{"id":1794,"date":"2018-12-18T16:17:25","date_gmt":"2018-12-18T14:17:25","guid":{"rendered":"https:\/\/dev.viral-loops.com\/?p=1794"},"modified":"2025-05-08T09:13:14","modified_gmt":"2025-05-08T07:13:14","slug":"you-want-to-boost-your-christmas-sales-read-this","status":"publish","type":"post","link":"https:\/\/viral-loops.com\/blog\/you-want-to-boost-your-christmas-sales-read-this\/","title":{"rendered":"You want to boost your Christmas sales. Read this."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s almost Christmas!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I had to write this article because everybody does the same; and God, I hate doing the same.<\/span><\/p>\n<p><strong>So why am I doing it?<\/strong><\/p>\n<p>Because I was being too selfish to actually understand that there are people out there looking for <strong>solutions<\/strong>.<\/p>\n<p><span style=\"font-weight: 400;\">So, not writing this article, would mean that I would be killing the Christmas spirit. <\/span><\/p>\n<p>I don\u2019t want to be that person.<\/p>\n<p><b>Here\u2019s how to boost your\u00a0Christmas sales with Referral Marketing.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re <strong>not familiar<\/strong> with Referral Marketing, you can learn literally <\/span><a href=\"https:\/\/viral-loops.com\/blog\/\"><span style=\"font-weight: 400;\">anything about it on our blog<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>More specifically, I propose to <strong>start from these<\/strong>:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/viral-loops.com\/blog\/stay-the-fk-away-from-growth-tactics\/\"><span style=\"font-weight: 400;\">Stay the f*ck away from growth tactics<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/viral-loops.com\/blog\/word-of-mouth-the-future-marketing\/\"><span style=\"font-weight: 400;\">Why word of mouth, not paid ads, is the future of marketing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/viral-loops.com\/blog\/airbnb-referral-billion-dollar-formula\/\"><span style=\"font-weight: 400;\">How Airbnb\u2019s Referral Program Built a Billion $ Growth Formula<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/viral-loops.com\/blog\/dropbox-grew-3900-simple-referral-program\/\"><span style=\"font-weight: 400;\">Dropbox grew 3900% with a simple referral program. Here\u2019s how!<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/viral-loops.com\/blog\/5-metrics-for-your-referral-campaign\/\"><span style=\"font-weight: 400;\">5 Must watch metrics for your Referral Campaign<\/span><\/a><\/li>\n<\/ul>\n<p>Listen, I will make this as short as possible. You have a lot to do these days.<\/p>\n<p>Here are the <strong>2 most viable options<\/strong> (in terms of referral campaign\u2019s type):<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can build an <strong>ambassador program<\/strong>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can do a <strong>giveaway<\/strong>.<\/span><\/li>\n<\/ol>\n<p>I\u2019m here to help you find the best option for your case.<\/p>\n<h2><span style=\"font-weight: 400;\">Ambassador program.<\/span><\/h2>\n<p>What is an Ambassador program?<\/p>\n<p><b>The concept is simple:<\/b><span style=\"font-weight: 400;\"> You repeatedly reward people for bringing more people to buy from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know it doesn\u2019t sound so good, but it\u2019s the blunt truth.<\/span><\/p>\n<p><b>How could it work for you?<\/b><b><br \/>\n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can<strong> offer discounts or gifts<\/strong>, in exchange for <strong>referrals<\/strong>. The difference\u00a0with a simple referral marketing campaign is that these rewards are tiered.<\/span><\/p>\n<p>In other words, you give people goals to reach.<\/p>\n<p><em><span style=\"font-weight: 400;\">E.g.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Refer 1 friend= Get 10% discount for next purchase.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Refer 3 friends= Get 20% discount for next purchase.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Refer 5 friends= Get 40% discount for next purchase.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">You also have the option to <strong>offer physical products as rewards, gift cards, discounts in monetary value<\/strong>, etc. <\/span><\/p>\n<h3>Does it work?<b><br \/>\n<\/b><\/h3>\n<p><a href=\"https:\/\/viral-loops.com\/blog\/bamf-media-made-sunscreen-go-viral-ecommerce-case-study\/\"><span style=\"font-weight: 400;\">It worked for Unicorn Snot<\/span><\/a><span style=\"font-weight: 400;\"> like a charm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though they used an Ambassador Program for their pre-launch campaign, their end goal was to drive sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why most of the rewards they offered were <strong>tightly connected with purchases<\/strong>, as you can see in the screenshot below:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1796\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image5.png\" alt=\"boost your Christmas sales\" width=\"988\" height=\"425\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image5.png 988w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image5-380x163.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image5-800x344.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image5-300x129.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image5-768x330.png 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see <strong>some numbers<\/strong>, shall we?<\/span><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">48% of signups shared their referral link. (Referral-to-Participants).<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">7 out of 10 signups came from referrals.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">3 people signed up for every 2 social shares. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">CTR of 2.7% and a CPC of $0.10, on Facebook.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">46% of Twitter shares resulted in a referral.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">25% of Facebook shares resulted in a referral, with 3X more total shares than all the other channels.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">What should you pay attention too?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even though some clients and products are more difficult to promote than others, and starting with a high-demand product, there are <strong>4 things<\/strong> you should keep your eyes on:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pick your <strong>incentives<\/strong> carefully.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The <strong>rewards<\/strong> you offer can make or break your campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Craft your <strong>copywriting<\/strong> carefully.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/viral-loops.com\/blog\/5-metrics-for-your-referral-campaign\/\"><span style=\"font-weight: 400;\">Your campaign\u2019s K Factor<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Do you want to build an Ambassador program to boost your Holiday sales?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can use our <\/span><a href=\"https:\/\/viral-loops.com\/templates\/milestone-referral\"><span style=\"font-weight: 400;\">Milestone referral template<\/span><\/a><span style=\"font-weight: 400;\"> to implement your idea, and turn it into a living mechanism.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The <strong>installation of this template<\/strong> is really simple, and you can <\/span><a href=\"https:\/\/intercom.help\/viral-loops\/the-milestone-referral\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">read everything on how to do it in our documentation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, if you are more into watching videos than reading, we also got your back. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">I made a video about it, showing the process step by step:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><iframe title=\"How to build a referral program like Harry&#039;s (Milestone Referral Template Tutorial) Video\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/a7r3ifn46q?dnt=1#?secret=eXj028eMX3\" data-secret=\"eXj028eMX3\" frameborder=\"0\" scrolling=\"no\" width=\"640\" height=\"360\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Also, if your own a Shopify store, you can connect with <\/span><a href=\"https:\/\/viral-loops.com\/shopify\"><span style=\"font-weight: 400;\">Viral Loops for Shopify<\/span><\/a><span style=\"font-weight: 400;\">, and run an Ambassador Program.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Giveaways.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everybody does it.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But, <\/span><b>is it worth<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><em>\u2018Depends\u2019<\/em>, I\u2019ll say; If you\u2019re selling furniture, the 20K contacts you got in exchange for an iPhone will not be of much use.<\/p>\n<p><span style=\"font-weight: 400;\">You have to give away something that is part of what you do.<\/span><\/p>\n<p><b>How could it work for you?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Since you decide that you\u2019re going to run a Giveaway, you have 2 options for the implementation:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/viral-loops.com\/templates\/leaderboard-giveaway\"><span style=\"font-weight: 400;\">Run a Leaderboard Giveaway<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/viral-loops.com\/templates\/sweepstake\"><span style=\"font-weight: 400;\">Run a Tempting Giveaway<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><strong>What\u2019s the difference between them?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Leaderboard giveaway<\/b><span style=\"font-weight: 400;\"> feels like a game. People who enter, start ranking on a leaderboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>more referrals<\/strong> they bring, the <strong>higher<\/strong> they climb in ranking. You can choose how many of the top referrers will be rewarded, and the kind of prize they\u2019ll win (if you have more than one to give away).<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1797\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image3.png\" alt=\"boost your Christmas sales\" width=\"1110\" height=\"994\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image3.png 1110w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image3-380x340.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image3-800x716.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image3-300x269.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image3-768x688.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image3-1024x917.png 1024w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Tempting Giveaway<\/b><span style=\"font-weight: 400;\">, on the other hand, offers a simpler mechanism for your giveaway.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your visitors will enter the contest, and by referring their friends they get <strong>more chances<\/strong> to actually win.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">E.g.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">You give visitors one participation for getting into the contest, and 3 more for every friend they refer.<\/span><\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1798\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image2.png\" alt=\"boost your Christmas sales\" width=\"1118\" height=\"543\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image2.png 1118w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image2-380x185.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image2-800x389.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image2-300x146.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image2-768x373.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image2-1024x497.png 1024w\" sizes=\"(max-width: 1118px) 100vw, 1118px\" \/><\/p>\n<h3>Does it work?<\/h3>\n<p><span style=\"font-weight: 400;\">You have to be creative. You have to think outside the box, and I know it sounds cliche as hell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Jet did it.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">They made a leaderboard giveaway for their pre-launch campaign, but they didn\u2019t offer simple gifts. Instead, they decided to reward the top referrers with company shares.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1799\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image4.png\" alt=\"boost your Christmas sales\" width=\"602\" height=\"95\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image4.png 602w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image4-380x60.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image4-300x47.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p><a href=\"https:\/\/viral-loops.com\/blog\/someone-spend-18000-win-contest-jet-made-happen\/\"><span style=\"font-weight: 400;\">A guy spent $18K to win the contest; he won.<\/span><\/a><\/p>\n<p>Do you understand the impact of something like that?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1800\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2018\/12\/image1.png\" alt=\"boost your Christmas sales\" width=\"275\" height=\"300\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">What should you pay attention too?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The rewards are what makes or breaks your giveaway but here are a few other points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your <strong>rewards<\/strong> should be closely related to your company or what you\u2019re selling.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Be creative<\/strong> &amp; think outside the box with your rewards.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Communicate clearly what people need to in order to win. Simple <strong>copywriting<\/strong> is the best copywriting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t be afraid to <strong>boost your campaign with ads<\/strong>. Giveaways are time-sensitive and you need that momentum.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">A soon-to-be, available alternative.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You get inside a train. It\u2019s half full and people are scattered trying to kill time in every corner. Now count how many stare at their smartphones\u2019 screens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are constantly consuming information. We are also taking a lot of photos; but most importantly, we are texting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lot.<\/span><\/p>\n<p><b>Question:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">What do you check more often, your email or your messenger inbox?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies that develop Messenger bots, know the answer. There was a big hype around Messenger bots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We like them. We use one.<\/span><\/p>\n<p><strong>Wouldn\u2019t it be cool to run a giveaway through Messenger?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Let that sink in!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, you don\u2019t have to. <strong>Soon<\/strong> we will make it available for you to use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <\/span><a href=\"https:\/\/m.me\/viralloopsltd?ref=w4100762\"><span style=\"font-weight: 400;\">subscribe for the pre-launch now<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can run a tempting giveaway via Messenger. <strong>Ain\u2019t that great?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider your subscription, and what you are going to see, as a small glimpse of what you can do with this Messenger Giveaway.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Before you go.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I know you want to boost your Christmas sales. I gave you some <strong>viable solutions<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will be difficult and it can get frustrating, but work is just work. Christmas time is about friends and family.<\/span><\/p>\n<p><strong>How much are they worth?<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s almost Christmas! I had to write this article because everybody does the same; and God, I hate&hellip;\n","protected":false},"author":5,"featured_media":1802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,26],"tags":[],"class_list":{"0":"post-1794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-referral-marketing","8":"category-shopify"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/posts\/1794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/comments?post=1794"}],"version-history":[{"count":9,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/posts\/1794\/revisions"}],"predecessor-version":[{"id":4973,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/posts\/1794\/revisions\/4973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/media\/1802"}],"wp:attachment":[{"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/media?parent=1794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/categories?post=1794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/tags?post=1794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}