This time, we spoke with the Botman himself; Arri Bagah.
Arri consulted giants like Google, HubSpot, and Facebook to build harder/better/faster/stronger chatbot solutions.
ROAS Agency works with The Beard Club, Poo~Pourri, Transparent Labs, and many other notable brands.
Here’s Arri’s take on things. Enjoy
I started like two and a half years ago.
I had a Facebook Ad Agency with one of my friends and we’re running Facebook ads for small businesses. We tried to get them more leads and more clients, and after doing that for about six months we realized that small businesses don’t have much money.
It was really hard to be able to work on a tight budget.
That’s why we decided to give a try to real estate for a bit, but it was kind of like the same issue with like small businesses.
That’s the reason we moved to eCommerce. Once we got into it, it was kind of hard because everything was new to us e.g. running Facebook ads.
I spent quite some money on ads with little to no ROI. I created my own e-commerce brand at that time just to test things out. It was a print on demand shop on Shopify, and I was using Facebook pages to drive traffic to it.
I wanted to buy a Facebook page, so I reached out to one and said:
Around that time, there was a killing of a gorilla inside a zoo; Harambe, and it was going really viral. I asked one of the relevant pages and they declined to sell it, but two weeks later we agreed.
The page had 40K likes– which was worth at least $10K at the time, and I got it for 300 bucks.
It was kind of like sketchy to because the guy was from he was in India. I didn’t have PayPal or anything, and he required a transfer via Western Union before giving me access.
I just took the risk and made the transfer, and he really gave me the page. So, I started driving traffic to my e-commerce store, and after like a week or so the store was making around like 2-3 hundred dollars per day for a couple weeks.
It was pretty good. Two to three hundred dollars per day in profit, for like two to three weeks and then it happened.
At that time I didn’t know about Facebook Business Manager.
I was trying to sell the Facebook page and somebody reached out to me to buy it. They asked for admin access, which I thought it was a stupid move to make.
They insisted a lot and said they’re going to buy the page for $8,000.
6 days were more than enough time to be able to like realize if they were going to pay me or not, and I could remove them at any time if they didn’t.
I gave access to the guy, but at that time I didn’t realize that there was something called the Facebook Business Manager which, in case you’re an admin of the page, you can claim its ownership.
Which he did. He just kicked me off, resulting in me losing all the traffic.
I had to figure out a way to just start driving traffic again, and that’s when I started learning more about Facebook ads, and then I had my first success story.
It was crazy how it happened.
I started to get into Facebook ads because my website was dying, and I had to figure out a way to drive traffic. So I spent all the money that I made on Facebook ads, ended up working with one of my friends who is an influencer in the e-commerce now- he was like an influencer on the Instagram platform.
I met him on the panel that I was speaking at about Facebook marketing.
Not so many people knew much about Facebook marketing at that point, so if you knew just a little bit, it was enough to like teach other people.
So I met him there and he had an eCommerce brand somewhere.
We agreed to try something for his brand, and we took it from $0 like a $100K per month.
It was our first success story, and it happened by optimizing the website and by doing some email marketing.
But even after this initial success, it was kind of like hard for me to find clients.
So I decided to get a job.
But before I got a job, I found out about Bots– during the summer of 2017.
I didn’t like them enough to dive deep to it, but thought it was a cool thing- mostly because I checked Domino’s bot. I started getting more serious about them around September of 2017.
I built the first bot and went to a conference here in LA and started showing it to people. They interacted with my bot and thought it was the coolest thing ever.
They actually loved using it and started asking if I can build one for them as well. The moment I came back from the conference I immediately built a bot for my agency at the time.
So it wasn’t too hard.
we know that that’s what’s going
I used to make videos about chatbots on like a couple months ago.
It’s a new platform, and for a lot of big brands, it’s difficult to try something new.
So, how can we like enhance the experience of for the customer that wants to go in stores?
help them even
So, you can really get the info that will help you to serve your customers better. And people LOVE quizzes.
essenger subscribers into a Facebook custom audience for retargeting
and use that audience for retargeting
or Messenger campaigns
The next thing we have to check after the Bounce Rate is the actual Conversion Rate.
Chatbots and eCommerce can work together on 2 levels:
The problem is that all three should be working together.
So that’s the marketing side.
Nobody wants that.
want to take care of that,
, you don’t want