November 17, 2017 - No Comments!

Why does some content go viral on the internet?3 min read

Hey there,

Spend only one minute on your Facebook feed and you’ll see tons of new posts, images, videos and stories.

Some of these you’ll see them again and again in all over the internet.

Nevertheless, the question remains the same;

“Why does some content go viral and others don’t?”

A year ago, we kicked off Viral Loops and we’ve been through a lot of case studies and came across a lot of people who were marketing masterminds and growth hackers.

You can’t predict what will go viral, but you can measure the performance of every action that you do. See what went right and what went wrong.

Once you find your process on making things go viral then everything is simple.

However, how is it possible to find this process?

Can you remember a blog post or a story that performed better than any of your posts?

Just focus on what you did for this piece of content, try to remember some key actions you were doing back then, that made your piece of content excel.

At the end of every new post you should ask yourself; Will someone find this interesting? Will someone share this? Will this post give value to people? Will this post excite anyone?

Υour content should awaken emotions and attract attention of influencers, that’s how you will get lot of shares.

The truth is, there is not one secret formula that you must follow in your content while writing or editing.

It’s all about the process.

Test, learn, repeat.

You should try out different things every day, try to change your content like you do with a puzzle:

Why does some content go viral on the internet?

  • Add a clever headline.
  • Use short paragraphs.
  • Use short sentences.
  • Skip unnecessary words.
  • Write it like you tell it to someone.
  • Use your experiences to explain things.
  • Address your web visitors directly | use the word “you”
  • Videos up to 5mins max.
  • Having a nice logo and a remarkable branding.
  • Use your own unique background music (created by a friend if you don’t know how).
  • Have an intro and outro less than 10 seconds.
  • Use keywords in your content related to trends and several events.
  • Use some humor into content.
  • Add pictures and videos in your content.

Things like that, possibly will help you create your best content.

Nevertheless, they don’t guarantee you any success if you share your content in wrong channels.

You should start testing the channels you want to target.

The only tip that I have to share with you, is that your post or story should be something that people will share, something that a reader want to send to his/her teammates or friends and this will happen if you find channels where your audience lives.

You should share your content on several channels and groups in order to find your appropriate social networks like:

  • Facebook profile or Facebook groups
  • Instagram
  • Medium
  • Quora
  • Tumblr
  • GrowthHackers
  • Youtube
  • Twitter
  • LinkedIn
  • Reddit

Why does some content go viral on the internet?

Another important thing is that you should try to create content based on recent trends and events or anniversaries e.g. like Christmas

or the launch of the new Stranger Things season.

Promote your content on the right channels and don’t stop testing if you don’t find a strategy and a flow that works for you.

Be patient by building up your community little by little.

Remember everyone had 1 follower at some point.


Co-founder & CEO at

Published by: Savvas Zortikis in Q&A