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Viral Loops Insider
  • Referral Marketing
  • Prelaunch
  • Newsletter Growth
  • Case Study
  • News & Updates
  • e-books
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Case Study

28 posts

Explore our collection of referral program case studies to discover how businesses across industries have successfully grown through strategic word-of-mouth marketing.

Each referral program case study breaks down the exact referral marketing strategies that drove customer acquisition, highlighting both challenges and victories in implementing customer referral programs.

Learn how companies like Dropbox created a referral program that works by offering valuable referral rewards to both the referrer and their friends.

Our case studies examine how these businesses designed efficient referral processes, generated unique referral links for tracking, and motivated existing customers to bring in new customers through carefully crafted referral incentives.

Whether you’re looking to launch your first referral program or improve your current referral marketing strategy, these real-world successful referral program examples provide actionable insights to help you create referral programs that turn satisfied customers into brand advocates.

Common Questions About Referral Programs

What makes a referral program successful?

Successful referral programs offer appealing rewards that motivate existing users to share their referral links, make the referral process simple, and actively promote the program to current customers.

How long does it take to see results from a referral program?

Most businesses begin seeing initial results from customer referrals within 1-3 months, with performance improving as they optimize their approach based on data from their referral marketing software.

Can small businesses benefit from referral programs?

Absolutely! In fact, small businesses often see higher participation rates in their customer referral programs because of their strong customer relationships.

What types of rewards work best in double sided referral programs?

It varies by industry and audience, but our case studies of the best referral programs show that both monetary incentives and exclusive perks can be highly effective when matched to your customer base.

Programs that reward both the referrer and the new customer often see the highest conversion rates.


Ready to create your own referral success story?

Sign up to Viral Loops today and launch a powerful referral marketing program in minutes.

Our referral marketing software makes it easy to design, implement, and track referral campaigns that turn your existing customers into your most effective marketing channel.

Give your customers a simple way to refer friends and watch your business grow.

Get Started with Viral Loops →


Referral Program Case Studies

VViral Loops Case Study
How Infinity gained 2,5K+ early adopters with Viral Loops
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How Infinity gained 2,5K+ early adopters with Viral Loops

In March 2018, an innovative and fresh SaaS startup named Infinity was in the final stages of developing…
VViral Loops Case Study
how bamf media made sunscreen go viral with viral loops
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How BAMF Media made sunscreen go viral with Viral Loops: An ecommerce case study

When the viral product incubator FCTRY needed badass viral marketing, they reached out to us, BAMF Media for help.…
GGeneral
How Robinhood’s referral program brought 1 million users before launch
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How Robinhood’s referral program brought 1 million users before launch

It’s a tale as old as time: You get an idea for a revolutionary product or service. You…
VViral Loops Case Study
How Growth Team Brazil managed to grab 5.5K emails through Referral Marketing & Word of Mouth
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How Growth Team Brazil managed to grab 5.5K emails through Referral Marketing & Word of Mouth

Growth Team is Brazil’s first growth hacking agency. We interviewed Braulio Medina, Co-founder at Growth Team to know…
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gilt referral marketing viral loops
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How Gilt Bounced Back from Dropping Sales and Positioned for $250M Acquisition

Everyone is buzzing about you… Sales are rolling in… Until… BAM! Your company hits a wall. The PR…
GGeneral
mailchimp viral loops template giveaway
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MailChimp Made Its Mark With Masterful Giveaways And Funky Swag

Whether you’re heading to an event and need swag for your promo table, or trying to increase brand…
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Jet Viral Loops giveaway
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Would Someone Spend $18,000 to Win Your Contest? Jet Made it Happen.

Listen, I’m pretty competitive. Whether it’s a game of football or who can finish a beer first, I’m…
VViral Loops Case Study
viral loops interview joeywears
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How Joeywears used referral marketing before raising $100,000 on their Kickstarter campaign

^ That’s JoeyWears an e-commerce company which tries to change the way we wear underwear. Yang, Jake and their awesome…
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harry's prelaunch
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How Harry’s gathered 100K emails in a single week with a milestone referral program

Last week, I wrote a thorough article considering my experience with The Hustle’s milestone referral program. I like this…

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