[New] Integration with HubSpot Workflows

We expanded our HubSpot integration to work seamlessly with your HubSpot Workflow.

This way you can create referral flows tailored to your business’ uniqueness, without having to write code or bother with APIs.

There are 4 aspects to this integration:

1. Use the HubSpot sync to add the necessary Viral Loops fields to you contact list so all referral campaign data can be viewed there.
2. Use the Import functionality to add existing contacts to Viral Loops and generate referral links. These contacts will them be visible within your Viral Loops campaign and their referral links will also be added to the corresponding field in the HubSpot contact.
3. From our HubSpot Workflow  app, you can use the “Participation” event to add people to your referral campaign and give them referral link, after a specific trigger event or filter of your choice.
4. From our HubSpot Workflow  app, you can use the “Conversion” event to mark referred leads as converted so their referrers can be attributed one more referral.

[New] Webhooks

We expanded our Webhook integration to work seamlessly with your external systems. This way you can create data flows tailored to your business' uniqueness, without having to write complex code or manage intricate API calls.

There are 4 aspects to this integration:

1. Use the Participation event to send data when someone joins your campaign, including details about the participant and their referrer.
2. Use the Conversion event to push information when a participant reaches your campaign goal, allowing you to track successful conversions in real-time.
3. The Milestone event lets you send data when a participant reaches a specific milestone in your campaign, helping you track progress and trigger rewards.
4. With the Redeem reward event, you can push data whenever a reward is redeemed via your campaign dashboard, ensuring your external systems are always up-to-date with reward distributions.

[Improved] Viral Loops Zapier Integration

Our Zapier integration got a big update to support all functinalities of campaigns built with the Universal Referral.

In the picture bellow you can see all currently support trigger and action that you can implement in your Zaps.

[Improved] Various updates on the Universal Template

We made various improvements to the Viral Loops Universal Template, enhancing its functionality and user experience. These updates make the template more versatile and easier to use, addressing key user needs and streamlining campaign creation.

Here are the main improvements:

1. Dashboard data alignment: We've standardized terminology across the dashboard, ensuring consistency and clarity in reporting.
2. API enhancements: Added API support for referred leads and successful referrals, expanding integration possibilities.
3. Email Widget addition: Implemented the Email Widget to support CRM-based communication, with a flexible drop-down selector for various CRM platforms.
4. Widget improvements: Made several UI enhancements, including hiding unnecessary elements based on campaign settings and bolding key text for better readability.
5. Automatic participation support: Added instructions for setting up automatic participation, focusing on Web App and Custom Page scenarios.
6. Double Opt-In (DOI) refinement: Adjusted DOI options based on referrer eligibility settings, streamlining the setup process.

These updates aim to make the Universal Template more intuitive, powerful, and adaptable to various campaign needs.

[Improved] Google Authentication with FedCM Support

We've upgraded our Google authentication process, enhancing security and user experience. Our system now complies with the latest Google guidelines and FedCM standards, offering a streamlined login process.

We've resolved previous Incognito mode issues, ensuring a consistent experience across all browsing modes. Enjoy a more secure and efficient authentication process on our platform.

[Improved] Klaviyo API Updates

We've modernized our Klaviyo integration, updating our implementation to remove soon-to-be deprecated API calls. This proactive update ensures continued smooth operation with Klaviyo's evolving platform, maintaining optimal performance and compatibility for our users' email marketing efforts.

[Improved] App and widget loading speed

We've optimized our Cloudflare caching strategies, significantly improving content delivery speed and efficiency. By fine-tuning edge cache TTLs, we're now serving more requests directly from Cloudflare's CDN, closer to users' browsers.

Key improvements:

Viral Loops Loader response time: reduced from 259ms to 60ms

VL Core response time: reduced from 160ms to 50ms

These enhancements result in faster loading times and improved time-to-interactive for all widgets and parts of the wizard. Users can expect a smoother, more responsive experience across our platform.

[Improved] Mobile URL Sharing UI

[Fixed] Enterprise Export Permissions

We resolved a bug in Enterprise accounts where only the original campaign owner could export participants. Now, all invited members can receive exported CSVs to their email inbox.

[Fixed] Custom Landing Page Protocol Selection

We've improved the UX for custom landing pages by allowing users to choose between http and https, preventing backend issues.

[Fixed] Shopify Campaign Page Creation

We fixed a bug that occurred when users had numerous pages on Shopify, ensuring smoother campaign page creation.

[Fixed] Newsletter Referral Email Trigger

We resolved an issue in the Newsletter Referral dashboard where updating participant stats with "Send relevant emails" toggled on incorrectly triggered the successful referral email.

[Fixed] Booster Email Execution Delay

We fixed an autoscaler bug that was causing dedicated booster email webhooks to terminate prematurely, which delayed the execution of booster emails.