All Posts in Q&A

July 3, 2017 - No Comments!

Viral Marketing: What is the best way to promote a survey online?

From my experience, I haven’t seen a lot surveys to take advantage or viral and referral marketing.

You can run a double-sided program in which the referrer and the invitee are rewarded—attribution of successful referral—when the invitee completes the survey.

Alternatively, you can apply the concept of the Leaderboard Competition like Developer Economics does, with Viral Loops.

Developer Economics runs one of the biggest international surveys to understand technology trends. Their surveys reach 16,500+ developers across 150+ countries.

After finishing the survey, you are asked to join the referral program, in which the Top 50 referrers win bitcoins or money.

The more friends you invite that complete the survey, the higher you climb up the leaderboard.

People can share, tweet, mail or even post their personal referral link on reddit.

Viral Marketing: What is the best way to promote a survey online?

After the sharing step, you get access to your personal dashboard. From there, you may choose any of the pre-populated tweets as you can see below.

This gives users the chance to tweet as much as they want, without having to think of how to write a new tweet. It makes their lives easier and increases shares by 5x.

Viral Marketing: What is the best way to promote a survey online?

Furthermore, from this dashboard you can see your position (I was at 573 🙂 along with your ‘Successful Referrals’ and some extra information of how to get a higher position in the Referral Program and win Prizes.

Viral Marketing: What is the best way to promote a survey online?

As you scroll down, you are able to check the Referral Prizes for all positions and also the full Leaderboard as you can see below:

Viral Marketing: What is the best way to promote a survey online?

Hope that helps 🙂

May 16, 2017 - No Comments!

What is the best way to manage a referral marketing campaign for my B2B SaaS startup?

From my experience I haven’t seen so many really successful referral marketing programs from B2B SaaS companies.

I think it’s closely related to how big the second “B” is. In your case, it’s not so much, as you’re selling to small businesses—we target the same market by the way 🙂

If your product is something that a ton of companies will use (e.g. Slack) then things are much easier. If not, you need to experiment more.

Despite the fact your product is paid, you can run a double-sided program in which the referrer and the invitee are rewarded—attribution of successful referral—when the invitee signs up. Just make sure to track people signing up from invites and measure their quality (e.g. activation rate, conversion rate and retention).

Of course, you can run a referral program in which the attribution happens when the invitee becomes a paid customer. This will decrease your k-factor, but you need to check the trade-off between this and the value of each referral (LTV).


For our own B2B SaaS startup, Viral Loops—yes, it’s a viral and referral marketing platform :p—we run 2 referral programs in parallel.

One for getting more signups and customers and one for building a community, increasing our email list and generate word of mouth.

We have a similar business model to yours ($99/month) and target small and medium-sized businesses, as you do.

1. Referral Program inspired by Dropbox

Our main objective is to get more sign ups and paid customers.

It’s pretty straightforward. We reward people when their friends sign up, so both can take our Power plan for free. Here is the structure and the referral dashboard of each user that outlines the structure:

What is the best way to manage a referral marketing campaign for my B2B SaaS startup?

2. Milestone Referral Program inspired by Harry’s and The Hustle

As The Hustle does, we incentivize our email subscribers, including our customers, to invite their friends to subscribe to our email list in order to get different rewards not necessarily related to our product, like swag (e.g. t-shirts, stickers, tickets to conferences, etc.)

It’s based on the concept of milestones. When you reach a specific milestone, say got 4 or 10 friends, you get something. If you don’t catch that, you don’t get anything.

Here a lot of companies fail, because they create merchandise people would never wear. Most probably you have a ton of t-shirts with an ugly logo of a company that you never wore—if not I can send you some :D.

But the team behind Hustle, for example, know how the game is played and they have some of the coolest stuff out there. Everyone wants these shocks!

They’ve gathered more than 300,000 email subscribers with this program and still it’s their main focus for list growth.

We just launched it for us, so I can share some metrics in the next few weeks.


We also built a free tool to help you design a similar concept for your company:

How To Build A Harry’s Prelaunch Referral Program In 4 Simple Steps

Hope it helps!


May 14, 2017 - No Comments!

What are some creative/viral ways in which startups have enticed people to join and/or invite their friends?

In a similar Quora question I outlined some of my favorite examples, including Airbnb, Monzo, Vision Mobile, Mixmax, Pipedrive and Live True London.

You can read it here “Savvas Zortikis' answer to What are some examples of great UX for "Invite Friends"?

Another great example is the prelaunch referral campaign of Harry’s, a New York-based grooming brand that manufactures and sells shaving equipment via mail order.

The idea for the campaign was built by Jeff Raider & Andy Katz-Mayfield, Harry’s founders. Their belief that the most powerful and effective way to launch their grooming brand was through a credible referral. Thus, they focused on building a campaign that helped people to spread the word to their friends—and not just spending a ton of money on Google and Facebook.

They managed to gather 100,000 emails in a single week.


You can easily understand the concept and build the backbone of your campaign with this free tool:

How To Build A Harry’s Prelaunch Referral Program In 4 Simple Steps


The website of the campaign was something really simple, yet catchy and effective, 2-page microsite.

1. When people landed to harrys.com, they were asked to give their email in order to participate to the campaign. Some notes on their landing page:

  • A big bold image making it clear to people what Harry’s is all about in the first 5 seconds.
  • Nice tagline to tell people that Harry’s is launching soon and will disrupt the industry (respecting the face and wallet since like…right now)
  • They could also allow people to join the campaign with Facebook login—this would give them more data and also increase conversions. Younger people may not have an email at all or not checking it constantly.
What-are-some-creative-viral-ways-in-which-startups-have-enticed-people-to-join-and-or-invite-their-friends

Harry’s landing page

2. After giving your email, people had to invite their friends to get the prizes. Harry’s followed the concept of a “Milestone Referral Campaign,” meaning that when people reached a specific number of referrals (milestone) they instantly win the corresponding prize.

Notes on their invite page:

  • Clear messaging: Invite friends to earn product
  • On hover of each milestone, you could see the product’s image—if they had a design with the image to be displayed by default, they could have higher conversions.
  • Getting a prize was super doable—who hasn’t 5 or 10 guys that shave?
What-are-some-creative-viral-ways-in-which-startups-have-enticed-people-to-join-and-or-invite-their-friends

Harry’s invite page

They also used a great series of emails to re-engage the people participated in the campaign and keep inviting friends to get to the next milestone.

According to Jeff Raider, the referral mechanics were amazing. 77% of the emails were collected via referral, meaning about 20K people referred about 65K friends. This means referrers, on average, referred more than 3 friends.

Yet there were a lot of people who referred well above that average: More than 200 participants referred more than 50 of their friends, achieving the highest tier reward.


May 13, 2017 - 1 comment.

What is a good alternative to Instagress?

What is a good alternative to Instagress? Answer Request

After Instagress shut down by Instagram, Massplanner came next. It seems that Instagram automation is about to die.

So, I wouldn’t recommend looking for an alternative service, but rather for other tactics.

Some things you can work that work like charm:

  • Join engagement groups on Telegram. You can also start your own—just get 5 friends to start with and then add more people. In order to make it work, make sure to set an upvote ring each week at a specific time. You can also send calendar invites to the members so no one can miss it. Stick to that and more people will ask you to join.
  • Buy an Instagram account in your niche and take it over. Best practice is to find an agency or an expert to connect you with accounts that are on sale.
  • You can run paid posts on popular Facebook at you niche. Ask them to post a photo of your Instagram account and link to your Insta profile. You can also ask them to promote it to all of their fanpage and you can cover the ad costs. This is This is a great hack I found at Badass Marketers & Founders, Josh Fechter’s Facebook group.

Here is a great article on Instagram growth:

Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce – Shopify


April 21, 2017 - 1 comment.

What are some examples of great UX for “Invite Friends”?

Today a lot of companies use virality and referral marketing as one of their main customer acquisition channels with smart hacks on the UX to increase virality and make it easier for people to invite their friends.

Some of my favorites are:

  1. Airbnb
  2. Monzo
  3. Vision Mobile (Developer Economics)
  4. Mixmax
  5. Pipedrive
  6. Live True London

1. Airbnb

Airbnb focuses a lot on their referral program and acquiring new customers through referrals. You can easily notice it if you book an apartment for a trip. I book around one every month for my business trips.

What are some examples of great UX for "Invite Friends"?

Airbnb’s Invite Page

UX Highlights:

1. I can invite my friends through Facebook Messenger. Messaging is booming and it’s more probable to invite a close friends from Messenger rather than email—of course, that really depends on audience demographics and habits.

2. My referral code is not a random long code I cannot remember. It consists of my name “szortikis”—my name is Savvas Zortikis—this is really helpful as it can help you drive offline word of mouth. According to Jonah Burger, expert on virality and author of Contagious, mentions that 90% of word of mouth happens offline.

On top of that, having memorable referral links, converts better. It does so, because there is a conversion cycle between when an invite is sent to a friend, and when the friend clicks on that link or converts. So, having these kind of links helps your friends identify with minimum cognitive effort that this is an invite from a friend and keep them in context when visiting Airbnb after an invite.

3. Multiple touch-points to increase user adoption. One of the main reasons viral and referral marketing campaign don’t work is because people don’t know about it. Companies “hide” the referral in a profile page.

Airbnb prompts people to invite their friends in multiple steps of the core booking experience. For example, if you go to your trips page, you can invite your friends to get travel credit before paying.

What are some examples of great UX for “Invite Friends”?

Widget to lead you to the invite page

4. Personalization in the sign up page of their mobile app after coming from an invite. When you follow an invite link you are redirected to the app store to download the Airbnb app. Instead of showing the regular sign up page, they want to keep you in context and personalize the sign up page as illustrated below:

What are some examples of great UX for “Invite Friends”?

Personalized sign up page after invite


2. Monzo

Monzo is an online bank in the UK. Their growth strategy is solely based on referrals, virality and community marketing. They use the waiting list referral approach at their core sign up process.

Here is a short teardown of their UX—I’m using images—“show, don’t tell” 🙂

What are some examples of great UX for “Invite Friends”?

What are some examples of great UX for “Invite Friends”?
What are some examples of great UX for “Invite Friends”?
What are some examples of great UX for “Invite Friends”?

What’s really interesting, is that they continue the waiting list marketing approach after launching in 2015 with more than 150K sign ups and 20K cardholders.


3. Vision Mobile (Developer Economics)

Developer Economics is part of Vision Mobile—the biggest company that run surveys and produce reports for the mobile app, helping developers find insights and research data on platforms, tools & APIs.

To get more survey completions, they have a referral program in which based on the number of friends you invite, you climb up a leaderboard to get monetary rewards.

Their audience is tech people and developers who use mainly Twitter (more than Facebook). So, the team of Vision Mobile did an experiment that brought them 5x times more referrals. They created the Handpicked tweets through Viral Loops, the viral and referral marketing platform[1] they use.

What are some examples of great UX for “Invite Friends”?


4. Mixmax

Mixmax is my favorite email add-on to track who opens and clicks my email. It has also more great features for outreach and scheduling meetings. I’m a big fan!

And because, I love using this product, I want to tell my team and fellow founders and marketers about it. For two reasons: help them improve their productivity and sales efforts, as well as for social currency—I was the one who found it first :P.

Mixmax makes it really easy to invite a friend directly :

What are some examples of great UX for “Invite Friends”?


5. Pipedrive

Pipedrive is a CRM. The hack I really love is that after you leave the app or logout, they serve a welcome back page and prompt you to invite your friends. They do so with a simple cookie.

What are some examples of great UX for “Invite Friends”?


6. Live True London

Live True London is one of the most well-know beauty salons in London. They use a referral program to get foot traffic through referrals from their website. They use a neat widget that is integrated into all of their website pages (disclaimer: I run Viral Loops :).

This widget is similar to a chat widget (e.g. Intercom or Drift) that people are used to interact with. This way you don’t have to lead people to another page and make it more complex to invite their friends.

 

What are some examples of great UX for “Invite Friends”?

Viral Loops on-page widget

April 19, 2017 - No Comments!

What is a good referral plugin for WooCommerce similar to Uber’s referral system?

We have recently launched Viral Loops for Woo Commerce, which is a referral marketing solution companies looking to run campaigns similar to Uber’s, Gilt’s and others.

This campaign will help you acquire new customers and increase sales for your store. Here is how the flow works:

  1. Person A invites person B.
  2. Person B gets a discount coupon, say $20, for her first purchase.
  3. Person A get the same discount after person B completes her first purchase.

People can invite their friends if they are already customers of yours, or just subscribed to your emailing list (e.g. through one of our widgets). This allows more people to send out invites and increase your viral factor.

What is a good referral plugin for WooCommerce similar to Uber’s referral system?

Viral Loops’s on-page Referral Widget

But this is something you can find in every referral marketing platform out there 🙂 One of my favorite features is our on-page referral widget:

It’s an chat-style widget through which people can invite their friends very easily. And you don’t have to build a dedicated invite page in your site. You just customize our widget through our platform and install our Woo Commerce plugin.

Depending on your business goals, you cal later run—from the same platform—an eCommerce Loyalty program for Woo Commerce stores and combine it with your referral program. A loyalty scheme could be:

  • For each purchase, you get 100 points,
  • If you purchase once a month, you get 200 points,
  • If you invite a friend, you get 500 points

And for every 500 points you get a 20% coupon code for your next purchase.

What is a good referral plugin for WooCommerce similar to Uber’s referral system?

Viral Loops Referral Marketing Templates

You can also check more of our referral marketing templates for viral sweepstakes and other email list building campaigns like Hustle’s Ambassador Program.

April 18, 2017 - No Comments!

What companies are best at growth hacking?

Airbnb, Hotmail and Linkedin are some great classic examples—you should definitely read about them. It’s not that you’ll be able to replicate these growth hacks, but it will help you understand the growth hacker’s mindset.

Some of my favorite companies that have used smart and unique ways to grow are Jet, Drift and Pinterest.

Jet.com—Invites for Perks & Shares

Jet is an eCommerce company launched in 2014 as a direct competitor to Amazon. After raising their first $80 million in funding, they were looking in creative ways of running an epic prelaunch campaign.

So, they came up with Jet Insiders. The unique part of this prelaunch campaign is that they were giving shares to those people who would invite lots of friends— “The more friend you invite, the higher you climb up the leaderboard.”

What companies are best at growth hacking?

Jet’s prelaunch landing page—you could join by email or Facebook

 

What companies are best at growth hacking?

If you made it to the top ten, you would get 10,000 shares of stock. The first in the ranking got 100,000 shares (back then, Jet was valued at 600 million).

 

What companies are best at growth hacking?

The complete list of perks

One of the highlights of the campaign was that the top Insider, Eric Martin, spent about $18,000 on Facebook ads (according to Business Insider) and rewarded advertising on swagbucks and gifthulk to ensure that he'd get the 100,000 shares. (Swagbucks and GiftHulk give people rewards for completing surveys or, in this case, signing up for websites.)

Drift—Branding & Positioning Hack

Drift is a messaging and marketing platform for websites. It offers a chat functionality and marketing automation capabilities. One of their main competitors is Intercom—their product is “bigger” with more features and better in marketing automation.

But, Drift has a totally different approach in positioning their product. They focus on building a killer intelligent chat functionality to help you close leads faster. They’ve released great features, like Leadbot, which is an automated way to qualify leads without asking people to fill in boring forms.

So, they don’t try to build a huge product and compete on features. They have a very specific positioning with unique features around it. They also push this with blog posts, webinars and infographics, like the one below:

What companies are best at growth hacking?

In terms of branding, they want to show people that they lead the new wave of marketing without gated content, boring lead forms and traditional lead scoring. Who wants to be the traditional guy? As marketers we always try to find new ways of acquiring more customers, more effectively.

One of my favorite branding hacks they did, which reinforces their product, is that they threw away all of their lead forms without asking people to opt-in before reading any piece of content. You can read more about this move: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free

Another branding and funny small detail is that you can “celebrate” after you have responded to all of leads. You may think that this is not a growth hack and you’re right. But this drives word of mouth—I’m just writing about it 😛

What companies are best at growth hacking?

Party time in Drift’s mobile app 🙂

 

Pinterest—Solid Experimentation & Growth Engineering

I won’t talk about a specific growth hack of Pinterest, but for their approach. After all, the top companies that hack their growth, they have a robust process of rapid and data-driven experimentation.

Their lead growth engineer, John Egan, has a great blog and occasionally shares his lessons learned, experiments they tried and how they did it—mostly growth engineering stuff—which I love by the way 🙂

In his latest article, he points out 3 habits of highly effective growth engineering teams:

  1. Your team should have a broad range of coding and marketing skills—velocity in execution is the most important factor for experimenting and learning as fast as you can.
  2. Everyone should be a driver and owner of his project/experiment. In growth teams you cannot afford having people that just execute what they are told to.
  3. You should ship high quality and stable stuff, especially when your experiments affect crucial parts of your product, like sign up forms, upgrade flows, and onboarding—else you may impact negatively the whole experience and top line growth.

April 11, 2017 - No Comments!

What is the best online marketing strategy for a boutique clothing store (online/brick and mortar)?

I totally agree that social can be a very effective mechanism for driving sales for your store. And I think it can work even better if you combine it with word of mouth and influencer marketing.

Three marketing channels/tactics you can use are:

  1. Referral Marketing
  2. Video marketing with Influencers
  3. Join a boutique marketplace

Referral Marketing

Word of mouth and referrals are a powerful marketing channel for brands. Especially for boutique clothing stores and other design-led products that are not massively sold, but have a more targeted audience.

For example, I love minimalism and Scandinavian design, so I prefer to buy t-shirts and shoes from two specific boutiques. Inevitably, I spread the word about them to my friends and network.

So, if you transform your customers into superfans and marketers, you can try one of the following referral marketing tactics:

1. Two-sided referral program for eCommerce stores

This kind of referral campaign will help you acquire new customers and increase sales. In an essence, here is how it works:

  1. Person A invites person B.
  2. Person B gets a discount coupon, say $20, for her first purchase.
  3. Person A get the same discount after person B completes her first purchase.
What is the best online marketing strategy for a boutique clothing store (online/brick and mortar)?

Above you can take a look at Viral Loops’ on-page Referral Widget

This is another type of referral campaign that won’t generate sales immediately but it will help you build your email list faster and create a community. Then you can sell them.

The main idea is that after people subscribe to your email list, you prompt them to invite their friends so they can win several rewards. These rewards are based on the number of friends someone brings.

The Hustle does a great a job with this. Josh Fechter has written a detailed post about it on the Autopilot blog: How The Hustle’s Brand Ambassador Program Attracted 300K Email Subscribers

What is the best online marketing strategy for a boutique clothing store (online/brick and mortar)?

3. Online to offline referral program for brick and mortar

Now, if you want to drive foot traffic from your website or any other digital channel to your physical store, you can again use referrals but with a small tweak in the process.

As people won’t be able to redeem their coupon on your online store, when a successful referral happens, you can automatically email them their coupon code and include it in a QR code. When they visit your store, you can scan their QR with a free QR reader app on your mobile phone and see who referred them and the discount you have to give them.

Here is a demo of how this could work with Viral Loops: bit.ly/brickandmortardemo

Disclaimer: I run Viral Loops, but no matter which solution you’ll use, I strongly believe that viral and referral marketing can really help your sales and brand 🙂

Product Video with Influencers

As Milton George puts it:

The best way (ROI) to increase eCommerce sales at the moment is finding key influencers in your niche, creating a video with your product and boosting it.

He also mentions a great example of how SHAN swimwear runs a similar campaign with Irina Tee.

Instagram post by Irina Tee • Nov 29, 2016 at 5:23pm UTC

What is the best online marketing strategy for a boutique clothing store (online/brick and mortar)?

Find marketplaces for boutiques

One of the main challenges boutiques face, is that they cannot compete with big eCommerce stores. They don’t have the resources to run huge marketing campaigns, or outrank John Lewis on SEO.

What a boutique owner really wants, is to focus on producing high quality products and experiences for their customers.

A smart tactic is to join a marketplace for boutiques that can undertake your online store end-to-end. From marketing and selling your products to fulfilling your orders.

My favorite marketplace for independent boutiques that want to sell online is Trouva. In Trouva you can find unique boutiques and design-led products online.

The reason I love it, is because it’s not yet another eCommerce store. They focus on the community and the boutique itself. For example, before you buy a product you can read the story of the owner and see how the boutique looks like. You can also follow your favorite boutiques.

What is the best online marketing strategy for a boutique clothing store (online/brick and mortar)?

Have you tried any of these? 🙂

March 30, 2017 - No Comments!

What are some examples of growth hacking for ecommerce?

There’s a radical notion that growth hacking is a silver bullet- a magic recipie.

When I started learning about it, I had the same idea. Although it would be a nice fairytale, it’s far from true.

Don’t get me wrong— growth hacking is not a hoax. Growth hacking is all about keeping your mind on things that move the needle, executing fast and being consistent.

I’ve already written an answer about conversion rate optimization for eCommerce, so in this one, I’ll present some things you can do that can really impact your store’s performance.

Some the things mentioned below are also included in an article I wrote in the past.

What are some examples of growth hacking for ecommerce?

What is better?— Knowing why people don’t purchase from your store or the reasons they do?

You better have both answers. The real question is where, and more importantly when to ask for this information.

The easiest thing you’ve got to do in order to be sure about where to put your survey is by giving a look in your Google Analytics account.

Seek for pages with high Exit or Bounce Rate. Some example cases could be:

What are some examples of growth hacking for ecommerce?

Surveys can give you some good insight about what you’re doing wrong (or right), but you should really use them as an opportunity to come closer with the users.

Be creative! You can ask their email in order to do a call. Creating personal bonds makes customers more comfortable.

What are some examples of growth hacking for ecommerce?

Think about it; You always ask your mother when it comes to house-cleaning products.

Give your customers a chance to use these bonds in order to gain something and they will surely tell their friends about your business.

92% of people trust recommendations from friends.- Nielsen Global Trust In Advertising Survey

I’m not

“What successful referral campaigns, have in common?”

I’ve gone through the best referral marketing platforms in the past, but for the sake of the example I’ll use Viral-Loops and the campaign of FashionNoiz and the way the utilize referrals to boost their acquisition and sales.

In a few words, they allow people invite their friends. Their friends get a discount for their first order and when that purchase is made , the person who sent the referral also gets a discount!

They offer something super valuable to both the referrer and referee related to the product or service!

Here are some tips for referral campaigns:

  • Offer something to both the referrer and the referee.
  • Learn who your customers are and what they are interested in.
  • Understand what they crave the most from your product or business.
  • Experiment with your copywriting and incentives.
  • Trigger virality in all touchpoints where your customers are really happy (e.g. post-purchase)
  • Run giveaways and contests together with your partners and give them points to climb on the leaderboard

There are no limits when it comes to referral prizes. From discount codes, to offering multiple entries for the newest contest you run.

Use your data and the insights you gather from your surveys, and give people a reason to talk about you and your eCommerce store!

What are some examples of growth hacking for ecommerce?

I used to have a huge beard. While growing it, I did a little research on YouTube about ways to fight itching.

I stumbled upon BeardBrand. Eric Bandholz blew my mind! At first, he seemed like a funny guy with an awesome beard giving tips.

What are some examples of growth hacking for ecommerce?

When I saw the view count, I rushed to see what is about with his channel. And finally, I landed onto BeardBrand’s eCommerce store and bought a beard oil and a soap.

The reason I made the purchase was these videos from a crazy beardman that offered solution to my problem.

People tend to buy from people they trust!

Look straight to your target audience, eavesdrop their needs and create something exclusively for them.

What are some examples of growth hacking for ecommerce?

This strategy is not for the weak hearted— I can make you or break you.

It will affect your reputation and may cost you in money; Big time. On the other hand it generate awareness and customers for your store.

So, what does unconventional PR mean for your business? For me, it means doing anything necessary in order to create buzz about your business or product, even if a lot of people get very angry by your efforts.

When I first read Ryan Holiday ‘s “Trust Me, I’m Lying: Confessions Of a Media Manipulator ”, I was blown away by the means he used in order to promote a movie using guerrilla tactics.

Ryan has served as a Director of Marketing at American Apparel for some years. And I’m sure that American Apparel’s marketing team learned a lot of stuff by working with him.

Some time ago I read an article that surely made me smile. You see, American Apparel had an advert banned for ‘too sexy’ photos of underage-looking model in thong bodysuit.

What are some examples of growth hacking for ecommerce?

I’m more than sure that this whole story (covered by at least 3 major Web Publishers) created enough buzz to drive sales for American Apparel.

What are some examples of growth hacking for ecommerce?

Data shows that many times people tend to research an item on their mobile device, and then purchase it through their desktop.

People laso love Facebook.

All you need to do is to retarget those that visited your e-commerce website via mobile and did not convert. Remember that in sales, repetition & relevancy RULES.

Here’s how to implement the “Facebook Stalker”:

  1. Design 2 kick-a$$ Facebook ads (1 served to mobile users only and 1 for facebook retargeting)
  2. Create a FB Custom Audience for those who visited your website, but did not purchase. In order to do so, build and audience using “People visiting specific pages but not others”.Include the URL of your main page (e.g. product, category or offer page) and exclude your “Thank you” page.
  3. Create your ads using the Power Editor and bid with oCPM.
  4. Optimize, optimize and optimize!

I hope my answer helped!

If you have any additional questions, feel free to add them with a comment or send me a DM.

Cheers 🙂


March 29, 2017 - No Comments!

How can I best track who referred a client to my online signup form without giving any reward to the signee?

To start with, I’m not sure if you can do it using Google Forms. Because, I don’t think that they give you the ability of adding hidden fields to the form and track where people came from.

I’d recommend to use Squarespace’s built-in forms which are more beautiful 🙂

There are two options based on how much time you want to spend figuring out the connections between referrers and invitees.

Option #1: Use a referral marketing tool (no manual work needed)

You can use a referral marketing software, like Viral Loops, that can help you build such a program and see quickly who referred whom. Yes, it seems like a shameless plug as I’m the co-founder, but option 2 will be a totally free alternative 🙂

We have a campaign template for this kind of campaigns, inspired by the referral program of Dropbox. Just make sure not to set a reward for the invitee.

And we integrate directly with Squarespace. You don’t need to use Google forms or any other tool.

Referrers can get notified immediately when one of their friends sign up and you can also give them a personalized referral page, where they can invite their friends easily and also see how many of them signed up.

Then you can see referrals and more statistics, like referral ratios, invitation conversion rates, channel performance, etc. through our Analytics Dashboard.

Option #2: Typeform + a bit customization (manual work needed)

  1. Define a URL parameter to identify referrals (e.g. yourwebsite.com/?ref=ABC)
  2. Give a unique value to that parameter for every single referrer.
  3. Use Typeform instead of Google forms, because it allows you to add hidden fields and track any parameters (e.g. referrers, traffic source). You can find the instructions here: Hidden Fields | Typeform Help Center
  4. Launch your campaign.
  5. Go to the “Analyze” section of Typeform, export the signed up users and filter them based on the referral parameter.

Hope that helps! 🙂