March 27, 2018 - No Comments!

10x Growth in 2018? Part 17 min read

You clicked! Did you just become a clickbait victim?

Relax; you didn’t.

Although you stumble upon articles with a similar title more often than Dennis Rodman rebounded throughout his career, I swear that this piece is based on facts.

Don’t get me wrong; I don’t claim that I offer a magic recipe. 🎩

But, in this- 2 part series, I’ll try to cover as much as possible, about the things that helped us achieve that amount of growth in 1 year.

In this (and the next) article, you’ll find things you can apply to both your mindset and marketing strategy.

Note: If you feel too lazy to read, we've also wrapped the whole article into a video 👇👇👇

And don't forget to subscribe to our channel 😎

Branding

Why do you prefer Adidas over Nike, and vice versa?

Branding. 💪

Why people form lines in Supreme stores in order to grab whatever they can, regardless if it fits them or not?

Branding.

As The Balanced explains, The objectives that a good brand will achieve include:

  • Clearly, delivers the message.
  • Confirms your credibility.
  • Emotionally connects your target prospects with your product and or service.
  • Motivates the buyer to buy.
  • Creates user loyalty.

Talking is good, but what happens when it comes to acting? Building a brand identity is a long game.

It will probably take years.

The truth is that you have to start from the basics:

👉 Fix your copywriting.

The line between a comedian and a fascist is often drawn by the way they put words into play. You should lock in a certain way you speak about things.

Imagine a rapper from the hood speaking like a 5-star hotel receptionist; everybody would instantly assume that the rapper is lame (even people that never lived in the hood).

👉 Get your design together.

Whether we like it or not, our products serve a certain aesthetic. Your design should communicate that.

Images are powerful and first impressions are everlasting. It doesn’t have to be beautiful; it doesn’t have to look expensive.

It has to be what it has to be.

The importance of design in branding and marketing, in general, is huge:

  • Design communicates the brand.
  • Good design raises visibility.
  • Design drives conversions.
  • Design reinforces messaging.

So, (if you don’t have one) hire a designer already.

Experimentation

Chances are that you want to grow your business (duh!), and in order to do so you need 2 things:

  1. Iron will,
  2. and a growth plan.

I’m not going to teach you how to build your growth plan here (I’ve already created a course about that), but I will show you how iron will can get you closer to your goals.

Planning experiments and testing in high tempo is not an easy job.

BUT,

The community of GrowthHackers.com is an excellent example of how high tempo testing can skyrocket your results.

As it’s a community, GrowthHackers’ main key metric in the number of monthly active users.

As you can see in the following graph, they managed to nearly double their monthly active users in 11 weeks from the moment the starting testing in high tempo.

Sean Ellis points, it’s important to run as many experiments as possible in a given timeframe, as you will get more insights, in a quicker manner, about what drives growth for your product.

In order to discover the right experiment you first have to explore, which translates into running more and more experiments.

Consistency

How many times did you start something only to stop after a few weeks (or days)?

Most of the platforms you leverage in order to spread awareness for your business, use some sort of algorithm to serve content to their users.

Engagement is always a strong aspect of these algorithms, but how do you attain engagement when no one knows you?

The answer is repetition. People must see you again and again in order to connect the dots.

Being new in a niche desperates a lot of folks. It’s the number one reason for giving up.

The bright side is that you have the luxury of making mistakes.

Be consistent in language, design and in the rhythm you put your work out there. Pick a tempo and stick to it.

If the Kardashians made it with no talent at all, considering your skills and work ethic, you can do it too.

Networking

It doesn’t matter who you are, what you’re doing, or what brought you here. What matters is who you know.

Funny story, a few months ago I started my fresh Instagram account and I decided my whole focus would be on video.

I try to work as much as possible for it, but growing an account organically is not so easy nowadays.

Then one day while attaining a photoshoot, I was approached by a lady who asked me:

“Do you want to become an influencer?” (Whatever “influencer” means in 2018).

I explained what my plan is and showed her my Instagram account. She took a picture of it, told me that we will be in touch, and left the set.

Obviously, her question triggered my curiosity, so I asked what her deal is. It seems that this lady is the middleman between brands and celebrities in my area.

It’s surprising how one acquaintance is capable of transforming a career.

In Viral Loops, we utilize networking as much as possible. Every connection, brings a new one, and every new one might (and had) land you an opportunity to be a speaker at a niche event- where you’ll make even more connections.

More specific Savvas (our CEO), had the opportunity to speak at some groundbreaking conferences:

  • Growth Summit
  • Growth Marketing Conference (US)
  • Growth Marketing Conference (SK)
  • Growth Revolution (A)

All due to networking.

Content Marketing

I don’t know why I still have to point out the importance of incorporating content into your marketing strategy.

But I will do it. Again.

Instead of bringing statistics (which bore me to death), I will present a recent story (I love a good story) that happened to watch as it unfolded in real time.

I’m into video and photography, and since I never had a teacher, Youtube was (and still is) the main source of knowledge on these subjects.

During another “educational” session on the beloved platform, I stumbled upon Peter McKinnon. He gained my subscription almost instantly.

3 Reasons:

  1. Great video quality.
  2. Excellent presentation.
  3. Outstanding content.

But how my story connects with growing a company?

Peter was a wedding photographer until he started his Youtube Channel. He left his job to focus on creating content for his channel.

When I discovered him, he was at 20K subscribers (or maybe a bit more than that). A few months later he got his 1st MILLION subscribers.

Overall, it took 9 months.

Obviously, a lot of luck came into play, but it was just the cherry on top. There was also top performance, presentation, and talent.
Whatever it was his content draw the attention of influential figures like Casey Neistat & Gary Vaynerchuk, and I don’t think that Peter is going to shoot weddings again anytime soon.

Referral Marketing

Why referral marketing?

I would say because it’s a marketing channel based entirely on your product and it doesn’t rely specifically on any other channel.

Then, I would provide extra support to my argument by saying that word of mouth is the primary factor behind 20% to 50% of all purchasing decisions and that word of mouth is 10x more effective than traditional advertising, as people are really sick and tired of being pushed to buy things.

In past few mounts I’ve written more than enough articles about referral marketing, so whether you want to grow your e-Commerce store or create an Ambassador program for your business using referral marketing, I’ve got your back.

Btw, Viral Loops has its own Ambassador program and we offer the best swag that your beautiful eyes have ever seen.

Before you go.

That’s the end of the 1st part.

I know that I didn’t include as much technical stuff as you may want, but we have to learn how to walk before we are able to run.

I promise that you’ll find what you need in the next article.

Until the next time,

Keep being awesome 😎

Note: Puggy recently started spreading her knowledge on Referral Marketing, so 👉 Push the "Send to Messenger" button below to grab her exclusive content 🐶

Head of Content at

Apostle is a pure-blood Marketer. His job is to find a way when ostensibly there is none. Planning and executing A/B Tests, Email & Content Marketing along with alternative marketing techniques based on human psychology, all for the sake of customer success.

Published by: Apostle Mengoulis in Growth