Was the Uber referral program successful?
- LTV= $408 x 0.20 × 4 × 1.25= $408
- CAC= $40 – ($34 x 0.20)= $33.2
- LTV:CAC= 12.28:1
How the Uber referral program works.
Referral program for drivers.
Referral program for riders.
- Login to your Uber app.
- Copy your unique URL, or share it with your friends.
- When they sign up using your URL, you both get rewarded with money you can spend on Uber rides.
How to build a referral program like Uber.
- Create your campaign.
- Select the template.
- Choose the rewards you want to offer.
- Choose your sharing options.
- Install our script on your website.
- Go live!
Before you go.
Apostle is a core member of the founding team at Viral Loops. He has worked closely with hundreds of referral marketing campaigns made with Viral Loops. Apostle has years of experience in growing and marketing companies and co-founded Growth Hacking University.