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May 24, 2019 - No Comments!

Viral Loops Product Update: Viral Loops for Messenger gets an upgrade.

We are almost halfway through Q2 for 2019. What a ride!

If you are familiar with our work, you probably know that in the past few months we got obsessed over referral marketing via Messenger.

Our obsession led us to create the first comprehensive solution for running referral giveaways via Messenger.

We used the 1st version of this product to run quite a few campaigns and the results were amazing- on one occasion we managed to generate 35K leads in 20 days.

The feedback, and insight, we managed to gather from these campaigns offered a chance to see what we did right and what could become better.

And we made things better… a lot.

This product update aims to present the 2nd version of Viral Loops for Messenger(v2.1), and all the changes that come with it from May and on. 

BTW, we used v2.1 of Viral Loops for Messenger, and we collected 4K+ leads in 5 days for a Shopify store.

Everything new with our Manychat Template.

In general, Facebook Pages are allowed to run referral campaigns and giveaways by incentivizing people to invite their friends to take actions and get several rewards.

But, it depends on the case and rewards if a campaign is compliant with Messenger’s Terms of Services. 

However, Messenger is still in a transition state and we want to be on the safe side anticipating as much as possible future changes and concerns.

For that reason—and given that our Messenger Giveaway template has numerous positive effects for a company—we decided to remove the option of incentivizing people to invite their friends for extra entries. We already beta tested this with several clients and we are very happy with the results. 

More specifically, Here is what we did to ensure high performance for your campaigns:

  • People are prompted to invite their friends based on altruism: For example: “Invite your friends to get a chance to win this great reward!”
  • We still do track referrals and who invited whom. This helps brands identify their advocates and run targeted marketing campaigns.
  • Added the option to incentivize people to take other actions than inviting a friend for more entries to the giveaway, like “Follow on Instagram.” This will help you increase your audience in other social networks.

As you already know, we are committed to amplifying your message through word of mouthonline and offlineand messenger marketing is a great tool to achieve this. We will keep a close eye on messenger space and make sure you learn the latest developments first.

The basic flow

Overall, the way the basic flow of the template works in a very simple way.

After entering the flow, the end user is asked to confirm his/her participation in the giveaway. After doing so, users are prompted to invite their friends in order for their friends to get to know about the giveaway as well.

Viral Loops for Messenger basic flow

Viral Loops for Messenger basic flow

That’s the main difference between this template and the previous version we released in the past; in the previous version, we incentivized referrals by offering more entries to the giveaway.

Obviously, that’s not the case anymore, for the reasons mentioned in the section above.

In order to maximize the results of each campaign, the basic flow was enriched with 2 additional flow for re-engaging with the campaign’s participants.

Explosive Instagram growth.

For the 1st re-engagement flow, we’ve added a "Follow us on Instagram" step. 

When clicked, the participant receives 10 extra entries for following your Instagram account (win-win!).

Viral Loops for Messenger Instagram flow

Due to Instagram not offering an open API, it’s not possible to actually track which users really followed your account. 

Our tests showed that the vast majority of people visiting your account will also follow it, but even if people don’t actually follow you, the organic reach of the Instagram account will peak quickly resulting in better discovery inside Instagram itself.

One final push.

Users that had indeed clicked the “Follow on Instagram” button, will also receive the 2nd re-engagement flow.

This condition is added to ensure that the 24+1 hour conversation window stays open and you can message your Manychat subscribers free of charge with any type of content (promotional or other). 

In this step, participants will be informed about their current total points and be reminded to invite more of their friends.

Viral Loops for Messenger re-engagement flow

The perfect flow for eCommerce.

In Viral Loops, we’ve fallen in love with the eCommerce industry and that’s the reason we wanted to do something special for our eCommerce customers in this new version.

The flow for eCommerce works in the exact same way as the basic flow I described above, with only one difference; Before confirming their participation, users are asked to choose the prize they want to win the most from the giveaway.

Now you can offer your users the option to choose from up to 4 different prizes.

Viral Loops for Messenger eCommerce flow

This is ideal for eCommerce/Shopify stores that wish to promote their products.

That procedure allows you to apply tags to the participants according to their reward choice, and then run to those tagged users Ads according to their interests with retargeting ads.

Bonus features that make a difference.

Do you like making sales?

We know that for an eCommerce business, even though that awareness is really important, there’s only one thing that really moves the needle; SALES.

That’s why we created a bonus flow, specifically for our eCommerce customers, that aims to bring sales when participants are all warmed up.

After the giveaway ends, you have to inform participants about the big winner; right?

That’s an excellent chance for you to incentivize people who didn’t win to make a purchase from you by offering a friendly discount. That’s what this bonus flow is all about.

Viral Loops for Messenger Runner up flow

We used this flow for a small cosmetics brand, offering a 30% discount and managed to generate a few thousand in instant sales

Email marketing is still relevant.

Although Messenger is on the rise, email marketing still works

For Viral Loops, it’s still the #1 channel for distributing our content. Email addresses are valuable for a variety of reasons- distributing content, creating custom audiences for ads, newsletters with offers, sending receipts, etc.

Grabbing people’s attention on Messenger might act as a drive for users to provide their email addresses, as the particular medium (Messenger) has a “quick” user experience that people are familiar with.

In this version of Viral Loops for Messenger, we’ve added a bonus flow that allows you to ask people for their email address, enriching your database with new leads.

The way it works is fairly simple; after entering the flow, users are asked to comply with the Terms & Conditions (GDPR compliance).

Right after agreeing with the conditions presented, they are asked to enter their email address.

Simple as that.

Viral Loops for Messenger grab email flow

In order for these email addresses to be sent to your database, you have to integrate Manychat with the email marketing platform you’re using.

Manychat has an official integration with Mailchimp but in case you’re using another service, you can connect your Manychat account with some of the most popular email marketing services with Zapier.

Launch & pre-launch for your Messenger the easy way.

On the time of the actual launch, you needed as many eyeballs on the giveaway as possible.

That’s the reason you need a pre-launch campaign

The easiest way to do so is by creating a Facebook post announcing there will be a huge giveaway and ask people to leave a comment answering a simple question.

Every time a person answers the question, they will be added in our pre-launch segment inside Manychat.

This is possible with Manychat’s “Comment to message” growth tool.

Τhe "Comment to message" growth tool can be used, not only during the pre-launch period but on the launch date as well.

If you want to make only one Facebook Post about the giveaway, it would be better to do so at the launch date.

In case you wanted to use this particular growth tool in the past, you had to do all the work manually. From now, it’s included in Viral Loops’ Manychat template.

In order to make this work, you should make some changes to the copy of the automated message and opt-in message according to your business/brand tone and to change the Launch Date.

After that, you should create a post on their Facebook Page.

It is advisable to use a remarkable picture that would catch the eye, something related to the giveaway concept or rewards or something related to the keyword/questions asked.

The copy of the Facebook post should include:

  • Announce the upcoming giveaway.
  • Prompt users to comment on the Facebook post in order to receive in their Messenger inbox a message(that should be explicitly explained). 

It is better to include a creative question that would create many Facebook comments, it’s more conversational/advisable.

e.g.

How to use Facebook Messenger for Referral Marketing

After setting up the "Comment to message" growth tool along with the Facebook Post, it’s time to publish the Facebook post and as soon as possible to connect it to the growth tool.

Go to the growth tool, click the "Select a post", select the corresponding post and then activate the growth tool.

We also have a short tutorial on how to do so:

May 21, 2019 - No Comments!

4K+ leads in 5 days with a Manychat giveaway – Case Study

Getting traction for a new eCommerce store might become a nightmare.

The competition is huge, and buyers are constantly bombarded with ads coming from anywhere; I mean just open your Facebook feed or your Instagram stories.

Lately, in Viral Loops, we have kind of fallen in love with the eCommerce and Retail industry- especially Shopify stores, so when Mastic Spa came up asking for our help we decided to dive head first and build a messenger giveaway with them.

Mastic Spa is a cosmetics brand with natural beauty products with Mastic; a resin produced only in the Southern part of Chios, a beautiful Greek island. It has multiple applications in cosmetology and pharmaceutical.

 

The exclusivity of the raw materials of Mastic Spa’s products was a strong indicator of its potential, and we like things with potential.

If you ask me, that’s the reason we managed to create an amazing experience that resulted in the success you’re about to read about.

Enjoy!

The objectives.

As I told you in the open paragraph Mastic Spa is a new brand, and as every new brand its success comes down to 3 things:

  1. Awareness in order to start acquiring leads.
  2. Data gathering for correct segmentation and ad targeting.
  3. Sales- well, because sales put the oil in the engine (duh!).

Creating awareness for products and businesses is what Viral Loops does, so we knew that we could nail the first point above.

But what about gathering data and making it easy to use for segmentation and targeting?

Or what about sales?

We knew that we had to create a seamless experience both for the people at Mastic Spa and their customers; something that would make everybody’s life easier.

Creating a viral giveaway with a Manychat giveaway seemed like a one-way road.

4K+ leads in 5 days with a Manychat giveaway

We knew it would work because we’ve already done it in the recent past for another client, gathering 35K leads in 20 days with a Messenger referral.

This type of campaign allowed us to grab leads, segment users based on their preferences (will explain how further down the article) and demographic, and drive sales directly from inside Facebook Messenger, since the app has more than 1.3 billion monthly active users.

People are used to it.

How we did it.

The first thing that we needed to take care of is the structure of the Manychat giveaway campaign.

What would be the rewards?

Mastic spa has a variety of cosmetic products, so we decided to create bundles of products for the winners depending on the body parts. We created 3 bundles:

  • Body.
  • Hair.
  • Face.

The Messenger giveaway would run for 5 days straight, and every day we would pick a different winner that would receive the bundle of their choice.

After participating in the giveaway users would be prompted to invite their friends- the altruistic approach in the steps of AirBnb worked like a charm, and asked to follow Mastic Spa on Instagram in order to get 10 more entries increasing their chances to win.

If you are around more than 1 day, you know that Instagram is a brand paradise. That’s the reason why pushing people to follow Mastic Spa was crucial for the brand.

Finally, for the people that didn't win anything from the Manychat giveaway campaign, we had a runner up offering them a discount for Mastic Spa’s products.

Driving sales at that point is easier as people are familiar with the brand and the exclusivity of its products, which can really boost their desire to purchase

Pre-launch & Launch.

Allowing people to know about your viral giveaway prior to the actual launch, will give you a head start in gathering leads, but most importantly it will make an impact on the opening day of your Messenger referral campaign.

We had 5 days to gather as many entries as possible. Expecting for the campaign to start picking up fast by deploying our efforts the day of the launch would be a juvenile move.

On the time of the actual launch, we needed as many eyeballs on the giveaway as possible.

That’s the reason we decided to start a pre-launch campaign

Since the whole giveaway would take place inside Messenger, leveraging Facebook for the pre-launch was the obvious choice. We created a Facebook post announcing there would be a huge giveaway and we asked people to leave a comment answering a question.

Every time a person answered the question, they were added in our pre-launch segment inside Manychat.

Here’s how the post looked like:

This was possible by utilizing Manychat’s Comment growth tool. If you want to learn how to set it up, I’ve made a short tutorial explaining everything you need to know:

The pre-launch proved to be a huge success as we managed to gather 2,405 leads, ready to participate in our viral Messenger giveaway.

So far, so good.

The day of the launch finally arrived, and we had 2 things to do:

  1. Gather new leads.
  2. Let people from the pre-launch that the giveaway is live.

In order to gather new leads, we created another Facebook post (similar to the one we created for the pre-launch) announcing the Messenger giveaway. Once again, we used Manychat’s Comment growth tool in order to get people inside Messenger.

Here’s what the post looked like:

That resulted in getting another 1,563 additional leads for the giveaway.

The viral giveaway inside Manychat.

As you probably understand, the things I described up to this point have nothing to do with the actual mechanics of the Manychat giveaway campaign.

In order for the campaign to work, we used our Messenger Bot Giveaway template. Let’s take a look at how the flows we used, look like inside Manychat’s interface.

The participation flow.

This is the first set of messages sent to both the pre-launch participants and the people who started participating after the actual launch of the giveaway.

As you can see in the image below, users were welcomed with a bit of info about the giveaway, followed by asking for their prize preference.

After making their choice users were asked to confirm their participation, and shortly after were prompted to share about the giveaway with their friends.

The reason for putting people to select their preferred prize before confirming their participation was simple; after having a glimpse of the value they could receive, it was almost impossible to abandon their onboarding.

The invite flow.

From the moment a user completed their participation, they automatically entered the invite flow.

As I explained a few paragraphs above, we decided to take an altruistic approach with our invite system. In the past, we used to offer participants more entries for inviting their friends, but that didn’t seem to match with Mastic Spa’s brand.

That’s we kept it really simple.

We asked people to invite their friends in order for their friends to have a chance to win the prizes too. Friends appreciate a kind and altruistic gesture, more than a request based on incentive; and we wanted people to invite their good friends.

Follow on Instagram.

Asking people to follow Mastic Spa’s Instagram account was our 1st re-engagement touch point. Every user that followed the account, got 10 additional entries to the Manychat giveaway campaign increasing their chances to win the prize of their choice.

As you probably know Instagram doesn’t offer an open API, so it’s not possible to actually track which users really followed the account. That’s why we offered the 10 additional entries to anyone that visited the Instagram account by following the link we provided.

The vast majority of people visiting the profile also followed it, but even if people didn’t actually follow the organic reach of the Instagram account would peak quickly resulting in better discovery inside Instagram itself.

Invite a friend.

We needed a 2nd re-engagement touch point, and asking people to invite more of their friends is always a good idea when it comes to referral marketing.

The problem was that we’ve already asked them to do so when they first participated. 

What we needed was an excuse to contact them

Our excuse was to inform participants about the current number of their entries.

After providing that information, we were kindly asking them to share the giveaway with their loved ones.

Daily draws & winner announcements.

Picking the daily winner of the Messenger referral campaign is a piece of cake. I’ve made a short tutorial about how you can do it from inside Viral Loops:

After picking the daily winner, Mastic Spa posted the result on Facebook along with a funny GIF.

The runner up for sales.

Apart from the Facebook post announcing the daily winner, we had to make sure that all of the participants were aware of it.

This announcement (via Messenger) gave us the opportunity to broadcast our runner up for bringing actual sales to the brand.

So, we crafted a message that informed participants about the daily winner and asked them if they wanted to receive a surprise from us.

By accepting our surprise gift, they were informed that we offered them 30% discount for their order in Mastic Spa’s store.

The ROI.

Needless to say, the campaign proved to be a huge success. The combination of high-quality products with carefully crafted copywriting and a really small ad spend budget (around $150), brought some amazing results.

Overall, this Manychat giveaway campaign resulted in:

  • 4K+ Messenger subscribers.
  • 48% of the total participants sending at least one invitation.
  • 650 people participating from an invitation.
  • ~1,080 Instagram followers.
  • A few thousands in sales.

The next steps.

Apart from a quick spike in engagement, leads, and sales, this Messenger viral giveaway offers Mastic Spa an amazing opportunity.

On the one hand, the brand has enough data to retarget the participants with products based on their preferences (like the kind of bundle they wanted to win), and on the other hand, Mastic Spa built a database of users ready to be nurtured through content marketing.

If that wasn’t enough, those users are open to direct sales; something that could turn into great profit for the brand.

Want to build your Manychat giveaway campaign?

Viral Loops for Messenger is now available for you to run your giveaway via Facebook Messenger!

We can help you set up your campaign and start collecting leads that you can use to drive direct sales for your brand.

Build your Messenger Referral Marketing Campaign now!

 

May 8, 2019 - No Comments!

Rodrigo Noll: Successful referral programs in 4 steps

We're all about referral marketing.

If you're familiar with what we do in Viral Loops, then you know it.

The last couple of months we did a few interviews with some of the best in their respected field- we had the guys from Fetch & Funnel, Arri Bagah, Alexandr Fedotov, Hunter McKinley, and Natasha Takahashi, but none of them was an as strong advocate of referral marketing as Rodrigo Noll.

During our chat, he revealed the framework he uses (which is actually very simplistic) to build his referral campaigns, and how he managed to leverage referral marketing for Brazil's top travel club with smart prizes.

Enjoy!

Who’s Rodrigo Noll and what does he do lately?

I'm a Brazilian referral marketing specialist and I am an entrepreneur.

I founded my first company in 2010. It was a travel e-commerce here in Brazil and we used to sell escape getaway trips so you could take short breaks and go on vacation many times a year.

We have sold that company to a bigger tourism group here in Brazil and then I went to the U.S. to take a short course in Boston. When I came back, I was hired as the sales and marketing director for a big travel club in South Brazil in a city called Florianopolis.

They say Florianopolis is the Brazilian Silicon Valley because there are lots of start-ups there and the ecosystem for entrepreneurship is very interesting.

I have grown this company´s revenue using referral marketing strategy, as only this channel represented up to 65% of the total revenue. As a brand, we used to do referral among our actual clients and we had great success.

That's how I came to the referral world. Nowadays, I'm not working for that company anymore and opened my own referral agency. We're are the first ones in Brazil.

Why referral marketing, and what was the most successful tactic that you used?

That's a very interesting story because the first thing I did when I got hired as the sales and marketing director for that company, was to talk to the clients. I think the very first action every marketer should do is to talk to the clients and you should do that very often.

So I grabbed the phone, I called 50 or 60 clients, and then I visited them in order to get to know their persona better.

One thing that every client was telling me- that was becoming a pattern, was: "Rodrigo, I'm very satisfied with your service, with your product. I love your company, I use it for so many years now and I even have referred, five, ten, fifteen, twenty other friends in clients."

Every satisfied client I was visiting was saying the same thing.

So I identified the pattern and I thought, that we had to power up the referral marketing strategy. When I first came to the company, they already had an active referral marketing program and I was responsible to give it scale, ROI and make it become the biggest sales channel for the company.

So I started a referral marketing program.

I was giving clients an upgrade in their own subscription for referrals. I tried a lot of prizes, but the single prize that brought me the biggest result ever was my own product.

The right time and place to ask for referrals.

With my clients, I have developed a method. And this method has four main key activities and tactics you should do to get a great referral marketing program.

One of these key activities, I call it the key moment.

So I think that it's very relevant, the moment when you remind your client that they can refer to a friend. I had mapped many key moments during my client's journey.

For example, the best moment when I get referred the most was when the client came back from the trips they were taking with us.

I think that's when the success cycle of your product and your service ends, that's a very good moment to ask for a referral or remind your client that you have a referral marketing program.

So, two key moments; Asked for referral when they are planning their trips, and asked for referral when they came back from trips. When they came back from their trips, it was a huge success.

Also, a good key moment I tested was when they answer the NPS research; when clients answer a nine and then they were promoters, I used to ask them for referrals.

Another one, last one that is very interesting.

My sales model was not that scalable. It was an inside sales model.

I had salespeople on the phone, and my sales cycle was really fast, actually. It was only for 20 days.

An experiment I ran that was really nice, was when the salespeople get to the end of the sale cycle and the sales are not closed, when the client says, okay I liked your product but I'm not going to buy it today.

This was a great moment to ask for the client for a referral because he already knows the benefits of the product and he surely can think of someone around their circle who can benefit from this product.

We got great success from that moment too.

A 4-step referral marketing framework that works.

My framework has four key elements.

Many people ask me about the tools they should use, or how much they have to invest to have a good referral marketing program. I think before deciding the budget, you have these four key points that you have to master so that your referral marketing program works.

So, the first key point is the prize.

What is the product or what is the incentive that you are going to give your persona so he's going to be interested in referring you. I think a big mistake people make here is they try to bribe their clients. They try to buy their clients, to bribe their clients.

Your clients, they are not making a living out of your referral marketing program.

Most of the times, what works the best is something that enhances their experience with your own product, with your own service; an upgrade or credit in the platform. That's the first point of the framework, incentives.

The second point is the mechanics. What is going to be the mechanics of your referral marketing program?

An e-commerce business is not going to have the same mechanics than a sales company and it's not going to have the same mechanics as a consultancy company. So that's the second point of the framework.

The third point is channels.

Referring your company should be easy, and should be everywhere. Your clients should be reminded everywhere that you have a referral marketing program.

Most referral marketing programs I know that failed, they failed because they are don’t activate the program. It stays in a corner in the footer of the website and clients don't even know you have a referral marketing program.

The fourth key point is the key moment, as I mentioned above.

So that's the framework: Incentive, mechanics, channels, and key moments.

The mechanics of a successful referral program for an e-commerce brand.

The mechanics, change according to the prices and to the sales method of the company.

A big mistake I see in companies trying to develop their first referral marketing program is trying to use, for example, an e-commerce framework in a company with another business model which doesn't fit.

And they use that because they only know the e-commerce framework because they hadn't studied, they don't know that they are other mechanics available. Especially in Viral Loops that you guys are very clear that the client can choose a template that fits their needs.

You've got to choose the right mechanics for your business model.

Otherwise, it's going to be hard for the client to understand how it works, and it is not going to work.

I have done a few e-commerce programs, and for everyone I did, I copied your template for e-commerce. I think that's the most successful one. There's no point in trying to do something different if that works already.

Super important metrics.

I think the viral coefficient (K-factor) is a metric that my clients always love to see.

I think that's not the main metric we got to measure, but it's a metric the clients love to see because they want to compare their business to other businesses. So, yes I follow their viral coefficient, but there are 2 other metrics I like to measure.

The first one is the, I don't know how I call that in English, is how many clients of your existing base, jump into the referral program.

I think it's the very first thing that I always focus on. We call it user adoption.

You have to set up a referral marketing program that your clients know that it exists and that your clients want to take part in.

But, I think this metric is not the most important.

I think the most important metric is how many invites every customer of yours has sent out.

That's why I like the milestone referral framework. Because you have many opportunities to make touch points, you can do retargeting with Facebook ads, you can do many things.

The main reason why the Milestone works very well is that the whole experience is more gamified. You can reward the people that send out at least one invite with more rewards.

You can combine rewards and you can give more things back to them. It's more interesting and exciting for them to invite a friend because it's more like a game rather than just sending out an invite.

Another very interesting thing I have done in this travel club is Facebook ads. Retargeting ads for my clients depending on the stage of the milestone referral they are in.

I have different ads for people who had referral one, two, three and four clients to remind them that they had bigger prizes.

The company had another online operation which was a travel app called Nativoo. We have grown this app, mainly through ASO and long tail strategies.

We positioned it strategically at the top of the funnel of our company. Every user who downloaded it was going to be invited to the main product, which was the subscription travel club, and, this would boost our referral strategy on the main business too.

 

We ended up with one million downloads with this Nativoo app at that time.

It was the official app for the Brazilian world cup. It was a very recognized app here in Brazil. It was the official app for the city of Rio de Janeiro, and we had great success.

It's still on if you want to download it. It creates travel itineraries for you. However, the referral program is not live anymore in the app.

A few last thoughts.

I want to add something regarding the Brazilian market.

I believe that every company in the world have already made a sale by referral. Everyone refers. Referring is a natural act of the human being.

Aristotle’s said that we are social animals.

We refer because we want to be accepted in groups. We refer because we want to give good information to our friends. So referring is a natural human act.

That's why every company in the world has already made a sale by referral even though they don't know about it.

So, the problem is, especially here in Brazil, that Brazilian entrepreneurs, they simply forget that referral marketing can be a good sales channel for them.

They simply let the referral sales come by look. Only organically. They forget that they can turn that into an active channel. So, that's the main opportunity I see in Brazilian markets nowadays. I don't know if that's a global situation in the U.S. or Greece or Europe, I don't know.

But here in Brazil, it's crazy how big the opportunity is. So few companies have an active referral marketing program nowadays.

I have run research with my online audience and I had two questions.

The first question was, “have you already referred, or have you already been referred to some company?” 94% of the people responded yes.

The second question was, “do you have an active referral marketing program in your company nowadays?” 98% of the customers of the audience answered no.

That's how huge the opportunity is.

I think that's an education problem. The market needs to be educated. I always say to people here in Brazil in my talks and in my workshops that referral marketing is not a campaign, is not a hack, is not an action. Referral marketing is a new sales channel.

And as every sales channel you have, it has to be optimized. It can be optimized.

You can invest time in making it better. So it's not magic, so it's going to work from nothing. It's a very interesting tool. And the biggest proof it's a sales channel is that I have generated lots of sales for this travel club for five years in a row.

I have left the company and it's still working. They're still beating their quota.

It's not an isolated tactic that would do that. A hack. It's a sales channel. Some people got to know that. Our responsibility is to educate the market.

April 24, 2019 - No Comments!

Alexandr Fedotov: Making & spending millions on Facebook with ads

As you probably understand from the title of this article, this is about Facebook ads (duh!).

Another installment in our interview series, and after Arri Bagah, Hunter McKinley, Natasha Takahashi, and  Fetch & Funnel (all of them shared their Messenger Marketing secrets), this time our guest spoke to us about a different subject.

You see, Alexandr Fedotov, is a laser-focused Facebook advertiser that spends and makes millions on Facebook via ads, and he was kind enough to share some of his strategies with us.

Enjoy!

 

Who’s Alexandr Fedotov and what does he do lately?

Originally I'm from Ukraine, and I graduated with an economics degree without having any idea what I'm going to do.

I was working different jobs and I started my career as a freelancer working with different companies, and doing different tasks for them, specifically for the American market.

I would work with a client and I would promise them some results, and then I would have to learn how to deliver those results as soon as possible. 

Over time I accumulated certain skills in areas like Google AdWords,  SEO. I just noticed that a lot of people started to ask me about  Facebook advertising

I've realized that there's a  there's a big need in the market for this specific skill set and some eCommerce company started to ask me for this. So, I started boosting for them and over time it all came together.

So we started to work with bigger and bigger companies with bigger and bigger budgets.

Now some of our clients are companies like Under Armour and Lululemon, we serve seven-eight figure brands that they're growing fast. 

It was just a progression of you identifying what's needed in the marketplace and just gravitating towards that direction.

When did you start focusing on Facebook ads? 

It was about 4-5 years ago.

It wasn’t like I wasn’t already doing it. It was part of the services I offered; doing it over and over again led me to the decision to go all the way.

That’s when we started to pick up and hired media buyers and a team.

Why laser focus is mandatory?

I think it comes down to your capacity and your expertise.

With Facebook ads, you have to be constantly on top of changes in the platform and also understand the context of Facebook advertising because it’s different from Google AdWords.

We have to figure out how to drag people in and move them through our funnel, figure out the creative part, the ad copy part and all the other like technical aspects.

To do all that takes some time and it's doesn't happen overnight. 

So when you try to do many things and your capacity and financial resources, as an entrepreneur are limited, that's pretty tough. You cannot do all of those things at the same time and deliver a good quality of work.  

We've decided to go that way- at least for now until we have the capacity and the bandwidth to expand what we offer.

Spending millions on Facebook advertising. 

We spent a bit over like 40 million dollars last year, but not for our services. It was for e-commerce products that we sell ourselves, so we kind of like use the skill set that we have to sell those products, for our own company. 

Making $1M in 9 days.

With every project that you have, it is a combination of good product that, good timing of the year, and creatives

In the past, they tried to scale their advertising spend and their sales, but they couldn't do it, go to the level they wanted because they worked with agencies that had their focus on too many different things. 

They wanted to be very creative in terms of their ads and also wanted to test too many different things. 

It's good to test, but you want to do more of what's working instead of just blindly testing stuff. That's why their ROI was not as good

When we started to work with them, we evaluated what was working for them till that point- we had some of the data that we could leverage, and we found the right products, the creative that was working very well, and we also structured the funnel from the first interaction, all the way down to the sale. 

That’s because the products this company sells are more like high ticket.  People would need a bit more like time to evaluate their decision and, make a purchase. 

We also tested a lot of variations of ads like videos and images that we knew- in our experience, that would work well.  This is what allowed us to scale quite rapidly with that specific store. 

eCommerce sales with the use of content; There’s a framework!

Typically, the framework depends on the complexity of the product

If you sell t-shirts, you don't need to explain a lot about the product; everything you need to sell the product is a photo. But if you sell more complicated products, like gadgets, apparel made with a special fabric that could be like the first touch point with the market. 

That's what you can use to reach the market here as a first stage, then use Facebook to build your audiences. Audiences of people who engage with your content, or of people who've visited your website. 

So you have all of these audiences. For them, we typically have other 2-3 types of content; like video, for instance, that might educate people more about the product or would have testimonials.

If you want to convince a person that a product is good and that it can be trusted, you should offer more images of the product- maybe lifestyle images. You can use carousel ads for that, as you can introduce the same product in all of its angles.

We identify what's the best piece of content that we utilize, and we scale basically to reach as many people as possible. 

For retargeting- which is dynamic product ads, you can basically show people the same products as they have seen. It's very relevant. And usually, those ads have very low CPA and very good return on ad spend. 

So, it's a sequence where you take someone from not knowing your brand at all, to basically engaging them, entertaining them, showing them the benefits of the product in life, and then you lead them through a sequence of other pieces of content to the point where they simply have no objections left to make that purchase decision

That means you've done your initial work as an advertiser, and then after a certain time the creative that you used will exhaust itself, so you’ll need to replace it. You need to constantly be testing some new pieces of content that you can also scale as a replacement for this one. 

Over testing= Overkill.

If you look at Amazon 20 years ago and now, they made changes to the interface for sure, but the main layout is pretty much the same. It's very similar to what it was like 10 years ago because they make those changes gradually, they understand how testing works so they don't do any rapid. 

I see a lot of this in e-commerce entrepreneurs, where they will simply like rip off their team, or they'll rip off, completely what's been working for them and then start asking conversion rate optimization guys to do something that doesn't work at all. 

In order to do proper testing, you need to have a massive amount of traffic. 

I think the best approach to testing for conversion rate optimization is to, first of all, just follow the best practices that have been laid out for usability and follow the proven model of websites that are already, are successful.

That’s the best starting point, and from there it’s just listening to your customers; like eliminating products from your list that are not selling, or if you see drop off on certain stages of your funnel then eliminate those stages and make it easier for your customers

A rule of thumb for testing Facebook ads. 

We have the 443 framework, which basically means that if we test videos we have four different videos, and we have four thumbnails for each video, and then we have three types of creatives, which are video, image, and Carousel. 

So then what we do is to facilitate the testing of all of that on ten different audiences so we have. 

So for example, you have 4 videos, then you identify the winner for that specific audience.

And then there's that video you can test different thumbnails. Once you found the thumbnail, you can scale. And then on other stages of your funnel as I mentioned we have different types of content. 

So it's kind of like if someone has seen your video then they might respond better to image because that's something new that they haven't seen before, so we kind of lead people through that sequence. 

In terms of variables, I would start with at least four different creatives. 

If you’re testing images that would be 4 images if you’re testing videos that would be 4 videos. of different land so you can just cut videos and see, which one basically converts better. 

The mistake most people make is that they make their ads like they have only one audience.

They have one ad, so they really have no variables to find the winner. 

Let's say if you test 4 videos and you see that your click-through rates are good- let’s say 5-10%. That means that people actually clicking on your ads. 

Then you have to make sure that they actually added the product to their cart. That's how you see whether there is an interest in your product and then you actually see whether people have completed their purchase. 

You need to see the performance of your overall funnel because Facebook will give you data but not the performance of sales.

If your click-through rate is is low then, obviously you need to find a creative that gets you higher click-through rate. 

Automatic, or manual bidding? What about both?

The way we do it typically is by using automatic bidding. Let's say it's like, from 5 to $50. 

We want to identify whether what we have in terms of creative and in terms of targeting, works or not. So we want to find some kind of like proof of concept with what we have on the lowest budget possible. 

That’s how we find our winners (the creative that actually gets sales).

For scaling we utilize lookalike audiences; the most valuable of them are obviously purchases and lifetime value, but we also test and we found some good results with people who stayed on the website for a long time, people who've added to cart, or people who watch videos.

With those lookalikes, we utilize higher budgets because if they work out we want our clients to, spend as much as possible profitably so, we would have like $100, $200 $300 automatic bidding.

Once we find those audiences that worked out well, then that's when we utilize the manual bidding. 

Let's say we have an audience of like 5 million people and we might have a budget for that audience of $1000 to $10000 dollars per day on that specific asset.

So now our goal is just to exploit those audiences as much as possible. So that's where we use the manual bidding. I think the mistake that most people make is they grow their bidding without figuring out their winning audiences and their winning creatives first

If you’re bidding on purchases you want to win as many purchases as possible and the few variables do that, is the winning audience, a high relevance score, high click-through rates, and high conversion rates. 

So if you don't have those variables in place, then you will simply waste money

So if you are good with all of those elements and you will actually pay less than you will bid. That's the goal of manual bidding, and Facebook rewards advertisers who are actually putting their work in figuring out that part and produce a good user experience because the better ads advertisers produce, the more money Facebook makes.

If your ads are creating a bad experience for people, Facebook doesn't want your money because they know that those ads will eliminate people and Facebook is all about getting more people on the platform. 

Optimizing Facebook ads in autopilot.

We use something that we have developed in-house for our own projects. It’s a platform that basically analyzes -like artificial intelligence, the performance of ads and gives us suggestions.

For example, let's say you advertise with certain ads and then after some point, they start to deteriorate in performance

Let's save your CPA was like $20 then it starts to get look $25, $30, $50 dollars; we want to eliminate those situations because that costs us. 

The software also gives us suggestions on the creative that's working the best, and all other things so that's we have in-house and, it's not available to other people at the moment.

 It's still not perfect, but it's it does the job and we usually get better results for our clients.

Messenger marketing is going fast.

I haven't got into Messenger Marketing and I know I should. 

We work with certain people that, specifically specialize in that, like contractors that we recommend to our clients that help them to set up those sequences for people that have added to cart for example on Shopify, and they haven't completed their purchase.

So we use Messenger to a certain extent, but we just put all our time in paid aspect of advertising and the creative; regular Instagram stories.

Instagram stories are not for everyone.

On Instagram, if your audience is up to 30 years old, I think you should definitely try Instagram stories.

It doesn't work for all of the brands, but I believe that at least you should test and see if works well for you.

If you’re a Facebook ads rookie, read this paragraph.

If they're new to Facebook, I think the first thing is to go to Facebook Blueprint which is a free course provided by Facebook and learn the fundamentals of the platform. 

Understand how all of these things come together. Facebook ads are like breaking down different components of Facebook. 

You need to break down the creatives, and break down your targeting, to see what’s working. You’ll need to combine all of those elements together. 

Give Facebook some variety of different items to optimize, and Facebook will also help you with optimization to find what's working.

You need to understand what's the product you’re trying to sell, and how different it is from, everything else that that is in the marketplace. 

Also, you need to find how you can position that product better than other products in the marketplace, and understand how much you can spend to acquire a customer. 

Go to pages of your competitors, and go through their ads. Click them, see their website, see how they position their products and find is they offer certain upsells. 

Maybe they have some email sequence or some like referral programs that they utilize to incentivize users to spread the word about their brand. You want to gather as much information as possible about the field that you're getting into. 

April 15, 2019 - 1 comment.

Natasha Takahashi: Educating brands about Messenger bots

I really enjoy these interviews.

I mean, I get the opportunity to learn first-hand from leading personalities in their respected fields.

So far, we've learned:

This time I had the amazing opportunity to talk to Natasha Takashi about the culture of Messenger bots, and how she (and her partners) shape the field of personalized marketing with Messenger Bots.

 

Who is Natasha Takahashi, and what she’s up to at the moment?

I'm running two companies in the chatbot conversational marketing space. 

In early 2016 my co-founder Kyle Wilson and I, started our Chatbot agency- Ineffable Marketing, with the intention to test out this new technology and see if it was a viable marketing channel for companies to find new untapped revenue as well as automate customer support.

These were the pillars that we wanted to test. Moving forward from there, we did a lot of different case studies. 

We built a lot of chatbots for free, as well as for pretty low prices to see if this was worth it and the results were insane; they were mind-blowing

There are so many great case studies from Enterprise to local business. 

And so from there, we skills our agency would now served over a hundred clients and at this time as well about a year ago, we started a company called School of Bots and our goal is to help marketers and entrepreneurs learn how to use messenger marketing for their clients or their business. 

Our mission is to grow the largest community of these people who are either totally new to the space or are doing awesome things in want to see what other people are doing as well so that they can level up their game. 

Our goal at this time is running these two companies doing the groundwork obviously continuing to build chatbots. 

We're actually going to start working with Matthew Hasey in a couple of other companies, so we're constantly signing on new clients, and then we're also continuing to scale our community, as well as our programs and our consulting and everything on the school of bots side. 

As School of Bots, we've tried to delve into a couple of different ways to deliver value and education to our audience, and so one of those ways has been that we’ve done 36 episodes of our podcast called “There's a bot for that”

It started as a video podcast, and then we realized that we could transition into audio because people would listen to the entire 35 shows on YouTube. YouTube is not always the best place to listen to audio, and so from there, we decided to turn into a podcast. 

At the time our podcast is available on YouTube, Spotify, iTunes, Stitcher, as well as inside of our Facebook group since we typically do it on Facebook live. 

Getting involved with bots.

At the time I jumped into bots, they were totally new and they sparked my interest. 

My co-founder, Kyle, and I were thinking of starting a Facebook ads / social media management agency. So we were going to be in the Facebook marketing realms,  and then chatbots came out right around the time that we were thinking of starting our agency. 

That's why we decided to start testing them and see if they were viable, and I also had a couple of friends in Silicon Valley who were like: this is the next big thing.

I found that really interesting, and it made sense because I'm part of Gen Z; we want things instantly, and also want to be able to chat with people 24/7, at our convenience and not have to deal with a ton of terrible customer support.

We want things delivered via marketing more easily, or if we wanted a lead Magnet or a guide, we don't love following the traditional sales funnel and going through that as a consumer anymore. 

Because of that, I got really interested (in bots) and we tested a couple of different Bots. We got results and realized that we could scale that. We're like: well, let's see what happens because no one else really knows what's going to happen. 

That's why we decided to go all in on it

We're young. We'd figure out something if it didn’t work. 

It actually turned out to be incredible, and at the time there weren't really many thought leaders or people who are sharing the results and best practices and experiences, in the space. 

By the end of 2017, we had done quite a bit of chatbot workaround, and so we decided to start School of Bots to share all of that expertise, but also to highlight other people who maybe hadn't built a platform for themselves but were doing amazing things for big Enterprise companies.

 Arri Bagah is one of those people. He has done fantastic things for e-commerce companies with Bots. 

We wanted to feature those people, highlight them, and obviously drive traffic to them in order to help them get clients as well.

This space is new and there are only a few key resources that you can find online, that are up-to-date giving you valuable content, and we wanted to be the main one that people go to. 

How brands should integrate bots into their marketing strategy.

Customer Support is one of the biggest things, but I would say that that's really scratching the surface.

Everything that you can do with Facebook ads, email marketing, landing pages, or any sort of funnel can be translated into bot-friendly content and put into a chatbot. 

Building that experience is a bigger win-win situation for the consumer and the business. 

On the consumer side, you're able to get so many things delivered in a digestible and exciting interactive convenient format. 

And then from the business side, you're able to track all of this. The really powerful thing is that, for example, just the difference between using a Facebook ad to send someone to a landing page and send someone to a chatbot.

With the landing page, you lose a percentage of those people who click on your landing page. 

The only way you can recapture those people is to do a retargeting Facebook ad

Whereas with a chatbot you can actually send them to the Bots and then capture them immediately as soon as they interact with anything inside of the bots. They just need to reply or click on a button and then if they don't reply,  then you can send them a follow-up message later on as well. 

From there, you can continue to track the conversation, see where people are dropping off, and ultimately continue to optimize the experience

The process of seeing how users are be interacting with your landing page, and then improving it, may take several months and at least two really split tests to good results. With the bot, it can happen within a few weeks, or even a week sometimes. 

That's really the magic of it; you can track everything and at the same time get more qualified leads. 

Well weed themselves out over time and then you'll also be able to see and get like real-life data from people, see how they're interacting with the conversation. 

There are three pillars that you can look at as a company who wants to get started with messenger Bots:

  • Marketing.
  • Sales.
  • Operations 

Operations just mean repetitive tasks such as customer support, logistics, or anything that you need to figure out internally, or with your customers. From there you can decide on the use cases that you would want to implement, see which bucket they fall under, and then decide on a timeline to implement that right and start slow.

 Start with one use case, and then build from there. That’s what I would recommend always. 

Chatbot flows that every eCommerce should use.

Our favorite flow is to bring people in from a Facebook ad, just because most e-commerce stores are running Facebook ads. 

You could also use this tactic with a ref URL, which means that you would send people to your chatbot URL. 

You could use a scan code

There are a couple of other ways that you can opt people in. Comments are also great, although I will say that the comments work best for giveaways

Did you see Beard Club’s campaign? That was awesome.

How to use Facebook Messenger for Referral Marketing

They were doing that with their comments but I will be honest and say that the “click to messenger” ads the- ones where you click on the button, usually perform better for almost any type of ad except for a giveaway.

This happens because, for giveaways, people are commenting, sharing with Friends, tagging them and all of that stuff; but for most regular Facebook ads people aren't necessarily doing all of that, and so the “click to messenger” perform better.

Whatever opt-in point we choose to get people into the chatbot, what we do is to follow the six-step process

So this is actually something that I just stared at the Traffic & Conversion Summit and Social Media Marketing World, just in these last two months. I'll say that this applies really really well to e-commerce

And so essentially what the six-step formula is, is that as soon as someone comes into your chatbot you are giving them some sort of value. That can be either a lead magnet, a guide, or something like that. 

Whatever your best performing freebie is. 

From there you can offer a promise of value, which could be something like a challenge or a mini-course; something that's going to be dripped over a certain period of time. Usually, three to five days work really well.

What you're trying to do, is to create a kind of experience that will bring them in and make the whole process seem a bit more smooth for the user. 

That's really the goal anytime. We bring someone into the chatbot and give them some sort of educational value. 

So they learn something new, or they develop a new skill. After something like that everybody's like “oh I walked away with something”

That was really cool. 

They will be more invested in your company because they’ve spent maybe three to five days with you on this mini-challenge, and then they are going to buy something from you; which is really your end goal.

The best Messenger marketing experiences ever built.

I’d say one of the best ones that I've seen is from Sierra Club

They are a non-profit, but their chatbot has gotten insane results, with donations coming as well as advocacy because they focus on having people advocate for nature essentially and conservation of nature overall. 

One of the cool things that they tend to do is anytime that there's a really big petition they want people to sign- or a big cause that they want people to donate towards, they'll create an experience inside of the bot that's kind of like a virtual experience where it's a tour walking you through some of the amazing things that happen at this conservation, or at this certain piece of nature. 

They'll kind of put together for you, images, videos, and give you audio. This is a full-blown experience, and it's usually like five to ten messages long. So you interact and then you get the next piece.

It’s like “Now, let's move on to this tree, or this volcano”, depending on where they are. And then at the end, someone who has gone through the entire experience is now pretty excited about this. 

Obviously, people spent the time to go through it. They watch the videos, and they listen to the audios. 

Usually, they get really high donation rates at that point. So technically, their conversion rate to a donation is very high compared to email or compared to any other medium they've ever done. That’s because people had such a cool experience walking through this tour. 

That's something that we apply to a lot of different types of businesses like co-working spaces, amusement parks and even for e-commerce. You could totally walk someone through a journey. 

Here’s a quick example with one of the e-commerce companies that we work with. They create these blow-up lounges and floaties. For them, it's all about lifestyle and they’re targeting people who love to travel and can use this in a lot of different ways. 

And so they have their ambassadors (influencers) go out on journeys to Iceland, Mexico, Bali and they'll take the product with them and shoot images, but they do it in a storyline kind of like a chronological way. 

What we did was to take those blog articles and put them into the bot and in the same way to create this tour experience, except it was a little bit more like Choose Your Own Adventure”, where it was like, “Alright so over the next three days we're going to do a virtual kind of wake up in a new country every day”. 

And so, on day one they went to Iceland and then we walk them through each step and then at certain points we were asking: “Do you want to go to this black sand beach, or do you want to go to the mountains?”, and “you want to go do this, you want to go do this?”. 

In the end, they've seen different photos of the product on the beach, or near a glacier. They've seen all these really cool images of it. 

At that point they have a better idea of how they could use the product, they are more excited about it, and obviously a little bit more emotionally attached by the end of the three days or even by the end of day one. 

That, as well,  has converted really high for us compared to any other medium e.g. reading just the blog article or reading an email about it. 

Chatbot platforms? Here’s the top one.

At this point (in March of 2019”, our go-to platform is Manychat for sure. They have the most innovative tools as well, and they have positioned the platform for marketers; the founder, Mike does such an amazing job listening to user feedback. He spends a lot of time with his customers and really understands what they need. 

His goal has always been to position this from the marketing standpoint and that's why I think that they're winning; because marketers are going to their platform and they're also investing time to the two conferences. 

I just mentioned there are over 6,000 people there; the top marketers in the world almost, and all those people saw Manychat’s name because they sponsored at both conferences.

 Right off the bat, you see them investing a lot of time and effort, sharing their platform with marketers. 

They're doing really really well because they’re pushing the Messenger bot world forward.

When they first started obviously their product was really unstable, because obviously, they have to rely on Facebook Messenger and potentially other apps like Zapier. 

But now I'd say that their platform is really really stable. Obviously, there are outages and things related to Facebook, but in terms of their platform not performing, they've really really improved over the last three years. 

Messenger marketing metrics that reveal the truth.

It depends on your goals overall because obviously there are certain things that we track for every campaign like the generic kind of Open Rate, Click Rate, how many people converted into the next step, etc; but overall it's going to depend on what your goal is. 

So if your goal is to capture as many emails through the bot as you usually capture on your email opt-in forms, or through Facebook ads, then that's going to be the key metric you want to look at. 

We also look at how many touch points does it take for someone to convert into a buyer, or into the next step of the funnel. 

Usually, those touch points will be how many messages they interacted with. It kind of depends per campaign, but that's usually a really important metric we look at because those touch points then turn into a lead score so that we can, at any given point, go into the chatbot and filter by lead score. 

We use that as a field inside Manychat and see you at what stage certain people are, at and where they came in from, and which opt-in point- which would be a Facebook ad, a scan code, or URL.

Also, we measure how many people from each Opt-in point are at the highest lead score, compared to all the other ones. 

Those are some of the main things that we look at, because obviously, we want to measure the ROI, but we also want to measure the user experience and that's usually going to happen in the engagement rates; how long someone engages, how far they get in certain flows, and how much they progress inside of the chat bot’s content. 

This is for the people that don’t use bots.

Get started ASAP; just connect Manychat to your Facebook page. 

It's free, and you can turn off any of the bot’s features. What that allows you to do, is start building your list immediately even though you're not doing anything with the chatbot. 

What I mean by that is that anytime someone sends your Facebook page a message, you're now going to be capturing them on your bot’s list, which is stored inside of Manychat. 

And then when you're ready- if you are waiting, at least you’ll have a list that you can start with and that you can message immediately because they have been interacting with your page. 

So that's one thing you can do immediately, just to get that head start and not feel like you're starting from scratch. 

Another thing you could do would be to take the free starter course on Manychat and chatbots to understand it because the problem with all the other free content available is that it's all very scattered in terms of what you should do to get started. 

You can learn exactly what you need to do, at least to get started so that you don't mess up and get your bot banned from Messenger. They filmed it about a year and a half ago, so some of the stuff is a little bit outdated, unfortunately, but for the most part like their support is great. 

If you have any other questions you can always look at the documentation, and then we also have a free course as well that we, instead of saying “here are all the things you can do inside Manychat”, we position it more from the marketing and the agency angle, and then present the Manychat approach.

We also go into how you would brainstorm what you want your chatbot to do and then be able to execute on that. It's really just five videos, but that's something really great that people can start out with.

 

April 10, 2019 - No Comments!

Messenger VS Conventional Referral Marketing: Who wins?

Lately, I’ve written many articles about Messenger referral marketing, and people started asking (fairly) if conventional referral marketing is dead.

The short answer to that is NO.

Yet, making a choice as far as it concerns the type of referral marketing your business needs, is no easy task.

I mean, how are you supposed to choose

The sole purpose of this article is to lay down the facts and help you come into a decision. If you’re asking me, I say that you should go with both types.

Read below to learn why.

 

Do you need referral marketing in the first place?

Referral marketing is an important tool when it comes to controlling (in a way) the word of mouth surrounding your business.

I’ve already covered why word of mouth is the future of marketing, but the gist is that word of mouth is the primary factor behind 20% to 50% of all purchasing decisions and in the same time it’s a marketing channel based entirely on your product without relying on any other channel.

So, does your business need to leverage referral marketing?

In a typical Ron Swanson style, I’ll answer this question with some questions:

Did I strike a nerve?

What I’m trying to say is, whatever your business goals are, you’ll always need to acquire new users in a cost-effective way.

Do you need referral marketing?

Hmmmm….YES?

Exploring your options.

Now to the main subject of this article; should you run a referral campaign through Facebook Messenger, or should you go the conventional way about it?

First, we need to define what each choice means.

Running a referral campaign via Messenger means:

  • The entire communication with your participants will be with the use of instant messages.
  • You will not have to set up any other property to run your campaign (like a landing page).
  • You will have to use a Messenger bot platform like Manychat.

With 90-95% open rate and click-through rates of 20-50%, messaging people on Messenger seems like an engagement paradise. The catch here is that in order for your message to get through, again and again, you have to have the appropriate format for it.

Viral Loops for Messenger pre-launch

The fact that you won’t have to build a landing page for your campaign is a double-edged sword; while you’ll be able to avoid putting the resources to do something like that, on the other hand relying entirely on Facebook posts to spread the word about your campaign is limiting.

How to use Facebook Messenger for Referral Marketing

As for using a Manychat to build the automated flows, trust me, it’s no big issue. It’s really easy to set up, and the product itself has an amazing UX. You can keep track of your subscribers’ activity at any given time without any kind of friction.

Running a “normal” referral campaign means:

  • The entire communication with your participants will be with the use of email.
  • You will have to use a landing page to host your campaign.

I know that the engagement rates on Messenger look very attractive, but as the founders of Fetch & Funnel told us, you can write a long paragraph in an email, but you can't write a long paragraph in Messenger.

In other words, email offers an opportunity to communicate a message in much more detail.

People are used to receiving promotional content in their email inboxes, but you have to figure out if your target audience is familiar with reading their emails at all.

Hosting your campaign on a dedicated landing page works under the same principles as with using email; you can get as detailed as you want about your referral marketing campaign.

Allowing the people to see the full benefits for participating in your campaign prior to subscribing is crucial. You can have total control over the design which- trust me, can play a huge part in the success of your campaign.

viral loops joeywears milestone referral

Making a choice.

In order for you to decide if you want to choose Messenger referral marketing instead of conventional referral marketing or vice versa, there are a few things you need to think.

  1. What’s your target audience?
  2. What’s the goal of the campaign?
  3. What are your resources?

If your audience scrolls their Facebook feed endlessly, the choice here is obvious. On the contrary, if you’re targeting people of business it’s more probable for your message to get through via their email inbox, as they are more used to it.

As far as it concerns the type of campaign, here’s what I propose:

  • Pre-launch of a product: Conventional referral marketing campaign.
  • Giveaway: Messenger referral marketing campaign.
  • Crowdfunding: Conventional referral marketing campaign.
  • Contests: Messenger referral marketing campaign.
  • eCommerce sales: BOTH!

My point is that you should choose based on what aligns with your business goals and the people you’re targeting, but you don’t have to limit yourself.

You can always use both approaches simultaneously.

You want to be able to get your message across to as many channels as possible.

e.g. You’ll need email addresses for your webinar, in order to send people your educational content and your recordings. The most inexpensive way to gather registrations for a webinar is to run a Facebook ad to a Messenger bot that asks for people’s email address and it automatically registered them to a webinar. 

Then you can ask them to invite their Messenger friends to the webinar in order to get access to more exclusive content.

Since you have their email addresses, you can later run a Milestone campaign (which is considered a conventional referral marketing campaign) for them, offering multiple rewards in order to get them to invite more of their friends.

You get it.

Before you go.

Both options have their pros and cons:

  • Messenger cuts through the noise, but email gives you the space to explain things better.
  • Conventional referral marketing gives you the flexibility of better design, but it needs more resources.

Although you’ll have to start with one of the 2 options, in the end, you can always use both. They might belong to under the same roof, but they are different entities.

Treat them as a functioning family (whatever that means in 2019. LOL). I can’t wait to see your campaigns.

Keep being awesome.

 

April 2, 2019 - No Comments!

Viral Loops Product Update: What’s New From March

The 1st Q for 2019 came to a glorious end!

This is an opportunity to express our gratitude for your support and update you about the things that changed inside Viral Loops the previous month.

We managed to have some major updates regarding requests from our users, and I can say that we are really excited about it.

Here's what's in for Viral Loops users, from March and on 😁

🧗 API calls for leaderboard/waitlist.

This creates some new API calls for running campaigns with the Leaderboard Giveaway / Startup Pre-launch templates. See the documentation for the new API calls.

👁️‍🗨️ Messenger Giveaways onboarding.

This changes the campaign creation process for Messenger Giveaways. Check it out and give us your feedback!

🐞 Bux Fixes.

Navigating to "Last" page of participants.

This fixes the bug where the users could not go to the last page of their participant’s list in the Campaign Dashboard.

Editors accept line breaks.

This fixes the bug where some text editors in the Campaign Wizard did not accept line breaks. The user would press enter but the text would still stay in one line. For example, this happened on the pre-filled email sharing text.

CSS characters in Shopify campaign page.

This fixes the bug where some CSS in the Referral Page in Shopify campaigns would not render correctly and the style was not being applied properly.

Copy icon in popups inside the wizard.

This fixes the bug where the icon was not being displayed on the “click to copy” button in the Campaign Wizard for the Tempting Giveaway - Leaderboard Giveaway - Startup Pre-launch templates.

Handle shop/update Webhook for Shopify.

This fixes issues that would come up if the user changed something on their Shopify store, such as changing the store URL, closing the store etc.

March 20, 2019 - No Comments!

How to use Facebook Messenger for Referral Marketing

I don’t see any reason to stop writing about it.

Using Facebook Messenger to run referral marketing campaigns is the #1 marketing tactic I suggest to anyone that want to gather leads for their business.

 

Why?

Because it works. With the right prize, the right copywriting, it can be a true miracle.

And in case you can allocate some budget to promote the campaign, you might be able to gather 35K leads in 20 days.

One can say that things are not as easy as I might make them sound on the paragraphs above; it’s true, but I give you my word that it’s not that difficult either.

Most of the times, referral marketing campaigns fail to get the traction they deserve because their message gets lost in the endless noise we call the Internet.

Finding the perfect marketing channel can be a tedious task, but as Fetch & Funnels’ founders explained to us: “the second we saw that you could build a subscriber base on Messenger, our first thought was that this is going to be the next biggest marketing channel that exists.”

With extraordinary Open & Click-through rates, Messenger is a less intrusive and inexpensive way to get your message right in the face of your potential customers.

If you’d like to have a more in-depth look at how you can utilize Facebook Messenger to grow your audience, we have a brand-new webinar about it!

The very essence of this article is to help you understand the exact steps required to utilize Facebook Messenger for your referral marketing campaigns.

Enjoy.

Choosing Prizes.

Without the right prize, your messenger referral campaign could become a shipwreck.

The prizes you offer are the core of your campaign; it’s what made The Hustle gather 300K fanatic readers, and boosted Dropbox’s growth by 3900%.

Although I’ve already written an extensive guide on how to choose the right rewards for your referral campaign, I’ll lay down your options really quick:

  • Free products.
  • Internal currency.
  • Discounts.
  • Company Swag. Exclusive content.
  • Early access.

But there’s a catch; right now, the only option you have to run a referral marketing campaign via Facebook Messenger, is by using Messenger Bot Giveaways by Viral Loops.

How to use Facebook Messenger for Referral Marketing

That means that whatever your choice about your campaigns prize is, you’ll have to present it in the form of a giveaway.

I’ll give you 2 examples.

Early access to Messenger Bot Giveaways by Viral Loops.

When our product was (almost) ready to launch, we had to start spreading the word about it.

Trying to gather email addresses for a product that would work entirely via Messenger, seemed like a stupid idea.

That’s why we’ve built a pre-launch campaign that followed the giveaway model, by using our own product. We wanted the people to see a demo of how the Messenger flows of the referral campaign could look like, and give to 20 people early access to the product itself.

Users got more entries for getting more of their friends to sign up to our pre-launch, and the more entries one had, the more their chances to get early access were.

How to use Facebook Messenger for Referral Marketing

Beardclubs’ Free product rampage.

Beardclub is one of the biggest (if not THE biggest) retailers for men grooming products. When they decided to give a year’s worth of beard oils, Messenger was the obvious choice.

They asked people to join their referral campaign, and then incentivized them to invite their friends by giving more entries for every successful referral!

How to use Facebook Messenger for Referral Marketing

I will not get more into the details that made this campaign a huge success, because I’m already preparing a huge case study about it!

The setup.

Here things are really simple; actually, it’s the exact same process with the one I describe in the article about creating a kick-a$$ Facebook contest.

The steps are really simple:

  1. Create a Manychat Account.
  2. Choose the Facebook page of your choice.
  3. Go to your Viral Loops account.
  4. Click the “Messenger Giveaways” template.
  5. Copy the API token and install the template.
  6. Go to your Manychat account and choose in the menu Settings --> Installed Templates --> Viral Loops Messenger Giveaways and paste the API token in the relevant bot field.
  7. Change the default copies of the flow that comes with our template.
  8. Go live!

It sounds easy because it is. We’ve also created a video that showcases the steps:

I guess that by now, you’re wondering how you can possibly pick the winners for your referral marketing campaign via Messenger.

Time to get sales-y 😂:
Messenger Bot Giveaways by Viral Loops, picks the winners for you!

Sounds like a telemarketing ad, but it’s not a joke. All you have to do is:

  1. Go to your Viral Loops account.
  2. Choose your campaign.
  3. Scroll down a bit and choose “Pick Winners”
  4. BOOM!

If it helps, we have a short tutorial for it:

Promotion and Tracking.

Choosing the right prizes and setting up your campaign- even though is of high importance, is only half of the story.

Without any kind of promotion, any hope for success goes with the wind.

The same applies to tracking. Without proper tracking, you won’t be able to make changes with a positive impact on your campaign.

I’ve covered both subjects extensively here:

I won’t get into much detail, but I thought it’s a nice opportunity to present the best promotion tactics, as well as the metrics you should keep your eyes on while running your referral marketing campaign via Messenger.

Promotion.

  • Manychat’s “Facebook Comments” growth tool.
  • Manychat’s “Messenger Ref URL” growth tool.
  • Manychat’s “Facebook Messenger Code” growth tool.

These growth tools are really easy to set up. The only one- out of the three, which can be a bit tricky to set up is the “Facebook Comments” growth tool, but we created a video about it:

Tracking.

When you’re tracking the performance of your campaign inside Manychat, keep your eyes on:

  • Open Rate.
  • Click-through Rate.
  • Participation Rate.

The most important metric when it comes to referral marketing campaigns though is the K-factor.

The K-factor (or Viral Coefficient) is measured by dividing the average number of conversions from invitations received by the average number of invitations sent.

In case your Messenger referral campaign is also hosted on a dedicated landing page, you should always check your Analytics platform for the following metrics:

  • The number of New Users.
  • Bounce Rate.
  • Click-Through Rate.
  • Conversion Rate (Visitor to participant).

Before you go.

I will close the article the same way that I started it; Using Facebook Messenger to run referral marketing campaigns is the #1 marketing tactic I suggest to anyone that want to gather leads for their business.

It’s easy to set up, yet effective when it comes to results.

This is not by any means a step-by-step guide, but rather an introduction to the possibilities offered. If you want to learn all the important details, I recommend reading all the blog posts I’m linking to, throughout this article.

If you read from top to bottom, I have to thank you for that; If you skipped directly to this paragraph, stop cheating 😂

Keep being awesome.

 

March 14, 2019 - No Comments!

Fetch & Funnel: Creating and testing Messenger Bot Experiences

Running an agency is difficult. Running a successful one, even more difficult.

That's very true.

What’s also very true is that agencies have on their ranks some of the most efficient marketing minds in the world.

Coming from an agency ourselves, Savvas and I try to keep a close eye on what’s going on in the agency terrain.

Since we launched Messenger Bot Giveaways by Viral Loops we are in a constant search for people that really know how to use Messenger bots.

Every once in a while, we come across a brilliant mind and- surprise, surprise, they either work for or own an agency.

After our insightful interviews with Arri Bagah and Hunter McKinley, we got in touch with the amazing Samir ElKamouny & Matt Lampkin from Fetch & Funnel. We scheduled the interview, and Savvas had an amazing conversation with them.

Here’s what they had to share with us.

 

 

What is Fetch & Funnel?

Fetch & Funnel is an acquisition agency. We specialize in helping e-commerce brands to scale sales and revenue-primarily through social advertising and sales funnels.

We’ve also been designing, testing and integrating Messenger as a channel into our social strategies for almost two years now. 

We found Facebook Messenger to be one of the best ways for a brand to acquire customers, because it's an incredibly powerful way to solve problems throughout your marketing funnel. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

How did you decide to integrate messenger marketing into your clients' strategy?

We still do Facebook advertising the way we were doing it before Messenger, but the second we saw that you could build a subscriber base on Messenger, our first thought was that this is going to be the next biggest marketing channel

It was just super obvious, all we had to do was to figure out how to utilize it. 

What are the best practices? 

What are the tactics and strategies that will work? 

Then we just ran from there.  

Combining Email with Messenger Marketing.

Email’s not deadIt’s just another way to market your audience.

You can write a long paragraph in an email, but you can't write a long paragraph in Messenger.

They're two different channels, and two channels are better than one. You can get the same message in front of your audience in more than one place. 

Messenger is a little bit less intrusive, and combining the two is a really, really great way to to get email addresses for a much lower cost.

You can get email address directly in Messenger.

For example,  we found out that the most inexpensive way to gather registrations for a webinar was to ran a Facebook ad to a messenger bot that asks for their email address and it automatically registered them to a webinar. 

Email’s not dead.

It was the lowest cost for webinar registrations, plus we could get people in both email and Messenger channels and then play to the strengths of each.

From an email list to Messenger.

If a client already has an email list, there’s an opportunity to transfer people to Messenger and start to market to them according to the needs of the platform.

It seems like it should be easy to ask people to subscribe to your Messenger list. Just send an email to everyone and ask them to sign up. Right?

The problem with that is there's no incentive, there's no bait and you're also not taking advantage of segmentation. 

If you have a large email list and you're a good email marketer, then you've already done some advanced segmentation. Therefore, you should be segmenting your Messenger list the same way and then adapting your content to the medium

Don't send the same message to both prospects and customers. Do customize your messages for each audience and then be sure to add tremendous value that appeals to each audience.

 

When speaking to prospects you should say, hey, here's a link to get answers to our most frequently asked questions" OR, "Let us help you customize the perfect product for you

Keep it simple when trying to add value. A simple coupon can go a long way.

Adding value, giving some sort of bait to get them to click and subscribe on Messenger, is definitely be the most important thing.

After that, you should segment them as well, which is really easy to do. 

You could be subscribing people to different bots or to a different sequence, and once they're in you can nurture. 

If your email list is not segmented, this is the perfect opportunity to get them into Messenger, and ask a couple qualifying questions and segment your audiences from there. 

We found that on an email list it's pretty common that, unless somebody is a paying customer, you don't have much information about them, to begin with. You don't really know their preferences. You don't know what their interests are. If you sell different products or you offer different services, or have different types of content you're probably not exactly sure how to match up potential customers with the right offers.

You don’t know why they signed up in the first place, and what information or material resonates with them. In Messenger, you can just go and ask them, so that they'll tell you what they're most interested in. At this point you'll able to segment and personalize right, for extremely relevant marketing. 

⚡Note from Savvas:

A lot of people (especially in eCommerce) segment their Messenger list by having a menu inside Messenger, or they have a link somewhere on their website to get product suggestions. It's something like a quiz asking their users some questions in order to suggest them the best products for them.

This is a great way to gather, with two or three questions, data about your subscribers and segment them. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

Asking the right questions to segment your Messenger list.

You need to ask your subscribers questions, and then you can add a tag to each answer they give you. 

I think the more tagging you do, the better. At least up to a certain point. If you've got a thousand tags that you're never going to take advantage of, that sort of doesn't help.

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

If you do a product recommendation based off of either their preferences or their interests, it's really a hundred times more powerful than just having a follow-up message. 

You can offer a discount on their preferred product, or give info for a new version of that product.

With a simple question about their preferences, you have now segmented that person and by their interest and now you can literally offer them the exact product that they want.

Ask people questions that show your their interests/preferences/tastes.

How often should we broadcast to our Messenger subscribers?

There’s no golden rule in that. It really depends on the brand.

I would say the biggest thing is really keeping an eye on metrics like your Open and Click-Through Rates. 

If you're sending a message every single day and you're not adding that much value, you will immediately see those phenomenal 80% open rates, and 30% click-through rates start to decline

That's really a great way to see how if you're (a) messaging too often and (b) not adding value. I'll say it again:

The most important thing is adding value. 

Maybe you're nurturing someone about what your mission is, or why they should be interested in working with you, or about why your products are the best in the market, but that's still sort of salesy

So you should add some value to their life by, for example, sending them a blog post that is slightly related to your business, but not trying to sell them

If all you're trying to do is sell someone over and over again, that's really where you're going to get the unsubscribes, and a huge decline in Open and Click-Through rates. 

Don't forget to make sure it's easy to unsubscribe.

If you don’t, people will go and mark you as spam, and if that happens too often, Facebook will suspend you from being able to send broadcasts or messages. 

It's super important to make that explicitly clear. 

We find with most of our clients, broadcasting once a week is great. If we're adding value and getting great results we'll increase frequency. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

Another thing to keep in mind is that if you built sequences and you have a bunch of people in them, make sure that you're not sending a broadcast super-close to when you may have scheduled a sequence to be sent to them. 

Just make sure that you're not imposing on anybody at all. 

It's important to create a schedule for your broadcasts and your publishing- just like you might create a monthly email calendar so that you adapt at the frequency of sending broadcasts based upon the data that comes back. 

A great example of this is one of our clients, they're called the Gadget Flow and they're one of the largest platforms of essentially promoting different products and different gadgets. They don't directly sell them, but they have thousands and thousands of products on websites like Pinterest. 

We quickly built them a large subscriber list, and we started sending broadcasts out. We were sending them very frequently, maybe two or three times a week. 

Then we noticed that the Open rates Click-Through rates were really steadily declining and we couldn't figure out why. 

And so we realized that we weren't speaking to our audience in the correct way. 

What we've done since then is that we completely segmented the current audience and then anybody who joins by asking questions like Hey, what type of gadgets are you interested in?, “Is kitchen gadgets?”, “Is it travel gadgets?”

We went and ask them a bunch of different questions about exactly which categories they're interested in. Now we send out a blast every Friday and that is specifically tailored to only tell them about the coolest gadgets in the categories that they specified that theywant to know about. 

That kept the Open the Click-Through Rates extremely consistent

Successful Messenger flows for e-Commerce stores. 

Giveaways are extremely powerful if you keep it consistent with your product offering.

They are extremely powerful and you can do some really interesting things woth them, like running a Facebook ad about the giveaway and asking people to enter to win. 

You can definitely have them to do something extra in order to register; e.g. follow you on Instagram, give you their email address etc. Then you can ask them one or two qualifying questions, like which product they're interested in. That way, you’ll be able to segment them

After the giveaway is over, maybe a week later, you can tell everybody, “The winner has been announced on our Facebook page. You can go check it out. If you were the winner, you've already been messaged, but because we had so much interest and buzz around this we'd like to pick some runner-ups. Would you like to see if you're a runner-up?”

Now, the secret is everybody's a runner-up. Then you give them a coupon code to the exact item that they said they’re interested in.

This works extremely well, but you can't do it all the time, because otherwise, people are going to catch on if you're not segmenting only to new people. 

Your old list is going to be like hey, “I'm always a runner up. What's up with that?” 

So you can also build some evergreen versions of this; it could be a super similar model where it's not really a giveaway but it's a quiz or a test or whatever you want to do. 

You can gamify it and make it really fun and allow them to win.  

We've done this for some really big brands and it works really really well. 

Everybody loves to play a game, and it's quick and easy to just click the buttons in Messenger. Plus by providing them that coupon code, they feel like they won something.

It definitely works really really well, but again- it’s super important to ask them what they're interested in and then give them a coupon code just on that item, or maybe put together a bundle that includes that item. 

We've had really really great success with that as well. 

This is a great way to increase your average order value, but also give them the thing that they were interested in at a discount. 

You can do this in a lot of different ways. You could do a giveaway for a product launch.

We work a lot with crowdfunding campaigns like Kickstarter and IndieGoGo, and you can use this tactic to build a massive list before you launch your crowdfunding campaign. 

Boulding the pre-campaign list building is probably more important than the actual campaign itself because it determines how much success you're going to have when you launch your Kickstarter or Indiegogo.

Giveaways are a great way to build your list, but don’t stop there...give everybody a coupon code or a special offer the minute you launch.

List building and giveaways are also a powerful way to maximize Black Friday. Your competitors are going to spend their advertising dollars in a very short window, it’s uber-competitive.

If you have an internal support team within Facebook, or you work with an agency like us,  where you can tell Facebook “hey I'm planning to spend this much make sure I have enough ad buying space.”, If you don't have that connection or partner manager, you probably won't even be able to spend your budget.

So here's what you can do instead. In the weeks before it gets super competitive, run a giveaway on Viral Loops and build a massive list for cheap. Even if you're losing money, it's totally okay because the second Black Friday happens, just run heavy retargeting and blast your messenger list for free.

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

That worked extremely well for us this past year. It’s also a lot of fun because the sales come flying in after a well-coordinated Messenger blast

It’s also not like your new subscribers aren’t going to hear from you for two or three weeks. Nurture them along the way. It's incredibly powerful if you can ask a consumer what it is that they're actually interested in.

The power of Messenger is that your message gets through. You're not going into the Gmail promotions tab with every other competitor. Your message will be read, and if there's value you'll see fantastic results. 

The power of Messenger is that your message gets through.

And as long as you're able to sort of qualify upfront and determine what users are actually interested in -- to send out the right offer at the right time, you don't have to rely on advertising to get in front of that person to get that sale. 

You could do it for any sort of product launch, any sort of giveaway, promotion, or offer. 

Note from Savvas:

Something that I've seen from one of our clients is that they run a wishlist giveaway

So, they say that five people will win their wish list up to $300 each, and they ask people on messenger to add their favorite products, so somehow to create a wish list and if they win they will get these products. 

So everybody that joins the giveaway completes the wish list. 

Basically, they built and segmented their list at the same time. That way they knew what products are for which people and start selling according to the segmentation.

Fetch & Funnel’s favorite chatbot platforms.

We're sort of platform agnostic, so I would say the top three that we use are ChatFuel,  Mobile Monkey and Manychat. 

I think each one of them has some different Pros

There are other Bots that can be very tool specific. Like there's a lot of great Shopify cart abandonmet plugins, but again, they solve one specific problem. 

Manychat has a lot of different uses, like website pop-ups, scan codes, comment tools, etc.

Mobile Monkey allows split testing, which is nice because you can set up some conversions inside the platform and track them. It's almost like setting up goals in Google Analytics. You set a goal inside Mobile Monkey and you can track those conversions. 

ChatFuel has a very open JSON API where you can send data back and forth between virtually anything.  It's a great way to run abandoned cart sequences, for example. 

We will run a Facebook ad to “cart abandoners”, get them into a messenger bot, offer them some sort of value to make that purchase, and we can grab their email address associate their Messenger ID and their email. 

We send the data to CRM via Zapier. Then when a purchase is made on the website, we send a broadcast through the API back to ChatFuel.

After this happens we exclude them from the abandoned cart sequence and they automatically get moved over to the customer list.

Another thing that I think is really, really important- that most people overlook, is reporting. 

ChatFuel has pretty decent reporting. Manychat also has decent reporting. But you can get way more advanced by utilizing a tool like Dashbot. With Dashbot you can track what your top messages are, as well as the performance of every step in your bot funnel.

Platform selection comes down what you’re trying to accomplish. We've even got one client using three different platforms.

Testing your campaigns is crucial.

You can't just try one thing and then give up on it if it doesn't really work well.

You really have to test different messages and different outcomes. If you made it sort of long, make it simpler. Do different testing of different bots, because it's just like a website. 

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

It's just like a funnel. It's just like anything, really in marketing. 

You will eventually find one that will really unlock a high ROI, but it might not be the first one, and it might not be the one that you thought was the clear winner, or the best one, or the most unique one.

For example, we did a huge giveaway with a client. They were giving away three $700 phones.

You would think that everyone's going to sign up for this thing immediately, but it was a phone that no one had ever heard of. 

So we told the client: “hey if you're giving away three of these phones, it would be better if we just gave away one iPad or are two Samsung Galaxy phones or whatever because people will recognize that and be more likely to sign up”.

Even though they were giving these super awesome expensive phones, people din't care what the specs are if they don't really recognize the brand. 

It’s definitely important to test different things.

Don't forget to spread the word.

Something else that we see quite a lot is that people launch their campaigns and then they don't spend time on letting their people know about it. The campaign doesn't perform, and they are left wondering what went wrong, and why their ROI is negative.

They expect to see results based on the fact that they’re paying for it.

You don't really have to shout” to get people's attention.

Build a unique experience and let people know about it.

Facebook Messenger is one of the best ways for a brand to be able to acquire customers, because it is incredibly strong at helping solve problems throughout your marketing funnel.

You can look at Tony Robbins bot, Timothy Sykes bot. You can look at Gadget Flows bot, or even Product Hunt’s bot, and see that right when you enter it's a unique experience and you get to mess around with it for a few minutes.

It provides value, and It's asking questions. You can’t lose when you create an experience like that

You should link your bot with all of your digital assets.

Put it on your website, in your email signatures, on your Instagram account.

Build that subscriber base, because it is never going to be as cheap as it is today to build your Messenger list. And so it's so important to do it as fast as possible because, in two years from now, you're just going to totally regret that you didn't do it.

All your competitors are going to be doing it, and you don't want to be late in the game when you can really be so early right now. 

 

 

March 7, 2019 - No Comments!

We have 2 brand new webinars!

If you're following us for some time, you probably know that we like to deliver some of the best free content you can find out there.

The success of your Viral Loops' campaigns is the basis of our success as a company; that's why we decided to go a step further from our traditional articles, and craft 2 webinars that will help you build your campaigns from scratch and grow your audience to its maximum potential.

 

  1. Build successful referral campaigns.
  2. Grow your audience with Messenger Bot Giveaways.

Below you can find some more info regarding what you'll learn during the course of each webinar 👇

Build successful referral campaigns.

Do you want to know how you can get the most of Viral Loops and your referral campaigns?

If you're a Viral Loops user, you should join our webinar 👉 https://viral-loops.lpages.co/the-campaign-success/

In this webinar you'll:

  • Be introduced to some of the most important techniques for making/going your campaign viral.
  • Get your questions about referral marketing answered.
  • Get a bonus offer we have at the end for tailor-made success calls.

Grow your audience with Messenger Bot Giveaways.

Ads are too expensive to get leads and messenger is super cheap.

Join us 👉 https://viral-loops.lpages.co/viral-loops-grow-your-audience-with-messenger-bot-giveaways-webinar/

In this webinar you'll learn:

  • Why Messenger Marketing is awesome.
  • What can Viral Loops do for you.
  • What does our Messenger template includes.
  • How to set up your Messenger giveaway campaign.
  • A live example of how it works.