July 30, 2025

News & Updates

Boost Referrals with SMS: Introducing Viral Loops + MobileMessage Integration

If you’ve ever run a referral campaign, you know that timing is everything. A new participant signs up? You want to welcome them instantly. A milestone is unlocked? It needs to feel rewarding. Someone goes inactive? Time for a nudge.

Until now, those moments were mostly handled via email. But emails get missed. Ignored. Or just arrive too late. That’s why we’re excited to announce something new:

Viral Loops now integrates with MobileMessage (via Zapier), so you can send real-time, personalized SMS messages at key moments of the referral journey.

Why SMS?

Because it works.

  • 98% open rates
  • 90% of texts read within 3 minutes
  • No spam filters

When you combine that kind of immediacy with referral momentum, magic happens. And now, it’s easier than ever to bring that into your Viral Loops campaigns.

What You Can Automate

With the Viral Loops + MobileMessage integration, you can trigger SMS messages for:

  •  New participant joins – Give them a personal welcome
  •  Milestone unlocked – Let them know they’re winning
  •  Referral completed – Instant reward confirmation
  •  Inactivity detected – A gentle reminder to re-engage

You can even customize your message templates with dynamic fields (like first name) to make things feel human.

Real-World Example

Let’s say someone joins your campaign.

You can create a Zap that looks like this:

  • Trigger: New Participant in Viral Loops
  • Action: Send SMS via MobileMessage
  • Message: “Hi Sarah, welcome aboard! Share your referral link to unlock exclusive rewards: [link]"

Simple. Personal. Immediate.

What You Need to Get Started

You don’t need to write a line of code. All you need is:

  • A Viral Loops account (Growing Plan or higher)
  • A MobileMessage account
  • A Zapier account
  • Your Viral Loops API key (found in your campaign’s Zapier tab)

Setup takes under 5 minutes.

👉 Step-by-step instructions here

Why We Partnered with MobileMessage

MobileMessage is a performance-focused SMS provider based in Australia. They offer:

  • Direct delivery routes
  • Clean compliance tools
  • Simple, growth-friendly pricing

We wanted to give our users a reliable, no-fluff way to add SMS to their campaigns. MobileMessage delivered.

You can even find Viral Loops listed in their official integration directory.

What This Means for You

This isn’t just about sending texts. It’s about creating momentum in your referral campaigns. With this integration, you can:

  • Keep participants engaged
  • Increase the milestone and reward completion
  • Reduce drop-off rates
  • Improve the overall user experience

And it’s especially valuable if you’re in:

  • eCommerce
  • DTC & subscription brands
  • Marketplaces
  • Local services

Ready to Launch?

You can start using the integration today. Or book a demo with our team if you want to see it in action.

We're genuinely excited about this integration—not just because of the functionality, but because of what it represents. Collaborating with a team like MobileMessage, who shares our values of simplicity, performance, and customer-first thinking, makes this feel like more than just a feature launch. It’s a meaningful step forward in helping brands build tighter, smarter, more responsive referral programs. We can't wait to see how you'll use it.

Got questions? We’re just a message away.

Muriel Jacomet
Marketing Specialist