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2024 has been a huge year for us at Viral Loops. We’ve rolled out some major updates, and the following are total game-changers. These aren’t just tweaks—they’re features designed to make referral campaigns work faster, smarter and more efficiently!
Let’s break it down:
1. We first focused on improving our referral campaigns with specific focus on referral campaigns for long-lasting results through leveraging automation with world-class CRMS and new widgets for your participant to interact with.
If you want campaigns to succeed, you’ve got to keep participants engaged. That’s why we created the Progress Tracking Widget. It’s not just a tracker; it’s a motivator. This widget shows participants exactly where they stand in their referral journey. It’s clear, it’s simple, and it’s right there for them to see.
The widget also provides a detailed overview of the rewards participants have earned through their referral efforts.
Here’s the kicker: when people see how close they are to hitting a milestone, they’re more likely to push just a little harder. And because it’s in real-time, there’s no guessing. They know what’s next and what they’ll get if they keep sharing. For campaign managers, it’s a win-win. You get a tool that keeps people in the loop and focused on results, while participants stay excited and engaged.
We didn’t just improve the HubSpot integration—we supercharged it.
Now, you can build fully customized referral workflows directly within HubSpot, syncing Viral Loops data, tracking referrals, and generating unique referral links—without having to write a single line of code. This new integration puts you in full control, enabling you to tailor your referral programs to your specific needs.
Whether you're using the integration for lead generation, building customer loyalty, or launching new products, this feature allows you to seamlessly manage your referral campaigns and sync data across your tools. You can now personalize your referral processes, track every action, and optimize workflows with ease—all while staying inside the HubSpot platform you already use.
2. We then prioritized on offering reliable automatic rewarding solutions with seemingly effort to set up so you can have this crucial part of the referral campaign covered providing value to your audience and less time spent from you on reading and manual processes.
Launched in July 2024, Viral Loops Rewards is revolutionizing the way referral campaigns are managed.
Viral Loops Rewards automates the entire reward distribution process by integrating with powerful platforms like Tremendous (for e-gift cards) and Stripe (for account credits or coupons). No more manual processing or chasing down participants. Everything is handled directly from your Viral Loops dashboard.
This feature is a game-changer because it solves the age-old problem of scaling rewards in referral programs. When referral campaigns grow, manually distributing rewards becomes a burden and is prone to errors. With Viral Loops Rewards, businesses can automate the process, reduce human mistakes, and keep participants happy—all while freeing up valuable time to focus on refining and optimizing campaigns.
Why It Matters:
Referral programs can scale quickly, and when that happens, the logistical challenges grow. Without automation, you’ll find yourself spending too much time on reward fulfilment and missing out on opportunities to optimize other aspects of your campaign. Viral Loops Rewards ensures that participants receive their rewards quickly, which keeps them engaged and motivated.
How It Works:
What You’ll Gain:
Building referral campaigns can feel overwhelming, especially if you’re not a marketer or a developer. That’s why we built the Universal Template. Think of it as your campaign Swiss Army knife—a flexible, customizable tool that works for pretty much any kind of campaign you want to run.
Whether it’s a pre-launch, a giveaway, or a loyalty program, the Universal Template can handle it. And it’s not just easy to use—it’s foolproof. You don’t need to code. You don’t need to spend hours figuring it out. You just set it up, make it your own, and get it live. It’s designed to meet your needs while giving you the flexibility to adapt as your goals evolve. Campaigns that used to take days to set up now take minutes. That’s the kind of simplicity we’re talking about.
3. We also worked on improving our existing tools and providing top of the line experience with less delays and improved connections.
Your data, your rules. With the Webhooks Integration, you gain the flexibility to connect Viral Loops to any tool you use and create custom workflows tailored to your business’s needs.
This integration gives you complete control over how your data is transferred and used. Whether you're syncing referral data with your CRM, automating internal processes, or sending custom data triggers to other apps, Webhooks open up endless possibilities for personalization and automation. The best part? You don't need to be a developer to make it work.
With Webhooks, you can create tailored solutions that seamlessly fit into your existing processes and tools. The integration unlocks powerful ways to streamline operations, improve efficiency, and scale faster—all with minimal manual effort.
We’ve modernised our Klaviyo integration, updating our implementation to remove soon-to-be deprecated API calls. This proactive update ensures continued compatibility with Klaviyo's evolving platform, maintaining optimal performance for your email marketing efforts. Now, you can be confident that your Klaviyo integration will work seamlessly, even as the platform evolves.
We’ve significantly enhanced the performance of our platform with optimized Cloudflare caching strategies. This update boosts content delivery speed and efficiency, ensuring that our widgets and campaign tools load faster than ever before. By fine-tuning edge cache TTLs, we’re serving more requests directly from Cloudflare’s CDN, which reduces latency and improves the overall user experience.
Key improvements include:
- Viral Loops Loader response time: Reduced from 259ms to 60ms
- VL Core response time: Reduced from 160ms to 50ms
These optimizations result in smoother, more responsive interactions across the entire platform, improving time-to-interactive and enhancing user satisfaction.
Sharing referral links on mobile devices is now easier than ever. We’ve enhanced the user interface for mobile URL sharing, making it more intuitive and streamlined. Whether you’re sharing on social media or via messaging apps, this update ensures that sharing your referral links is a seamless process.
We’ve resolved a bug affecting Enterprise accounts, where only the original campaign owner had permission to export participant data. With this fix, all invited members now have the ability to receive exported CSVs directly to their email inbox, making it easier for your team to collaborate and manage campaign data.
We’ve improved the user experience for custom landing pages by allowing users to select between HTTP and HTTPS protocols. This fix eliminates potential backend issues related to protocol mismatches, ensuring your custom landing pages function smoothly and securely.
For users integrating Viral Loops with Shopify, we’ve fixed a bug that occurred when creating campaign pages for stores with numerous pages. This update ensures smoother campaign page creation, providing a more reliable integration experience when linking Viral Loops with your Shopify store.
We’ve addressed an issue in the Newsletter Referral dashboard where updating participant stats with the "Send relevant emails" toggle switched on incorrectly triggered the successful referral email. Now, this feature works as intended, sending emails only when the correct conditions are met, ensuring that participants receive the right communications at the right time.
We’ve fixed an autoscaler bug that was causing dedicated booster email webhooks to terminate prematurely. This bug was delaying the execution of booster emails, but with this fix, booster emails are now sent reliably and on time, ensuring that participants receive their rewards and updates as intended.
This year was just the beginning. At Viral Loops, we’re all about helping businesses scale through word-of-mouth marketing. And in 2025, we’re doubling down on that mission. More tools, more innovation, more ways to make referral campaigns work for you. These features and updates are just the start—we’ve got big plans, and we’re bringing you along for the ride.
Stay tuned. The best is yet to come!
