Interview: B2B Word-of-Mouth and the addiction to lagging indicators
The following is a comprehensive summary of my interview with Max van den Ingh from Unmuted You can…
How to Create a High-Quality Referral Program (5-Step Guide)
Turning your current customers into brand advocates will help you generate a constant flow of referrals when existing…
How to use retention to increase viral growth (Andrew Chen summary)
This article is a visual summary of the essay Why the best way to drive viral growth to…
9 SparkLoop Alternatives for Rapid Newsletter Growth
One of the most appealing ways to tell your brand’s story is by sending out email newsletters. It…
How to Make Your Product Go Viral: 7 Tips (& Examples)
Imagine pouring all your effort, capital, and creativity into creating a great product but no one gets to…
What is Customer Acquisition & Why It’s Important (& Calculator)
Customers are the bread and butter of any business – without them, you don’t have revenue! As a…
What is a Referral Code & How it Works (& Great Examples)
This article is part of our complete guide to referral marketing. Interested in knowing more about what referral…
Word-of-Mouth Marketing: Definition, Examples & Strategies
Any marketer out there knows just how important it is to have people talking about your products or…
Prelaunch Campaigns for Fintech Startups: Why they matter
‘Fintech’ is a term I hear more and more these days. Ever since the early days of internet…