People value each other’s recommendations above any form of advertisement—that’s word of mouth, the most effective form of customer acquisition. With a referral program, marketers ignite word of mouth by offering people incentives to refer friends to a brand and become brand ambassadors. Running your own customer referral program lets you track and collect data on your virality.
It’s referral marketing, but through businesses instead of generating word of mouth through consumers. They work best with 2-sided referral programs, instead of giveaways or leaderboards, since organizations want the product and their rewards without waiting for competitions.
Instead of trying to build a system of your own, reliable referral marketing software lets you create and run a referral campaign in minutes without much work. It helps your marketing strategy by tracking how your campaign performance to make the right optimizations. Referral software gives marketers customization, fraud prevention, and more all without a single line of code.
Start by looking at your goal—is it to promote a product? Grow your email list? Or awareness about your business? Then you select your strategy and rewards—milestone-based campaigns may need multiple small rewards while giveaways might need a single valuable one. Lastly, pick the right referral marketing software and launch your campaign! Read the complete guide.
They are not that different. One constitutes the other—with an all-in-one referral marketing software a business is can run a referral program. You plan your program, also called a referral campaign, and the right software allows you to deploy it to your customer base.
There are several good referral marketing software solutions like Referral Rock, SaaSquatch, or ReferralCandy. However, Viral Loops is the best referral marketing software because it lets you build referral programs based on templates of the most successful referral campaigns out there. You can work closely with our team. We offer onboarding, and we do that for free. Get a demo personalized to your campaign needs.