What you’ll read in the next chapters is an amalgamation of a 5-year experience in referral marketing.
We figured out that it would be perfect to put in a single guide, all the insight we managed to gather from all the campaigns we hosted, and offer it for free to all the people who dig the idea of growing their business with referral marketing.
This is more a set of actionable tactics, than it is another “ultimate guide”.
Gaining one million potential users during prelaunch is perhaps a lofty target for a small startup. But you can certainly expand your prelaunch reach—and your waiting list—by imitating some of Robinhood’s techniques.
Just like Robinhood stole from the rich and gave to the poor, we’re stealing/ borrowing from Robinhood’s referral program tactics and giving to you.
Instead of inviting potential Robinhood users to join a mailing list, the company appealed to its interested fans’ desire to be the first to benefit from what Robinhood had to offer.
So how did Robinhood‘s referral draw in the first eager-to-gain-early-access few?
Robinhood kept the sign-up process short, sweet, and simple.
When a person arrived on the early-access landing page, only one task stood between them and the chance to be the first to use the Robinhood app: entering their email address.
The brainpower behind building Robinhood’s waiting list knew this fact and designed a sign-up page so straightforward that it could be completed before any person (or fish, for that matter) could lose interest.
The page was simple to use. Not full of jargon or length copy, just one powerful hook—”Robinhood $0 commission stock trading. Stop paying up to $10 per trade.”
Giving users only one option; To opt-in.
Gaining access was simple.
With Robinhood’s referral and like many other pre-launches, the first few sign-ups were acquired from family, friends, and as a result of press mentions.
People. Love. Playing. Games.
Especially when those games are tied to rewards they actually want.
Robinhood created a referral-based viral loop that looked something like this:
Paid Advertising or PPC, as you probably already know can significantly boost the reach of your referral campaign if your budget allows for it
Preferably when you run such a campaign you’d prefer instant boost in traffic rather than something for sustainable, for this reason we suggest you opt for Facebook and Instagram ads instead of something like Google Adwords.
Concerning the benefits of running a PPC campaign, except from the massive reach you’re going to achieve, you’ll also build an active audience that can be used even after the the end of your campaign AND you’ll increase your brand loyalty as you are going to be engaging more with people interested in your business.
To do all that, our own PPC expert conducted a step-by-step guide on how to optimise your Facebook ads which is too detailed to be included in this page, so, when it’s time to make the most out of your dollars go here.
Most of the time, referral marketing campaigns fail to get the traction they deserve because their message gets lost in the endless noise we call the Internet.
With extraordinary Open & Click-through rates, Messenger is a less intrusive and inexpensive way to get your message right in the face of your potential customers.