May 28, 2025

News & Updates

Stripe Conversion Tracking Is Here — No Code Needed

We’re excited to announce a powerful new way to connect your payments and referral rewards — introducing our Stripe Conversion Integration.

Now you can automatically track Stripe payments from referred users and trigger rewards only when a real purchase is made. It’s the easiest, most accurate way to align your referral program with actual revenue — and the best part? No developers required.

 How It Works

You'll unlock full conversion tracking for your referral campaigns once you connect your Stripe account to Viral Loops through the Campaign Wizard.

You’ll be able to:

  • Choose which products or payments you want to track.
  • Automatically convert referred participants once a payment is confirmed.
  • Track the value of purchases for each referral (enabled by default).
  • Reward users only when their referrals generate revenue.

It’s all done through a step-by-step setup in the Goals section — fast, clean, and code-free.

 Why Does This Matter for Referral Campaigns?

Until now, most referral programs only tracked signups or form submissions. While useful, those don't tell the full story — especially for SaaS businesses or e-shops focused on revenue growth.

This Stripe integration changes the game:

  • Reward real value, not just activity.
  • Gain visibility into the revenue impact of each referrer.
  • Prevent gaming the system and reduce reward waste.

By tying rewards to real payments, you’re building trust, increasing ROI, and motivating your audience to drive higher-quality referrals.

 Best Practices for Success

To get the most out of Stripe Conversion Tracking, we recommend:

  • Use Value Tracking (enabled by default) to measure how much each referral is worth.
  • Select only key products for conversion to focus on your most valuable offerings.
  • Set clear messaging: let your users know they’ll be rewarded only after successful purchases.
  • Combine with tiered rewards or incentives to drive even more engagement.

 Ideal Scenarios and Businesses for This

This integration is especially powerful for:

  • SaaS companies offering paid subscriptions.
  • E-commerce stores selling physical or digital goods.
  • Membership platforms that charge on Stripe.
  • Online courses, coaching, or digital services with checkout on Stripe.

If your business relies on Stripe for payments and you're looking to scale with referrals, this is the perfect upgrade.

Ready to Enable It?

Log in to your Viral Loops dashboard and head to your campaign’s Goals Step. Click “Use Stripe”, connect your account, and start tracking real revenue today.

As always, we’re here if you need help setting things up.
Reach out to support or check our full setup guide.

Muriel Jacomet
Marketing Specialist