Viral Loops Q&A Quora

What books are on your “must read” list for web startups?

Either you are a Founder or not, at the beginning of your Startup journey, you should check some learnings and experiences from successful people.

These books will challenge the way you think and will teach you some key things on how to run a web startup and many more.

If you want to think creatively and beyond your limit, add reading as your daily routine.

In no time you will find yourself in a whole new another universe where everything is possible.

Not excited yet?

If you want to learn more, you have to read more, so here is the 2017 (updated) must-have reading list, with 10 books/e-books paid and free to grow your startup.


  1. The Hard Τhing About Hard Things: Building a Business When There Are No Easy Answers PAID — this is my favorite ✌️
    by Ben Horowitz
    , cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs.
  2. Sprint: How to Solve Big Problems and Test New Ideas in Just Five DaysPAID
    by Jake Knapp
    , John Zeratsky and Braden Kowitz, three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies.
  3. Let the Cash Flow: A Guide Full Of Growth Tactics For Your eCommerce Store FREE
    by Viral Loops and ContactPigeon
    , you will get a deeper understanding of what can make or break your eCommerce store. In addition to that, it presents you tools and how you can utilize them to take your store one step ahead of the competition.
  4. Founders at Work: Stories of Startups’ Early Days PAID
    by Jessica Livingston
    , composed of interviews she did with the founders of famous technology companies concerning what happened in their early years.
  5. Zero to One: Notes on Startups, or How to Build the Future PAID
    by Peter Thiel
    , a Legendary entrepreneur and Investor shows how to build a great business and a better future.
  6. Hooked: How to Build Habit-Forming Products PAID
    by Nir Eyal
    , this book shows us how to apply our understanding of habits into making products for business.
  7. 100 Days of Growth: Proven Ways to Grow your Business fast PAID
    by Sujan Patel and Rob Wormley
    , these 100 growth tactics were compiled based on strategies and techniques that Authors have used to help hundreds of clients move the needle and actually grow their businesses.
  8. Growth Hacker Marketing PAID
    by Ryan Holiday
    , it shows how the marketing game has changed forever. He explains the Growth Hacker Mindset and provides a new set or rules-critical information whether you’re an aspiring marketer, an entrepreneur, or a fortune 500 executive.
  9. Traction: How any Startup Can Achieve Explosive Customer Growth PAID
    by Gabriel Weinberg and Justin Mares
    , a Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
  10. Intercom on Starting Up PAID
    by Intercom
    , learn what it takes to build a startup from the ground up.

Feel free to copy and share, this book list, with your friends and colleagues.

“So do the reading.

Then ask yourself: We can test a few new things, can’t we?

Oh my… of course we can and of course we must test new things, because we can.” – Uknown

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