The best 100 referral marketing examples

The best 100 referral marketing examples to get you inspired

If you’re following our blog, you know that it’s all about referral marketing.

We’ve written numerous articles about tactics, strategies, and even step-by-step guides on how to incorporate referral marketing in your product, or brand.

Since our product is focused on making referral campaigns easy, we had the opportunity to learn from our clients about what pieces of information are important to them.

I’m a music producer on the side, so their answer came as no surprise to me; most of us are looking for inspiration. I don’t mean the kind of “copy and paste” type of inspiration.

I’m talking about the “something to get me started” kind.

This need also reflects on the analytics of our blog; among our top 10 articles, there are 6 famous referral marketing case studies (I’ve listed them below).

referral marketing guide

The goals are clear as day. You’re looking for inspiration, and we’re aiming to make you feel inspired.

It might have cost me a long time in research, but the result was worth it.

To make reading easier, I’ve divided the examples by category:

Here are the best 100 referral marketing examples this world has seen.

The best referral marketing programs ever made.

1. Airbnb

Industry: Online marketplace

Rewarding System: Double-sided rewards. Internal currency.

Status: Active

If you want to build a referral marketing program similar to Airbnb, you can use our Altruistic referral template.

You can learn more about how Airbnb used referral marketing to become a billion-dollar company in our in-depth case study.

2. Dropbox

Industry: File hosting

Rewarding System: Double-sided rewards. Internal currency.

Status: Active

If you want to build a referral marketing program similar to Dropbox, you can use our Refer a Friend template.

You can learn more about how Dropbox used referral marketing to grow 3900%, in our in-depth case study.

3. Harry’s

Industry: Shaving equipment for men

Rewarding System: Multiple-tier rewards

Status: Inactive

If you want to build a referral marketing program similar to Harry’s, you can use our Milestone Referral template.

You can learn more about how Harry’s used referral marketing to gather 100K emails within a week, in our in-depth case study.

4. RobinHood

Industry: Stock exchange

Rewarding System: Early access

Status: Active

If you want to build a referral marketing program similar to Robinhood, you can use our Startup Prelaunch template.

You can learn more about how Robinhood used referral marketing to get 1 million users before launch, in our in-depth case study.

5. Gilt

Industry: eCommerce

Rewarding System: Loyalty program

Status: Inactive

If you want to build a referral marketing program similar to Gilt, you can use our eCommerce referral template.

You can learn more about how Gilt used referral marketing to bounce back from dropping sales and positioned for $250M acquisition, in our in-depth case study.

6. Jet

Industry: eCommerce

Rewarding System: Company stock

Status: Inactive

If you want to build a referral marketing program similar to Jet, you can use our Leaderboard Giveaway.

You can learn more about how Jet used a strange giveaway to get huge exposure, in our in-depth case study.

7. JustWears (ex-JoeyWears)

Industry: Underwear brand

Rewarding System: Multiple-tier rewards

Status: Inactive

If you want to build a referral marketing program similar to JustWears, you can use our Milestone Referral template.

You can learn more about how JustWearsused used referral marketing before raising $100,000 on their Kickstarter campaign, in our in-depth case study.

8. Paypal

Industry: Online payments

Rewarding System: Double-sided rewards. Cash.

Status: Inactive

If you want to build a referral marketing program similar to Paypal, you can use our Altruistic referral template.

You can learn more about how PayPal used referral marketing to get 100M users, in our in-depth case study.

9. The Hustle

Industry: Online publishing

Rewarding System: Multiple-tier rewards

Status: Active

If you want to build a referral marketing program similar to The Hustle, you can use our Milestone Referral template.

You can learn more about how The Hustle used referral marketing to get 300K fanatic readers, in our in-depth case study.

10. Uber

Industry: Ridesharing

Rewarding System: Double-sided rewards. Internal currency.

Status: Active

If you want to build a referral marketing program similar to Uber, you can use our Altruistic referral template.

You can learn more about how Uber created a referral program with 12X ROI, in our in-depth case study.

Beauty and health.

11. Mastic Spa

Industry: Cosmetics

Rewarding System: Multiple-tier rewards

Status: Inactive

If you want to build a referral marketing program similar to Mastic Spa, you can use our Milestone Referral template.

12. BeautySavers

 

Industry: Cosmetics

Rewarding System: Multiple-tier rewards

Status: Inactive

If you want to build a referral marketing program similar to BeautySavers, you can use our Milestone Referral template.

13. PillPack

Industry: Online pharmacy

Rewarding System: Charity donation

Status: Inactive

If you want to build a referral marketing program similar to Pillpack, you can use our Refer a Friend template.

14. Ulta Beauty

Industry: Beauty salon company

Rewarding System: Double-sided rewards. Discounts

Status: Inactive

If you want to build a referral marketing program similar to Ulta Beauty, you can use our Altruistic referral template.

15. BirchBox

Industry: Makeup company

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to BirchBox, you can use our Altruistic referral template.

16. Quip

Industry: Oral care

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Quip, you can use our Altruistic referral template.

17. Julep

Industry: Beauty products

Rewarding System: Double-sided rewards. Discounts & products

Status: Inactive

If you want to build a referral marketing program similar to Julep, you can use our Altruistic referral template.

18. Thrive Causemetics

Industry: luxury high-performance cosmetics

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Thrive Causemetics, you can use our Altruistic referral template.

E-Cigarettes and vaping.

19. VaporDNA

Industry: Vaping goods and accessories

Rewarding System: Point system

Status: Active

If you want to build a referral marketing program similar to VaporDNA, you can use our Refer a Friend template.

20. Grenco Science

Industry: Vaping goods and accessories

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Genco Science, you can use our Altruistic referral template.

Education and toys.

21. CriticalPass

Industry: Bar exams flashcards

Rewarding System: Double-sided rewards. Discounts & Cash

Status: Active

If you want to build a referral marketing program similar to Critical Pass, you can use our Altruistic referral template.

22. Flintobox

Industry: Educational activity

Rewarding System: Free products

Status: Inactive

If you want to build a referral marketing program similar to Flintobox, you can use our Refer a Friend template.

23. Riff Raff & Co

Industry: Sleeping dolls

Rewarding System: Free products

Status: Active

If you want to build a referral marketing program similar to Riff Raff & Co, you can use our Refer a Friend template.

Electronics and gadgets.

24. Tesla

Industry: Electric vehicle and clean energy

Rewarding System: Double-sided rewards. Cash & Charging miles

Status: Active

If you want to build a referral marketing program similar to Tesla, you can use our Altruistic referral template.

25. Mellow

Industry: Home appliances

Rewarding System: Monetary discounts

Status: Inactive

If you want to build a referral marketing program similar to Mellow, you can use Viral Loops for Shopify App.

26. goTenna Mesh

Industry: Telecommunications startup

Rewarding System: Double-sided rewards. Discounts & cash

Status: Active

If you want to build a referral marketing program similar to goTenna Mesh, you can use our Altruistic referral template.

27. Rhino Shield

Industry: screen protectors and bumper cases

Rewarding System: Discounts

Status: Inactive

If you want to build a referral marketing program similar to Rhino Shield, you can use our eCommerce referral template.

28. Sol Republic

Industry: Audio manufacturer

Rewarding System: Double-sided rewards. Discounts

Status: Inactive

If you want to build a referral marketing program similar to Sol Republic, you can use our Altruistic referral template.

Fashion.

29. Lokai

Industry: Jewelry 

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Lokai, you can use our Altruistic referral template.

30. W Concept

Industry: eCommerce

Rewarding System: Discounts

Status: Inactive

If you want to build a referral marketing program similar to W Concept, you can use our eCommerce referral template.

31. Boden

Industry: Clothing retailer

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Boden, you can use our Altruistic referral template.

32. eBags

Industry: Online retail company

Rewarding System: Double-sided rewards. Discounts & cashback

Status: Inactive

If you want to build a referral marketing program similar to eBags, you can use our Altruistic referral template.

33. Timberland

Industry: Footwear manufacturing company

Rewarding System: Double-sided rewards. Discounts

Status: Inactive 

If you want to build a referral marketing program similar to Timberland, you can use our Altruistic referral template.

34. Vera Bradley

Industry: Luggage and handbag design company

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Vera Bradley, you can use our Altruistic referral template.

35. Hunter

Industry: Wellington boot and footwear brand

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Hunter, you can use our Altruistic referral template.

36. Uniqlo

Industry: Casual wear designer

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Uniqlo, you can use our Altruistic referral template.

37. American Giant

Industry: Sportswear and casual clothing manufacturer 

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to American Giant, you can use our Altruistic referral template.

38. Hanna Andersson

Industry: Premium kids clothing

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Hanna Andersson, you can use our Altruistic referral template.

39. Erin Condren

Industry: Life planners and books

Rewarding System: Double-sided rewards. Discounts & credits

Status: Active

If you want to build a referral marketing program similar to Erin Condren, you can use our Altruistic referral template.

40. True&Co

Industry: Online lingerie startup

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to True&Co, you can use our Altruistic referral template.

41. GREATS

Industry: Handmade luxury sneakers

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to GREATS, you can use our Altruistic referral template.

42. Rothy’s

Industry: Shoe company

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Rothy’s, you can use our Altruistic referral template.

43. Backcountry

Industry: Outdoor gear retailer

Rewarding System: Double-sided rewards. Discounts

Status: Inactive

If you want to build a referral marketing program similar to Backcountry, you can use our Altruistic referral template.

44. Frank & Oak

Industry: Eco-friendly clothing brand

Rewarding System: Affiliate

Status: Active

Finance.

45. FreeAgent

Industry: Accounting software

Rewarding System: Discounts

Status: Active

If you want to build a referral marketing program similar to FreeAgent, you can use our eCommerce referral template.

46. Verafin

Industry: Financial crime management

Rewarding System: Point system

Status: Inactive

If you want to build a referral marketing program similar to Verafin, you can use our Refer a Friend template.

47. iBotta

Industry: Finance mobile app

Rewarding System: Cash

Status: Active

If you want to build a referral marketing program similar to iBotta, you can use our Refer a Friend template.

48. American Express

Industry: Multinational financial services

Rewarding System: Bonus membership points

Status: Active

If you want to build a referral marketing program similar to American Express, you can use our Refer a Friend template.

49. Skrill

Industry: Online payments & money transfer

Rewarding System: Affiliate

Status: Active

50. Revolut

Industry: Online banking services

Rewarding System: Double-sided rewards. Cash

Status: Active

If you want to build a referral marketing program similar to Revolut, you can use our Altruistic referral template.

51. Quickbooks

Industry: Accounting software

Rewarding System: Double-sided rewards. Discounts & cash

Status: Active

If you want to build a referral marketing program similar to Quickbooks, you can use our Altruistic referral template.

52. Gusto

Industry: Payment management

Rewarding System: Double-sided rewards. Cash

Status: Inactive

If you want to build a referral marketing program similar to Gusto, you can use our Altruistic referral template.

53. TaxAct

Industry: Tax preparation software

Rewarding System: Double-sided rewards. Discounts & gift cards

Status: Active

If you want to build a referral marketing program similar to TaxAct, you can use our Altruistic referral template.

54. Coinbase

Industry: Digital currency exchange

Rewarding System: Double-sided rewards. Bitcoins

Status: Active

If you want to build a referral marketing program similar to Coinbase, you can use our Altruistic referral template.

Food and nutrition.

55. Munchery

Industry: Online food ordering

Rewarding System: Double-sided rewards. Credits

Status: Inactive

If you want to build a referral marketing program similar to Munchery, you can use our Altruistic referral template.

56. Wolt

Industry: Online food ordering

Rewarding System: Free deliveries

Status: Active (in some countries)

If you want to build a referral marketing program similar to Wolt, you can use our Refer a Friend template.

57. Doordash

 

Industry: Restaurant delivery

Rewarding System: Double-sided rewards. Credits

Status: Active

If you want to build a referral marketing program similar to Doordash, you can use our Altruistic referral template.

58. EveryPlate

Industry: Meal-kit delivery

Rewarding System: Double-sided rewards. Credits

Status: Active

If you want to build a referral marketing program similar to EveryPlate, you can use our Altruistic referral template.

59. GrubHub

Industry: Food ordering and delivery marketplace

Rewarding System: Double-sided rewards. Discounts

Status: Inactive

If you want to build a referral marketing program similar to GrubHub, you can use our Altruistic referral template.

60. Soylent

Industry: Meal replacement products

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Soylent, you can use our Altruistic referral template.

61. NatureBox

Industry: Healthy foods

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to NatureBox, you can use our Altruistic referral template.

62. Hello Fresh

Industry: Meal-kit delivery service

Rewarding System: Double-sided rewards. Discounts

Status: Inactive

If you want to build a referral marketing program similar to Hello Fresh, you can use our Altruistic referral template.

63. PeaPod

Industry: Online grocery delivery service

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to PeaPod, you can use our Altruistic referral template.

64. Starbucks Rewards

Industry: Coffee company

Rewarding System: Bonus reward points

Status: Inactive

If you want to build a referral marketing program similar to Starbucks rewards, you can use our Refer a Friend template.

65. Craft Coffee

 

Industry: Coffee subscriptions

Rewarding System: Double-sided rewards. Discounts & products

Status: Active

If you want to build a referral marketing program similar to Craft Coffee, you can use our Altruistic referral template.

Home.

66. Leesa

Industry: Mattresses

Rewarding System: Cash

Status: Active

If you want to build a referral marketing program similar to Leesa, you can use our Refer a Friend template.

67. Made.com

Industry: Furniture and homeware brand

Rewarding System: Double-sided rewards. Discounts & Products

Status: Inactive

If you want to build a referral marketing program similar to Made.com, you can use our Altruistic referral template.

68. Canningvale

Industry: Bedding & homewares.

Rewarding System: Loyalty program

Status: Active

If you want to build a referral marketing program similar to Canningvale, you can use our Refer a Friend template.

69. AmeriSleep

Industry: Foam mattresses

Rewarding System: Cash

Status: Active

If you want to build a referral marketing program similar to Amerisleep, you can use our Refer a Friend template.

Publishing.

70. Morning Brew

Industry: Online publishing

Rewarding System: Multiple-tier rewards

Status: Active

If you want to build a referral marketing program similar to Morning Brew, you can use our Milestone Referral template.

Software and digital services.

71. Amazon Prime

Industry: Video on demand

Rewarding System: Monetary credit

Status: Active

If you want to build a referral marketing program similar to Amazon Prime, you can use our Refer a Friend template.

72. Evernote

Industry: Organising/Notes/Task management

Rewarding System: Point system

Status: Active

If you want to build a referral marketing program similar to Evernote, you can use our Refer a Friend template.

73. Booker

Industry: Spa and salon management

Rewarding System: Multiple-tier rewards

Status: Inactive

If you want to build a referral marketing program similar to Booker, you can use our Milestone Referral template.

74. 99Designs

Industry: Freelancer platform

Rewarding System: Affiliate

Status: Active

 

75. Trello

Industry: Project management

Rewarding System: Internal currency

Status: Active

If you want to build a referral marketing program similar to Trello, you can use our Refer a Friend template.

76. Videoblocks

Industry: Stock video footage

Rewarding System: Double-sided rewards. Discounts & Cash

Status: Inactive

If you want to build a referral marketing program similar to VideoBlocks, you can use our Altruistic referral template.

77. World of Warcraft

Industry: Online gaming

Rewarding System: In-game rewards

Status: Active

If you want to build a referral marketing program similar to World of Warcraft, you can use our Refer a Friend template.

78. GetResponse

Industry: Email marketing platform

Rewarding System: Free courses

Status: Active

If you want to build a referral marketing program similar to GetResponse, you can use our Refer a Friend template.

79. EventBrite

Industry: Event management and ticketing

Rewarding System: Affiliate

Status: Active

 

80. Hulu Plus

Industry: subscription video on demand

Rewarding System: Double-sided rewards. Free product

Status: Inactive

If you want to build a referral marketing program similar to HULU Plus, you can use our Altruistic referral template.

81. Typeform

Industry: Online form building and online surveys

Rewarding System: Discounts

Status: Active 

If you want to build a referral marketing program similar to Typeform, you can use our Refer a Friend template.

82. Google Apps

Industry: Cloud computing suite

Rewarding System: Cash

Status: Active

If you want to build a referral marketing program similar to Google Apps, you can use our Refer a Friend template.

83. Zoho Docs

Industry: Online file management

Rewarding System: Double-sided rewards. Bonus users

Status: Active

If you want to build a referral marketing program similar to Zoho Docs, you can use our Altruistic referral template.

84. Fiverr

Industry: Online marketplace for freelance services

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Fiverr, you can use our Altruistic referral template.

85. Moo

Industry: Online print and design

Rewarding System: Double-sided rewards. Discounts & gift cards

Status: Active

If you want to build a referral marketing program similar to Moo, you can use our Altruistic referral template.

86. Shutterfly

Industry: Print on demand

Rewarding System: Double-sided rewards. Products

Status: Active

If you want to build a referral marketing program similar to Shutterfly, you can use our Altruistic referral template.

87. Sling TV

Industry: Internet television service

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Sling TV, you can use our Altruistic referral template.

88. Airtable

Industry: Cloud collaboration service

Rewarding System: Credits

Status: Active

If you want to build a referral marketing program similar to Airtable, you can use our Refer a Friend template.

89. Docsend

Industry: Document sharing platform

Rewarding System: Double-sided rewards. Discounts

Status: Active

If you want to build a referral marketing program similar to Docsend, you can use our Altruistic referral template.

90. Windscribe

Industry: VPN and Ad blocking

Rewarding System: Multiple rewards

Status: Active

If you want to build a referral marketing program similar to Windscribe, you can use our Milestone Referral template.

91. Spothero

Industry: Digital parking reservation service

Rewarding System: Double-sided rewards. Discounts

Status: Inactive

If you want to build a referral marketing program similar to Spothero, you can use our Altruistic referral template.

92. Groupon

Industry: eCommerce marketplace

Rewarding System: Credit

Status: Active

If you want to build a referral marketing program similar to Groupon, you can use our Refer a Friend template.

93. Vistaprint

 

Industry: Online printing services

Rewarding System: Voucher

Status: Active

Telecommunications.

94. Koodo

Industry: Wireless service provider

Rewarding System: Double-sided rewards. Cash

Status: Active

If you want to build a referral marketing program similar to Koodo, you can use our Altruistic referral template.

95. T-Mobile

Industry: Mobile telecommunication company

Rewarding System: Stocks

Status: Inactive

If you want to build a referral marketing program similar to T-mobile, you can use our Refer a Friend template.

96. AT&T

Industry: Telecommunications company

Rewarding System: Double-sided rewards. Account credit

Status: Active

If you want to build a referral marketing program similar to AT&T, you can use our Altruistic referral template.

97. Verizon

Industry: Telecommunications company

Rewarding System: Double-sided rewards. Gift cards

Status: Active

If you want to build a referral marketing program similar to Verizon, you can use our Altruistic referral template.

Travel and transportation.

98. Lyft

Industry: Ride sharing

Rewarding System: Double-sided rewards. App credits

Status: Active

If you want to build a referral marketing program similar to Lyft, you can use our Altruistic referral template.

99. HotelTonight

Industry: Booking service

Rewarding System: Double-sided rewards. Discounts

Status: Inactive 

If you want to build a referral marketing program similar to HotelTonight, you can use our Altruistic referral template.

100. Alaska Airlines

Industry: Airline

Rewarding System: Bonus Miles

Status: Active

If you want to build a referral marketing program similar to Alaska, you can use our Refer a Friend template.

Before you go.

Well, here you have it!

The best 100 referral marketing programs we could find. I think that now you have enough material to draw inspiration from and build your own referral campaigns.

If you find this article useful, please share it with your friends or teammates.

Keep being awesome.

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