{"id":7131,"date":"2021-11-25T18:12:15","date_gmt":"2021-11-25T16:12:15","guid":{"rendered":"https:\/\/viral-loops.com\/blog\/?p=7131"},"modified":"2025-05-08T22:13:47","modified_gmt":"2025-05-08T20:13:47","slug":"interactive-marketing","status":"publish","type":"post","link":"https:\/\/viral-loops.com\/blog\/interactive-marketing\/","title":{"rendered":"What is Interactive Marketing? (+ Inspiring Examples)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Content comes in a wide variety of formats such as videos, blog posts, eBooks, social media posts, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While those types of content can offer great benefits to a business, there\u2019s one element that\u2019s usually missing to make them more actionable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where <\/span><b>interactive marketing <\/b><span style=\"font-weight: 400;\">comes in; a practice that triggers your users&#8217; preferences and customer behaviors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you\u2019re not familiar with the term, don&#8217;t worry!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll explain everything you need to know about it in this guide to help you take your <\/span><b>content marketing strategy<\/b><span style=\"font-weight: 400;\"> to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be precise, we\u2019re going to cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What the benefits of interactive marketing are<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What the types of interactive marketing are<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive content marketing examples<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Plus, a great set of tools to help you get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you as excited as we are? Let\u2019s get straight into it.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Table of Contents<\/span><\/h2>\n<p><a href=\"#what\"><span style=\"font-weight: 400;\">What is Interactive Marketing?<\/span><\/a><\/p>\n<p><a href=\"#benefits\"><span style=\"font-weight: 400;\">What are the Benefits of Interactive Marketing?<\/span><\/a><\/p>\n<p><a href=\"#types\"><span style=\"font-weight: 400;\">What are the Types of Interactive Marketing?<\/span><\/a><\/p>\n<p><a href=\"#examples\"><span style=\"font-weight: 400;\">4 Interactive Marketing Examples to Inspire You<\/span><\/a><\/p>\n<p><a href=\"#tools\"><span style=\"font-weight: 400;\">Tools to Help You With Your Interactive Marketing Efforts<\/span><\/a><\/p>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is Interactive Marketing?<\/span><\/h2>\n<p><b>Interactive marketing<\/b><span style=\"font-weight: 400;\"> is a type of marketing that calls users to actively engage with a piece of content by performing a set of actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, instead of simply publishing content on your social media platforms, you create what\u2019s called a \u201ctwo-way interaction\u201d for your target audience to interact with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such <\/span>interactive marketing <span style=\"font-weight: 400;\">content can come in the form of:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">quizzes, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">interactive calculators,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">interactive infographics,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">chatbots,\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#8230;and anything else that&#8217;ll spark the user\u2019s interest to <\/span><b>take an action<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it like giving a public speech; you can either keep talking as if you\u2019re having a one-way conversation, or you can ask questions that&#8217;ll catch your audience\u2019s attention and make them actively participate in the conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latter is more interesting, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users almost always think so too, since interactive experiences are more fun and direct.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actually, marketers say that <\/span><span style=\"font-weight: 400;\">high quality interactive content <a href=\"https:\/\/www.demandmetric.com\/content\/content-buyers-journey-benchmark-report\" target=\"_blank\" rel=\"noopener\">generates twice the amount of conversions<\/a><\/span><span style=\"font-weight: 400;\"> compared to static content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, over <\/span><b>46%<\/b><span style=\"font-weight: 400;\"> of them rate interactive marketing as very or extremely effective compared to only <\/span><b>9%<\/b><span style=\"font-weight: 400;\"> who rate it as either not very or not at all effective.<\/span><\/p>\n<p><em><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7189 aligncenter\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image26-300x300.png\" alt=\"effectiveness of interactive content in helping their organization achieve its content marketing goals\" width=\"383\" height=\"383\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image26-300x300.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image26-150x150.png 150w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image26-768x768.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image26-80x80.png 80w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image26-380x380.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image26-800x800.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image26.png 840w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/06\/Ion_CMI_InteractiveContent_Final.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content Marketing Institute<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Marketers and business owners don\u2019t use this type of marketing by chance; they know that it can bring a wide variety of benefits to their brand\u2019s online presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s have a look at them.<\/span><\/p>\n<h2 id=\"benefits\"><span style=\"font-weight: 400;\">What are the Benefits of Interactive Marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like any digital marketing technique out there, interactive marketing comes with its own <\/span><b>benefits <\/b><span style=\"font-weight: 400;\">that any type of business, big or small, can take advantage of.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7199 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/interactive-marketing-benefits-1-1-1024x630.png\" alt=\"Viral Loops interactive marketing benefits\" width=\"1024\" height=\"630\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/interactive-marketing-benefits-1-1-1024x630.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/interactive-marketing-benefits-1-1-300x185.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/interactive-marketing-benefits-1-1-768x472.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/interactive-marketing-benefits-1-1-380x234.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/interactive-marketing-benefits-1-1-800x492.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/interactive-marketing-benefits-1-1-1160x714.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/interactive-marketing-benefits-1-1.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Whatever your goals are, we believe that the following list will encourage you to take your content strategy to the next level and deliver a better customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without further ado, let\u2019s get into it.<\/span><\/p>\n<h3>Benefit #1: You create relationships<\/h3>\n<p><span style=\"font-weight: 400;\">Enhancing customer satisfaction and loyalty have become an integral part of today\u2019s marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this isn\u2019t something easy to achieve, marketers constantly strive to <\/span><b>create relationships<\/b><span style=\"font-weight: 400;\"> with their audience as a way of building strong communities and connections with it; this is often referred to as <\/span><a href=\"https:\/\/viral-loops.com\/blog\/relationship-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">relationship marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Relationships are crucial for long-term engagement and increasing your customer lifetime value); factors that traditional marketing tactics often fail to satisfy.<\/span><\/p>\n<p><a href=\"https:\/\/cmxhub.com\/keystocommunityreadiness\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to a study<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>85%<\/b><span style=\"font-weight: 400;\"> of marketers believe that online communities can increase an organization\u2019s trust.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"aligncenter wp-image-7190 size-full\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image1.jpg\" alt=\"using the scale below please indicate to what degree do you believe a branded online community will do each of the following interactive marketing\" width=\"1024\" height=\"596\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image1.jpg 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image1-300x175.jpg 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image1-768x447.jpg 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image1-380x221.jpg 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/image1-800x466.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/cmxhub.com\/keystocommunityreadiness\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CMX<\/span><\/a><\/em><\/p>\n<p><b>Interactive storytelling <\/b><span style=\"font-weight: 400;\">can really contribute to this and help brands create strong relationships with their existing or potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because encouraging active participation in the content you\u2019ve created gives them a sense of being part of something. It&#8217;s almost like personalized experience, except it&#8217;s more dynamic.<\/span><\/p>\n<p><b>User-generated content (UGC)<\/b><span style=\"font-weight: 400;\"> is a good example since incentivizing people to create their own personalized content that&#8217;ll be included in your influencer marketing campaign fosters deep connections between them and your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, communities are all about interactions with people who share similar interests, so it makes perfect sense to establish an <\/span><b>interactive marketing strategy <\/b><span style=\"font-weight: 400;\">that&#8217;ll facilitate these interactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s continue to the next benefit.<\/span><\/p>\n<h3>Benefit #2: You increase engagement rates<\/h3>\n<p><span style=\"font-weight: 400;\">Your <\/span><b>engagement<\/b> <b>rate<\/b><span style=\"font-weight: 400;\"> can be defined as the percentage of interactions a brand receives on a piece of valuable content compared to the total impressions it gets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the type, engagements can come in the form of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Likes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shares\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign-ups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Downloads<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Or any other action by the user.<\/span><\/p>\n<p><b>Interactive content<\/b><span style=\"font-weight: 400;\"> specifically aims to incentivize those actions in order to encourage engagement, increase the engagement rate and, therefore, benefit the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How does that happen, we hear you ask?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interactive marketing <\/span><b>encourages more actions than just one click.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Instead of simply reading, listening, or viewing a piece of content, users are also called to take a wide variety of initiatives through a set of interactive tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quizzes can be integrated into blog posts, Q&amp;As can be used in live streams, and UGC can be included in <\/span><a href=\"https:\/\/viral-loops.com\/blog\/giveaway-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media giveaways<\/span><\/a><span style=\"font-weight: 400;\">, just to name a few interactive content examples.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, engagement can increase exponentially through the use of interactive content, so much more than when you use static content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s continue.<\/span><\/p>\n<h3>Benefit #3: You generate more leads<\/h3>\n<p><b>Lead generation<\/b><span style=\"font-weight: 400;\"> is an essential part of any business\u2019s survival, whether it\u2019s in eCommerce, the services sector, or any other type of industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By implementing a good interactive marketing strategy, you can gather your users&#8217; contact information in order to promote your new products directly to them &#8211; via email marketing for example &#8211; or perform retargeting campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While we\u2019ll showcase many examples further on in this guide, think of how a <\/span><b>quiz<\/b><span style=\"font-weight: 400;\"> can contribute to <\/span><a href=\"https:\/\/viral-loops.com\/blog\/demand-generation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">demand generation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By setting one up on your website, you can request your users enter their email address after completing it so they can see their results from the quiz; <\/span><a href=\"https:\/\/viral-loops.com\/blog\/email-capturing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email capturing<\/span><\/a><span style=\"font-weight: 400;\"> can be as simple as that!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, in the following image, you can see a quiz about SEO built by <\/span><b>Outgrow<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7154 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-SEO-Quiz-min-1024x555.png\" alt=\"Outgrow SEO Quiz-min\" width=\"1024\" height=\"555\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-SEO-Quiz-min-1024x555.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-SEO-Quiz-min-300x163.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-SEO-Quiz-min-768x416.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-SEO-Quiz-min-1536x832.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-SEO-Quiz-min-2048x1110.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-SEO-Quiz-min-380x206.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-SEO-Quiz-min-800x433.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-SEO-Quiz-min-1160x629.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-SEO-Quiz-min.png 2820w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/premade.outgrow.us\/grade_your_seo_knowledge\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Outgrow<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">After completing it, if you want to see the results, you\u2019re requested to enter your email.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7151 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgroq-Quiz-Results-min-1024x550.png\" alt=\"Outgroq Quiz Results-min interactive marketing example\" width=\"1024\" height=\"550\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgroq-Quiz-Results-min-1024x550.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgroq-Quiz-Results-min-300x161.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgroq-Quiz-Results-min-768x412.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgroq-Quiz-Results-min-1536x825.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgroq-Quiz-Results-min-2048x1100.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgroq-Quiz-Results-min-380x204.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgroq-Quiz-Results-min-800x430.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgroq-Quiz-Results-min-1160x623.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgroq-Quiz-Results-min.png 2830w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/premade.outgrow.us\/grade_your_seo_knowledge\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Outgrow<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Interactive content will not just help you generate leads, but also <\/span><b>qualify those leads<\/b><span style=\"font-weight: 400;\"> by deciding which of them aren\u2019t quite suitable for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you put out targeted content and specific questions, you can exclude any of those unsuitable prospects and save precious time by not needing to contact them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Makes sense, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving forward.<\/span><\/p>\n<h3>Benefit #4: It\u2019s cost-effective<\/h3>\n<p><span style=\"font-weight: 400;\">Possibly one of the greatest advantages interactive marketing has is the fact that it\u2019s <\/span><b>cost-effective.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">After all, what all marketers crave are techniques with low marketing costs but good results at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interactive marketing can meet those needs; it\u2019s based on content that draws attention and can gather customer data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That data can then be used for sales purposes, which saves labor costs by actively reaching out to customers through ads or other paid means of advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, interactive content can be recycled and turned into other forms of relevant content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good case is that of <\/span><b>polls and surveys<\/b><span style=\"font-weight: 400;\">; after conducting them and gathering all the necessary information, you can turn these interactive content into blog posts or social media posts that present their results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the following image shows a blog post where <\/span><b>Martech<\/b><span style=\"font-weight: 400;\"> gathered the results of a marketing survey it conducted.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7147 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Martech-Survey-min-1024x833.png\" alt=\"Martech Survey -min interactive marketing example\" width=\"1024\" height=\"833\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Martech-Survey-min-1024x833.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Martech-Survey-min-300x244.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Martech-Survey-min-768x625.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Martech-Survey-min-1536x1249.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Martech-Survey-min-380x309.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Martech-Survey-min-800x651.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Martech-Survey-min-1160x943.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Martech-Survey-min.png 1884w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/martech.org\/marketing-salary-survey-2019-a-global-snapshot\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Martech<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Overall, if done in the right way,\u00a0<\/span>creating interactive content<span style=\"font-weight: 400;\">\u00a0can prove to be an effective marketing tool with great benefits for any business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s now have a look at some <\/span><b>forms of interactive marketing <\/b><span style=\"font-weight: 400;\">that you can use for your own business.<\/span><\/p>\n<h2 id=\"types\"><span style=\"font-weight: 400;\">What are the Types of Interactive Marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this part of our guide, we\u2019re going to talk about the different <\/span><b>types of interactive marketing<\/b><span style=\"font-weight: 400;\"> that exist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since there\u2019s a lot of variety, we\u2019ll keep our focus on the most prominent ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started with the first one.<\/span><\/p>\n<h3>Type #1: Leaderboard giveaways<\/h3>\n<p><span style=\"font-weight: 400;\">Raising awareness for your products or services isn\u2019t always a walk in the park.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there are quite a few ways to do so, <\/span><b>giveaways<\/b><span style=\"font-weight: 400;\"> have proven to be one of the most effective ones in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially when it comes to <\/span><b>a new product launch<\/b><span style=\"font-weight: 400;\">, finding the right audience for it is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why we believe <\/span><a href=\"https:\/\/viral-loops.com\/templates\/leaderboard-giveaway\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">leaderboard giveaways<\/span><\/a><span style=\"font-weight: 400;\"> can really help you get things off the ground.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of giveaway is based on <\/span><a href=\"https:\/\/viral-loops.com\/referral-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">referral marketing<\/span><\/a><span style=\"font-weight: 400;\">, meaning that the more people participants refer to you, the more chances they have of winning the giveaway\u2019s reward.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7142 size-full\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Leaderboard-giveaway-min.png\" alt=\"Leaderboard giveaway-min interactive marketing\" width=\"739\" height=\"649\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Leaderboard-giveaway-min.png 739w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Leaderboard-giveaway-min-300x263.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Leaderboard-giveaway-min-380x334.png 380w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This works as a great incentive when it comes to decision-making because it encourages users to promote your contest for their own benefit; it really is a win-win situation!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for <\/span><b>interactive content ideas<\/b><span style=\"font-weight: 400;\"> that&#8217;ll help you get to the next level, then leaderboard giveaways should be a no-brainer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more useful info, make sure to check out our Youtube video on Rewards!\ud83d\udc47<\/span><\/p>\n<div class=\"lyte-wrapper fourthree\" title=\"Mastering Referral Rewards: The Ultimate Guide\ud83d\ude80\" style=\"width:960px;max-width:100%;margin:5px auto;\"><div class=\"lyMe\" id=\"WYL_aMn_0R3OrgA\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/viral-loops.com\/blog\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FaMn_0R3OrgA%2Fhqdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/aMn_0R3OrgA\" \/><meta itemprop=\"duration\" content=\"PT7M9S\" \/><meta itemprop=\"uploadDate\" content=\"2024-09-11T19:57:16Z\" \/><\/div><div id=\"lyte_aMn_0R3OrgA\" data-src=\"https:\/\/viral-loops.com\/blog\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FaMn_0R3OrgA%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Mastering Referral Rewards: The Ultimate Guide\ud83d\ude80<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/aMn_0R3OrgA\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FaMn_0R3OrgA%2F0.jpg\" alt=\"Mastering Referral Rewards: The Ultimate Guide\ud83d\ude80\" width=\"960\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"\ud83d\ude0e Viral Loops gives you the BEST referral program templates inspired by billion-dollar brands to increase and track customer referrals! \ud83d\udc47Where to find us?\ud83d\udc47 Website: viral-loops.com Facebook: viralloopsltd X: @viralloopsHQ Linkedin: Viral Loops Medium: Viral Loops \ud83d\ude4b\u200d\u2642\ufe0f You can even get a REFERRAL MARKETING EXPERT to design &amp; execute your campaigns! \u2764\ufe0f Need a quick introduction call? Send us a message to hello@viral-loops.com or support@viral-loops.com NOW, and our experts will get in touch with you ASAP! \ud83e\udd14 What to do with Viral Loops? 1. launch a referral campaign in a few clicks 2. find beautiful widgets that match the look and feel of your brand 3. design a unique experience for your campaign 4. track and analyze the performance of your campaign and reward your fans from your Campaign Dashboard \ud83d\udc69\u200d\ud83c\udfeb With paid ads, you pay more as you grow. With referral marketing, you grow independently of how much you spend. Let your customers invite their friends on Messenger, Whatsapp, TikTok, email or wherever they communicate.\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:960px;margin:5px auto;\"><\/div><\/p>\n<p><span style=\"font-weight: 400;\">Moving forward.<\/span><\/p>\n<h3>Type #2: Quizzes<\/h3>\n<p><span style=\"font-weight: 400;\">One of the reasons why interactive marketing is effective is that it allows you to track customer behaviors.<\/span><\/p>\n<p><b>Quizzes<\/b><span style=\"font-weight: 400;\"> are a great way of doing so &#8211; not only do they entertain your users, but they also offer user-generated insights that you can then use to understand your audience better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is particularly useful for market research purposes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, quizzes offer interactive elements that make them easy to share and can potentially make them go viral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This not only gives your brand awareness, but more users will complete your quiz, meaning that you\u2019ll have more valuable data to work on.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7159 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-min-1024x551.png\" alt=\"Scents Quiz-min interactive marketing example\" width=\"1024\" height=\"551\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-min-1024x551.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-min-300x161.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-min-768x413.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-min-1536x827.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-min-2048x1102.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-min-380x205.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-min-800x431.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-min-1160x624.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-min.png 2716w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/dot.vu\/p\/interactive\/signature-scents-by-hand\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SignatureScents<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">In the image above, we can see a quiz example by <\/span><b>Signature Scents by Hand, <\/b><span style=\"font-weight: 400;\">helping users decide what their ideal perfume is through a set of questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those questions will help the brand understand more about their audience\u2019s demographics\u2026\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7155 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Question-1-min-1024x462.png\" alt=\"Scent Quiz Question 1-min interactive marketing example\" width=\"1024\" height=\"462\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Question-1-min-1024x462.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Question-1-min-300x135.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Question-1-min-768x346.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Question-1-min-1536x692.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Question-1-min-2048x923.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Question-1-min-380x171.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Question-1-min-800x361.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Question-1-min-1160x523.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Question-1-min.png 2822w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u2026as well as their preferences:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7158 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-Question-3-min-1024x505.png\" alt=\"Scents Quiz Question 3 interactive marketing example-min\" width=\"1024\" height=\"505\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-Question-3-min-1024x505.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-Question-3-min-300x148.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-Question-3-min-768x379.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-Question-3-min-1536x758.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-Question-3-min-2048x1010.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-Question-3-min-380x187.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-Question-3-min-800x395.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-Question-3-min-1160x572.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scents-Quiz-Question-3-min.png 2806w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the quiz, the results will prompt users to buy the fragrance they\u2019re most suitable for according to their answers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7157 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Result-min-1024x608.png\" alt=\"Scent Quiz Result-min interactive marketing example\" width=\"1024\" height=\"608\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Result-min-1024x608.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Result-min-300x178.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Result-min-768x456.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Result-min-1536x912.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Result-min-2048x1216.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Result-min-380x226.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Result-min-800x475.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Result-min-1160x689.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Scent-Quiz-Result-min.png 2608w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, quizzes can be an integral part of your interactive marketing strategy; you gain <\/span><b>valuable insights<\/b><span style=\"font-weight: 400;\"> about your audience, you raise<\/span><b> brand awareness,<\/b><span style=\"font-weight: 400;\"> and you <\/span><b>generate more leads<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds good, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s continue.<\/span><\/p>\n<h3>Type #3: Chatbots<\/h3>\n<p><span style=\"font-weight: 400;\">Although <\/span><b>chatbots <\/b><span style=\"font-weight: 400;\">have been around since <\/span><a href=\"https:\/\/www.information-age.com\/history-of-the-chatbot-123479024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">as early as 1966<\/span><\/a><span style=\"font-weight: 400;\">, they still haven\u2019t been harnessed by most brands, so there are many ways you can use them to help your users out and distinguish your business from the rest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put it simply, chatbots act like <\/span><b>virtual assistants<\/b><span style=\"font-weight: 400;\"> that reply to users in real-time and can answer any questions they might have, as well as promote products and services to them; all in an automated way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see below, the main use cases of a chatbot are mainly around customer support, but also around performing actions such as paying a bill or making a reservation.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7138 size-full\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Chatbots-Use-Cases.png\" alt=\"Chatbots Use Cases\" width=\"638\" height=\"479\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Chatbots-Use-Cases.png 638w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Chatbots-Use-Cases-300x225.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Chatbots-Use-Cases-380x285.png 380w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.drift.com\/learn\/chatbot\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Drift<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, they\u2019re usually built on chat apps like Messenger, WeChat, and WhatsApp, which are <\/span><a href=\"https:\/\/www.messengerpeople.com\/global-messenger-usage-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">used by over 4 billion people<\/span><\/a><span style=\"font-weight: 400;\"> worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chances are, your target audience is already on those apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Google Trends, search demand for the term \u201cchatbots\u201d has seen a significant increase over the years.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7140 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Goolge-Trends-Chatbots-min-1024x344.png\" alt=\"Goolge Trends Chatbots-min\" width=\"1024\" height=\"344\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Goolge-Trends-Chatbots-min-1024x344.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Goolge-Trends-Chatbots-min-300x101.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Goolge-Trends-Chatbots-min-768x258.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Goolge-Trends-Chatbots-min-1536x516.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Goolge-Trends-Chatbots-min-2048x689.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Goolge-Trends-Chatbots-min-380x128.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Goolge-Trends-Chatbots-min-800x269.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Goolge-Trends-Chatbots-min-1160x390.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Goolge-Trends-Chatbots-min.png 2308w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/trends.google.com\/trends\/explore?date=all&amp;q=chatbots\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll cover this type of interactive marketing with a great example further on, but for now, we believe that the following image explains <\/span><b>chatbot marketing <\/b><span style=\"font-weight: 400;\">&#8211; or conversational marketing as some call it &#8211;\u00a0 well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">German grocery chain <\/span><b>Lidl<\/b><span style=\"font-weight: 400;\"> launched \u201cWinebot Margot\u201d; a chatbot assisting users with anything they might need to do with wine.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7145 size-full\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Lidl-Chatbot-min.png\" alt=\"interactive marketing example\" width=\"811\" height=\"729\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Lidl-Chatbot-min.png 811w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Lidl-Chatbot-min-300x270.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Lidl-Chatbot-min-768x690.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Lidl-Chatbot-min-380x342.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Lidl-Chatbot-min-800x719.png 800w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/manychat.com\/blog\/chatbot-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ManyChat<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Users can get guidance on which type of wine is the best for them in terms of flavor and pricing, as well as tips on food and pairing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds fun, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is exactly why chatbots are so popular among consumers; they\u2019re a fun way to interact with a company and get answers to questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In return, companies not only get satisfied users and an increase in customer engagement, but they also get valuable insights and instant feedback from the types of questions they receive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s continue.<\/span><\/p>\n<h3>Type #4: Free tools<\/h3>\n<p><b>Free tools <\/b><span style=\"font-weight: 400;\">are a great way to attract targeted traffic to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering things like calculators, checkers, schedulers, and more, visitors can use them to perform an action and satisfy their <\/span><i><span style=\"font-weight: 400;\">job to be done<\/span><\/i><span style=\"font-weight: 400;\"> search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies benefit from this because those visitors can go on to explore more things on their website and potentially buy a product, book a demo, or even sign-up for a newsletter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, investing and <\/span><a href=\"https:\/\/www.zulutrade.com\/copy-trading\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">copy trading platform<\/span><\/a><span style=\"font-weight: 400;\">, ZuluTrade, offers a wide range of free tools that are capable of attracting the right type of audience.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7170 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Zulutrade-Tools-min-1024x557.png\" alt=\"Zulutrade Tools-min interactive marketing example\" width=\"1024\" height=\"557\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Zulutrade-Tools-min-1024x557.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Zulutrade-Tools-min-300x163.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Zulutrade-Tools-min-768x418.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Zulutrade-Tools-min-1536x835.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Zulutrade-Tools-min-2048x1114.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Zulutrade-Tools-min-380x207.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Zulutrade-Tools-min-800x435.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Zulutrade-Tools-min-1160x631.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Zulutrade-Tools-min.png 2850w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.zulutrade.com\/?t=m\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ZuluTrade<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">After all, a profit calculator, a currency converter, and a Forex calendar are all free tools that interest the type of people the company is targeting as potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Makes sense, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools are generally one of the best ways of having your users interact with you and gain great value from what you offer; this can go on to increase your brand loyalty, consumer engagement rate, and even contribute to lead generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those were a few of the most prominent <\/span><b>types of interactive marketing<\/b><span style=\"font-weight: 400;\"> you can find in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While each has its own benefits, we suggest opting for ones that are suitable for your brand and make sense to use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for more inspiration from other brands that have taken advantage of interactive content, we\u2019ve got you covered!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s have a look at some.<\/span><\/p>\n<h2 id=\"examples\"><span style=\"font-weight: 400;\">4 Interactive Content Marketing Examples to Inspire You<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this section of our guide, we\u2019re going to take a look at <\/span><b>four interactive content examples<\/b><span style=\"font-weight: 400;\">\u00a0from companies that have done it in a great way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll try to cover a variety of interactive content marketing examples and we hope you\u2019ll find them both useful and inspiring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started.<\/span><\/p>\n<h3>Example #1: World Health Organization<\/h3>\n<p><span style=\"font-weight: 400;\">Going back to the topic of chatbots, here\u2019s a great example of how they can be taken advantage of in an impressive way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order for the <\/span><a href=\"https:\/\/www.who.int\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">World Health Organization (WHO)<\/span><\/a> <span style=\"font-weight: 400;\">to spread awareness about COVID-19, it created a Messenger chatbot to answer any questions users might have and educate them on related matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More specifically, users can select between different options, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting a question answered<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting updates about a country of their choice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting tips about managing stress<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Plus, many more interactive options that users might find useful.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7169 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-min-1017x1024.png\" alt=\"WHO Chatbot-min interactive marketing example\" width=\"1017\" height=\"1024\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-min-1017x1024.png 1017w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-min-298x300.png 298w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-min-150x150.png 150w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-min-768x773.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-min-80x80.png 80w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-min-380x383.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-min-800x806.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-min-1160x1168.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-min.png 1454w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if we decide we want to get COVID-19 updates for the USA, by simply typing \u201cUSA\u201d the chatbot will respond to us\u2026\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7167 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-2-min-1017x1024.png\" alt=\"WHO Chatbot 2-min interactive marketing example\" width=\"1017\" height=\"1024\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-2-min-1017x1024.png 1017w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-2-min-298x300.png 298w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-2-min-150x150.png 150w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-2-min-768x773.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-2-min-80x80.png 80w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-2-min-380x383.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-2-min-800x806.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-2-min-1160x1168.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-2-min.png 1454w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u2026thus providing us with the latest case numbers and vaccine rates in the USA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assuming we want to receive travel advice, by entering \u201ctravel advice\u201d we\u2019ll be presented with a list of tips to stay safe while traveling.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7168 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-3-min-1009x1024.png\" alt=\"WHO Chatbot 3-min interactive marketing example\" width=\"1009\" height=\"1024\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-3-min-1009x1024.png 1009w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-3-min-295x300.png 295w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-3-min-768x780.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-3-min-80x80.png 80w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-3-min-380x386.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-3-min-800x812.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-3-min-1160x1178.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/WHO-Chatbot-3-min.png 1442w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Interesting, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is both a fun and interactive way to educate and communicate with your audience, and it&#8217;s way more efficient than manually having to answer questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just to give you an example, when meal-kit company <\/span><b>HelloFresh<\/b><span style=\"font-weight: 400;\"> decided to install a chatbot to manage the increased number of messages, <\/span><a href=\"https:\/\/chatfuel.com\/blog\/posts\/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">response times were cut by 76%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Particularly for brands with a high volume of messages, chatbots should be a no-brainer!<\/span><\/p>\n<p><b>Type:<\/b><span style=\"font-weight: 400;\"> Chatbot<\/span><\/p>\n<p><b>Difficulty level:<\/b><span style=\"font-weight: 400;\"> Medium<\/span><\/p>\n<p><b>Investment:<\/b><span style=\"font-weight: 400;\"> Medium<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s continue with our next example.<\/span><\/p>\n<h3>Example #2: Nike<\/h3>\n<p><span style=\"font-weight: 400;\">You all know <\/span><a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nike<\/span><\/a><span style=\"font-weight: 400;\">; one of the world\u2019s leading sports clothing brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While a user can easily navigate through the website\u2019s online shop and order products, the company came up with a great way to promote its shoes using interactive marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More specifically, users can customize their own shoes online any way they want and have their favorites made for them.\u00a0<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7150 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-min-1024x566.png\" alt=\"Nike Shoes-min interactive marketing example\" width=\"1024\" height=\"566\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-min-1024x566.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-min-300x166.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-min-768x424.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-min-1536x849.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-min-2048x1132.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-min-380x210.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-min-800x442.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-min-1160x641.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-min.png 2816w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.nike.com\/nike-by-you\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nike<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">You can select the colors you want your shoes to have, the type of leather, shoelaces, sole, and anything else a shoe consists of.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7148 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-2-min-1024x560.png\" alt=\"Nike Shoes 2-min interactive marketing example\" width=\"1024\" height=\"560\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-2-min-1024x560.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-2-min-300x164.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-2-min-768x420.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-2-min-1536x840.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-2-min-2048x1120.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-2-min-380x208.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-2-min-800x437.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-2-min-1160x634.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-2-min.png 2842w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.nike.com\/nike-by-you\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nike<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019re done, there\u2019s the option of ordering the pair exactly as it\u2019s been customized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Impressive, right?<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7149 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-3-min-1024x644.png\" alt=\"Nike Shoes 3-min interactive marketing example\" width=\"1024\" height=\"644\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-3-min-1024x644.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-3-min-300x189.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-3-min-768x483.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-3-min-1536x966.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-3-min-2048x1287.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-3-min-380x239.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-3-min-800x503.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-3-min-1160x729.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Nike-Shoes-3-min.png 2488w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.nike.com\/nike-by-you\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nike<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">As you&#8217;ve probably already figured, this is a great way of increasing sales by offering consumers a fun and interactive experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Needless to mention that <a href=\"https:\/\/viral-loops.com\/blog\/building-customer-loyalty\/\">customer loyalty<\/a> can also reach new heights; it\u2019s a unique type of interactive content that not many businesses offer.<\/span><\/p>\n<p><b>Type:<\/b><span style=\"font-weight: 400;\"> Customized content<\/span><\/p>\n<p><b>Difficulty level:<\/b><span style=\"font-weight: 400;\"> High<\/span><\/p>\n<p><b>Investment:<\/b><span style=\"font-weight: 400;\"> High<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving on to the next example we have for you.<\/span><\/p>\n<h3>Example #3: Biteable<\/h3>\n<p><a href=\"https:\/\/biteable.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Biteable<\/span><\/a><span style=\"font-weight: 400;\"> is a video editing software that enables users to create interactive videos and animations, through a variety of templates and tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company took advantage of a <\/span><b>calendar<\/b><span style=\"font-weight: 400;\"> in the form of a free tool to not only inform its visitors about international days and holidays but also offered a free video template for almost every one of them.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7135 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Calendar-min-1024x561.png\" alt=\"Biteable Calendar-min interactive marketing example\" width=\"1024\" height=\"561\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Calendar-min-1024x561.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Calendar-min-300x164.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Calendar-min-768x421.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Calendar-min-1536x841.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Calendar-min-2048x1122.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Calendar-min-380x208.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Calendar-min-800x438.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Calendar-min-1160x635.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Calendar-min.png 2852w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/biteable.com\/calendar\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Biteable<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">That way, users could select one and use the template to make creative interactive videos to share on their website or social media channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just to give you an example, October 31 is Hallowe&#8217;en, so a marketer or business owner can edit the video template in order to create a special video for the day including products, offers, and more.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7136 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Halloween-min-1024x571.png\" alt=\"Biteable Halloween-min interactive marketing example\" width=\"1024\" height=\"571\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Halloween-min-1024x571.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Halloween-min-300x167.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Halloween-min-768x428.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Halloween-min-1536x857.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Halloween-min-2048x1143.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Halloween-min-380x212.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Halloween-min-800x446.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Halloween-min-1160x647.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-Halloween-min.png 2452w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/biteable.com\/calendar\/2021\/10\/halloween-sale-promotion-vid\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Biteable<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Without the templates being included in a <\/span><b>free marketing calendar<\/b><span style=\"font-weight: 400;\">, then chances are they wouldn\u2019t be as easy for searchers to find them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see below, Biteable ranks on Google\u2019s first page for the term \u201cmarketing calendar\u201d.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7137 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-SERPs-min-1024x731.png\" alt=\"Biteable SERPs-min\" width=\"1024\" height=\"731\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-SERPs-min-1024x731.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-SERPs-min-300x214.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-SERPs-min-768x548.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-SERPs-min-1536x1097.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-SERPs-min-380x271.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-SERPs-min-800x571.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-SERPs-min-1160x828.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Biteable-SERPs-min.png 1966w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s also sufficient demand for the term, meaning that the company can attract a good chunk of the total traffic searching for it.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7146 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Marketing-Calendar-Ahrefs-min-1024x319.png\" alt=\"Marketing Calendar Ahrefs-min interactive marketing example\" width=\"1024\" height=\"319\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Marketing-Calendar-Ahrefs-min-1024x319.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Marketing-Calendar-Ahrefs-min-300x94.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Marketing-Calendar-Ahrefs-min-768x240.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Marketing-Calendar-Ahrefs-min-1536x479.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Marketing-Calendar-Ahrefs-min-2048x639.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Marketing-Calendar-Ahrefs-min-380x119.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Marketing-Calendar-Ahrefs-min-800x250.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Marketing-Calendar-Ahrefs-min-1160x362.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Marketing-Calendar-Ahrefs-min.png 2488w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Overall, calendars, just like any other free tool, can bring in targeted visitors who can potentially be converted to paying customers.<\/span><\/p>\n<p><b>Type:<\/b><span style=\"font-weight: 400;\"> Calendar<\/span><\/p>\n<p><b>Difficulty level:<\/b><span style=\"font-weight: 400;\"> Low<\/span><\/p>\n<p><b>Investment:<\/b><span style=\"font-weight: 400;\"> Low<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s continue.<\/span><\/p>\n<h3>Example #4: UserOnboard<\/h3>\n<p><span style=\"font-weight: 400;\">Optimizing the customer journey of one of your landing pages, or your website in general, is both crucial and difficult.<\/span><\/p>\n<p><a href=\"https:\/\/www.useronboard.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UserOnboard<\/span><\/a><span style=\"font-weight: 400;\"> aims to help businesses achieve this and increase the likelihood of new users being turned into customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How does it manage to attract new visitors?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It uses interactive content and, more specifically, offers a <\/span><b>breakdown<\/b><span style=\"font-weight: 400;\"> of how various websites handle their customer\u2019s signup experience.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7163 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-min-1024x659.png\" alt=\"UserOnboard-min\" width=\"1024\" height=\"659\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-min-1024x659.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-min-300x193.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-min-768x495.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-min-1536x989.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-min-2048x1319.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-min-380x245.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-min-800x515.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-min-1160x747.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-min.png 2354w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.useronboard.com\/user-onboarding-teardowns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UserOnboard<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s actually a whole list of websites &#8211; each with its own presentation on the step-by-step process a user has to follow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the following image, you can see that there are over 75 slides explaining how<\/span><b> Duolingo<\/b><span style=\"font-weight: 400;\"> onboard its new customers.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7139 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Duolingo-Presentation-min-1024x658.png\" alt=\"Duolingo Presentation-min\" width=\"1024\" height=\"658\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Duolingo-Presentation-min-1024x658.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Duolingo-Presentation-min-300x193.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Duolingo-Presentation-min-768x494.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Duolingo-Presentation-min-1536x988.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Duolingo-Presentation-min-2048x1317.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Duolingo-Presentation-min-380x244.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Duolingo-Presentation-min-800x514.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Duolingo-Presentation-min-1160x746.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Duolingo-Presentation-min.png 2414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.useronboard.com\/how-duolingo-onboards-new-users\/?slide=15\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UserOnboard<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">By going through them, you can clearly see the level of expertise UserOnboard has on this matter; you can even enter your email address at the end of the presentation.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7162 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-Email-min-1024x618.png\" alt=\"UserOnboard Email-min\" width=\"1024\" height=\"618\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-Email-min-1024x618.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-Email-min-300x180.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-Email-min-768x464.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-Email-min-1536x927.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-Email-min-2048x1236.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-Email-min-380x229.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-Email-min-800x483.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-Email-min-1160x700.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/UserOnboard-Email-min.png 2598w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.useronboard.com\/how-duolingo-onboards-new-users\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UserOnboard<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">This was all made possible because of the creativity inserted into a unique interactive marketing strategy such as this one.<\/span><\/p>\n<p><b>Type:<\/b><span style=\"font-weight: 400;\"> Case studies<\/span><\/p>\n<p><b>Difficulty level:<\/b><span style=\"font-weight: 400;\"> Medium<\/span><\/p>\n<p><b>Investment:<\/b><span style=\"font-weight: 400;\"> Low<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To sum up, every company opts for a different interactive content type, based on what&#8217;s most suitable for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply test out what works best for you and the results can be great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;ll help you in this process is a set of tools in order to create and then execute your interactive marketing ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s have a look at some.<\/span><\/p>\n<h2 id=\"tools\"><span style=\"font-weight: 400;\">4 Tools to Help You With Your Interactive Marketing Efforts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this last section of our guide, we\u2019re going to cover four tools to help you with your <\/span><b>interactive marketing efforts.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Each has its own benefits and capabilities, so let\u2019s get into them.<\/span><\/p>\n<h3><b>Tool #1: Viral Loops<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First up on our list is our very own tool <\/span><b>Viral Loops<\/b><span style=\"font-weight: 400;\">. If you want to harness the power of <a href=\"https:\/\/viral-loops.com\/blog\/word-of-mouth-marketing\/\">word of mouth marketing<\/a>, this is your go-to tool to use.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7165 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Homepage-min-1024x573.png\" alt=\"Viral Loops Homepage-min\" width=\"1024\" height=\"573\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Homepage-min-1024x573.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Homepage-min-300x168.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Homepage-min-768x430.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Homepage-min-1536x860.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Homepage-min-2048x1146.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Homepage-min-380x213.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Homepage-min-800x448.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Homepage-min-1160x649.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Homepage-min.png 2762w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/viral-loops.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ViralLoops<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Viral Loops is a referral marketing software with a huge variety of templates and <\/span><a href=\"https:\/\/viral-loops.com\/integrations\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">integrations<\/span><\/a><span style=\"font-weight: 400;\"> to choose from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to turn your interactive marketing efforts into a seamless process, we\u2019ve got you covered!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With our tool, you can create <\/span><a href=\"https:\/\/viral-loops.com\/templates\/messenger-giveaway\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">messenger giveaways<\/span><\/a><span style=\"font-weight: 400;\"> with the use of chatbots, <\/span><a href=\"https:\/\/viral-loops.com\/templates\/milestone-messenger\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">milestone referral campaigns<\/span><\/a><span style=\"font-weight: 400;\"> via Messenger, as well as <\/span><a href=\"https:\/\/viral-loops.com\/templates\/leaderboard-giveaway\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">leaderboard giveaways<\/span><\/a><span style=\"font-weight: 400;\"> like we saw earlier.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7164 size-full\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Chatbot-Giveaway-min.png\" alt=\"Viral Loops Chatbot Giveaway-min interactive marketing example\" width=\"661\" height=\"724\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Chatbot-Giveaway-min.png 661w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Chatbot-Giveaway-min-274x300.png 274w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Chatbot-Giveaway-min-380x416.png 380w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, we offer integrations with third-party tools such as MailChimp, Facebook, LeadPages, ManyChat, and more, in order to take your interactive marketing campaign to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also just added our best feature yet!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <strong><a href=\"https:\/\/viral-loops.com\/product-updates\/new-feature-viral-loops-rewards\">Viral Loops Rewards<\/a><\/strong>, your account is now fully equipped to connect and send actual rewards. Through integrations with <em><a href=\"https:\/\/viral-loops.com\/integrations\/stripe?_ga=2.15160502.1298985525.1722874482-1695952388.1721688744\">Stripe<\/a><\/em> and <a href=\"https:\/\/viral-loops.com\/integrations\/tremendous?_ga=2.15160502.1298985525.1722874482-1695952388.1721688744\"><em>Tremendous<\/em><\/a>, sending out gifts is now a seamless process.This makes the process for creating your next referral campaign a breeze, not only for your brand but also for your users!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><b>pricing structure<\/b><span style=\"font-weight: 400;\"> is pretty clear.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7166 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Pricing-min-1024x570.png\" alt=\"Viral Loops Pricing-min\" width=\"1024\" height=\"570\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Pricing-min-1024x570.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Pricing-min-300x167.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Pricing-min-768x428.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Pricing-min-1536x855.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Pricing-min-2048x1140.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Pricing-min-380x212.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Pricing-min-800x445.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Pricing-min-1160x646.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Viral-Loops-Pricing-min.png 2744w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can choose between <\/span><b>three flexible plans<\/b><span style=\"font-weight: 400;\"> based on your needs, mainly depending on how large your user-base is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <\/span><a href=\"https:\/\/app.viral-loops.com\/?_ga=2.154974008.1494912115.1635081335-932064711.1631338604#\/access\/signup\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">give Viral Loops a go<\/span><\/a><span style=\"font-weight: 400;\"> for free and see the benefits first-hand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s continue.<\/span><\/p>\n<h3>Tool #2: Outgrow<\/h3>\n<p><span style=\"font-weight: 400;\">The next tool on our list is <\/span><b>Outgrow<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7152 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Homepage-min-1024x554.png\" alt=\"Outgrow Homepage-min interactive marketing example\" width=\"1024\" height=\"554\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Homepage-min-1024x554.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Homepage-min-300x162.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Homepage-min-768x416.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Homepage-min-1536x831.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Homepage-min-2048x1109.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Homepage-min-380x206.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Homepage-min-800x433.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Homepage-min-1160x628.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Homepage-min.png 2856w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/outgrow.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Outgrow<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Remember the different types of interactive content we looked at earlier on?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outgrow is an all-in-one tool to help you create them; from calculators and giveaways to chatbots and polls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does the pricing look like?<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7153 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Pricing-min-1024x563.png\" alt=\"Outgrow Pricing-min interactive marketing example\" width=\"1024\" height=\"563\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Pricing-min-1024x563.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Pricing-min-300x165.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Pricing-min-768x422.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Pricing-min-1536x844.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Pricing-min-2048x1125.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Pricing-min-380x209.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Pricing-min-800x440.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Pricing-min-1160x637.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Outgrow-Pricing-min.png 2854w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/outgrow.co\/pricing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OutGrow<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">You can choose between <\/span><b>four plans <\/b><span style=\"font-weight: 400;\">based on your needs\u00a0 &#8211; such as the types of content you want to create and your team members &#8211; starting from <\/span><b>Freelancer <\/b><span style=\"font-weight: 400;\">all the way up to the <\/span><b>Business <\/b><span style=\"font-weight: 400;\">plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, Outgrow is a good tool that can help you with your interactive marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving on.<\/span><\/p>\n<h3>Tool #3: SurveyMonkey<\/h3>\n<p><span style=\"font-weight: 400;\">We assume you\u2019ve already heard of <\/span><b>SurveyMonkey<\/b><span style=\"font-weight: 400;\">, which is the next tool on this list.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7161 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/SurveyMonkey-Homepage-min-1024x573.png\" alt=\"SurveyMonkey Homepage-min\" width=\"1024\" height=\"573\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/SurveyMonkey-Homepage-min-1024x573.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/SurveyMonkey-Homepage-min-300x168.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/SurveyMonkey-Homepage-min-768x430.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/SurveyMonkey-Homepage-min-1536x859.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/SurveyMonkey-Homepage-min-2048x1146.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/SurveyMonkey-Homepage-min-380x213.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/SurveyMonkey-Homepage-min-800x448.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/SurveyMonkey-Homepage-min-1160x649.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/SurveyMonkey-Homepage-min.png 2642w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SurveyMonkey<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">While the software mainly focuses on one type of interactive content- polls and surveys &#8211; we believe that it\u2019s worth covering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With SurveyMonkey, you can create polls for your audience in just a few simple steps and gain valuable insights about them as well as conduct market research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also particularly useful for companies wanting to test their product idea by gathering feedback from respondents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds good, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to try it yourself, you can first choose a <\/span><b>pricing plan<\/b><span style=\"font-weight: 400;\"> that suits you best based on your needs.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7160 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Survey-Monkey-Pricing-min-1024x580.png\" alt=\"Survey Monkey Pricing-min\" width=\"1024\" height=\"580\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Survey-Monkey-Pricing-min-1024x580.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Survey-Monkey-Pricing-min-300x170.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Survey-Monkey-Pricing-min-768x435.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Survey-Monkey-Pricing-min-1536x870.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Survey-Monkey-Pricing-min-2048x1160.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Survey-Monkey-Pricing-min-380x215.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Survey-Monkey-Pricing-min-800x453.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Survey-Monkey-Pricing-min-1160x657.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/Survey-Monkey-Pricing-min.png 2192w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.surveymonkey.com\/pricing\/teams\/?ut_source=pricing-indv-details&amp;ut_source2=concept-testing&amp;ut_source3=megamenu\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SurveyMonkey<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">SurveyMonkey is one of the best tools out there when it comes to conducting polls and surveys as part of your interactive marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving on to the last software.<\/span><\/p>\n<h3>Tool #4: LeadQuizzes<\/h3>\n<p><span style=\"font-weight: 400;\">The fourth and last tool we\u2019ve got for you is <\/span><b>LeadQuizzes<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7143 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Homepage-min-1024x539.png\" alt=\"LeadQuizzes Homepage-min\" width=\"1024\" height=\"539\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Homepage-min-1024x539.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Homepage-min-300x158.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Homepage-min-768x404.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Homepage-min-1536x808.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Homepage-min-2048x1078.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Homepage-min-380x200.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Homepage-min-800x421.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Homepage-min-1160x611.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Homepage-min.png 2850w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.leadquizzes.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LeadQuizzes<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Since quizzes are a prominent type of interactive content, there are many tools out there helping you build them for marketing purposes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LeadQuizzes is one of them; it allows you to choose between a wide range of templates in order to create a great quiz and gather valuable information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the templates cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Matching quizzes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personality quizzes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trivia quizzes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And many more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what the pricing looks like:<\/span><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7144 size-large\" src=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Pricing-min-1024x572.png\" alt=\"LeadQuizzes Pricing-min\" width=\"1024\" height=\"572\" srcset=\"https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Pricing-min-1024x572.png 1024w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Pricing-min-300x168.png 300w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Pricing-min-768x429.png 768w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Pricing-min-1536x858.png 1536w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Pricing-min-2048x1144.png 2048w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Pricing-min-380x212.png 380w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Pricing-min-800x447.png 800w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Pricing-min-1160x648.png 1160w, https:\/\/viral-loops.com\/blog\/wp-content\/uploads\/2021\/11\/LeadQuizzes-Pricing-min.png 2116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.leadquizzes.com\/pricing-response\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LeadQuizzes<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">There are <\/span><b>three plans<\/b><span style=\"font-weight: 400;\"> to choose from, each with its own capabilities in terms of website accounts and amount of responses you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To sum up, LeadQuizzes is one of the market\u2019s best tools when it comes to building quizzes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s wrap things up with some final thoughts.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Before You Go<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There you have it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our full guide on <\/span><b>interactive marketing<\/b><span style=\"font-weight: 400;\"> has come to an end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We truly hope you enjoyed it, as well as gained valuable knowledge that&#8217;ll help you in your future marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that, whichever of the types we covered you go for, you should make sure it&#8217;s the right one for you and do it according to your brand\u2019s guidelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, try to always offer an <\/span><b>interactive and fun experience<\/b><span style=\"font-weight: 400;\"> to your users; the outcomes can be valuable! Creating content that&#8217;s interactive might be harder to craft, but the returns can be tenfold. Plus, search engines will love you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need any assistance in your next interactive marketing campaign, please don\u2019t hesitate to <\/span><a href=\"https:\/\/viral-loops.typeform.com\/to\/x9fuvZ\/?typeform-source=viral-loops.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">request a free demo<\/span><\/a><span style=\"font-weight: 400;\"> from us and we\u2019ll do our best to help you out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks for reading!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Content comes in a wide variety of formats such as videos, blog posts, eBooks, social media posts, and&hellip;\n","protected":false},"author":14,"featured_media":7200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-7131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/posts\/7131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/comments?post=7131"}],"version-history":[{"count":17,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/posts\/7131\/revisions"}],"predecessor-version":[{"id":9625,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/posts\/7131\/revisions\/9625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/media\/7200"}],"wp:attachment":[{"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/media?parent=7131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/categories?post=7131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viral-loops.com\/blog\/wp-json\/wp\/v2\/tags?post=7131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}