The Only Product Launch Software You Need & Why It Matters

Why use product launch software?

Because planning a launch while relying only on manual labor and a couple of spreadsheets will result in time inefficiencies, poor resource utilization, errors, and headaches.

 To help you avoid all that, we’ve made a list of the most useful digital tools to help you:

  • Successfully bring your new product to market
  • Accelerate time-to-market
  • Manage your new customers and nurture your relationship with them
  • Track and analyze valuable KPIs and metrics
  • Build landing pages with stellar conversion rates
  • Optimize launch and pre-launch campaigns with the power of referral marketing

And much more!

Let’s dive in together and explore the reasons why you need to have product launch software solutions in place and figure out which ones are right for your goals.

What is Product Launch Software?

Product launch software is a digital tool that helps businesses automate and streamline all of their product launch-related processes.

Furthermore, product launch software enables product development teams to optimize their product lifecycle management activities.

In addition to product launch planning, this type of software gives users the ability to:

  • Manage sales teams
  • Get in-depth reports on the outcomes of marketing campaigns
  • Create product roadmaps and product launch timelines
  • Simplify project management
  • Improve communication and collaboration

The list of benefits could go on forever. 

The point is that product launch software provides you with the necessary tools to automate repetitive tasks and get your teams to focus on value-added efforts. 

That will help you generate more revenue and mark every item on your product launch checklist as “done” much faster. 

But if the promise of making more money is not enough of a good reason for you to stop pen and paper planning, we have four more.

4 Reasons why Using Product Launch Software Matters

Now, let’s have a closer look at the benefits your organization can leverage by using product launch software. 

Specifically, it can help you:

  • Save time and money
  • Improve product lifecycle management
  • Step up your communication and collaboration game
  • Help your sales and marketing team be more efficient

The key to harnessing all of these benefits is task automation — a key feature of any product launch tool out there. 

Imagine how smooth a new product launch would go with, for instance, automated messaging. 

Almost 70% of conversations with customers can be handled by chatbots — from start to finish. 

And this is just one example of how much time you can free up just by integrating software into your launch strategy.

Let’s look at more key statistics about increasing efficiencies and benefitting your business using product launch software.

Reason #1: Automation saves time and money

In a recent Salesforce report, almost 100% of the surveyed IT and engineering leaders stated that workflow automation is a top priority within their organizations.

What's more, the return on investment (ROI) of automation is highlighted by 75% of respondents who report time savings equivalent to a minimum of 4 hours per week.

Another similar research endeavor by Frevvo finds that 73% of IT leaders managed to reduce the time employees spent doing manual tasks by up to 50%. 

The same goes for manual processing costs.

Automation cut costs

Image Source: Salesforce

When factoring out repetitious, monotonous work, team members can focus on more important things like product lifecycle management.

Reason #2: Efficient product lifecycle management

Product launch software can help you:

  • Develop new product features
  • Enter new markets and business ventures
  • Strengthen your customer relationships
  • Stay on top of product quality requirements and expectations

All these are little gears that piece together in order to power an efficient product lifecycle management strategy.

What happens when you don’t have a product life cycle strategy in place?  

Well, according to research, over 50% of companies that are not using software with product lifecycle management features:

  • Missed the product launch date
  • Spent more than planned
  • Delivered under their established quality goals
  • Didn’t meet product requirements

Companies reporting missed targets without PLM

Image Source: Surefront

Why not avoid all that risky business?

Not only will you be more likely to meet your launch goals but you will also get streamlined communication and collaboration. 

Reason #3: Streamlined communication and collaboration 

This might come as a surprise, but research finds that almost 40% of employees feel like there's not enough collaboration within their organization. 

Moreover, 75% of the survey participants consider collaboration as "very important".

Collaboration is important not only for employee retention and satisfaction, it's also a way for you to:

  • Increase sales by up to 27% 
  • Improve product quality by up to 34%
  • Boost customer satisfaction by up to 41%

There’s no doubt that efficient workforce communication and collaboration will guarantee you a successful launch — and your team might also finish their tasks ahead of schedule.

In fact, teams that have an effective communication system in place are likely to increase productivity by up to 25%.

This brings us to the next benefit you can get with product launch software: increased effectiveness in your marketing and sales strategies.

Reason #4: Increased marketing and sales effectiveness

Can you imagine automating up to 30% of sales-related tasks

You don’t have to imagine; it’s possible.

Think invoicing, pipeline management, reporting, analytics, training, and the like — all taken care of.

With repetitive tasks out of the way, your sales team will have more time to actually sell your product. 

The same goes for marketing: more time to create winning product marketing plans.

And we’re not just saying that. 

Take a look at these statistics on what businesses using marketing and sales automation achieved:

  • 63% outperformed their competitors
  • 77% increased conversions
  • 80% got more leads
  • 12.2% less marketing overhead 
  • 14.5% more sales

Now that you know what’s in it for you, let’s go over which product launch tools best fit your business needs.

The Only 9 Product Launch Tools You Need to Streamline Your Upcoming Launch

Below, you’ll find a detailed list of the most useful tools for your upcoming launch. Namely, each platform mentioned in this post helps you to optimize different segments of your launch process.

For example, you’ll read about tools for:

  • Automating your customer retention strategies with referral marketing tools
  • Managing and nurturing the relationship with your customers
  • Building a landing page
  • Automating workflows and streamlining collaboration

And more!

Basically, we have picked a solution for each item on your product launch checklist. You’ll discover tools that will help you reach your pre-launch, launch, and post-launch milestones with ease.

Let’s see the first one!

1. Viral Loops

The first product launch tool on the list is Viral Loops, our referral marketing platform designed for the modern age of social media, where word of mouth is everything.

Viral Loops referral marketing software

In detail, Viral Loops helps brands maximize their reach and sales with:

  • A Campaign Wizard that guides you through the steps of creating a campaign
  • A free Landing Page Builder tool
  • Integrations with the most popular CRM software, social media sites, and email platforms
  • Powerful referral tracking tools
  • Real-time reporting and analytics capabilities

Did we mention the countless templates you can choose from?

You have the ability to build your referral marketing strategy using templates such as the:

And many other carefully designed campaign blueprints.

In other words, Viral Loops is an all-in-one solution for referral marketing. 

The platform enables you to build a tribe and run profitable referral programs that can get traction in any niche. 

It's easy, scalable, and it works!

Plus, our platform supports seamless integration with most of the following product launch solutions. 

For example, you can integrate Viral Loops with MailChimp, Google Analytics, HubSpot, Unbounce, Slack, Zapier, ActiveCampaign,  and many other marketing automation and product planning tools

Now, how are you planning to manage all the new customers you get from your Viral Loops campaigns?

We know something that can help.

2. HubSpot CRM

Next on our list is HubSpot, a customer relationship management (CRM) system that helps track information and interactions between your company and your customers. 

Image Source: HubSpot

Moreover, the system allows users to create targeted email campaigns, landing pages, and website forms. It also can help you:

  • Keep in touch with your customers
  • Increase sales
  • Improve marketing results

With the full suite of tools from HubSpot — including analytics, marketing automation, and contact management — you can connect with buyers at every stage of the buyer's journey.

And that’s not all!

HubSpot can help you integrate data from all relevant customer touchpoints, including social media channels and third-party marketing.

Did someone say customer touchpoints?

3. Unbounce

Unbounce is another useful tool for your launching campaigns. 

It’s a landing page builder that can help you reach your target audience easier and boost landing page conversions when launching campaigns. 

Image Source: Unbounce

With Unbounce, you can build conversion-optimized landing pages without the need to hire developers or designers. 

It’s a code-free way to create, publish, and A/B test landing pages for your product launch marketing campaigns or conversion tracking needs. 

This platform has a drag-and-drop interface that enables you to create sophisticated, multi-page web forms without any coding experience.

Isn’t that amazing?

Get ready for more amazing-ness. Amazing communication and collaboration, to be specific.

4. Slack

Do you remember the benefits of efficient communication and collaboration?

The good news is that you can start leveraging those perks by simply using Slack, a messaging app built for teams that can bring all your communication in a single place. 

Image Source: Slack

Slack enables you to:

  • Communicate via text, video, and file-sharing
  • Search and browse archives of past conversations by keyword or channel to quickly get back to what's important
  • Keep everyone in the team on the same page
  • Manage projects and organize everything from a single app

With Slack, you can bring everyone together — from your customer support team to the content marketing people and beyond. 

And, for an extra productivity boost, your team can integrate Slack with a wide range of apps, including:

  • Google Drive
  • Trello
  • Google Calendar
  • Outlook Calendar
  • Loom
  • Gmail
  • Asana
  • Confluence Cloud
  • Zoom

Another thing about integrations...

5. Zapier

Zapier is the king of integrations! This app bridges the gap between apps’ APIs and enables users to establish a smooth data flow without data silos.  

You can use this app to automate and integrate everything in your business to make it more efficient!

Image Source: Zapier

Zapier is the leading system that connects apps and automates tasks. 

It provides a user-friendly dashboard where you can create powerful workflows that connect your favorite web apps, such as Google Sheets, Dropbox, and MailChimp. 

Oh, by the way! MailChimp is another product launch tool that deserves your attention.

6. MailChimp

This one is essential. 

MailChimp is a fantastic automation platform for email marketing. 

It has a clean and simple interface that makes it easy to create and send email newsletters. 

Image Source: MailChimp

It is a great way to manage all of your email marketing campaigns from a single location, with powerful features like automation, segmentation, reporting, and list management.

For instance, you can use it for:

  • Promoting a webinar
  • Sharing a case study
  • Taking a user experience survey
  • Announcing your launch date
  • Sending brand story emails
  • Supporting your product positioning strategy

And pretty much everything else you can think of.

Let’s move on to the next one.

7. ActiveCampaign

The next tool that can facilitate a successful product launch is ActiveCampaign. It’s an omnichannel customer experience (CX) automation platform.

Image Source: ActiveCampaign

To be more exact, ActiveCampaign provides you with the necessary tools for a successful product release, including: 

  • Email marketing
  • Marketing automation
  • CRM tools

Therefore, you can think about ActiveCampaign as an all-in-one marketing automation software, which helps you connect with your customers across every communication channel. 

You can effortlessly automate personalized and relevant messaging across multiple channels (like email, SMS, and social media) to deliver the right message to the right person at the right time.

Moreover, ActiveCampaign is suitable for any business, be it eCommerce stores, B2C companies, or B2B companies.

It can also help you with:

Do you know what other tool can offer you a way to measure how your end-users interact with your brand?

8. Google Analytics

Google Analytics can be used to track the results of your launch activities and keep track of important product launch metrics

It’s a powerful tool for gathering user data and making data-driven business decisions. 

Image Source: Google Analytics

Google Analytics helps you to get to know your audience better. For instance, you can use Analytics to:

  • Collect demographic and psychographic data about your visitors
  • Perform market research 
  • Identify what interests your audience has
  • Track the outcomes of your marketing campaigns
  • Pinpoint the most powerful traffic-generating page on your website
  • Get feedback on how people interact with your website
  • Track and monitor your website traffic

You can even use Google Analytics for product development and product management by using tools such as the Behavior Flow, Experiments, Product Performance Report, and In Page Reports. 

This brings us to our next product launch software solution you might want to integrate into your product launch workflow.

9. ProductPlan

ProductPlan is a product roadmap platform that helps project and product managers to plan, prioritize, and map product strategies. 

This SaaS tool offers you a comprehensive visual overview of your product launch plan.

Image Source: ProductPlan

It gives you the ability to choose from a plethora of product launch templates that will help you establish your go-to-market strategy

You can pick any of the following templates:

  • IT service management roadmap 
  • Customer-facing product roadmap 
  • Software roadmap 
  • IT infrastructure roadmap 
  • Content calendar 
  • Marketing strategy 

These are just a few of the available roadmap templates available on the ProductPlan website.

Regardless of the template you’re using, you can share it with your team and they will be able to view the changes you’re making in real-time. 

What better way to improve collaboration than a live roadmap for everyone to see where your product strategy is going?

Before You Go

Hopefully this blog post helped you find the right product launch software solution that will give your product strategy the extra push it needs to succeed.

It was a lot to take in. 

And who’s to blame if you haven’t figured out everything yet?

If that’s the case, we’re here to offer you a helping hand.

Book a free demo with Viral Loops to take your launch and pre-launch campaigns to the next level.

Are you ready to explore the potential of referral marketing?

Try it for free!

Written by:

Nikitas Filosofof

Nik has launched products in many industries for himself and clients. He's responsible for growth at Viral Loops, and he has worked in marketing since he was 17. Passionate about applying psychology to marketing. Favorite number: 42. Let's connect on LinkedIn