Social media and search engine algorithms are drowning the voices of millions of creators, writers, and journalists.
As a result, these people turned back to good ol’ email to grow and keep in touch with their audience.
Email newsletters are booming, and every day more and more creators ride the wave.
In this guide, you’ll learn how to grow an engaged email list with a newsletter referral program.
Creators, Writers, Journalists; what do they all have in common?
The fear of not being heard.
Writing something worth reading takes years of practice. You also have to put up with the pain of looking at an empty screen, unable to write.
Don’t even get me started about what happens after publishing– the anxiety of having to top yourself, the thought that this was your best work to date.
And as these weren’t enough, you also have to face social media and search engine algorithms.
Obeying the needs of a bot has come to be one of the biggest nightmares for people producing any content for online use, as most of the time, it doesn’t get in front of their audience.
As a result, potential readers never click on your article. They don’t ‘Like’ (sic) or engage in any way with your post, a post that could potentially improve their lives.
And there you are, back at the rat race again.
That’s a bleak intro, but there’s hope; because content consumers are also tired of being bombarded with headlines. They know that understanding a topic takes more than a keyword optimized article. They are looking for authority, a mentor.
That allows us an opportunity to overcome algorithms and land right in front of our fans.
For businesses, long gone are the days when every marketer out there was screaming “content marketing.”
Almost every type of business is on board- from eCommerce to startups. There’s even the up and coming Newsletter business (more on that later).
This brings me to this article’s main point/guide/whatever keyword Google wants me to put here.
At Viral Loops, we’ve been using our content to get more eyeballs from day zero. It’s not only a way for us to get clients but also an integral part of our brand.
Over the years, we’ve tried numerous distribution methods for our content, but our #1 source of traffic has always been our email newsletters.
I guess it’s been the same for numerous other companies because the more we talked to our clients, the more it became apparent that an email list is crucial for your brand to overcome algorithms and be heard.
That’s why we built a product that will not only help you to maintain your relationship with your readers but also build your newsletter list faster:
This product is a tool that will help you build a newsletter referral program; YES, a referral program that lives inside your email newsletter.
Throughout this guide, I’ll share all the knowledge that we gathered about referral programs and help you build your own newsletter referral campaign.
The end goal is for you to have a clear understanding of how you can get new subscribers for your list and get new customers with the combined power of word of mouth and email.
Newsletters: Past, Present & Future
Before we embark on this journey, we have to define what we’re talking about.