Prelaunch | Viral Loops Insider

Prelaunch

17 posts

Get your product ready for success before it goes public with our easy-to-follow pre-launch marketing strategies and product launch plans.

Our guides help you build excitement through early-bird referral programs, email updates, social media posts, early reviews, and partnerships with influencers.

Whether you’re getting ready to launch an app, software service, physical product, or business service, we have tips that work.

Learn how to create a smart product launch strategy, map out when to do what with a product launch timeline, and use pre-release marketing activities that grow your audience, gather useful feedback, and set up your product for a great first day.

Browse our resources to build a pre-launch marketing plan that creates momentum and makes your product release memorable and successful.

Common Questions About Pre-Launch Marketing

When should I start my pre-launch marketing plan?

For most products, begin at least 3-6 months before launch. Bigger products might need more time.

How do I know if my pre-launch marketing strategies are working?

Track email sign-ups, social media engagement, website traffic, and press mentions to measure your progress.

Do I need a big budget for pre-launch marketing?

No! The best pre-launch marketing strategies cost little or nothing, so focus on building relationships and creating valuable content.

What’s the biggest pre-launch mistake to avoid?

Not having a clear way to capture interested people’s contact information. Always include easy sign-up options.

Ready to start planning your product launch? Explore our resources below or contact us for personalized guidance.

And when you’re ready to take action, sign up to Viral Loops to start your prelaunch marketing programs.

Prelaunch Marketing Articles

RReferral Marketing

Why & how to build a referral program for your web app.

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How to Build a Web App Referral Program That Actually Works

Referral marketing turns happy customers into powerful growth engines. Newsletter giants like The Hustle, Morning Brew, and The…

MMarketing

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Conquer Your Prelaunch: Using Ads for Shopify Stores

In a digital marketplace where thousands of new online stores launch daily, starting without pre-built anticipation is like…

RReferral Marketing

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Prelaunch Campaigns: How to Do It Right the First Time

Picture this: Your product launches to crickets. Zero buzz. No waiting customers. Just you, refreshing your sales dashboard,…

PPrelaunch

a green and white text on a white background - Pre-Launch Marketing Guide Article Cover

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Ultimate Pre-Launch Marketing Guide: 15 Sure Win Strategies

Ever thought of pre-launch marketing as throwing the most anticipated party of the year? That’s exactly what it…

GGeneral

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Coming Soon Website Landing Page: Tips and 40+ Examples To Inspire You

Announcing a new website or product can be both scary and exciting. Will people care? Will they sign…

RReferral Marketing

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Mastering Early Bird Marketing (With a Dash of Referral Program Magic)

Are you tired of ho-hum sales numbers and a customer base that couldn’t care less about your latest…

CCase Study

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Interview: Getting pre-sale signups before a festival launch with referral giveaways

The following is a comprehensive summary of our interview with Sian Bennett and Rory Palmer Rowe from Mustard…

PPrelaunch

a yellow and black text - waitlist referrals with 2 micro-strategies Article Cover

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Getting more waitlist referrals with 2 micro-strategies

A quick intro to waiting lists One of the most common use cases of Viral Loops is to…

RReferral Marketing

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Interview: Planning and promoting a referral campaign (for new products)

The following is a comprehensive summary of our interview with Daniel Johnson from WeScaleStartups—you can listen to the…