/span><\/li><\/ol><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">I think that it goes without saying that <strong>the cornerstone of every email list is the content you distribute through it<\/strong>. In other words, you can\u2019t expect your list to grow if your content doesn\u2019t stick with readers. They will give it a shot, get disappointed, and then either ignore you or unsubscribe.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><strong>The same applies to your social media posts<\/strong>. You need great<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(and<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> optimized for the specific platform) content and great design.<\/span><\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Most of the ways to grow your audience require distributing content in an external platform like Facebook, Instagram, Twitter, or Google<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(yes,<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> search engines are external platforms). The problem is that these platforms are assets that you don\u2019t own.<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">If said platform decided not to show your post, you\u2019d have to bribe them to do so with paid advertising. I don\u2019t have anything against buying placement- on the contrary, I think it\u2019s essential, but it\u2019s not scalable.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\"><strong>Email is the only asset you really own<\/strong> in terms of distribution; you decide when and what to show in a specific segment of people. And it\u2019s within the power of those people to talk about you to their friends and network.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">In other words, <strong>your existing audience is the best chance you have in expanding your list<\/strong>.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02ce167 elementor-widget elementor-widget-image\" data-id=\"02ce167\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/2-2.png\" class=\"attachment-large size-large wp-image-6070\" alt=\"Ways to grow your newsletter subscriber list\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/2-2.png 1000w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/2-2-300x150.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/2-2-768x384.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/2-2-380x190.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/2-2-800x400.png 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-505d529 elementor-widget elementor-widget-text-editor\" data-id=\"505d529\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"color: #000000;\"><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/paper.dropbox.com\/doc\/SourcesWhat-is-referral-Marketing-and-Why-it-works-Infographic--Ajw_UMqhxLMZpmV6X4aQJzMpAg-tvH7Ik1jZGoBF5G4bouAt\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/paper.dropbox.com\/doc\/SourcesWhat-is-referral-Marketing-and-Why-it-works-Infographic--Ajw_UMqhxLMZpmV6X4aQJzMpAg-tvH7Ik1jZGoBF5G4bouAt\" data-target-><strong>84% of people from 60 countries say that they trust recommendations from friends and family<\/strong><\/a><\/span><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">.<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">That\u2019s where referral marketing comes into play. It would be insane not to reward your readers to refer their friends.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">In the past, if you wanted to build a referral program for your newsletter, you had to build a landing page to gather sign-ups and then manually send a unique referral link to a user. That belongs to the past, thanks to our new template, <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software\">The Newsletter Referral<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">.<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Now <strong>you can run your referral programs entirely from your email campaigns<\/strong> and reward your subscribers when they refer their friends.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Let\u2019s take a look at how some publishing companies that harness the power of newsletter referral to get new subscribers.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-241b5940 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"241b5940\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5aec06a\" data-id=\"5aec06a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-662d2402\" data-id=\"662d2402\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-324e5215 elementor-widget elementor-widget-image\" data-id=\"324e5215\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&#038;utm_medium=inline_form&#038;utm_campaign=referral_newsletter\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"495\" height=\"330\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2.jpg\" class=\"attachment-full size-full wp-image-6077\" alt=\"\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2.jpg 495w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2-300x200.jpg 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2-380x253.jpg 380w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-519a898d elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"519a898d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11ab3945\" data-id=\"11ab3945\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6deae33a\" data-id=\"6deae33a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-192dbafc elementor-widget elementor-widget-image\" data-id=\"192dbafc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&#038;utm_medium=inline_form&#038;utm_campaign=referral_newsletter\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"330\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1.jpg\" class=\"attachment-full size-full wp-image-6078\" alt=\"\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1.jpg 1200w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-300x83.jpg 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-768x211.jpg 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-1024x282.jpg 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-380x105.jpg 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-800x220.jpg 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-1160x319.jpg 1160w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-440b481d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"440b481d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4157e1aa\" data-id=\"4157e1aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7b9f32dc\" data-id=\"7b9f32dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-537b9c1b elementor-widget elementor-widget-menu-anchor\" data-id=\"537b9c1b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"introduceyourcampaign\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6894f elementor-widget elementor-widget-menu-anchor\" data-id=\"8c6894f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"casestudies\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5006086e elementor-widget elementor-widget-heading\" data-id=\"5006086e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Companies that integrated a referral program in their email newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce871aa elementor-widget elementor-widget-heading\" data-id=\"ce871aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TheHustle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69bd510 elementor-widget elementor-widget-text-editor\" data-id=\"69bd510\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">TheHustle is not only <strong>one of the first cases that successfully combined a newsletter with a referral program<\/strong>, but it\u2019s become one of the top case studies about referral marketing in general.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Initially, the publishing company<strong> <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/blog\/hustles-milestone-referral-program-earned-300k-fanatics\/?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noopener\">uses its referral program to get its first 300K email subscribers<\/a>. However, they<\/span><\/strong>\u00a0are <strong>still using it today<\/strong><\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(right<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> now, their subscriber count sits around 1M).<\/span><\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Although the readers of TheHustle\u2019s email newsletter didn\u2019t have access to the referral program directly from inside the emails<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(probably<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> due to the lack of technology), ambassadors received their referral link and notifications for successful referrals via email.<\/span><\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">TheHustle used a multi-tiered rewarding system<\/span><\/strong> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(a.k.a<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> the milestone referral) for their referral program, offering a wide range of rewards; access to a private community, branded merch, free event tickets, etc.\u00a0<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\"ace-all-bold-hthree\" style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><b>Note:<\/b><\/span><\/span><\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Make sure you don&#8217;t miss the section about choosing effective referral rewards.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c2b72e elementor-widget elementor-widget-heading\" data-id=\"9c2b72e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Morning Brew<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd5a40 elementor-widget elementor-widget-text-editor\" data-id=\"6fd5a40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Similar to TheHustle, <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/blog\/millions-of-subscribers-referral-program\/?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/viral-loops.com\/blog\/millions-of-subscribers-referral-program\/\">Morning Brew built one of these referral programs that everyone talks about<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">.<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Their daily email newsletter became a sensation, and readers couldn\u2019t help but share the publication with their network. <strong>Morning Brew\u2019s newsletter goes out six days a week<\/strong>, but it\u2019s so good that people want more.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Based on that, Morning Brew <strong>sends an extra email newsletter every Sunday only to the people that participate in the email referral program and bring 3 friends to subscribe<\/strong>.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Their referral program uses <strong>the Milestone referral system<\/strong> to reward referrals, and it\u2019s fully integrated into all the newsletters that go out.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">At the bottom of each email, there\u2019s a dedicated section<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(unique<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> to every user) that includes the user\u2019s unique referral link and some sharing options<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(email,<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> Facebook, Twitter, LinkedIn).<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\"><strong>Apart from the extra email newsletter<\/strong>, the referral rewards include branded merch, access to a private community, but the most appealing is the free trip to the Brew HQ.<\/span><\/div><div>\u00a0<\/div><div><span class=\"ace-all-bold-hthree\" style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><b>Note:<\/b><\/span><\/span><\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Make sure you don&#8217;t miss the section about choosing effective referral rewards.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3532fcc elementor-widget elementor-widget-heading\" data-id=\"3532fcc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TheSkimm<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f75e0 elementor-widget elementor-widget-text-editor\" data-id=\"01f75e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">TheSkimm gave <strong>a little twist to email referral programs<\/strong>; to join it, you first have to prove yourself an ambassador.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">If you want to get access to the referral rewards, you need to <strong>convince 10 of your friends to become subscribers<\/strong>. It\u2019s a rather strange approach, but putting a gate on the referral program keeps away that land there just for the prizes.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">About <strong>10% of TheSkimm\u2019s revenue comes from referrals<\/strong>, and keeping the community closed keeps their data clean and their conversion rates accurate.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">After completing the<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lsquo\">\u2018initiation<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> test,\u2019 users can further invite their network to join.<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Similar to Morning Brew, TheSkimm has <strong>a milestone referral program<\/strong> in place and fully merged with their emails.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">If you want more about how <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/blog\/theskimms-referral-program-and-what-publishers-can-learn-from-it\/?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/viral-loops.com\/blog\/theskimms-referral-program-and-what-publishers-can-learn-from-it\/\">TheSkimm uses their unique referral program to grow their business, read our full case study<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><strong>.<\/strong> It\u2019s a great read for publishers and writers.<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36576428 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36576428\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4afde65\" data-id=\"4afde65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2c8ff981\" data-id=\"2c8ff981\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1568847e elementor-widget elementor-widget-menu-anchor\" data-id=\"1568847e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"promoteyourcampaign\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db09f41 elementor-widget elementor-widget-menu-anchor\" data-id=\"db09f41\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"howtobuildnewsletterreferralprogram\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58936bc0 elementor-widget elementor-widget-heading\" data-id=\"58936bc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to build a Newsletter Referral program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2fba2 elementor-widget elementor-widget-heading\" data-id=\"bc2fba2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The referral system<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-717974d elementor-widget elementor-widget-text-editor\" data-id=\"717974d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Before you get down with implementing your newsletter referral program, you have to design <strong>how you will reward your readers<\/strong> for inviting their friends.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Let\u2019s see <strong>how your referral program should work<\/strong> end to end:<\/span><\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">1. Someone subscribes to your newsletter and enters the referral program.<\/span><\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">2. They get a unique URL.<\/span><\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">3. They share their URL with a friend.<\/span><\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">4. The friend subscribes as well.<\/span><\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">5. The initial uses gets rewarded.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">You could reward your readers for bringing just one of their friends to subscribe. But is it enough?<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">All the cases of newsletter businesses we saw above use <strong>multi-tiered referral systems<\/strong>; the more referrals someone makes, the more they are rewarded.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa818e elementor-widget elementor-widget-image\" data-id=\"7aa818e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/3-2.png\" class=\"attachment-large size-large wp-image-6072\" alt=\"How a referral program works\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/3-2.png 1000w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/3-2-300x150.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/3-2-768x384.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/3-2-380x190.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/3-2-800x400.png 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41777de elementor-widget elementor-widget-text-editor\" data-id=\"41777de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">We saw that TheSkimm requires 10 successful referrals before allowing a reader to unlock the main referral program.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">You don\u2019t have to go down that road. <strong><span style=\"text-decoration: underline;\"><span><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.thegistsports.com\/\" target=\"_blank\" rel=\"noopener\">The Gist<\/a><\/span><\/span><\/strong> uses a straightforward Milestone referral program, <\/span><span style=\"text-decoration: underline;\"><strong><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/blog\/harrys-gathered-100k-emails-single-week-milestone-referral-program\/?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/viral-loops.com\/blog\/harrys-gathered-100k-emails-single-week-milestone-referral-program\/\">inspired by Harry\u2019s razors<\/a><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">.<\/span><\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">As you can see in the image below, The Gist offers 8 different rewards. Each reward requires a different amount of referrals to unlock.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39b01ed elementor-widget elementor-widget-image\" data-id=\"39b01ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/the-gist-referral-page-1024x509.png\" class=\"attachment-large size-large wp-image-6025\" alt=\"the gist referral page\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/the-gist-referral-page-1024x509.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/the-gist-referral-page-300x149.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/the-gist-referral-page-768x382.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/the-gist-referral-page-380x189.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/the-gist-referral-page-800x397.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/the-gist-referral-page-1160x576.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/the-gist-referral-page.png 1884w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ed16f elementor-widget elementor-widget-text-editor\" data-id=\"37ed16f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Creating a multi-tiered referral system from scratch can be a nightmare. But we made it ridiculously easy with <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software\">The Newsletter Referral<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">. All you have to do is decide the rewards you\u2019ll offer and the number of referrals that each reward requires.<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Make sure you read the chapter below about referral rewards.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-974aefd elementor-widget elementor-widget-heading\" data-id=\"974aefd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The landing page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c13b97 elementor-widget elementor-widget-text-editor\" data-id=\"3c13b97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">I don\u2019t think that there\u2019s a need to explain <strong>how important dedicated landing pages are for any marketing effort<\/strong>. The only thing that\u2019s important for you to know is that you need one for grabbing emails.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Now, <strong>you have a choice<\/strong>; You can either build one landing page for referral traffic that includes a form that also includes information about the referral program, or you can only show the form to the people landing on the page and inform them about the referral program after they subscribe.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">TheHustle chooses the latter approach; whenever someone visits their website<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(either<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> from a referral or not), they see the subscription form.<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffefb5 elementor-widget elementor-widget-image\" data-id=\"7ffefb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/thehustle-landing-page-1024x507.png\" class=\"attachment-large size-large wp-image-6030\" alt=\"thehustle landing page\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/thehustle-landing-page-1024x507.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/thehustle-landing-page-300x149.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/thehustle-landing-page-768x380.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/thehustle-landing-page-380x188.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/thehustle-landing-page-800x396.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/thehustle-landing-page-1160x574.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/thehustle-landing-page.png 1890w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a5946 elementor-widget elementor-widget-text-editor\" data-id=\"f5a5946\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">The same applies to <span style=\"color: #666699;\"><strong><span style=\"text-decoration: underline;\"><a style=\"color: #666699; text-decoration: underline;\" href=\"https:\/\/popular.info\/\" target=\"_blank\" rel=\"noopener\">Popular Info<\/a><\/span><\/strong><\/span>, but they also have <strong>a dedicated page <\/strong><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">for those that participate in their referral program. <\/span><\/span><\/p><p><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">The page acts as a dashboard where participants can overview their progress towards a reward, the number of successful referrals, and share options.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6abe9 elementor-widget elementor-widget-image\" data-id=\"9d6abe9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/popular-information-referral-page-1024x506.png\" class=\"attachment-large size-large wp-image-6024\" alt=\"popular information referral page\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/popular-information-referral-page-1024x506.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/popular-information-referral-page-300x148.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/popular-information-referral-page-768x379.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/popular-information-referral-page-380x188.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/popular-information-referral-page-800x395.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/popular-information-referral-page-1160x573.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/popular-information-referral-page.png 1891w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edec197 elementor-widget elementor-widget-heading\" data-id=\"edec197\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Embedding the program in your emails<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00bafd elementor-widget elementor-widget-text-editor\" data-id=\"e00bafd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Until<strong> recently<\/strong>, a newsletter email referral program could be communicated only via links to landing pages<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(similar<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> to<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lsquo\">\u2018The<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> Hub\u2019 described above).<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">You couldn\u2019t embed the referral program inside your email campaigns. Well, technically, you could; but it required a lot of manual work and a developer. It takes time and resources.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software\">Our new template was designed based on newsletters&#8217; needs<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">, and by using it, you can embed your referral widget directly inside your emails.<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Now your newsletter can include a section like<strong> <span style=\"text-decoration: underline;\"><span><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/thedonut.co\/\" target=\"_blank\" rel=\"noopener\">the DONUT<\/a><\/span><\/span><\/strong> included inside their emails:<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d1f7d elementor-widget elementor-widget-image\" data-id=\"82d1f7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"450\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/ezgif.com-gif-maker-1.gif\" class=\"attachment-large size-large wp-image-6019\" alt=\"thDONUT email referral widget\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32987ba elementor-widget elementor-widget-text-editor\" data-id=\"32987ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">That way, your subscribers won\u2019t have to go to another page to see their referral count or share their unique URL; <strong>they will do it from inside your email<\/strong>.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">You can <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/intercom.help\/viral-loops\/en\/articles\/4636431-how-to-test-the-newsletter-referral\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/intercom.help\/viral-loops\/en\/articles\/4636431-how-to-test-the-newsletter-referral\" data-target->check our Knowledge Base and learn how you can do it<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">!<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a704fe2 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a704fe2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-80c6b6d\" data-id=\"80c6b6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c5d779c\" data-id=\"c5d779c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a2aedb elementor-widget elementor-widget-image\" data-id=\"9a2aedb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&#038;utm_medium=inline_form&#038;utm_campaign=referral_newsletter\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"495\" height=\"330\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2.jpg\" class=\"attachment-full size-full wp-image-6077\" alt=\"\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2.jpg 495w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2-300x200.jpg 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2-380x253.jpg 380w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46784fc elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46784fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-059e951\" data-id=\"059e951\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-24b354c\" data-id=\"24b354c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-616c808 elementor-widget elementor-widget-image\" data-id=\"616c808\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&#038;utm_medium=inline_form&#038;utm_campaign=referral_newsletter\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"330\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1.jpg\" class=\"attachment-full size-full wp-image-6078\" alt=\"\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1.jpg 1200w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-300x83.jpg 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-768x211.jpg 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-1024x282.jpg 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-380x105.jpg 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-800x220.jpg 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-1160x319.jpg 1160w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d1de65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d1de65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b2a9af6\" data-id=\"b2a9af6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-eb9f8da\" data-id=\"eb9f8da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a6347f elementor-widget elementor-widget-menu-anchor\" data-id=\"7a6347f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"rewards\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ef213 elementor-widget elementor-widget-menu-anchor\" data-id=\"c6ef213\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"promoteyourcampaign\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea10ed8 elementor-widget elementor-widget-heading\" data-id=\"ea10ed8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choosing the right reward for your newsletter referral<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d80028 elementor-widget elementor-widget-text-editor\" data-id=\"6d80028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">I\u2019ve said it in the past, and I\u2019ll say it again; aside from being sure that your referral system works correctly, <strong>picking the right rewards to incentivize your subscribers to invite their friends is the easiest way to ensure that you\u2019ll build a successful referral program<\/strong> and get more email subscribers.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">There are <strong>a few things you should consider when picking your referral rewards<\/strong>:<\/span><\/div><ol class=\"listtype-number listindent1 list-number1\" start=\"1\"><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Don\u2019t give rewards that don\u2019t align with your brand identity. Yes, you can get more email subscribers by offering a new iPhone, but the goal is not just to expand your subscriber count; As I\u2019ll explain later, your newsletter list should consist of active readers.<\/span><\/span><\/li><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">A good referral reward is something that acts as an extra incentive to get your readers to refer their friends to your email newsletter. You want people to share their referral link because they enjoy your product, and also can benefit from your referral program. As I said in a previous section, the quality of your work comes first.<\/span><\/span><\/li><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Spot the things that your readers enjoy about what you do, and pick rewards that enforce that experience.<\/span><\/li><\/ol><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">With these in mind, let\u2019s get you some inspiration for referral rewards.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1fcdc elementor-widget elementor-widget-image\" data-id=\"fa1fcdc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/4-2.png\" class=\"attachment-large size-large wp-image-6073\" alt=\"Tips for choosing referral rewards\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/4-2.png 1000w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/4-2-300x150.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/4-2-768x384.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/4-2-380x190.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/4-2-800x400.png 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d20614a elementor-widget elementor-widget-heading\" data-id=\"d20614a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Free membership<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59a1cd elementor-widget elementor-widget-text-editor\" data-id=\"d59a1cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Whether you\u2019re an online publication, a SaaS business, or really any type of subscription-based company, you can use your newsletter referral program not only to get new subscribers but also <strong>boost your conversion rate<\/strong><\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(more<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> about that in the section about the important metrics of your referral program).<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Ask people to refer their friends in exchange for a free month of your product. You might have email subscribers that never used your product or service. Giving them the opportunity to try it for free could potentially turn them into paying customers in the future.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><b>The proposed amount of referrals for this reward: <\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">10-20\u00a0<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3902847 elementor-widget elementor-widget-heading\" data-id=\"3902847\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exclusive newsletter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c11c5e5 elementor-widget elementor-widget-text-editor\" data-id=\"c11c5e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">If people already enjoy reading your articles, they likely want more. If you can write more, you can build a separate newsletter only for your most loyal readers.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><strong>Morning Brew<\/strong> uses this as their first-tier reward. They unlock that option when a user invites three friends. In <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/blog\/millions-of-subscribers-referral-program\/?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/viral-loops.com\/blog\/millions-of-subscribers-referral-program\/\">my interview with Tyler from Morning Brew<\/a>,<\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> he commented on it:<\/span><\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><i>\u201cBasically, the whole thing is how can you get people from zero to one. Three is low enough that it seems very achievable for you to turn around in your office and find three coworkers, it\u2019s very easy to do. <\/i><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">If you\u2019re our core-demographic and you enjoyed reading our newsletter six days a week, giving you the option to read more in exchange for three referrals is a very good incentive for you.<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><i>\u201d<\/i><\/span><\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><b>The proposed amount of referrals for this reward: <\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">1-3<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918ad4d elementor-widget elementor-widget-heading\" data-id=\"918ad4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Free eBooks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17c83c elementor-widget elementor-widget-text-editor\" data-id=\"b17c83c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">This doesn\u2019t need much explanation. Marketers <strong>use free eBooks as lead magnets<\/strong> for years. Why not use one as a referral reward. If you don\u2019t have an eBook to give, I bet you already have the material for it lying around.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Take a bunch of blog posts that correlate to each other, merge them, give them a great title, and hire someone on Fiverr to design a cover and format it. There you; now you have an eBook.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><b>The Proposed amount of referrals for this reward: <\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">1-3<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b868d53 elementor-widget elementor-widget-heading\" data-id=\"b868d53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Access to exclusive communities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03182e1 elementor-widget elementor-widget-text-editor\" data-id=\"03182e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Humans need <strong>a sense of belonging somewhere<\/strong>. That&#8217;s why people still get married, although the divorce rates are off the chart, and Redditors go back to the platform even though they hate each other.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Offering your readers the chance to meet and engage with like-minded people is <strong>low-hanging fruit<\/strong> for getting more subscribers through word of mouth.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/blog\/hustles-milestone-referral-program-earned-300k-fanatics\/?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/viral-loops.com\/blog\/hustles-milestone-referral-program-earned-300k-fanatics\/\">TheHustle gives access to people to their private Facebook community for 4 referrals<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">. You can set up an online community in minutes. You can use Slack, a Discord server, or a Facebook group to get the party started.<\/span><\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><b>The Proposed amount of referrals for this reward:<\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> 2-4<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c5aa0 elementor-widget elementor-widget-heading\" data-id=\"b8c5aa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Merchandise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9ca8a elementor-widget elementor-widget-text-editor\" data-id=\"eb9ca8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">We all love swag, and branded merchandise is an effective reward for your referral program. You can go with the tested route of generic merch- like t-shirts, socks, mugs, hats, or hoodies, or you can think about what your brand represents and offer a suitable piece of merch.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">For example, if you\u2019re a publication about nutrition, you can offer branded boxes for meal prep.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><b>The Proposed amount of referrals for this reward:<\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> 5+<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-862e8fa elementor-widget elementor-widget-heading\" data-id=\"862e8fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Early access<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c799e95 elementor-widget elementor-widget-text-editor\" data-id=\"c799e95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">If you have a new product, book, or literally any coming up, introducing <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/blog\/your-company-needs-a-pre-launch-campaign\/?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/viral-loops.com\/blog\/your-company-needs-a-pre-launch-campaign\/\">a prelaunch campaign<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> to your existing subscribers might give <strong>a great boost to your subscriber count<\/strong>. Again, if you have people hooked with your emails, it\u2019s really possible to get on board as early adopters or customers- after inviting their friends to join your referral program, of course.<\/span><\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><b>The Proposed amount of referrals for this reward:<\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> 1-2<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd3e23 elementor-widget elementor-widget-heading\" data-id=\"5fd3e23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Virtual coffee with your team<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d9710 elementor-widget elementor-widget-text-editor\" data-id=\"18d9710\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Do you know how people form lines or pay extra for a meet and greet with their favorite artist?<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">If a person likes what you do, it\u2019s possible that they would love to meet you in person. You can provide them the opportunity to have <strong>a private chat with you<\/strong>. All they have to do is to make a referral<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(or<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> two).\u00a0<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">You can organize private one-on-one chats over coffee, or you can hang out with a lot of people at the same time.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><b>The Proposed amount of referrals for this reward:<\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> 3-20<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(depending<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> on how<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lsquo\">\u2018famous\u2019<\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> you are)<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d1234 elementor-widget elementor-widget-heading\" data-id=\"e1d1234\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Limited-time giveaways<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d47499 elementor-widget elementor-widget-text-editor\" data-id=\"1d47499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Earlier I wrote:<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-ldquo\"><i>\u201cDon\u2019t<\/i><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><i> give rewards that don\u2019t align with your brand identity.\u201d<\/i><\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Although I stand by what I said, you can <strong>make an exception for your most loyal fans by running a giveaway for a limited time<\/strong>. Anything goes in terms of prizes: laptops, smartphones, vacation packages, cars. The only limit is your budget.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Make sure you don\u2019t make this giveaway the core of your referral program. It would probably be better if you reveal the giveaway only to a specific segment of users.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><b>The Proposed amount of referrals for this reward:<\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> 1-2000<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf397f elementor-widget elementor-widget-heading\" data-id=\"dbf397f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Internal currency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d5824 elementor-widget elementor-widget-text-editor\" data-id=\"e0d5824\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">This <strong>excellent mostly for SaaS and services<\/strong> that charge their clients for expanding their experience with the product.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\"><span style=\"text-decoration: underline;\"><strong><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/blog\/dropbox-grew-3900-simple-referral-program\/?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noopener\">Dropbox, for example, rewarded users with extra storage space for every successful referral<\/a><\/strong><\/span>.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">You can find a similar way to <strong>integrate that kind of logic into your email referral program<\/strong>.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">e.g., If you offer multi-tiered paid subscriptions, you can upgrade your users\u2019 subscriptions when they invite a specific number of friends.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><b>The Proposed amount of referrals for this reward:<\/b><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> 10-20<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-175add89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"175add89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d61afb\" data-id=\"1d61afb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4b12fb6a\" data-id=\"4b12fb6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3973624e elementor-widget elementor-widget-menu-anchor\" data-id=\"3973624e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"metrics\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74bcb349 elementor-widget elementor-widget-heading\" data-id=\"74bcb349\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measuring the performance of your newsletter referral program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c39074 elementor-widget elementor-widget-text-editor\" data-id=\"56c39074\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Like any marketing campaign, an email newsletter referral program needs to be constantly <strong>monitored and measured<\/strong>.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">In the past, I\u2019ve written about the <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/blog\/5-metrics-for-your-referral-campaign\/?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/viral-loops.com\/blog\/5-metrics-for-your-referral-campaign\/\">5 most important referral marketing metrics<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">. <\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Here\u2019s a quick recap:<\/span><\/span><\/div><ol class=\"listtype-number listindent1 list-number1\" start=\"1\"><li><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">The Viral Coefficient<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(K-Factor).<\/span><\/span><\/li><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Participant Conversion Rate.<\/span><\/li><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Participant Share Rate.<\/span><\/li><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Invitation Click-Through Rate.<\/span><\/li><li><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Invitation Conversion Rate.<\/span><\/li><\/ol><div><span style=\"color: #000000;\"><strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">The Viral Coefficient<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-lparen\">(k-factor)<\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"> is the total number of registrations per unique, inviting subscriber.<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\"><strong>The participant conversion rate<\/strong> indicates how many unique visits to your campaign\u2019s page turn into subscribers. If this number is low, you might have to reconsider the copywriting on your referral program landing page- also, make sure your referral rewards are a good fit for what you\u2019re trying to achieve.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Your <strong>Participant share rate<\/strong> is the average number of unique shares per participant. There are a few things you can do to ensure that this number stays high. e.g., Give more sharing options, or offer high-value rewards to super ambassadors.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Btw, this works best in Milestone-type campaigns with multiple rewards. Our <\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&amp;utm_medium=text_link&amp;utm_campaign=referral_newsletter\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software\">Newsletter Referral Template works exactly like that<\/a><\/span><\/span><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">!<\/span><\/strong><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">With <strong>the Invitation Click-Through Rate<\/strong> and <strong>Invitation Conversion Rate<\/strong>, things are fairly simple. They represent the percentage of people who click your participant\u2019s invitation and the percentage of the people becoming subscribers from a referral, respectively.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00aa9f elementor-widget elementor-widget-heading\" data-id=\"e00aa9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The most important metric of your email newsletter referral program<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498bfbc elementor-widget elementor-widget-text-editor\" data-id=\"498bfbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">One can expect that the most important metric of a newsletter referral program would be a number related to growing the list&#8217;s subscriber count.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">That\u2019s <strong>half the truth<\/strong>.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Even though such <strong>a referral program&#8217;s factual success is measured by its impact on the growth of an email list, you have to always keep in mind the primary goal of having a newsletter in the first place; engagement<\/strong>.<\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Newsletter referral programs don\u2019t simply aim at building a subscriber base but rather building an engaged one.<\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">Jenny Rothenberg explains this better in her article<\/span> <span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-ldquo\">\u201c<\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei h-ldquo\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/entrepreneurshandbook.co\/engagement-beats-scale-inside-morning-brews-approach-to-subscriber-growth-60444bfaa9a3\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/entrepreneurshandbook.co\/engagement-beats-scale-inside-morning-brews-approach-to-subscriber-growth-60444bfaa9a3\" data-target->Engagement<\/a><\/span><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/entrepreneurshandbook.co\/engagement-beats-scale-inside-morning-brews-approach-to-subscriber-growth-60444bfaa9a3\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/entrepreneurshandbook.co\/engagement-beats-scale-inside-morning-brews-approach-to-subscriber-growth-60444bfaa9a3\" data-target-> beats scale: Inside Morning Brew\u2019s approach to subscriber growth<\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">.\u201d<\/span><\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">I quote from the article:<\/span><\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\"><i>\u201cUnsurprisingly, we\u2019ve also seen that after a reader refers a friend, their engagement with the newsletter strengths and their lifetime with us is on average much longer than that of a reader who never refers.\u201d<\/i><\/span><\/div><div>\u00a0<\/div><div><span style=\"color: #000000;\"><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">What\u2019s also really interesting is that <strong><span style=\"text-decoration: underline;\">N<\/span><\/strong><\/span><strong><span style=\"text-decoration: underline;\"><span class=\"attrlink url author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\"><a class=\"attrlink\" style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/blog.parse.ly\/post\/7083\/3-stats-that-prove-just-how-valuable-newsletters-are\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/blog.parse.ly\/post\/7083\/3-stats-that-prove-just-how-valuable-newsletters-are\/\" data-target-><span>ew York Times newsletter subscribers consume twice as much content, spend 80% more time on sites<\/span><\/a><\/span><\/span><\/strong><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\">, and can make up a big chunk of direct traffic if approached right.<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610f20f elementor-widget elementor-widget-image\" data-id=\"610f20f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/5-2.png\" class=\"attachment-large size-large wp-image-6074\" alt=\"\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/5-2.png 1000w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/5-2-300x150.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/5-2-768x384.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/5-2-380x190.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/5-2-800x400.png 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa57b58 elementor-widget elementor-widget-text-editor\" data-id=\"aa57b58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Like Morning Brew, you should <strong>monitor how your email referral program affects your newsletter\u2019s overall engagement<\/strong>. <\/span><\/div><div>\u00a0<\/div><div><span class=\" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90z95bfgcv1z66zz79z4taz66zoz87zwpz84zz82zz85zjsfiz87ziz71z4ei\" style=\"color: #000000;\">Engagement requires quality subscribers, and the best way you have to attain them is by structuring your referral rewards so that only your most loyal fan would care about them enough to refer their friends.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16e73b31 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16e73b31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f87995a\" data-id=\"f87995a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3f7073fa\" data-id=\"3f7073fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f22bc98 elementor-widget elementor-widget-image\" data-id=\"6f22bc98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&#038;utm_medium=inline_form&#038;utm_campaign=referral_newsletter\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"495\" height=\"330\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2.jpg\" class=\"attachment-full size-full wp-image-6077\" alt=\"\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2.jpg 495w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2-300x200.jpg 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-2-380x253.jpg 380w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e66b3c3 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e66b3c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-574e7785\" data-id=\"574e7785\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-35f82cca\" data-id=\"35f82cca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-244f170a elementor-widget elementor-widget-image\" data-id=\"244f170a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/viral-loops.com\/templates\/newsletter-referral-software?utm_source=newsletter_pillar_page&#038;utm_medium=inline_form&#038;utm_campaign=referral_newsletter\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"330\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1.jpg\" class=\"attachment-full size-full wp-image-6078\" alt=\"\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1.jpg 1200w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-300x83.jpg 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-768x211.jpg 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-1024x282.jpg 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-380x105.jpg 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-800x220.jpg 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2020\/12\/newsletter-banner-1-1160x319.jpg 1160w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Newsletter Referral Programs: An Actionable Guide Learn how to build, run, and improve your newsletter referral program. START&hellip;\n","protected":false},"author":5,"featured_media":6005,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5957","page","type-page","status-publish","has-post-thumbnail"],"rankMath":{"parentDomain":"viral-loops.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"newsletter-referral-guide","permalinkFormat":"https:\/\/viral-loops.com\/blog\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/viral-loops.com\/blog\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"","description":"Our 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Mengoulis","titleTemplate":"%title% %page% %sep% %sitename%","descriptionTemplate":"","showScoreFrontend":true,"lockModifiedDate":false},"powerWords":["a cut above","absolute","absolutely","absolutely lowest","absurd","abuse","accurate","accuse","achieve","actionable","adaptable","adequate","admit","adorable","advantage","advice","affordable","aggravate","aggressive","agitated","agonizing","agony","alarmed","alarming","alienated","aligned","alive","all-inclusive","alluring","always","amazing","amp","animated","annihilate","announcing","anonymous","antagonistic","anxious","apocalypse","appalled","approved","approving","argumentative","armageddon","arrogant","ass kicking","assault","assured","astonishing","astounded","astounding","at 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