Do you need a paid advertising strategy to promote your giveaway?
Viral Loops is a marketing-oriented company. I like to believe that our marketing team is steadily becoming a world-class force in the field.
Marketing is a competitive sport, and the players (a.k.a. marketers) do whatever it takes to win. That includes subtle lies, as well.
One of the biggest misconceptions spread by- mostly millennial, marketers is that you barely need any paid advertising to promote your work.
I, personally, have spread that kind of, partial, lie in the past.
The truth is that if you want to make money, you have to be able to invest money.
That being said, it’s only natural that you have to spend some money to promote your giveaway. In this article, we laid down a step-by-step guide on how to set up your Facebook and Instagram ads.
It’s a tedious task sometimes, so why not take some weight from your shoulders?
Before we get into the meat & potatoes of our Facebook ads structure and implementation for our giveaways, I would, first of all, like to discuss which are the main advantages that one receives when choosing to run a monetized giveaway for his business/brand.
Besides that, when people who are already taking part in your giveaway are inviting their friends, their friends will see your giveaway/brand as something trust-worthy, since a personal connection of theirs has asked them to join the giveaway and will eventually start following your brand’s activities daily.
You can check out one of our recent case studies, on how a small e-commerce business generated 4K leads in only five days with the use of one single messenger giveaway using Viral Loops.
Moreover, after the giveaway is over, you now own a valuable asset for your brand/business.Can you guess which one is that?You guessed it right!
The messenger and email lists you’ve collected from the giveaway. You can now start blasting, emailing, communicating, and collecting feedback regarding the new products/services you are willing to release shortly and adjust them to be more appealing for your perfect customers.
By implementing such actions, your following and active messenger subscribers, are going to fully appreciate the fact that you are building a solid communication bridge between them and your brand and as a result, your brand loyalty will then skyrocket!
Whatever you read further down the article, applies to both regular giveaways or giveaways via Facebook Messenger.
No matter how you choose to run your giveaway, you’ll need a Facebook post to boost it to your target audience.
Here’s how you can set it up:
From the menu that pops up, we’re going to select and create a new Facebook Engagement campaign.
I suggest you follow the same path, but it’s totally up to you regarding your personal convenience preferences.
- If you’ve chosen to also add the Instagram feeds placement, you also have to select the Instagram page that has already been linked with your Facebook business account and that you’re going to use to also run the ads from on Instagram platform
📌 Important notice regarding your ad copy.
The copy of your Facebook post should include:
- The announcement of your Messenger referral campaign
- A prompt so users are incentivized to comment on the Facebook post so they can receive a message in their Messenger inbox (this should be explicitly explained on the post). This way, you basically give your audience the exclusivity feeling they need to invite friends so they can get more chances to win the rewards.
- Explain that the more people they invite, the more prizes (milestones) they’ll get.
- Ask them to comment the answer to a question or complete a phrase that you are mentioning on the post.
“Roses are red, violets are..?” (so people can comment “BLUE”)
The copy of your Facebook post should NOT include:
- Prompts such as “Comment below”, “Tag a friend”, “Like this post”, etc.
- Explicit/offending wording
*It’s important to refrain from using prompts like the ones mentioned in the above section, as it will have a negative impact on the reach of your post according to Facebook policy (that basically means that less eyeballs will see your post).
**In case you are willing to boost/promote your post to a larger audience using Facebook ads, we suggest triple-checking your ad copy and making sure you don’t violate any Facebook advertising policy or rule from the above mentioned.
Before you go.
Now you know how to set up the Facebook and Instagram ads for boosting your giveaway.
Pay attention to your targeting and your ad sets, and you’re good to go.
What would you do to boost your giveaways? Let me know in the comment section below.
Personally, I would like to thank you for sharing this post. Mostly all people are using Facebook and Instagram in day to day life but some of don’t aware of these uses. Users can earn money from Facebook and Instagram ads. This blog would be very helpful to all of us.. thank you for sharing this great information.
Yaay! Great piece of content and is valuable as Instagram and Facebook are some of the best sources for advertisers today. Great work Alex!
This post is over 2 years old, and that’s an eternity in digital advertising. Is it still accurate?
Thanks for taking the time to reach out. While it’s true that some things changed from when the article was published (like the policies for Messenger bots), the basic principles the article follows remain the same.