- Present your dream to the world.
- Test the market interest by gathering early adopters.
- Gather feedback about the product.
A product prelaunch is about getting Intel.
- When you want to create a new product or feature that people love, your goal should be to learn as much as you can before you’ve even written a single line of code or designed a single pixel.
The first step of a tremendous prelaunch.
- Segment prelaunch subscribers and gather the people that fit the target persona for your product.
- Interview and record their experience with your product.
Segmenting prelaunch subscribers.
- More personal info (e.g., name, gender, age, job description, etc.)
- If they’re using any similar product and how it solves their problem.
- What problems they face with the products they use/used.
- If they are willing to talk to you in person.
Interviewing early adopters.
- The welcome.
- Context questions.
- Introduction of the product.
- User testing of the product.
- Debriefing questions.
- “How dos this product compare to what you’ve used?”
- “What did you like about the product?”
- “What did you hate about the product?”
- “What are the three things you would improve about the product?”
Before you go.
Apostle is a core member of the founding team at Viral Loops. He has worked closely with hundreds of referral marketing campaigns made with Viral Loops. Apostle has years of experience in growing and marketing companies and co-founded Growth Hacking University.